The Secrets Of Successful Sponsorship Programs

Bruce L. Erley, President and CEO of Creative Strategies Group in Denver joins us for the latest episode of Event TALK! He speaks with us about event sponsorships, trends in sponsorship development and best practices. This is a not to miss show for anyone building a sponsorship program for an event. Creative Strategies Group specializes in sponsorship and event marketing consultation as well as forging partnerships between corporations and events, festivals, nonprofit organizations and other properties.

Listen to host Eric Dye and Bruce L. Erley discuss the following:

  • How you have seen sponsorship development and execution change in the past few years?
  • What makes a good sponsor?
  • What would be key items or benefits a sponsor is looking for to decide to invest in an event sponsorship?
  • Some people have great relationships, some start from scratch. Especially for new events, planners starting out, where do you begin?
  • How has technology changed how you sell, manage and execute sponsorships?
  • In your opinion, what makes and breaks sponsorships?
  • What are your top 3 tips for someone going out there trying to secure sponsorships for an event?

LISTEN TO THE SHOW:

ABOUT BRUCE L. ERLEY

Bruce L. Erley is the President and CEO of the Creative Strategies Group, a full-service sponsorship and event-marketing agency based in Denver, Colorado, which he founded in September 1995. Creative Strategies Group (CSG) specializes in sponsorship and event marketing consultation as well as forging partnerships between corporations and events, festivals, nonprofit organizations and other properties.

In 2012, Erley served as the World Board Chairman of the International Festivals & Events Association (IFEA).  IFEA is the premiere professional association supporting and enabling festival and event professionals worldwide. The IFEA’s primary focus is identifying and providing access to the professional resources and networks that will, as stated in our mission, inspire and enable those in our industry to realize their dreams, build community and sustain success through celebration.

He is Accredited in Public Relations (APR) by the Public Relations Society of America and a Certified Festival & Events Executive (CFEE) by the International Festivals and Among CSG’s recent and current clients are the Pasadena Tournament of Roses, Philadelphia Flower Show, Cherry Creek Arts Festival, Houston International Festival, and the National Western Stock Show. CSG’s corporate clients include Janus Capital Group, Pontiac, the Colorado Lottery, Great-West Life, U.S. Bank and Safeway.

Prior to founding CSG, Erley was the Vice President for Marketing and Sales for Up with People, an international, educational and cultural organization.

Erley is widely acclaimed as a top presenter on sponsorship topics for the events and festivals industry having spoken recently in, Dubai, Toronto, Vienna, Singapore, South Korea and Beijing at major conferences.


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