Eventinterface http://blog.eventinterface.com Resource Blog & News en-US Copyright 2017, Eventinterface Thu, 19 Oct 2017 04:00:00 -0700 Sun, 22 Oct 2017 13:57:31 -0700 60 Top Tips on Hiring Interpreters for Your Meetings and Events http://www.eventinterface.com/blog-article/Top-Tips-on-Hiring-Interpreters-for-Your-Meetings-and-Events <p>Many organizations and corporations today link with each other faster because of advancements made in communication technology. Countless multilingual business meetings, conferences and events are conducted around the world daily, the success of which largely depends on attendees understanding each other. Behind these successes are the often under recognized men and women, the professional interpreters that help multilingual participants understand one another.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">WHAT DO INTERPRETERS DO?</span></span></strong><br /> Broadly, interpreters ensure that communication between event participants who do not speak the same language is possible.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">THINK OF INTERPRETATION FIRST</span></span></strong><br /> If you are hosting a multilingual meeting, conference or event, it is important to keep in mind how critical it is to get the participants&#39; messages across. You need to have interpreters to help the event flow smoothly, creating an environment where all the event participants speak the same language.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>OUR TOP TIPS FOR IMPLEMENTING A SUCCESSFUL EVENT INTERPRETATION STRATEGY</strong></span></span></p> <ul style="margin-left: 40px;"> <li>Plan on interpreters for all the languages used at your meeting or event.</li> <li>Understand which languages are understood and spoken by your participants.</li> <li>Brief event participants to speak freely in their native tongue. If there are time constraints, encourage them to shorten their speech instead of speaking faster. This will help with the accuracy of the interpretation.</li> <li>Participants should submit the full text of their presentation prior to the conference.</li> <li>Ensure that the title of a session or the meeting is very clear so interpreters can correctly prepare themselves and accurately translate the session.</li> <li>Always indicate the timing on the event agenda.</li> <li>Clearly annotated agenda items are helpful to interpreters, it provides context.</li> <li>Interpreters should be briefed before the meeting to they can prepare.</li> <li>All documents should be ready in all the languages needed for the meeting.</li> <li>Copies of the handouts and presentation slides should be available in the interpreters&rsquo; workspaces or booths.</li> <li>Ensure that interpreters will have a clear view of the screen during audiovisual presentations.</li> </ul> <p>Interpretation during multilingual meetings and events will be smoother and on-point when meeting planners help interpreters prepare. Fully prepared, the interpreters will appear invisible but heard, which contributes greatly to the success of the meeting or event.</p> <p>Days before the meeting, plan on meeting with the interpreting team for a general briefing. Draft of the agenda, purpose of the meeting, the participants&rsquo; resumes, places of origin, and the summary of the presentations should be discussed. This will help interpreters have a full grasp of the context and subject matter they will be working in. There may be special terminology, specific presentations and subject matters that must be highlighted and prepared for.</p> <p>Interpreters are experienced professionals. They will ask many questions that will aid in their preparation. This is also a sign of their experience and capability. If your interpreters are not asking questions, or do not know what questions to ask, you should be very wary.&nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Schedule your free Eventinterface demo" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>THE INTERPRETER&#39;S ROLE</strong></span></span><br /> Now that you&#39;ve learned how to prepare, and how interpreters prepare for multilingual meetings and events, let&#39;s look at why they are vital to the success of your event.</p> <ul style="margin-left: 40px;"> <li>Interpreters are important when you have business negotiations with international participants. They are subject matter experts. They have excellent language skills and are knowledgeable in business terminologies, have a precise grasp of technical terms in source and target languages, and understand the participant&rsquo;s trade.</li> <li>They observe proper decorum and have the composure to adapt to different pressures, such as tactics, tensions and negotiation breakdown.</li> <li>In global business settings, interpreters can assist participants in negotiations. Interpreters have mastery of both languages. They have the experience to understand project perspectives, both local and global.</li> <li>In heated debates, during a meeting or conference, the interpreters interpret the opinion of all participants in a calm manner, which can help tamp down the tense situation. The interpreter who can logically state the true intention and meaning of all the participants concerned contributes greatly to the seamless conduct of a business meeting.</li> <li>Interpreters are highly skilled listeners and speakers. They are incredibly focused, which is intrinsic in their job, because they have to carefully listen to the speaker and precisely convey what was said. An interpreter must not only be fluent in the language but must also possess business fluency. It is imperative that the interpreter accurately and quickly synthesizes the spoken word in both languages in order to convey it correctly.</li> <li>Understanding cultural differences is also required of business interpreters. They are not only experts in spoken languages, but they must also be able to read non-verbal cues and body language from both parties. In Japan for example, it is rude to be directly negative and Japanese businesspersons will often say &quot;tabun.&#39;&#39; The English equivalent of this word is &#39;&#39;maybe.&quot; But in Japan, <em>tabun</em> means that the executive is still unwilling to consider a proposal or a specific idea. However, the word <em>maybe</em> for Americans indicates that there is still a possibility of approval after further deliberation. To convey the true message and intentions, the interpreter has to know many cultural differences. Make sure the interpreters you hire are well-versed in this.</li> <li>In a business setting, interpreters may also be called upon to deal with the written word. In such cases, the interpreter also acts as a translator to quickly and efficiently provide an accurate translation of written texts.</li> </ul> <p>You might think that the success of a multilingual business meeting or event solely depends on the venue, the accommodation and presentations. In reality, the interpreters pave the way for participants speaking various languages to accurately understand each other. Proper communication can result in successful negotiations, networking and relationship building at your conference or event. Interpreters are the unsung heroes. For the success of your next international meeting or event, see to it that you work with professional interpreters who have excellent linguistic skills and are subject matter experts.</p> <p><strong>Guest Contributor:</strong> Bernadine Racoma is a senior content writer at <a href="https://www.daytranslations.com/" target="_blank">Day Translations</a>, a human translation services company. After her long stint as an international civil servant, she has aggressively pursued her interest in writing and research. She has notable fondness for things related to technology, travel, lifestyle, social media, and current affairs. She is also an advocate and mother to 7 successful children.<br /> &nbsp;</p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Recommended by our team"; amzn_assoc_linkid = "2aa09b0604705b52125837cf17823968"; amzn_assoc_asins = "B015P1A2ME,0313397171,1422187276,0471740500"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p>&nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface Newsletter filled with tools, resources and tips for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> http://www.eventinterface.com/blog-article/Top-Tips-on-Hiring-Interpreters-for-Your-Meetings-and-Events Thu, 19 Oct 2017 04:00:00 -0700 4 Event Marketing Tips to Optimize Turnout http://www.eventinterface.com/blog-article/4-Event-Marketing-Tips-to-Optimize-Turnout <p>If planning an event weren&rsquo;t enough, you also have to worry about marketing the event. Without the proper and appropriate marketing, your event could suffer the worst fate: poor turnout. Don&rsquo;t let your great event go to waste. Instead, use our quick guide to market your event so that you can get the most coverage and the largest turnout yet.<br /> <br /> <strong><span style="color:#90bf5c;"><span style="font-size:14px;">CREATE YOUR ONLINE PRESENCE</span></span></strong><br /> The best way to communicate about your event is online. This is true whether your event is open to the public or a closed, invite-only experience. Start your online presence by first creating a website. Your event website should hold all the relevant, up-to-date information that anyone could ever need. If you are hosting multiple ticketed events, a website is a great way to have all the information and options a person needs to know in one place. You can partner with a company like <a href="https://partners.bigcommerce.com/directory/partner/127693/eventige" target="_blank">eventige.com</a> and benefit from a beautiful website, skilled marketing, and even professional event planning.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>BUILD UP HYPE ON SOCIAL MEDIA</strong></span></span><br /> The first step to <a href="https://www.forbes.com/sites/jimmyrohampton/2017/04/02/7-important-hacks-for-effective-social-media-marketing/#6d23e9c419e8" target="_blank">building hype on social media</a> is to create the necessary public profiles and to create an online event community. If you don&rsquo;t have the time to create a loyal community before your event, don&rsquo;t panic. Instead, build up hype the old-fashioned way through online marketing. Special ticket prices for early birds are a great way to get people committed early, which can then increase the sense of FOMO (Fear of Missing Out) within others.&nbsp;<br /> <br /> <a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Free Eventinterface demo" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>CONTACT LOCAL NEWS AGENCIES </strong></span></span><br /> Another way you can market your event both with the local community and through Google, is to <a href="https://www.eventinterface.com/blog-article/Submitting-Your-Event-Stories-To-The-Press" target="_blank">contact local news agencies</a>. These agencies are much more likely to publish articles and stories in their publications. In the best-case scenario, they will market your event for you both in print and online. The online links to your company&rsquo;s website will increase your Google page ranking as well. It&rsquo;s a win-win.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>MAKE IT INSTAGRAM-WORTHY </strong></span></span><br /> One of the best ways that you can market an event is to make it <a href="https://www.eventbrite.com/blog/5-ways-to-get-more-people-sharing-your-event-on-social-ds00/" target="_blank">both valuable and aesthetically pleasing</a>. This is particularly true for the younger generation. It doesn&rsquo;t matter if your event is a party or a conference. The more aesthetically pleasing the venue, the more likely others will post photos of the venue and your event. It&rsquo;s an easy way to get a lot of feedback and marketing, and it provides a nicer, more pleasant experience for guests as well.</p> <p>The first time you host an event will require a lot of marketing because convincing someone to buy a ticket or even simply attend requires a lot of effort. You aren&rsquo;t simply convincing them to click on a link, but you&rsquo;re trying to convince them to physically attend an event that, very likely, requires a commute. Each year, however, your event marketing will become easier and easier. Ensure that your event is a hit, so that next year interested users can view photos, blog posts, videos, and more of the event. You want to create a visually pleasing experience because, at the end of the day, that is what will entice people to come to your event when they see it online.&nbsp;</p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Recommended by our team"; amzn_assoc_linkid = "b7810b4f4cf622ffd5a56e910a5060d1"; amzn_assoc_asins = "0470891076,1477468188,0692468757,0990605906,1119145872,0324206240,B075LZTNBJ"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface Newsletter filled with tools, resources and tips for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> <p>&nbsp;</p> http://www.eventinterface.com/blog-article/4-Event-Marketing-Tips-to-Optimize-Turnout Wed, 18 Oct 2017 12:10:00 -0700 Interviews with Planners - Tracy Bardugon http://www.eventinterface.com/blog-article/Interviews-with-Planners--Tracy-Bardugon <p>Tracy Bardugon, a graduate from Georgia Southern University, started her catering sales and hotel management career in Hilton Head Island, South Carolina at Sonesta Resort Hilton Head Island. After spending time in high-volume food and beverage outlets, it was time to make a move! She is now the Catering Sales Manager at Sonesta Gwinnett Place Atlanta. She loves small, rustic events but typically services larger South Asian weddings and group events that are all about the glitz and glam. Tracy loves to spend time with her friends, family and two dogs while she is off the clock. Between craft beer, hiking and day trips, Tracy is always busy.</p> <p><strong>What is the best advice you have ever received as an event planner?</strong><br /> Don&#39;t let the client stress! If you can hide the fire and craziness happening in the background, they will never know. Also, it is important to be honest with the client and assure them that everything is going to go smoothly.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> I am so lucky to have had gorgeous ballrooms, pavilions and venues to work with. The real challenge came last October when there were five weddings happening&nbsp;in one day, using all of our event space at the hotel. Of course, one wedding outgrew their space and we did not have a back-up venue. We ended up moving the wedding party into our full-service restaurant, also utilizing the outdoor patio. The bride and groom were so happy! The most stressful part was orchestrating five ceremonies and making sure the brides weren&#39;t photo-bombing each other by accident. The hotel has a gorgeous beach pavilion that overlooks both the ocean and a beautiful lagoon so we had to time photo-ops perfectly.</p> <p><strong>What advice would you give to someone entering the event planning industry today?</strong><br /> Be patient and be unique. All clients have a different style and they want to be heard, not told. You have to steer them in the right direction. Once you explain why they can&#39;t have a chandelier cake with rockets and a fire dancer, they usually understand. Also, be firm with your time and expectations because if you give an inch, sometimes you&#39;ll end up giving a mile.&nbsp;</p> <p><strong>What do you see as the most challenging aspect of being an event planner, and how do you overcome that challenge?