Eventinterface https://eventinterface.com/blog en-US Tue, 13 Oct 2015 08:53:36 +0000 Thu, 08 Oct 2015 06:44:00 +0000 http://www.creativecommons.org/licenses/by/1.0 FeedWriter Improving The Event Planner’s Work Life http://www.eventinterface.com/blog-article/Improving-The-Event-Planners-Work-Life Meeting and Event Professionals have a difficult task to track all aspects of the event planning and management process. Talented and well-meaning designers have developed many of the software tools and apps on the market for us. Rarely however have any of them been in the trenches. What does this mean to us planners?

With more than 25 years of international experience, and having planned events for as many as 125,000 attendees, we’ve been in the trenches – a lot. We have learned how technology can make the life of Event and Meeting Professionals easier, and today we wanted to share some of that experience and tips in helping you make the right technology decisions.

We know what we want, we understand what our clients want and we are determined to deliver! Many of the technology tools however are not designed to be as flexible as we desire. To deliver 100% on our vision we need a budget that would allow for custom event technology, and that however is unrealistic for most. So what are we to do?

We do have our own vocabulary that may sound like a different language to outsiders. BEOs, attrition, plus plus, CVB, DMC, ETA and more! When working with sales teams at technology companies we learn quite fast that we may be misunderstood. We attempt to solve a problem for our event, but the other side doesn’t quite understand what it takes to manage my event. If I am not understood, can the solution deliver?

Planning events takes time. It is not just about the registrations. It is about customer service, hospitality, logistics, content gathering and distribution and so much more. Events are complicated puzzles that take an enormous amount of time, resources and energy to plan.  If a technology solution only supports a small part of my job, is it worth the investment? What solution can I implement to truly save time and increase efficiency?


  1. Understand what your true needs are. What are your or your clients’ top 3 must haves in a tech solution? What problem are you really trying to solve?
  2. Define your budget.
  3. Understand you audience but don’t underestimate it. Its unfair to assume your audience isn’t sophisticated enough to buy and engage online. 80% of the online population has shopped online. In the United States alone there were more than 200 million online shoppers in 2014, and that numbers continues to grow. 
  4. Think outside of the box and reason through how a tech solution can help you generate more revenue, i.e. pay for itself and more. How it can increase your attendee engagement, and how it can make your job more efficient. Using one solution versus a fragmented set of tools will greatly increase those benefits. One end-to-end planning tool will increase your efficiency and decrease overall event cost.
  5. Will the technology tool become a valued member of your team or yet another tool for you to manage? How easy is it to use?
  6. When researching discuss your top 3 must haves and listen how the sales person guides you through the process. Do they really understand events? Have they been in the trenches? If so, you have a winner!

Want to learn how the Eventinterface event management platform can help you? Eventinterface has been designed by planners for planners. We have been in the trenches! Sign up for a demo today here and see how we can improve your work life. 

Thu, 08 Oct 2015 06:44:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/Improving-The-Event-Planners-Work-Life
Managing Dietary Restrictions At Events http://www.eventinterface.com/blog-article/Managing-Dietary-Restrictions-At-Events From allergies to religious restrictions, planning conference meals has become quite an undertaking for Event and Meeting Planners. Gone are the days when planners offered a vegetarian option as the only alternative. Now we must incorporate increasing levels of allergies, cultural and religious lifestyles to meet the needs of a global attendance base. And as planners we must navigate the needs of our attendees and the ability of the venue to deliver special meal requests.

At Eventinterface we see a greater awareness of planners offering an increasing numbers of options to their attendees. Some even ask for attendees to fill in the blanks and share their dietary restrictions, which we recommend only if you are one hundred percent sure you and your venue can deliver on the requests. If you ask your attendees, they will expect their selection to be honored.


Lactose: Any product manufactured out of cow milk including yoghurt, cheese, milk.
Tree nuts

Vegan: Only eats a plant-based diet with no animal products. No meat, fish, eggs or dairy products.
Ovo-Vegetarian: Mostly plants in addition to eggs.  No dairy products, meat or fish.
Lacto-Vegetarian: Mostly plants in addition to dairy products. No eggs, meat or fish. 
Lacto-Ovo Vegetarian: Mostly plants in addition to dairy products and eggs. No meat or fish. 
Pescetarian: A vegetarian diet and fish. No meat. 

Seventh Day Advetism
Yazidism or Yezidism

Source:  CNN Eatocracy

Note that there can be a combination of any of the above. Attendees could order a vegan Kosher option, a vegetarian halal option.

- Know your audience before securing the venue. If you audience has a high degree of requests, you will need to insure that the venue can deliver on these requests, either by the onsite kitchen or outside providers. Also understand the protocols of the venue related to food allergies. How is contamination prevented in the kitchens?

- Be aware that if you ask your audience members if they have a special dietary restriction, you will be expected to deliver on that request. Your attendees will in general be a “captive” audience with little opportunity to get away from your conference and find an appropriate meal, should you not deliver on the request.

- When signing up your attendees only ask or offer the restrictions you and the venue can deliver on.

- Work with the venue on a method to identify the guests with dietary restrictions.

- It remains the responsibility of the attendee to share their dietary restrictions with you. At times and attendee will show up and have not shared their requirements when registering. Insure you understand if the venue can handle last minute requests, and which requests can be handled. It is much easier to meet the request of an additional vegetarian meal than to add a kosher meal. 

