Eventinterface https://eventinterface.com/blog en-US Tue, 02 Sep 2014 16:35:51 +0000 Mon, 01 Sep 2014 06:00:00 +0000 http://www.creativecommons.org/licenses/by/1.0 FeedWriter The Lack Of Conference Childcare, A Barrier For Some http://www.eventinterface.com/blog-article/The-Lack-Of-Conference-Childcare-A-Barrier-For-Some Attending conferences, networking and continued education are keystones of a successful career. When parents with young children are invited to speak at a conference, need to attend an event for work, or take a workshop to retain licensing, and no one is available for childcare, what should they do? Not attending the event would most likely be a bad career move.

In all of my years planning conferences I have rarely seen an effort made by the client to provide on-site childcare. If I was lucky, the resort offered a children’s club, or I was able to include some information on childcare providers vetted by the venue. It was still up to the parent to make all of the arrangements. Slowly employers and planners are becoming aware that not providing quality childcare can be a barrier for some to register.

Shermanda Anderson Ramsay became aware of this just recently. Many people in her circles complained about the lack of childcare at conferences and events. Some even lost their job because their employers were upset they did not attend due to childcare issues. With more than 15 years of licensed and certified childcare experience, Shermanda decided to start Florida-based MOMS Event Solution. The agency provides on-site childcare at conferences and events nationwide. “It is our goal to provide the parent with peace of mind as they attend the conference; and a healthy, loving and safe environment, full of adventure and fun for the children,” said Ramsay.

The service is a worthwhile investment for a conference. MOMS’ charges are based on the number of kids and total hours needed. Typically the fee starts at $200 for 4 hours of service and a dedicated room large enough to host the caretakers and the children.  “This small investment helps increase employee productivity, eliminates excuses not to attend, and gives professionals an opportunity to advance their continued education and success,” said Ramsay.

Want more information? Email MOMS Event Solution here or telephone 904 323-6622.

Photograps courtesy of MOMS Event Solution.

- Al Wynant

Mon, 01 Sep 2014 06:00:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/The-Lack-Of-Conference-Childcare-A-Barrier-For-Some
The Dirty Truths About Online Event Tools http://www.eventinterface.com/blog-article/The-Dirty-Truths-About-Online-Event-Tools We are in the business of providing online event management tools. During our research and working with clients we have discovered more than a few frustrated planners. Some of the frustration stems from unrealistic expectations set by the planner based on promises made by providers. Others perhaps from a lack of understanding related to the capabilities of the tools they implement. In this post we are looking at a few of these issues. We think it will help planners make educated decisions when looking at implementing online tools to manage meetings and events. 

The “implement our tool and see increased registrations” sales pitch.

We are not big fans of this sales pitch by registration software providers. It implies that by implementing an online registration tool planners will see an automatic increase in sign-ups. Perhaps when online registrations became a reality about 10 years ago a subtle increase could be detected in sign ups. Online registration provides attendees with a tool to sign up whenever they want; however, providing the tool isn’t likely to increase attendance. Marketing increases attendance. A good tool will allow for attendees to help in the marketing efforts of your events by sharing it with their social media circles and therefore the possibility of increased attendance.

Hooray, I never have to work again.

A robust event management system can help you manage better and allocate your time and resources more wisely.  However, you still need to plan and manage your event. A good system will let you more easily share event information, allow for attendees to manage their participation, and make certain administrative tasks simpler. Investing in Adobe InDesign isn’t going to magically provide you with great collateral for your organization. You still have to design it, using the tool that makes the process easier. Same counts for any event software.

A lot of the customer service work planners are involved in relates to managing attendees. At times more than 35% of overall planning time is spend on dealing with attendees pre- and post-event. Some online tools, such as Eventinterface allow for attendees to manage their participation from reprinting receipts and tickets, changing event preferences, digital access to event data and more. By providing these tools, planners can indeed save on planning time.  

I think it is easy to use and safe. Is it?

It is important as a planner that you know your audience. Yes, 80% of the online population has shopped online. In the United States alone there will be almost 200 million online shoppers in 2014, and that numbers continues to grow.  We have noticed however that some audiences have been unnerved by the recent data breaches at large retail outlets and websites.

Also true is that not all audiences want to register online. Some may still want to send in an RSVP card or speak with someone to secure a registration or reservation. High-end donors may not want to secure a $25,000 table via an online reservation system. And don’t you want that personal relationship with them anyway? When implementing an online registration system you need to allow for called-in, faxed -yes some people still use faxes- and mailed registrations.  Make sure your registration system has a box office-type feature where you can process registrations received from other than online in order to have a cohesive attendee database.

Insure your online registration system is secure! Make sure your audience understands it is secure, and what you plan on doing with their registration data. Make sure that the software you use does not store credit card information and that any attendee data stored in the “cloud” is secure.

“We are the most cost-effective solution” pitch.

It can be overwhelming for planners to look at the various options available to manage the registration and event process. As planners we look at what our specific event and organizational needs are. Based on those we can identify a handful of prospect tools. Then look at pricing. Are the providers charging a transaction fee and percentage per order, or a flat monthly subscription rate? Are the rates straightforward or are you nickeled and dimed? Some organizations prefer an easy to budget for monthly subscription fee that never changes, others prefer to pay transaction fees based on monthly transactions. It’s important to look at the overall cost to the event.

Just last week we had an opportunity to listen to a pitch of a company who tried to convince that their online solution was more cost-effective than two others. In truth, the solution cost the same as one it was compared to, and twice as much as the other company the sales person compared it to.

