Eventinterface http://blog.eventinterface.com Resource Blog & News en-US Copyright 2017, Eventinterface Thu, 18 May 2017 13:44:00 -0700 Sat, 27 May 2017 21:46:31 -0700 60 Eventinterface partners with Zenus to offer world’s first facial recognition event check-in. http://www.eventinterface.com/blog-article/Eventinterface-partners-with-Zenus-to-offer-worlds-first-facial-recognition-event-checkin <p>As part of our ongoing efforts to make onsite conference management more efficient, secure and cost-effective, Eventinterface has partnered with Houston-based Zenus to integrate facial recognition technology at event check in.</p> <p>The technology streamlines the check in process at conferences and events by using facial recognition to grant access to the event. Attendees no longer have to stand in line to check in, or bring a ticket to be scanned. In addition to faster check in, the technology also provides a much-needed level of security to events. The technology can be used for general event check-in and to track attendance at sessions. It can also assist in blocking access to invite only and restricted sessions at conferences.</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Manage your registrations and engage your attendees with Eventinterface. Request your demo today. " src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p>&ldquo;The partnership with Zenus makes great sense for Eventinterface,&rdquo; said Al Wynant, Eventinterface Co-Founder and CEO. &ldquo;We already offer attendees the option to upload details that can be used to verify check in. With the launch of Eventinterface 3.0 in June, this partnership will allow for a more streamlined and secure arrival experience for the attendee, and create greater efficiencies and cost-savings for the organizer.&rdquo;</p> <p>The platform will use attendee profile pictures to verify identity and registration status. It is up to the attendee if they want to participate in this check in option, and check in data is deleted by Zenus right after the event to protect the privacy of the attendees. The system is over 99% accurate and can be run on smartphones and tablets. It offers significant cost-savings over the traditional iBeacon or RFID technology for check in and tracking.</p> <p>&quot;Eventinterface always places the event planner at the center of attention by offering a full featured planning platform. As a result, Zenus can focus on providing Eventinterface with cutting edge facial recognition for conference and event check-in, that benefits the organizer and offers quick and secure event check-in for attendees. It is a win-win,&quot; said Panos Moutafis, Zenus President.</p> <p>To learn more about Eventinterface and facial recognition check in request your personal demo <a href="https://calendly.com/eventinterface/demo" target="_blank">here</a>.</p> <p>Lead in photograph courtesy of Zenus, Inc.</p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Eventinterface newsletter for meeting and event planners filled with tips, resources and tools." src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> http://www.eventinterface.com/blog-article/Eventinterface-partners-with-Zenus-to-offer-worlds-first-facial-recognition-event-checkin Thu, 18 May 2017 13:44:00 -0700 How to engage all generations at your conferences http://www.eventinterface.com/blog-article/How-to-engage-all-generations-at-your-conferences <p>Meeting planners used to employ a one-size-fits-all approach when communicating and engaging attendees. As audiences have evolved, planners must now use a variety of communication and marketing techniques to successfully engage all generations of attendees at their conferences and events. We spoke with meeting professionals around the country to learn what techniques and tools they implement to communicate with, and engage their conference participants.</p> <p><strong>Keenya Kelly</strong>, Founder of <a href="http://keenyakelly.com/" target="_blank">If You Brand It</a>, hosts conferences each year for women with curly hair, teaching&nbsp;entrepreneurs how to strategically build only brands, and works with planners to run social media during live events.</p> <p>Keenya deals with a wide variety of audiences at her events, and her number one tip is to use multiple communication methods to deliver content. Millennials are used to soundbites, music and entertainment. Using social media during events tied to contests, live streams and tweets is appropriate for that audience. For older attendees, handouts and slide presentations are still appropriate.</p> <p>Millennials are a multi-tasking generation, and social media is the number one source of information and communication. It is also the way how they have been trained to interact with each other.&nbsp;They are used to searching hashtags to locate photos of themselves to share with their friends, and find conference content.</p> <p>&ldquo;At our events, we always employ Twitter, hashtags and live stream contests, which help us reach more people at home, and is a way for millennial attendees to connect with one another during and after the event,&rdquo; said Kelly.</p> <p>&ldquo;An older generation may require a more traditional and simpler approach, where we let them know in advance that they will receive a workbook and handouts and as soon as they arrive. While they see the social efforts and contests, they typically take notes inside of the workbooks that we distributed as they follow along the slide presentation,&rdquo; Kelly observed.&nbsp;</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Manage your registrations and engage your attendees with Eventinterface. Request your demo today. " src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>Sara Ost</strong>, Senior Vice President of Marketing and&nbsp;Culture with <a href="http://www.groupdelphi.com" target="_blank">Group Delphi</a> shares the following advice:&nbsp;</p> <p>Recently at ExhibitorLIVE, Group Delphi came to the show with an&nbsp;experience-without-a-booth strategy. The booth space at the trade show was a lounge, affectionately called &ldquo;The&nbsp;Hit or Miss Lounge&rdquo; designed with basketball hoops, arcade games, staff in&nbsp;Letterman jackets, and comfy padded stools for conversation. The booth did not require heavy production but instead relied&nbsp;on authentic conversation to take verbal surveys - done in partnership with&nbsp;Exhibitor Magazine.</p> <p>The thesis: exhibiting should really be about the why&nbsp;and experience. The architecture, or lack thereof, came from that.</p> <p>The&nbsp;goal: create a space for authentic conversations, sans the sales pitch,&nbsp;where all visitors could shoot hoops and converse, showcasing the importance of&nbsp;the visitor experience. Exhibitors have to know how to engage someone and why&nbsp;they are trying to engage them before you build something. Otherwise, you are&nbsp;not going to come up with a very compelling strategy. You simply won&rsquo;t&nbsp;stand out.&nbsp;<br /> <br /> Instead of some boring &ldquo;thanks for stopping by the booth&rdquo; follow up email, visitors were sent a pre-cocktail party email that was both funny and&nbsp;customized to the Delphi team member they met that day the show floor. The result? Deeper conversion with 55&nbsp;percent conversion in 2017 versus a 16 percent conversion in the previous year.&nbsp;<br /> <br /> It is about deeper engagement and having a conversation about pain points,&nbsp;as Delphi did, which proved to be far more meaningful than the standard &ldquo;Come&nbsp;hear about what we do.&rdquo; The exhibit team conducted brief surveys. The team was trained to ask the survey questions in their own&nbsp;language and voices, and completed the data after the visitor left the&nbsp;space, versus reading the survey, which would have been far less&nbsp;enjoyable for all concerned. This was really a conversation, and the exhibitor was&nbsp;explicit about that with visitors. The booth was also staffed with a 50/50 split of marketing&nbsp;and sales staff.</p> <p>It&rsquo;s really important that you don&rsquo;t only have salespeople&nbsp;in your space. A good experience feels welcoming, low-pressure, and authentic.&nbsp;Delphi genuinely wanted to know what issues experiential marketers are&nbsp;grappling with this year, regardless of a business opportunity. Because,&nbsp;simply having that data gives the insights to market better,&nbsp;to people who would actually want to hear about how we can help them&nbsp;achieve their goals. People tend to think of marketing in a very linear&nbsp;fashion - leads and demand generation. The top priority of marketing,&nbsp;should always be insights. That&rsquo;s how you differentiate, how to go to&nbsp;market, how you drive real business strategy.&nbsp;</p> <p>The strategy allowed for a wide variety of participants to connect with the company.</p> <p>According to <strong>Belinda Marie Jackson</strong>, a Visual Coach with <a href="https://www.pictureitpossible.co/" target="_blank">Picture it Possible: visual strategy + facilitation</a>, visuals are a powerful way to engage audiences&nbsp;of all ages, it increases retention of information, sparks&nbsp;conversation, and documents or summarizes the event&rsquo;s big ideas.</p> <p>Top tips from Ms. Jackson to implement these techniques at conferences and events are:</p> <p><strong>Graphic Recording</strong>&nbsp;<strong>during a session</strong>: a recorder captures key highlights, and any questions, answers and discussions. The recorder can be positioned in the front of the room to the side of the speaker or in the rear of the room.</p> <p><strong>Pre-Conference</strong>: there can be a wall where you can get participant feedback via dot-voting, speech bubble sticky notes: What do you hope to learn at the conference? Where are you coming from? You could have a display of a map and have participants put a dot with your name near the location of your hometown. This can also be used for event planners, and to boost engagement. Questions can be adjusted based on the demographics of the participants.</p> <p><img alt="How to engage all generations at your conferences at Eventinterface" src="https://eieventimages.s3.amazonaws.com/1494988955_How-to-engage-all-generations-at-your-conferences-pre-conference-board-Eventinterface.png" style="width: 848px; height: 380px;" /></p> <p><strong>During the conference, post session</strong>, place charts or foam core boards displayed on easels, wall space, or self-standing in a key location with clearly labeled session titles. If there are any sign-up requests or marketing input needs, those requests, forms or input devices can be located near the displays.</p> <p><strong>Post conference:&nbsp;</strong>a thank you note from the event hosts can be designed incorporating images of some of the key notes and sessions that were recorded graphically. The images can also be added to promotional items like mouse pads, and calendars. See a sample of&nbsp;<span style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px;">The Johns Hopkins University School of Education below.</span></p> <p><img alt="How to engage all generations at your conferences, graphic recording during a session at Eventinterface" src="https://eieventimages.s3.amazonaws.com/1494988890_How-to-engage-all-generations-at-your-conferences-graphic-recording.png" style="width: 848px; height: 546px;" /><br /> &nbsp;</p> <p><strong>Meeting the needs of a diverse audience.</strong><br /> Trivia events have been proven to successfully bring all attendees together with unparalleled success. One of the reasons this activity is so successful bringing generations together is that they can be customized by incorporating key facts about a company or organization, products and even the attendees themselves, making this type of activity ideal for diverse audiences, regardless of age, managerial level or background.&nbsp;</p> <p>&ldquo;It is important to understand your audience,&rdquo; said David Jacobson, Founder of <a href="http://www.trivworks.com/" target="_blank">TrivWorks</a>. &ldquo;If you have a large international group, then your questions should not be about U.S. pop culture. It is key that your questions are accessible to all attendees in the audience. Again, customization is the key to success, and this helps us touch each individual in the room.&rdquo; &nbsp;</p> <p>What are your thoughts on engaging varied audiences. Add them in the comments below, and please do us a little favor and share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning meetings and events.</p> <p>Lead in photogaph by&nbsp;<span style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px; font-variant-ligatures: normal; orphans: 2; widows: 2;">Ashley Welling.</span><br /> Graphic board pictures by Belinda Marie Jackson,&nbsp;<span style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px;">Eyemagination Imaging.</span></p> <p><strong>RELATED POSTS</strong></p> <p><a href="https://www.eventinterface.com/blog-article/The-surefire-way-to-engage-all-your-attendees">A surefire way to engage all your attendees</a>.<br /> <a href="https://www.eventinterface.com/blog-article/5-Tips-to-Make-the-Most-of-Your-Conference-Connections">Five tips to make the most of your conference connections</a>.</p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Eventinterface newsletter for meeting and event planners filled with tips, resources and tools." src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> <p>&nbsp;</p> http://www.eventinterface.com/blog-article/How-to-engage-all-generations-at-your-conferences Wed, 17 May 2017 05:00:00 -0700 Interviews with Planners – Betty Owens http://www.eventinterface.com/blog-article/Interviews-with-Planners--Betty-Owens <p>Betty feels a calling to the field of Wedding and Event Planning. She has experience being behind the scenes due to her serving 10 years in the US Army in the field of International Logistics. She has lived in various countries and saw one thing each culture had in common: they LOVED to celebrate special occasions. She has planned numerous banquets, conferences, anniversaries, dinner parties, and weddings for the past 5 years, and has now branched into opening her own business. She is Internationally Certified in Event and Wedding Planning, and has her Bachelor&#39;s Degree in Business Management. Betty is also currently the Special Events Coordinator at The Centennial Station Arts Center in High Point, NC where she handles contracts for weddings, and schedules staff as well. She loves being able to work at a unique venue while also running her own business as well. She is known for being professional, yet personable, and she protects the best interests of her clients. She currently lives in High Point, NC and is a part of the Triad Bridal Association, and numerous event professional networking groups. Betty believes strongly in building an amazing team to pull off a once-in-a-lifetime event.</p> <p><strong>What is the best advice you have ever received as a planner?</strong><br /> The best advice I have ever received was to stay current. Follow the trends, and see what is coming down the pipeline. Most brides will look to me to create the design for their wedding, and they want to be in the &#39;now&#39;.