Why Design Matters When Creating an Event
Events are an excellent way to achieve your business objectives. They are an opportunity to get together a group of people who work alongside you, or whose own professional life is somehow relevant to your own.
When you have a new project or initiative to market, creating an event to unveil it and announce it to an audience is an effective way of making sure that the right people have the relevant information. Events don’t just offer an effective platform on which to market to a particular audience; they are also opportunities to engage in networking. Businesses live or die by the contacts they make, and you should take any opportunity to expand the range of skills that surround you.
A well-designed event will be more memorable than one that has been thrown together at short notice. It is important to understand how the various aspects of the event can be crafted to maximize the effectiveness and staying power of your message.
The first thing you will need to consider when creating an event is how you will get people to attend. There are several solutions that are favored by businesses. Some like to use free giveaways and similar incentives to get people to attend the event. The problem with this approach is that attendees can arrive, collect their incentive reward, and then leave without hearing the presentation.
It is much better to create buzz and get people to actually want to participate in your event. To achieve this goal, you should consider how you invite people to your event. A face-to-face invitation will always carry more weight than one that is written down and offered indirectly. However, by designing and printing some eye-catching invitations, you can combine both approaches and make sure that the invitation sticks in their mind.
NAVIGATING THE EVENT
Once you know roughly how many people will be attending and exactly what it is that you will be showcasing, you can then set about identifying a suitable venue and planning how to best utilize the available space. You should always visit the venue beforehand to make sure that you know exactly what you will be working with.
As far as designing the best possible layout for your event, you will need to consider both what it is that you want to show attendees, and how you can encourage them to remember it. An effective way of achieving both is to combine the more personal touch of speaking with attendees with having an extensive display that breaks the idea down and explains it slowly. You can do this over a series of smaller displays.
You will need to design a layout that allows for easy flow while giving space for people to stop and take in the material on display.
You don’t want your event to be a boring and generic one that is forgotten as soon as it is over. Instead, tailor it to the nature of your business. If you are a retail company, for example, then look to the work of the architect Peter Marino for examples of the design principles that are used in luxury retail outlets. Apply these to your event to give it a unique and sophisticated feel. Retail companies understand better than most how to attract and retain customers using great design.
Keep the above pieces of advice in your mind while you design your event and you will be able to put on an event to remember. Add your top tips in the comment section below, and please do share this article as it may help others with their conferences and events.