Starwood Hotels and Resorts will start testing a program giving Starwood Preferred Guest members access to their room keys via the SPG mobile app. Only a few properties are selected for the test with plans to expand to all Aloft, Element and W Hotels by 2015. The Aloft in New York and in Cupertino are the first to come online.
Speaking at the American Lodging Investment Summit in Los Angeles, Starwood President and CEO Frits van Paasschen said the program is one of many that the hotel company is developing to turn the SPG app into "a remote control to control their entire experience with us."
More info starwoodhotels.com.