aug 20, 2020: 8:30 a.m. - 10 a.m.
Welcome remarks by ETH CEO Al Wynant followed by keynote speaker Skye Huffman. This session will address data analytics and tools to improve ROI of events and conferences.
New data collection and analysis tools are making serious headway into events and exhibitions. As planners make many onsite technology choices, they can use them to add value to marketing campaigns%u2014and a significant voice to C-suite conversations. Learn how to examine these trends and explore how they can be integrated to assist marketers, improve the attendee experience and to improve future events.