Sat, 26 Sep 2015 11:10:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/Managing-Dietary-Restrictions-At-Events
The Impact Of The Sharing Economy On Meetings http://www.eventinterface.com/blog-article/The-Impact-Of-The-Sharing-Economy-On-Meetings Meeting and Event Planners may not yet understand the full impact the sharing economy can have on their events. As the adoption of home sharing websites increases, attendees may start looking for alternative options, impacting negotiated room blocks.

Traditionally we distribute RFPs to venues and service providers. We look for guest rooms, meeting space, attendee transportation and other vendors. We spend an enormous amount of time preparing the RPF process, reviewing proposals and conducting site visits. We agonize over the amount of room nights we will book, and work hard to negotiate a rate that will work for our attendees. A strong seller’s market with high occupancy rates and costly rooms make our job even more challenging. Increasing prices and access to easy technology provide an incentive for attendees to view and book alternative accommodations versus our costly conference room rates.

“Although I have not seen a significant impact,” said Al Wynant, Eventinterface CEO “I have seen an increase of attendees foregoing staying at conference hotels and booking accommodations for small groups using Airbnb or other providers. It does appear that conferences held in urban areas are more heavily impacted by this trend, with San Francisco and New York City being prime examples, of hotels being threatened by the growing sharing economy. And as people become more adapt to the use of these services, as we see with companies like Uber, this sharing economy will start impacting the meetings industry more,” said Wynant.

A recent conference at a luxury resort in Scottsdale saw room rates of $249 per night. Resort fees, taxes and overnight parking made the nightly rate roughly $325. The three-night conference stay cost attendees about $1,000. The average cost for a 2-bedroom condo in the same neighborhood, within walking distance of the venue, was $130 per night. Cleaning fee, taxes and service fees made the total cost about $650 for the stay. Five percent of attendees booked alternative accommodations accounting for a loss of 102 room nights to the conference. Luckily this loss was still covered by the allowable attrition for the event. This was an eye-opening experience for the planner of the conference who is now implementing a handful of policies to mitigate potential future losses.


  • Research alternative accommodations, availability and average cost as part of your overall housing strategy. If a high number of well-priced options are available within close proximity of your event, you may want to consider adjusting your room block accordingly.
  • Highlight the services, amenities, and benefits of staying at the venue in your conference materials. Most non-hotel accommodations can’t begin to offer the level of service and amenities provided at the conference venue.
  • Develop a rewards program for attendees who stay on property;
  • Offer attendees who stay on property a break on registration fees;

Has the sharing economy impacted your events and conferences? Share with us in the comments below. 

Mon, 21 Sep 2015 06:00:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/The-Impact-Of-The-Sharing-Economy-On-Meetings
What Does 2016 Hold For Events Management? http://www.eventinterface.com/blog-article/What-Does-2016-Hold-For-Events-Management Indirect spend has long been a critical piece of the spend management puzzle. “Complex spend management,” the moniker given to approaches for managing indirect spend categories such as events / meetings, business travel, marketing materials and services, and contingent labor, has been growing in strategic importance in recent years, as more and more businesses find that these categories have true corporate value.

For the category of meetings and events, the pace of business and the evolution of technology has certainly transformed the way organizations develop, organize, plan, and manage the many complexities within events management programs. Along with its “sister” spend category of business travel, events are one of the biggest budgetary items for the average business, and spending on meetings is only going to increase in the years ahead.

The current business landscape has altered events management programs, so much so that, in 2016, management of this category will be markedly different than it was in the past:

Mobility is no longer a perplexity.
A few years ago, mobile events management applications were proven to drive value, but very few organizations had the true technological power to arm their event planners (and attendees) with apps for enhanced on-site management. Although mobile apps are more viable today, adoption isn’t where it should be. In 2016, mobility won’t be a perplexity…it will be a standard for how attendees are better-engaged and planners develop their meetings.

Alternative booking sources alter the transient management side of events management programs.
Over the past 18 months, alternative booking sources (such as Airbnb) have altered business travel and expense management programs. In fact, some of these sources have even developed corporate solutions for B2B purposes. Expect these booking sources to become a bigger part of the transient travel side of corporate events management.

Big Data becomes Big Intelligence.
The notion of Big Data has moved well past the stage of “business fad.” For events management, Big Data will become Big Intelligence: intelligence into the needs and requirements of attendees, engagement levels and “emotional ROI” of live and virtual events, and the impact of ongoing events on corporate budgets for spend management and supplier management purposes.

Events management becomes a true strategic corporate imperative.
Much like business travel, business events are linked to enterprise growth, increasing sales, improving client and user relationships, and enhancing the overall company brand. As other business functions that were once considered “back-office” or more tactical in scope, like accounts payable, becoming more strategic in nature, events management in 2016 will finally see its impact on the greater evolution of a company’s global growth.

2016 will be an exciting year for events management, especially considering the items above and the impact of business evolution on how companies not only plan and develop their meetings, but also engage attendees.


Christopher J. DwyerChristopher J. Dwyer is a Research Director at Ardent Partners, a Boston-based supply management research and advisory firm. He is considered a thought leader in the spend management industry, with recognition from Supply and Demand Chain Executive Magazine as a “Pro to Know” in 2013. He has written hundreds of research studies and reports on the evolution of procurement, finance, and other key functions (such as events management), and can be reached at cdwyer@ardentpartners.com or on Twitter (@CJD_Ardent). Visit www.cporising.com to read more of his research.


