TOP 5 SOCIAL MEDIA TIPS BY AL WYNANT, CEO OF EVENTINTERFACE.COM
1. Know your audience! Are they Facebook, Twitter, Instagram, Reddit, Pinterest… users? Are they using social media more on a professional level, using LinkedIn may be a better solution? Use the solution favored by your audience.
2. Develop meaningful content and give followers a reason to come back and read your posts, even repost your messages to their networks.
3. Actively recruit people to “like” or “follow” your page. It doesn’t matter if you post and no one follows your posts. I recall one client who continually wanted to develop messages for their conference’s social media campaign. They spend so much time on the messaging and were flabbergasted by the lack of results. What they neglected to do was promote the existence of the page to their 400+ members. They had a total of four followers, of which two were the page admins.
4. Use your social media to drive people back to your site. Don’t give away the whole story. Encourage them to click through to your site.
5. Keep your company or event page professional. This is a page to share event news and updates, generate excitement, not a place to share personal stuff.
HOW TO DEFINE THE SUCCESS OF YOUR SOCIAL MEDIA STRATEGY:
1. Get a Google Analytics number, free at http://www.google.com/analytics/ and track the traffic coming to your site from your social outlets.
2. Ask your attendees in surveys how they heard about your event/meeting.
3. We’ve distributed special registration promotions via social media and tracked registration numbers and traffic post-promotion.
4. Track page activity by looking at the stats or insights. Are your “likes” increasing, are people sharing your stories and messaging?
TOP 5 SOCIAL MEDIA TIPS BY CAS McCULLOUGH, DIRECTOR AT SUPPORT A WHAP
Cas McCullough is Director at Brisbane, Australia-based Support a WHAP (Work at Home Parent/Person).
1. If you are holding a local event, get other businesses involved and ask them specifically to help you spread the word via their social networks.
2. Make sure you give people something to share: a nice graphic, a flyer or a blog post.
3. Contact local media about the event and if you manage to secure publicity, distribute that throughout your social networks. It adds clout to your event.
4. If your event falls flat it may just be a timing issue. I've had events go south because there were a lot of other conflicting events on at the same time. You can always reschedule.
5. Don't over-post about your event. It's spammish. A couple of times a week is probably okay but it is way better to get other people sharing about your event.
HOW TO EVALUATE THE SUCCESS OF YOUR CAMPAIGN?
1. Number of mentions and shares by other people within the local geographical region.
2. Increased page activity.
3. Responses from happy attendees after the event. People were sharing photos and raving about the events afterwards. That's always a good sign.
4. Increased brand recognition since the events.
TIPS BY MARIA LAGO, PRESIDENT OF THREE/EVENTS AND PR IN WESTCHERSTER, NY.
1. Your brand should have a social media presence on at least the main outlets: Facebook, Twitter and LinkedIn.
2. Once your online presence is established, stay active; having a page that is not active in my opinion is worse than having no page at all.
3. Always keep your followers engaged. 'Join the Conversation' is a popular social media saying for a reason. Social media is not a one-way conversation, by interacting with your followers you will keep them engaged, and they will value your brand more.
4. Determine your social media marketing plan, you will be updating on a daily basis, designate this task to an employee or an agency that will do this for you.
5. One of the most important tips is don't be robotic, everyone hates to talk to the voice recordings when you call any customer service and opt to speak with a live representative. Be that live rep everyone is pressing '0' for. We are all human and even though you have a brand to promote, your client doesn't want to read all your business terms and lingo, keep it simple, keep it on a personal level and people will be able to relate more.
- Al Wynant