</strong><br /> The most challenging aspect of being an event planner is time management. Some clients want so much of my time and it is tough to cut them off. Making sure they have all their ducks in a row before 100 emails are sent is something I stress about. We don&#39;t want to waste time and cause confusion. I try to be realistic with my clients upfront while still giving them flexibility.&nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Get your free Eventinterface demo" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>How do you think the event industry will evolve in the next five years?</strong><br /> DIY stage now, and I believe that will fade soon. Clients can only do so much before they realize how challenging managing an event can be. While the value of a dollar is still important, I can see clients starting to be okay with paying for decorators and planners.</p> <p><strong>What makes you successful as an event planner?</strong><br /> Patience and attention to detail. I cannot stress that enough. Every successful event planner I know pays close attention to details and writes everything down. It is extremely important to know every little detail, even the mundane ones.&nbsp;</p> <p><strong>In your opinion, what is the best and worst event industry trend of the year?</strong><br /> My favorite trend is providing guests with more things to do. Photo booths, small games and even games hosted by the DJ where he calls out prizes are always loved by the guests. Whatever it is, it keeps guests entertained.</p> <p>The worst trend, in my opinion, are hanging cakes, mainly because I have seen a cake displayed this way crash. It makes me break out in hives to think of a bride and groom cutting a cake that can swing. Please, for the sanity of everyone, just leave it on a cake stand.</p> <p><strong>What is the best industry book that has helped you as an event planner?</strong><br /> <a href="https://www.amazon.com/gp/product/0671027034/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0671027034&amp;linkCode=as2&amp;tag=ventinterface-20&amp;linkId=f3a953172013bfdd39f1e7bda711c1f1" target="_blank">How to Win Friends &amp; Influence People</a><img alt="" border="0" height="1" src="//ir-na.amazon-adsystem.com/e/ir?t=ventinterface-20&amp;l=am2&amp;o=1&amp;a=0671027034" style="border:none !important; margin:0px !important;" width="1" /> is an oldie but a goodie. It has helped me improve how I talk to clients and put things in perspective with positive feedback.&nbsp;</p> <p><strong>What is the one tool or item you can&#39;t live without on a daily basis as you go about your event planning job?</strong><br /> My binder! It has my pens, tape, safety pins, tape measure and scissors. I wouldn&#39;t be able to function without it.</p> <p><strong>CONNECT WITH TRACEY</strong><br /> <a href="mailto:tbardugon@sonesta.com?subject=Request%20via%20Interviews%20with%20Planners">Tracy Bardugon</a><br /> Catering Sales Manager, <a href="https://www.sonesta.com/us/georgia/duluth/sonesta-gwinnett-place-atlanta/weddings" target="_blank">Sonesta Gwinnett Place Atlanta</a><br /> <a href="https://www.linkedin.com/in/tbardugon/" target="_blank">LinkedIn</a></p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Recommended by our team"; amzn_assoc_linkid = "6e40a9a3cb86240cc8853ba9f71ba3d9"; amzn_assoc_asins = "0671027034,1451612591,1451639619,1912032996"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Free event planner newsletter" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: &quot;Helvetica Neue&quot;, Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: &quot;Helvetica Neue&quot;, Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Tracy-Bardugon Tue, 10 Oct 2017 05:41:00 -0700 4 Plus Ways to Combat Event Transportation Challenges http://www.eventinterface.com/blog-article/4-Plus-Ways-to-Combat-Event-Transportation-Challenges <p>One of the biggest challenges for corporate meeting planners is keeping attendees moving and on-schedule when there is a major event at a destination, or if they are part of a major event themselves.</p> <p>While some destinations handle event transportation logistics around major events better than others, there are times when there is nothing anyone can do to avoid congestion. We frequently and successfully deal with these challenges in New York City, and that includes&nbsp;those generated by&nbsp;complex&nbsp;city-wide&nbsp;events, such as the UN General Assembly.</p> <p>Your meeting or event does not need to suffer because of a transportation issue.</p> <p><span style="font-size:14px;"><strong>Here are&nbsp;4 ways to combat event transportation challenges:</strong></span></p> <p><strong>1.</strong> Work with a local Destination Management Company or DMC that has close relationships with local officials and law enforcement.&nbsp;Without a local expert, it makes it much harder to acquire permitting for vehicles connected to the event or meeting, and the DMC can make&nbsp;valuable suggestions&nbsp;on how to&nbsp;minimize delays for your event attendees.&nbsp;</p> <p><strong>2.</strong> Plan alternate routes and make sure the transportation provider is proficient with the latest traffic apps.&nbsp;GPS-enabled transportation may not be adequate if you are <a href="https://www.eventinterface.com/blog-article/Event-TALK-Top-Tips-For-Managing-Group-Transportation-For-Your-Conference">transporting a group</a> during peak rush hour. We understand how data on apps can change quickly, especially in New York City, so&nbsp;local expertise in anticipating problem areas before they turn red on the app provides a huge advantage in major destination event and meeting cities.</p> <p><strong>3.</strong> Be creative with arrival transportation if attendees are flying in around the same time.&nbsp;If your meeting is in a location which is a draw for celebrities, major world leaders and/or major sporting events, even the most robust helicopter services will, at best, face compromised air space during some events, and at worst, be completely grounded. If attendees arrive at an airport like JFK or&nbsp;LGA, consider a water-based private transportation component from a nearby dock&nbsp;to Manhattan or Brooklyn. It is a great value-added luxury component with spectacular views and networking opportunities.</p> <p><strong>4.</strong> Consider unique staging areas if your attendees are attending a major event.&nbsp;Instead of facing rush-hour traffic or taking the subway to an event like the U.S. Open Tennis Tournament, consider a close, off-site staging area for car and limo bus services that easily connect to more convenient and faster regional rail.&nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Sign up for your free Eventinterface demo" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p>Of course, event and meeting transportation is not always defined as a logistical challenge to avoid bottlenecks. It can also be a fun part of the event, or the event itself.</p> <p><strong><span style="font-size:14px;">Transportation that enhances an amazing event.</span></strong><br /> What if your meeting wants to make transportation a key component of a major corporate event? We have found ways in New York City to feature transportation up the Hudson River,&nbsp;an area which has a myriad of different activity options to consider, from golfing, to wine-tasting.&nbsp; A cruise up the Hudson makes for an infinitely more scenic means of transportation than&nbsp;if using ground transportation. That is an hour and a half attendees will always remember.</p> <p><strong><span style="font-size:14px;">When transportation IS the event.</span></strong><br /> In a company&rsquo;s quest to find new and unusual venues to hold meetings and events, an ocean cruise or even a river journey aboard a vessel is definitely a memorable option.</p> <p>For meetings, groups are given their own specific areas on cruises if they don&rsquo;t rent the entire vessel, and generally the meeting, and food and beverage component complement each other in terms of location. However, a cruise provides a unique opportunity for guests to enjoy both the outside and the inside of the ship.</p> <p>For large meeting and association groups, we recently orchestrated a 10-boat flotilla on the Hudson River for a destination meeting group that ended up at the Statue of Liberty, where attendees were treated to a&nbsp;customized&nbsp;firework show. We also organized a cruise from Lower Manhattan to Liberty State Park, which included character performers re-enacting life as immigrants coming to Ellis Island.</p> <p>There is also a&nbsp;greater networking possibility&nbsp;with water and cruise meetings. The focus is not only on the event or meeting at hand, but&nbsp;also&nbsp;an opportunity for guests to enjoy some destination highlights. In New York City, we often&nbsp;incorporate&nbsp;a dinner or lunch cruise&nbsp;during an incentive or meeting.&nbsp;We believe it is important for clients to appreciate our city from all perspectives, and a perspective from the water is an important one that offers an appreciation of the scope and majesty of the city.</p> <p><strong><span style="font-size:14px;">Carbon footprint sensitive event transportation.</span></strong><br /> For event or meeting groups that are looking to be sensitive to their carbon footprint, and global warming, most major cities have transportation vendors that provide major deliverables in this space that include: Greenhouse Gas Inventories; Environmental Sustainability Strategies; CSR and CDP Reports; Supply Chain Analysis; Environmental Software for event attendees; and Carbon Offset Projects as team-building ideas for attendees.</p> <p><strong><span style="font-size:14px;">Transportation that leads to attendee and group prosperity.</span></strong><br /> If you are managing a real estate group meeting or event, you might want to consider&nbsp;including&nbsp;a tour of potential investment opportunities in relevant neighborhoods that may be the next big thing in urban housing. Even if your group is not real-estate centric, doing tours in up-and-coming neighborhoods is a value-added component for high-achievers who are active investors in new income opportunities or second properties.</p> <p><strong><span style="font-size:14px;">Transportation for executives.</span></strong><br /> Transportation for executive retreats has evolved. Private yachts&nbsp;can now&nbsp;be used as conference rooms with celebrity chefs and opportunities for collaboration. The luxury helicopter market is also evolving, with many companies offering luxury amenities while on-board. And we are not simply talking about rides to and from airports. Helicopters in New York City are taking executives to upstate retreats, golf events at iconic courses, and to Eastern Long Island.</p> <p><strong><span style="font-size:14px;">Adventure transportation that transports attendees between team-building venues.</span></strong><br /> Adventure transportation can be utilized for team-building ideas such as bikes for winery tours. Attendees love bonding while biking from winery to winery and enjoying spectacular scenery.</p> <p>Overall, embrace your event transportation as part of destination meetings instead of dreading it. It might be the attendees&rsquo; favorite part of the entire trip.</p> <p>What are your top event transportation tips? Add them in the comment section below, and please do us a little favor. Share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning their meeting and events.&nbsp;&nbsp;</p> <p><strong><span style="font-size:14px;">Our guest author:</span></strong><br /> Karen Shackman,<br /> Founder, Shackman Associates New York, a Manhattan-based Destination Management Company<br /> <strong>Website:</strong>&nbsp;<a href="http://www.shackmanassociates.com/" target="_blank">shackmanassociates.com</a><br /> <strong>Phone:</strong>&nbsp;<u>212-753-5900</u></p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Recommended planning resources"; amzn_assoc_linkid = "82a8febb9c72277896563b1f6b0b9095"; amzn_assoc_asins = "1489572902,0132610434,B017MYH9NC,0471545236"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p>&nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Free Event and Meeting Planner Newsletter" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> http://www.eventinterface.com/blog-article/4-Plus-Ways-to-Combat-Event-Transportation-Challenges Tue, 03 Oct 2017 04:00:00 -0700 Interviews with Planners – Selena Browning http://www.eventinterface.com/blog-article/Interviews-with-Planners--Selena-Browning <p>Working in her parent&#39;s restaurant, waiting tables while she earned her degree from Ohio State University, groomed Selena for success in the hospitality industry. She enjoys planning events and the opportunity to share in the special moments of others. With many catering gigs under her belt, Selena ran the catering departments at Wright State University and Hoggy&#39;s Restaurant and Catering before finding her way to the Made From Scratch family. Enjoying an eclectic choice of food from all over the world has allowed Selena to bring more international ideas to Made From Scratch. When she is not working, Selena enjoys spending time with her many friends and family, trying new restaurants and riding her bike. She just completed her 2nd Pelotonia bike ride this fall.</p> <p><strong>What is the best advice you have ever received as an event planner?</strong><br /> I have received so many important pieces of advice over the years, but the one I find most important is to stay calm and to lead by example. As event planners, we tend to have every detail ironed out and it can become overwhelming when things don&#39;t go exactly as planned. Remaining calm and levelheaded not only allows for your brain to take a moment and think of alternatives to better the current situation, but it also provides a feeling of peace for the client, vendors and event staff who might be affected. I always tell my team &ldquo;If I am running, you better be running, but otherwise be cool as a cucumber.&rdquo;</p> <p><strong><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong></strong><br /> I have had the opportunity to plan tons of events in beautiful spaces, but those are the easy ones. I prefer a challenge. Turning an airplane hangar into a beautiful and dynamic event space was just that. The client gave me a lot of control, but had a limited budget to make it happen, and there was a lot of space to fill. We actually designed the event around an aviation theme. Instead of removing the planes, as originally requested, we highlighted them and made them an interactive part of the event. What started out as being a location out of necessity turned in to a selling point for the event, and a theme they carried on for years.</p> <p><strong><strong>What advice would you give to someone entering the event planning business today?</strong></strong><br /> Work all of the positions in the industry. It is important to work from the ground up, so you can understand what it takes to be successful in that role, and also understand what your event team is going through. When a stressful situation arises, it can be difficult to provide help if you have never worked that position, and don&#39;t know what standard operating procedures are.</p> <p>Also, figure out if planning events is something you are really passionate about. Events are something that everyone thinks they want to do, but very few have any clue of what it takes to actually plan events. It can be long hours and grueling work, but it can also be so incredibly rewarding. Playing a part in some of the most important days of someone&rsquo;s life will never stop being an honor to me.