Event and Meeting Planning Newsletter

Fri, 18 Sep 2015 09:58:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/What-Does-2016-Hold-For-Events-Management
Eventinterface now offering attendee invoicing http://www.eventinterface.com/blog-article/Eventinterface-now-offering-attendee-invoicing We are thrilled to announce the launch of our newest feature "Attendee Invoicing." Many of you, especially those working with schools, have requested this feature and we are happy to have it available starting today. Attendee Invoicing offers planners the opportunity to accept registrations from individuals or groups who require an invoice for payment.  

1. When setting up payments for your events in step 6 select "invoice." 

Eventinterface now offering attendee invoicing

2. Set up payment details.

Eventinterface attendee invoice set-up

3. Upon checkout, if made available, attendees will be able to select "invoice" as a payment option amongst any other payment options you have made available.

Eventinterface attendee invoice

4. Your reporting and individual attendee details will reflect that the attendee has elected to pay via invoice. You can click on "Resend Confirmation" to resend the invoice to the attendee. 

Eventinterface Attendee Invoice Sample

5. Attendee receives invoice for order placed.

Eventinterface Attendee Invoice Sample

Questions about this feature, please email us at MemberServices[at]Eventinterface[dot]com.

Mon, 14 Sep 2015 13:30:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/Eventinterface-now-offering-attendee-invoicing
The Scottsdale Resort at McCormick Ranch Reopens http://www.eventinterface.com/blog-article/The-Scottsdale-Resort-at-McCormick-Ranch-Reopens Resort reopens after extensive $10 million renovation, transforming the hotel by adding two new restaurants, a reimagined main pool, new outdoor event spaces and refreshed guest rooms. 

The design team took inspiration from the resort’s history and architecture and refreshed the look staying true to its original aesthetic design. The fully redesigned arrival experience, including lush landscaping and signage, and a renovated lobby lead guests into the new Bar Six40. The transformed courtyard is now a lively social space where guests can enjoy drinks and bites from the new Kitchen West Restaurant while enjoying live entertainment around the large fireplace and new fire pits.

Additionally, the main pool area was completely remodeled and now includes a full-service restaurant and bar called Twisted Vine. It features eight new cabanas available for private rental, a shaded trellis in the water and a bridge-like water feature dividing the new pool, which is 2.5 times larger than the previous one. The pool area also has been modernized with water features.

The Scottsdale Resort at McCormick Ranch new lobby on Eventinterface
New lobby

Of the resorts 326 guest rooms 266 have been updated with new artwork and bedding, a headboard, carpeting, two chairs, a window table, new color schemes for a brighter look and feel, and desks. Twenty first-floor rooms now have private patios with access to the main pool. The guest room corridor boasts fresh new paint, carpeting and historical Scottsdale artwork. The remainder of the guestrooms will be renovated in 2016.

Renovation significantly expanded and upgraded the outdoor event facilities. The property now features two event lawns and one sport court. The larger main lawn offers more than 10,000 square feet of event space and can accommodate up to 1,200 people for receptions, events and teambuilding exercises. The new community lawn near the resort entrance boasts clear views of the iconic Camelback Mountain and will host a variety of public events open to resort guests and locals along with private events for groups and meetings. Groups of up to 600 people can take advantage of the 330 days of annual sunshine in Scottsdale and clear, starry desert skies.

The Scottsdale Resort at McCormick Ranch new restaurant on EventinterfaceKitchen West Restaurant will be opening shortly and will offer an authentic experience that embraces the boldness of the Western spirit. Executive chef Rick Dupere has created a seasonal menu of unique American Western fare, and plans to source the freshest products possible from the Western United States.

In the middle of the lobby, The Scottsdale will debut a new lobby bar serving as an extension of the restaurant. Bar Six40 will serve local coffee, freshly squeezed juices, and light breakfast options and snacks. Guests will enjoy craft beers and wines with live entertainment during the afternoon and evenings.

More information here

Photographs courtesy of the resort.

Event and meeting planning advice. Get our newsletter today at Eventinterface

Mon, 14 Sep 2015 06:00:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/The-Scottsdale-Resort-at-McCormick-Ranch-Reopens
Top 3 Challenges For Meeting Planners http://www.eventinterface.com/blog-article/Top-3-Challenges-For-Meeting-Planners Planning meetings is a hard. Ever-changing demands, a sellers’ market and unrealistic expectations add to the daily stress experienced by professional Meeting Planners. Today we explore some of the toughest challenges faced by planners and share solutions to overcome them.

The demand for meeting space continues to increase, and hotel inventory is not keeping pace resulting in a strong sellers’ market. Occupancy rates and room rates remain high. Hotels are now more selective in the groups they accept; in fact they now only welcome about one out of four meetings. Only the groups with the highest profit potential will be invited onto most properties.

Meeting Planners must develop the RFP process strategically by allowing for flexibility and by providing a compelling reason for the hotel to consider them as a worthwhile client.  We see most success with planners who can be flexible on dates and locations.  Planners who incorporate additional revenue opportunities for the hotel with pre-, and post-event activities for attendees and spouses receive higher probability of success in booking their desired venue.

We must now sell our clients and ourselves even more than the hotel is trying to sell us. Whatever you can do to make yourself stand out from a revenue perspective in your RFP process is sure to be in your benefit.

Eventinterface Newsletter for Meeting and Event Planners

Meeting Planners are constantly faced with requirements of clients, demands of attendees and requests from vendors. They are masterful conductors, insuring the success of the event and keeping all involved happy. This is not an easy task, especially with ever-changing expectations.

