Eventinterface http://blog.eventinterface.com Resource Blog & News en-US Copyright 2017, Eventinterface Wed, 20 Sep 2017 05:57:00 -0700 Fri, 22 Sep 2017 08:23:58 -0700 60 4 Insider Tips on How to Make Your Event Successful http://www.eventinterface.com/blog-article/4-Insider-Tips-on-How-to-Make-Your-Event-Successful <p>No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty.</p> <p>A well-crafted live event takes <a href="https://www.eventinterface.com/blog-article/Top-Tips-for-Planning-a-Successful-Event">meticulous planning</a> and strong attention to detail. It is no wonder then that the concept&#39;s growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. However, you do not need to spend large sums and outsource your big event. Instead, follow our tips on how to make it a memorable and engaging experience for all participants.&nbsp;</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">FOCUS ON STRONG, FUTURE-LOOKING CONTENT</span></span></strong><br /> Do not forget for a moment that your live event is part of your content marketing strategy and you will need to deliver top-quality content to your audience. Whether you are primarily looking to deepen existing relationships or create new ones, betting on strong content is always the way to go.</p> <p>Placing the focus on exciting future trends is an excellent starting point on your way to great event content. Instead of solely going over what your brand has achieved or what it is doing right now, turn your gaze on what is to come and paint it in intriguing and attractive tones to insure a successful event.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">ENGAGEMENT PRE-, DURING, AND POST-EVENT</span></span></strong><br /> Gone are the days when simply hosting a great live event did the trick. To truly expand your brand in the minds and hearts of your audience, be it other businesses or customers, you need to bring your engagement A-game to the table. Drum up sufficiently high levels of <a href="https://www.eventinterface.com/blog-article/3-Online-Strategies-to-Boost-Your-Event-Attendance">social media buzz</a> before the event. Have some well-crafted social media plugs for the standard channels you use, and always tag your content with a custom hashtag, which you should encourage attendees and fans to use as well.</p> <p>You probably secured great speakers, so incorporate their own name recognition into your event&#39;s reputation: prepare blurbs from their speeches and accompany those shout outs with appropriate pictures to increase your announcements&#39; share or retweet potential.&nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Online registrations request your free demo" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">GET YOUR TECH LEVELS RIGHT</span></span></strong><br /> A successful event is in total sync with its audience&#39;s needs and wants, and technology is a major component in this harmonious relationship. While it is custom to have an electronic agenda, either in mobile-friendly web or app format, how much you pack in there depends on who your audience is. Even though the vast majority of us pack a smartphone (or two) at any given time, not everyone is as happy or able to use it extensively in the context of your event. Plenty of audiences will be happy to have a basic event programme online and then spend the actual event offline, attending to the speakers and taking notes with pen and paper. Others, however, will expect the full digital buffet: interactive, customisable session plan, opportunities to directly engage the speakers via a Twitter wall or another direct communication channel, a <a href="http://eni.co.uk/exhibitions/custom-exhibition-stands-design/" target="_blank">custom exhibition stand</a>, a private or public forum for real-time discussions with fellow attendees, and so on. Gauge your audience carefully and build the right kind and amount of tech into your live event!</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>COLLECT AND CONSIDER FEEDBACK SERISOULY</strong></span></span><br /> Lastly, get as much <a href="https://www.eventinterface.com/blog-article/How-to-Measure-the-Success-of-Your-Conference">audience feedback</a> as possible post-event and make sure it finds its way into your future event planning. Apply an equally high standard to speaker performance and your organisation alike to insure future event success.</p> <p><strong style="font-size: 14px; color: rgb(144, 191, 92);">AUTHOR BIO:</strong><br /> Reno is a founder and director of Enigma Visual Solutions, a leading exhibition service and <a href="http://eni.co.uk/events-experiential/" target="_blank">event company</a>, specializing in retail designs, interiors, graphic productions, signage systems, office refurbishment, event branding, custom exhibition stands and much more. He specializes in experiential marketing and event productions. He enjoys sharing his thoughts on upcoming marketing ideas and design trends. Feel free to follow him on <a href="https://twitter.com/enigmavisual" target="_blank">Twitter</a>.