Eventinterface http://blog.eventinterface.com Resource Blog & News en-US Copyright 2017, Eventinterface Sun, 22 Jan 2017 07:00:00 -0700 Mon, 23 Jan 2017 03:26:30 -0700 60 Planning The Audience Experience And PR For Your Events http://www.eventinterface.com/blog-article/Planning-The-Audience-Experience-And-PR-For-Your-Events <p>Andy Perez, a Los Angeles based marketing and public relations consultant who has created more than 1,000 events in his career joins EPN and Event TALK. Andy will be discussing the importance of public relations in preparing for an event.</p> <p><strong>Listen to Eric Dye &amp; Andy Perez discuss the following:</strong></p> <p>- Why is public relations an important piece of the planning puzzle as you prepare for an event?</p> <p>- Preparing for an event, what are the key items or areas you want to review to insure a first-class attendee experience?</p> <p>- What can a public relations professional bring to the planning process of an event a volunteer or event planner doesn&rsquo;t necessarily have an ability to do?</p> <p>- Lets say an organization does not have a budget to bring on board a public relations professional; what are some of the things planners or volunteers can do to insure a successful execution of event PR?</p> <p>- What is one of the most successful PR activities you have planned for an event?</p> <p>- Sometimes PR means damage control. What do you suggest event planners think about to minimize the possibility of negative public relations related to an event, and in the event damage control is needed, what are some tips you can share to manage this process?</p> <p>- What are your top three PR tips for anyone planning an event?</p> <p style="text-align: center;"><strong>LISTEN TO THE SHOW:</strong></p> <p style="text-align: center;"> <audio controls=""><source src="https://s3-us-west-1.amazonaws.com/eieventtalk/EventTalk_4.mp3" type="audio/mpeg" /> Your browser does not support this audio element.</audio> </p> <p><strong>About our guest:</strong></p> <p>Andy Perez is a Los Angeles based marketing and public relations consultant who has created more than 1,000 events in his career. Live entertainment: Cavalia, Ringling Bros. and Barnum &amp; Bailey, Disney On Ice, The Radio City Rockettes, Monster Jam and dozes of touring Broadway and family shows. Film/TV: composers Alan Menken (Little Mermaid, Beauty and the Beast), Dan Licht (Dexter) and John Debney (Iron Man 2, The Passion of the Christ). Tourism: Travel Michigan, Greater State Street Council (Chicago). Retail: Taubman Shopping Centers. He began his career as an entertainment producer at WGN Radio Chicago.</p> <p><span style="line-height: 1.6em;">Andy can be reached at <a href="mailto:aperez@zerepa.com">aperez@zerepa.com</a>.</span></p> http://www.eventinterface.com/blog-article/Planning-The-Audience-Experience-And-PR-For-Your-Events Sun, 22 Jan 2017 07:00:00 -0700 Hotel Indigo Opens in Downtown Denver http://www.eventinterface.com/blog-article/Hotel-Indigo-Opens-in-Downtown-Denver <p>Locally inspired boutique hotel Indigo opened its newest hotel in Denver&rsquo;s booming Union Station neighborhood this week. The hotel offers 180 guestrooms and 1,388 square feet of meeting and event space.</p> <p>The LEED-Certified building features a multi-faceted fa&ccedil;ade of stacked elements, including inviting transparent glass on the ground floor, perforated metal screening and floor-to-ceiling glazing. The artwork is to evoke memories of the Colorado gold rush. The hotel&rsquo;s location offers easy access to the best Downtown Denver has to offer.</p> <p style="text-align: center;"><img alt="Hotel Indigo Denver Union Station at Eventinterface, resources for meeting planners" src="https://eieventimages.s3.amazonaws.com/1485018470_Hotel-indigo-room.png" style="width: 848px; height: 424px;" />Guestroom</p> <p>Well-appointed guestrooms feature hardwood floors; polished concrete ceilings; interior sliding barn doors; oversized beds with throw pillows and plush duvets and oversized desk space. Bathrooms are spa-inspired with complimentary Aveda products. A complimentary, 24-hour fitness studio will feature Lifestyle cardiovascular equipment, free weights, televisions, showers and locker rooms.</p> <p style="text-align: center;"><img alt="Hotel Indigo Union Station Denver at Eventinterface, resources for meeting planners" src="https://eieventimages.s3.amazonaws.com/1485018535_Hotel-indigo-lobby.png" style="width: 848px; height: 424px;" />Hotel lobby</p> <p>The hotel has 3 meeting rooms with the largest at 816 square feet capable of holding events for 50 guests, making it ideal for small meetings.</p> <p>More information <a href="https://www.ihg.com/hotelindigo/hotels/us/en/denver/denws/hoteldetail" target="_blank">here</a>.&nbsp;<br /> <br /> <em>Pictures courtesy of the hotel.</em></p> http://www.eventinterface.com/blog-article/Hotel-Indigo-Opens-in-Downtown-Denver Sun, 22 Jan 2017 06:00:00 -0700 Top 10 new terminologies every meeting planner needs to know. http://www.eventinterface.com/blog-article/Top-10-new-terminologies-every-meeting-planner-needs-to-know <p>A while back we addressed the <a href="https://www.eventinterface.com/blog-article/100-Top-Terms-Every-Meeting-Planner-Needs-To-Know" target="_blank">top terminologies</a> every meeting planners needs to know. Not much time has passed and a handful of new words have snuck into our professional vernacular. Today we are adding 10 new terminologies every planner needs to add to their arsenal.</p> <p><strong><span style="font-size:14px;">1. Engagement</span></strong><br /> Surely perhaps one of the most used new words amongst meeting planners. Engagement means connecting attendees with each other, a cause, brand or organization using a variety of technologies or apps. It is building meaningful connections that outlive the event. Engagement is about adding value for your participants.</p> <p><strong><span style="font-size:14px;">2. Gamification</span></strong><br /> Is the use of elements of game playing to encourage attendees to interact with each other, with a product, sponsor, exhibitor or destination. Games are used to motivate attendees to achieve a goal.</p> <p><img alt="Second Screen Event Technology Eventinterface" src="https://eieventimages.s3.amazonaws.com/1484969643_10-new-words-story2.png" style="width: 848px; height: 364px;" /><br /> <br /> <strong><span style="font-size:14px;">3. Second-Screen Technology</span></strong><br /> Second-screen technology involves the use of a mobile device, tablet, even a laptop computer to enhance the participation experience at a conference or meeting, allowing the attendee to interact with content, view materials and participate in discussions alongside a speaker&rsquo;s presentation. Eventinterface invites attendees to engage with content and speakers using this technology.</p> <p><strong><span style="font-size:14px;">4. RFID</span></strong><br /> Stands for Radio-Frequency IDentification. It refers to a small chip carrying limited data, such as attendee name, registration type and contact details. This technology can be used on name badges to track attendee participation is sessions, allow scanners to allow or not allow access to sessions.</p> <p><strong><span style="font-size:14px;">5. iBeacon</span></strong><br /> Created by Apple, iBeacon is a technology that allows mobile apps running iOS and Android to listen for signals from beacons placed around a tradeshow or conference. Attendees using an app can be sent content based on location. This technology also allows meeting planners to track attendee movement and participation providing valuable behavioral data for sponsors, exhibitors and venue.</p> <p><strong><span style="font-size:14px;">6. Intelligent Flooring/Smart Flooring</span></strong><br /> The intelligent or smart floor is designed to identify and track attendees around a space. It can also be used to track arrivals and departures out of sessions, exhibit halls and workshops again providing valuable behavioral data.