Clients may not always know what a meeting or conference will look like when conducting the RFP process resulting in challenges along the way. All planners have experienced additional meeting room requests, demands for more suites or other services shortly before, or during an event. Clients do not always recognize that venues may not have additional space available due to other onsite clients, staffing issues, availability of chairs, tables and linens, or there simply may not be any space available. The same counts for hotel rooms and suites, and managing VIP and attendee needs.

It is imperative for Meeting Planners to be involved as early as possible in the planning process, understand the event’s history –if any- and help create the hotel RFP. It is key that planners manage the client’s expectations on what is possible and what may be challenging to accomplish within the allowable budget.

We have found it helpful to have a clear understanding of what the possibilities are at the venue during the event, and the cost associated with last minute requests for resets, additional rooms and other wishes the client may have.  Adding a chair here and there is usually not an issue. Setting up another session, adding a dinner or needing a second Presidential Suite with little notice can be challenging to deliver, especially when budgets must be considered.

Event Inspirations for Eventinterface on Pinterest

Even with easy-to-use online planning solutions, such as Eventinterface, collecting accurate attendee data is a massive undertaking. Only Meeting Planners understand how many attendees misspell their own names, do not capitalize name or enter their name in all CAPS, and we are mystified by this phenomenon. This drives us mad since we love to have uniform name badges.  Add to this the gathering of company information, tittles, session attendance, meal choices, and other information needed to deliver a great event experience for the attendee. 

Meeting Planners are hosts at heart and no matter how wrong the attendee’s information may be –even if they entered it themselves-, we will deliver the experiences, field trips, polo shirts and meal choices the attendee requires.  Isn’t that a tab bit absurd?

One planner client struggled with this issue for years. About 15% of her attendees would request new name badges for misspelled names, would maintain they ordered vegetarian meals when not, and even enter incorrect airport arrival information. These issues added unnecessary expense to her event budgets.

One year she decided to let her attendees know that names on badges would appear as they had been entered in the registration system. If misspelled, a replacement badge would be the cost of a full registration. Meal choices would be delivered as ordered. If incorrect airport information were provided, the attendee would be responsible for the additional transportation cost. Attendees were able to review and update their registration using Eventinterface up to 72 hours before the event. There was no excuse! Within one event, errors had gone from about 15% of attendees to a handful. There were no customer service issues at the check in desk. Attendees were picked up at the right airports. Complaints about issues dropped 95% because the attendees who would normally have issues with badges, orders and airport transfers had nothing to complain about. She held her attendees responsible for their own mistakes and succeeded in getting greater data accuracy to deliver the event experience desired by all attendees. She has now implemented this technique successfully with all events she manages.

1. Develop a hotel RFP showcasing revenue potential and flexibility.
2. Understand your event, venue limitations and budget impact of changes and requests.
3. Be an impeccable host. That does not mean you can’t hold attendees responsible for their registration inaccuracies.

Other helpful articles:
10 Life Hacks for Meeting Planners 
Event Planner Quick Tips 

Wed, 09 Sep 2015 06:00:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/Top-3-Challenges-For-Meeting-Planners
First Ever Global Meetings Industry Day Announced http://www.eventinterface.com/blog-article/First-Ever-Global-Meetings-Industry-Day-Announced On April 14, 2016, leaders from across the meetings and events industry will come together to support the first Global Meetings Industry Day (GMID). Led by the advocacy coalition Meetings Mean Business (MMB), GMID will showcase the real impact that business meetings, conferences, conventions, incentive travel, trade shows and exhibitions have on people, business and communities.

David Peckinpaugh, MMB co-chair and president of Maritz Travel“GMID will unite the meetings industry in a way that has never been done before,” said David Peckinpaugh, MMB co-chair and president of Maritz Travel. “The growth and success of our industry are critical to the world’s economy and we look forward to communicating our value on the global stage.”

GMID marks the expansion of North American Meetings Industry Day (NAMID), held earlier this year in the United States, Canada, Mexico and parts of Latin America. NAMID included 88 events across the continent as well as robust conversations online and 3.2 million social media impressions. Proclamations of support were issued by the governor of Wisconsin and mayors of Toronto, Buffalo and Washington, DC. A NAMID billboard was featured all day in Times Square and Caesars Entertainment “Turned the Strip Blue” in Las Vegas with NAMID logos and signage. In Mexico, a collaboration agreement was signed between the federal government, the tourism board and all 11 Meetings Industry Associations.

In 2016, MMB will again join forces with the Convention Industry Council (CIC) and other industry partners to host advocacy events and rallies, issue proclamations and champion the value of the meetings and events industry on social media.

Michael Dominguez, MMB co-chair and senior vice president of corporate sales at MGM Resorts International“By recruiting individuals and organizations from every corner of the globe, we’ll demonstrate the critical role our industry plays in building personal relationships, driving positive outcomes and supporting strong communities,” said Michael Dominguez, MMB co-chair and senior vice president of corporate sales at MGM Resorts International. “During NAMID, we saw three countries stand together with one loud and powerful voice advocating for our industry. Next year, we’ll do one better and bring together industry partners across the globe to stand with us.”