</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface Newsletter filled with tools, resources and tips for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Recommended books for meeting and event professionals"; amzn_assoc_linkid = "5ea2cf480bec6ef1b177bf4f3f2f6002"; amzn_assoc_asins = "1519178204,0470155744,1599185628,1620231565"; </script> <script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p>&nbsp;</p> http://www.eventinterface.com/blog-article/4-Insider-Tips-on-How-to-Make-Your-Event-Successful Wed, 20 Sep 2017 05:57:00 -0700 How facial recognition is shaping the future of conferences http://www.eventinterface.com/blog-article/How-facial-recognition-is-shaping-the-future-of-conferences <p>High-tech software companies and event production firms are rolling out new technologies, including facial recognition and emotional measurement software, to improve event security, streamline the check-in process, and measure the attendee experience. The goal is to do all these things while putting attendees&rsquo; minds at ease when it comes to privacy concerns.</p> <p>Read the full article by Sheryll Poe on <a href="https://skift.com/2017/09/13/how-facial-recognition-is-shaping-the-future-of-conferences" target="_blank">Skift</a>.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>RELATED ARTICLES</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/Facial-recognition-comes-to-event-checkin">Facial recognition comes to event check-in</a>.<br /> <a href="https://www.eventinterface.com/blog-article/Eventinterface-partners-with-Zenus-to-offer-worlds-first-facial-recognition-event-checkin">Eventinterface partners with Zenus to offer world&rsquo;s first facial recognition event check-in</a>.</p> <p>&nbsp;</p> http://www.eventinterface.com/blog-article/How-facial-recognition-is-shaping-the-future-of-conferences Mon, 18 Sep 2017 09:18:00 -0700 Interviews with Planners – Sandy Sloane http://www.eventinterface.com/blog-article/Interviews-with-Planners--Sandy-Sloane <p>Sandy Sloane has worked in special events, corporate communications, work-force training and development, team building, public relations, fundraising, media, and journalism. Utilizing her vast experience, her consultancy, Solutions by Sloane, helps companies grow their businesses via special events. She has also been a white-water river rafting guide, newspaper writer, occupational therapist, and even the owner of a singing telegram company!</p> <p>Sloane has produced events for renowned companies including Comcast, Burger King, Walt Disney World, Macy&rsquo;s New York, NBC Universal, the Rochester Rhinos, Maxwell House Coffee, and many radio and television stations. She is equally comfortable working in the corporate, small business, and philanthropic worlds, creating custom solutions for all.</p> <p>As a journalist, Sloane has written for The Miami Herald, The Sun-Sentinel, South Florida Parenting, Family Circle Magazine, The Democrat and Chronicle, and Rochester Magazine. She has authored and published four children&rsquo;s picture books and is currently completing &quot;Eat, Drink, and Re-Marry&quot; about her crazy dating stories.</p> <p>Graduating from Tufts University, Sloane has lived throughout the USA where she has produced hundreds of events for corporate clients and non-profit organizations. She currently resides in Rochester, NY and serves clients throughout the nation.</p> <p><strong>What is the best advice you have ever received as an event planner?</strong><br /> The best advice I have ever received is to expect the unexpected. Just because you have planned every single detail, that does not necessarily ensure things will unfold the way you are expecting. As the old Yiddish proverb states, &ldquo;Man plans and God laughs.&rdquo; However, even though we cannot control what happens, we can control our reactions. By thinking about possibilities of what can go awry and always having a Plan B... and even a Plan C... we are better prepared to deal with any issues that inevitably will come up at our events.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> Planning several mobile events (Amazing Race style or Scavenger Hunts) for corporations and private groups was very challenging because of the many moving parts: traffic, limos, weather, cooperation of locations, and timing are all potential issues. But when everything comes together, there is no better feeling. Being prepared with written details for every group of participants is vital to ensuring success.</p> <p><strong>What advice would you give to someone entering the event planning business today?