Top Tips on Marketing your Conferences and Events
Traditional marketing techniques no longer work. Attendees change their identities faster than a chameleon changes color. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls! Liberating the Postmodern Consumer,” shares cutting-edge trends in attendee behavior and how to fine-tune your event marketing for success.
Listen to host Al Wynant and guest Michael Solomon discuss the following:
· What parameters are marketers hiding behind, and how can these walls be torn down to survive. What does this mean in the context of the meeting and event planning industry.
· What are some of the conventional marketing strategies that are no longer working in today’s world?
· How can meeting professionals needing to market a conference or event employ new strategies to be successful.
· How do we use new marketing trends to insure we communicate with a diverse group of stakeholders involved in our events?
· What are some of the biggest mistakes meeting and event planners can make around marketing their events, and how can these be avoided?
· Top tips for event marketing.
ABOUT MICHAEL SOLOMON
Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books, including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world.
Michael often is asked to provide briefings to global executive teams who want significant increases in their bottom line and who understand that’s accomplished by a deeper connection with their customers.
Michael’s mantra is: We don’t buy products because of what they do. We buy them because of what they mean. He advises global clients in leading industries such as apparel and footwear, financial services and e-commerce, retailing, sports and transportation on marketing strategies to make them more consumer-centric. He is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time.
As a Professor of Marketing (at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”