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?&nbsp;</strong><br /> The most unique location would have to be the Centennial Station Arts Center. It is a fantastic location because of its historic value, the challenge was convincing the bride not to do a &#39;flip&#39; because the lobby was not large enough to hold all of her guests. She hesitantly agreed, and once she saw the smooth transition, she absolutely loved it.</p> <p><strong>What advice would you give to someone entering the business today?</strong><br /> My advice would be to get a mentor FIRST. My major problem was I did not have a mentor until I was already in business, and I made a lot of mistakes because of it. A successful mentor can help you see things you may not have even considered starting out.</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Manage your registrations and engage your attendees with Eventinterface. Request your demo today. " src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>What do you see as the most challenging aspect of being a planner, and how do you overcome that challenge?</strong><br /> The most challenging aspect is relaying to clients that there is a difference in a wedding planner and a decorator, I overcome the challenge by explaining to my client that I work with a decor team that will come and set up any decor they choose for their particular budget.</p> <p><strong>How do you think our industry will evolve in the next five years?&nbsp;</strong><br /> I believe this industry will be so expansive we won&#39;t be able to keep up! Social media has sped up a lot of the dating processes, so there will be plenty of weddings and baby showers in the near future. And the next generation is so tech savvy, there will be countless business openings that event planners will be hired for as well.</p> <p><strong>What makes you successful as a planner?&nbsp;</strong><br /> My ability to approach a hiccup with urgency and humor is what makes me successful. I am able to think very quickly on my feet, and I stay on task. I go above and beyond to ensure my clients enjoy their day and the hard-earned money they poured into their event.</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?</strong><br /> My absolute favorite trend this year is all of the different types of invitations. Laser cut invites and the envelopes are so popular.</p> <p>And for the worst, I would have to say still using the outdated chevron pattern in weddings. The pattern is still pretty, but if you are trying to stay current, this is not the pattern to incorporate in your special day.</p> <p><strong>What is the best industry book that has helped you as a planner?</strong><br /> The book that is helping me most right now is &quot;Offbeat Bride&quot; by Ariel Meadow Stallings. My ideal client is the bride who is not a &#39;girly-girl&#39; and would rather not have any pink at her wedding. So this book has definitely helped me in this area.</p> <p>Please do us a little favor and share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning meetings and events.</p> <p><strong>CONNECT WITH BETTY</strong><br /> Betty Owens<br /> CEO, Certified Wedding Planner<br /> Your Turn Wedding and Events<br /> Phone: 910-364-9114<br /> <a href="mailto:itsyourturnevents@gmail.com?subject=Request%20via%20Interviews%20with%20Planners">Email</a><br /> <a href="http://www.facebook.com/yourturnweddings/" target="_blank">Facebook&nbsp;</a><br /> <strong>Affiliations and Memberships:</strong><br /> Triad Bridal Association<br /> QC Event School Graduate<br /> Triad Event Professionals<br /> Event Professionals Alliance<br /> National Association of Professional Women</p> <p><strong>RELATED POSTS</strong><br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Terrica-Skaggs">Interviews with Planners &ndash; Terrica Skaggs</a>.<br /> <a href="https://goo.gl/forms/VeAQQAdlQnZkjyei1" target="_blank">Submit your own Interview with Planners</a>.</p> <p>&nbsp;</p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Eventinterface newsletter for meeting and event planners filled with tips, resources and tools." src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Betty-Owens Tue, 16 May 2017 12:54:00 -0700 Interviews with Planners - Terrica Skaggs http://www.eventinterface.com/blog-article/Interviews-with-Planners--Terrica-Skaggs <p>Spreading her metropolitan style throughout the low country, Terrica Skaggs has been creating exquisite weddings and events in the Golden Isles area for the past ten years. Specializing in modern Southern weddings, she believes in creating custom experiences inspired by her clients&rsquo; love stories while infusing technology and efficiency. Selected as Jekyll Island&#39;s Dream Wedding Planner for its Dream Wedding Giveaway, Terrica&rsquo;s weddings and expertise have been featured in The Knot, Southern Weddings, Munaluchi Bride, HLN tv, Style Me Pretty and a host of others.</p> <p>Launching her new education system, &quot;The Art of Wedding Coordination&quot; in Spring 2017, Terrica is an ardent educator of those in the wedding industry, believing in the &quot;each one, teach one&quot; mindset. As an avid lover of cake and champagne, you&#39;ll find her at home in the Golden aisles with her four &ldquo;fabutots&rdquo;, and when not entertaining family and friends, frequently binging on RuPaul&rsquo;s Drag Race and competition reality TV.</p> <p><strong>What is the best advice you have ever received as a planner?</strong><br /> My mentor, Sasha Souza, told me to plan and design for my peers...NOT clients. Your peers are what carry your reputation in this industry. Always stay ahead of the trending curve, avoid careless and unnecessary mistakes and never give them anything bad to say about you. Our business is steeped deeply in relationships with our vendors and peers, cultivating this relationship is important.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> We had an old warehouse building that had been repurposed into an office. A client decided they wanted their wedding there - it was a very industrial modern feel that was so much fun. Cubicles were turned into lounges, the massive work table was turned into a stage, the front desk was turned into a bar.</p> <p><strong>What advice would you give to someone entering the business today?&nbsp;</strong><br /> Know who you are. It is so easy to fall into a trap of being what you think brides or clients want you to be-- instead focus on what you have to bring to this industry. That is so sorely needed - authentic talent.</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Manage your registrations and engage your attendees with Eventinterface. Request your demo today. " src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a><br /> <br /> <strong>What do you see as the most challenging aspect of being a planner, and how do you overcome that challenge?</strong><br /> Dealing with various personalities and clients who want to lead the process. Part of knowing who you are is knowing a process that brings out the best in you, your work and your team. I make sure that our clients know who we are before they book, what we stand for, how we operate, etc. When they book, we give a general layout of how we will work together. This way, clients have an idea as to what will happen next and do not feel left out. We can stay within our work flow without being bombarded by client demands.</p> <p><strong>How do you think our industry will evolve in the next five years?&nbsp;</strong><br /> Technology will increasingly take over events, from live streaming, interactive stations and more, tech is going to play a huge role in not only how people experience events but also how people plan them. It will be imperative for event planners to stay ahead of the curve and learn to keep up for their business&#39; sake.</p> <p><strong>What makes you successful as a planner?</strong><br /> Knowing what I&#39;m great at and knowing the right people to handle what I&#39;m not great at.</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?</strong><br /> I love transitional events, events that take place in several locations of a venue to give a different experience at each.</p> <p>I abhor tickets for bar service.</p> <p><strong>What is the best industry book that has helped you as a planner?</strong><br /> The Susan Sutherland Secret.</p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>CONNECT WITH TERRICA</strong></span></span><br /> Terrica Skaggs<br /> Owner, Cocktails &amp; Details<br /> <a href="http://cocktailsdetails.com" target="_blank">cocktailsdetails.com</a><br /> <a href="https://www.linkedin.com/in/terrica-skaggs-33a8b76/" target="_blank">LinkedIn</a><br /> <a href="http://facebook.com/cocktailsdetails" target="_blank">Facebook</a><br /> <a href="http://twitter.com/CocktailTerrica" target="_blank">Twitter</a></p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>RELATED POSTS</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-LaBonnae-Kea">Interviews with Planners &ndash; La&rsquo;Bonnae Kea</a>.<br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Maxine-Viktor">Interviews with Planners &ndash; Maxine Viktor</a></p> <p>And please do us a little favor and share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning meetings and events.</p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Eventinterface newsletter for meeting and event planners filled with tips, resources " src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; 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background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Terrica-Skaggs Mon, 15 May 2017 05:00:00 -0700 The best and worst trends in the event industry http://www.eventinterface.com/blog-article/The-best-and-worst-trends-in-the-event-industry <p>We asked meeting and event planners to share their thoughts on the best new trends, and the worst trends of the year. They share excellent thoughts on the ever-evolving tools, styles and activities planners employ.</p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>BEST</strong></span></span></p> <p>Sarah Sebastian with <a href="http://www.rosegoldcollective.com" target="_blank">Rose Gold Collective</a> loves the trend of using unique venue spaces as meeting spaces. &ldquo;I am seeing more and more companies and brands seeking unexpected venues to host meetings in. Many companies strive to keep their employees engaged and offer a surprise and delight when it comes to venues, and let&rsquo;s face it, we can only get so excited over another ballroom with no windows,&rdquo; said Sarah.</p> <p>Companies like <a href="http://www.spaceintheraw.com/" target="_blank">Space in the Raw</a> offer planners access to a curated collection of non-traditional venues and vacant real estate for large corporate meetings or events.</p> <p>Sebastian is also a fan of the integration of wellness into meetings. &ldquo;Wellness isn&#39;t a trend, it is a movement, and companies understand that it goes hand in hand with their messaging.&rdquo; Most conferences are now including wellness elements into their schedules, whether it&rsquo;s a yoga or run before the conference, subtly offering healthier food options during breaks, or mid-day energy re-charges. Nap pods are also showing up in event foot prints. In addition, speakers can be added to the agenda to integrate the discussion around work life balance and overall wellness techniques.&nbsp;</p> <p>Technology integration is the third trend Sebastian appreciates. &ldquo;We can&#39;t deny that technology is evolving every second and it has had many benefits and products that are applicable to the success of an event.&rdquo; Event apps have been a staple for years but Artificial Intelligence or AI integration into the registration process can speed up event check-in as facial recognition technology knows who has arrived at the conference. RFID and Beacon technology has become a very useful and impactful way to understand the flow of your event, where guests congregate and can provide feedback to the venue and planners, and get information seamlessly to participants.</p> <p>For Sarah Donawerth with <a href="https://stampington.com/mingle" target="_blank">Mingle</a>, an event and party planning magazine, the best trend is making an effort to make parties cozier than&nbsp;ever. With the latest trend of Hygge sweeping the internet, party planners&nbsp;are realizing the significance of giving partygoers a fun, relaxed, and&nbsp;comfortable experience. Adding couches so that guests have a place to rest,&nbsp;or giving party favors that guests can actually use, like slippers for achy&nbsp;feet after hours of dancing, or blankets at a movie night.&nbsp;</p> <p>According to John Macaluso at <a href="http://www.njeventcenter.com" target="_blank">NJ Wedding and Event Center</a>, flower walls are super trendy and make for beautiful backdrops.</p> <p>Amy Orr with <a href="http://www.orrganizedevents.com/" target="_blank">Orrganized Events</a> appreciates the continued trend of participants finding continued value in face-to-face meetings. &ldquo;I&rsquo;m seeing higher rates and more limited space this year and next from our&nbsp;hotel partners. While this reflects a challenge for budget-conscious&nbsp;clients, it actually is a positive trend showing that meetings and events, and&nbsp;general travel is strong in this economy,&rdquo; said Orr.</p> <p>For Mark Deane with <a href="https://www.ets-riskmanagement.com" target="_blank">ETS Risk Management</a>, one of the best trends is the increased use of RFID for credentials allowing for better onsite security and attendee tracking.</p> <p>The best industry trend this year for Jody-Ann Rowe with the <a href="http://www.eventcertificate.com" target="_blank">Event Certificate</a> and the Osgoode Hall Law School has been the use of drones with LED lights at events, for example at the Super Bowl earlier this year. This was entertaining and also has huge implications in the branding and marketing area of events.</p> <p>For La&rsquo;Bonnae Kea with <a href="http://www.vntgso.com" target="_blank">Vintage Socialite</a>, the coolest industry trend is the growing options in meeting and event education and credentialing. &ldquo;It is evidence that our roles are shifting in the direction of being a business partners to organizational leadership. The specialized options are also a highlight to the diverse needs of meeting planners support various industries!&rdquo; Kea said. &nbsp;</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Manage your registrations and engage your attendees with Eventinterface. Request your demo today. " src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a><br /> <br /> <strong><span style="color:#90bf5c;"><span style="font-size:16px;">WORST</span></span></strong></p> <p>Each season seems to bring a new color scheme. Richard O&rsquo;Malley with <a href="http://www.theomalleyproject.com" target="_blank">The O&rsquo;Malley Project</a> advises planners to stay away from trendy colors and designs simply because event photographs will look old and dated before they should.