According to Karen Kotowski, CEO of Conventions Industry Council, the goals of GMID will be similar to not only to those of NAMID, but also the first Meetings Industry Day, launched by Meeting Professionals Karen Kotowski, CEO of Conventions Industry CouncilInternational more than twenty years ago. “Our core objectives will be to define and shape the meetings and events profession in the future, help raise the industry’s profile and discuss the economic impact of meetings with people outside the industry, who are impacted by it every day,” she said. “We’re eager to engage everyone in the meetings and events community – from the grasstops to the grassroots – to demonstrate our value and strength.”

Stuart Taylor, Canada Chapter Business Manager for Meeting Professionals International added, “GMID isn’t just about creating a series of industry events. It’s about elevating and empowering our community to raise awareness of our impact – economically, environmentally, socially and intellectually. I am thrilled to be involved in this effort.”

Learn more about GMID. 

Tue, 01 Sep 2015 19:30:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/First-Ever-Global-Meetings-Industry-Day-Announced
Eventinterface Affiliate Program Launched http://www.eventinterface.com/blog-article/Eventinterface-Affiliate-Program-Launched Earn up to $500 per referral with the Eventinterface Affiliate Program. Our program is super simple to join, and you can start earning money immediately by referring your event or meeting planning associates, friends and colleagues. And yes, you can earn up to $500 per referral. Nothing too shabby!

Whether you are expanding your product portfolio or getting your business off the ground, the Eventinterface Affiliate Program can help you boost your income stream with no limits on your earning potential!

At Eventinterface, our goal is simple: we want planners to be able to run their events and meetings more easily and cost-effectively. We are a strategic partner with the experience and the tools that will enhance the value of their events and brand. Our cloud-based event management and attendee engagement platform is an all-inclusive system that lets planners manage events generate additional revenue, and build powerful communities. Eventinterface supports small organization to enterprise level accounts of any size, and scales as planning needs grows.

For more information and program details, view the program agreement here.

Questions? Reach out to us here. Ready to start? Apply for the program by completing the application here

Eventinterface Affiliate Program

Wed, 19 Aug 2015 12:00:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/Eventinterface-Affiliate-Program-Launched
Our Latest Ebook: Successful Registration Fee Pricing Strategies http://www.eventinterface.com/blog-article/Our-Latest-Ebook-Successful-Registration-Fee-Pricing-Strategies Setting registration or ticket prices for meetings and events can be a contentious process. It is a procedure not necessarily enjoyed by planners and committees. It can become an emotional roller coaster and it usually lacks a strategy. Developing registration or ticket prices has to do as much with meeting budgets as offering opportunities for a large number of people to attend your event or meeting. 

At Eventinterface we’ve seen a wide-ranging variety of strategies and pricing models. Our latest e-book outlines helpful tips to develop successful pricing strategies for your events and meetings.

Get your complimentary copy here.


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Wed, 12 Aug 2015 06:00:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/Our-Latest-Ebook-Successful-Registration-Fee-Pricing-Strategies
Attendee “Wants” Take Center Stage http://www.eventinterface.com/blog-article/Attendee-Wants-Take-Center-Stage Meeting Professionals International (MPI) has published its Meetings Outlook, 2015 Summer Edition. A renewed focus on attendee engagement, based on their “wants,” is emerging at a time when planners are re-experiencing a strong meetings market and facing challenges such as budgets that are disproportionate to costs.

The quarterly report key findings include:

  • 72% of meeting professionals expect overall business conditions to improve in the near future, up from the 65% percent reported one year ago.                                         
  • 62% of respondents expect their meetings to grow, up from 53% one year ago.
  • 11% fewer respondents predict an increase in virtual events compared to last year, 57% vs. 68%.
  • 81% of respondents say their CEOs have witnessed how meetings and events yield tremendous value for companies.
  • 83% of meeting pros are tailoring communications around the demographics of their meetings and events.
  • 36% of respondents are making meetings more engaging by participating in community volunteerism at the site of an event.

To view the full report click here

Meetings Outlook is developed in partnership with Visit Denver, The Convention & Visitors Bureau, and is supported in partnership with the IMEX Group.

Wed, 05 Aug 2015 06:00:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/Attendee-Wants-Take-Center-Stage
Eventinterface Launches Certified User Program http://www.eventinterface.com/blog-article/Eventinterface-Launches-Certified-User-Program The Eventinterface Certified User Program is an opportunity for Event and Meeting Planners to be recognized as leaders in their community as well as earn benefits and rewards. Certification is based on platform use and active participation in the Eventinterface community.

“Our planner clients bring an amazing amount of talent and experience to the table not only in planning events but also in the use of our platform,” said Al Wynant, Eventinterface CEO. “So many of our clients greatly benefit from this community, and our planners are incredibly supportive of other planners, happy to share information and lessons learned. Building this community of Certified Users is an extension of our commitment to building the best community possible for planners using our platform,” said Wynant.

Qualification is open to Eventinterface clients. To become and remain an Eventinterface Certified User, planners must collect a minimum of 50 certification points annually.

Here is how you can collect points:

  • Plan one single session event a: 5 points;
  • Plan one multi-session event b: 10 points;
  • Attend one online Eventinterface workshop: 5 points;
  • Attend a live Eventinterface workshop (in person or remotely): 10 points;
  • Submit an article for our blog: 10 points;
  • Speak at an Eventinterface event: 15 points;
  • Refer a new client: 25 points awarded when client signs up;
  • Engage with us on social media: 1 point per social media like or follow on LinkedIn, Facebook, Twitter, Pinterest, Google+ and Instagram for a maximum of 6 points;
  • Repost or re-tweet an Eventinterface post on social media: 0.25 points per repost or re-tweet;

Certification levels:

  • 50 Points = Eventinterface Certified User – One Star Badge
  • 75 Points = Eventinterface Senior Certified User – Two Star Badge
  • 100 Points = Eventinterface Top Certified User – Three Star Badge Badge

   Eventinterface Certified User Badge Eventinterface Senior Certified User Badge Eventinterface top certified user badge

What are the benefits of becoming an Eventinterface Certified User?

