How to innovate and disrupt your event planning business

On this episode of Event TALK, I am speaking with Dave Knox, he is the author of Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips, which was named the Grand Prix winner of the 2017 Atticus Award. Dave is the former Chief Marketing Officer for Rockfish, a widely recognized digital innovation agency that was acquired by WPP, where he also served as the Managing Director for WPP Ventures. I am chatting with Dave about disruption and innovation and how that may tie to the meeting and event planning industry.

 

Listen to host Al Wynant and guest Dave Knox discuss the following:


  • How does innovation and disruption fit into the event and meeting planning industry?
  • When is a business or event ready for innovation? What are the tell-tale signs?
  • How can planners bring innovation and disruption into their projects and encourage their team to embrace change willingly?
  • How to determine what to innovate?
  • Biggest mistakes when innovating and how to avoid them.


LISTEN TO THE SHOW


ABOUT DAVE KNOX

As a brand marketer, venture investor, and startup advisor, Dave Knox bridges the worlds of the Fortune 500 and entrepreneurship. The intersection of these two worlds is the subject of his book, Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips, which was named the Grand Prix winner of the 2017 Atticus Award. 

 

Dave is the former Chief Marketing Officer for Rockfish, a widely recognized digital innovation agency that was acquired by WPP, where he also served as the Managing Director for WPP Ventures. 

 

Prior to Rockfish, Knox was a seven-year veteran of Procter & Gamble, where he was instrumental in the digital turnaround that led to P&G being named to AdAge's Digital A-List. He is the co-founder of The Brandery - one of the top 10 startup accelerators in the country. Dave is also a Managing Partner in the seed fund Vine St Ventures, and an advisor to Bullpen Capital, Glasswing Ventures, and Hyde Park Venture Partners.

 

Connect with Dave

Predicting The Turn

LinkedIn



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