</p> <p>Sarah Donawerth with <a href="https://stampington.com/mingle" target="_blank">Mingle</a> loves the concept of making events comfortable; however, making events too perfect and manicured can ruin all the fun. &ldquo;Pinterest is providing a wealth of information so that event planners can&nbsp;get every detail just right. However, this means that planners often&nbsp;create events with a minute-by-minute itinerary and create a space that is&nbsp;beautiful, but almost museum-like in its presentation. If people are afraid&nbsp;to sit on the furniture or touch the dessert table, the event is overdone&nbsp;and the planner must then do some serious damage control to get the event underway.,&rdquo; Donaweth shares.</p> <p>&ldquo;One of the most challenging trends is along the lines of dietary&nbsp;concerns,&rdquo; shares Amy Orr with <a href="http://www.orrganizedevents.com/" target="_blank">Orrganized Events</a>. &ldquo;Event planners work with the venue&rsquo;s chef to accommodate the&nbsp;needs of everyone &ndash; sometimes with over 16 slightly different dietary needs&nbsp;or concerns. One size does not fit all. If executed poorly, the&nbsp;selected menu may try to make one meal for the special diets attendees &ndash; rather than&nbsp;multiple options &ndash; and you get a gluten free, vegetarian, vegan and&nbsp;diary-free entr&eacute;e that is a disappointment. Planners need to be as focused&nbsp;on these side meals as they are the main meal, or they may have some disgruntled attendees.&rdquo;&nbsp;</p> <p>According to Jody-Ann Rowe with the <a href="http://www.eventcertificate.com" target="_blank">Event Certificate</a> and the Osgood Hall Law School the worst industry trend this year is the use of QR -coded gaming for attendee and supplier interaction. It&#39;s a trend that was fun in the beginning, but has passed its shelf life. Not only that, it is not very effective for ensuring that attendees interact with suppliers, since they will often just scan the code for points and leave.</p> <p>For Michael Marquez, General Manager at <a href="http://medjs.com/" target="_blank">Mystical Entertainment Group</a> the worst are photo booths. The market is heavily saturated with subpar products that force reputable companies to devalue their offerings.</p> <p>John Macaluso at <a href="http://www.njeventcenter.com" target="_blank">NJ Wedding and Event Center</a> has enough of the mason jars and burlap.</p> <p>What are your thoughts and best and worst trends? Leave them in the comments below. And please do us a little favor and share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning meetings and events.</p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Eventinterface newsletter for meeting and event planners filled with tips, resources and tools." src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> http://www.eventinterface.com/blog-article/The-best-and-worst-trends-in-the-event-industry Sat, 13 May 2017 05:00:00 -0700 Interviews with Planners - La'Bonnae Kea http://www.eventinterface.com/blog-article/Interviews-with-Planners--LaBonnae-Kea <p>La&rsquo;Bonnae is a creative, experienced, and financially keen professional with over 12 years of career experience in collegiate, non-profit, and corporate event planning. She strategically manages projects, meetings and events for corporate organizations, small-business entrepreneurs and non-profits.</p> <p>Ms. Kea understands that as event professionals, it is common to wear many hats to take clients&#39; goals and objective from an initial concept to a fiscally-responsible, carefully-designed, and deadline-sensitive execution. This is one of many skillsets that she can humbly boast she has mastered. La&rsquo;Bonnae operates from the personal mantra of empowering her clients to leverage creativity and harness logistical excellence to produce exacting execution in turn, delivering unforgettable experiences.</p> <p>Hailed as an &ldquo;event nerd&rdquo; by her clients and peers, La&rsquo;Bonnae believes the meeting and events industry is the dynamic that facilitates bottom-line results in a multitude of industries. She is an advocate for continuing education, experiential learning, and dedicating one&rsquo;s career contributions to the future of his or her profession. She is an alumnus of Valdosta State University where she received her Bachelor in Fine Arts degree in Speech Communication with an emphasis on Public Relations. Ms. Kea is also a proud graduate of the prestigious Duquesne University where she earned her Master of Science degree in Leadership Studies.</p> <p>During her robust planning career, she has lent her gifts and talents to organizations including but not limited to AutoTrader.com, National Sales Network, Girls Inc., True Financial and Law Partners, and Abstract Elements Management Agency. Her dogmatic advocacy has led her to be a regular guest lecture at Valdosta State University and Kennesaw State University, as well as a panel contributor for topics surrounding diversity and women in leadership.</p> <p>Though La&rsquo;Bonnae is a dedicated colleague, industry partner, and meeting and events innovator; her favorite title is &ldquo;Auntie&rdquo; to four beautiful nieces.</p> <p><strong>What is the best advice you have ever received as a planner?</strong><br /> Don&#39;t be an order taker! We have a responsibility to our clients to advise them creatively, logistically, and strategically.</p> <p>And, suppliers are your best friends. . . treat them as such!</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> The most unique location I have ever planned an event at was a historic fort on the coast of Bermuda, Fort St. Catherine! The view from this venue was absolutely breathtaking. I remember so fondly selecting the decor, food menus, signature cocktails. I hand-picked a Beatles cover band, I mean it was amazing. We had to exercise a little strategy with the transportation team to get our large group up the fort without the use of motor coaches. Those were the good old days.</p> <p>The perfectly planned night was met with every event planners most unpredictable element. . . the weather. It was so windy that night, the linen was practically flying off the tables. Thank God, the attendees were great sports. They danced the night away and some of the attendees even wore the linen as skirts. . . Sales People!</p> <p><strong>What advice would you give to someone entering the business today?</strong><br /> I would say experts are people who solve the most problems. Take every event, every task, and every client on as a learning opportunity. Experiential learning combined with formalized exposure to industry education will allow your career to soar.</p> <p>Also, don&#39;t measure your success by awards. Don&#39;t get me wrong, awards are great! Measure your success by the number of clients you help accomplish their goals. We are meeting planners; we help change the world!</p> <p>It is not enough to benefit from your industry as top performing contributor. That is the price of admission. True passion will leave every task, event, client, organization, and industry better than the way you found it.</p> <p><strong>What do you see as the most challenging aspect of being a planner, and how do you overcome that challenge?</strong><br /> The most challenging aspect of being a planner is making sure your client embraces the possibilities and limitations of their budget. They really need to understand that their budget is a means to accomplish the goals and objectives for which the event is designed. When people meet face-to-face they leave feeling differently, thinking differently, and doing differently. All budget allocation should be directed with this in mind. I overcome this challenge by beginning every consultation with this question. . . &quot;so what do we want people to feel, think, and do when they leave?&quot;</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>How do you think our industry will evolve in the next five years?</strong><br /> Corporate profits are expected to increase over the next five years. The average corporate organization spends 24% of its marketing budget on meeting and events. To deliver on financial objectives, meeting planners will have to get strategically creative! With attendee attention spans getting much shorter, planner will need have a laser focus on event design that promotes, support, and improves content retention, brand awareness, and overall experience. ROI can&#39;t just be a term, events will need to be viewed as real investments!</p> <p><strong>What makes you successful as a planner?</strong><br /> I never take it for granted that I have the best job on the planet. I never forget the economic impact we have on the cities we bring meetings to, or how much our industry contributes to the Gross Domestic Product. I never forget how our skill set has the power to put so many people to work in so many industries. When people meet, they change the world, and I march forward with that responsibility gracefully resting on my shoulder each day!</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?</strong><br /> I think the coolest industry trend right now is the growing options in meeting/event education and credentialing. It is evidence that our roles are shifting in the direction of being a business partner to organizational leadership. The specialized options are also a highlight to the diverse needs of meeting planners who support various industries!</p> <p>The worst industry is trend is people who are still holding on to paper conference booklets. Please stop this!</p> <p><strong>What is the best industry book that has helped you as a planner?</strong><br /> Two books that have helped me tremendously are the Speed of Trust by Franklin Covey and Leading Up by Michael Useem. These are not directly connected to the industry but I believe they are the foundation of how I engage with my clients! I read MPI Member Magazine once a month as well.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:16px;">CONNECT WITH LA&rsquo;BONNAE KEA</span></span></strong><br /> La&rsquo;Bonnae Kea<br /> Chief Event Maven<br /> Vintage Socialite, LLC <a href="http://www.vntgso.com/" target="_blank">www.vntgso.com</a><br /> Email: labonnae@vntgso.com<br /> Phone Number: 512-910-8684<br /> <a href="https://www.linkedin.com/in/labonnae/" target="_blank">LinkedIn</a><br /> <a href="https://www.facebook.com/ChiefEventMaven/" target="_blank">Facebook</a><br /> <a href="https://twitter.com/ChiefEventMaven" target="_blank">Twitter</a></p> <p><strong>Affiliations and Memberships:</strong><br /> Meeting Professional International</p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>RELATED POSTS</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Michael-Marquez">Interviews with Planners &ndash; Michael Marquez.</a><br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Maxine-Viktor">Interviews with Planners &ndash; Maxine Viktor</a>.</p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Eventinterface news for meeting and event professionals" src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--LaBonnae-Kea Fri, 12 May 2017 05:00:00 -0700 Elevate your Return on Event through Value-Boosting Professional Development Strategies. http://www.eventinterface.com/blog-article/Elevate-your-Return-on-Event-through-ValueBoosting-Professional-Development-Strategies <p>On this episode of event TALK we are speaking with&nbsp;Donn LeVie Jr. with Donn LeVie Jr. Strategies. Donn is a professional speaker, lecturer, and career strategist with 30 years of experience in hiring manager positions with Phillips Petroleum, Motorola and Intel Corporation. He is the Author of &quot;Confessions of a Hiring Manager,&rdquo; which was the WINNER of the 2012 International Book Award for Careers, and the Gold Medal WINNER of the 2012 Global eBook Award for Employment. He is also the Author of &quot;Strategic Career Engagement: The Definitive Guide for Getting Hired and Promoted,&quot; which was the RUNNER-UP of the 2016 International Book Award and Silver Medal WINNER of the 2016 Global eBook Award.</p> <p>Donn is a seasoned conference keynote speaker, breakout session and workshop speaker, who helps meeting and event planners look like Super Stars through keynotes and programs that not only elevate event ROI with high-value, high-takeaway content but help push Return on Event (ROE) through the roof with follow-on programs offering the same high value.</p> <p>We are speaking with Donn on how to Elevate your Return on Event (ROE) through Value-Boosting Professional Development Strategies.</p> <p><span style="font-size:16px;"><span style="color:#90bf5c;"><strong>Listen to show host Al Wynant and guest Don LeVie Jr. discuss the following:</strong></span></span></p> <ul> <li>What is the definition of Return on Event?</li> <li>How meeting planners can elevate the Return on Event through value-boosting professional development strategies. Where does a planner start?</li> <li>What are some best practices planners should follow?</li> <li>What are some of the pitfalls planners should be aware of?</li> <li>How can a meeting planner evaluate the success of the Return on Event?</li> <li>Top three tips planners should keep in mind when creating value-boost professional development strategies.</li> </ul> <p style="text-align: center;"><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>LISTEN TO THE SHOW</strong></span></span></p> <p style="text-align: center;"> <audio controls=""><source src=" https://s3-us-west-1.amazonaws.com/eieventtalk/Elevating-your-return-on-event-with-Donn-LeVie-Jr.mp3" type="audio/mpeg" /> Your browser does not support this audio element.</audio> </p> <p><span style="font-size:16px;"><span style="color:#90bf5c;"><strong>CONNECT WITH DONN LEVIE JR.</strong></span></span><br /> <a href="http://www.donnleviejrstrategies.com/" target="_blank">www.donnleviejrstrategies.com</a><br /> Email: donnleviejr@gmail.com</p> <p><span style="font-size:16px;"><span style="color:#90bf5c;"><strong>RELATED POSTS</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/How-to-leverage-events-to-market-your-product">How to leverage events to market your product</a>.<br /> <a href="https://www.eventinterface.com/blog-article/Top-trends-in-meeting-planning-by-trend-expert-Daniel-Levine">Top trends in meeting planning by trend expert Daniel Levine</a>.</p> <p><a href="https://calendly.com/eventinterface/demo"><img alt="Online event registrations and attendee engagement" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> http://www.eventinterface.com/blog-article/Elevate-your-Return-on-Event-through-ValueBoosting-Professional-Development-Strategies Thu, 11 May 2017 05:00:00 -0700 3 top tips to enhance the value of your conferences for attendees http://www.eventinterface.com/blog-article/3-top-tips-to-enhance-the-value-of-your-conferences-for-attendees <p>Conferences should be more than just opening sessions and concurrent workshops, exhibit booths, and networking events. Conferences should play a role in the professional development of your attendees. Planners who succeed in delivering these opportunities at their conferences will see increased attendee satisfaction and long-term increases in attendance numbers. Today we are sharing our top 3 tips on how you can add that value to your conferences and events.</p> <p><strong><span style="font-size:16px;"><span style="color:#90bf5c;">1. Invite out of industry speakers.