</p> <p><strong><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Eventinterface free demo" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></strong></p> <p><strong><strong>What do you see as the most challenging aspect of being an event planner, and how do you overcome that challenge?</strong></strong><br /> One of the most challenging aspects of being an event planner is when your client is unable to articulate his or her vision, and may also have unrealistic expectations. It can be easy to forget that not everyone understands what it takes to produce an event. While our minds as planners go straight to each detail, figuring numbers and coming up with realistic event ideas. A client often just sees the overall picture of how they want their event to feel and look like. It is our job as their event planner to educate on the details of their menu, how equipment can affect cost, and to help bring all of their thoughts into one cohesive and successful event.</p> <p><strong><strong>How do you think the event planning industry will evolve in the next five years?</strong></strong><br /> People steering farther away from the traditional, formal events such as sit-down dinners and going with more interactive options. Clients want to impress their guests and keep them engaged and entertained during events. Whether it is a new and exciting event space, or a menu featuring interactive stations, events are becoming more unique and attendee focused.</p> <p><strong><strong>What makes you successful as an event planner?</strong></strong><br /> What makes me a successful planner, is my patience and ability to stay calm in high stress situations. I can stay levelheaded and have an ability to take a step back and look at the situation from 10,000 feet. This has become one of my most powerful tools from the initial planning stage through event execution. Even in the most hectic of situations, I am able to breathe and take a moment to analyze the pros and cons of potential solutions and prioritize what&rsquo;s most important.</p> <p><strong><strong>In your opinion, what is the best and worst event industry trend of the year?</strong></strong><br /> For me, the best trend of the year is all of the amazing and new venues we are working out of. The usual ballroom or conference room setting is being tossed to the side and venues that host weddings and other social events, are now being used for corporate events as well. We are seeing Christmas parties being thrown in rustic barns with fresh pine and pops of red and green, it is simply beautiful.</p> <p>I wouldn&rsquo;t say worst, but the most challenging trend would be all of the dietary restrictions we are seeing during planning stages. It used to be mostly vegetarian, with a few gluten-free needs here and there, but now it seems like each event needs 5 to 6 dietary options. Clients aren&#39;t as willing to provide one option for all of those restricted, they want to provide them with their own personal meal that caters to their diet needs, which is counterintuitive to the bulk production that traditionally makes catering profitable.</p> <p><strong><strong>What is the best event industry book that has helped you as an event planner?</strong></strong><br /> I honestly haven&rsquo;t read too many industry specific books, but keep up on event trends from local and international magazine publications. Most of my reading focuses on leadership and different management styles.</p> <p><strong><strong>What is the one tool or item you can&#39;t live without on a daily basis as you go about your event planning job?&nbsp;</strong></strong><br /> Without a doubt, it would be my laptop. My laptop has all of my orders, client contact information, and email correspondences. It also keeps a detailed calendar and allows me to work remotely, making changes and answering clients order specific questions while sitting in the client&#39;s office. It allows for a lot of freedom and has all of the event details in one spot.</p> <p><strong><strong><span style="color:#90bf5c;"><span style="font-size:14px;">CONNECT WITH SELENA</span></span></strong></strong><br /> Selena Browning<br /> Director of Catering,<strong> <a href="https://www.made-from-scratch.com/" target="_blank">Made From Scratch Catering</a><br /> <a href="https://www.facebook.com/MadeFromScratchColumbus" target="_blank">Facebook</a></strong></p> <p><strong><span style="color: rgb(85, 85, 85); font-family: Lato, sans-serif; font-size: 14px;">Don&#39;t forget to share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning their events. &nbsp;Thanks!&nbsp;</span></strong></p> <p><strong><script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; 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background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></strong></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: &quot;Helvetica Neue&quot;, Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: &quot;Helvetica Neue&quot;, Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: &quot;Helvetica Neue&quot;, Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIGhlaWdodD0iMzBweCIgd2lkdGg9IjMwcHgiIHZpZXdCb3g9Ii0xIC0xIDMxIDMxIj48Zz48cGF0aCBkPSJNMjkuNDQ5LDE0LjY2MiBDMjkuNDQ5LDIyLjcyMiAyMi44NjgsMjkuMjU2IDE0Ljc1LDI5LjI1NiBDNi42MzIsMjkuMjU2IDAuMDUxLDIyLjcyMiAwLjA1MSwxNC42NjIgQzAuMDUxLDYuNjAxIDYuNjMyLDAuMDY3IDE0Ljc1LDAuMDY3IEMyMi44NjgsMC4wNjcgMjkuNDQ5LDYuNjAxIDI5LjQ0OSwxNC42NjIiIGZpbGw9IiNmZmYiIHN0cm9rZT0iI2ZmZiIgc3Ryb2tlLXdpZHRoPSIxIj48L3BhdGg+PHBhdGggZD0iTTE0LjczMywxLjY4NiBDNy41MTYsMS42ODYgMS42NjUsNy40OTUgMS42NjUsMTQuNjYyIEMxLjY2NSwyMC4xNTkgNS4xMDksMjQuODU0IDkuOTcsMjYuNzQ0IEM5Ljg1NiwyNS43MTggOS43NTMsMjQuMTQzIDEwLjAxNiwyMy4wMjIgQzEwLjI1MywyMi4wMSAxMS41NDgsMTYuNTcyIDExLjU0OCwxNi41NzIgQzExLjU0OCwxNi41NzIgMTEuMTU3LDE1Ljc5NSAxMS4xNTcsMTQuNjQ2IEMxMS4xNTcsMTIuODQyIDEyLjIxMSwxMS40OTUgMTMuNTIyLDExLjQ5NSBDMTQuNjM3LDExLjQ5NSAxNS4xNzUsMTIuMzI2IDE1LjE3NSwxMy4zMjMgQzE1LjE3NSwxNC40MzYgMTQuNDYyLDE2LjEgMTQuMDkzLDE3LjY0MyBDMTMuNzg1LDE4LjkzNSAxNC43NDUsMTkuOTg4IDE2LjAyOCwxOS45ODggQzE4LjM1MSwxOS45ODggMjAuMTM2LDE3LjU1NiAyMC4xMzYsMTQuMDQ2IEMyMC4xMzYsMTAuOTM5IDE3Ljg4OCw4Ljc2NyAxNC42NzgsOC43NjcgQzEwLjk1OSw4Ljc2NyA4Ljc3NywxMS41MzYgOC43NzcsMTQuMzk4IEM4Ljc3NywxNS41MTMgOS4yMSwxNi43MDkgOS43NDksMTcuMzU5IEM5Ljg1NiwxNy40ODggOS44NzIsMTcuNiA5Ljg0LDE3LjczMSBDOS43NDEsMTguMTQxIDkuNTIsMTkuMDIzIDkuNDc3LDE5LjIwMyBDOS40MiwxOS40NCA5LjI4OCwxOS40OTEgOS4wNCwxOS4zNzYgQzcuNDA4LDE4LjYyMiA2LjM4NywxNi4yNTIgNi4zODcsMTQuMzQ5IEM2LjM4NywxMC4yNTYgOS4zODMsNi40OTcgMTUuMDIyLDYuNDk3IEMxOS41NTUsNi40OTcgMjMuMDc4LDkuNzA1IDIzLjA3OCwxMy45OTEgQzIzLjA3OCwxOC40NjMgMjAuMjM5LDIyLjA2MiAxNi4yOTcsMjIuMDYyIEMxNC45NzMsMjIuMDYyIDEzLjcyOCwyMS4zNzkgMTMuMzAyLDIwLjU3MiBDMTMuMzAyLDIwLjU3MiAxMi42NDcsMjMuMDUgMTIuNDg4LDIzLjY1NyBDMTIuMTkzLDI0Ljc4NCAxMS4zOTYsMjYuMTk2IDEwLjg2MywyNy4wNTggQzEyLjA4NiwyNy40MzQgMTMuMzg2LDI3LjYzNyAxNC43MzMsMjcuNjM3IEMyMS45NSwyNy42MzcgMjcuODAxLDIxLjgyOCAyNy44MDEsMTQuNjYyIEMyNy44MDEsNy40OTUgMjEuOTUsMS42ODYgMTQuNzMzLDEuNjg2IiBmaWxsPSIjYmQwODFjIj48L3BhdGg+PC9nPjwvc3ZnPg==); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: &quot;Helvetica Neue&quot;, Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Selena-Browning Sat, 30 Sep 2017 13:35:00 -0700 5 Tips for Arranging a Successful Event for Children http://www.eventinterface.com/blog-article/5-Tips-for-Arranging-a-Successful-Event-for-Children <p>They say that you should never work with children or animals. However, in the events industry, that just isn&rsquo;t possible. In fact, planning parties for children is an important part of working in events. If you are an incredibly creative person, an event for children is the perfect opportunity to let your imagination run wild. However, if you are also hoping to please their parents, you will need to keep their children safe and plan the party under budget. In order to organize the perfect celebration, it is vital that you plan ahead. Below are five tips for arranging a successful event for children.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>1. GIVE YOUR GUESTS PLENTY OF NOTICE</strong></span></span><br /> With any event, it is important to give your guests plenty of notice. However, this is especially true when you are dealing with children. Parents won&rsquo;t react well to learning about your event at the very last moment. Instead, they will appreciate having plenty of time to prepare. They may need to arrange transport, find the perfect gift, and book a babysitter for their other children. Don&rsquo;t set off on the wrong foot; make sure that everyone has plenty of time to get excited.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>2. PLAN SOMETHING EXCITING</strong></span></span><br /> Make sure that you take the time to plan something truly exciting. In order to make your children&rsquo;s event stand out, you will need to give your guests an experience that they will never forget. For instance, you could organize <a href="http://www.ticketsales.com/disney-on-ice-tickets" target="_blank">Disney on Ice tickets</a>. This is a fantastic way for you to keep your little guests entertained. Instead of having to organize lots of separate forms of entertainment, you will have professionals to provide the fun.&nbsp; &nbsp;</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>3. ORGANIZE LOTS OF SURPRISES</strong></span></span><br /> When you are planning your children&rsquo;s event, it&rsquo;s important to think up lots of surprises. Luckily, it&rsquo;s much easier to surprise children than adults. You could arrange a special entertainer that will spend their day interacting with the children. This will be amazing fun for the little ones and will provide a welcome break for the adults. You should also think about when the food will be eaten and whether there is a cake to bring out. Don&rsquo;t hold back, make sure that everything is done with a flourish.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>4. CREATE AMAZING GOODIE BAGS</strong></span></span><br /> Make sure that your guests are presented with <a href="https://www.netmums.com/coffeehouse/home-life-8/birthdays-parties-celebrations-180/267577-what-put-party-bags-all.html" target="_blank">amazing goody bags</a> that will help them to remember your event. If you are hoping to plan more children&rsquo;s events, you should try to subtly incorporate your branding into the bags. It is important that you don&rsquo;t take this too far. A simple company logo, on the back of the bags, should be enough. Alternatively, you could include your business card. This will allow other parents to get in contact with you. Just remember to ask your clients first.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>5. DON&rsquo;T FORGET THE PARENTS</strong></span></span><br /> If you are trying to <a href="http://www.parents.com/fun/parties/how-to-make-a-kids-birthday-party-fun-for-adults/" target="_blank">impress the parents</a>, you will need to factor them into your plans. If you are decorating an area, you should remember to create a space where the adults can relax. You should also think about including food and drink for them to enjoy. Your events should always be a place where everybody can have fun.</p> <p>What are your top tips for planning children&#39;s events? Add them in the comment section below, and please do us a little favor. Share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning their children&#39;s events. &nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk"><img alt="Event and meeting planning top tips and resources" src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Recommended by our team"; amzn_assoc_linkid = "0eafb9e08b9bf9b20cce81f32bc2fffe"; amzn_assoc_asins = "0470155744,1599185628,1541028120,1601386990"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> http://www.eventinterface.com/blog-article/5-Tips-for-Arranging-a-Successful-Event-for-Children Mon, 25 Sep 2017 13:29:00 -0700 4 Insider Tips on How to Make Your Event Successful http://www.eventinterface.com/blog-article/4-Insider-Tips-on-How-to-Make-Your-Event-Successful <p>No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty.</p> <p>A well-crafted live event takes <a href="https://www.eventinterface.com/blog-article/Top-Tips-for-Planning-a-Successful-Event">meticulous planning</a> and strong attention to detail. It is no wonder then that the concept&#39;s growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. However, you do not need to spend large sums and outsource your big event. Instead, follow our tips on how to make it a memorable and engaging experience for all participants.&nbsp;</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">FOCUS ON STRONG, FUTURE-LOOKING CONTENT</span></span></strong><br /> Do not forget for a moment that your live event is part of your content marketing strategy and you will need to deliver top-quality content to your audience. Whether you are primarily looking to deepen existing relationships or create new ones, betting on strong content is always the way to go.</p> <p>Placing the focus on exciting future trends is an excellent starting point on your way to great event content. Instead of solely going over what your brand has achieved or what it is doing right now, turn your gaze on what is to come and paint it in intriguing and attractive tones to insure a successful event.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">ENGAGEMENT PRE-, DURING, AND POST-EVENT</span></span></strong><br /> Gone are the days when simply hosting a great live event did the trick. To truly expand your brand in the minds and hearts of your audience, be it other businesses or customers, you need to bring your engagement A-game to the table. Drum up sufficiently high levels of <a href="https://www.eventinterface.com/blog-article/3-Online-Strategies-to-Boost-Your-Event-Attendance">social media buzz</a> before the event. Have some well-crafted social media plugs for the standard channels you use, and always tag your content with a custom hashtag, which you should encourage attendees and fans to use as well.</p> <p>You probably secured great speakers, so incorporate their own name recognition into your event&#39;s reputation: prepare blurbs from their speeches and accompany those shout outs with appropriate pictures to increase your announcements&#39; share or retweet potential.&nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Online registrations request your free demo" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">GET YOUR TECH LEVELS RIGHT</span></span></strong><br /> A successful event is in total sync with its audience&#39;s needs and wants, and technology is a major component in this harmonious relationship. While it is custom to have an electronic agenda, either in mobile-friendly web or app format, how much you pack in there depends on who your audience is. Even though the vast majority of us pack a smartphone (or two) at any given time, not everyone is as happy or able to use it extensively in the context of your event. Plenty of audiences will be happy to have a basic event programme online and then spend the actual event offline, attending to the speakers and taking notes with pen and paper. Others, however, will expect the full digital buffet: interactive, customisable session plan, opportunities to directly engage the speakers via a Twitter wall or another direct communication channel, a <a href="http://eni.co.uk/exhibitions/custom-exhibition-stands-design/" target="_blank">custom exhibition stand</a>, a private or public forum for real-time discussions with fellow attendees, and so on. Gauge your audience carefully and build the right kind and amount of tech into your live event!