</p> <p><strong><span style="font-size:14px;">7. Apps</span></strong><br /> An app, short for application, is downloaded onto the mobile device of the attendee. &nbsp;There are hundreds of event related apps on the market. There are gamification apps, registration, engagement and content apps.</p> <p><strong><span style="font-size:14px;">8. Augmented Reality</span></strong><br /> Augmented reality is a technology that superimposes computer-generated content on what the attendee sees in person. For example, an attendee can be looking at a car in an exhibit. Using his or her mobile device, scan a QR Code and additional information; sound, video and details appear on the device, enhancing the overall experience. Augmented reality used in combination with iBeacons can provide a truly immersive experience for attendees.</p> <p><strong><span style="font-size:14px;">9. Virtual Reality or VR</span></strong><br /> Virtual reality is a fully computer-generated simulation of a three-dimensional environment the attendee can interact with. Virtual reality requires special equipment such as a VR headset and possible gloves or other accessories outfitted with sensors to enhance the overall VR experience.</p> <p><img alt="Wearable Event Tech Eventinterface" src="https://eieventimages.s3.amazonaws.com/1484969742_10-new-words-story1.png" style="width: 848px; height: 364px;" /><br /> <br /> <strong><span style="font-size:14px;">10. Wearable Tech</span></strong><br /> Wearable technologies are the devices to be worn by the attendee and often include tracking information related to health and fitness. Wearable tech is generally linked to your mobile device and can assist with reminders, content sharing and gamification.</p> <p>Did we miss something? Share your words and their meaning in the comment section below.&nbsp;</p> http://www.eventinterface.com/blog-article/Top-10-new-terminologies-every-meeting-planner-needs-to-know Sat, 21 Jan 2017 06:00:00 -0700 The Westin Nashville Hotel Opens http://www.eventinterface.com/blog-article/The-Westin-Nashville-Hotel-Opens <p>January 6, 2017 marked the opening of the new Westin Hotels and Resorts, The Westin Nashville. Conveniently located next to the Music City Center, the 453-room hotel features 20,000 square feet of flexible meeting space.</p> <p style="text-align: center;"><img alt="The Westin Nashville Executive Suite at Eventinterface" src="https://eieventimages.s3.amazonaws.com/1484426230_Westin-room.png" style="width: 848px; height: 477px;" /><br /> <em>Executive Suite</em></p> <p>Designed by David Mexico Design Group and Bullock Smith and Partners, the guest rooms feature custom artwork and design details inspired by the lively energy of the city. The hotel has six entertainment and hospitality suites and twelve executive suites. Club-level rooms offer access to an Executive Club lounge, featuring stunning views and daily continental breakfast, evening hors d&#39;oeuvres, and complimentary Wi-Fi.&nbsp;</p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>MEETINGS</strong></span></span><br /> The Westin Nashville offers 20,000 square feet of adaptable function space that can be divided into 12 separate meeting spaces. The Vanderbilt Ballroom offers reception seating for up to 500 guests.</p> <p style="text-align: center;"><img alt="The Vanderbilt Ballroom at the Westin Nashville on Eventinterface" src="https://eieventimages.s3.amazonaws.com/1484426333_westin-ballroom.png" style="width: 848px; height: 477px;" /><br /> <em>The Vanderbilt Ballroom offers reception seating for up to 500 guests</em></p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>AMENITIES</strong></span></span><br /> The <strong>Decker and Dyer</strong> lobby bar and restaurant is the social hangout spot at the hotel serving breakfast, lunch and dinner service along with craft cocktails and live entertainment. Enjoy spectacular views of downtown Nashville at <strong>L27 Rooftop Bar</strong>. Opening soon will be the <strong>Oak Steakhouse Nashville, </strong>adjacent to the hotel.<strong> Rhapsody Spa</strong> promises to be the leading resort spa in Nashville<strong>.</strong> The spa features nine treatment rooms and three manicure pedicure stations.</p> <p><strong>More information <a href="http://www.westinnashville.com" target="_blank">here</a>.</strong></p> <p><em>Pictures courtesy of the hotel. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;</em></p> http://www.eventinterface.com/blog-article/The-Westin-Nashville-Hotel-Opens Sat, 14 Jan 2017 12:00:00 -0700 Five Top Meeting Planning Trends for 2017 http://www.eventinterface.com/blog-article/Five-Top-Meeting-Planning-Trends-for-2017 <p>The new year has landed and its time again to explore the top meeting planning trends and considerations.</p> <p><strong><span style="color:#90bf5c;">1. Food and Beverage Trends</span></strong><br /> It is now easier than ever to brand beverages at events. We are not talking about a signature cocktail. From custom coasters to straws and logos embedded in ice cubes, beverages can now play an even more important role in experiential marketing at events. We see this trend further developing in 2017.</p> <p>The movement to offer healthier catering choices is not slowing down either. We see this trend further developing with the inclusion of more plant-based dishes, raw and vegan options.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>2. D&eacute;cor</strong></span></span><br /> Table d&eacute;cor and floral design trends seem to lean to more muted colors with the inclusion of vegetables, organics and locally sourced materials.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>3. Content</strong></span></span><br /> User generated content is growing in popularity, especially with the availability of tools such as Facebook Live and event platforms such as <a href="https://www.eventinterface.com" target="_blank">Eventinterface</a>. Attendees can now easily generate video and make it available live for the world to consume. We see this trend further developing alongside a possible issue of control by marketing departments and event planners wanting to manage the image of an event, brand or product.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>4. Event Technology</strong></span></span><br /> Virtual and augmented reality implementation at conferences and exhibits will continue to grow. Even though many experts continue to advocate for these technologies, there are still significant issues to overcome. From implementation cost to clunky software, to a high level of involvement needed from organizers, virtual and augmented reality is not yet at a level attainable for the masses. It does however show great promise.</p> <p>Continued proliferation of fully integrated <a href="https://www.eventinterface.com" target="_blank">attendee management and engagement platforms</a> allowing planners and participants to use one platform versus a fragmented set of tools and apps will continue to trend in 2017. This coupled with meaningful data collection and the tools to calculate meeting ROI easily and effectively will drive the trend for planners to look for simplicity and cost-effective, fully integrated meeting management platforms.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>5. Housing and Transportation</strong></span></span><br /> Home and car sharing services will continue to increase their market share. We see more and more attendees seeking out other housing and transportation options rather than fully embracing the selections put forward by the planners. This trend will continue and planners will have to adapt their housing and transportation strategies.