</span></span></strong><br /> Many association and corporate conferences are held by specific industry groups, and most sessions are presented by experts in that industry. Generally, that results in fairly one-sided presentations. We have seen many committees brainstorm on who should be speakers at their conferences, always circling back to the same experts.</p> <p>We urge planners to think differently and look for speakers outside of the industry represented, able to present on a topic of interest to the conference, but from a different viewpoint. Many industries deal with similar issues, but may have a different approach on how to solve these issues. Bringing in a speaker like that will definitely open up the minds of your attendees and offer alternative ways to address issues your attendees seek to solve.</p> <p>Don&rsquo;t know where to start? Reach out to other associations and peers for referrals or connect with a speaker bureau.</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Plan better, increase event revenue and grow your attendee engagement with Eventinterface. Request your demo." src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong><span style="color:#90bf5c;"><span style="font-size:16px;">2. Add activities that increase your attendees&rsquo; professional worth.</span></span></strong><br /> Most attendees participate in conferences to learn and network, to enhance their professional worth by soaking up knowledge, and expand their network by connecting with other attendees. Many also look to enhance their career opportunities. Consider offering a few professional development sessions at your conference that may include a resume building workshop or job interview coaching session. Do not only focus on industry topics, find other ways to enhance the value for your attendees by offering these non-traditional workshops. This will offer immediate and tangible results for your attendees.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:16px;">3. Skip the photo booth.</span></span></strong><br /> Photo booths are fun tools for social events. Consider however skipping the photo booth at your conference and hire a professional headshot photographer. Few people invest in a professional headshot, but we can all use one. Donn LeVie Jr. of Donn LeVie Jr. Strategies noticed such a service at a recent conference. Over the three-day conference, this booth had a constant line of attendees waiting to have their picture taken by a professional headshot photographer.&nbsp; In post-conference surveys, this feature was highly rated for added-value. This is an excellent idea to add even more immediate and tangible results for your participants.</p> <p>What are your tips for enhancing your conferences for your attendees? Leave them in the comments below. And please do us a little favor and share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning meetings and events.</p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>RELATED POSTS</strong></span></span></p> <p><a href="https://www.eventinterface.com/blog-article/7-Top-Tips-To-Attract-More-Attendees-To-Visit-Your-Exhibition-Booth">7 top tips to attract more attendees to visit your exhibition booth</a>.<br /> <a href="https://www.eventinterface.com/blog-article/Top-trends-in-meeting-planning-by-trend-expert-Daniel-Levine">Top trends in meeting planning by trend expert Daniel Levine</a>.</p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Get the Eventinterface weekly newsletter for meeting and event planners filled with tools, tips and resources" src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> http://www.eventinterface.com/blog-article/3-top-tips-to-enhance-the-value-of-your-conferences-for-attendees Wed, 10 May 2017 06:00:00 -0700 Interviews with Planners – Michael Marquez http://www.eventinterface.com/blog-article/Interviews-with-Planners--Michael-Marquez <p><img alt="Michael Marquez in Interviews with Planners at Eventinterface" src="https://eieventimages.s3.amazonaws.com/1494199393_Michael-Marquez-Interviews-with-Planners-Eventinterface--.jpg" style="width: 150px; height: 150px; float: left; margin: 6px;" />Michael Marquez, General Manager at Mystical Entertainment Group started his entertainment career about 8 years ago as a DJ assistant. He always had an immense passion for music and an affinity for DJing. This passion naturally translated into a desire to learn the craft of DJing, which lead him to Mystical Entertainment. As he worked more and more events, the passion for the entertainment industry grew and he began to perfect his skills and develop an emcee personality. As time passed, he began to take on a larger and more involved role at Mystical Entertainment, transforming from assistant to full time DJ/Emcee, and eventually General Manager.</p> <p>The challenge of coordinating all types of events is what excites Michael, but if he had to choose one specific type, it would be weddings. He truly enjoys the process of planning and executing wedding entertainment for clients. Seeing them begin their lives together is both inspiring and motivating. Michael relishes in the fact that Mystical Entertainment Group takes such a major role in the beginning of their lives together. &quot;I am truly grateful and feel blessed that I can experience that time and time again,&quot; Michael shares.</p> <p>Michael&#39;s specialty is event planning and coordination as well as being one of the lead DJ/Emcees at Mystical. His vast knowledge of music and experience in reading crowds ensures that every client&rsquo;s expectations are met or exceeded! Michael is fluent in Spanish and has become one of the leading Latino entertainers/planners in the Tri-State area. Michael states &quot;What motivates me the most is creating joy and unforgettable moments for all of my clients, and at the end of the day getting paid to party isn&rsquo;t too bad either!&quot;</p> <p><strong>What is the best advice you have ever received as a planner?</strong><br /> Learn to manage expectations. Always under-promise and over-deliver. You need to be super detail-oriented, nothing can get past you the day of the event. You need to be able to instantly recognize if someone else isn&#39;t doing their job and react accordingly. There are no second chances!</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> We work often in the Palazzo Ballroom at The Venetian in Garfield, NJ. It has a room designed to seat 800 guests. It is a beautiful room, great for photographs and it is amazingly decorated. The room features dual staircases and an enormous vaulted ceiling, simply breathtaking! The challenge with the room is the sound. It is such a huge space and creating enough sound without being overbearing is a challenge. If you do not have at least 500 guests, the room can be overwhelming. Creating nice lounge areas to break up the space and directing guests throughout the ballroom is something that is usually overlooked by planners but can really add to the flow and ambiance of the event.</p> <p><strong>What advice would you give to someone entering the business today?</strong><br /> The customer is NOT always right. I know that goes against everything we have been taught but hear me out. Sometimes clients can have inflated expectations. We as planners are here to bring their vision to life, sometimes however we need to bring the client back down to earth. If we get wrapped up in trying to satisfy a client&rsquo;s every whim and idea we can set ourselves up for failure. If you cannot do it or don&#39;t know how to accomplish something it is ok to ask for help. If you try to do too much or reach beyond your means you can create a negative situation for yourself and your client that could have been avoided.</p> <p><strong>What do you see as the most challenging aspect of being a planner, and how do you overcome that challenge?</strong><br /> The most challenging aspect of planning to me is managing people and time. This is super important. Dealing with different vendors and acts, each with their own personalities and requirements, and bringing everyone together onto one timeline can be very difficult. If any of those moving pieces is late or fails to deliver than your entire event is in jeopardy. The solution is pretty simple. Communicate often and effectively. Use technology to your advantage. There are online collaboration and meeting tools you can use to gather people from all over the country to share ideas and work together. Start early! Have a basic plan outlined and hammer away at it every day! Do not leave things to the last minute or to chance. Lastly, do not try to cut costs or corners. I understand everyone has a budget or a profit margin they want to adhere to, but in this industry, you truly get what you pay for. Is saving $2 per centerpiece worth it if the florist shows up with subpar flowers or shows up late?</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Plan better, increase event revenue and grow your attendee engagement with Eventinterface. Request your demo." src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>How do you think our industry will evolve in the next five years?</strong><br /> I think everything is cyclical. Right now, people are looking for the new, hot thing for events. People are straying away from the traditional. This all will come to a head where every event will start to be the same. Full of technology and the latest trend. To react people will resort back to traditional, conventional applications and services in an effort to be different.</p> <p><strong>What makes you successful as a planner?</strong><br /> Being dynamic and adaptable. Listening to the client wholeheartedly but also reigning them in when necessary. The ability to relate to and find common ground with a Fortune 500 CEO, a million-dollar bride, a local firefighter running a fundraiser, or an event for the 15-year old teen planning her birthday. Being able to relate has brought me great success. At the end of the day just put yourself in their shoes and make them feel the way you would want to feel.</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?</strong><br /> The best trend for me has been the head table. Recently wedding clients want these opulent, decorated, almost royal looking head tables. It gives multiple vendors the opportunity to collaborate with furniture, floral and lighting all coming together.</p> <p>The worst are photo booths. The market is heavily saturated with subpar products that force reputable companies to devalue their offerings.</p> <p><strong>What is the best industry book that has helped you as a planner?</strong><br /> I like to learn in person. I love attending conference and workshops to learn about the latest trends.</p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>CONNECT WITH MICHAEL</strong></span></span><br /> Michael Marquez<br /> General Manager, Mystical Entertainment Group<br /> Phone: 973-542-8068<br /> Website: <a href="http://medjs.com/" target="_blank">www.medjs.com</a><br /> <a href="https://www.facebook.com/MysticalEntertainment/" target="_blank">Facebook</a></p> <p>Photographs courtesy of&nbsp;Mystical Entertainment Group.</p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>RELATED POSTS</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Richard-OMalley">Interviews with Planners - Richard O&#39;Malley</a>.<br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Maxine-Viktor">Interviews with Planners - Maxine Viktor</a>.</p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Get the Eventinterface weekly newsletter for meeting and event planners filled with tools, tips and resources" src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> <p>&nbsp;</p> <p>&nbsp;</p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Michael-Marquez Mon, 08 May 2017 05:00:00 -0700 Interviews with Planners – Richard O’Malley http://www.eventinterface.com/blog-article/Interviews-with-Planners--Richard-OMalley <p>Richard O&#39;Malley, known as the &quot;How Behind the Wow&quot; has been wowing event clients and attendees for nearly 20 years. He has been featured by CNN, AP, Newsweek, Time, Vice News, Inc., Money, and Business Insider on all the best practices that make events &quot;special&quot; and the businesses that produce them, thrive.</p> <p><strong>What is the best advice you have ever received as a planner?</strong><br /> Never forget the &quot;special&quot; in &quot;special events&quot;.</p> <p><strong>What is the most unique location you have ever planned an event at?</strong><br /> We had to create a &quot;ballroom&quot; in a concrete parking structure in Baltimore for a movie premiere</p> <p><strong>What advice would you give to someone entering the business today?</strong><br /> Don&#39;t waste your money on college degrees in &quot;hospitality&quot; or &quot;events&quot;. Get real world experiences while getting paid for it. Be a roadie, stagehand, design assistant or charity fundraiser.</p> <p><strong>What do you see as the most challenging aspect of being a planner, and how do you overcome that challenge?</strong><br /> Avoid being repetitive in design without just doing something to be different. Quality and creativity need to be combined.&nbsp;</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Plan better, increase event revenue and grow your attendee engagement with Eventinterface. Request your demo." src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>How do you think our industry will evolve in the next five years?</strong><br /> Sadly, it seems to be devolving into cookie cutter styles, less interesting ideas. My hope is that technology advances will help push events to new realms.</p> <p><strong>What makes you successful as a planner?</strong><br /> My ability and understanding of both the operations side and design side of the event.</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?</strong><br /> I abhor trends in general, by definition they are just lazy design. We plug in some trend because it is easy to sell in the moment. However, the best trends are usually advances in technology. The use of augmented reality can be hugely creative with a ton of ROI for the right client.</p> <p><strong>What is the best industry book that has helped you as a planner?</strong><br /> It is really more of a standard business book; every person should read &quot;Fish&quot; by Stephen Lundin.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:16px;">CONNECT WITH RICHARD</span></span></strong><br /> Richard O&#39;Malley<br /> Event Buddah at <a href="http://www.theomalleyproject.com/" target="_blank">The O&#39;Malley Project</a>&nbsp;<br /> <a href="https://www.linkedin.com/in/richomalley" target="_blank">LinkedIn</a><br /> <a href="https://twitter.com/TOProject" target="_blank">Twitter</a></p> <p>Lead in photograph by: Al Ojeda Photography.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:16px;">RELATED POSTS</span></span></strong><br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Maxine-Viktor" target="_blank">Interviews with Planners - Maxine Viktor</a>.<br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Mark-Deane" target="_blank">Interviews with Planners - Mark Deane</a>.</p> <p>Want to share your own experience? Submit you interview <a href="https://goo.gl/forms/edbWz44mkMcB9A8K2" target="_blank">here</a>.