In research we’ve seen organizations spend $10 per transaction for an event at a total cost of $18,000 for the event one year, and $4,000 the next year on a subscription-based model for the same event with software offering more features to the organization. Will you be locked in a multi event or multiyear contract? Is it really more cost-effective investing the equivalent of a person’s salary in your event software and be locked in a contract?

Top tips!

- Use tools with social media integration. Enlist your attendees to promote to their circles via social media.

- Allow attendees to manage their participation and access to data and save on planning time.

- Implement a solution with a pricing and support model that works for you, your organization and attendees.

- Understand the opportunities and challenges of the system you want to implement.


Want to learn how Eventinterface can help you manage your events and conferences? Visit us and sign up for free demo

Fri, 29 Aug 2014 07:00:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/The-Dirty-Truths-About-Online-Event-Tools
Hiring A Video Production Company For Your Event. http://www.eventinterface.com/blog-article/Hiring-A-Video-Production-Company-For-Your-Event You need a video to promote your conference, film your keynote speaker. Maybe you want a highlights reel of your event. There are many options, pricing seems all over the map. Hiring a video production company may seem daunting. Where do you start? What questions should you ask? What information do you need to bring to the table when meeting with a production house?

We sat down with Shane Sandler, Founder and CEO of INCOMING! Productions, LLC, who shared his top tips for someone to consider when hiring a video production company.

TIP 1: Be clear on purpose and type of video. 

What type of video do you want? What is the purpose of your video?

Be clear on what you are looking for. Do you need a one-minute explainer video or teaser? Do you want to film your speakers and share these presentations after the event? How will the media be used afterwards? When will you need the finished product?

TIP 2: Articulate your vision with examples.

It is always helpful to a production company if you can share some examples of videos that represent the concept or feel of the video you want. Visual representations will put clarity around the creative process. It will also help the production company understand what the desired production values are, and how involved the production may need to become. Planners may present great inspiration videos, however after speaking with the production house realize the cost of creating the type of video based on the example may not be in the budget. The production house can recommend alternatives.

TIP 3: Defining your budget.

It is critical to understand how much you are willing to spend on a video. You do get what you pay for. It is helpful for the production house to understand the number you want to stay within. This will help them build a realistic proposal, or you may realize that the anticipated video may not fit in the desired budget.

During negotiation find out how you will be billed. Is it on a project basis, most commonly used by larger production houses? Is it hourly for filming, and per minute for editing, or per second for animation? What is, and what is not included in the proposal or estimate? Get a good understanding of the implications of change orders, additional edit costs and reshoots.

TIP 4: What’s your style?

Understand your production company’s style. Does it align with the style you are looking for? Independent production companies are mostly small shops driven by the creative vision of a small team. Most small production companies have their own distinct style. Finding out is easy. Many showcase previous work on their websites and you will see a style emerge when browsing their portfolio. Does their style meet your brand guidelines?

TIP 5: Understanding the editing process.

When editing is required it is standard to receive a rough draft of the video to review overall style and concept before going into final edit. Most companies will provide you with the rough draft, a cleaned up version and the final version as part of the quoted price. Planners must have a good understanding what is included and the implications of additional edits on budget and delivery date of the finished video.

Shane Sandler started INCOMING! Productions, LLC in 2011. He holds a Master Degree in Management from Arizona State University. Shane’s favorite shoots have been behind the scenes at concerts, and skydiving events. You can reach Shane at 602-432-3781. His website is INCOMINGproductions.com


Wed, 27 Aug 2014 06:00:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/Hiring-A-Video-Production-Company-For-Your-Event
Top Venue Site Visit Tips For Meeting Planners – Part 2 Wi-Fi http://www.eventinterface.com/blog-article/Top-Venue-Site-Visit-Tips-For-Meeting-Planners--Part-2-WiFi The use of smart phones and tablets at conferences has exploded. Thousands of devices gobbling up every bit of bandwidth possible, slowing down traffic to a crawl.

Attendees become frustrated and exhibitor demos become useless. Your event mobile app doesn’t work. The social media campaign you had hoped to integrate is a bust, and attendees leave because it hinders their productivity.

As addressed in Part 1 of this post, a thorough venue site visit is key to the success of your conference. We addressed accessibility, power and rigging then. In this post we are concentrating on Wi-Fi.

So, how do you prevent Wi-Fi gridlock? Simple, you develop a detailed needs assessment, discover resources and implement a plan.


Take a in-depth look at your event and venue. Where will you need Internet access? The registration desk? Keynote session? Exhibit hall? Breakout rooms?

How does the venue deliver service to these areas? Is it Wi-Fi or Ethernet drops?  Are there separate networks? What is the overall capacity? More on all this in step 3.

Will you require a separate network for event staff and attendees? Exhibitors and attendees?


Determine who will need access in each area. Is it the staff, speakers and exhibitors only? Attendees en masse?

Do you know your attendees? Do they bring smart phones, tablets and laptops?

Are you sharing your program and materials digitally? If so, a larger number of attendees will access this information on their devices. 

Are you live streaming your event?

Is your event App network dependent or is it a native App that does not require Internet access?

Are there peak times? Certain rooms may require more bandwidth than others? Will presenters be streaming video? Will you use Skype or other online communication tool?

How will you support access? Will you staff a helpdesk for attendees with access challenges?

Is there onsite technical support or can you call someone if you need help? Will you need the helpdesk staffed by a network engineer?


Can the venue provide you with a coverage map? How many access points are there? What is the capacity of the network switches?

How many users can access each access point and at what speed?

What is the quality of the Wi-Fi signal in each room?

Are there separate networks available?

Are there redundancies in place in case the network goes down?