&nbsp;</p> <p style="text-align: center;"><a href="https://calendly.com/eventinterface/demo" target="_blank">Request your personal Eventinterface demo today&nbsp;</a></p> http://www.eventinterface.com/blog-article/Five-Top-Meeting-Planning-Trends-for-2017 Thu, 05 Jan 2017 13:54:00 -0700 Eventinterface launching partnership in Asia http://www.eventinterface.com/blog-article/Eventinterface-launching-partnership-in-Asia <p>Eventinterface has launched a partnership with Singapore-based engagement marketing agency Triple V In order to better serve the burgeoning Meetings, Incentives, Conference and Exhibits&nbsp;(MICE) industry in Asia.</p> <p><img alt="Al Wynant, co-founder and CEO of Eventinterface" src="https://eieventimages.s3.amazonaws.com/1483508162_Al-Wynant.png" style="width: 100px; height: 100px; margin: 6px; float: left;" />&ldquo;The MICE industry has been growing steadily over the past couple of years, with the Asia Pacific markets seeing rapid growth,&rdquo; said Al Wynant, Co-Founder and CEO of Eventinterface. &ldquo;In order to meet the increasing demand in the region, it is key to have a team in the area able to readily respond to inquiries and service Asian meeting and event professionals,&rdquo; said Wynant.</p> <p><img alt="Vivien Hoe, Triple V representing Eventinterface" src="https://eieventimages.s3.amazonaws.com/1483508215_Vivien.png" style="width: 100px; height: 100px; margin: 6px; float: right;" /></p> <p>Eventinterface is partnering with Triple V, to bring more than 50 years of combined regional sales and marketing experience to the team.&nbsp; &ldquo;It is a great pleasure for Triple V to partner with Eventinterface. Both our companies share the vision of supporting MICE organizers and marketers to transform how they plan and organize events, freeing up time and resources to build new revenue streams and create powerful communities in Asia,&rdquo; said Vivien Hoe, Director at Triple V.</p> <p>Triple V will assist with sales, marketing, client onboaring and success coaching in the market. This partnership will help expand Eventinterface&rsquo;s presence while increasing opportunities of enhanced revenues and employment in the United States and Asia.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>ABOUT EVENTINTERFACE</strong></span></span><br /> <a href="https://www.eventinterface.com" target="_blank">Eventinterface</a> is a full-featured and cost-effective platform to manage and engage attendees while providing measurable ROI for all stakeholders. Eventinterface was founded on the belief that event technology should be affordable for all planners, provide a comprehensive and easy to use toolset, and help facilitate exceptional human connections.</p> <p><span style="color:#90bf5c;"><strong>ABOUT TRIPLE V</strong></span><br /> Singapore-based Triple V is an engagement marketing company that helps clients attract, engage and thrill audiences with experiences that drive business results and build lasting relationships. We contribute to clients&#39; successes by providing consultancy, marketing, speaker management and technology services.</p> <p>Sign up for a demo of Eventinterface <a href="https://calendly.com/eventinterface_asia/demo" target="_blank">here</a>.</p> <p><span style="color:#90bf5c;"><strong>CONTACTS:</strong></span><br /> <a href="mailto:Vivien.Hoe@Eventinterface.com">Vivien Hoe</a>, Triple V representing Eventinterface<br /> <a href="mailto:MemberServices@Eventinterface.com">Al Wynant</a>, Eventinterface</p> <p><span style="font-size:12px;"><em>Lead in photograph courtesy of Your Singapore.</em></span></p> http://www.eventinterface.com/blog-article/Eventinterface-launching-partnership-in-Asia Wed, 04 Jan 2017 14:00:00 -0700 Solving the attendee engagement puzzle http://www.eventinterface.com/blog-article/Solving-the-attendee-engagement-puzzle <p>The success of an engagement campaign, whether a basic or comprehensive one, is about the attendee experience and engaging all event stakeholders. Join us for a free webinar on January 11 and learn how to engage your attendees from the moment the signup happens. This worskshop takes place at 7:00 a.m. Eastern Time/1:00 p.m. Central European Time/8:00 p.m. Singapore Time on January 11, 2017.</p> <p>In today&rsquo;s experience-driven world, engaging and motivating your meeting and incentive guests is essential. However, marketers as well as meeting planners struggle with developing and managing engagement strategies that provide positive guest experiences; align with brands and meet business objectives. In this complimentary webinar you will learn how to achieve success and delight your attendees.</p> <p><span style="font-size:14px;"><strong><span style="color:#90bf5c;"><span style="font-size:16px;">By attending this webinar you will learn how to:</span></span></strong></span><br /> 1. Apply simple methodology of engaging your attendees.<br /> 2. Use the right social media platforms to market and engage your attendees.<br /> 3. Implement mobile and responsive tools and engagement platforms.<br /> 4. Use content and gamification to engage your attendee.<br /> 5. Evaluate your engagement success.</p> <p align="center"><span style="font-size:20px;"><strong><a href="https://www.eventinterface.com/registration?eventid=engage_attendees&amp;t=rd" target="_blank">REGISTER TODAY</a></strong></span></p> <p><span style="color:#90bf5c;"><em><strong>HOSTED BY:</strong></em></span><br /> <strong>Vivien Hoe</strong><br /> Director of Happiness<br /> Triple V Pte Ltd</p> <p><img alt="Vivien Hoe, Director of Happiness, Triple V Pte Ltd" src="https://eieventimages.s3.amazonaws.com/1483496245_Vivien.png" style="width: 150px; height: 150px; margin: 6px; float: left;" />Vivien Hoe started her career in the MICE Industry 30 years ago. Throughout her career, she has been in the sales and marketing role, and has helped her clients in designing effective marketing solutions. In recent years, she has moved on to consultancy role where she helps her clients in relooking at their marketing campaigns and helped them save more than 100% in cost and in the course generate more than 300% sales funnel revenue. As an advocate for life long learning, she believes in surrounding herself with the latest trends and technologies to keep herself abreast in an ever changing economy. A strong believer in empowerment, Vivien Hoe is often invited to industry forums and talks to share her insights and knowledge, as well as corporations.</p> <p><span style="color:#90bf5c;"><em><strong>GUEST:</strong></em></span><br /> <strong>AI Wynant</strong><br /> Co-Founder and CEO<br /> Eventinterface</p> <p><img alt="Al Wynant, Co-Founder Eventinterface" src="https://eieventimages.s3.amazonaws.com/1483496284_Al-Wynant.png" style="width: 150px; height: 150px; margin: 6px; float: left;" />Al Wynant brings 28 years of meeting management expertise to the table. He has planned and managed meetings and events from 50 to 125,000 attendees in six countries on two continents. He intimately understands the many aspects of meeting management, and how technology can make the complicated process of managing events easier. Al is the co-founder and CEO of event technology platform Eventinterface a full-featured and cost-effective SaaS platform to manage and engage attendees while providing measurable ROI for all stakeholders. Eventinterface was founded on the belief that event technology should be affordable for all planners, provide a comprehensive and easy to use toolset, and help facilitate exceptional human connections.</p> <p align="center"><a href="https://www.eventinterface.com/registration?eventid=engage_attendees&amp;t=rd" target="_blank"><strong><span style="font-size:20px;">REGISTER TODAY</span></strong></a></p> <p align="center"><strong><span style="font-size:20px;"><a href="https://www.eventinterface.com/registration?eventid=engage_attendees&amp;t=rd" target="_blank"><img alt="Engaging Attendees. From Simple to Complex Campaigns" src="https://eieventimages.s3.amazonaws.com/1483496585_Engagement-workshop-banner.png" style="width: 848px; height: 226px;" /></a></span></strong></p> <p align="center"><em><span style="font-size:11px;">This worskshop takes place at 7:00 a.m. Eastern Time/1:00 p.m. Central European Time/8:00 p.m. Singapore Time on January 11, 2017.