  • Industry-wide recognition of your competence on the Eventinterface platform.
  • Recognition of your Eventinterface Certified User status via badge that can be displayed on your profile, social media profiles, business cards and Eventinterface website profile.
  • Ability to attend Eventinterface User Conference at a reduced cost or free, depending on your Certification Level (Level 3: 50% discount; Level 2: 75% discount; Level 1: 100% discount).
  • Confidence in your ability to maximize the Eventinterface platform.
  • Official Eventinterface Certified User framed certificate.
  • Opportunity to be invited to speak at the Eventinterface User Conference.
  • Exclusive client resources and benefits sent to you via Eventinterface Certified User emails.

How can you get started?
The program has officially started and any activity beginning July 1, 2015 forward will be counted towards certification. There is nothing you have to do to sign up. Participation is automatic for active Eventinterface clients; however, if you haven’t yet liked us or are not following us on social media, start today! That’s a quick 6 points! Here are the links: LinkedIn, Facebook, Twitter, Instagram, Google+Pinterest.

Reach out to us at MemberServices@Eventinterface.com or connect with your Eventinterface contact directly.

a. A single session event is an event that does not include breakout sessions or multiple tracks. A sample could be a luncheon event or workshop.
b. A multi-session event is an event that includes multiple tracks or sessions with the planner using the program feature to share session details.

Mon, 27 Jul 2015 12:54:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/Eventinterface-Launches-Certified-User-Program
Extending the lifecycle of your conferences and events http://www.eventinterface.com/blog-article/Extending-the-lifecycle-of-your-conferences-and-events We are joined today by Al Wynant, CEO of Eventinterface who is sharing his tips on how to extend the lifecycle of your conferences and events. With more than 26 years of international experience in planning conferences and events, and leading event technology firm Eventinterface, Al brings a unique viewpoint to the conversation. He truly understands how technology can make the lives of planners and attendees easier while making the event experience richer, as well as more profitable.

Listen to Eric Dye and Al Wynant discuss the following:

  • Can you share what you mean by event lifecycle?
  • How would an event or meeting planner extend the lifecycle of their events?
  • I anticipate that by extending the lifecycle you also have an opportunity to monetize your event further?
  • What tools are available to reach this objective?
  • What are your top three tips for planners who want to successfully extend the lifecycle of their events and conferences?


About our guest:
Al Wynant, CEO of Eventinterface has 26 years of international meeting and event management experience. He has managed events from 50 to 125,000 on two continents. He intimately understands the many aspects of planning, and how technology can make the complicated process of planning, managing and engaging easier, a definite plus in his position at Eventinterface.

Al studied in Europe and traveled with the international educational program Up with People. He has worked as a Marketing and Public Relations Representative working concert tours in the United States, Switzerland, Canada, Germany, Belgium and the United Kingdom. He ran event management firm A6 where he was responsible for the management of a large variety of conferences and events in the Southwest and in Atlanta, High Point and New York City. 

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Wed, 15 Jul 2015 06:00:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/Extending-the-lifecycle-of-your-conferences-and-events
Join Our Team, We Are Hiring! http://www.eventinterface.com/blog-article/Join-Our-Team-We-Are-Hiring Do you want to be part of a high performing team? Are you ready to work hard and reap the benefits for doing so? Do you think you are perfect for our culture? If so, we invite you to get to know us.

What are we looking for? Individuals who will thrive in the culture of our company and live by our core values: service, integrity, communication, innovation and success. Individuals who can develop their own path to reach the designated success factors of their position!

Eventinterface is a company offering a software platform that helps meeting and event planners manage events and build communities. Associations, corporate meeting planners, nonprofits and institutions use Eventinterface to manage conferences, seminars, incentive events, tradeshows, festivals and fundraising events. Our office is based in Scottsdale, AZ.  Learn more about our company at Eventinterface.com.

We live by success factors. As part of getting to know each other we want to learn how you plan on meeting the objectives of the position. We want to learn about the path you will take to get there, and how that path ties to our company culture.  In essence, you get to create your own path. It’s that simple! Event experience is helpful as is being creative, flexible with a willingness to learn.

Position Success Factors:
- Master the use of the Eventinterface platform and company CRM software;
Manage onboarding of planners and assist them with the set-up of events using the Eventinterface platform;
Respond to planner and attendee inquiries and resolve requests with provided resources in a timely manner, keeping impeccable records;
Learn from the planners you work with and communicate possibly software enhancements to the team;
Maintain and develop industry knowledge by reviewing industry publications and being engaged in our community;

- Salary based on experience with an opportunity for performance-based bonuses;
- Insurance; vacation and personal days; 

- Educational opportunities;
- Flexble work schedule; 

Send your resume and cover letter in PDF format to HR@Eventinterface.com. Include the job title in the subject line of your email. Tell us why you are perfect for our team. It is key that you address the above success factors and how you will be successful in the position in your cover letter. Share with us the path you want to create to be successful! Why should we invite you to be part of our team?