</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>COLLECT AND CONSIDER FEEDBACK SERISOULY</strong></span></span><br /> Lastly, get as much <a href="https://www.eventinterface.com/blog-article/How-to-Measure-the-Success-of-Your-Conference">audience feedback</a> as possible post-event and make sure it finds its way into your future event planning. Apply an equally high standard to speaker performance and your organisation alike to insure future event success.</p> <p><strong style="font-size: 14px; color: rgb(144, 191, 92);">AUTHOR BIO:</strong><br /> Reno is a founder and director of Enigma Visual Solutions, a leading exhibition service and <a href="http://eni.co.uk/events-experiential/" target="_blank">event company</a>, specializing in retail designs, interiors, graphic productions, signage systems, office refurbishment, event branding, custom exhibition stands and much more. He specializes in experiential marketing and event productions. He enjoys sharing his thoughts on upcoming marketing ideas and design trends. Feel free to follow him on <a href="https://twitter.com/enigmavisual" target="_blank">Twitter</a>.</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface Newsletter filled with tools, resources and tips for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Recommended books for meeting and event professionals"; amzn_assoc_linkid = "5ea2cf480bec6ef1b177bf4f3f2f6002"; amzn_assoc_asins = "1519178204,0470155744,1599185628,1620231565"; </script> <script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p>&nbsp;</p> http://www.eventinterface.com/blog-article/4-Insider-Tips-on-How-to-Make-Your-Event-Successful Wed, 20 Sep 2017 05:57:00 -0700 How facial recognition is shaping the future of conferences http://www.eventinterface.com/blog-article/How-facial-recognition-is-shaping-the-future-of-conferences <p>High-tech software companies and event production firms are rolling out new technologies, including facial recognition and emotional measurement software, to improve event security, streamline the check-in process, and measure the attendee experience. The goal is to do all these things while putting attendees&rsquo; minds at ease when it comes to privacy concerns.</p> <p>Read the full article by Sheryll Poe on <a href="https://skift.com/2017/09/13/how-facial-recognition-is-shaping-the-future-of-conferences" target="_blank">Skift</a>.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>RELATED ARTICLES</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/Facial-recognition-comes-to-event-checkin">Facial recognition comes to event check-in</a>.<br /> <a href="https://www.eventinterface.com/blog-article/Eventinterface-partners-with-Zenus-to-offer-worlds-first-facial-recognition-event-checkin">Eventinterface partners with Zenus to offer world&rsquo;s first facial recognition event check-in</a>.</p> <p>&nbsp;</p> http://www.eventinterface.com/blog-article/How-facial-recognition-is-shaping-the-future-of-conferences Mon, 18 Sep 2017 09:18:00 -0700 Interviews with Planners – Sandy Sloane http://www.eventinterface.com/blog-article/Interviews-with-Planners--Sandy-Sloane <p>Sandy Sloane has worked in special events, corporate communications, work-force training and development, team building, public relations, fundraising, media, and journalism. Utilizing her vast experience, her consultancy, Solutions by Sloane, helps companies grow their businesses via special events. She has also been a white-water river rafting guide, newspaper writer, occupational therapist, and even the owner of a singing telegram company!</p> <p>Sloane has produced events for renowned companies including Comcast, Burger King, Walt Disney World, Macy&rsquo;s New York, NBC Universal, the Rochester Rhinos, Maxwell House Coffee, and many radio and television stations. She is equally comfortable working in the corporate, small business, and philanthropic worlds, creating custom solutions for all.</p> <p>As a journalist, Sloane has written for The Miami Herald, The Sun-Sentinel, South Florida Parenting, Family Circle Magazine, The Democrat and Chronicle, and Rochester Magazine. She has authored and published four children&rsquo;s picture books and is currently completing &quot;Eat, Drink, and Re-Marry&quot; about her crazy dating stories.</p> <p>Graduating from Tufts University, Sloane has lived throughout the USA where she has produced hundreds of events for corporate clients and non-profit organizations. She currently resides in Rochester, NY and serves clients throughout the nation.</p> <p><strong>What is the best advice you have ever received as an event planner?</strong><br /> The best advice I have ever received is to expect the unexpected. Just because you have planned every single detail, that does not necessarily ensure things will unfold the way you are expecting. As the old Yiddish proverb states, &ldquo;Man plans and God laughs.&rdquo; However, even though we cannot control what happens, we can control our reactions. By thinking about possibilities of what can go awry and always having a Plan B... and even a Plan C... we are better prepared to deal with any issues that inevitably will come up at our events.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> Planning several mobile events (Amazing Race style or Scavenger Hunts) for corporations and private groups was very challenging because of the many moving parts: traffic, limos, weather, cooperation of locations, and timing are all potential issues. But when everything comes together, there is no better feeling. Being prepared with written details for every group of participants is vital to ensuring success.</p> <p><strong>What advice would you give to someone entering the event planning business today?</strong><br /> Everyone is a potential contact and every location is a potential event venue. Be kind and respectful to everyone and always be helpful to others because one day, they will be helpful to you. Use your phone to jot down notes and ideas everywhere because they often turn into your next inspiration for a great event!</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Event technology for conferences" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>What do you see as the most challenging aspect of being an event planner, and how do you overcome that challenge?</strong><br /> The most challenging aspect of being an event planner is time management. I have juggled as many as 6 huge events at a time and have had them all come off flawlessly. Being organized is the key to success. I keep individual, color coded notebooks for every event and update them constantly. This method allows me to keep track of the minutiae that has the potential to derail events.</p> <p><strong>How do you think the event planning industry will evolve in the next five years?</strong><br /> Events are becoming more active and hands on than they have been in the past. Instead of passively watching a show, guests want to be part of the action. One of the most memorable events I have done was turning the tables on the guests and having them perform on stage, complete with a script, costumes, and musical numbers with their performances being taped! Or having a cooking class with a famous chef where the guests get to prepare their own dinners and then feast on their creations.</p> <p><strong>What makes you successful as an event planner?</strong><br /> Besides remaining calm through almost any challenge, I am very resourceful and know where to find just about anything. Having worked in a variety of industries during the past 30 years, my experience and my contacts help me get things done on a daily basis. Even more importantly, I know what I don&#39;t know and don&#39;t try to do everything. I am very willing to ask for help, as well as to give it!</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?</strong><br /> BEST: I love the way more conferences are building fun free time activities into attendees&#39; schedules. This gives them a chance to get to know others while bonding over shared passions and relaxing so they are more energized for the structured sessions.<br /> WORST: I am not a fan of virtual sessions during conferences. Although these are being done more often as a cost cutting measure to give more people the chance to &quot;attend&quot; sessions, there is nothing like personal, one on one interactions.</p> <p><strong>What is the best industry book that has helped you as an event planner?&nbsp;</strong><br /> <a href="https://www.amazon.com/gp/product/B00KEBZZEQ/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B00KEBZZEQ&amp;linkCode=as2&amp;tag=ventinterface-20&amp;linkId=88dbd4ca8d3a459c127bc39b4a60ae17" target="_blank">Purple Cow: Transform Your Business by Being Remarkable</a><img alt="" border="0" height="1" src="//ir-na.amazon-adsystem.com/e/ir?t=ventinterface-20&amp;l=am2&amp;o=1&amp;a=B00KEBZZEQ" style="border:none !important; margin:0px !important;" width="1" />, is a book that applies to every industry and I cite it constantly. The premise is to be remarkable and therefore memorable. I make sure every event I produce is one that gets the buzz started and keeps it going long after my guests have gone home.</p> <p><strong>What is the one tool or item you can&#39;t live without on a daily basis as you go about your event planning job?&nbsp;</strong><br /> My phone and color coded notebooks.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">CONNECT WITH SANDY</span></span></strong><br /> <a href="mailto:Sandy.Sloane@SolutionsbySloane.com?subject=Inquiry%20via%20Interviews%20with%20Planners%2C%20Eventinterface">Sandy Sloane</a><br /> President, <a href="http://solutionsbysloane.com/" target="_blank">Solutions by Sloane</a>&nbsp;<br /> Phone: 954-707-2652<br /> <a href="https://www.linkedin.com/in/sandysloane/" target="_blank">LinkedIn</a></p> <p>&nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="event planner news" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Recommended by our team"; amzn_assoc_linkid = "330f3a637c72683bf4169e0668010c58"; amzn_assoc_asins = "B00KEBZZEQ,1591841674,0141036451,B0079UEPVO"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Sandy-Sloane Mon, 18 Sep 2017 08:45:00 -0700 Interviews with Planners – Apryl Roberts http://www.eventinterface.com/blog-article/Interviews-with-Planners--Apryl-Roberts <p>With over 15 years of experience in event design and production, Apryl has an affinity for style and a keen eye for novel design which has earned her many industry awards and recognitions.</p> <p>Memorable Events by Apryl specializes in event production and design, and experiential marketing. Apryl and her team successfully execute events for corporations, non-profit organizations, celebrities and brands on both the agency and client sides. Whether the event is an intimate gathering for two, or a large-scale festival, Apryl believes that the client and guests experience should be memorable.</p> <p><strong>What is the best advice you have ever received as an event planner?</strong><br /> The best advice that I have ever received as a planner is to always be a student of my craft. The event industry is ever changing and you need to make sure that you are growing and changing with it.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> That would be a vegetable garden and chicken farm. The event was a donor reception for the local foodbank and helped to showcase the importance of healthy eating. The best thing about the event was that it helped to highlight a partnership with a local school that grows vegetables and collects fresh eggs for families in the community. It was easy to show attendees firsthand what this partnership looked like at the ground level.</p> <p>The challenge was trying to create a party atmosphere without causing disruption to the hens as well as making sure that the guests were not intrusive to the gardens. Another challenge was that there were limited power sources in the space. I had to be creative by hanging lanterns in the trees and utilizing wireless lighting.</p> <p><strong>What advice would you give to someone entering the event planning industry today?</strong><br /> I would recommend that every event planner has two mentors, one mentor within the event planning industry, and another mentor that focuses primarily on being an entrepreneur. It is important to always be a student of your craft, but also be very proficient in overall business practices. Realize that over time, as you grow, your mentors may change as well.</p> <p><strong>What do you see as the most challenging aspect of being an event planner, and how do you overcome that challenge?</strong><br /> One of the most challenging aspects of being an event planner is that so many people feel that if they can set up a small meeting at work, or plan a get-together for friends, they are suddenly qualified to be an event planner. We professional planners often have to fight to legitimize our skills and knowledge in a world of &quot;social media&quot; planners.&nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Sign up for your Eventinterface free demo today" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>How do you think the event industry will evolve in the next five years?</strong><br /> I think that our industry will continue to grow and advance in the use of event technology. Over time, more things will become virtual and one-on-one interactions will decrease amongst event planners, vendors and clients.</p> <p><strong>What makes you successful as an event planner?</strong><br /> I think that I am successful event planner because of the genuine relationships I build with my clients. I make it a point to truly understand their industry, their needs, and work with them to execute their mission. I truly invest myself into their cause.</p> <p><strong>In your opinion, what is the best and worst event industry trend of the year?</strong><br /> The best industry trend of the year is live streaming. I have held conferences that were live streamed and the virtual attendees are able to control camera angles from their computers as if they were really in the room.</p> <p>The worst trend for me would be virtual event assistants. In my opinion the VA are so removed from reality that they do not correspond with the core values of my company and do not offer a memorable experience for my event attendees.</p> <p><strong>What is the best industry book that has helped you as an event planner?&nbsp;</strong><br /> <a href="https://www.amazon.com/gp/product/0470155744/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0470155744&amp;linkCode=as2&amp;tag=ventinterface-20&amp;linkId=cec7b538d38333f45e16583db8644022" target="_blank">Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events</a><img alt="" border="0" height="1" src="//ir-na.amazon-adsystem.com/e/ir?t=ventinterface-20&amp;l=am2&amp;o=1&amp;a=0470155744" style="border: none !important; margin: 0px !important;" width="1" /></p> <p><strong>What is the one tool or item you can&#39;t live without on a daily basis as you go about your event planning job?</strong><br /> My iPad, I take it everywhere I go. Most of my apps and documents seamlessly sync on it so there is little to no business interruption.