</strong><br /> Everyone is a potential contact and every location is a potential event venue. Be kind and respectful to everyone and always be helpful to others because one day, they will be helpful to you. Use your phone to jot down notes and ideas everywhere because they often turn into your next inspiration for a great event!</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Event technology for conferences" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>What do you see as the most challenging aspect of being an event planner, and how do you overcome that challenge?</strong><br /> The most challenging aspect of being an event planner is time management. I have juggled as many as 6 huge events at a time and have had them all come off flawlessly. Being organized is the key to success. I keep individual, color coded notebooks for every event and update them constantly. This method allows me to keep track of the minutiae that has the potential to derail events.</p> <p><strong>How do you think the event planning industry will evolve in the next five years?</strong><br /> Events are becoming more active and hands on than they have been in the past. Instead of passively watching a show, guests want to be part of the action. One of the most memorable events I have done was turning the tables on the guests and having them perform on stage, complete with a script, costumes, and musical numbers with their performances being taped! Or having a cooking class with a famous chef where the guests get to prepare their own dinners and then feast on their creations.</p> <p><strong>What makes you successful as an event planner?</strong><br /> Besides remaining calm through almost any challenge, I am very resourceful and know where to find just about anything. Having worked in a variety of industries during the past 30 years, my experience and my contacts help me get things done on a daily basis. Even more importantly, I know what I don&#39;t know and don&#39;t try to do everything. I am very willing to ask for help, as well as to give it!</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?</strong><br /> BEST: I love the way more conferences are building fun free time activities into attendees&#39; schedules. This gives them a chance to get to know others while bonding over shared passions and relaxing so they are more energized for the structured sessions.<br /> WORST: I am not a fan of virtual sessions during conferences. Although these are being done more often as a cost cutting measure to give more people the chance to &quot;attend&quot; sessions, there is nothing like personal, one on one interactions.</p> <p><strong>What is the best industry book that has helped you as an event planner?&nbsp;</strong><br /> <a href="https://www.amazon.com/gp/product/B00KEBZZEQ/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B00KEBZZEQ&amp;linkCode=as2&amp;tag=ventinterface-20&amp;linkId=88dbd4ca8d3a459c127bc39b4a60ae17" target="_blank">Purple Cow: Transform Your Business by Being Remarkable</a><img alt="" border="0" height="1" src="//ir-na.amazon-adsystem.com/e/ir?t=ventinterface-20&amp;l=am2&amp;o=1&amp;a=B00KEBZZEQ" style="border:none !important; margin:0px !important;" width="1" />, is a book that applies to every industry and I cite it constantly. The premise is to be remarkable and therefore memorable. I make sure every event I produce is one that gets the buzz started and keeps it going long after my guests have gone home.</p> <p><strong>What is the one tool or item you can&#39;t live without on a daily basis as you go about your event planning job?&nbsp;</strong><br /> My phone and color coded notebooks.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">CONNECT WITH SANDY</span></span></strong><br /> <a href="mailto:Sandy.Sloane@SolutionsbySloane.com?subject=Inquiry%20via%20Interviews%20with%20Planners%2C%20Eventinterface">Sandy Sloane</a><br /> President, <a href="http://solutionsbysloane.com/" target="_blank">Solutions by Sloane</a>&nbsp;<br /> Phone: 954-707-2652<br /> <a href="https://www.linkedin.com/in/sandysloane/" target="_blank">LinkedIn</a></p> <p>&nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="event planner news" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Recommended by our team"; amzn_assoc_linkid = "330f3a637c72683bf4169e0668010c58"; amzn_assoc_asins = "B00KEBZZEQ,1591841674,0141036451,B0079UEPVO"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Sandy-Sloane Mon, 18 Sep 2017 08:45:00 -0700 Interviews with Planners – Apryl Roberts http://www.eventinterface.com/blog-article/Interviews-with-Planners--Apryl-Roberts <p>With over 15 years of experience in event design and production, Apryl has an affinity for style and a keen eye for novel design which has earned her many industry awards and recognitions.