For events during which Internet access plays an integral part we recommend that you bring in an outside professional to evaluate the capabilities of the venue.  It is an investment worth making. Your event’s reputation may be at stake. 

Our next venue site visit tips post will address safety, security and staffing. 


Tue, 26 Aug 2014 06:00:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/Top-Venue-Site-Visit-Tips-For-Meeting-Planners--Part-2-WiFi
Large, Flexible With Spectacular Manhattan Views http://www.eventinterface.com/blog-article/Large-Flexible-With-Spectacular-Manhattan-Views Opened in 2012, the Duggal Greenhouse holds 3,000 people for receptions and other events that require a large, flexible space. Located in the Brooklyn Navy Yard, guests arrive by ground transportation or yacht and dock steps from the venue and it’s private waterfront patio. The Greenhouse is a laboratory in new technology, utilizing solar energy, organic air purification and eco friendly building practices. The venue is well suited for events that require a flexible space, and has become a favorite for fashion shows, product launches and live events.

Duggal Greenhouse on Eventinterface

Duggal Greenhouse on Eventinterface


- Venue size: 35,000 square feet

- Ground floor: 29,190 square feet

- Mezzanine level: 4,750 square feet

- Venue height: 70’ floor to ceiling / 54  floor to truss

- Capacity: 100 – 3,000

- Outside cater permitted

- Yacht service from Manhattan

- Waterfront patio and bar

- Security with gated entrance

- 1200 Amps available at 208/408 Volts

- Ground floor slab supports 400 lbs. per square feet

- Air conditioning and heating available

Duggal Greenhouse on Eventinterface

More information here

Photographs courtesy of the venue. 

Mon, 25 Aug 2014 06:00:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/Large-Flexible-With-Spectacular-Manhattan-Views
What Influences Planners In Selecting a Site http://www.eventinterface.com/blog-article/What-Influences-Planners-In-Selecting-a-Site Chris Crenshaw.Photo by: Kerry Woo. Eventinterface

Hoteliers often hype recreation, shopping and nightlife to attract meeting planners to their destination. Chris Crenshaw, VP of strategic development at STR shared the real reasons planners use to evaluate the sites for their meetings. It appears the features most hyped seem to be on the bottom of the planner’s wish list.

Chris shared these and other insights during a presentation titled “The voice of the meeting planner” during the 6th annual Hotel Data Conference, hosted by STR and Hotel News Now.

Read the original story by Patrick Mayock, Editor-in-Chief of Hotel News Now here.

Photo by Kerry Woo.

Fri, 22 Aug 2014 06:00:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/What-Influences-Planners-In-Selecting-a-Site
Put On A Winning Show: Secrets To Making Great Presentations http://www.eventinterface.com/blog-article/Put-On-A-Winning-Show-Secrets-To-Making-Great-Presentations Having planned and attended many conferences I have seen my fair share of presentations. A handful was amazing, and most were forgettable. Speakers spend days, even weeks crafting their performance. Yes, I call it a performance because they should be putting on a well-rehearsed show. A show that engages, conveys their message, and educates the audience. With today’s technologies and resources there is no longer an excuse to put on a bad show. In this post I’m sharing a handful of behaviors, tricks and tools to make your presentations great!


The biggest blunder I have ever made was not knowing my audience. I was asked to speak for a group of event planners. The presentation was to leave attendees with tangible takeaways. Based on the group’s name I had assumed a certain level of expertise. Was I wrong! After five minutes and a roomful of glazed-over faces I realized I was in deep trouble.  Had it not been for the food in front of them, half of the audience would have left. Through some questions I learned that the attendees were brand new to the field of planning, and had little or no experience. My talk was definitely not tailored to their level. Luckily I was able to turn around the presentation with a joke and started from scratch without using the prepared PowerPoint. This was perhaps a rookie mistake, but a valuable lesson learned.

Now I ask about the goal of the meeting and presentation, the audience’s experience level and backgrounds, even their comfort with technology. This helps me tailor the talk and presentation tools.  


PowerPoint and Keynote are perhaps the most ubiquitous presentation tools used.  At heart, these are decent tools to present a message on a screen in slideshow format. Little though has changed over the years, and I have stepped away from using these types of tools when possible.

Looking for alternatives to create more engaging presentations I came across Prezi and GoAnimate. Prezi is about as far away from PowerPoint and Keynote as you can possibly get. It is an online tool that is more based on the mind map concept and provides a much more fluid presentation. GoAnimate is a tool that allows you to present using animated video. Rather than going from slide to slide, GoAnimate lets you present using a professional looking video created from scratch in just minutes. 

Both tools have a free model.

Ask yourself too; do you need a PowerPoint? Can you engage the audience by drawing on a white board or tablet? Yes, at times slides may be a necessary tool to convey a message, but can you do without? Do you want people to focus on your talk or read slides?  


Nothing is more boring than hearing a speaker drone on about a subject without passion. It is even worse when a presentation is a thinly veiled sales pitch. Attendees want to learn, ask questions, and engage with speakers. If you know whom you are speaking to and what they want to learn, and you are passionate and knowledgeable about the subject you are halfway there. 

My favorite thing to do is ask attendees what they want to learn at the start of the presentation, and write it on a board or notepad. It is rare when I am not able to work in examples that address their specific questions. At the end of the session I repeat the questions and provide a brief recap of the answers. I believe audiences want to learn how they can apply what they have learned to real situations. A few real life examples help bring the show to the next level. You are providing tangible takeaways.  


Again, know your audience. If you’re presenting to a room full of bankers in suits it is perhaps best to dress similarly.  Presenting to a room full of developers who come to work in shorts and flip-flops requires a different dress code. Your apparel conveys an important message to your audience. Are you one of them, can they trust your expertise? I can’t imagine a room of bankers taking someone in shorts and t-shirt seriously.