<br /> <br /> <strong><span style="color:#90bf5c;"><span style="font-size:14px;">CONNECT WITH APRYL</span></span></strong><br /> <a href="mailto:apryl@makememorable.com?subject=Question%20via%20Interviews%20with%20Planners%20-%20Eventinterface">Apryl Roberts</a>&nbsp;<br /> Lead Producer/Owner, <a href="http://www.makememorable.com" target="_blank">Memorable Events by Apryl</a><br /> Phone: (888) 542-1333<br /> <a href="https://www.linkedin.com/in/apryldroberts/" target="_blank">LinkedIn</a><br /> <a href="https://www.facebook.com/MEBALLC/" target="_blank">Facebook</a><br /> <a href="https://twitter.com/memorableevents" target="_blank">Twitter</a><br /> <strong>Affiliations and Memberships</strong><br /> International Live Events Association, ILEA</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface Newsletter filled with tools, resources and tips for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_search_bar_position = "bottom"; amzn_assoc_ad_mode = "search"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Recommended books for meeting and event professionals"; amzn_assoc_default_search_phrase = "Event Planning"; amzn_assoc_default_category = "Books"; amzn_assoc_linkid = "675a3fe827614bbb27f9293b6554fb74"; amzn_assoc_default_browse_node = "283155"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Apryl-Roberts Wed, 06 Sep 2017 04:00:00 -0700 Top Tips for Planning a Successful Event http://www.eventinterface.com/blog-article/Top-Tips-for-Planning-a-Successful-Event <p>A lot of time and effort goes into planning a work conference or event. If you want it to be successful, it&rsquo;s not a project you can throw together overnight. Put a solid team in place and start planning your event as early as possible. Begin brainstorming locations, themes and agenda ideas.</p> <p>It&rsquo;s important to get your act together with plenty of time to spare, so you are not running around and stressing at the last minute. Make a list of past events and what lessons you can learn from those to take with you as you plan your new event. See our top 4 tips for planning a successful event.&nbsp;</p> <ol style="margin-left: 40px;"> <li><strong>Pick A Prime Location</strong></li> </ol> <p>Do your homework and start searching for the <a href="https://eventstant.com/16-simple-tips-help-pick-right-event-venue/" target="_blank">best venue</a> for your event possible. Understand your budget, the attendees and the event before making a final selection. You definitely want to lock in a destination that is going to be exciting and attractive to the attendees. This is an important decision, so take your time and weigh your pros and cons. Stick to your timeline, because you won&rsquo;t be able to move forward with the other decisions until you determine the location for your event.</p> <ol style="margin-left: 40px;"> <li value="2"><strong>Launch Registration Early</strong></li> </ol> <p>Push really hard to get event registration ready to go as early as possible. The sooner you get it out the door, the quicker registrations will start flowing in. Work <a href="https://www.formassembly.com/blog/event-marketing-landing-page/" target="_blank">on your website</a> as you are narrowing down the location, so it is ready to launch when you have the date and destination confirmed. You want to give attendees enough time to plan ahead for the trip and save the date on their calendars. This will increase your chances for a solid turnout at the event. Offer an early bird special so attendees are encouraged to register right away.</p> <ol style="margin-left: 40px;"> <li value="3"><strong>Market your Event</strong></li> </ol> <p>Marketing your event is super important as you consider the potential success of the event. If you don&rsquo;t have the resources available, use a full service marketing agency, such as <a href="http://clickintelligence.com/link-building/" target="_blank">Click Intelligence</a> to drive traffic and visibility to your event. In order to grow your customer base, you first need to be found. Backlink services are the glue that binds it all together. You want to do what is in your power to ensure people see and know about your event. Get the word out using both online and offline strategies and make sure your target audience is in the know.</p> <ol style="margin-left: 40px;"> <li value="4"><strong>Collect Evaluations</strong></li> </ol> <p>When it is all over, take a bow and remember that you are going to have to do it all again next year. Collect evaluations or surveys from your event attendees, and ask them what they did and did not like about the event. Make sure your event survey it is not too long, so they are not turned off and refuse to fill it out. Be clear and concise about what you are looking for from your event attendees and use their feedback to help guide you as you plan events in the future.</p> <p><strong>Conclusion</strong><br /> Event planning is no easy task. That is why it is key you are prepared and ready to take on the project when it&rsquo;s time. These are our tips for planning a successful event.&nbsp;</p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Recommended books for meeting and event professionals"; amzn_assoc_linkid = "298f6a64ece576fe6bafde0651c0617d"; amzn_assoc_asins = "0131149385,041557742X,1118591127,B003BGUOOW"; </script> <script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> http://www.eventinterface.com/blog-article/Top-Tips-for-Planning-a-Successful-Event Tue, 05 Sep 2017 14:34:00 -0700 How to Hire an AV Company for Your Event http://www.eventinterface.com/blog-article/How-to-Hire-an-AV-Company-for-Your-Event <p>On this episode of Event TALK we are speaking with Will Thompson, Business Development Manager at Atema Partners. Our discussion focuses on best practices and tips for event planners in hiring and working with AV companies.</p> <p><strong>Listen to show host Al Wynant and guest&nbsp;Will Thompson discuss the following:</strong></p> <ul style="margin-left: 40px;"> <li>The items an event planner needs to know before reaching out to an Audio Visual or Production Company with a Request for Proposals.</li> <li>How event planners can overcome challenges in working with AV companies.</li> <li>What event planners need to negotiate with venues to insure an outside AV company can successfully prepare and perform on the job.</li> <li>Latest AV trends event planners can implement to bring events to the next level.</li> <li>Top 3 tips planners need to keep in mind in working with an AV company.</li> </ul> <p style="text-align: center;"><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>LISTEN TO THE SHOW</strong></span></span></p> <p style="text-align: center;"> <audio controls=""><source src=" https://s3-us-west-1.amazonaws.com/eieventtalk/how-to-hire-an-av-company-for-your-event.m4a" /> Your browser does not support this audio element.</audio> </p> <p>&nbsp;</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>ABOUT OUR GUEST</strong></span></span><br /> Will Thompson is Business Development Manager at Atema Partners. Besides helping people pronounce the name of the company, Will helps clients in the meeting and events industry have a transformative experience with an audio visual company. His number one value is the importance of building authentic relationships with people, and to help them find the solutions to their problems, in and out of the AV industry. &nbsp;Will&nbsp;lives in Denver with his wife, Annie and their dog, Roger, who, let&rsquo;s be honest, is spoiled out of his mind. &nbsp;Connect with Will at&nbsp;<span style="color: rgb(85, 85, 85); font-family: arial, sans-serif; font-size: 12.8px; font-variant-ligatures: normal; orphans: 2; widows: 2;"><a href="mailto:will@atemapartners.com?subject=Inquiry%20via%20Eventinterface%20Event%20TALK%20podcast">will@atemapartners.com</a>.</span></p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>RELATED SHOWS</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/From-RFP-to-Venue-Contract">From RFP to Venue Contract</a><br /> <a href="https://www.eventinterface.com/blog-article/Working-in-NonTraditional-Event-Venues">Working in Non-Traditional event Venues</a></p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface Newsletter filled with tools, resources and tips for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> http://www.eventinterface.com/blog-article/How-to-Hire-an-AV-Company-for-Your-Event Tue, 05 Sep 2017 05:36:00 -0700 How to Broaden the International Appeal of Your Event Planning Business http://www.eventinterface.com/blog-article/How-to-Broaden-the-International-Appeal-of-Your-Event-Planning-Business <p>After achieving much success with a local customer base, many event planning and small businesses often decide to take the next big step by expanding internationally. Yet, it is essential not to rush in when moving from a domestic to an international market. We are therefore offering some helpful tips on how to broaden the international appeal of your event planning business.</p> <ol style="margin-left: 40px;"> <li><strong>Find an International Partner or Brand Ambassador</strong></li> </ol> <p>Try not to go it alone when expanding your event planning business internationally. It is essential to create a partnership with someone who can help you break into the market, such as an <a href="http://fortune.com/2015/08/26/finding-right-overseas-partners/" target="_blank">overseas business partner</a>, mentor or brand ambassador.</p> <p>Work alongside someone who not only understands the marketplace you are trying to break into, but who has a genuine passion for your brand. Also, consider what you want from a business partner or brand ambassador, which will allow you to set and stick to your expectations. This will ensure you do not work with the wrong partner, who may cause your event planning business more harm than good.</p> <ol style="margin-left: 40px;"> <li value="2"><strong>Hire the Right Team</strong></li> </ol> <p>Your employees will often make or break your success in an international market. Your event planning business&rsquo; needs are bound to change when advertising to a global market, which is why you will need a talented, flexible team who can help you overcome any cultural and language barriers. Otherwise, you may fail to provide the same standard of customer service, which could impact your overseas success.</p> <ol style="margin-left: 40px;"> <li value="3"><strong>Streamline Your Internal Process</strong></li> </ol> <p>Expanding internationally will take a great deal of time and resources, which is why you must streamline your internal processes to create a more productive event panning business. You must, therefore, build on your strengths and improve your company&rsquo;s weaknesses, so you can create a more efficient and professional organisation.</p> <p>For example, allow employees to work and communicate via the cloud with the help of <a href="http://www.bytes.co.uk/office-365/buy-microsoft-office-365" target="_blank">Bytes</a>, who can provide Office 365 that can offer Microsoft Office apps, unlimited email, HD video conferencing and a unified eDiscovery centre, plus more. You can also plan your events and work anywhere in the world on any device using the software, if you have an internet connection.</p> <ol style="margin-left: 40px;"> <li value="4"><strong>The Right Marketing</strong></li> </ol> <p>Marketing to international territories will be a lot different to advertising domestically. You will have to consider different languages, time zones and, of course, <a href="http://smallbusiness.chron.com/examples-cultural-differences-business-21958.html" target="_blank">cultural differences</a>. It&rsquo;s essential every marketing campaign is carefully considered with a culture in mind, or you may run the risk of offending your target market, which could signal the end of your international event planning business before you have even started.</p> <ol style="margin-left: 40px;"> <li value="5"><strong>Adjust Your Sales Tactics</strong></li> </ol> <p>You may have to alter your sales strategy or completely change a product or service to appeal to a foreign market. Alter your product range or how your offer your event planning services, and tactics to complement local tastes, customer demand and a gap in the market, while remaining true to the brand identity you have already established. Don&rsquo;t be afraid to come up with new ideas, which might be the perfect fit for a target audience overseas.</p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Recommended by our team"; amzn_assoc_linkid = "4154275e1c4dff4b2a6fa02408c44ebc"; amzn_assoc_asins = "0313397171,B01K3PL0P0,B015P1A2ME,159139113X"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> http://www.eventinterface.com/blog-article/How-to-Broaden-the-International-Appeal-of-Your-Event-Planning-Business Tue, 05 Sep 2017 05:00:00 -0700 Interviews with Planners – Diane Tighe http://www.eventinterface.com/blog-article/Interviews-with-Planners--Diane-Tighe <p>Diane Tighe is the director of catering and conference services at Washington Duke Inn and Golf Club, a AAA Four Diamond Award-winning hotel, in Durham, N.C., located on the campus of Duke University. As director of catering and conference services, she leads all the Inn&rsquo;s conference planning initiatives, which entails servicing the many meetings, conferences, incentive trips, corporate getaways and intimate trade shows hosted at the Inn.</p> <p><strong>What is the best advice you have ever received as an event planner?</strong><br /> My best advice came from a quote a client shared with me: &ldquo;What I didn&rsquo;t know I didn&rsquo;t get right.&rdquo; It is really a huge part of being a successful event planner. You have to know how to ask questions as well as be able to dissect information given.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> In our hotels parking lot.</p> <p style="margin-left: 40px;"><strong><em>What was great?</em></strong><br /> It was great to think outside of the box. We had to position a tent in a location that had a 12-foot slope over the course of a 120-foot run. The area had to have trees and lighting relocated. We had to create a sub floor, and work around the larger trees that we were not able to relocate.<br /> <strong><em>What was challenging?</em></strong><br /> Working with all parties involved to make sure everything and everyone was on the same page. It took a week to remove and relocate trees and lighting, load in the sub floor, construct a function tent as well as a tent for a kitchen. Securing additional rented kitchen equipment and lighting. These were all additional factors along with adding a ramp that created a 12-foot grade at the entry. Securing safety rails, and because the temperature decided to plummet two days prior to the event, heating needed to be added to insure the comfort of our event attendees.</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Become a better event planner with Eventinterface, request your free demo today" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>What advice would you give to someone entering the event planning business today?</strong><br /> You must be passionate about wanting to connect with your clients. You need to be a great listener to understand your client&rsquo;s needs. You need to hear what they are telling you, and be able to ask questions on what they are not telling you. You cannot be an order taker! You need to be an excellent communicator with your event team, and with your clients. You need to make sure you have all your details lined up, you need a plan A, plan B and sometimes a plan C.</p> <p><strong>What do you see as the most challenging aspect of being an event planner, and how do you overcome that challenge?