</span></em></p> <p>&nbsp;</p> http://www.eventinterface.com/blog-article/Solving-the-attendee-engagement-puzzle Wed, 04 Jan 2017 06:00:00 -0700 Happy New Year 2017 http://www.eventinterface.com/blog-article/Happy-New-Year-2017 <p><span style="font-size:14px;">Best wishes for the New Year. Lets make 2017 one of the best ones yet.</span></p> <p><span style="font-size:14px;">Happy New Year from team Eventinterface.</span></p> http://www.eventinterface.com/blog-article/Happy-New-Year-2017 Tue, 03 Jan 2017 18:37:00 -0700 Happy Holidays http://www.eventinterface.com/blog-article/Happy-Holidays <p><span style="color: rgb(29, 33, 41); font-family: Helvetica, Arial, sans-serif; font-size: 14px;">Team Eventinterface wishes you a fantastic holiday weekend! Merry Christmas, Happy Hanukkah and Happy Kwanzaa. Enjoy the celebrations.</span></p> http://www.eventinterface.com/blog-article/Happy-Holidays Sat, 24 Dec 2016 07:00:00 -0700 Attendee engagement, from basic to complete campaigns http://www.eventinterface.com/blog-article/Attendee-engagement-from-basic-to-complete-campaigns <p>Not a day goes by without the importance of attendee engagement being hammered into our consciousness. The reality of conference planning is that there are only 24-hours in a day. How can we as meeting and conference planners participate in the latest trends, event technology and production while still getting our job done? It is not easy, and perhaps you cannot do it all. One thing is sure; engagement is becoming one of the key metrics whereby the success of conferences and events are judged. In this post we are sharing our top tips to insure engagement success even if you have little time or resources available.</p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>ENGAGEMENT DEFINED</strong></span></span></p> <p>Lets first address the meaning of engagement. In our interpretation we don&rsquo;t look at this topic as attendee engagement, we call it stakeholder or participant engagement. Conferences, conventions and events involve much more than your traditional attendees. It includes your staff, vendors, volunteers, attendees, exhibitors, sponsors and the community you are hosting your event in. These are all participants who hold a stake in the success of your conference or event.</p> <p>&ldquo;At <a href="https://www.Eventinterface.com" target="_blank">Eventinterface</a> we are strong believers that the engagement process kicks off when a meeting or conference is announced, and a deeper involvement starts when the participants signs up to join the event,&rdquo; said <a href="https://www.linkedin.com/in/alwynant" target="_blank">Al Wynant</a>, Eventinterface Co-Founder and CEO. &ldquo;It is no longer about what happens at the conference, it starts when the participant signs up and is truly never ending. At Eventinterface we believe in the creation of long-term communities around a brand, cause, product, company or organization through engagement pre-, during and post-event.&rdquo;</p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>WHERE TO START?</strong></span></span></p> <p>Engaging your participants requires a great deal of talent. You will need social media experts, content specialists, marketing and PR professionals to run an engagement campaign. The reality however is that many conferences are planned by volunteer committees, and if a professional planner is hired, their job will mostly focus on the logistics, leaving little time to focus on engaging participants. So where do you start? What will be your participant engagement strategy?</p> <p>Right from the start, find out what you and your participants are comfortable with. There are no do overs in engagement land. You can start small, and as you become better at this, expand your engagement opportunities. Can you implement social media? Are you ready for apps? Are you aggregating content worth engaging with? How about gamification? What are your long-term goals and do you have the budget, people power and knowledge to accomplish all of this?</p> <p>Lets take a look at all of the engagement opportunities and what you will need to do to successfully execute them. From there, involve the people on your team or committee who will commit to the execution of the plan.</p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>SOCIAL MEDIA</strong></span></span></p> <p>A large percentage of people use social media privately, professionally or both, so it stands to reasons that social media will play a significant role in engaging your participants. As of the writing of this post, Facebook has over 1.7 billion monthly active users <sup>a</sup>. Twitter has about 313 million active monthly users <sup>b</sup> and LinkedIn has over 450 million registered users <sup>c</sup>.&nbsp; These numbers are staggering and social media can help your event from the ground up. You may get your participants to start talking about your event in their virtual circles, promote your project and engage their connections, driving attendance for your conference or event. It is however not as easy as it sounds. There are some key items you will need to know before starting your social engagement campaign.</p> <p>Is your event a professional or social event? Your type of event may indicate the social channels you will need to use. Facebook is great for social events; LinkedIn may be more suited for professional events.</p> <p>What social media outlets do your prospect participants actively use? Are they using the familiar ones, Facebook, Twitter, Instagram and LinkedIn? Are they using more obscure platforms geared towards a specific industry or cause? There are more than 200 active social media sites out there <sup>d</sup>. Utilizing a platform around a cause may provide for increased engagement since all users are interested in the cause versus a more general social media platform where you will have to find a voice amongst many users and causes.<br /> <br /> Will you use social media to promote your conference, or ask for feedback to help create the program or theme of the conference?</p> <p>It is key to have a good understanding of what you want to accomplish prior to starting your campaign. Define your end goal, then start creating the messaging that gets you to your goal. Assign the day-to-day management of your social engagement campaign to a committee or team member, or professional equipped to do the job. Plan on starting your campaign as soon as you start talking about your conference or event publicly.</p> <p>A hashtag can be important to a project, so create one early and encourage your participants to use it. Social media may seem easy, it isn&rsquo;t. This is not the place to do a mediocre job.&nbsp; This is your place to capture the attention of your prospect participants. You have a handful of seconds for the social media user to notice you and engage with your post.</p> <p>Last but not least, you will need to assign someone to manage onsite social media engagement during your event.&nbsp; You will need to post, monitor and respond to participant posts throughout your event.</p> <p>Looking for best times to post on the most popular social media sites? Take a peek at <a href="http://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic" target="_blank">this infographic</a> by Lindsay Kolowich on Hubspot&rsquo;s blog. &nbsp;</p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>MOBILE AND RESPONSIVE TOOLS</strong></span></span></p> <p>The next level of tools to engage your participants is mobile technology and responsive websites. Mobile technology and responsive sites are transforming how people use the Internet at a rapid pace. The abovementioned social media sites have mobile apps and most modern websites now feature a responsive version for access on mobile devices without having to download an app.</p> <p>As you go by evaluating mobile apps for your conference or event it will be key to understand how you will want to use the app to engage your participants and accomplish other goals of your project.