Don’t rely on the planner to get it all right. Check the room prior to speaking; test the equipment, sound and stage. Familiarize yourself with your surroundings and the tools. Make friends with your Audio Visual person. And last but not least make sure your computer is plugged in, or that you have ample battery power to make it through the presentation.

Unless you need it for the presentation, turn off your Skype, instant messaging, mail pop-ups and other items that may distract you and the audience. The only program that should be running on your computer is your presentation software!   

Be gracious to your host and thank them for inviting you to speak.  


Only speak to facts! Don’t incorporate rumors and uncorroborated findings. If you are using other people’s quotes or findings, don’t pass them off as your own. Give credit when credit is due!


How many times have you attended a luncheon presentation that was to end at 1:30 p.m. and you realize the speaker is only about halfway through the show? You stop focusing on the presentation. Good speakers stay within the allotted time and leave time for questions.

Many times you will hear from attendees after a presentation. Some will reach out for advice; others may want to hire you. Respond to all of them! Your response may change their career; offer a solution to an issue. I love it when someone takes the time to write a personal note. Some offer feedback, some ask questions; others just share their stories. Its incredibly flattering when someone takes the time to write you a personal note, and one must repay that courtesy.


Keep the following things in mind to have a great show:

- Know your audience;
- Use technology wisely;
- Be passionate and engaging;
- Dress the part;
- Don’t forget to check the equipment;
- Use facts and give credit;
- End graciously;

Stick to these facts and you’ll have a great show! Break a leg.

Thu, 21 Aug 2014 07:00:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/Put-On-A-Winning-Show-Secrets-To-Making-Great-Presentations
5 Things You Didn’t Know About Meeting And Event Planners http://www.eventinterface.com/blog-article/5-Things-You-Didnt-Know-About-Meeting-And-Event-Planners Fun facts about Meeting and Event Planners, our jobs, a favorite hideaway and how many projects we really plan.

1) There were 94,200 of us in 2012, and 33% of job growth projected by 2022 as reported by the Bureau of Labor Statistics Job Outlook.

2) We spend $263,000,000,000 (yep, that is Billion) on our projects annually.

3) We plan 1.8 million conferences a year in the United States.  That’s 150,000 per month or 4,931 per day. Amazing, right?

4) Our favorite place at a venue is the walk-in fridge. It is the perfect place to hide away, throw a fit, and no one can hear you scream. Oh, and you cool off also.  

5) Did you know our job is ranked number 5 in 2014 as the most stressful job in the country? It rates a stress score of 49.93, hence the need for a visit to the walk-in fridge.


Tue, 19 Aug 2014 06:00:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/5-Things-You-Didnt-Know-About-Meeting-And-Event-Planners
MPI Summer Outlook Highlights Increased Use Of Technology http://www.eventinterface.com/blog-article/MPI-Summer-Outlook-Highlights-Increased-Use-Of-Technology MPI Meetings Outlook Summer 2014 - EventinterfaceMeeting Professionals International (MPI) released the Summer Edition of its quarterly Meetings Outlook special report. This edition reveals interesting trends around growth, a continued rise in popularity of virtual and hybrid meetings, and a trend to implement technology to do more with less.

The report finds that virtual meeting attendance is anticipated to grow in the next year by 3.9 percent, almost twice the rate of live attendance, at 2 percent. 52 percent of U.S. respondents and 59 percent of European respondents have a favorable budget outlook, expecting, on average, an increase of 2.1 percent. In an effort to do more with less, 22 percent of respondents are condensing meetings into less time, 13 percent are increasing the use of technology and another 13 percent are holding more local or regional meetings to reduce travel expenses.

View the full report here


About Meetings Outlook:

Meetings Outlook presents future industry trends and predictions from MPI members, including meeting professionals on MPI’s Business Research Panel. Every quarter, research firm Association Insights surveys the panel, asking a short series of quantitative questions related to the economy and a qualitative question regarding the individual’s professional outlook. The survey provides a quarterly tracking of current business conditions and future outlooks. Meetings Outlook is developed in partnership with the Dallas Convention & Visitors Bureau, and is supported in partnership with the IMEX Group. 

Mon, 18 Aug 2014 06:00:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/MPI-Summer-Outlook-Highlights-Increased-Use-Of-Technology
Top Site Selection Tips http://www.eventinterface.com/blog-article/Top-Site-Selection-Tips Selecting a venue or location for your event can be a challenging undertaking. As the industry has recovered from the latest economic downturn, venues are becoming more selective as to whom they work with. It is becoming a sellers market, and that makes the work of planners harder. Here are a few tips that will make the selection process easier.

Eventinterface Top Tips Site Selection

1. Know as many of the details of your event as possible before sending a request for proposal to venues or sites. Determine pre-RFP what the best fit would be for your event and attendees. Explore location, time of year, easy of getting in and out of the destination, and availability of venues and hotel rooms. Doing so will eliminate many options, and you can focus on a handful of prospect sites that will meet your group’s needs.

2. Understand your audience. Negotiate with your attendee in mind. What is important to your attendees? If culture is key, then perhaps a venue in a walkable metropolitan area with many accessible theatres and museums fits them best. Put yourself into the shoes of your attendee and select your site or venue with them in mind, and will also attract them to your event.

3. Negotiate fairly. It has become a sellers market and venues are less likely to consider working with planners who pose unrealistic expectations. 

4. Never sign a contract without fully understanding the implications. Read and understand the small print.

Download our free e-book “Successful Strategies for Hotel and Venue Negotiations.”

