Meeting Professionals International (MPI) released the Spring Edition of its quarterly Meetings Outlook special report. This edition reveals interesting trends around growth, and the rising popularity of virtual and hybrid meetings.
The report finds that 66 percent of respondents predict larger audiences for virtual and hybrid meetings in the near future. 53 percent of respondents anticipate larger attendee numbers for live events.
As far as virtual and hybrid meetings are concerned, 25 percent of respondents stated that they use the technology to enhance face-to-face meetings. 26 percent use it to integrate onsite and remote meeting elements. 9 percent are using technologies to replace face-to-face meetings, a 6 percent increase from the previous study. 40 percent of planners do not use virtual or hybrid meeting options.
Optimism is returning to the industry with 73 percent of respondents being optimistic about future business, and 43 percent predict a budget increase.
View the full report here.
About Meetings Outlook:
Meetings Outlook presents future industry trends and predictions from MPI members, including meeting professionals on MPI’s Business Research Panel. Every quarter, research firm Association Insights surveys the panel, asking a short series of quantitative questions related to the economy and a qualitative question regarding the individual’s professional outlook. The survey provides a quarterly tracking of current business conditions and future outlooks. Meetings Outlook is developed in partnership with the Dallas Convention & Visitors Bureau, and is supported in partnership with the IMEX Group.