</p> <p>The engagement aspects of apps or responsive sites can include a wide variety of options. Participants can scan QR-coded name badges, view programs with content and create itineraries. Chat or text with other participants, schedule appointments, ask questions of speakers, participate in surveys or polling for instantaneous access to results.</p> <p>It is key as you review your options, that you understand your attendees and the rules around their mobile devices. If your audience is made up of individuals with corporate phones, many may not be allowed to download an external app on their phone. A responsive solution will be key for this group.</p> <p>At the same time, understanding the app or platform you want to implement is key. Is it a self-serve tool, or will you receive support from the vendor in setting up the app or responsive site for your conference? What will you have to invest in time, resources and money to implement the app or site?</p> <p>In a recent study conducted by Eventinterface we learned that slightly over 60 percent of participants download a mobile app created for an event with less than 20 percent of those actively using the app during the conference, and dropping to under 2 percent for long-term use <sup>e</sup>. We found that responsive website use via browsers on mobile devices had a use during conferences of over 70 percent of participants with long-term use at 40 percent <sup>e</sup>.</p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>GAMES</strong></span></span></p> <p>You have probably heard the word gamification, and yes technically it is all about games and play, but not without a purpose. Gamification is an engagement tool that allows planners to guide participants to a particular area, session, sponsor or exhibitor at a conference. It can also be used as a learning tool, allowing participants to soak up valuable content in a more playful atmosphere.</p> <p>Gamification can be part of your mobile app or responsive tool. It is also utilized as a hands-on play tool encouraging movement and learning. Implementing this engagement tool is not as easy as it sounds. It is not as simple as creating a scavenger hunt. Each game must be designed around a goal and within the activity ample opportunities must be created for participants to connect with each other, work with one another. That way, the engagement becomes very valuable to the participant and provides long-term relationship benefits. &nbsp;</p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>CONTENT</strong></span></span></p> <p>&ldquo;Content truly rules,&rdquo; Wynant says. &ldquo;Conferences and events curate remarkable content, planners however do not always use access to this content to engage participants. It is rather stunning that so much effort is put into the selection of presenters and the materials they share, but little effort is put into engaging attendees with this content pre-, during and post-conference.&rdquo;</p> <p>Tools such as <a href="https://www.eventinterface.com" target="_blank">Eventinterface</a> offer an opportunity for planners to aggregate content, then share that content and build engaged communities around this content that is never ending. Access to content can be made available to participants who could not make your conference, often for a fee, increasing conference revenue and at the same time increasing engagement and long-term participation growth.</p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>BUT WAIT, THERE IS MORE</strong></span></span></p> <p>Multi-screen usage, where attendees use smartphones, tablets and computers to consume different aspects of your conference simultaneously to the use of Google Hangouts, Virtual Reality, iBeacons and more, the ever growing list of engagement options and tools will make your head spin. Become aware of the options and implement what you can realistically manage well.&nbsp;</p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>EVALUATING ENGAGEMENT </strong></span></span></p> <p>As you can see from this article, engaging your participants can be quite an undertaking. This can be time-consuming and expensive. With engagement becoming one of the key metrics whereby the success of conferences and events are judged you will need to find ways to justify the investment and provide measurable results.</p> <p>As you develop your engagement strategy discover what is important to your organization or company. Find out what you can measure and report on, then set goals you can track.</p> <p>If you are starting the process, and your first step will be the use of social media, then your goals could be the number of unique posts. A total of desired interactions such as likes, reposts, comments. The number of registrations you have been able to generate from your social channels. Most social media tools feature excellent analytical tools for your to use. Use those in combination with your registration platform and Google Analytics to get a great overall picture of your successes and where you can improve.</p> <p>Once you start using apps or responsive sites, you can track downloads and usage. How many connections are made, what content is being consumed. Analyze survey or poll data. How many discussions are generated, review pre-, during and post-event engagement. Drill into deal-flow generated and much more. Each solution has its own tools and items you can track and plan for.&nbsp; Here too, set measurable goals you can report on.</p> <p>Each aspect of your engagement strategy should have a set of measurable goals you can review, will help you adjust strategy when needed and report on the successes.</p> <p><span style="color:#90bf5c;"><strong><span style="font-size:16px;">TOP 5 TIPS FOR SUCCESSFUL PARTICIPANT ENGAGEMENT</span></strong></span></p> <p>1. Understand your attendee and the social platforms they use.<br /> 2. Define the goals of your engagement strategy.<br /> 3. Develop a plan to execute your strategy including platforms, messaging and content, tools and activities to use to engage your participants.<br /> 4. Assign talented and committed individuals to execute your strategy pre-, during and post-event. Remember, engagement starts as soon as you start talking about your event and never ends!<br /> 5. Track, evaluate and adjust strategies when and where needed.</p> <p><em><strong>Resources:</strong></em></p> <p>a.<a href="http://http://newsroom.fb.com/company-info/" target="_blank"> </a><a href="http://newsroom.fb.com/company-info/" target="_blank">http://newsroom.fb.com/company-info/</a><br /> b. <a href="https://about.twitter.com/company" target="_blank">https://about.twitter.com/company</a><br /> c. <a href="https://press.linkedin.com/about-linkedin" target="_blank">https://press.linkedin.com/about-linkedin</a><br /> d. <a href="https://en.wikipedia.org/wiki/List_of_social_networking_websites" target="_blank">https://en.wikipedia.org/wiki/List_of_social_networking_websites</a><br /> e. Long-term use in this study was defined by average monthly use of registered attendees up to six months post-conference.</p> http://www.eventinterface.com/blog-article/Attendee-engagement-from-basic-to-complete-campaigns Sat, 24 Dec 2016 06:00:00 -0700 5 Important Steps To Follow When Planning a Conference http://www.eventinterface.com/blog-article/5-Important-Steps-To-Follow-When-Planning-a-Conference <p><img alt="5 Important Steps To Follow When Planning a Conference an Eventinterface infographic for Meeting Planners" src="https://eieventimages.s3.amazonaws.com/1471150366_5-steps-to-plan-a-conference-infographic-Eventinterface.png" style="width: 848px; height: 3000px; border-width: 1px; border-style: solid;" /></p> http://www.eventinterface.com/blog-article/5-Important-Steps-To-Follow-When-Planning-a-Conference Sat, 24 Dec 2016 05:00:00 -0700 Top Tips On Implementing iBeacons At Conferences With Corbin Ball http://www.eventinterface.com/blog-article/Top-Tips-On-Implementing-iBeacons-At-Conferences-With-Corbin-Ball <p><span style="line-height: 1.6em;">We are joined today by Corbin Ball, an international speaker, consultant and writer helping clients worldwide use technology to save time and improve productivity. With 20 years of experience running international technology meetings, he now is a highly acclaimed speaker with the ability to make complex subjects understandable and fun.