Fri, 15 Aug 2014 06:00:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/Top-Site-Selection-Tips
Four Seasons Orlando Now Open http://www.eventinterface.com/blog-article/Four-Seasons-Orlando-Now-Open The Four Seasons Orlando opened on August 4, 2014. Within the gates of Walt Disney World Resort, the hotel offers a distraction-free 37,750 square foot conference center, with its own dedicated drop-off area. The space is complemented by two outdoor spaces of 5,000 to 7,000 square feet, offering the perfect location for starlit gatherings.

Four Seasons Orlando Opens - Eventinterface

Reflecting the Spanish Revival architecture of Florida’s golden age, lakeside Four Seasons Resort Orlando at Walt Disney World Resort offers 443 spacious guest rooms, including 68 suites. The resort combines signature Four Seasons service, exceptional amenities and one-of-a-kind experiences in a truly incredible resort setting. Guests can choose from 443 modern, airy rooms, including 68 suites, with configuration options tailored for couples and individuals, and families and friends travelling together. Available too is a nine bedroom –yes, you read that right – Royal Suite on the 16th floor. The Presidential Suite on the same floor can expand to include four bedrooms. For a truly extravagant experience you can book the entire 16th floor exclusively. 

Four Seasons Orlando Opens - Eventinterface

The Resort’s rooms are the largest in Orlando, and each has a wide, furnished terrace to enjoy the Florida sunshine and views across 26.5 acres of lushly landscaped grounds, including gardens, lake and golf course.  Many rooms also offer unobstructed views of the nightly fireworks at Magic Kingdom Park.

Four Seasons Orlando Opens - Eventinterface

Glorious Food

Four Seasons Resort Orlando includes Ravello, a modern Italian restaurant and vibrant bar on the hotel’s main floor and garden level. Italian-born and trained Executive Chef Fabrizio Schenardi has taken full advantage of Ravello’s pizza oven and Florida’s bounty of produce and fresh seafood to craft seasonally changing menus and bespoke events in two private dining rooms. There’s also a show kitchen for private cooking demonstrations and special events.

The resort also offers Lickety-Split, a gourmet coffee shop offering grab-and-go options for guests ready to head into the Parks.  Lickety-Split also offers sweet and savory bombolinis, and daily flavors of house made gelato.

Crowning the culinary choices at Four Seasons Resort Orlando will be Capa, a contemporary Spanish steakhouse set to open in September 2014. The 17th floor restaurant and outdoor dining terrace will afford premier views of the nightly Magic Kingdom Park fireworks as a backdrop for exquisite meals in a romantic setting.

For Meetings and Groups

With 37,750 square feet of event space – much of it naturally lit – and the expert planning and attention to detail of Four Seasons event specialists, putting an event together is a snap. The 14,000 square foot Grand Ballroom offers natural light and two outdoor terraces. There is also the elegant Palm Ballroom, and an array of smaller spaces and outdoor lawns that can accommodate up to 1,000 guests. 

More information about Four Seasons Orlando here.

Photographs courtesy of Four Seasons Orlando.


Tue, 12 Aug 2014 07:00:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/Four-Seasons-Orlando-Now-Open
Eventinterface Welcomes Debi Caron and Susan Ratliff to Board http://www.eventinterface.com/blog-article/Eventinterface-Welcomes-Debi-Caron-and-Susan-Ratliff-to-Board Debi Caron, Partner and Director of Marketing and Business Development with Trans-West Network Solutions and Susan Ratliff, award-winning business owner, entrepreneur and author known as The Exhibit Expert join the Eventinterface Professional Advisory Board.

Debi Caron, Eventinterace new board memberDebi Caron, born and raised in Cleveland, relocated to Phoenix some 40 years ago. She joined Trans-West Network Solutions in 1983 in sales, expanding the company’s market share in Arizona and then to the national level. Today, as a Partner and Director of Marketing & Business Development, she is responsible for establishing brand recognition and increasing awareness for the company’s portfolio of products and services. Debi also creates awareness through such events as the “Everything-You-Need-to Know Lunch & Learn Series,” and promotes the company at conferences, trade shows, technology summits and committee memberships. Before joining Trans-West, Debi enjoyed a successful sales career with a nationally known medical supply company. She is a member of Junior Achievement of Arizona, chairs the AzAlfa Industry Partner Committee and has been both Chair to the Ambassador Committee and Chair for the Woman in the Workforce Committee with The Arizona Technology Council.

Susan Ratliff, Eventinterface new board memberSusan Ratliff, is an award-winning business owner, entrepreneur and author with thirty five years of experience in sales and marketing. Known in industry circles as The Exhibit Expert, Susan earned that title in the tradeshow trenches. From both sides of the exhibit aisle she learned what it takes to turn a booth into a powerful profit center. Susan knows what attendees want, how exhibitors think and what they both need to be successful. Her audiences leave her sessions with a renewed enthusiasm for tradeshow marketing, keys to a competitive advantage and the knowledge to work the show like a pro. In 1994 she launched a portable trade show display company. Over the next 16 years her successful exhibit house amassed numerous awards for business excellence and innovation as she positioned herself as an expert in her field.

During those years of business growth this busy entrepreneur wrote five books and built a lucrative speaking, consulting and event production company, Susan Ratliff Presents Inc. In 2005 she created the Women Entrepreneurs’ Small Business Boot Camp, an annual educational conference in Arizona that is on track to expand nationally. In 2010 Ratliff sold the display company but continues to provide, training, consulting and resources for tradeshow marketing to business owners and exhibitors across the country.

