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Four Tips to Keep in Mind for Hosting a Great Event on a Budget

Budgets are often increasingly tight for event planners. You want to create a show-stopping event that everyone you invite will rush to buy tickets for, and create a memorable experience on the day, but a tight budget might be holding you back. It’s something that most event planners today ...

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The Importance of Risk Management in Events Planning

Planning an event requires months of prep-work, with pressure increasing each day. Event planners have a lot on their plate, from liaising with suppliers to organizing the guest list. All of this work means that a failed event inevitably leads to disappointment. Unfortunately, with so many moving parts, an unsuccessful ...

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Top Tips on Marketing your Conferences and Events

Traditional marketing techniques no longer work. Attendees change their identities faster than a chameleon changes color. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers ...

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3 Online Strategies to Boost Your Event Attendance

Whatever kind of event you are hosting, you need people to attend. This is especially true when the event is open, meaning that you don’t need an invitation to attend, you just need to either buy a ticket or RSVP (depending on the type of event that you are ...

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How to get the best out of a conference

If you have visited a conference lately, you will understand that a conference is an excellent opportunity to meet with others in the same line of work as you. There are many networking and relationship building opportunities, and you need to know how you can get the best out of ...

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5 Steps to Get Sponsorship for Your Events

Unless you are a Fortune 500 company, you probably don’t have the budget for a high-scale event. This means you will need sponsors on your side. Of course, getting a sponsor is easier said than done. Why will another company, after all, choose to sponsor your event when they ...

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Top Event Communication Tips

Event communication is the subject of our latest Event TALK episode. Los Angeles-based Gretchen Hydo, Keynote Speaker, Life and Business Coach, shares her top tips for meeting and event professionals on how to best communicate.Listen to host Al Wynant and guest Gretchen Hydo discuss the following:Top tips for ...

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Food trends for events - local, healthy and experiential

Chicken dinners and cheesecake are unfashionable, especially in event world. Meeting and event planners are now at the forefront of food and beverage trends, providing event attendees with unique gastronomical experiences. Today we share some of the top food and beverage trends shared by planners, venues and caterers around the ...

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