Top 5 Reasons Why People Attend Conferences
Wondering why people register for your conference? Knowing these top reasons will help your meetings stand out and attract attendees by creating value for all stakeholders.
Most attendees come to your conference to learn about a topic. It is in the planner’s best interest to present a program worth attending. As part of the speaker selection process planners should make sure speakers present new information, not the same rehashed findings.
TO NETWORK AND MEET PEOPLE
Attendees want to network. Planners need to provide ample time and space for individuals to engage with each other during the meeting. Technologies such as Eventinterface allow for planners to offer networking opportunities pre-, during and post-event. Planners should offer time and space for attendees to network
TO BE INSPIRED
Conferences should be inspirational. They should inspire attendees to implement what they have learned. Attendees should return home invigorated and motivated. Planners should find new ways to excite and engage attendees at the event.
TO SOLICIT BUSINESS
Many attendees come to a conference to build a network and solicit new business. Planners should offer opportunities and technology to facilitate connections during the conference. Shameless plug, Eventinterface allows this.
LOCATION, LOCATION, LOCATION
At times location is perhaps your biggest draw. It can be hard to say “no” to a conference hosted in a fabulous destination. Don’t underestimate the value of a destination. Planners should promote the destination and attractions in the area.