In 2014 Susan created, financed and produced the first Arizona Sports Fan Expo featuring interactive booths from all six of the State’s professional sports teams inside a sports-related shopping exposition. The successful event was enjoyed by thousands of sports fans of all ages and will become an annual destination.

Susan is an entrepreneur in the true sense of the word. A street savvy business owner, whose companies were self-funded, built from scratch and award-winning. Susan is a strong leader in the community and takes great pleasure in sharing her years of experience, business mistakes, success strategies and leadership tips with others. 

Debie and Susan join Kiran "Raj" RajBhandary - President at V12 Studios, Jeanne Leckie - The Leckie Group, Jeremy Babendure, Ph.D. - Executive Director at the AZ SciTech Festival, Terry Mullane - Principal at The Business Plumber and Scott and Kyle McIntosh, Co-Founders at MAC6.

Mon, 11 Aug 2014 06:52:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/Eventinterface-Welcomes-Debi-Caron-and-Susan-Ratliff-to-Board
Join Our Team – We Are Hiring http://www.eventinterface.com/blog-article/Join-Our-Team--We-Are-Hiring Want to be part of a high performing team? Are you ready to work hard and reap the benefits for doing so? Do you think you are perfect for our team? If so, we invite you to apply.

We are hiring a Brand Representative. You will exemplify the Eventinterface brand while assisting meeting and event planners, and attendees in the use of Eventinterface; to assist with customer research; data entry; appointment setting, demo scheduling and confirmation; meeting preparation; general administrative tasks all while adhering to core values of the company which are service, integrity, communication, innovation and success.



Eventinterface is a startup company offering technology solutions to meeting and event planners that helps manage conferences and engage attendees. Our technology platform is used by Associations, Corporate Meeting Planners, Nonprofits and Institutions to manage conferences, seminars, incentive events, tradeshows, festivals and fundraising events.

Eventinterface is unique in the industry; we offer a subscription-based model much like Salesforce vs. a per transaction fee model traditionally used in our industry. 

Eventinterface has been used for events as small as 25 participants to 32,000 attendees. Some companies and organizations using Eventinterface are: Arizona Commerce Authority, Make-A-Wish International, Software Solutions, Native American and Indigenous Studies Association and Up with People. Our office is based in Tempe, AZ.


The role of the Brand Representative will be to exemplify the Eventinterface brand while assisting meeting and event planners, and attendees in the use of Eventinterface; to assist with customer research; data entry; appointment setting, demo scheduling and confirmation; meeting preparation; general administrative tasks all while adhering to core values of the company which are service, integrity, communication, innovation and success.


How you will be successful in the position:

- Perform task in a timely and precise manner;
- Master the use of Eventinterface and company CRM software;
- Respond to planner and attendee inquiries and resolve requests with provided resources in
  a timely manner.


- Experience in a fast-paced, high growth startup environment is a plus;
- Strong written and verbal communication skills;
- Strong attention to detail with solid organizational skills;
- Self-motivated;
- Experience using CRM software;


Compensation is comprised of salary, benefits and profit sharing.


- Flexible work schedule;
- Access to onsite gym, yoga room, showers and personal trainer;
- Lunch and learn events;
- Equity stake in company based on performance;


Send your resume and cover letter in PDF format to HR@Eventinterface.com. Tell us why you are perfect for our team. Address the above success factors and how you will be successful in the position.

Fri, 08 Aug 2014 06:00:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/Join-Our-Team--We-Are-Hiring
Top 5 Reasons Why People Attend Conferences http://www.eventinterface.com/blog-article/Top-5-Reasons-Why-People-Attend-Conferences Wondering why people register for your conference? Knowing these top reasons will help your meetings stand out and attract attendees by creating value for all stakeholders.

Most attendees come to your conference to learn about a topic. It is in the planner’s best interest to present a program worth attending. As part of the speaker selection process planners should make sure speakers present new information, not the same rehashed findings.

Attendees want to network. Planners need to provide ample time and space for individuals to engage with each other during the meeting. Technologies such as Eventinterface allow for planners to offer networking opportunities pre-, during and post-event. Planners should offer time and space for attendees to network

Conferences should be inspirational. They should inspire attendees to implement what they have learned. Attendees should return home invigorated and motivated. Planners should find new ways to excite and engage attendees at the event.

Many attendees come to a conference to build a network and solicit new business. Planners should offer opportunities and technology to facilitate connections during the conference. Shameless plug, Eventinterface allows this.

At times location is perhaps your biggest draw. It can be hard to say “no” to a conference hosted in a fabulous destination. Don’t underestimate the value of a destination. Planners should promote the destination and attractions in the area. 

What is important to you? Share with us on Twitter or Facebook.

Thu, 07 Aug 2014 07:00:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/Top-5-Reasons-Why-People-Attend-Conferences
LAST DAY TO REGISTER: Developing Successful Registration Fee Strategies Lunch and Learn http://www.eventinterface.com/blog-article/LAST-DAY-TO-REGISTER-Developing-Successful-Registration-Fee-Strategies-Lunch-and-Learn Join us on Thursday, August 7th in Tempe, AZ for a complimentary Lunch & Learn Event and learn to develop successful registration strategies for your events and meetings.

Setting registration prices can be a contentious process. It’s a procedure not necessarily enjoyed by planners or committees. It can become an emotional rollercoaster and it usually lacks a strategy. Developing registration prices has to do as much with meeting budgets as offering opportunities for a large number of people to attend. At Eventinterface we’ve seen a wide-ranging variety of strategies and pricing models. We don’t think we can say that one is better than the other, but we’ve gaged insight into what makes some groups more successful than others.

During this Lunch & Learn event we will share successful strategies and tools to insure your events and meetings attract attendees and generate the revenue you need.