&nbsp; His articles have appeared in hundreds of national and international publications&nbsp;and he has been quoted in the </span><em style="line-height: 1.6em;">U.S. News &amp; World Report, Wall Street Journal, the New York Times, USA&nbsp;Today, Fast Company, PC Magazine </em><span style="line-height: 1.6em;">and others.&nbsp;</span></p> <p>Corbin shares his top tips on implementing iBeacons at meetings and events.</p> <p><span style="font-size:16px;"><strong>Listen to Eric Dye and Corbin Ball discuss the following:</strong></span></p> <ul> <li>In the last few years we&rsquo;ve heard about &ldquo;ibeacons&rdquo; a lot in the events industry, can you share in a little more detail what these are? (if there are different but similar technologies please share)</li> <li>How would an event or meeting planner implement this technology at their event?</li> <li>What are some of the pros of implementing this technology?</li> <li>What are some of the cons of implementing this technology?</li> <li>What are your top 3 tips planners should consider when implementing iBeacons or similar technologies for their events?</li> </ul> <p style="text-align: center;"><span style="font-size:16px;"><strong>LISTEN TO THE SHOW</strong></span></p> <p style="text-align: center;"> <audio controls=""><source src="https://s3-us-west-1.amazonaws.com/eieventtalk/EventTalk_2015316095620.mp3" type="audio/mpeg" /> Your browser does not support this audio element.</audio> </p> <p><span style="font-size:16px;"><strong>ABOUT OUR GUEST</strong></span></p> <p><strong>Corbin Ball, CSP, CMP, DES, MS</strong>&nbsp;is an international speaker, consultant and writer helping clients worldwide use technology to save time and improve productivity. With 20 years of experience running international technology meetings, he now is a highly acclaimed speaker with the ability to make complex subjects understandable and fun.&nbsp; His articles have appeared in hundreds of national and international publications&nbsp;and he has been quoted in the <em>U.S. News &amp; World Report, Wall Street Journal, the New York Times, USA&nbsp;Today, Fast Company, PC Magazine </em>and others.&nbsp;</p> <p>Corbin&nbsp;serves or has served on numerous hotel, corporate, convention bureau&nbsp;and association boards. He is the only person to have received both the MPI International Supplier of the Year and the MPI International Chapter Leader of the Year awards.</p> <p>Corbin&nbsp;was named as one of &quot;The 25 Most Influential People in the Meetings Industry&quot; for 2012 by <em>Successful Meetings</em> magazine, having received this award four times previously.</p> <p>Corbin&#39;s associates include a network&nbsp;of meeting and technology professionals including Jeff Rasco&nbsp;and&nbsp;Cardinal Communications.</p> <p><strong><span style="font-size:14px;">Reach Corbin Ball at:</span></strong><br /> <span style="line-height: 1.6em;">Web: </span><a href="http://www.corbinball.com/" style="line-height: 1.6em;" target="_blank">www.corbinball.com</a><br /> <span style="line-height: 1.6em;">Newsletter: </span><a href="http://www.corbinball.com/techtalk" style="line-height: 1.6em;" target="_blank">www.corbinball.com/techtalk</a><br /> <span style="line-height: 1.6em;">Twitter: <a href="https://twitter.com/corbinball" target="_blank">@corbinball</a></span></p> <p>&nbsp;</p> http://www.eventinterface.com/blog-article/Top-Tips-On-Implementing-iBeacons-At-Conferences-With-Corbin-Ball Tue, 20 Dec 2016 06:00:00 -0700 Event TALK: Developing Successful Conference and Event Registration Fee Strategies http://www.eventinterface.com/blog-article/Event-TALK-Developing-Successful-Conference-and-Event-Registration-Fee-Strategies <p>Setting registration or ticket prices for meetings and conferences can be a contentious process. It is a procedure not necessarily enjoyed by planners and committees. It can become an emotional roller coaster and it usually lacks a strategy.</p> <p>Developing registration or ticket prices has to do as much with meeting budgets as offering opportunities for a large number of people to attend your conference or meeting.&nbsp;There are questions about early and late registrations? A-la-carte pricing or not? What are actually the best strategies? At Eventinterface we&rsquo;ve seen a wide-ranging variety of tactics and pricing models and we are sharing our insights in this podcast. Listen to Eventinterface CEO Al Wynant share beneficial tips and tools to develop successful pricing strategies for your meetings and conferences.</p> <p style="text-align: center;"><span style="font-size:16px;"><strong>LISTEN TO THE SHOW</strong></span></p> <p style="text-align: center;"> <audio controls=""><source src="https://s3-us-west-1.amazonaws.com/eieventtalk/SuccessfulRegistrationFees.m4a" type="audio/mpeg" /> Your browser does not support this audio element.</audio> </p> <p>Want access to the presentation deck, video and continue the conversation with other attendees, <a href="http://bit.ly/1RZZK1f" target="_blank">sign up here</a>.</p> <p style="text-align: center;">&nbsp;</p> http://www.eventinterface.com/blog-article/Event-TALK-Developing-Successful-Conference-and-Event-Registration-Fee-Strategies Wed, 14 Dec 2016 06:00:00 -0700 Arnold Schwarzenegger to Grace Cayman Investment Conference Next Year http://www.eventinterface.com/blog-article/Arnold-Schwarzenegger-to-Grace-Cayman-Investment-Conference-Next-Year <p>Former California governor and Terminator actor Arnold Schwarzenegger will be part of the <a href="https://www.caymansummit.com" target="_blank">Cayman Alternative Investment Summit</a> (CAIS) on February 27, 2017. He will be a keynote speaker at the event.</p> <p>Schwarzenegger may have left politics back in 2011 but he&#39;s still very much active in the world of sustainable energy. He remains a vocal advocate of clean energy, and was a <a href="http://www.smh.com.au/environment/un-climate-conference/paris-un-climate-conference-2015-climate-activists-take-tender-approach-on-meat-20151208-gliu6s.html" target="_blank">leading figure at the Paris Climate Conference</a> last year.</p> <p>The economy of any country is complicated as it involves many different factors, businesses, and activities with complex relationships. <a href="https://www.fxcm.com/insights/top-economic-indicators-for-the-us-economy/" target="_blank">According to FXCM</a>, people must use economic indicators to gauge a country&#39;s economic state. With Conferences like CAIS, all economic sectors will be able to familiarize themselves with alternative businesses that have great potential to help the U.S. economy recover. Without these alternative businesses, the economy would be stagnant, and the U.S. would be left behind by other nations who acknowledge the potential of upstarts.</p> <p>When Schwarzenegger arrives in the Cayman Islands, he will be joined by a star-studded lineup.</p> <p>CEO of Virgin Galactic, George Whitesides, will be gracing the event, as well as the twin astronauts who are helping NASA study the impact of long space flights, Mark and Scott Kelly, <a href="http://www.space.com/32071-year-in-space-scott-kelly-7-milestones.html" target="_blank">according to Space.com</a>. CAIS will also be attended by the former Navy general Mike Abrashoff who made a name for himself by developing the best Navy Pacific Fleet. Renowned Irish journalist and writer, David McWilliams will also be speaking at the event.