Tue, 14 Jul 2015 06:00:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/Join-Our-Team-We-Are-Hiring
The New Buchanan Hotel Debuts http://www.eventinterface.com/blog-article/The-New-Buchanan-Hotel-Debuts Fulfilling a long-desired need for a hip, boutique hotel perfectly situated amidst the chic shopping and dining neighborhood of Pacific Heights and the authentic Japantown chock-full of hidden gems, The Buchanan opened its doors June 23, 2015 as the newest Kimpton hotel in the brand’s hometown of San Francisco.

A neighborhood pied-a-terre erected upon the footprint of the existing Hotel Tomo, the 131 guest rooms emanate the warmth and style of a chic, urban apartment, steps away from some of the best food, shopping, drinking and entertainment San Francisco has to offer. The Buchanan provides an urban respite, laced with a sophisticated, sultry design scheme and echoing the neighborhood influence with artful elements of Japanese culture.

The residential experience features a private courtyard; stylish whiskey lounge-inspired lobby; spacious guestrooms, many of which boast private outdoor balconies with expansive views; and a quiet neighborhood experience for savvy travelers looking to explore the city beyond mainstream tourist destinations. 

The upscale boutique hotel rests between disparate but eclectic and culturally rich enclaves of San Francisco. Fillmore brings its deep-rooted history in jazz and music, family-owned retail shops, and ethnic restaurants of all types. Nearby Japantown is reminiscent of the Ginza district in Tokyo, overflowing with shops selling vintage kimonos and Japanese earthenware, noodle houses and sushi. Finally, Pacific Heights adds a sense of urban upper-crust with some of San Francisco's best dining, high-end boutiques, and savvy locals buzzing about one of the city's hippest walking neighborhoods.

The hotel is nestled among the charming Victorian architectural homes and private alleys that so characterize the iconic image of San Francisco neighborhoods. 

San Francisco-based NICOLEHOLLIS Interior Design has created an environment that draws on these dynamic local influences and iconography, while celebrating street life, urban culture, and artistic virtuosity. Under the direction of NICOLEHOLLIS, the new hotel is a relaxed urban destination, catering to the vibrant neighborhood and blending seamlessly into the creative, cultural hub of the city. Bright, white and open, the design scheme is characterized by classic hardware and linen textiles, curated accessories, chic lighting, and eclectic furniture.

Event and meeting inspiration


The Buchanan’s guestrooms have a bohemian sensibility rich with custom detailing, residential accents, and curated accessories. Subtle nods to Japanese culture are expressed through artistic techniques, seen in the Shibori-print accent pillows, Kimono-inspired guest robes and colorful prints by local artists. Bespoke furniture includes the platform beds, headboards and casegoods. Bathrooms feature custom vanities with black quartz countertops and matte black metal frames, with luxury fixtures from Waterworks. The overall color scheme is replete with charcoals, bright whites, and highlights of deep forest green and navy.

Especially suited for small board meetings and social gatherings The boutique hotel and its intimate Boardroom and playful courtyard set the stage for inspired meetings, buzz-worthy breakouts and other special events like anniversary parties, reunions and corporate retreats. The Fillmore Room can seat 10 for a board meeting to 25 in theatre style.

More information at www.thebuchananhotel.com.

Images courtesy of the property.

Event and Meeting Planner Newsletter by Eventinterface - Subscribe today

Fri, 10 Jul 2015 06:00:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/The-New-Buchanan-Hotel-Debuts
Eventinterface Resources Your Way http://www.eventinterface.com/blog-article/Eventinterface-Resources-Your-Way We’re super proud of our blog. We love sharing helpful resources, tools and destination news with you. You can read our posts on our responsive website, and we have a complimentary app for iPhone and iPad, and we’re available to Android users via the Newsstand on Google Play.

Tools and Tips for Event and Meeting Planners on App Store by Eventinterface

Get the Eventinterface Blog app for your iPhone or iPad here.

Event and meeting planner tools and tips on Google Play by Eventinterface

Subscribe to the Eventinterface Blog on your Android device here.

Want access to our hottest and most popular stories? Sign up for our monthly newsletter here.

Tue, 07 Jul 2015 15:03:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/Eventinterface-Resources-Your-Way
Building Successful Hotel And Venue Partnerships http://www.eventinterface.com/blog-article/Building-Successful-Hotel-And-Venue-Partnerships venue and hotel negotiation tips for event and meeting plannersOn many occasions volunteers are given the responsibility to plan a meeting or event. They have little or no experience, no hotel or venue relationships, no negotiation experience, and perhaps no budget to hire a professional planner. Unfortunately this can cost an organization dearly. Volunteer planners sign contracts not fully understanding the ramifications to the organization they represent. As a planners with more than 25 years of inter­national experience we have seen agencies lose thousands of dollars by poorly negotiated contracts. Great hotel or venue contracts won’t save your event if it isn’t planned and marketed well, but it will start the planning process on a solid foundation.

Hotel sales staff ought to play an educational role; however the opportunity of a long-term relationship can get thrown out with the bathwater in favor of a quick contract, allowing a sales person to meet monthly sales goals. Smart sales people will help planners negotiate a fair con­tract. This will create a win-win for both parties, with the planner having a sound contract, and the hotel establishing a long-term relationship and a possibility of future business. Sadly, not all hotel sales people fall into the last category. No disrespect intended, simply a reality in the industry.

This e-book outlines helpful tips to making your negotiations with hotels, resorts and venues a breeze, especially for volunteer event and meeting planners. Keep these tips in mind as you plan for your event and start the negotiation process. After reading this e-book you will have a better understanding and the ability to create a winning venue partnership.