For more information, location and to register, click on the "Sign up today" link below. 


Anyone planning meetings, conferences and events is invited. Space is limited, so register early.



11:30 a.m. to noon: Registration and networking

Noon to 1:00 p.m.: Lunch and Program

1:00 p.m. to 1:30 p.m.: Networking


Direct link to sign up page: www.eventinterface.com/lunchandlearnaugust2014


Wed, 06 Aug 2014 06:00:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/LAST-DAY-TO-REGISTER-Developing-Successful-Registration-Fee-Strategies-Lunch-and-Learn
Engagement = Event Revenue http://www.eventinterface.com/blog-article/Engagement--Event-Revenue Engagement has become such a ubiquitous word in the event and meeting industry, but what does it really mean?

We asked planners what they understood engagement to be, and we received many different descriptions. For some it meant providing the attendees with tools to give feedback. To others it was connecting their attendees through mobile applications. There were live Tweets and Instagram posts, and everything in between. Engagement seems to mean a lot of different things in our planning world. Reviewing the feedback, we understood that planners simply want opportunities to connect attendees with the event, their brand and each other. Seems simple, right?

Next we asked how planners could control or manage engagement, the brand and the attendee experience through the engagement process. For some it seemed that developing custom event apps was the path, allowing for strict control of the experience. Take a peek at a previous blog post addressing event apps here. Many respondents favored the use of Twitter and Instagram for interactions pre-, during and post-event. Live Tweeting a #.... during the event has grown in popularity and is cost-effective.

In the conversations we learned however that these engagement tools didn’t result in greater attendee numbers or increase in revenue. It did however create awareness within their community.  

We then took a deeper dive into Eventinterface and explored how planners used the engagement tools that are part of the software solution to enhance their events. The Eventinterface engagement tools encourage attendee communication, data sharing, networking and connecting pre-, during and post-event.  We noticed that planners who promoted the functionalities of Eventinterface saw a greater increase in overall attendee engagement, and by sharing conference data post event for a fee, increased their event revenue by up to 30%.

With the right tools, engagement can lead to increased participation and more revenue for an event at no additional cost.

Eventinterface Online Registration and Attendee Engagement

Using Eventinterface as an example, this group implemented a post-conference strategy to share conference presentations and access to the protected online event community for a fee, and raised an additional $9,000 in revenue.

The group’s overall stakeholder engagement went from 23% of total membership to 59% of membership. Revenue went up by 30% and participation by 150%.

Although engagement may mean many different things to meeting planners, to us it means providing the tools to connect attendees with each other, data and resources, pre-, during and post-event. Doing so will increase participation, revenue and stakeholder engagement.

Use Eventinterface for as little as $99 per month. More information about Eventinterface here

Mon, 04 Aug 2014 20:00:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/Engagement--Event-Revenue
Eventinterface Welcomes Terry Mullane To Its Professional Advisory Board. http://www.eventinterface.com/blog-article/Eventinterface-Welcomes-Terry-Mullane-To-Its-Professional-Advisory-Board Eventinterface is thrilled to welcome Terry Mullane to our professional Advisory Board.

Terry has over 27 years of corporate experience with senior roles in Operations, Finance and Systems with Lucent Technologies, Sony Corporation, and other firms. He has lead merger integration work for over 50 companies, managed global shared services, corporate consolidation and deployed multiple ERP systems on a Global basis.

He launched his consulting company in 2007 fixing statutory reporting globally for Bloomberg, migrated Latin America into shared service and deployed the Oracle ERP systems for Pfizer, and developed the strategy for Bank of America’s General Ledger conversion. Additionally, he has mentored early stage start-ups, supported technology solutions for manufacturing, Internet distribution and banking firms across the United States before he settled in Arizona.  

He has supported entrepreneurship at SeedSpot, for which he received a Mentor of the Year Award in 2013, Center for Entrepreneurial Innovation, ASU Furnace and Edison Programs through mentorship and lectures.

Additionally his focus has been on gaining greater support and leadership though networking and aligning experienced executives with start-ups. He teaches finance and accounting at Grand Canyon University. Terry has an Economic degree from Bethany College, MBA from Pace University and holds active licenses as a CPA and CMA, CFM and CGMA certifications in accounting disciplines. He graduated from Babson College Entrepreneurship Executive Management programs.

Terry joins Scott McIntosh and Kyle McIntosh – MAC6, Kiran “Raj” RajBhandary – V12 Studios, Jeremy Babendure, Ph.D. – AZ SciTech Festival and Arizona Commerce Authority, Michael Schifano – Intel Corporation, and Jeanne Leckie on the Eventinterface Professional Advisory Board.  


Fri, 01 Aug 2014 06:00:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/Eventinterface-Welcomes-Terry-Mullane-To-Its-Professional-Advisory-Board
Size Matters http://www.eventinterface.com/blog-article/Size-Matters Working out how much space is needed for an event isn’t quite as challenging as you think it is. In this article we are sharing helpful tools that will make figuring out how much space is needed a breeze. Our tips will aid in preparing a venue RFP, and help you in figuring out if the venue you want to use can actually host your function.

A variety of seating configurations are commonplace at events.

Traditionally, guests are seated at round tables of 60” or 72”, with 8 to 10 seats per table. Some planners will squeeze up to 12 seats at some tables. Non-traditional configurations such as long and serpentine tables take perhaps a bit more planning and space. A half moon set-up of 6 to 7 seats on mostly one side of a 60” table facing the stage is regularly used at conference events. 

Space needs:
A 60” banquet round with 8 chairs requires no less than 100 square feet of space.
A 72” banquet round with 10 chairs requires approximately 150 square feet of space.

