Event planning is a stressful business. Planners are always looking for ways to make their work day go smoothly, but there's one tool at everyone's disposal that is still often overlooked. SMS messaging is a great way to stay in contact with friends and family – it's also an incredible way to get more organized, reach more people, and pull off a one-of-a-kind event. Here are 5 ways you can use SMS messaging to text your way to event planning success!
Bulk is Best
Most people have been stuck in a group text with friends that seem both unending and chaotic. Luckily, bulk SMS is a different animal altogether. New, innovative SMS software allows you to organize guests in groups according to different events, geographic areas, guest's individual interests, and so on. That way you can target the potential attendees to whom your event-specific information is most relevant.
Organize with Short Codes
SMS short codes are brief numerical or text-based messages that smartphone users can use to respond to texts. Whereas fully typed-out messages take more time and characters, short codes are simple, easy-to-use, and even better can be read and categorized by SMS software used on the provider's side. Invitees can RSVP by responding with just those four letters, or you can ask questions regarding a dinnertime preference for chicken or fish or even organize bids for the silent auction. Short codes turn previously complicated or time-consuming jobs into tasks accomplished with a quick tap on a smartphone.
Create Some Hype!
As a planner, you don't just want (and need) the main event to go off without a hitch, you also want people to be excited about attending and to talk up your event – and you as a planner – before, during and after. You can use SMS marketing to create your own buzz by sending out photos from past events, links to work by the keynote speaker, a preview of the event schedule, videos showing the chefs prepping for the highly anticipated ice sculpture or chocolate fountain – the exact content depends on your event, what's really important is getting people interested and sharing your bite-sized sneak peeks.
Coupon Your Way to a Full Room
Getting close to event day and find your RSVP list is a little light? Coupons or discount codes sent via SMS can be remarkably effective. IN fact, some 50 percent of American consumers surveyed report having made a purchase directly as a result of an SMS branded text, QR code, or discount coupon. Sending a buy-one-get-one coupon or 10 percent off registration offer to potential guests still on the fence may be just the thing to turn your wishy-washy attendance into a jam-packed success.
Check Out Mobile Marketing Automation
Sometimes it feels like planning for the next event starts just as the previous one is concluding – and that's probably because planning often works exactly like that. Organizing a wedding or anniversary party is treated like a one-off shindig, but meeting and conference planners frequently deal with overlapping groups of people on both the client and guest side. Set yourself up for success by using SMS software that automatically sends "thank you for attending" texts or feedback requests triggered by and based on your event's check-in list. It's intuitive and it doesn't require a ton of hands-on effort, meaning you're then free to go concentrate on the things only you can do.
There are a lot of ways your company can dominate with mobile marketing in 2016, and SMS is clearly one of them. With these smart new ways to use text to your advantage, you can plan your way to gala-sized success like never before.
What do you think of what I've covered so far? Will you adopt mobile as your tool for marketing? I would love to read your comments below.
Eventinterface offers fully-integrated SMS functionality for planners.
Author Biography: Sophorn Chhay