A few weeks ago we came across yet another article about a Federal agency cutting funding for meetings. It seems that meetings have been under attack for years. A slate of negative press at the start of the recession in 2008 caused the cancellations of countless meetings and events. In response, the U.S. travel and meetings industry created “Meetings Mean Business” to promote the benefits of face-to-face meetings. It was their goal to show the real power and legitimize what business meetings, conferences, conventions collectively can do for people, businesses and communities.
Earlier this week the group was re-launched to promote the value and legitimacy of face-to-face meetings with a new national campaign. “The launch of this industry-wide campaign is an exciting moment as diverse voices from across our industry unite behind a powerful, singular message to communicate the benefits meetings bring,” Meetings Mean Business Co-Chair David Peckinpaugh, president of Maritz Travel, said.
The group will accomplish this with a national campaign focused on three principals:
- Creating personal connections;
- Driving positive business outcomes;
- Building strong communities;
Meetings Mean Business is a coalition of organizations and businesses including the American Society of Association Executives, the Convention Industry Council, Disney Destinations, Destination Marketing Association International, the International Association of Exhibitions & Events, Meetings Professionals International, the Professional Convention Management Association, and many others.
For more information, program details and coalition members, visit MeetingsMeanBusiness.com.