</strong><br /> The most challenging fact of being an event planner is receiving last minute information that was not made available to you when it was needed, then figure out how to overcome that challenge? Make sure you surround yourself with the best vendors and event staff. Building strong relationships with your team is invaluable when you have a curve ball thrown at you. You need to be able to adapt quickly, and remember, it is never a one man show. As an event planner, you are part of a team. You need to make sure you have team members, who like you, are dedicated to executing a successful event. Challenges happen, you need to be flexible, move quick, and think on your feet.</p> <p><strong>How do you think the event industry will evolve in the next five years?</strong><br /> We will see more involvement with AV technology. The ability to produce a meeting that will stimulate the guests and motivate everyone to reach a desired outcome is enhanced when event attendees are engaged. We are seeing a trend with clients using more AV in their meetings to enhance the delivery for their attendees.</p> <p><strong>What makes you successful as an event planner?</strong><br /> Never saying I have done it all. Always looking for new, out of the box options, and ways to WOW my clients. Building relationships with my event clients and letting them know that I am part of their team. I know I have one time to get it right. There are no do-overs in the event industry.</p> <p><strong>In your opinion, what is the best and worst event industry trend of the year?&nbsp;</strong></p> <p style="margin-left: 40px;"><strong><em>Best:</em></strong><br /> Having more of a Ted Talk style dialogue and fireside chats for stage sets.<br /> <strong><em>Worst:&nbsp;</em></strong><br /> Having a boardroom table that is way too big for effective dialogue.</p> <p><strong>What is the best industry book that has helped you as an event planner?</strong><br /> Actually, I would have to say instead of a book, being involved in event community associations has been more of a help than any book. NACE, ILEA and publications like BIZ BASH and Meetings Today.</p> <p><strong>What is the one tool or item you can&#39;t live without on a daily basis as you go about your event planning job?</strong><br /> My cup of coffee! And then having a great team of co-workers. I truly could not do anything without them.</p> <p><strong><span style="font-size:14px;">CONNECT WITH DIANE</span></strong><br /> <a href="mailto:dtighe@wdigc.com?subject=Request%20via%20Interviews%20with%20Planners">Diane Tighe, CPCE</a><br /> Director of Catering &amp; Conference Services, <a href="https://www.washingtondukeinn.com/durham-meetings/" target="_blank">Washington Duke Inn and Golf Club, and JB Duke Hotel</a><br /> Phone: (919) 490.0999 ext. 6129 to speak with a meeting specialist<br /> <a href="https://www.facebook.com/WashingtonDukeInn" target="_blank">Facebook</a><br /> <a href="https://twitter.com/WashingtonDuke" target="_blank">Twitter</a></p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_search_bar_position = "bottom"; amzn_assoc_ad_mode = "search"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Our team recommends:"; amzn_assoc_default_search_phrase = "Event planning"; amzn_assoc_default_category = "All"; amzn_assoc_linkid = "206b7f91f0eeebf14e80ba68b946aa36"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface Newsletter filled with tools, resources and tips for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Diane-Tighe Fri, 01 Sep 2017 13:08:00 -0700 Top tips to hire an event planner http://www.eventinterface.com/blog-article/Top-tips-to-hire-an-event-planner <p>Need staff for events? Need to hire an event planner or meeting planner? If so, you will need to understand the key questions and topics to discuss with the prospect event staff you want to hire. Today we share top tips by professional planners to successfully hire an event planner for your events.</p> <p>According to <strong>Abla Doku</strong>, Events and Marketing Professional and Visionary behind <a href="http://theapulse.com" target="_blank">The A&nbsp;Pulse</a>, the top items to discuss when interviewing event planners for hire are:</p> <p><em><strong>What is their scope of services?</strong>&nbsp; </em><br /> Prior to posing this question, know the details of your event&rsquo;s Scope of Work. &nbsp;This is very important because event planning covers a range of tasks, and not all event planners cover them all. If for example you are planning a conference that requires the attendance of the public to make it a success, you may want to hire an event planning professional who is an expert in <a href="https://www.eventinterface.com/blog-article/5-Tips-to-Help-You-Market-Your-Event" target="_blank">event marketing</a> as well. He or she will be able to guide you with your messaging as well as event marketing strategies. Perhaps even take it completely off your plate. Also, some planners take care of invitations and respond to them, others don&#39;t. Are you going to need name badges for your participants?&nbsp; Is this something you can take care of, or do you want your planner to handle this task?&nbsp;Ultimately, you want to hire an event planner who will be available to manage and coordinate all aspects of your event.</p> <p><strong><em>How well do they work with other people or professionals?</em></strong><br /> This is a critical question to ask when hiring an event planner.&nbsp; Professional planners must work with speakers, attendees, and other vendors. &nbsp;This means their personality is important.&nbsp; They are going to need to book and work with vendors, as well as communicate with your speakers or presenters before, during and after the event. &nbsp;Read reviews about the planners you want to hire written by previous speakers, vendors, or clients. Always check references before hiring the planner.</p> <p><em><strong>How well do they fare under pressure, and how many years of experience do they have under their belt?</strong>&nbsp;</em><br /> Events are always high-pressure environments. It is important that the professional meeting or event planner remains calm. They must be able to think on their feet as things do not always go according to plan.&nbsp; Also, they must have a plan A, B and C in place and if they don&#39;t, they must be able to come up with a plan very quickly. This is where experience comes into play.</p> <p>At the end of the day, professional meeting or event planners will manage and coordinate your event, make sure you hire an event planner with a great personality who works well with others.&nbsp; In order to achieve a successful event, these professionals will follow a timeline to help everything stay on track, and help you sort out who is responsible for what to avoid any confusion. &nbsp;&nbsp;</p> <p><strong>Christian Reed-Ogba</strong>, CEO and Founder of&nbsp;<a href="http://bethanyeastpr.com" target="_blank">BethanyEast PR, LLC</a> suggest you ask the following questions when interviewing event planners to hire:</p> <ul style="margin-left: 40px;"> <li>What project management software do you use?&nbsp; Will I have access to your event plan between update meetings?</li> <li>How important is <a href="https://www.eventinterface.com/blog-article/Top-tips-for-planning-your-event-security" target="_blank">event security</a> to your event plan? Do you have trusted, bonded, and licensed vendors to provide various levels of event security?</li> <li>How will my team ensure connectability at the event?&nbsp; Will we be victim to sharing Wi-Fi service with our attendees?</li> </ul> <p><strong>Al Wynant</strong>, CEO of <a href="https://www.eventinterface.com" target="_blank">Eventinterface</a> suggest the following questions when interviewing event planners to hire:&nbsp;</p> <p><strong><em>How do you price your services?</em></strong><br /> Understand right from the beginning how the event planner charges for his or her services and what is included in that price. Is it an hourly rate, a project fee? How is payment structured?</p> <p><strong><em>What technologies can the planner bring to the planning of your event?</em></strong><br /> <a href="https://www.eventinterface.com/blog-article/Event-technology-beyond-the-registration-app" target="_blank">Event technology</a> makes managing events and attendees easier, allows for more effective communications and attendee engagement, and increases efficiencies in planning. Find out what technologies the planner uses or recommends, and why.</p> <p><strong><em>How are vendors managed?</em></strong><br /> Will you as a client be able to bring your own vendors, or will the event planner bring vendors to the table? If the planner hires vendors, how will the relationships be managed? Will you be responsible to negotiate, work with and pay the vendors directly, or will the planner take on this responsibility?</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Request your free Eventinterface demo today" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a><br /> <br /> <strong>Alena Powell</strong> with <a href="http://stressfreepartyplanning.com/" target="_blank"><span style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px; font-variant-ligatures: normal; orphans: 2; widows: 2;">Stress Free Party Planning</span></a>&nbsp;shares the following advice to consider when seeking to hire an event planner:&nbsp;</p> <p><em><strong>Do you have a lot of experience with ______? [fill-in-the-blank with the type of event]</strong></em><br /> This is a great question to start the conversation. Have the planner explain and give examples. An experienced planner will get straight to the point and we will not want to waste your time. Planners learn to be efficient.&nbsp;So, start off with this question and you will learn pretty quickly if this will be a productive conversation.</p> <p><strong><em>Ask if the planner is available on the dates of the event.</em></strong><br /> It is best to ask this question towards the start of your conversation. There is nothing worse than going through the entire interview, then suddenly remembering you didn&#39;t mention the dates to see if the planner is even available.</p> <p><strong><em>What is your work style?</em></strong><br /> It&#39;s not just important to know if the planner can <a href="https://www.eventinterface.com/blog-article/How-Meeting-and-Event-Planners-Should-Plan-Their-Week" target="_blank">do the job</a>. It is vital that you get a glimpse of how they work. What makes them comfortable when it comes to meeting deadlines. You should ask yourself, can I work well with this person? Do they align with my work style? Because bottom line &ndash; you prefer to work with someone who can work within your workplace culture and dynamics before hiring them to manage your event.</p> <p><strong>Richard O&rsquo;Malley </strong>of <a href="http://www.theomalleyproject.com" target="_blank">The How Behind the Wow!</a> suggests that all individuals or committees ask prospect planners the following questions before hiring event staff:</p> <ul style="margin-left: 40px;"> <li>What is the biggest mistake you have ever made as a planner?</li> <li>What did you learn from this mistake?</li> <li>What three things do you do better than anyone else?&nbsp;</li> </ul> <p><strong>IN WRAP UP</strong><br /> Before hiring an event planner to work on your event it is important to ask some key questions to ensure that you hire the right event planner for your project.</p> <ul style="margin-left: 40px;"> <li>Ask about experience.</li> <li>Discover their <a href="https://www.eventinterface.com/blog-article/10-things-successful-planners-do-every-day" target="_blank">working style</a> and if that fits with your and your company&rsquo;s style.</li> <li>Understand the level of service and talent they can bring to the table to successfully manage your event.</li> <li>Understand the financial implications of hiring an event planner before signing an agreement.</li> </ul> <p>Add your thoughts and tips about hiring event planners in the comment section below.&nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface Newsletter filled with tools, resources and tips for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> http://www.eventinterface.com/blog-article/Top-tips-to-hire-an-event-planner Mon, 28 Aug 2017 07:33:00 -0700 A Better Way to Serve Premium Wine to Your Event Attendees http://www.eventinterface.com/blog-article/A-Better-Way-to-Serve-Premium-Wine-to-Your-Event-Attendees <p>Millennials now make up the number one wine-drinking consumer segment in the United States, a number estimated at over <a href="http://www.mytotalretail.com/article/millennials-going-green-means-retail-must-follow/" target="_blank">90 million</a>. Sustainability too is an important consideration for this group. They appear to be the first generation willing to spend more on sustainable products. Companies, services and events wanting to <a href="https://www.eventinterface.com/blog-article/4-Ways-to-Market-Your-Event-to-Millennials">attract this group</a> will need to make a conscious effort to succeed by providing high-quality and sustainable products.</p> <p>A company that prides itself on being at the forefront of cultural trends, Interscope seeks to serve this generation in a way that is cutting-edge and different. They have teamed up with StackTek, developers of a patented revolutionary single-serve package, in delivering ready-to-drink premium-quality wine, served in its own on the go container mirrored after the Reidel stemless glass.</p> <p><img alt="Electric Sky Wine Pinot Grigio Wine for Events at Eventinterface News" src="https://eieventimages.s3.amazonaws.com/1503195223_Electric-Sky-Ponot-Grigio-at-Eventinterface-News-Wine-for-Events.png" style="width: 250px; height: 351px; float: left; margin: 15px 8px;" />The company&rsquo;s Electric Sky Wine Pinot Grigio, Ros&eacute;, and California Red Blend were the exclusive wines sold at Governors Ball music festival in New York, Bonnaroo in Tennessee, and Mamby on the Beach in Chicago earlier this summer. The wine too has been building a word-of-mouth buzz by appearing at tastemaker music-industry events, including recent shows with Jack Garratt, Arty, MGK, and more.</p> <p>Served in a lightweight, shatterproof and eco-friendly package, designed to look and feel like glassware, Electric Sky provides meeting and event planners convenience without compromising quality or image. The premium-quality, single-serve wines can be enjoyed safely and without waste at any type of event. &ldquo;750 ml glass bottles at concerts, festivals and events just aren&rsquo;t the most efficient way to serve consumers today,&rdquo; shared Daniel Sena, Interscope&rsquo;s head of strategic marketing. &ldquo;The portability of the stackable packaging allows consumers to take the wine with them and consume it where and when they want. At festivals and events, this improves upon the antiquated practice of having bartenders uncork a bottle and eyeball a pour, then consumers being forced to navigate crowds with open containers. Our product solves those problems.&rdquo;</p> <p>We tested out the three varieties here at Eventinterface. Not only were they of excellent quality, our team liked the ready-to-drink format, and that the wines were sourced from vineyards that are environmentally responsible. There were no half-empty bottles remaining after the event, resulting in no wine waste. The glasses were later recycled and reused. &nbsp;</p> <p>Electric Sky Wine will continue to roll out new varietals in the coming months. To learn more about Electric Sky Wine and bring it to your event, visit: <a href="https://www.electricskywine.com" target="_blank">http://www.electricskywine.com</a>.</p> <p><span style="font-size:11px;">Lead in photograph courtesy of Electric Sky Wine, Mamby on the Beach, Chicago.