A few weeks ago we received an emailed invitation to an event. The email encouraged us to click through to the event website for more information and to register. This promised to be a great event and we wanted to go, there was only one problem, the event website did not include the time and the location of the event. This experience made us think about all of the pieces a great event website should include.
A well-designed event website should not only offer all of the information you need for the event, it should also be engaging and encouraging prospect attendees to register. With that in mind we are sharing a handful of tips on what are must-haves on event websites.
1. When and where?
Lets first make sure that no person visiting your site will have to hunt down the when and where. Clearly share when and where your event will be hosted. Offer an opportunity for attendees to add the event to their calendars right from the website. As far as location is concerned, include directions, a link to a map and parking information.
2. What is the event about?
You should share a clear description of your event. What are you trying to accomplish with the event? What are attendees to expect when attending the event? Is this a fundraiser, a workshop, conference or trade event? Make sure that your target audience understands your event. Answer any questions they may have. Always revise your event information as updates become available. Even add information and event photographs post-event. And last but not least, if you have sponsors make sure you share sponsor logos and links as promised in your sponsorship packages.
3. Include clear contact details
Who is the contact for questions and issues? If different people are responsible for different aspects of the event, provide contact details for each person. You may want to include contact details for individuals dealing with registration issues, sponsorship, program or speakers. Provide a phone number and email address, and most importantly, respond to inquiries.
4. Social sharing
Provide your visitors with the tools to share your event via social media. You can include a sharing service like ShareThis so your attendees can share with their networks and you can track engagement. Adding social sharing to your site will also allow the planner to easily share with the event’s social media outlets.
5. A clear link to RSVP or register
Do know your audience. Not all audiences want to register online. Allow for called in and mailed reservations, and allow for online RSVPs and registrations for guest who prefer the ease and security of online payments.
Have more tips to share? Let us know on Facebook or Twitter.