Eventinterface Welcomes Debi Caron and Susan Ratliff to Board
Debi Caron, Partner and Director of Marketing and Business Development with Trans-West Network Solutions and Susan Ratliff, award-winning business owner, entrepreneur and author known as The Exhibit Expert join the Eventinterface Professional Advisory Board.
Debi Caron, born and raised in Cleveland, relocated to Phoenix some 40 years ago. She joined Trans-West Network Solutions in 1983 in sales, expanding the company’s market share in Arizona and then to the national level. Today, as a Partner and Director of Marketing & Business Development, she is responsible for establishing brand recognition and increasing awareness for the company’s portfolio of products and services. Debi also creates awareness through such events as the “Everything-You-Need-to Know Lunch & Learn Series,” and promotes the company at conferences, trade shows, technology summits and committee memberships. Before joining Trans-West, Debi enjoyed a successful sales career with a nationally known medical supply company. She is a member of Junior Achievement of Arizona, chairs the AzAlfa Industry Partner Committee and has been both Chair to the Ambassador Committee and Chair for the Woman in the Workforce Committee with The Arizona Technology Council.
Susan Ratliff, is an award-winning business owner, entrepreneur and author with thirty five years of experience in sales and marketing. Known in industry circles as The Exhibit Expert, Susan earned that title in the tradeshow trenches. From both sides of the exhibit aisle she learned what it takes to turn a booth into a powerful profit center. Susan knows what attendees want, how exhibitors think and what they both need to be successful. Her audiences leave her sessions with a renewed enthusiasm for tradeshow marketing, keys to a competitive advantage and the knowledge to work the show like a pro. In 1994 she launched a portable trade show display company. Over the next 16 years her successful exhibit house amassed numerous awards for business excellence and innovation as she positioned herself as an expert in her field.
During those years of business growth this busy entrepreneur wrote five books and built a lucrative speaking, consulting and event production company, Susan Ratliff Presents Inc. In 2005 she created the Women Entrepreneurs’ Small Business Boot Camp, an annual educational conference in Arizona that is on track to expand nationally. In 2010 Ratliff sold the display company but continues to provide, training, consulting and resources for tradeshow marketing to business owners and exhibitors across the country.
In 2014 Susan created, financed and produced the first Arizona Sports Fan Expo featuring interactive booths from all six of the State’s professional sports teams inside a sports-related shopping exposition. The successful event was enjoyed by thousands of sports fans of all ages and will become an annual destination.
Susan is an entrepreneur in the true sense of the word. A street savvy business owner, whose companies were self-funded, built from scratch and award-winning. Susan is a strong leader in the community and takes great pleasure in sharing her years of experience, business mistakes, success strategies and leadership tips with others.
Debie and Susan join Kiran "Raj" RajBhandary - President at V12 Studios, Jeanne Leckie - The Leckie Group, Jeremy Babendure, Ph.D. - Executive Director at the AZ SciTech Festival, Terry Mullane - Principal at The Business Plumber and Scott and Kyle McIntosh, Co-Founders at MAC6.