</span></p> <p><span style="font-size:11px;"><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get our Eventinterface Newsletter" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></span></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIGhlaWdodD0iMzBweCIgd2lkdGg9IjMwcHgiIHZpZXdCb3g9Ii0xIC0xIDMxIDMxIj48Zz48cGF0aCBkPSJNMjkuNDQ5LDE0LjY2MiBDMjkuNDQ5LDIyLjcyMiAyMi44NjgsMjkuMjU2IDE0Ljc1LDI5LjI1NiBDNi42MzIsMjkuMjU2IDAuMDUxLDIyLjcyMiAwLjA1MSwxNC42NjIgQzAuMDUxLDYuNjAxIDYuNjMyLDAuMDY3IDE0Ljc1LDAuMDY3IEMyMi44NjgsMC4wNjcgMjkuNDQ5LDYuNjAxIDI5LjQ0OSwxNC42NjIiIGZpbGw9IiNmZmYiIHN0cm9rZT0iI2ZmZiIgc3Ryb2tlLXdpZHRoPSIxIj48L3BhdGg+PHBhdGggZD0iTTE0LjczMywxLjY4NiBDNy41MTYsMS42ODYgMS42NjUsNy40OTUgMS42NjUsMTQuNjYyIEMxLjY2NSwyMC4xNTkgNS4xMDksMjQuODU0IDkuOTcsMjYuNzQ0IEM5Ljg1NiwyNS43MTggOS43NTMsMjQuMTQzIDEwLjAxNiwyMy4wMjIgQzEwLjI1MywyMi4wMSAxMS41NDgsMTYuNTcyIDExLjU0OCwxNi41NzIgQzExLjU0OCwxNi41NzIgMTEuMTU3LDE1Ljc5NSAxMS4xNTcsMTQuNjQ2IEMxMS4xNTcsMTIuODQyIDEyLjIxMSwxMS40OTUgMTMuNTIyLDExLjQ5NSBDMTQuNjM3LDExLjQ5NSAxNS4xNzUsMTIuMzI2IDE1LjE3NSwxMy4zMjMgQzE1LjE3NSwxNC40MzYgMTQuNDYyLDE2LjEgMTQuMDkzLDE3LjY0MyBDMTMuNzg1LDE4LjkzNSAxNC43NDUsMTkuOTg4IDE2LjAyOCwxOS45ODggQzE4LjM1MSwxOS45ODggMjAuMTM2LDE3LjU1NiAyMC4xMzYsMTQuMDQ2IEMyMC4xMzYsMTAuOTM5IDE3Ljg4OCw4Ljc2NyAxNC42NzgsOC43NjcgQzEwLjk1OSw4Ljc2NyA4Ljc3NywxMS41MzYgOC43NzcsMTQuMzk4IEM4Ljc3NywxNS41MTMgOS4yMSwxNi43MDkgOS43NDksMTcuMzU5IEM5Ljg1NiwxNy40ODggOS44NzIsMTcuNiA5Ljg0LDE3LjczMSBDOS43NDEsMTguMTQxIDkuNTIsMTkuMDIzIDkuNDc3LDE5LjIwMyBDOS40MiwxOS40NCA5LjI4OCwxOS40OTEgOS4wNCwxOS4zNzYgQzcuNDA4LDE4LjYyMiA2LjM4NywxNi4yNTIgNi4zODcsMTQuMzQ5IEM2LjM4NywxMC4yNTYgOS4zODMsNi40OTcgMTUuMDIyLDYuNDk3IEMxOS41NTUsNi40OTcgMjMuMDc4LDkuNzA1IDIzLjA3OCwxMy45OTEgQzIzLjA3OCwxOC40NjMgMjAuMjM5LDIyLjA2MiAxNi4yOTcsMjIuMDYyIEMxNC45NzMsMjIuMDYyIDEzLjcyOCwyMS4zNzkgMTMuMzAyLDIwLjU3MiBDMTMuMzAyLDIwLjU3MiAxMi42NDcsMjMuMDUgMTIuNDg4LDIzLjY1NyBDMTIuMTkzLDI0Ljc4NCAxMS4zOTYsMjYuMTk2IDEwLjg2MywyNy4wNTggQzEyLjA4NiwyNy40MzQgMTMuMzg2LDI3LjYzNyAxNC43MzMsMjcuNjM3IEMyMS45NSwyNy42MzcgMjcuODAxLDIxLjgyOCAyNy44MDEsMTQuNjYyIEMyNy44MDEsNy40OTUgMjEuOTUsMS42ODYgMTQuNzMzLDEuNjg2IiBmaWxsPSIjYmQwODFjIj48L3BhdGg+PC9nPjwvc3ZnPg==); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 202px; left: 36px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 202px; left: 36px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 202px; left: 36px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 202px; left: 36px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 202px; left: 36px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 202px; left: 36px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIGhlaWdodD0iMzBweCIgd2lkdGg9IjMwcHgiIHZpZXdCb3g9Ii0xIC0xIDMxIDMxIj48Zz48cGF0aCBkPSJNMjkuNDQ5LDE0LjY2MiBDMjkuNDQ5LDIyLjcyMiAyMi44NjgsMjkuMjU2IDE0Ljc1LDI5LjI1NiBDNi42MzIsMjkuMjU2IDAuMDUxLDIyLjcyMiAwLjA1MSwxNC42NjIgQzAuMDUxLDYuNjAxIDYuNjMyLDAuMDY3IDE0Ljc1LDAuMDY3IEMyMi44NjgsMC4wNjcgMjkuNDQ5LDYuNjAxIDI5LjQ0OSwxNC42NjIiIGZpbGw9IiNmZmYiIHN0cm9rZT0iI2ZmZiIgc3Ryb2tlLXdpZHRoPSIxIj48L3BhdGg+PHBhdGggZD0iTTE0LjczMywxLjY4NiBDNy41MTYsMS42ODYgMS42NjUsNy40OTUgMS42NjUsMTQuNjYyIEMxLjY2NSwyMC4xNTkgNS4xMDksMjQuODU0IDkuOTcsMjYuNzQ0IEM5Ljg1NiwyNS43MTggOS43NTMsMjQuMTQzIDEwLjAxNiwyMy4wMjIgQzEwLjI1MywyMi4wMSAxMS41NDgsMTYuNTcyIDExLjU0OCwxNi41NzIgQzExLjU0OCwxNi41NzIgMTEuMTU3LDE1Ljc5NSAxMS4xNTcsMTQuNjQ2IEMxMS4xNTcsMTIuODQyIDEyLjIxMSwxMS40OTUgMTMuNTIyLDExLjQ5NSBDMTQuNjM3LDExLjQ5NSAxNS4xNzUsMTIuMzI2IDE1LjE3NSwxMy4zMjMgQzE1LjE3NSwxNC40MzYgMTQuNDYyLDE2LjEgMTQuMDkzLDE3LjY0MyBDMTMuNzg1LDE4LjkzNSAxNC43NDUsMTkuOTg4IDE2LjAyOCwxOS45ODggQzE4LjM1MSwxOS45ODggMjAuMTM2LDE3LjU1NiAyMC4xMzYsMTQuMDQ2IEMyMC4xMzYsMTAuOTM5IDE3Ljg4OCw4Ljc2NyAxNC42NzgsOC43NjcgQzEwLjk1OSw4Ljc2NyA4Ljc3NywxMS41MzYgOC43NzcsMTQuMzk4IEM4Ljc3NywxNS41MTMgOS4yMSwxNi43MDkgOS43NDksMTcuMzU5IEM5Ljg1NiwxNy40ODggOS44NzIsMTcuNiA5Ljg0LDE3LjczMSBDOS43NDEsMTguMTQxIDkuNTIsMTkuMDIzIDkuNDc3LDE5LjIwMyBDOS40MiwxOS40NCA5LjI4OCwxOS40OTEgOS4wNCwxOS4zNzYgQzcuNDA4LDE4LjYyMiA2LjM4NywxNi4yNTIgNi4zODcsMTQuMzQ5IEM2LjM4NywxMC4yNTYgOS4zODMsNi40OTcgMTUuMDIyLDYuNDk3IEMxOS41NTUsNi40OTcgMjMuMDc4LDkuNzA1IDIzLjA3OCwxMy45OTEgQzIzLjA3OCwxOC40NjMgMjAuMjM5LDIyLjA2MiAxNi4yOTcsMjIuMDYyIEMxNC45NzMsMjIuMDYyIDEzLjcyOCwyMS4zNzkgMTMuMzAyLDIwLjU3MiBDMTMuMzAyLDIwLjU3MiAxMi42NDcsMjMuMDUgMTIuNDg4LDIzLjY1NyBDMTIuMTkzLDI0Ljc4NCAxMS4zOTYsMjYuMTk2IDEwLjg2MywyNy4wNTggQzEyLjA4NiwyNy40MzQgMTMuMzg2LDI3LjYzNyAxNC43MzMsMjcuNjM3IEMyMS45NSwyNy42MzcgMjcuODAxLDIxLjgyOCAyNy44MDEsMTQuNjYyIEMyNy44MDEsNy40OTUgMjEuOTUsMS42ODYgMTQuNzMzLDEuNjg2IiBmaWxsPSIjYmQwODFjIj48L3BhdGg+PC9nPjwvc3ZnPg==); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 204px; left: 38px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 204px; left: 38px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIGhlaWdodD0iMzBweCIgd2lkdGg9IjMwcHgiIHZpZXdCb3g9Ii0xIC0xIDMxIDMxIj48Zz48cGF0aCBkPSJNMjkuNDQ5LDE0LjY2MiBDMjkuNDQ5LDIyLjcyMiAyMi44NjgsMjkuMjU2IDE0Ljc1LDI5LjI1NiBDNi42MzIsMjkuMjU2IDAuMDUxLDIyLjcyMiAwLjA1MSwxNC42NjIgQzAuMDUxLDYuNjAxIDYuNjMyLDAuMDY3IDE0Ljc1LDAuMDY3IEMyMi44NjgsMC4wNjcgMjkuNDQ5LDYuNjAxIDI5LjQ0OSwxNC42NjIiIGZpbGw9IiNmZmYiIHN0cm9rZT0iI2ZmZiIgc3Ryb2tlLXdpZHRoPSIxIj48L3BhdGg+PHBhdGggZD0iTTE0LjczMywxLjY4NiBDNy41MTYsMS42ODYgMS42NjUsNy40OTUgMS42NjUsMTQuNjYyIEMxLjY2NSwyMC4xNTkgNS4xMDksMjQuODU0IDkuOTcsMjYuNzQ0IEM5Ljg1NiwyNS43MTggOS43NTMsMjQuMTQzIDEwLjAxNiwyMy4wMjIgQzEwLjI1MywyMi4wMSAxMS41NDgsMTYuNTcyIDExLjU0OCwxNi41NzIgQzExLjU0OCwxNi41NzIgMTEuMTU3LDE1Ljc5NSAxMS4xNTcsMTQuNjQ2IEMxMS4xNTcsMTIuODQyIDEyLjIxMSwxMS40OTUgMTMuNTIyLDExLjQ5NSBDMTQuNjM3LDExLjQ5NSAxNS4xNzUsMTIuMzI2IDE1LjE3NSwxMy4zMjMgQzE1LjE3NSwxNC40MzYgMTQuNDYyLDE2LjEgMTQuMDkzLDE3LjY0MyBDMTMuNzg1LDE4LjkzNSAxNC43NDUsMTkuOTg4IDE2LjAyOCwxOS45ODggQzE4LjM1MSwxOS45ODggMjAuMTM2LDE3LjU1NiAyMC4xMzYsMTQuMDQ2IEMyMC4xMzYsMTAuOTM5IDE3Ljg4OCw4Ljc2NyAxNC42NzgsOC43NjcgQzEwLjk1OSw4Ljc2NyA4Ljc3NywxMS41MzYgOC43NzcsMTQuMzk4IEM4Ljc3NywxNS41MTMgOS4yMSwxNi43MDkgOS43NDksMTcuMzU5IEM5Ljg1NiwxNy40ODggOS44NzIsMTcuNiA5Ljg0LDE3LjczMSBDOS43NDEsMTguMTQxIDkuNTIsMTkuMDIzIDkuNDc3LDE5LjIwMyBDOS40MiwxOS40NCA5LjI4OCwxOS40OTEgOS4wNCwxOS4zNzYgQzcuNDA4LDE4LjYyMiA2LjM4NywxNi4yNTIgNi4zODcsMTQuMzQ5IEM2LjM4NywxMC4yNTYgOS4zODMsNi40OTcgMTUuMDIyLDYuNDk3IEMxOS41NTUsNi40OTcgMjMuMDc4LDkuNzA1IDIzLjA3OCwxMy45OTEgQzIzLjA3OCwxOC40NjMgMjAuMjM5LDIyLjA2MiAxNi4yOTcsMjIuMDYyIEMxNC45NzMsMjIuMDYyIDEzLjcyOCwyMS4zNzkgMTMuMzAyLDIwLjU3MiBDMTMuMzAyLDIwLjU3MiAxMi42NDcsMjMuMDUgMTIuNDg4LDIzLjY1NyBDMTIuMTkzLDI0Ljc4NCAxMS4zOTYsMjYuMTk2IDEwLjg2MywyNy4wNTggQzEyLjA4NiwyNy40MzQgMTMuMzg2LDI3LjYzNyAxNC43MzMsMjcuNjM3IEMyMS45NSwyNy42MzcgMjcuODAxLDIxLjgyOCAyNy44MDEsMTQuNjYyIEMyNy44MDEsNy40OTUgMjEuOTUsMS42ODYgMTQuNzMzLDEuNjg2IiBmaWxsPSIjYmQwODFjIj48L3BhdGg+PC9nPjwvc3ZnPg==); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 211px; left: 38px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 211px; left: 38px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> http://www.eventinterface.com/blog-article/A-Better-Way-to-Serve-Premium-Wine-to-Your-Event-Attendees Sun, 20 Aug 2017 04:00:00 -0700 4 Ways to Market Your Event to Millennials http://www.eventinterface.com/blog-article/4-Ways-to-Market-Your-Event-to-Millennials <p>Move over, Baby Boomers, <a href="http://www.pewresearch.org/fact-tank/2016/04/25/millennials-overtake-baby-boomers/" target="_blank">Millennials have taken over</a> as the largest demographic in the United States. They&rsquo;re the 18-34 year olds who are attending a great deal of your events and have an astounding amount of buying power. So, if you haven&rsquo;t yet made a concerted effort in marketing your events to this new millennial audience, you are missing out.&nbsp;Why? <a href="https://www.eventbrite.com/blog/millennials-event-trends-ds00/" target="_blank">Consider this fact</a>: 75% of Millennials value experiences over material things. When you are planning out your event marketing and sponsorship strategy, be sure to include these four ways to market your event to Millennials.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">1. HANG OUT WHERE MILLENNIALS HANG OUT ONLINE</span></span></strong><br /> If you want to market yoru event to a Millennial, put yourself in our shoes. We are a generation that grew into technology becoming second nature to us. We live for virtual connectivity, especially at events, but certainly in our everyday lives. With these things in mind, it&rsquo;s no wonder we spend so much time online.</p> <p>Step one in figuring out the best way to <a href="https://www.socialtables.com/blog/event-marketing/event-marketing-plan/" target="_blank">market your event</a> to Millennials is to find out where we hang out online. 23% of our time online is spent on social media and blogs, so this is a great place to start. Millennials love interacting with brands, so find out which social network you have the most engagement on. Facebook Insights, Twitter Analytics, and the myriad of free Instagram tools can help shine a line on which network is most worthy of your time. When you find the leading social network (or two!), take time to build content around your event to post. Tell us through social posts what is so special about your event. It could be the keynote speakers, the awesome venue, or the people who have signed up so far. Showing us the why we should want to attend is a powerful message. Plus, it&rsquo;s never too early to generate FOMO.</p> <p>And whatever you do: don&rsquo;t try to market your brand 100%, on every social network, all of the time. It&rsquo;s not sustainable and you run the risk of marketing yourself potentially to an empty room.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">2. MAKE MESSAGING FEEL NATIVE</span></span></strong><br /> Another option for marketing your event to millennials is leveraging your digital ads to reach a wider audience. I know what you might be thinking: digital ads have a bad reputation. They are jarring, they are intrusive, and they are hardly ever anything you actually want to click on. So, when it comes to messaging around your event, make it feel native to our social feeds.</p> <p>This may require a little bit of testing on your end to see what kind of messaging resonates the best with your audience. For example: do animated gifs always earn you a retweet? Are funny posts the way to go? Or is simple, clean imagery the best way to get engagement? Mimic your best performing content when you market your event via a digital ad. The likelihood that you&rsquo;ll earn a click, share, or best case scenario, a ticket signup, is highly likely.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">3. TARGET THE RIGHT AUDIENCE&nbsp;</span></span></strong><br /> If you decide to continue on the path of launching digital ads, make sure to target the right audience. And it&rsquo;s no secret that Millennials look for social proof from their favorite social networks like Instagram or Twitter. So how do you get your event head in front of the right target audience? Most social networks allow you to serve up your ad based on a targeted, geographic area and based on things your followers have liked.</p> <p>So, if it&rsquo;s Millennials you&rsquo;re interested in marketing to, make sure you specify the demographic (18-34 years old), their likes, and their geographic location.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">4. DON&rsquo;T JUST ASK FOR SOCIAL SHARE, INCENTIVIZE IT</span></span></strong><br /> It&rsquo;s always a best practice to add social share buttons about your event. Include <a href="https://www.socialtables.com/blog/social-media/drive-event-ticket-sales/" target="_blank">social share buttons</a> on blog posts as a call to action, on the event information page, or simply on your website. But, if you want to amp up marketing your event to Millennials with social shares, you can incentivize them.</p> <p>If you have an event website that also includes an online community of attendees, incentivize social shares with discount referral codes. The referrer can receive exclusives to the event and the referee can get a discount to the event. By encouraging social shares with those who have signed up for the event, you&rsquo;re activating your attendees to market the event on your behalf. &nbsp;</p> <p>With the Millennial population taking over as one the largest demographic in the United States, you&rsquo;d be remiss if you didn&rsquo;t market to this generation. They&rsquo;re attending events at record highs which can inevitably mean an increase in revenue generated from ticket sales for you. With careful marketing planning well-before the event happens, you&rsquo;ll be able to devise a plan to maximize your reach to this demographic.</p> <p><em>Which other ways do you market your event to millennials? Share them with us in the comments below or send us a tweet @socialtables!</em></p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;"><img alt="" src="https://eieventimages.s3.amazonaws.com/1503028292_Laura-Lopez_Socialtables-and-eventinterface-guest-blogger.png" style="width: 150px; height: 150px; float: left; margin: 6px;" />GUEST AUTHOR</span></span></strong><br /> Laura Lopez is the Senior Community Manager at <a href="http://www.socialtables.com" target="_blank">Social Tables</a>. The award-winning platform has been used to source, plan and execute over two million events since 2011. In her role, she puts the &ldquo;social&rdquo; in Social Tables through generating brand awareness both online and off through content, digital marketing, industry partnerships, and events.</p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Eventinterface staff picks"; amzn_assoc_linkid = "4371ed3a0e3c6172216b324a0fb6cdec"; amzn_assoc_asins = "0814433227,1119369045,0692472398,B072J9NQP3"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p>&nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface Newsletter filled with tools, resources and tips for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> http://www.eventinterface.com/blog-article/4-Ways-to-Market-Your-Event-to-Millennials Fri, 18 Aug 2017 05:00:00 -0700 Interviews with Planners – Susan Sexton http://www.eventinterface.com/blog-article/Interviews-with-Planners--Susan-Sexton <p>Susan Sexton Blend Custom Parfum Studio&rsquo;s CEO Susan brings decades of experience in marketing communications, branding and event strategy, and planning gained from both the corporate and agency sides of the business. Her personal brand is intuitive, creative and international in scope. She enjoys collaborating with like-minded professionals in designing event concepts that are influential, memorable and fun.</p> <p>After a successful career in advertising, Susan expanded her repertoire to include sensory branding events whereby she could combine her passion for corporate marketing with her love of all things fragrant to create influential experiences.</p> <p>At Blend Custom Parfum, Susan founded a sensory branding team-building concept whereby corporations may entertain their employees, customers or guests in an engaging way and truly tap into being memorable. The Mysterious Art of Fragrance concept has become popular to entertain, engage and influence audiences of all kinds. Clients include UPS, Equifax, The Southern Company, Cox Communications, Americas Mart, Chateau Elan, Beau Rivage, Travel Alberta, Georgia- Pacific, Atlanta Botanical Garden, Galimard Parfumerie, and Tangerine Travel.</p> <p><strong>What is the best advice you have ever received as a planner?</strong><br /> Have the space ready an hour before the event. People will arrive early, and it is always best to be prepared before guests begin to arrive. Always check and double-check all of the details. The Devil is in the Details.