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Top Tips on Marketing your Conferences and Events

Traditional marketing techniques no longer work. Attendees change their identities faster than a chameleon changes color. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers ...

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7 Top Tips to Manage Temporary Event Staff and Volunteers

Managing event staff is a bit like herding cats. It can be tricky enough to know whether everyone is doing exactly what they are supposed to when you are relying on a loyal team of permanent workers. But throw a few temporary workers and volunteers, a tight schedule, and a ...

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Top Event Planning Tips For Your Next Company Meeting

Anyone in the business of events will know that event planning is a very rewarding but stressful job. There is so much to do, and an extreme amount of detail to keep track of as you plan your company meeting or event. Luckily, today we are sharing top tips you ...

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Creativity for Meeting and Event Planners

Get ready to reignite your creativity. Guest Robert Evans Wilson, Jr., award-winning writer and speaker shares his top tips and tools for meeting and event planners to be creative.Listen to host Al Wynant and guest Robert Wilson discuss the following:Overcoming creativity block.How to overcome conformity and ignite ...

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Top Event Communication Tips

Event communication is the subject of our latest Event TALK episode. Los Angeles-based Gretchen Hydo, Keynote Speaker, Life and Business Coach, shares her top tips for meeting and event professionals on how to best communicate.Listen to host Al Wynant and guest Gretchen Hydo discuss the following:Top tips for ...

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Finding Purpose as an Event Professional

On this episode of Event TALK, I am speaking with TJ Loeffler, a high-impact motivator, and founder and CEO of Loeffler International. After working as a sales analyst for Goldman Sachs, TJ began a search for purpose as an entrepreneur. TJ's life took a few turns before he hit ...

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GDPR Compliance and Your Events. Are you Ready?

On May 25, 2018 the General Data Protection Regulation, or GDPR goes into effect. This regulation in EU law is designed to protect data and the privacy of all individuals within the European Union. It outlines the rules around the export of personal data outside of the EU, giving control ...

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How to innovate and disrupt your event planning business

On this episode of Event TALK, I am speaking with Dave Knox, he is the author of Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips, which was named the Grand Prix winner of the 2017 Atticus Award. Dave is the former Chief Marketing Officer ...

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