</p> <p>&ldquo;We are excited to have such a diverse lineup of speakers at our upcoming event,&rdquo; said the Director of CAIS and Vice President of the Community Development for event sponsor, Chris Duggan. &ldquo;We believe it&rsquo;s important to hear viewpoints from outside the alternative investment industry, and this collection of influential voices provides attendees with an opportunity to learn about everything, from the commercial space race to military tactics to entrepreneurship.&rdquo;</p> <p>In the latest Presidential elections, Schwarzenegger denounced Donald Trump&#39;s candidacy but says he would be taking the old job of the new POTUS. Schwarzenegger will also star as the new host for the new &quot;Celebrity Apprentice&quot; on the NBC Channel.</p> <p>Registration for CAIS 2017 is now available via the event&#39;s official website. There will be special discounts for people registering before November 30. Ticket prices to the event range from $1,500 for a keynote-only pass, and $2,625 for full VIP privileges. The event, however, is free for all investors and media.</p> <p><span style="font-size:16px;"><strong>About the Cayman Alternative Investment Summit</strong></span></p> <p>The Cayman Alternative Investment Summit (CAIS) is an annual global conference that aims to guide, shape, and sustain an exciting marketplace for the alternative investment industry. It provides a platform for upstarts to share their ideas, insights, and for everyone to increase their network of contacts.</p> <p>CAIS is a non-profit event that is dedicated to the advancement of philanthropic efforts within the Cayman Islands. The event is hosted by Dart Enterprises.</p> <p><span style="font-size:10px;"><em>Leadin photograph courtesy of entertainment weekly.</em></span></p> http://www.eventinterface.com/blog-article/Arnold-Schwarzenegger-to-Grace-Cayman-Investment-Conference-Next-Year Sun, 11 Dec 2016 20:00:00 -0700 Giving Thanks http://www.eventinterface.com/blog-article/Giving-Thanks <p>Happy Thanksgiving to you and your loved ones, we so appreciate being connected with you, and we wish you a wonderful, safe and joy-filled holiday weekend.</p> <p>Should you be working this holiday weekend &ndash;but we hope you get to spend it with family and friends instead- note that we are here to help. Feel free to submit a chat request or connect via email and we will get back with you shortly.</p> <p>Happy Thanksgiving</p> http://www.eventinterface.com/blog-article/Giving-Thanks Wed, 23 Nov 2016 06:00:00 -0700 Black Friday Event Tech Specials http://www.eventinterface.com/blog-article/Black-Friday-Event-Tech-Specials <p>As you prepare&nbsp;for your 2017 conferences and events, and perhaps evaluating budgets and tools to assist you, Eventinterface is offering a truly special Black Friday opportunity: <strong><u>save 30%</u></strong> on all subscriptions now through November 30, 2016.</p> <p>Eventinterface is the end-to-end meeting and conference management platform that lets you easily promote your conferences and events, manage your attendees, create more revenue and engage your participants in powerful communities.</p> <p>As you can imagine, a 30% discount on our platform is a very special deal and our way to show our appreciation to our meeting and event planning colleagues. This offer is available to new customers from now through, November 30, 2016. &nbsp;To qualify, you must execute&nbsp;your agreement by November 30, 2016; you may however push the actual start date of service up to&nbsp;March 31, 2017.</p> <p>Request your personal demo <a href="https://calendly.com/eventinterface/demo/11-17-2016" target="_blank">here</a> to get started.</p> <p>Questions? Send us a note <a href="mailto:MemberServices@Eventinterface.com">here</a>.&nbsp;</p> http://www.eventinterface.com/blog-article/Black-Friday-Event-Tech-Specials Fri, 18 Nov 2016 06:00:00 -0700 5 Top Tips For Successful Participant Engagement http://www.eventinterface.com/blog-article/5-Top-Tips-For-Successful-Participant-Engagement <p><a href="https://www.eventinterface.com/blog-article/Attendee-engagement-from-basic-to-complete-campaigns" target="_blank"><img alt="Attendee Engagement Conference Engagement Participant Engagement with Eventinterface" src="https://eieventimages.s3.amazonaws.com/1479073927_5-steps-to-engagement-success.png" style="width: 848px; height: 3000px;" /></a></p> http://www.eventinterface.com/blog-article/5-Top-Tips-For-Successful-Participant-Engagement Tue, 15 Nov 2016 06:00:00 -0700 Meeting Professionals International Announces 2017 Boards http://www.eventinterface.com/blog-article/Meeting-Professionals-International-Announces-2017-Boards <p>MPI has announced the newly elected Board of Directors for the organization and the MPI Foundation Global Board of Trustees.&nbsp; Brian Stevens, CEO of ConferenceDirect will be the chair of the MPI Board of Directors. Jim Russell, Executive Vice President of Sales at Freeman is the incoming chair of the MPI Foundation Global Board of Trustees.</p> <p>The new volunteer board members will start their term on January 1, 2017.</p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>2017 MPI Board of Directors &ndash; Officers</strong></span></span></p> <ul> <li>Chair: Brian Stevens, CEO, ConferenceDirect, CA</li> <li>Chair-Elect: Amanda Armstrong, CMP, corporate travel and meetings manager, Enterprise Holdings Inc., St. Louis, MO</li> <li>Vice Chair of Finance: Gerrit Jessen, CMP, CMM, regional managing director Germany, Austria and Czech Republic, MCI Deutschland GmbH, Berlin, Germany</li> <li>Immediate Past Chair: Fiona Pelham, managing director, Sustainable Events Ltd and Positive Impact, Manchester, United Kingdom</li> </ul> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>2017 MPI Board of Directors &ndash; Members</strong></span></span></p> <ul> <li>Bonnie Carlson, CDME, president &amp; CEO, Bloomington Convention &amp; Visitors Bureau, Bloomington, MN</li> <li>Jason Carroll, CMP, Regional Account Executive, Visit Tampa Bay, Washington, DC</li> <li>Angie Duncan, CMP, CMM, US client account specialist, Touch Associates, Indianapolis, IN</li> <li>Annette Gregg, CMP, CMM, MBA, vice president &ndash; Corporate West, AlliedPRA, San Diego, CA</li> <li>Anne Hamilton, vice president, Global Travel, The Walt Disney Company, Lake Buena Vista, FL</li> <li>Michael Massari, chief sales officer, Caesars Entertainment, Las Vegas, NV</li> <li>Kevin Olsen, president, Founding Partner, Keyway, LLC, Aurora, IL</li> <li>Steve O&rsquo;Malley, division president, Maritz Travel, St. Louis, MO</li> <li>Ken Sanders, president, Freeman Audio Visual Solutions, Dallas, TX</li> <li>Courtney Stanley, marketing strategist, Courtney Stanley Consulting, Grand Haven, MI</li> <li>Helle Svaneborg, exhibition and conference director, Danish Pharmaceutical Information, Copenhagen, Denmark</li> <li>Marti Winer, MBA, chief of staff, Drew University, Madison, NJ</li> </ul> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>2017 MPI Foundation Global Board of Trustees &ndash; Officers</strong></span></span></p> <ul> <li>Chair: Jim Russell, executive vice president, Sales, Freeman, Dallas, TX</li> <li>Chair-Elect: Jordan Clark, vice president of sales, Caesars Entertainment, Las Vegas, NV</li> <li>Vice Chair of Development: Carole McKellar, MA, CMM, managing director, Northern Europe, HelmsBriscoe, Macclesfield, United Kingdom [EMEA Council Chair]</li> <li>Vice Chair of Finance &ndash; Gregg Hopkins, president, Gregg Hopkins and Associates, Orlando, FL</li> <li>Vice Chair of Programs &ndash; Chandra Allison, vice president sales, The Venetian and The Palazzo Hotels, Las Vegas, NV</li> <li>Immediate Past Chair: Stephen Revetria, senior vice president, Giants Enterprises, San Franciso, CA</li> </ul> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>2017 MPI Foundation Global Board of Trustees &ndash; Members</strong></span></span></p> <ul> <li>Carol Bullock, Senior Vice President, Global Sales, Wyndham Hotel Group, Parsippany, NJ</li> <li>Doreen Burse, vice president, global sales, corporate accounts, Marriott International, Chicago, IL</li> <li>D. Bradley Kent, chief sales and services officer, Dallas Convention and Visitors Bureau, Dallas, TX</li> <li>Kevin Kirby, vice president business development of North America, PicSolve, Orlando, FL</li> <li>Laurie Knapp, vice president &ndash; global sales, PSAV, Mokena, IIL</li> <li>Trevor Lui, director of operations and sustainability, The International Centre, Toronto, Canada (Canada Council Chair)</li> <li>Anthony Miller, chief marketing officer, Lanyon, Dallas, TX</li> <li>Rob Scypinski, senior vice president, Hotel Sales-The Americas, Hilton Worldwide, San Francisco, CA</li> <li>Junior Tauvaa, senior vice president, sales and services, Visit Anaheim, Anaheim, CA</li> <li>Alison Taylor, senior vice president, American Airlines, Dallas, TX</li> <li>Diana Voto, national sales director, Disney Destinations, Orlando, FL (US Council Chair)</li> <li>Angela Xavier, CSP, vice president, Americas Sales, InterContinental Hotel Group, Atlanta, GA</li> </ul> <p><em>Picture: Brian Stevens, CEO ConferenceDirect.