</p> <p>Memorable Events by Apryl specializes in event production and design, and experiential marketing. Apryl and her team successfully execute events for corporations, non-profit organizations, celebrities and brands on both the agency and client sides. Whether the event is an intimate gathering for two, or a large-scale festival, Apryl believes that the client and guests experience should be memorable.</p> <p><strong>What is the best advice you have ever received as an event planner?</strong><br /> The best advice that I have ever received as a planner is to always be a student of my craft. The event industry is ever changing and you need to make sure that you are growing and changing with it.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> That would be a vegetable garden and chicken farm. The event was a donor reception for the local foodbank and helped to showcase the importance of healthy eating. The best thing about the event was that it helped to highlight a partnership with a local school that grows vegetables and collects fresh eggs for families in the community. It was easy to show attendees firsthand what this partnership looked like at the ground level.</p> <p>The challenge was trying to create a party atmosphere without causing disruption to the hens as well as making sure that the guests were not intrusive to the gardens. Another challenge was that there were limited power sources in the space. I had to be creative by hanging lanterns in the trees and utilizing wireless lighting.</p> <p><strong>What advice would you give to someone entering the event planning industry today?</strong><br /> I would recommend that every event planner has two mentors, one mentor within the event planning industry, and another mentor that focuses primarily on being an entrepreneur. It is important to always be a student of your craft, but also be very proficient in overall business practices. Realize that over time, as you grow, your mentors may change as well.</p> <p><strong>What do you see as the most challenging aspect of being an event planner, and how do you overcome that challenge?</strong><br /> One of the most challenging aspects of being an event planner is that so many people feel that if they can set up a small meeting at work, or plan a get-together for friends, they are suddenly qualified to be an event planner. We professional planners often have to fight to legitimize our skills and knowledge in a world of &quot;social media&quot; planners.&nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Sign up for your Eventinterface free demo today" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>How do you think the event industry will evolve in the next five years?</strong><br /> I think that our industry will continue to grow and advance in the use of event technology. Over time, more things will become virtual and one-on-one interactions will decrease amongst event planners, vendors and clients.</p> <p><strong>What makes you successful as an event planner?</strong><br /> I think that I am successful event planner because of the genuine relationships I build with my clients. I make it a point to truly understand their industry, their needs, and work with them to execute their mission. I truly invest myself into their cause.</p> <p><strong>In your opinion, what is the best and worst event industry trend of the year?</strong><br /> The best industry trend of the year is live streaming. I have held conferences that were live streamed and the virtual attendees are able to control camera angles from their computers as if they were really in the room.</p> <p>The worst trend for me would be virtual event assistants. In my opinion the VA are so removed from reality that they do not correspond with the core values of my company and do not offer a memorable experience for my event attendees.</p> <p><strong>What is the best industry book that has helped you as an event planner?&nbsp;</strong><br /> <a href="https://www.amazon.com/gp/product/0470155744/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0470155744&amp;linkCode=as2&amp;tag=ventinterface-20&amp;linkId=cec7b538d38333f45e16583db8644022" target="_blank">Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events</a><img alt="" border="0" height="1" src="//ir-na.amazon-adsystem.com/e/ir?t=ventinterface-20&amp;l=am2&amp;o=1&amp;a=0470155744" style="border: none !important; margin: 0px !important;" width="1" /></p> <p><strong>What is the one tool or item you can&#39;t live without on a daily basis as you go about your event planning job?</strong><br /> My iPad, I take it everywhere I go. Most of my apps and documents seamlessly sync on it so there is little to no business interruption.