</p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Get the Eventinterface weekly newsletter for meeting and event planners filled with tools, tips and resources" src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Richard-OMalley Fri, 05 May 2017 15:24:00 -0700 Eventinterface Blog Makes Top 20 Worldwide http://www.eventinterface.com/blog-article/Eventinterface-Blog-Makes-Top-20-Worldwide <p>The Eventinterface Blog, featuring resources and top tips for planners has been listed in the top 20 blogs for meeting and event planners worldwide by Feedspot.</p> <p>The list of 100 blogs includes the best event planning blogs from thousands of top event planning blogs available. Eventinterface is featured in the top 20. &ldquo;We are thrilled to be included in this list. I believe it shows that our commitment to sharing helpful and well-curated content for meeting and event planners is being recognized as valuable to our industry,&rdquo; said Al Wynant, Eventinterface Co-Founder.</p> <p>View the complete list <a href="http://blog.feedspot.com/event_planning_blogs/" target="_blank">here</a>.<br /> Visit the Eventinterface Blog <a href="https://www.eventinterface.com/blog" target="_blank">here</a>.</p> <p><strong>ABOUT FEEDSPOT</strong><br /> If you&rsquo;re trying to keep up with news and content on multiple web sites, you are faced with a never-ending task of visiting those sites to check for new content. Feedspot allows you to put all of your reading in one location. ?&nbsp;</p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Get the Eventinterface weekly newsletter for meeting and event planners filled with tools, tips and resources" src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 262px; left: 30px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 262px; left: 30px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> http://www.eventinterface.com/blog-article/Eventinterface-Blog-Makes-Top-20-Worldwide Fri, 05 May 2017 13:43:00 -0700 How to Book Celebrity Entertainment for Your Conference and Event http://www.eventinterface.com/blog-article/How-to-Book-Celebrity-Entertainment-for-Your-Conference-and-Event <p>Even when everything is going smoothly, planning a conference or event can be stressful. And that stress only gets worse when you factor in the process of booking entertainment for your event. Like it or not, booking quality entertainment can make a huge difference - it can turn a forgettable conference or event into a successful one; by the same token, not booking quality entertainment can also make a good event a little less memorable.</p> <p>Unfortunately, a lot of meeting and event planners tend to overlook some of the details that can be the difference between booking quality entertainment and not booking the best entertainment available &ndash; or worse, not booking any entertainment at all. In this article, I&rsquo;m going to cover one type of entertainment, and that is celebrity entertainment. That is why understanding the booking process is so important; not just the negotiation and contract phases, though those are crucial, but also minor details like ensuring you are booking the right entertainment for the conference or event, and the process of getting your talent involved.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">Understand Your Budget</span></span></strong><br /> You might think that budgeting is such an obvious part of this process that it would be impossible to overlook it; if that were the case, we wouldn&rsquo;t be writing about it. Before you take any other steps toward booking entertainment for your conference or event, the first thing you have to do is sit down and figure out the event&rsquo;s budget. If you don&rsquo;t, you might find yourself in talks with a big-name celebrity for your event, only to realize that you do not have enough money in your event budget to hire them.</p> <p>When you are targeting a particular celebrity to serve as entertainment at your conference or event, you might be tempted to try and find out what they cost through Google. Unfortunately, 99 percent of the time, whatever figure you find online didn&rsquo;t come from the celebrity or their team &ndash; more importantly, that figure is almost always wrong. And unless you have unlimited funds to spend on your event, you cannot afford to base your process on incorrect information.</p> <p>It is also important to remember that a celebrity&rsquo;s booking fee likely won&rsquo;t be the all-in cost to hire them for your event. You will also need to take into account all the additional expenses that usually aren&rsquo;t included in the booking fee, such as travel, hotels, food, transportation to and from the event, any equipment they might need, and anything else the entertainer requests in their contract rider. So, if you have a budget of $250,000, don&rsquo;t make the mistake of assuming that you can afford a celebrity who charges $250,000 for a booking &ndash; that is an easy way to end up going over budget.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">Define Their Role</span></span></strong><br /> Another key component of booking entertainment for your conference or event is figuring out ahead of time what you want the celebrity to do. The celebrity&rsquo;s role in your event depends on a few factors: which celebrity you have in mind, the kind of event you are planning, and how much you have to spend on entertainment. All of these factors should be considered when figuring out what you want the entertainment to do at your event.</p> <p>If you don&rsquo;t have a huge budget but want to secure a big-name celebrity, you might want to consider an appearance or walkthrough agreement.&nbsp; With a walkthrough agreement, the celebrity will walk through the event and show their face; a celebrity doing an appearance will spend a little time at the event, usually an hour or so. These kinds of bookings are less expensive, which can be great if you have a limited budget; the drawback, though, is that you get less interaction between the celebrity and the guests at your event. If you want more celebrity interaction, you can also consider a hosting agreement; these are a bit more expensive, but for that extra money, the celebrity will spend the whole night at the event as well as mingle with the guests.</p> <p>If you have enough of a budget, and you want the whole event centered around the entertainment, you can also hire them for a speaking or performance agreement; these agreements mean the celebrity will stay at the event <em>and</em> be the main entertainment for the event. But keep in mind, the more you ask the celebrity to do, the more it will cost you - not just their fees, but in the case of a performance, the additional equipment such as stage and sound equipment, etc. Ultimately, it is up to you to figure out the right balance between giving your guests a great experience and not spending more than you can afford.</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Plan better, increase event revenue and grow your attendee engagement with Eventinterface. Request your demo." src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">Contact Their Representation</span></span></strong><br /> Once you have identified the entertainment you want for your conference or event, the next step is to reach out to their agent. When trying to <a href="https://blog.bookingagentinfo.com/guides/celebrity-booking/how-to-book-a-celebrity/" target="_blank">book a celebrity for your event</a>, you likely won&rsquo;t be making your pitch directly to the celebrity. Instead, you will be reaching out to their agent, and in some cases their manager. For your purposes, let&rsquo;s assume that the celebrity has an agent; but what does an agent do?</p> <p>Simply put, an agent is responsible for finding work for their clients. Whether that is film or TV roles, live gigs or endorsement deals, whatever their client&rsquo;s specialty, agents make sure the people they represent continue to find work. Agents are also responsible for the business end of any jobs their clients get; specifically, negotiating the contract. Finally, agents also get a percentage of every deal their clients make.</p> <p>In order to improve your odds of success, you need have a clear picture of the event before you reach out to the celebrity&rsquo;s agent. That includes knowing the exact details of the event, when and where it is taking place. The kind of event you are hosting, and what you want their client to do at your event. Agents are constantly receiving requests from people hoping to book celebrities, especially people who don&rsquo;t understand the booking process. You can do a lot to set yourself apart from everyone else just by having all the details they will ask for squared away <em>before</em> you reach out.</p> <p>You will want to contact the agent first by email to start the process. The standard process for <a href="https://blog.bookingagentinfo.com/email-celebrity-booking-agent/">emailing a celebrity agent</a> follows a pretty basic format. There are quite a few things to know about dealing with agents, but in the interest of time, the two most important ones are simple: <strong>be concise</strong> with your request, and know how to <strong>follow up</strong>. A general rule of thumb is to give it 3-5 days between follow-up emails to make sure the agent has enough time to read and digest your request. This can mean the difference between booking the entertainment you want and not even getting a response.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">Know the Negotiation Process</span></span></strong><br /> Once you have gotten in touch with a celebrity&rsquo;s representatives, you should also be willing to negotiate (and know how to effectively negotiate) the booking fee. Just because you have been quoted a particular fee doesn&rsquo;t mean you should pay it. Being willing to negotiate on their fee can save you a lot of up-front costs. As with any negotiation you have to know when to push and when to ease off. If you don&rsquo;t, you risk ensuring the entertainer will never consider working with you.</p> <p>There are a couple of easy ways to give yourself a boost on the negotiation process. Make sure never to make your first offer your best offer &ndash; take 10 percent off of the total amount you have available to spend on entertainment and use that as an initial offer. If the agent doesn&rsquo;t go for it, you can work from there. This gives you some wiggle room. Also, don&rsquo;t be afraid to walk away. In order to effectively do that, you will need to have some backup options in mind if your first choice doesn&rsquo;t go through, but showing a willingness to walk away from a negotiation can significantly boost your bargaining power.</p> <p>So there you have it- all the big things to keep in mind when booking entertainment for your next event. They say that the best way to get good at something is through repetition, and over time you will hone your skills and learn the nuances of the booking process. It will get a little easier each time you do it. And with the tips I provided above, you have everything you need to get started. Happy hunting!</p> <div> <p><strong><span style="color:#90bf5c;"><span style="font-size:16px;">GUEST AUTHOR</span></span></strong><br /> <em><img alt="Billy Bones, Eventinterface guest author on celebrity bookings" src="https://eieventimages.s3.amazonaws.com/1493949161_Billy Bones.jpg" style="width: 100px; height: 100px; margin: 6px; float: left;" />Billy Bones, is the marketing director at</em>&nbsp;<a href="http://bookingagentinfo.com/" target="_blank"><em>Bookingagentinfo.com</em></a><em>, which provides event planners with the contact info for the official agents, managers, and publicists of celebrities. He also runs</em>&nbsp;<a href="http://celebrityendorsers.com/" target="_blank"><em>Celebrity Endorsers</em></a>&nbsp;<em>which helps businesses identify celebrities to work with based on their endorsement history, interests, and charitable contributions.</em></p> </div> <p>&nbsp;</p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>RELATED POSTS</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/Things-we-love-edible-selffees">Things we love &ndash; edible selffees</a>.<br /> <a href="https://www.eventinterface.com/blog-article/8-Best-Practices-for-Planning-Corporate-Events">8 best practices for planning corporate events</a>.</p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Get the Eventinterface weekly newsletter for meeting and event planners filled with tools, tips and resources" src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a><br /> &nbsp;</p> http://www.eventinterface.com/blog-article/How-to-Book-Celebrity-Entertainment-for-Your-Conference-and-Event Thu, 04 May 2017 17:17:00 -0700 Interviews with Planners - Maxine Viktor http://www.eventinterface.com/blog-article/Interviews-with-Planners--Maxine-Viktor <p>Maxine Viktor is an event coordinator and publicists. Her most notable event, the Metropolitan International Fashion Week Miami, is a large-scale annual fashion event that takes place in Miami, Florida, and is known for being the first to introduce established foreign designers to the U.S. market.</p> <p>When not working on her fashion week, Viktor can be found supporting various charitable causes. She is a patron of Chapman Partnership, a nonprofit organization that helps the homeless by providing a comprehensive support program that includes emergency housing, meals, health, dental and psychiatric care, day care, job training, job placement and assistance with securing stable housing, and created the &ldquo;Women&rsquo;s Business Makeover&rdquo; designed to benefit their female residents. The Women&rsquo;s Business Makeover prepares the female residents for job interviews by providing them with business attire, shoes, and accessories.&nbsp;&nbsp; They also receive a complete professional makeover, boosting their self-esteem and allowing them to look their best for their job interviews.</p> <p>Viktor&rsquo;s additional charitable and community service endeavors include serving on the 2013 planning committee for Singles for Switchboard and sponsoring South Florida After School All-Stars, Boys and Girls Club Miami-Dade, Feeding South Florida, The Circle of Friends South Florida, and Make-A-Wish South Florida; and fundraising for Circuit 11 judges Celeste Muir, Rodney Smith, and David Young.</p> <p>Her dedication to the community was officially recognized by Ms. World International Organization, who presented Viktor an award for her &ldquo;Outstanding Contributions to the Community&rdquo;. Viktor has also received ample media interest for her public services. She has been featured in the Sun Sentinel, The Miami Herald, BizBash, Exminer.com, Miami.com, The Good Life Miami, Brickell Reporter, The Local Miami, and interviewed on Con Estilo TV -Telemundo 43.</p> <p><strong>What is the best advice you have ever received as a planner?&nbsp;</strong><br /> Have a lawyer look over everything. I initially ignored this advice and had to learn the hard way, now I have my lawyer look over everything.