A lot of time and effort goes into planning a work conference or event. If you want it to be successful, it’s not a project you can throw together overnight. Put a solid team in place and start planning your event as early as possible. Begin brainstorming locations, themes and agenda ideas.
It’s important to get your act together with plenty of time to spare, so you are not running around and stressing at the last minute. Make a list of past events and what lessons you can learn from those to take with you as you plan your new event. See our top 4 tips for planning a successful event.
- Pick A Prime Location
Do your homework and start searching for the best venue for your event possible. Understand your budget, the attendees and the event before making a final selection. You definitely want to lock in a destination that is going to be exciting and attractive to the attendees. This is an important decision, so take your time and weigh your pros and cons. Stick to your timeline, because you won’t be able to move forward with the other decisions until you determine the location for your event.
- Launch Registration Early
Push really hard to get event registration ready to go as early as possible. The sooner you get it out the door, the quicker registrations will start flowing in. Work on your website as you are narrowing down the location, so it is ready to launch when you have the date and destination confirmed. You want to give attendees enough time to plan ahead for the trip and save the date on their calendars. This will increase your chances for a solid turnout at the event. Offer an early bird special so attendees are encouraged to register right away.
- Market your Event
Marketing your event is super important as you consider the potential success of the event. If you don’t have the resources available, use a full service marketing agency, such as Click Intelligence to drive traffic and visibility to your event. In order to grow your customer base, you first need to be found. Backlink services are the glue that binds it all together. You want to do what is in your power to ensure people see and know about your event. Get the word out using both online and offline strategies and make sure your target audience is in the know.
- Collect Evaluations
When it is all over, take a bow and remember that you are going to have to do it all again next year. Collect evaluations or surveys from your event attendees, and ask them what they did and did not like about the event. Make sure your event survey it is not too long, so they are not turned off and refuse to fill it out. Be clear and concise about what you are looking for from your event attendees and use their feedback to help guide you as you plan events in the future.
Event planning is no easy task. That is why it is key you are prepared and ready to take on the project when it’s time. These are our tips for planning a successful event.