As we speak with meeting and event professionals for our Interviews with Planners series, we continue to be amazed by the variety of books that help these talented professionals in their jobs as planners. See what other meeting planners read to help them excel in their careers.
A must read for Sarah Sebastian with Rose Gold Collective is Purple Cow, New Edition: Transform Your Business by Being Remarkable by Set Godin. Although traditionally a marketing book, the takeaway of standing out in a field of cows is very important in the events industry as well.
“As I expand my business into association management, I've found The New CEO's Guide: Advice for the First-time, Aspiring, or Current Association Executive by Beth Brooks, CAE very helpful and timely,” states Amy Orr with ORRganized Events.
For PS Ives with Space in the Raw, Hyper Sales Growth: Street-Proven Systems & Processes. How to Grow Quickly & Profitably. by Jack Daly hits the nail on the head.
The book that is helping Betty Owens with Your Turn Weddings and Events at this time is Offbeat Bride: Creative Alternatives for Independent Brides by Ariel Meadow Stallings. “My ideal client is the bride who is not a 'girly-girl' and would rather not have any pink at her wedding. So, this book has definitely helped me in this area,” states Owens.
The SPEED of TRUST: The One Thing That Changes Everything by Stephen Covey and Leading Up: How to Lead Your Boss So You Both Win by Michael Useem are two books that have helped La’Bonnae Kea with Vintage Socialite, LLC tremendously. “These books are not directly connected to the industry but I believe they are the foundation of how I engage with my clients,” shares Kea.
For Terrica Skaggs with Cocktails & Details, The Susan Southerland Secret: Personality Marketing to Today's Bride by Susan Southerland is a must read.
“I have never read a book about event planning specifically, but I found Getting to Yes: Negotiating Agreement Without Giving In by Fisher, Roger, Ury, William L., Patton, Bruce, to be very helpful when it came to negotiating contracts,” shares Maxine Viktor with Prismatic Event Planning and Public Relations.
“Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events by Judy Allen, is the event planning bible for me and one of the first book I read when I started planning events professionally. It is packed with tips and useful information for new event planners,” shares Jody-Ann Rowe with Event Certificate and the Osgoode Hall Law School.
For Mark Deane with ETS Risk Management How to Have a Good Day: Harness the Power of Behavioral Science to Transform Your Working Life by Caroline Webb is ideal for anyone who does not have enough time in the day, and this book will help planners.
Jasmine Eldeen with National Events Partnership and HelmsBriscoe recommends the book that teaches you about teamwork, StrengthsFinder 2.0 by Tom Rath. “It is so important to know each person's strengths when working together to execute a flawless event,” shares Eldeen.
There are several books on Greg Jenkins’ with Bravo Events shelves. His favorites are: Event Planning Ethics and Etiquette: A Principled Approach to the Business of Special Event Management by Judy Allen, and Special Events: Twenty-First Century Global Event Management (The Wiley Event Management Series) and Special Events: Best Practices in Modern Event Planning, both by Joe Goldblatt.
What are your favorite books that have helped you become a better meeting and event professional? Share the titles and authors in the Facebook comment section below.
GET YOUR COPIES TODAY