Rows of chairs are lined up facing a stage or podium. Depending on the length of the row and number of rows, isles may cross through the seating area.

Space needs:
Using traditional banquet chairs, about 9 square feet per attendee/chair is required. 

In this set up, attendees are seated at long tables of 18” or 30” wide. Seats are placed at one side of the table facing a stage or podium.

Space needs:
Seating attendees at 18” wide tables requires about 15 square feet per attendee. 30” wide tables require between 17 to 18 square feet per attendee.

Chevron seating, which places the tables at an angle, requires about 20 square feet per attendee.

This type of event requires attendees to stand and mingle. Some high tables may be spread throughout the room. Traditionally no seating is provided.

Space needs:
Planners will need to account for approximately 9.5 square feet per attendee.

Average tradeshow booths are 8’ x 10’ to 10’ x 10’.  Planners should account 200 square feet per booth.

A hollow square set-up is best suited for smaller events. It entails a large rectangular table set-up with chairs on the outside, guests all facing each other. Planners need to account for about 40 square feet per attendee. 

Eventinterface Event Room Setup Diagram


The information in this post is meant to be a guideline.  The maximum number of guests that could be accommodated in a space is dependent on the shape of the room, support columns, local fire codes, exits and service entry points. Insure that you account for these as you review your event set-up.

Mon, 28 Jul 2014 06:00:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/Size-Matters
Top Promo Items For Events http://www.eventinterface.com/blog-article/Top-Promo-Items-For-Events Picking a winning promotional product for your next trade show or event is seldom the result of randomly drawing from the catalog of the latest hot specialty fads.  In fact, just because an item was a hit for Company X, doesn’t mean it’s going to work for your company.  Selecting giveaways should result from careful consideration of a few factors…

Will the event generate a broad mix of traffic or a more specific audience?

·         Low cost items are best suited for “free goodie gatherers.”

·         Qualified prospects warrant items that reflect your brand and product attributes.

·         And current, valued customers tend to appreciate thoughtful, higher-value gifts and keepsakes.

Additionally, thinking about your company’s brand and the setting in which you will be showcased is important.  Will your company be unique among exhibitors/attendees at the event or are you among a cluttered mix of similar in-category players?

And, in all cases, when it comes to promo giveaways, an experienced advertising specialty distributor can always help you explore a variety of products that suit your needs and budget.

Power in the Palm of Your Hand
Ensure that customers think of your company when they’re on the go with compact power for their mobile devices.  These small, branded power banks are easy to store in the purse or brief case for a quick 2.2amp charge of smartphones and touchpads.  Cost per unit is in the $8-12 range.

The Pen is Still Mighty
Even in our digital world, pens continue to be among the most popular promo giveaways.  And at less than 60 cents per unit, you can hand out the quality Bic® Clic Stick by the handful.  Plus, branding is easy with numerous color options for the clip, tip and barrel.

Brush Your Breath
You’re at a trade show where people gather to mix and mingle, so making a good impression – and fresh breath – are probably near the top of everyone’s list right?  Peppermints/ breath fresheners in a classic premium tin make for an appealing low cost draw,  that your booth visitors are sure to keep close by.   Cost per unit is under $2.

Tout it with a Tote
How do you stand out from trade show floor jam packed with forgettable exhibitors?  You provide a sharp tote back for folks to stash everyone else’s junk!  Place your custom imprinted company logo on this all-purpose promotional tote and get repeat exposure throughout the conference.  Plus, durable fabric and features like pockets and zippers ensure repeat use long after the event.  Cost per unit approx. $5-8.

Have a Drink on Us
Whether it appeals to the space-conscious, the eco-conscious, or the just plain thirsty, these collapsible water bottles make for a bright, fun, giveaway at your booth.  Holding a generous 27 oz. and BPA free, and available in a rainbow of color options, at $3 per unit, this is a product that’s sure to garner some attention.

For more information about these or any other promo product ideas for your next tradeshow or special event, please visit www.monkeybrainpromo.com or email info@monkeybrainpromo.com.

Dan Corredor




 By Dan Corredor

Thu, 24 Jul 2014 16:30:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/Top-Promo-Items-For-Events
Eventinterface Launches PITCH http://www.eventinterface.com/blog-article/Eventinterface-Launches-PITCH Conference management and attendee engagement software company Eventinterface launched PITCH, an easy-to-use tool for event attendees, sponsors and exhibitors to pitch ideas, questions, services and offers to other registered attendees.

Al Wynant“Attending conferences and connecting with hundreds, if not thousands of people is an enormous challenge,” said Al Wynant, Eventinterface CEO.  “Exhibitors and sponsors want to connect with attendees. Attendees want to learn from others, and during the limited time at the event make meaningful connections that will last post-conference. Eventinterface PITCH enhances the value of the conference experience for all stakeholders by offering an easy-to-use tool to do just that as part of our already robust software platform,” said Wynant.

Eventinterface PITCH invites attendees to share contact details, social media links and a pitch. The pitch helps people share what they have to offer or looking for with other registered attendees. The information is searchable and allows attendees to discover and build relationships pre-conference by making connections with other attendees, requesting appointments, connecting via messaging and social media outlets. The information is only visible to registered attendees, and the planner or the attendee controls privacy. Attendees share the information via the profile function in their attendee account.

Eventinterface PITCH TM

Eventinterface PITCH is included in the monthly Eventinterface planner subscription fee. More information at Eventinterface.com.


Mon, 21 Jul 2014 07:00:00 +0000 info@eventinterface.com (Al Wynant) http://www.eventinterface.com/blog-article/Eventinterface-Launches-PITCH