<br /> <br /> <strong><span style="color:#90bf5c;"><span style="font-size:14px;">CONNECT WITH APRYL</span></span></strong><br /> <a href="mailto:apryl@makememorable.com?subject=Question%20via%20Interviews%20with%20Planners%20-%20Eventinterface">Apryl Roberts</a>&nbsp;<br /> Lead Producer/Owner, <a href="http://www.makememorable.com" target="_blank">Memorable Events by Apryl</a><br /> Phone: (888) 542-1333<br /> <a href="https://www.linkedin.com/in/apryldroberts/" target="_blank">LinkedIn</a><br /> <a href="https://www.facebook.com/MEBALLC/" target="_blank">Facebook</a><br /> <a href="https://twitter.com/memorableevents" target="_blank">Twitter</a><br /> <strong>Affiliations and Memberships</strong><br /> International Live Events Association, ILEA</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface Newsletter filled with tools, resources and tips for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_search_bar_position = "bottom"; amzn_assoc_ad_mode = "search"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Recommended books for meeting and event professionals"; amzn_assoc_default_search_phrase = "Event Planning"; amzn_assoc_default_category = "Books"; amzn_assoc_linkid = "675a3fe827614bbb27f9293b6554fb74"; amzn_assoc_default_browse_node = "283155"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Apryl-Roberts Wed, 06 Sep 2017 04:00:00 -0700 Top Tips for Planning a Successful Event http://www.eventinterface.com/blog-article/Top-Tips-for-Planning-a-Successful-Event <p>A lot of time and effort goes into planning a work conference or event. If you want it to be successful, it&rsquo;s not a project you can throw together overnight. Put a solid team in place and start planning your event as early as possible. Begin brainstorming locations, themes and agenda ideas.</p> <p>It&rsquo;s important to get your act together with plenty of time to spare, so you are not running around and stressing at the last minute. Make a list of past events and what lessons you can learn from those to take with you as you plan your new event. See our top 4 tips for planning a successful event.&nbsp;</p> <ol style="margin-left: 40px;"> <li><strong>Pick A Prime Location</strong></li> </ol> <p>Do your homework and start searching for the <a href="https://eventstant.com/16-simple-tips-help-pick-right-event-venue/" target="_blank">best venue</a> for your event possible. Understand your budget, the attendees and the event before making a final selection. You definitely want to lock in a destination that is going to be exciting and attractive to the attendees. This is an important decision, so take your time and weigh your pros and cons. Stick to your timeline, because you won&rsquo;t be able to move forward with the other decisions until you determine the location for your event.</p> <ol style="margin-left: 40px;"> <li value="2"><strong>Launch Registration Early</strong></li> </ol> <p>Push really hard to get event registration ready to go as early as possible. The sooner you get it out the door, the quicker registrations will start flowing in. Work <a href="https://www.formassembly.com/blog/event-marketing-landing-page/" target="_blank">on your website</a> as you are narrowing down the location, so it is ready to launch when you have the date and destination confirmed. You want to give attendees enough time to plan ahead for the trip and save the date on their calendars. This will increase your chances for a solid turnout at the event. Offer an early bird special so attendees are encouraged to register right away.</p> <ol style="margin-left: 40px;"> <li value="3"><strong>Market your Event</strong></li> </ol> <p>Marketing your event is super important as you consider the potential success of the event. If you don&rsquo;t have the resources available, use a full service marketing agency, such as <a href="http://clickintelligence.com/link-building/" target="_blank">Click Intelligence</a> to drive traffic and visibility to your event. In order to grow your customer base, you first need to be found. Backlink services are the glue that binds it all together. You want to do what is in your power to ensure people see and know about your event. Get the word out using both online and offline strategies and make sure your target audience is in the know.</p> <ol style="margin-left: 40px;"> <li value="4"><strong>Collect Evaluations</strong></li> </ol> <p>When it is all over, take a bow and remember that you are going to have to do it all again next year. Collect evaluations or surveys from your event attendees, and ask them what they did and did not like about the event. Make sure your event survey it is not too long, so they are not turned off and refuse to fill it out. Be clear and concise about what you are looking for from your event attendees and use their feedback to help guide you as you plan events in the future.