Whatever kind of event you are hosting, you need people to attend. This is especially true when the event is open, meaning that you don’t need an invitation to attend, you just need to either buy a ticket or RSVP (depending on the type of event that you are hosting). To get people to attend your event, you first need to get the word out. You need people to know beforehand when, where, and what your event is about.
These three great strategies will also work for online events like webinars. The point is to get the word out there, and to make sure that people know about you and your event. Here’s what to do:
1. CREATE CONTENT FOR THE EVENT
Cross platform integration is very efficient today. This means that you can click “Interested” on an event on Facebook and have the event show up in your computer’s, phone’s, and tablet’s calendar. Before anyone can say they are interested (wherein their activity will show in their friend’s feeds), however, you need to create the event.
Create all the key content for the event first. This means a post with all the information about your event on your website, a Facebook event, and, if necessary, where people can buy tickets or sign up. Everything must be set up before you can go about marketing for it.
2. INCREASE YOUR EVENT’S PAGE RANKING
There are people out there that are searching for you but not finding you. This is because your brand, and the event, is on page two or further in Google’s search results. If you want to increase your page ranking, you need to use a variety of digital marketing techniques that will increase both your ranking and your unique visitors. Click Intelligence can take charge of your brand and increase your page ranking without putting you on Google’s blacklist. Do it right from the start.
3. REACH OUT TO NEWS OUTLETS
News outlets are one of the most authoritative sources on the web. Not only would being referred to in an article be great for your page ranking, but it also comes with the added benefit of real readers. When searching for publicity, first start with local sources, and then narrow that list down to agencies or columns that deal with your niche. This works especially well if there is a column that specifically deals with your industry. Create a press release so that if a journalist adds your event to their column, they have all the information at hand and you look professional and prepared. The last step is to contact the journalist personally.
A successful event needs a crowd, but it also needs the crowd to be happy. Use these online strategies to raise the awareness and credibility of your event. Once you get them in the door, it is up to you to woo them. Encourage them to write about the event, post about it, tweet it, Instagram it, and talk about it. A great party is great publicity.
And please do us a little favor and share this post with others, for there’s a good chance that it will help them as they go about planning meetings and events.