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> I once did a fashion show for a TV segment on a yacht. The problem was the &quot;yacht&quot; was actually just a large boat. There was not enough space or enough electricity to pull off a fashion show. I decided to have the models exit the yacht, runway ready, walk down the long dock and go into the mansion, do a clothing change, and walk back to the yacht. It ended up looking great and everyone was none the wiser. The after party (inside the mansion) went off without a hitch. Overall, my client was very pleased.</p> <p><strong>What advice would you give to someone entering the business today?</strong><br /> Take time to develop your network and remember that this is a small industry. Everyone talks, so take care that they only have good things to say about working with you. And remember that despite your best efforts you cannot please everyone, so just learn from your experiences and move one.</p> <p><strong>What do you see as the most challenging aspect of being a planner, and how do you overcome that challenge?</strong><br /> Budget is always an issue. I have learned how to effectively barter to stretch my budget. I have also been fortunate to have an amazing support group. We all look out for one another and help each other.<br /> <br /> <a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Plan better, increase event revenue and grow your attendee engagement with Eventinterface. Request your demo." src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>How do you think our industry will evolve in the next five years?</strong><br /> As social media continues to expand and integrate new technological features, e.g. &quot;Live Stream&quot;, event planners will have more opportunities to expand the reach of their events and create new streams of revenue.</p> <p><strong>What makes you successful as a planner?</strong><br /> I am meticulous and adaptive, but more importantly I always put my guests and participants first. Their experience is crucial to the success of future events. I am also humble. I am accessible to all of my participants and personally handle any situations that may arise. Finally, I welcome criticism. I know that I cannot improve if I have the mentality that I know best.</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?</strong><br /> I find it difficult to label a trend as &quot;best&quot; or &quot;worse&quot; because each trend appeals to a different target market. Personally, I would like to see more environmentally friendly trends emerge.</p> <p><strong>What is the best industry book that has helped you as a planner?</strong><br /> I have never read a book about event planning specifically, but I found &quot;Getting to Yes: Negotiating Agreement Without Giving In&quot; by Fisher, Roger, Ury, William L., Patton, Bruce, to be very helpful when it came to negotiating contracts.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:16px;">CONNECT WITH MAXINE</span></span></strong><br /> Maxine Viktor<br /> Prismatic Event Planning and Public Relations<br /> <a href="https://www.linkedin.com/in/maxineviktor" target="_blank">LinkedIn</a>&nbsp;<br /> <a href="https://www.facebook.com/MaxineViktor/" target="_blank">Facebook</a><br /> <a href="https://twitter.com/MaxineViktor" target="_blank">Twitter</a></p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>RELATED POSTS</strong></span></span></p> <p><a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-JodyAnn-Rowe">Interviews with Planners &ndash; Jody-Ann Rowe</a><br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Greg-Jenkins">Interviews with Planners &ndash; Greg Jenkins</a><br /> <br /> <a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Get the Eventinterface weekly newsletter for meeting and event planners filled with tools, tips and resources" src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Maxine-Viktor Thu, 04 May 2017 05:00:00 -0700 How to leverage events to market your product http://www.eventinterface.com/blog-article/How-to-leverage-events-to-market-your-product <p>On this episode of event TALK we are speaking with Brad Gudim or MagicBrad about event marketing strategy, and how you can leverage a live event as one of the most cost-effective and efficient ways to market a product, service or cause.</p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>Listen to show host Al Wynant and guest Brad Gudim discuss the following:</strong></span></span></p> <ul> <li>Why live events remain one of the most-effective tools to market a product, service or cause.</li> <li>Successful techniques planners can employ to use an event as an integral part of an overall marketing strategy?</li> <li>The top 3 tips for planners on where to start when it comes to thinking about events as marketing tools?</li> <li>The top 3 biggest mistakes a planner should avoid?</li> <li>How planners&nbsp;can evaluate&nbsp;the&nbsp;success&nbsp;of&nbsp;a&nbsp;campaign?</li> <li>Event marketing trends.</li> </ul> <p style="text-align: center;"><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>LISTEN TO THE SHOW</strong></span></span></p> <p style="text-align: center;"> <audio controls=""><source src=" https://s3-us-west-1.amazonaws.com/eieventtalk/event-talk-magicbrad-event-marketing+strategy+.m4a" type="audio/mpeg" /> Your browser does not support this audio element.</audio> </p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>ABOUT OUR GUEST</strong></span></span><br /> Brad Gudim or MagicBrad, is part of America&rsquo;s hot new generation of business and product promoters. In addition to producing his own trade shows he is a highly sought after booth performer and spokesperson, and he also consults for exhibitors, marketers and sales teams.</p> <p>Connect with MagicBrad <a href="http://www.magicbradmarketing.com/about/" target="_blank">here</a>.</p> <p>And please do us a little favor and share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning meetings and events.</p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>RELATED POSTS</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/Planning-The-Audience-Experience-And-PR-For-Your-Events">Planning the audience experience and PR for your events</a>.<br /> <a href="https://www.eventinterface.com/blog-article/Event-Marketing-Trends-Strategies-And-Top-Tips" target="_blank">Event marketing trends, strategies and top tips</a>.</p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Get the Eventinterface weekly newsletter for meeting and event planners filled with tools, tips and resources" src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> <p>&nbsp;</p> http://www.eventinterface.com/blog-article/How-to-leverage-events-to-market-your-product Wed, 03 May 2017 05:00:00 -0700 Building Meaningful Connections for Meeting Planners and Suppliers http://www.eventinterface.com/blog-article/Building-Meaningful-Connections-for-Meeting-Planners-and-Suppliers <p>Founded in Minneapolis, Minnesota by a small group of event industry professionals, National Events Partnerships -NEP- aims to overcome the frustration felt by meeting planners attending large planner and supplier conferences by offering a more intimate and focused setting.</p> <p><img alt="Lamar Roberts National Events Partnership Director of Marketing at Eventinterface" src="https://eieventimages.s3.amazonaws.com/1493693769_Lamar Roberts.jpg" style="width: 160px; height: 240px; float: left; margin: 6px;" />&ldquo;NEP was created out of an observed frustration, a lack of gained value, felt by meeting and event professionals leaving industry events,&rdquo; said Lamar Roberts, NEP, Director of Marketing. &ldquo;Larger events may offer many networking opportunities; planners and suppliers however tend to be overwhelmed and do not get the anticipated benefit out of these event,&rdquo; Roberts said.</p> <p>For NEP, the goal is to host high-quality industry showcases nationwide, offering personalized networking experiences for both the planners and the suppliers, or partners. The showcases are not one-sided but offer a well-thought out program benefiting all participants.</p> <p>Instead of large, oversaturated events, NEP makes their showcases personal. Every showcase will have around 60 participants and no more than 20 partners. Planners are asked what they are looking for, then matched with partners. This allows the planners to meet with qualified vendors, and partners to meet with interested meeting and event planners.</p> <p>Showcase events start at 8:00 a.m. and run through about 1:00 p.m. The events include a speed dating activity, connecting planners with partners. This is followed by an educational session for which attendees receive CEU credits. Educational sessions vary and can include topics such as contract negotiations, risk mitigation, and others. Here also, NEP asks planners for feedback in order to invite the appropriate speakers. Partners participate in educational workshops as well. They have an opportunity to learn about what planners are looking for, and how they can best support the event and meeting planner community. &nbsp;</p> <p>The first National Events Partnership Showcase will be held on May 11, 2107 in Minneapolis, MN at Pinstripes in Edina. The following showcase is hosted on May 18 in Milwaukee. Planner registration is free. More information and registration for the May 11 showcase <a href="https://www.eventinterface.com/registration/hg281dq" target="_blank">here</a>. The May 18 showcase information can be found <a href="https://www.eventinterface.com/registration/h91tydu" target="_blank">here</a>. There are <a href="https://www.nepsevents.com/registration/planner-registration/" target="_blank">14 showcases</a> planned around the country this year.</p> <p>The organization also support the community by donating to the <a href="http://www.tsalliance.org/" target="_blank">Tuberous Sclerosis Alliance</a>. For each planner attendee joining a showcase, NEP donates to the organization.</p> <p>More information about <a href="https://www.nepsevents.com/" target="_blank">National Events Partnership</a>.</p> <p style="text-align: center;"><strong>Eventinterface is a proud sponsor of National Events Partnership</strong></p> <p style="text-align: center;"><strong><a href="https://www.nepsevents.com" target="_blank"><img alt="National Events Partnership" src="https://eieventimages.s3.amazonaws.com/1493693860_Logo Transparent Background.png" style="width: 300px; height: 178px;" /></a></strong></p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>RELATED STORIES</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/Make-your-attendees-part-of-the-conversation">Make your attendees part of the conversation</a>.<br /> <a href="https://www.eventinterface.com/blog-article/Eventinterface-launching-partnership-in-Asia">Eventinterface launching partnership in Asia</a>.</p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Eventinterface news, resources and tips for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1493682238_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> http://www.eventinterface.com/blog-article/Building-Meaningful-Connections-for-Meeting-Planners-and-Suppliers Tue, 02 May 2017 05:00:00 -0700 7 Top Tips To Attract More Attendees To Visit Your Exhibition Booth http://www.eventinterface.com/blog-article/7-Top-Tips-To-Attract-More-Attendees-To-Visit-Your-Exhibition-Booth <p>Exhibition marketing offers a unique opportunity for businesses to gain face-to-face time with potential customers. After all, according to the&nbsp;<a href="http://www.tsnn.com/news-blogs/16-powerful-stats-value-trade-shows" target="_blank">Trade Show News Network</a>, 92 percent of trade show attendees go to see new products and 81 percent have the authority to make purchasing decisions.</p> <p>Therefore, attracting visitors to your exhibition booth is a great way to generate high-quality leads or even sales. Here, we look at seven top tips you can use to boost traffic to your stand, which will have a positive effect on your objectives.<br /> <br /> <span style="color:#90bf5c;"><strong><span style="font-size:16px;">1. Commission the Right Exhibition Stand</span></strong></span><br /> In order to attract visitors, your booth must do three things: look attractive, stand out from the competition, and visually convey what your business is all about. Therefore, choosing the right stand is key to tick all those boxes. In some cases, where budgets permit, custom built exhibition stands may be the best choice for standing out and conveying brand values, although other stand types certainly have their place, and might fit better in your budget, such as modular systems for instance. Depending on the amount you can invest, it is worth asking exhibition companies heir opinion with regards to the best system suited to your needs and brand, as their advice will be invaluable to make a final decision.<br /> <br /> <span style="color:#90bf5c;"><span style="font-size:16px;"><strong>2. Think About What Your Staff Will Wear</strong></span></span><br /> Many exhibition companies spend so much time thinking about their stand that they neglect the staff working there. However, the clothes your staff wear can have an influence on potential visitors. Precisely what you want them to wear will depend on the nature of your business, but consistency is the key to look professional. Whether this means matching suits or outfits, or even a uniform of sorts will depend on the type of sector your business is in and brand values you wish to communicate to visitors.</p> <p><span style="color:#90bf5c;"><strong><span style="font-size:16px;">3. Let Your Products Do the Talking</span></strong></span><br /> One of the best ways to attract passers-by is to think of your exhibition display as a shop window and put your products front and center. According to&nbsp;<a href="https://www.statista.com/topics/1498/trade-show-marketing/" target="_blank">Statista</a>, around 80 percent of visitors decide to buy a product or service because they tried it out or saw a demonstration, so do not be afraid to let your products do the talking.<br /> <br /> <span style="color:#90bf5c;"><span style="font-size:16px;"><strong>4. Provide Visitors With Free Wi-Fi</strong></span></span><br /> Trade show attendees like to share their thoughts and experiences on social media, but the busy nature of events means phone reception is not always dependable. By offering free Wi-Fi and a place to recharge their phone battery, you can get more people to spend time in your booth. You can even use this as a lead generation tactic by requesting that they leave contact details in exchange for access.</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Plan better, increase event revenue and grow attendee engagement with Eventinterface, request your demo" src="https://eieventimages.s3.amazonaws.com/1493762111_Eventinterface-demo-request.png" style="width: 848px; height: 350px;" /></a><br /> <br /> <span style="color:#90bf5c;"><span style="font-size:16px;"><strong>5. Make Effective Use of Technology</strong></span></span><br /> Some of the most successful trade show exhibitions make great use of technology to attract visitors and generate a buzz. The technology you use can be anything from a photo booth, which allows visitors to instantly share to their Twitter or Facebook, to something more advanced like Virtual Reality software or games.