</p> <p><strong>Conclusion</strong><br /> Event planning is no easy task. That is why it is key you are prepared and ready to take on the project when it&rsquo;s time. These are our tips for planning a successful event.&nbsp;</p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Recommended books for meeting and event professionals"; amzn_assoc_linkid = "298f6a64ece576fe6bafde0651c0617d"; amzn_assoc_asins = "0131149385,041557742X,1118591127,B003BGUOOW"; </script> <script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> http://www.eventinterface.com/blog-article/Top-Tips-for-Planning-a-Successful-Event Tue, 05 Sep 2017 14:34:00 -0700 How to Hire an AV Company for Your Event http://www.eventinterface.com/blog-article/How-to-Hire-an-AV-Company-for-Your-Event <p>On this episode of Event TALK we are speaking with Will Thompson, Business Development Manager at Atema Partners. Our discussion focuses on best practices and tips for event planners in hiring and working with AV companies.</p> <p><strong>Listen to show host Al Wynant and guest&nbsp;Will Thompson discuss the following:</strong></p> <ul style="margin-left: 40px;"> <li>The items an event planner needs to know before reaching out to an Audio Visual or Production Company with a Request for Proposals.</li> <li>How event planners can overcome challenges in working with AV companies.</li> <li>What event planners need to negotiate with venues to insure an outside AV company can successfully prepare and perform on the job.</li> <li>Latest AV trends event planners can implement to bring events to the next level.</li> <li>Top 3 tips planners need to keep in mind in working with an AV company.</li> </ul> <p style="text-align: center;"><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>LISTEN TO THE SHOW</strong></span></span></p> <p style="text-align: center;"> <audio controls=""><source src=" https://s3-us-west-1.amazonaws.com/eieventtalk/how-to-hire-an-av-company-for-your-event.m4a" /> Your browser does not support this audio element.</audio> </p> <p>&nbsp;</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>ABOUT OUR GUEST</strong></span></span><br /> Will Thompson is Business Development Manager at Atema Partners. Besides helping people pronounce the name of the company, Will helps clients in the meeting and events industry have a transformative experience with an audio visual company. His number one value is the importance of building authentic relationships with people, and to help them find the solutions to their problems, in and out of the AV industry. &nbsp;Will&nbsp;lives in Denver with his wife, Annie and their dog, Roger, who, let&rsquo;s be honest, is spoiled out of his mind. &nbsp;Connect with Will at&nbsp;<span style="color: rgb(85, 85, 85); font-family: arial, sans-serif; font-size: 12.8px; font-variant-ligatures: normal; orphans: 2; widows: 2;"><a href="mailto:will@atemapartners.com?subject=Inquiry%20via%20Eventinterface%20Event%20TALK%20podcast">will@atemapartners.com</a>.</span></p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>RELATED SHOWS</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/From-RFP-to-Venue-Contract">From RFP to Venue Contract</a><br /> <a href="https://www.eventinterface.com/blog-article/Working-in-NonTraditional-Event-Venues">Working in Non-Traditional event Venues</a></p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface Newsletter filled with tools, resources and tips for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> http://www.eventinterface.com/blog-article/How-to-Hire-an-AV-Company-for-Your-Event Tue, 05 Sep 2017 05:36:00 -0700 How to Broaden the International Appeal of Your Event Planning Business http://www.eventinterface.com/blog-article/How-to-Broaden-the-International-Appeal-of-Your-Event-Planning-Business <p>After achieving much success with a local customer base, many event planning and small businesses often decide to take the next big step by expanding internationally. Yet, it is essential not to rush in when moving from a domestic to an international market. We are therefore offering some helpful tips on how to broaden the international appeal of your event planning business.</p> <ol style="margin-left: 40px;"> <li><strong>Find an International Partner or Brand Ambassador</strong></li> </ol> <p>Try not to go it alone when expanding your event planning business internationally. It is essential to create a partnership with someone who can help you break into the market, such as an <a href="http://fortune.com/2015/08/26/finding-right-overseas-partners/" target="_blank">overseas business partner</a>, mentor or brand ambassador.</p> <p>Work alongside someone who not only understands the marketplace you are trying to break into, but who has a genuine passion for your brand. Also, consider what you want from a business partner or brand ambassador, which will allow you to set and stick to your expectations. This will ensure you do not work with the wrong partner, who may cause your event planning business more harm than good.