Everything We Know is Wrong: How to Create Brands that Engage Consumers in the Wild New World of Marketing

  • 23 Jan 2019

Join our webinar on Wednesday, January 23 at 11:00 a.m. Mountain Time.

Conventional marketing strategies are built upon predictability, stability and the comfort in knowing that we can “understand” our customer yesterday, today and tomorrow.  We love to put people into categories, often into super-neat dichotomies – and call it a day. But now many of these categories or walls are crumbling –and fast!

Today we confront the new "postmodern" consumer, who rejects these traditional labels.

Are you ready for the earthshaking disruptions taking place right now in consumer behavior? If not, then this webinar is for you!

Join Professor Michael Solomon and learn how can you win in this new age of the postmodern consumer? Attend this webinar and learn how to tear down long-standing walls that separate you from your customers, including:
- Me vs. We
- Offline vs. Online
- Producer vs. Consumer
- Work vs. Play
- Body vs. Things

Professor Solomon will be giving away copies of his newest book, Marketers Tear Down These Walls: Liberating the Postmodern Consumer to a lucky webinar attendee and offering all attendees a 30% discount on the print version of the book.



Track 1 : marketing 101 dec 12, 2018 6:01 p.m. - 6:01 p.m. Main ballroom



Virtual access  

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