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> The cask room in a French Chateau was one of the most interesting locations we planned an event at. It was very intriguing in terms of ambiance, with large oak casks lining the walls and medieval armor as decor. Among the challenges was the dim lighting and the difficulty to set-up the venue due to unusual supports in the rooms. The final product was worth the details we had to work around. We simply had to vary our approach to set up and get creative in order to move around the room efficiently. We took care of the guests and they did not perceive any problems. It was seamless.</p> <p><strong>What advice would you give to someone entering the business today?&nbsp;</strong><br /> Access your strengths and weaknesses and compare them to the attributes needed to be a corporate meeting planner. Being consistently on time, liking the details, being a people person and a problem solver are all necessary to be successful in the business. And, be sure you are willing to work long hours.</p> <p><strong>What do you see as the most challenging aspect of being a planner, and how do you overcome that challenge?</strong><br /> Keeping the team motivated, enthused and in lockstep. To overcome challenges, be clear on expectations and instructions, lead by example, have fun, and reward your team&rsquo;s efforts.&nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Sign up for your free Eventinterface demo" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>How do you think our industry will evolve in the next five years?</strong><br /> I think the industry will continue to become more creative and festivalized in approach. In other words, many aspects of an event will come together to complete the whole story. Sensory experiences will become more common whereby music, smell, touch, taste will all merge for one central effect. I think there will be less emphasis on technology and a specific age target. More emphasis on educational approaches.</p> <p><strong>What makes you successful as a planner?</strong><br /> Passion is what makes the difference. Having all the parts and pieces of event planning isn&#39;t enough. You have to really love what you do and what you create. When you do, the event is mesmerizing. You have to have the magic.</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?</strong><br /> Worst is targeting everything to millennials.</p> <p>Best trend is educational and experiential approaches that truly engage and inspire attendees.</p> <p><strong>What is the best industry book that has helped you as a planner?</strong><br /> <a href="https://www.amazon.com/gp/product/1118297709/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1118297709&amp;linkCode=as2&amp;tag=ventinterface-20&amp;linkId=4d6970f9ae6db7d60c578d6d36c48f37" target="_blank">Zig Zag: The Surprising Path to Greater Creativity</a><img alt="" border="0" height="1" src="//ir-na.amazon-adsystem.com/e/ir?t=ventinterface-20&amp;l=am2&amp;o=1&amp;a=1118297709" style="border:none !important; margin:0px !important;" width="1" />&nbsp;by Keith Sawyer.</p> <p><strong>What is the one tool/item you can&#39;t live without on a daily basis as you go about your planning job?&nbsp;</strong><br /> My phone. It&#39;s my everything.</p> <p><strong>CONNECT WITH SUSAN</strong><br /> <a href="mailto:sesexton@live.com?subject=Interviews%20with%20Planners%20Inquiry">Susan Sexton</a><br /> CEO, <a href="http://www.blendcustomparfum.com" target="_blank">BLEND Custom Parfum Studio</a><br /> Phone Number: (404) 202-5503<br /> <a href="https://www.linkedin.com/in/susan-sexton-179b502/" target="_blank">LinkedIn</a><br /> <a href="http://facebook.com/blendcustomparfum" target="_blank">Facebook</a><br /> <a href="https://twitter.com/blendparfum" target="_blank">Twitter</a><br /> <strong>Affiliations and Memberships:</strong><br /> International Perfume Bottle Association, PRSA.</p> <p><strong>RELATED POSTS</strong><br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Justin-Hersh">Interviews with Planners &ndash; Justin Hersh</a>.<br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Betty-Owens">Interviews with Planners &ndash; Betty Owens</a>.</p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Eventinterface Staff Picks"; amzn_assoc_linkid = "c699cbc996db12bfc9795b71f92eea35"; amzn_assoc_asins = "B007H9H23U,0131149385,0470155744,1882345460"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p><br /> <a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface Newsletter filled with tools, resources and tips for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Susan-Sexton Fri, 18 Aug 2017 04:00:00 -0700 Interviews with Planners – Erik Fabian http://www.eventinterface.com/blog-article/Interviews-with-Planners--Erik-Fabian <p>Erik Fabian is a brand marketer and event maker formerly at Moleskine and Greenhouse Software. He has an MFA in performance from the School of The Art Institute of Chicago and been devising events for 20 years. He is especially fond of creating participatory cultural and business events where people make things together. He currently helps founders launch and build new brands at Upright Brand.</p> <p><strong>What is the best advice you have ever received as a planner?</strong><br /> Build plans backwards in time. Work from the end goal back to the beginning.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> In Miami during Art Basel Miami many of the satellite fairs occupy hotels with the galleries displaying their wares in the hotel rooms. I created a site for a small art performance in a hotel room bathroom for a gallery. Guests would enter one at a time and take part in a rather mysterious experience. It was a novel site and experience for the guests that created buzz for the gallery. Of course, working with the available space is always a challenge but it can be useful to design within constraints. I just had to keep it simple to not ask too much of the space or guest.</p> <p><strong>What advice would you give to someone entering the business today?</strong><br /> Study design, storytelling, and technology. Learn to make your events unique experiences rather than larger versions of a corporate meeting. People hate meetings but they love sharing their knowledge and meeting interesting people.</p> <p><strong>What do you see as the most challenging aspect of being a planner, and how do you overcome that challenge?</strong><br /> Events are not a website. Events have always been relatively hard to measure, seen as costly, and underestimated in terms of workload to execute properly. Today is even worse because digital marketing is setting very lean expectations on efficiency, cost, and metrics. I think the first step is educating non-planners on the effort it takes to execute an event in the physical world, what that costs, and what is a realistic measurement expectation based on the budget available. I also think it is on planners to continually underline the impact and unique quality the experience events offer. That fact that we spend so much time online make the time we spend together all the more valuable.</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Sign up for your free Eventinterface Demo" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>How do you think our industry will evolve in the next five years?</strong><br /> Technology and media will continue to be the elephant in the room. The normalization of Augmented and Virtual Reality in the next couple years will radically change how people participate in events. Webinar type formats and physical events will bleed into each other. I think there is conference burnout as well. Smaller events will become more important.</p> <p><strong>What makes you successful as a planner?</strong><br /> I am creative, organized and empathetic. I have a strong sense of space, narrative, design, and human psychology.</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?</strong><br /> There is still way too much cheap swag given out at events. Tech events are particularly guilty of this.</p> <p>I am excited to see folks continue to experiment with formats whether self-organizing unconference type events or more small group events.</p> <p><strong>What is the best industry book that has helped you as a planner?</strong><br /> <a href="https://www.amazon.com/gp/product/0812993012/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0812993012&amp;linkCode=as2&amp;tag=ventinterface-20&amp;linkId=a5a7455bd5ccec337c027ddc9bc85d7d" target="_blank">Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration</a><img alt="" border="0" height="1" src="//ir-na.amazon-adsystem.com/e/ir?t=ventinterface-20&amp;l=am2&amp;o=1&amp;a=0812993012" style="border:none !important; margin:0px !important;" width="1" /> is about how Pixar manages creative teams and their approach to making films. Creating a film and an event have a lot in common.</p> <p><strong>What is the one tool/item you can&#39;t live without on a daily basis as you go about your planning job?</strong><br /> Google Docs.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">CONNECT WITH ERIK</span></span></strong><br /> <a href="mailto:hello@uprightbrand.me?subject=Interviews%20with%20Planners%20Inquiry">Erik Fabian</a><br /> Founder, <a href="https://www.uprightbrand.me" target="_blank">Upright Brand</a><br /> <a href="https://www.linkedin.com/in/erikfabian/" target="_blank">LinkedIn</a><br /> <a href="https://twitter.com/ErikFabian" target="_blank">Twitter</a></p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">RELATED POSTS</span></span></strong><br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Claus-Raasted">Interviews with Planners &ndash; Claus Raasted.</a><br /> <a href="https://www.eventinterface.com/blog-article/Working-in-NonTraditional-Event-Venues">Working in Non-Traditional Event Venues</a>.</p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Eventinterface Staff Picks"; amzn_assoc_linkid = "1d776b891f2f8521dbe231452d9bfa35"; amzn_assoc_asins = "0240812247,0998214906,1584235187,3035610207"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface Newsletter filled with tools, resources and tips for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Erik-Fabian Wed, 16 Aug 2017 04:00:00 -0700 How to monetize your event content for free http://www.eventinterface.com/blog-article/How-to-monetize-your-event-content-for-free <p>As a meeting organizer, you spend an exorbitant amount of time insuring that your program is the best possible. You scrutinize hundreds, if not thousands of speaker proposals. Then, you collect presentations and handouts to share with your attendees. During the event, you record your sessions. Once your event wraps you are left with an extremely valuable catalog of content. In most instances, some of this content is made available on social networks, or association and company websites. As organizers, you move on to the next event and slowly forget about the amazing content you just delivered to your participants. You seem to forget all the work you poured into creating your remarkable program. You forget the significance of your content, that your content has an educational and monetary value. After all, isn&rsquo;t the program the reason people paid to come to your conference?</p> <p>Most associations and companies have years of well-curated event content. It&rsquo;s just sitting on a hard drive, waiting to be discovered again. Would it not be great if you could put this resource to work? Use it to engage and educate a larger percentage of your stakeholders? Attract new people to your program, cause, product or brand? Generate revenue for your organization, association or company?</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">DID YOU KNOW?</span></span></strong><br /> &ldquo;Only 15 to 20 percent of possible attendees participate in your conferences and events. People stay home for a variety of reasons, from budget to personal. A large percentage of these individuals still wants to learn, network and connect,&rdquo; said Al Wynant, Eventinterface Co-Founder and CEO. &ldquo;Sharing a few videos and some materials post-conference doesn&rsquo;t service these people. Creating an online content resource for your live attendees and opening this up to your prospects at home allows you to engage a larger percentage of people, share valuable content and create engaging best-in-class online communities around your cause, product, service and brand. This is why we created Eventinterface DISCOVER,&rdquo; said Wynant.</p> <p>Eventinterface DISCOVER allows meeting organizers to use program content and build an engaging, best-in-class online community, inviting individuals who could not participate in a conference to join an online community, focused on content, learning and networking. Conference organizers can do this using the materials already created for their live events without any additional investment or resources. &ldquo;Building this community, accessible by registration, allows meeting organizers to increase engagement, generate revenue and access valuable business intelligence from participants,&rdquo; said Wynant.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">A CASE STUDY</span></span></strong><br /> This biannual science conference attracts on average 125 international attendees. Approximately 375 attendees are not able to attend, mainly for budgetary considerations. Thirty-five speakers present highly scientific papers at this conference. Presentations are never posted publicly, and the conference generally breaks even.</p> <p>For the following conference, the organizer worked with the speakers to obtain permission to share presentations and abstracts. These were posted to Eventinterface once the event concluded, and allowed the organizers to sell access to stakeholders who were not able to attend the conference. The 375 at home prospects were invited to buy into the conference community for a fee, at about half of the conference registration fee. 307 at home attendees purchased access at $995 each.</p> <p>Stakeholder engagement went from 25% to 87% and the conference went from breaking even to generating an additional $305,465. These were excellent results, and may not be typical for all conferences, but show the potential of creating post-conferences communities to extend engagement and opening up conference content to your full audience.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">HOW DOES IT WORK?</span></span></strong><br /> Eventinterface DISCOVER is free to use for conference organizers who want to build post-conference communities. Eventinterface will work with organizers to create the community and assist in the promotion and maintenance of the community. Eventinterface will help you monetize your content with your own members, employees, customers and prospects. You will be able to use Eventinterface DISCOVER to increase your overall engagement and long-term revenue of your conferences.</p> <p>Interested in learning how Eventinterface DISCOVER can help you increase your stakeholder engagement and generate more event revenue for free? Request more details <a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDISCOVER/formperma/1bg8d0ab_C1K2jC_12200dMhF" target="_blank">here</a>.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">About Eventinterface DISCOVER.</span></span></strong><br /> Eventinterface DISCOVER is a project of Eventinterface, a software platform to manage and engage attendees. More information at <a href="http://www.Eventinterface.com">www.Eventinterface.com</a>.</p> <p>&nbsp;</p> http://www.eventinterface.com/blog-article/How-to-monetize-your-event-content-for-free Tue, 15 Aug 2017 09:21:00 -0700