4 Event Marketing Tips to Optimize Turnout
If planning an event weren’t enough, you also have to worry about marketing the event. Without the proper and appropriate marketing, your event could suffer the worst fate: poor turnout. Don’t let your great event go to waste. Instead, use our quick guide to market your event so that you can get the most coverage and the largest turnout yet.
CREATE YOUR ONLINE PRESENCE
The best way to communicate about your event is online. This is true whether your event is open to the public or a closed, invite-only experience. Start your online presence by first creating a website. Your event website should hold all the relevant, up-to-date information that anyone could ever need. If you are hosting multiple ticketed events, a website is a great way to have all the information and options a person needs to know in one place. You can partner with a company like eventige.com and benefit from a beautiful website, skilled marketing, and even professional event planning.
BUILD UP HYPE ON SOCIAL MEDIA
The first step to building hype on social media is to create the necessary public profiles and to create an online event community. If you don’t have the time to create a loyal community before your event, don’t panic. Instead, build up hype the old-fashioned way through online marketing. Special ticket prices for early birds are a great way to get people committed early, which can then increase the sense of FOMO (Fear of Missing Out) within others.
CONTACT LOCAL NEWS AGENCIES
Another way you can market your event both with the local community and through Google, is to contact local news agencies. These agencies are much more likely to publish articles and stories in their publications. In the best-case scenario, they will market your event for you both in print and online. The online links to your company’s website will increase your Google page ranking as well. It’s a win-win.
MAKE IT INSTAGRAM-WORTHY
One of the best ways that you can market an event is to make it both valuable and aesthetically pleasing. This is particularly true for the younger generation. It doesn’t matter if your event is a party or a conference. The more aesthetically pleasing the venue, the more likely others will post photos of the venue and your event. It’s an easy way to get a lot of feedback and marketing, and it provides a nicer, more pleasant experience for guests as well.
The first time you host an event will require a lot of marketing because convincing someone to buy a ticket or even simply attend requires a lot of effort. You aren’t simply convincing them to click on a link, but you’re trying to convince them to physically attend an event that, very likely, requires a commute. Each year, however, your event marketing will become easier and easier. Ensure that your event is a hit, so that next year interested users can view photos, blog posts, videos, and more of the event. You want to create a visually pleasing experience because, at the end of the day, that is what will entice people to come to your event when they see it online.