<br /> <br /> <span style="color:#90bf5c;"><span style="font-size:16px;"><strong>6. Advertise Your Appearance Beforehand</strong></span></span><br /> Your attempts to attract visitors to your booth should begin long before the event itself and pre-event promotion is essential. Indeed, according to&nbsp;<a href="http://www.inc.com/guides/2010/06/boosting-trade-show-booth-traffic.html" target="_blank">Inc.com</a>, approximately 70 percent of attendees plan a list of the stands they want to visit in advance. Use social media, trade publications and mailing lists to get word out there. The crucial part is to use your existing clients and followers networks for promotion as well as staff advocacy to create a buzz around your event.<br /> <br /> <span style="color:#90bf5c;"><span style="font-size:16px;"><strong>7. Offer Performance Incentives to Staff</strong></span></span><br /> Finally, staff behavior can have an impact on the likelihood of visitors to approach, so it is important to make sure they stay focused and avoid off-putting behavior, like talking amongst themselves, or standing with their hands in their pockets. A great way to encourage staff to behave properly is to offer performance incentives, such as a reward for the person who generates the most leads.</p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>Author Bio:</strong></span></span><br /> Reno Macri is a founder and director of a leading exhibition and event company <a href="http://eni.co.uk/" target="_blank">Enigma Visual Solutions</a>, specializing in retail designs, interiors, graphic productions, signage systems, office refurbishment, event branding, exhibition stands design and much more. He specializes in experiential marketing and event productions. He enjoys sharing his thoughts on upcoming marketing ideas and design trends. Feel free to follow him on <a href="https://twitter.com/enigmavisual" target="_blank">Twitter</a>.</p> <p>Find this post helpful? Do us a little favor and share it with others, for there&rsquo;s a good chance that it will help them as they go about planning meetings and events.</p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>RELATED POSTS</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/5-Tips-to-Make-the-Most-of-Your-Conference-Connections">5 tips to make the most out of your conference connections</a>.<br /> <a href="https://www.eventinterface.com/blog-article/Analyzing-The-Conference-Behaviors-of-Fortune-1000-Executives">Analyzing the conference behaviors of Fortune 1000 executives</a>.</p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Eventinterface news, tips and resources for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> http://www.eventinterface.com/blog-article/7-Top-Tips-To-Attract-More-Attendees-To-Visit-Your-Exhibition-Booth Mon, 01 May 2017 05:00:00 -0700 Top trends in meeting planning by trend expert Daniel Levine http://www.eventinterface.com/blog-article/Top-trends-in-meeting-planning-by-trend-expert-Daniel-Levine <p><span style="font-family:inherit;">On this episode of event TALK we are speaking with Daniel Levine about trends in the meeting and event planning industry. Mr. Levine is a trusted consultant to major companies and brands worldwide. He is regularly featured in newspapers and magazines and is often on television and radio, including on CNN, NBC and others.</span></p> <p><span style="font-family:inherit;">He is the director of the <a href="http://avantguide.com/" target="_blank">Avant-GUIDE Institute</a> and the global editor of the popular trends website <a href="http://www.wikitrend.org/" target="_blank">WikiTrend.org</a> where he leads a large international team of trend spotters, over 9,000 researchers who chronical the latest ideas, product and experiences from around the globe. We are speaking with Daniel about trends in the meetings and events industry.</span></p> <p><span style="font-family:inherit;"><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>Listen to show host Al Wynant and guest Daniel Levine discuss the following:</strong></span></span></span></p> <ul> <li><span style="font-family:inherit;">How do you differentiate between just another new thing versus a trend?</span></li> <li><span style="font-family:inherit;">Current trends in the conference and event industry, and what does the future look like?</span></li> <li><span style="font-family:inherit;">How to overcome the &ldquo;it&rsquo;s a trend, it will be gone as soon as it appeared&rdquo; type of reaction to meaningful trends or industry changes?</span></li> <li><span style="font-family:inherit;">How should a meeting planner evaluate if they should follow a trend or stay away from a trend?</span></li> <li><span style="font-family:inherit;">When is a trend is over? Is it really over, or does it become part of the mainstream?&nbsp;&nbsp;</span></li> <li><span style="font-family:inherit;">Top 3 trends every event and meeting planner should keep an eye on this year?</span></li> </ul> <p style="text-align: center;"><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>LISTEN TO THE SHOW</strong></span></span></p> <p style="text-align: center;"> <audio controls=""><source src="https://s3-us-west-1.amazonaws.com/eieventtalk/event_talk_daniel_levine_interview_trends.mp3 " type="audio/mpeg" /> Your browser does not support this audio element.</audio> </p> <p><span style="font-family:inherit;"><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>CONNECT WITH DANIEL LEVINE</strong></span></span></span><br /> <a href="http://www.daniellevine.com/" style="font-family: inherit;" target="_blank">DanielLevine.com</a><br /> <a href="http://avantguide.com/" style="font-family: inherit;" target="_blank">Avant-Guide Institute</a><br /> <a href="http://www.wikitrend.org/" style="font-family: inherit;" target="_blank">WikiTrend.org</a></p> <p><span style="color: rgb(85, 85, 85); font-family: Lato, sans-serif; font-size: 14px; text-size-adjust: auto;">And please do us a little favor and share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning meetings and events.</span></p> <p><span style="color:#90bf5c;"><span style="font-family: Lato, sans-serif; font-size: 14px; text-size-adjust: auto;"><strong><span style="font-size:16px;">RELATED POSTS</span></strong></span></span><br /> <span style="color: rgb(85, 85, 85); font-family: Lato, sans-serif; font-size: 14px; text-size-adjust: auto;"><a href="https://www.eventinterface.com/blog-article/Planning-The-Audience-Experience-And-PR-For-Your-Events">Planning the audience experience and PR for your events</a>.</span><br /> <a href="https://www.eventinterface.com/blog-article/Top-Tips-On-Implementing-iBeacons-At-Conferences-With-Corbin-Ball">Top tips for implementing iBeacons at conferences with Corbin Ball</a>.</p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Eventinterface news, resources and tips for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1493682238_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> http://www.eventinterface.com/blog-article/Top-trends-in-meeting-planning-by-trend-expert-Daniel-Levine Fri, 28 Apr 2017 04:00:00 -0700 How Meeting and Event Planners Should Plan Their Week http://www.eventinterface.com/blog-article/How-Meeting-and-Event-Planners-Should-Plan-Their-Week <p><span style="font-family:inherit;">It is no joke that according to <a href="http://www.careercast.com/jobs-rated/most-stressful-jobs-2017" target="_blank">CareerCast</a>, event coordinating remains one of the top five most stressful jobs. To survive the stress, meeting and event planners need to be well organized and keep on top of their workload. To do this, planners need to have a plan and stick to it.</span></p> <p><span style="font-family:inherit;">So how can you do this? Here are my top tips as to how meeting and event planners should plan their week.</span></p> <p><span style="font-family:inherit;"><strong><span style="color:#90bf5c;"><span style="font-size:16px;">Tip One: Make a list</span></span></strong><br /> If you are a meeting planner, then my guess is that you love a list. I live by them and can&rsquo;t understand how others manage without them. Firstly, on a Friday afternoon make a list of what you need to accomplish the following week. This helps you be prepared for Monday. You will start the week organized.</span></p> <p><span style="font-family:inherit;">Sometimes I find that my list to be pretty extensive, so if there is something that doesn&rsquo;t get done by the end of my day, I move it to the following day and make sure it is done first. Which leads me to my next tip&hellip;</span></p> <p><span style="font-family:inherit;"><strong><span style="color:#90bf5c;"><span style="font-size:16px;">Tip Two: Use your list</span></span></strong><br /> I know this sounds simple but think about it. How often do you make that all important list and then find at the end of the day that you have not even looked at it? It&rsquo;s easily done but if you are going to go to the trouble of developing a list&hellip; use it!</span></p> <p><span style="font-family:inherit;"><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>Tip Three: Prioritize</strong></span></span><br /> Any meeting planner can get overwhelmed by how much we have to accomplish on a day-to-day basis, so always make sure to prioritize your list. There will always be tasks you need to complete before others, so tackle them first. I aim to tackle the tasks I want to do the least, or that I know are going to take the longest first to avoid panic near the end of my day.</span></p> <p><span style="font-family:inherit;"><strong><span style="color:#90bf5c;"><span style="font-size:16px;">Tip Four: Don&rsquo;t get distracted</span></span></strong><br /> Our brains take a lot in, particularly when you work in events. We constantly multi-task. If you are anything like me, you will find that you start a lot of things at the same time, with a tendency to become distracted and not finish the job. Keep focused and work smart.</span></p> <p><span style="font-family:inherit;"><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Plan better, increase event revenue and grow your attendee engagement with Eventinterface. Request your demo." src="https://eieventimages.s3.amazonaws.com/1493762111_Eventinterface-demo-request.png" style="width: 848px; height: 350px;" /></a></span></p> <p><span style="font-family:inherit;"><strong><span style="color:#90bf5c;"><span style="font-size:16px;">Tip Five: Turn off email</span></span></strong><br /> I know, it&rsquo;s a shocking, but it&rsquo;s ok&hellip; you can turn off your email for an hour and the world will not come to an end. What it will do though is ensure that you actually get a task done without being distracted (see tip three) by a client who wants your attention now. Or that email that you think &ldquo;I&rsquo;ll just answer that quickly before going back to what I was doing.&rdquo; Don&rsquo;t do it! Turn off the email! It&rsquo;s amazing how productive you can be when not distracted.</span></p> <p><span style="font-family:inherit;"><strong><span style="color:#90bf5c;"><span style="font-size:16px;">Tip Six: Delegate</span></span></strong><br /> We are meeting planners, which also means that we like to be in control, which also means that we think we have to do everything or it won&rsquo;t get done as well as we can do it ourselves. Newsflash, that is not the case! Everyone should learn to delegate. That does not mean that you give someone else a task that you do not feel like doing. It does mean that you could give that task to someone who has the capability and talent to complete the task, allowing you to focus on what is important in your role.</span></p> <p><span style="font-family:inherit;"><strong><span style="color:#90bf5c;"><span style="font-size:16px;">Tip Seven: Work smart</span></span></strong><br /> There is a difference between working hard and working smart. We can all say that we work hard. However, working hard doesn&rsquo;t necessarily mean that you are working in the smartest possible way. Look at what you need to accomplish and how you&rsquo;re going to achieve it, then make a plan before you start. Nine times out of ten, when you do this, you will find that you choose to do something differently. That is working smart.</span></p> <p><span style="font-family:inherit;"><strong><span style="color:#90bf5c;"><span style="font-size:16px;">Tip Eight: Be prepared, your plan will change</span></span></strong><br /> You can only plan your week so much. We all know that each day throws up new challenges and the best made plans can change. Its ok, the world won&rsquo;t end. What it will do though is make you refer back to some of the other tips to ensure that you still get all your work done.</span></p> <p><span style="font-family:inherit;">One of the reasons we love doing the job we do is because no two days are alike.</span></p> <p><span style="font-family:inherit;">We know that we need to be organized, and we can plan in advance, but the key to being a successful meeting planner is that we can think on our feet and we can adapt fast.</span></p> <p><span style="font-family:inherit;">Use these tips and you will find that at the end of the week you have done everything you set out accomplish.</span></p> <p><span style="font-family:inherit;"><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>About the Author<br /> <img alt="Sarah Hill, How Meeting and Event Planners Should Plan Their Week at Eventinterface" src="https://eieventimages.s3.amazonaws.com/1493269394_Sarah-Hill.png" style="width: 150px; height: 150px; float: left; margin: 6px;" /></strong></span></span>Sarah Hill has been a professional content writer for over 5 years. She has written extensively about event planning &amp; conference management for <a href="http://www.group7events.co.uk/" target="_blank">Group 7 Events Ltd</a>, a well-known corporate event planning agency in UK. Sarah has contributed to many event and meeting blogs. She is travel crazy, lover of wine and the queen of baking.</span></p> <p><span style="font-family:inherit;"><span style="color: rgb(85, 85, 85); text-size-adjust: auto;">And please do us a little favor and share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning meetings and events.</span></span></p> <p><span style="font-family:inherit;"><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>RELATED POSTS</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/5-free-resources-and-tools-every-meeting-planner-needs">5 free resources every planner needs</a>.<br /> <a href="https://www.eventinterface.com/blog-article/Should-meeting-planners-care-about-event-technology">Should meeting planners care about event technology?</a><br /> <a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Eventinterface news, resources and tips for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1493682238_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></span></p> http://www.eventinterface.com/blog-article/How-Meeting-and-Event-Planners-Should-Plan-Their-Week Thu, 27 Apr 2017 06:00:00 -0700 Things we love - edible selffees http://www.eventinterface.com/blog-article/Things-we-love--edible-selffees <p><span style="font-family:verdana,geneva,sans-serif;">Started in 2016, Selffees incorporates exclusive technology using FDA-certified edible ink to print selfies directly onto cookies or coffee without the use of sugar paper, traditionally used to transfer photographs onto food. A hit at events, planners invite attendees to download the Selffees app, attendees then take a selfie that will be printed on demand, at the event.