When working in the events industry, it is vital that you keep a close eye on your costs. This is the best way to ensure that you don’t go over budget. This is especially important when you are in the early stages of planning an event or conference. If you are not yet sure of the number of guests to expect, spending a large amount of money is unwise. Instead, you should be on the lookout for cost-effective ways to boost the profile of your event. This will give you the chance to attract guests without breaking the bank. If you are searching for inspiration, do read on.
ENCOURAGE HIGH-PROFILE GUESTS TO ATTEND
One of the best ways for you to create buzz around your event or conference is by securing the attendance of high-profile guests. Try to find people who are relevant to the event or conference in question, and will appeal to your target audience. For instance, if you are putting on a fashion show, you could invite beauty bloggers, celebrity stylists, and successful models. If you are planning a conference around event technology, then you could invite eventtech CEO’s, tech bloggers, and planner experts. Once you have selected your high-profile guests, make sure that they share their interest in your event or conference via social media. This will allow you to gain the attention of their followers.
USE SOCIAL MEDIA TO YOUR ADVANTAGE
Make sure that your event planning company has its own social media accounts. You could even set up separate pages for specific events. This is an incredibly cost-effective way for you to spread the word. Try to come up with your own hashtag, share behind the scenes videos, and tweet about the creative process leading up to your event or conference.
SET UP A COMPETITION
Another option is to set up a competition to win tickets for your event or conference. This is a fantastic way to position your event as a desirable place to be. Even if people don’t win the competition, you might have done enough to pique their interest and encourage them to pay for their own registration. If they have already decided on the outfit that they are going to wear and the special someone that they are going to invite, it will be much easier for you to convince them to attend.
CREATE ATTRACTIVE RESOURCES
It is vital that you are promoting your event or conference in a number of different ways. Don’t worry, this doesn’t have to come at a great expense. For example, you could go online to make a brochure that details the experience that you are providing. This is a fantastic way for you to promote your event without blowing your budget.
When you secure a guest for your event or conference, you should encourage them to sign up to your email list and follow your company on social media. This will increase your chances of reaching out to their friends and family. Why not ask your current guests to share details of your event with their loved ones? This is a free way for you to reach out to a wider audience.
Add your top tips in the comment section below, and please do share this article as it may help others with their conferences and events.