Top Promo Items For Events

Picking a winning promotional product for your next trade show or event is seldom the result of randomly drawing from the catalog of the latest hot specialty fads.  In fact, just because an item was a hit for Company X, doesn’t mean it’s going to work for your company.  Selecting giveaways should result from careful consideration of a few factors…

Will the event generate a broad mix of traffic or a more specific audience?

·         Low cost items are best suited for “free goodie gatherers.”

·         Qualified prospects warrant items that reflect your brand and product attributes.

·         And current, valued customers tend to appreciate thoughtful, higher-value gifts and keepsakes.

Additionally, thinking about your company’s brand and the setting in which you will be showcased is important.  Will your company be unique among exhibitors/attendees at the event or are you among a cluttered mix of similar in-category players?

And, in all cases, when it comes to promo giveaways, an experienced advertising specialty distributor can always help you explore a variety of products that suit your needs and budget.

Power in the Palm of Your Hand
Ensure that customers think of your company when they’re on the go with compact power for their mobile devices.  These small, branded power banks are easy to store in the purse or brief case for a quick 2.2amp charge of smartphones and touchpads.  Cost per unit is in the $8-12 range.

The Pen is Still Mighty
Even in our digital world, pens continue to be among the most popular promo giveaways.  And at less than 60 cents per unit, you can hand out the quality Bic® Clic Stick by the handful.  Plus, branding is easy with numerous color options for the clip, tip and barrel.

Brush Your Breath
You’re at a trade show where people gather to mix and mingle, so making a good impression – and fresh breath – are probably near the top of everyone’s list right?  Peppermints/ breath fresheners in a classic premium tin make for an appealing low cost draw,  that your booth visitors are sure to keep close by.   Cost per unit is under $2.

Tout it with a Tote
How do you stand out from trade show floor jam packed with forgettable exhibitors?  You provide a sharp tote back for folks to stash everyone else’s junk!  Place your custom imprinted company logo on this all-purpose promotional tote and get repeat exposure throughout the conference.  Plus, durable fabric and features like pockets and zippers ensure repeat use long after the event.  Cost per unit approx. $5-8.

Have a Drink on Us
Whether it appeals to the space-conscious, the eco-conscious, or the just plain thirsty, these collapsible water bottles make for a bright, fun, giveaway at your booth.  Holding a generous 27 oz. and BPA free, and available in a rainbow of color options, at $3 per unit, this is a product that’s sure to garner some attention.

For more information about these or any other promo product ideas for your next tradeshow or special event, please visit or email

Dan Corredor




 By Dan Corredor