Wondering why people register for your conference or convention? Knowing these top reasons will help your meetings stand out and attract attendees by creating value for all stakeholders.
Most attendees come to your conference to learn about a topic, product or cause. It is in the planner’s best interest to present a program worth attending. As part of the speaker selection process planners should make sure speakers present new information, not the same rehashed findings. Content is king!
TO NETWORK AND MEET PEOPLE
Attendees want to network. Planners need to provide ample time and space for individuals to engage with each other during the meeting. Technologies such as Eventinterface allow for planners to offer networking opportunities pre-, during and post-event. Planners should offer time and space for attendees to network. Networking and conversations are especially important to the millennial generation.
TO BE INSPIRED
Conferences should be inspirational. They should inspire attendees to implement what they have learned. Attendees should return home invigorated and motivated. Planners should find new ways to excite and engage attendees at the event, and keep engaged with participants post-event. Planners need to find ways to collect data on how attendees implemented what they learned and what the long-term return on investment is for the attendee and or company he or she represented at the conference.
TO SOLICIT BUSINESS
Many attendees come to a conference to build a network and solicit new business. Planners should offer opportunities and technology to facilitate connections during the conference. Allow for on-site lead generation, attendee matching and appointment scheduling. Shameless plug, Eventinterface allows this.
LOCATION, LOCATION, LOCATION
At times location is perhaps your biggest draw. It can be hard to say “no” to a conference hosted in a fabulous destination. Don’t underestimate the value of a destination. Planners should promote the destination and attractions in the area to encourage registration.
What is important to you? Share with us in the comment section below.
Updated, October 26, 2016