There are few tools available that will deliver such a HUGE upside than the 4 P’s. Although this statement is totally true, many people simply forget to apply them, are too lazy or in too much of a haste and suffer as a direct result.
What can be wrong with wanting to be more professional in what you do?
How could success be viewed as simply too hard to reach based on having to do a little work? (nasty word isn’t it?)