</em></p> <p>Visit <a href="http://www.mpiweb.org/home" target="_blank">Meeting Professionals International</a></p> http://www.eventinterface.com/blog-article/Meeting-Professionals-International-Announces-2017-Boards Mon, 14 Nov 2016 06:00:00 -0700 TSA Halting PreCheck Expansion http://www.eventinterface.com/blog-article/TSA-Halting-PreCheck-Expansion <p>Cybersecurity concerns have resulted in the abandoning of the TSA PreCheck expansion program. According to Politico.com TSA officials have been working over the last year to partner with private companies to expand the PreCheck application network, but the increase in cybersecurity risks has forced the agency to call off its search.</p> <p>Read the article at <a href="http://www.travelpulse.com/news/impacting-travel/tsa-abandons-precheck-expansion-search-due-to-cybersecurity-concerns.html" target="_blank">TravelPulse</a>.</p> http://www.eventinterface.com/blog-article/TSA-Halting-PreCheck-Expansion Sat, 12 Nov 2016 06:00:00 -0700 Interviews With Planners - Jasmine Eldeen http://www.eventinterface.com/blog-article/Interviews-With-Planners--Jasmine-Eldeen <p>Experienced hospitality sales and marketing industry expert, Jasmine Eldeen, shares her advice on how Meeting and Conference Planners can overcome the challenges of a seller and supplier market.</p> <p><strong>What is the best advice you have ever received as a planner?</strong></p> <p>While I am not a planner, my clients who are planners have told me that they wished they had asked for help sooner. Using me as their sourcing specialist, I have saved them over 70 hours per meeting - which allowed them to focus on the actual meeting details.</p> <p><strong>What advice would you give to someone entering the business today?</strong></p> <p>Don&rsquo;t bother yourself with learning the hotel language, use a company like HelmsBriscoe to help with negotiating and contracting &ndash; it will save you lots of time.</p> <p><strong>What do you see as the most challenging aspect of being a Meeting and Conference planner, and how do you overcome that challenge?</strong></p> <p>Right now, it&rsquo;s becoming a sellers and suppliers market.&nbsp; Hotels and resorts can demand higher rates due to increased demand and limited supply in specific markets and seasons.&nbsp; This is a great time for planners to rely on the buying power of a company like HelmsBriscoe to help them stand out and be on top of the hotel list.&nbsp; You are no longer looked at as &ldquo;one&rdquo; individual meeting; you will be grouped with the thousands of meetings booked by HelmsBriscoe each year at these hotels.</p> <p><strong>How do you think our industry will evolve in the next five years?</strong></p> <p>The most recent merger between two large hotel brands could be a game changer for not only the Meeting and Conference Planner, but also their competitors.&nbsp; It is important to stay on top of your market knowledge to find the best partnerships for your conferences and events.</p> <p><strong>What makes you successful as a planner?</strong></p> <p>I don&rsquo;t consider myself a planner; I am the planner&rsquo;s &ldquo;hired gun&rdquo; - helping them navigate through the complexities of this industry.&nbsp; However, what makes me successful in what I do?&nbsp; I know that I&rsquo;m successful when my client at the end of the year tells me that I saved the company X dollars through negotiating and careful contracting.&nbsp; In addition, I gave them the gift of time. By helping them with the initial sourcing phase, they were able to spend more time on planning the event. I can&rsquo;t see myself doing anything else. I&rsquo;m an educator and trainer by nature.&nbsp; Knowledge is power, so I keep no market or industry knowledge a secret.&nbsp; I want my client planners to feel smarter when working with me.</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?</strong></p> <p>Everyone loves science &ndash; right?&nbsp; Have you heard of Molecular Gastronomy?&nbsp; Look it up &ndash; it&rsquo;s amazing!&nbsp; It&#39;s a way of cooking, which uses very avant-garde techniques, extreme low or high temperatures, novel chemical ingredients, and ways of making food that look and seem very new. If you can get a venue to create some featured canap&eacute;s, salads or dessert using this method, you will look like a genius&hellip;guaranteed!</p> <p>&ldquo;Signature&rdquo; drinks are out&hellip;crafting your own drink is in.&nbsp; How about having a craft bourbon table and allow the guest to create their own beverage?</p> <p><strong>What is the best industry book that has helped you as a planner?</strong></p> <p>&ldquo;StrenghtsFinder&rdquo; by Tom Rath.</p> <p>This book teaches you about teamwork. It&#39;s so important to know each person&#39;s strengths when working together to execute a flawless event.</p> <p><strong>About Jasmine Eldeen</strong></p> <p>Jasmine Eldeen joined HelmsBriscoe as Director, Global Accounts - based in Minneapolis, MN.&nbsp; You can call her a global hospitality Sales and Marketing industry veteran, but she would rather be known as your partner that will help you navigate the complex of sourcing hotels.</p> <p>She has tallied over 15 years working with leading brands in hospitality including, Hilton Hotels &amp; Resorts, Marriott International and Starwood Hotels &amp; Resorts, meaning she intimately understands the inner workings of the hotel, meeting and event industry.&nbsp; Don&rsquo;t burn your time trying to figure out hotel lingo, acronyms, and abbreviations.&nbsp; From sourcing to mitigation and everything in between, she is here to translate.</p> <p>She brings passion, energy and dedication to every single project.&nbsp; Her high level of commitment gives you the results and solutions you seek in a partner.&nbsp; She is committed to delivering efficient, exceptional and expert services, so her clients are 100% satisfied.</p> <p>When Jasmine is not helping you secure hotels for your meeting/conference, you can find her networking at a local or global hospitality industry event including: Meeting Professional International (MPI), Global Travel Association (GBTA), Meet Minneapolis, Bloomington Chamber of Commerce and Edina Chamber of Commerce.</p> <p><strong>CONNECT WITH JASMINE</strong><br /> <a href="mailto:jeldeen@helmsbriscoe.com?subject=Eventinterface%20Interview%20with%20Planners%20question">email</a><br /> phone: 952 334.9271<br /> <a href="https://twitter.com/JasLo1" target="_blank">Twitter</a><br /> <a href="https://www.eventinterface.com/market-detail/HelmsBriscoe" target="_blank">Learn more</a></p> <p><strong>Editor&rsquo;s note:</strong><br /> The opinions expressed in the &ldquo;Interviews by Planners&rdquo; series are views and ideas by the interviewed guests only and should be interpreted as such.</p> http://www.eventinterface.com/blog-article/Interviews-With-Planners--Jasmine-Eldeen Thu, 10 Nov 2016 06:00:00 -0700