Get your complimentary copy here

Mon, 06 Jul 2015 11:17:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/Building-Successful-Hotel-And-Venue-Partnerships
Happy Independence Day http://www.eventinterface.com/blog-article/Happy-Independence-Day The Eventinterface team wishes you a fun and safe Independence Day weekend. Enjoy the celebrations! 

Create better events with Eventinterface. Get our newsletter

Fri, 03 Jul 2015 08:00:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/Happy-Independence-Day
The Startup Journal: Managing Your Mentors http://www.eventinterface.com/blog-article/The-Startup-Journal-Managing-Your-Mentors Finding the right blend of mentors and advisors are key components to guiding a team and pushing a business forward. The same counts for event and meeting planning committees.

Al Wynant, CEO of Eventinterface, shares the importance of mentors in building his business and while finding the right mentor is key, it’s also important to understand that sometimes founders need different skill sets as a business grows.

Read the full story by Austin Paetow here.

Thu, 02 Jul 2015 09:37:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/The-Startup-Journal-Managing-Your-Mentors
Creating Community http://www.eventinterface.com/blog-article/Creating-Community Merriam-Webster defines community as a group of people who have the same interests. Events attract people with a common interest. Are events communities? And if so, wouldn’t you want your community to be the best possible?

As planners we tend to look at our events as a finite moment. A blip in time defined by the opening of our registration desk to the end of the closing session. We are happy when everyone shows up, receives the right meal, participates in the correct field trip. We are especially thrilled when name badges are spelled correctly. We’re ecstatic when there are no issues at the venue, transportation worked flawlessly and all vendors performed beautifully. Perhaps a simplified view of the process; however as planners we prepare, execute and move on to the next event as soon as the doors close on the last one. We have a job to do, produce flawless events on time and on budget.

Marketing and Product Managers spend an exorbitant amount of money on these events, very well understanding the power of bringing people together around a product, cause or brand. The power of community here is undeniable. It builds personal connections and drives positive business outcomes.    

They too understand the immense power of social media tied to the success of events. What is less understood is how you bring planners, marketers and product managers together to create meaningful and long-lasting event experiences around a product, cause or brand using the power of the event, social media and event technology. How does one extend that finite moment of the event into an everlasting community, generating industry intelligence, revenue and business development opportunities past the closing session of the event?

At Eventinterface we have seen first hand how a carefully orchestrated community building campaign can increase the ROI of an event, extended the lifecycle of the event and build long term virtual communities around a cause, product or brand.

One company using Eventinterface attracts on average 120 attendees to their bi-annual conference. They invite 500. The speakers are top-notch scientists presenting discoveries using the conference’s host technology. In 2014 the team decided to make an effort and build a community, opening up the conference post-event to the 380 prospect attendees not able to join in person.  The strategy evolved around posting meaningful and exclusive content, presentations and engaging peers to invite the at home attendees to buy into the online private conference community. A community champion spearheaded the effort and discussions.

The strategy paid off. The client was able to increase engagement from 23% to 83%. Event revenue nearly doubled. Creating the community and committing to being the best community clearly benefited the client and the event participants. The still active community continues to provide business intelligence on the use of the company’s technology, normally something the client would have to wait to gather at the next conference. 

Today we are sharing a handful of the lessons learned from this project, and others, and best practices to get your own community building efforts started. It’s not easy and requires strategy; the payoff however is well worth the investment. Over time the investment is returned multiple times over in increased brand loyalty, access to industry or product intelligence, boosted event revenue and the community will be viewed as the best in your industry.

Event and meeting planning tools Eventinterface


Know your audience
Building a community requires the use of multiple tools. Know your audience and the social tools they use, and then make these tools a component of your overall strategy. Insure that your event technology works with these tools.

Commit to the community – everyone is on board
Community doesn’t just happen. The desire to build community comes from company leadership and should tie to the aspiration to being the best community. Communities too must have measurable goals, and there must be a designated champion managing the community, leading it to success.

Create "must have" content
People participate in communities to learn, network and be part of an exclusive group with access to member only content. Build a content library featuring exclusive articles by respected peers. Open up the community for conversation with leaders in the community.

Commitment to being the best requires investment in time, talent and resources. Community building does not start at the event; it starts at the time you send your first registration email. Invest in creating a sound community building strategy. Define what “being the best” means to your organization and define a plan around building the community and engaging your stakeholders.

Community does not just happen, especially at the beginning, you must engage with your audience by providing quality content, discussions and opportunities to connect with each other in a protected and judgment-free zone. You must build new behaviors and teach your audience to dial into your community for answers, feedback and discussions.

Analyze and utilize a treasure trove of data
Now that you have created and continue to manage the community you must learn to analyze the data shared and comments received by its members. The business intelligence delivered is invaluable to your organization. You no longer have to wait to connect with people at your events, you can now view real-time data, analyze it and implement lessons learned immediately.


Eventinterface is an end-to-end event and meeting management platform. It manages registrations and speakers. What sets us apart is the strong engagement and community building tools that allow planners, marketing and product managers to create the best communities in their industry around their brand, cause or product.

With Eventinterface you can manage your event elegantly and cost-effectively, and increase the ROI of your event by increasing engagement and new revenue opportunities around community building. Planners can use self-guided tools or our experienced team can help you develop the best community.

Fri, 26 Jun 2015 06:00:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/Creating-Community