</span></p> <p><span style="font-family:verdana,geneva,sans-serif;">The New York-based company can host the service anywhere and provide the Selffees experience for up to 2,000 attendees per event. Selffees has been used at corporate events, conferences, activations, staff parties, birthday parties, Bar and Bat Mitzvahs.</span></p> <p style="text-align: center;"><iframe allowfullscreen="" frameborder="0" height="360" mozallowfullscreen="" src="https://player.vimeo.com/video/193060036" webkitallowfullscreen="" width="640"></iframe></p> <p style="text-align: center;"><a href="https://vimeo.com/193060036">Selff.ee</a> from <a href="https://vimeo.com/ataboyfilms">ataboy films</a> on <a href="https://vimeo.com">Vimeo</a>.</p> <p><span style="font-family:verdana,geneva,sans-serif;">Definitely playing on the selfie craze, Selffees has taken this trend and transformed it into a fun and engaging event experience. It allows event and conference planners to deliver a unique activity, and step out of the traditional event dessert concept by offering customized cookies and iced-coffees to participants. The team is testing a number of new food products for launch later this year.</span></p> <p><img alt="Selfee at Eventinterface" src="https://eieventimages.s3.amazonaws.com/1493160895_selfee-story.png" style="width: 848px; height: 566px;" /></p> <p><span style="font-family:verdana,geneva,sans-serif;">The company was co-founded by Farsh Kanji and David Weiss. Farsh Kanji spent the last 11 years in healthcare. He built, then sold his multidisciplinary wellness clinic. While at the clinic he helped uplift his surrounding community and coached them to better living. As a side project, he ran a men&rsquo;s outerwear start-up and an events business. People describe Farsh as having an entrepreneurial mind, a philanthropic heart and a people&shy;-first value orientation. With an artistic eye, he incorporates visual sensibilities into his growing portfolio of work.</span></p> <p><span style="font-family:verdana,geneva,sans-serif;"><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Plan better, increase event revenue and grow your attendee engagement with Eventinterface. Request your demo." src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a><br /> <br /> Co-Founder David Weiss set his sights on horticulture after 6 years directing a sales team at a top New York fashion house. After successfully building and then selling a commercial greenhouse business, David returned to New York City to bridge the gap between experiential food and fun with Selffee. He has a proven track record in launching new products and services, and continues to follow his passion of spreading joy through innovation in the food industry.</span></p> <p><span style="font-family: verdana, geneva, sans-serif;">For more information and to book Selffee for your event visit their </span><a href="https://selff.ee/" style="font-family: verdana, geneva, sans-serif;" target="_blank">website</a><span style="font-family: verdana, geneva, sans-serif;">. The investment for the planner to hire the company for an event or conference is based on guest numbers, location, event duration, and the type of product wanted.</span></p> <p><span style="font-family:verdana,geneva,sans-serif;">And please do us a little favor and share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning meetings and events.</span></p> <p><span style="color:#90bf5c;"><span style="font-family:verdana,geneva,sans-serif;"><strong>RELATED POSTS</strong></span></span><br /> <span style="font-family: verdana, geneva, sans-serif;"><a href="https://www.eventinterface.com/blog-article/Make-your-attendees-part-of-the-conversation" target="_blank">Make your attendees part of the conversation</a></span><br /> <span style="font-family: verdana, geneva, sans-serif;"><a href="https://www.eventinterface.com/blog-article/Eventinterface-launching-partnership-in-Asia" target="_blank">Eventinterface launches partnership in Asia</a></span></p> <p><em><span style="font-family:verdana,geneva,sans-serif;">Photos courtesy of Selffee</span></em></p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Get the Eventinterface weekly newsletter for meeting and event planners filled with tools, tips and resources" src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> http://www.eventinterface.com/blog-article/Things-we-love--edible-selffees Tue, 25 Apr 2017 15:50:00 -0700 How to Measure the Success of Your Conference http://www.eventinterface.com/blog-article/How-to-Measure-the-Success-of-Your-Conference <p>Traditionally, measuring the success of a conference was pretty simple. How many people attended and how much revenue did you generate. In order to get a more global assessment, truly reflecting the impact of a conference on all stakeholders, other quantitative measures should be included.</p> <p>We asked a variety of people working in the field how they evaluate the success of conferences, what aspects they evaluate and how. &nbsp;Through these conversations, we learned that evaluating the success can mean different things to different people. For planners, it may indeed be attendee numbers and room pickup; for financial people, it may be profitability; for marketers, it may be the number of leads generated. Since conferences serve a wide audience, measuring the success of the conference should include the impact on all your stakeholders.</p> <p><strong>Robert W. Walker</strong>, CEO and Founder of <a href="https://www.safllc.com/" target="_blank">Surveys &amp; Forecasts, LLC</a>, a Connecticut-based research company shares his thoughts from a professional surveyor perspective.</p> <p>&ldquo;We have conducted dozens of post conference assessments using quantitative surveys and/or in-depth interviews with presenters and conference hosts. In our work assessing conference success, we leave the calculations regarding attendance and profitability up to the hosts. Our focus has historically been on the metrics reported by attendees, presenters, and the event organizers. These include, but are not limited to:</p> <ul> <li>What were the objectives of the conference? Were these objectives met completely, partially, etc.</li> <li>Overall satisfaction with the conference, venue, breakout rooms, accommodations, staff, and food, all measured separately.</li> <li>Assessment of the schedule, including large morning session length, individual presentation length, breaks between events, and overall conference duration.</li> <li>Assessment of the content presented, audio-visual aids used, presenters, and the effectiveness of the presentation style.</li> <li>Usability and actionability of presented information in the attendee&rsquo;s job, department, or organization.</li> <li>Perceived value for the money, and intent to return to the same conference in future years, and reasons why or why not.</li> <li>What would stakeholders fix or change about the conference that they just attended; do they have suggestions for improvements that could be integrated into future programs?</li> <li>Were there opportunities to adequately network with fellow attendees? What was the mix of clients and suppliers, and was that mix comfortable for each attendee?</li> <li>Are presentation materials made available soon after the conference is over, or for that matter during the conference itself? Can these materials be effectively used by the attendee in their job or organization?&rdquo;</li> </ul> <p><strong>Kristi Porter</strong>, a writer and consultant with <a href="https://www.signify.solutions/" target="_blank">Signify</a>&nbsp;shares:</p> <p>&ldquo;In addition to the number of registrations or tickets sold, another way I like to measure conferences and events is by tracking the &ldquo;next steps&rdquo; that are asked of attendees. Every event should be part of an overall marketing strategy, and therefore act as a bridge from one thing to the next. Therefore, events should have at least one major call to action before guests walk out the door. This could include items such as purchasing registrations for the following year, opting into a new email list, becoming part of an online or in-person community that will gather after the event, subscribing to a podcast that keeps them engaged throughout the year, or purchasing a course, product or service. Any or all of these things are important because they indicate the attendee&rsquo;s desire to stay connected to the event and company, organization or cause, rather than limiting themselves to a one-time experience. It is an opportunity to engage with them on a deeper and more regular basis, which may lead to increased word of mouth, retention, and additional sales. These are all measurable activities that can be reported on post-conference or event.&rdquo;</p> <p><strong>Mary M. Denson, CMP</strong>, Senior Sales Manager with Houston-based <a href="http://http://ceocorpevents.com/" target="_blank">Corporate Events and Occasions, LLC</a>&nbsp;shares:</p> <p>&ldquo;For years, conference managers have struggled to improve the communication and deliverables that their stakeholders need.&nbsp; What makes this a challenge, is that those stakeholders, may or may not be aligned in what they are trying to achieve, which makes it hard to measure!</p> <p>The very first thing we must do in order to provide ROI, is to understand and articulate the goal.&nbsp; Is it revenue for the company or association?&nbsp; If so, why do they need the revenue?&nbsp; To provide education or services to customers, members, or vendors? To build awareness, launch a product?</p> <p>In order to quantify and present ROI, we have to understand the objectives and goals&nbsp;and ensure that all stakeholders are in agreement.&nbsp; It&#39;s amazing to me how many times sales and marketing are working together on the same event, yet so focused on their departmental goals, that they don&#39;t make it a priority to communicate with each other and develop the strategies required to make each other successful.</p> <p>This topic is deep because a conference or event is not a tangible product or transaction.&nbsp; Conferences and events need to provide an environment that encourages attendees to engage by providing&nbsp;customized content that will resonate with them and solve their challenges, not necessarily solve yours!</p> <p>So, think outward instead of inward if you want to move the dial on your ROI.&rdquo;</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Plan better, increase event revenue and grow your attendee engagement with Eventinterface. Request your demo." src="https://eieventimages.s3.amazonaws.com/1493762111_Eventinterface-demo-request.png" style="width: 848px; height: 350px;" /></a></p> <p><strong>Charles Dugan</strong>, Owner of <a href="https://www.american-image.com/" target="_blank">American Image Displays</a>, a Seattle-based provider of trade show supplies, displays, booths, and exhibits talks evaluating the success from an exhibitor&rsquo;s point of view:</p> <p>&quot;Calculating the ROI of a trade show or conference can be tricky. I recommend separating your leads into categories (i.e. Hot, Warm, Cold; or whatever works for your sales team). Ideally this should have been completed while the event was taking place, as each staffer observed his or her interaction with a lead. Then develop your follow-up strategy for each category. You can calculate your cost per lead by dividing the expenses related to your company participation in the event into the number of quality leads you collected. Tracking your team&#39;s follow-up results will allow you to determine how many leads were converted into customers, and the resulting revenue that was generated.&quot;</p> <p><strong>Emily Kratt</strong>, Managing Director at <a href="http://innovatxevents.com/" target="_blank">INNOVATX Events</a> in Austin, Texas shares:</p> <p>&ldquo;Success can be measured by surveys, made much easier with mobile apps. Things to evaluate are attendance numbers? Did the attendees feel like the value of the event surpassed the cost? Did they get what they wanted, i.e. more education, more networking opportunities, the opportunity to find vendors? Was the content what your attendees want to hear about?</p> <p>Attendees want to be part of the conversation instead just being spoken to. I see a trend in more think-tank-type meetings with crowdsourced topics. It is important that you truly understand the demographic of your attendees. They do not want a sales pitch. They want meaningful content, and be able to ask questions and share experiences using live survey tools that will help planners understand the overall success of meetings better.&rdquo;</p> <p><span style="color:#90bf5c;"><span style="font-size:18px;"><strong>TOP TIPS IN MEASURING CONFERENCE SUCCESS:</strong></span></span></p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>1.&nbsp;Define clear goals for your conference.</strong></span></span><br /> If your goal is registrations sold and revenue generated, then measure that success. If you goal on top of this is to have a certain satisfaction rating with speakers, overall event experience, set that goal and measure the outcome. Your goals could be to facilitate connections and deal flow. To generate a number of leads. To increase engagement with your product, cause, brand or company. Key is to compile the goals of all stakeholders, then measure and report on these goals.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:16px;">2. Define the mechanisms to measure.</span></span></strong><br /> Define if you will use paper surveys, apps or online surveys to measure the success. Will you measure using one survey or use a variety of options to measure success of individual sessions, lead gen apps to measure the success of leads generated? Some meeting management and registration software platforms like Eventinterface will be able to assist you with this on a variety of levels, there are other apps, and online sources such as Survey Monkey.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:16px;">3. Evaluate the data.</span></span></strong><br /> Once you have collected the data, evaluate the date. Share the data and use the data to improve your next conference.</p> <p>And please do us a little favor and share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning meetings and events.</p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>RELATED POSTS</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/Attendee-engagement-from-basic-to-complete-campaigns">Attendee engagement from basic to complete campaigns</a>.<br /> <a href="https://www.eventinterface.com/blog-article/Analyzing-The-Conference-Behaviors-of-Fortune-1000-Executives">Analyzing the conference behaviors of Fortune-1000 executives</a>.</p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Eventinterface news, resources and tips for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1493682238_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> http://www.eventinterface.com/blog-article/How-to-Measure-the-Success-of-Your-Conference Mon, 24 Apr 2017 06:00:00 -0700