Interviews with Planners - Terrica Skaggs
Spreading her metropolitan style throughout the low country, Terrica Skaggs has been creating exquisite weddings and events in the Golden Isles area for the past ten years. Specializing in modern Southern weddings, she believes in creating custom experiences inspired by her clients’ love stories while infusing technology and efficiency. Selected as Jekyll Island's Dream Wedding Planner for its Dream Wedding Giveaway, Terrica’s weddings and expertise have been featured in The Knot, Southern Weddings, Munaluchi Bride, HLN tv, Style Me Pretty and a host of others.
Launching her new education system, "The Art of Wedding Coordination" in Spring 2017, Terrica is an ardent educator of those in the wedding industry, believing in the "each one, teach one" mindset. As an avid lover of cake and champagne, you'll find her at home in the Golden aisles with her four “fabutots”, and when not entertaining family and friends, frequently binging on RuPaul’s Drag Race and competition reality TV.
What is the best advice you have ever received as a planner?
My mentor, Sasha Souza, told me to plan and design for my peers...NOT clients. Your peers are what carry your reputation in this industry. Always stay ahead of the trending curve, avoid careless and unnecessary mistakes and never give them anything bad to say about you. Our business is steeped deeply in relationships with our vendors and peers, cultivating this relationship is important.
What is the most unique location you have ever planned an event at? What was great, what was challenging?
We had an old warehouse building that had been repurposed into an office. A client decided they wanted their wedding there - it was a very industrial modern feel that was so much fun. Cubicles were turned into lounges, the massive work table was turned into a stage, the front desk was turned into a bar.
What advice would you give to someone entering the business today?
Know who you are. It is so easy to fall into a trap of being what you think brides or clients want you to be-- instead focus on what you have to bring to this industry. That is so sorely needed - authentic talent.
What do you see as the most challenging aspect of being a planner, and how do you overcome that challenge?
Dealing with various personalities and clients who want to lead the process. Part of knowing who you are is knowing a process that brings out the best in you, your work and your team. I make sure that our clients know who we are before they book, what we stand for, how we operate, etc. When they book, we give a general layout of how we will work together. This way, clients have an idea as to what will happen next and do not feel left out. We can stay within our work flow without being bombarded by client demands.
How do you think our industry will evolve in the next five years?
Technology will increasingly take over events, from live streaming, interactive stations and more, tech is going to play a huge role in not only how people experience events but also how people plan them. It will be imperative for event planners to stay ahead of the curve and learn to keep up for their business' sake.
What makes you successful as a planner?
Knowing what I'm great at and knowing the right people to handle what I'm not great at.
In your opinion, what is the best and worst industry trend of the year?
I love transitional events, events that take place in several locations of a venue to give a different experience at each.
I abhor tickets for bar service.
What is the best industry book that has helped you as a planner?
That would be "The Susan Southerland Secret: Personality Marketing to Today's Bride" by Susan Southerland.
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