</p> <ol style="margin-left: 40px;"> <li value="2"><strong>Hire the Right Team</strong></li> </ol> <p>Your employees will often make or break your success in an international market. Your event planning business&rsquo; needs are bound to change when advertising to a global market, which is why you will need a talented, flexible team who can help you overcome any cultural and language barriers. Otherwise, you may fail to provide the same standard of customer service, which could impact your overseas success.</p> <ol style="margin-left: 40px;"> <li value="3"><strong>Streamline Your Internal Process</strong></li> </ol> <p>Expanding internationally will take a great deal of time and resources, which is why you must streamline your internal processes to create a more productive event panning business. You must, therefore, build on your strengths and improve your company&rsquo;s weaknesses, so you can create a more efficient and professional organisation.</p> <p>For example, allow employees to work and communicate via the cloud with the help of <a href="http://www.bytes.co.uk/office-365/buy-microsoft-office-365" target="_blank">Bytes</a>, who can provide Office 365 that can offer Microsoft Office apps, unlimited email, HD video conferencing and a unified eDiscovery centre, plus more. You can also plan your events and work anywhere in the world on any device using the software, if you have an internet connection.</p> <ol style="margin-left: 40px;"> <li value="4"><strong>The Right Marketing</strong></li> </ol> <p>Marketing to international territories will be a lot different to advertising domestically. You will have to consider different languages, time zones and, of course, <a href="http://smallbusiness.chron.com/examples-cultural-differences-business-21958.html" target="_blank">cultural differences</a>. It&rsquo;s essential every marketing campaign is carefully considered with a culture in mind, or you may run the risk of offending your target market, which could signal the end of your international event planning business before you have even started.</p> <ol style="margin-left: 40px;"> <li value="5"><strong>Adjust Your Sales Tactics</strong></li> </ol> <p>You may have to alter your sales strategy or completely change a product or service to appeal to a foreign market. Alter your product range or how your offer your event planning services, and tactics to complement local tastes, customer demand and a gap in the market, while remaining true to the brand identity you have already established. Don&rsquo;t be afraid to come up with new ideas, which might be the perfect fit for a target audience overseas.</p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Recommended by our team"; amzn_assoc_linkid = "4154275e1c4dff4b2a6fa02408c44ebc"; amzn_assoc_asins = "0313397171,B01K3PL0P0,B015P1A2ME,159139113X"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> http://www.eventinterface.com/blog-article/How-to-Broaden-the-International-Appeal-of-Your-Event-Planning-Business Tue, 05 Sep 2017 05:00:00 -0700 Interviews with Planners – Diane Tighe http://www.eventinterface.com/blog-article/Interviews-with-Planners--Diane-Tighe <p>Diane Tighe is the director of catering and conference services at Washington Duke Inn and Golf Club, a AAA Four Diamond Award-winning hotel, in Durham, N.C., located on the campus of Duke University. As director of catering and conference services, she leads all the Inn&rsquo;s conference planning initiatives, which entails servicing the many meetings, conferences, incentive trips, corporate getaways and intimate trade shows hosted at the Inn.</p> <p><strong>What is the best advice you have ever received as an event planner?</strong><br /> My best advice came from a quote a client shared with me: &ldquo;What I didn&rsquo;t know I didn&rsquo;t get right.&rdquo; It is really a huge part of being a successful event planner. You have to know how to ask questions as well as be able to dissect information given.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> In our hotels parking lot.</p> <p style="margin-left: 40px;"><strong><em>What was great?</em></strong><br /> It was great to think outside of the box. We had to position a tent in a location that had a 12-foot slope over the course of a 120-foot run. The area had to have trees and lighting relocated. We had to create a sub floor, and work around the larger trees that we were not able to relocate.<br /> <strong><em>What was challenging?</em></strong><br /> Working with all parties involved to make sure everything and everyone was on the same page. It took a week to remove and relocate trees and lighting, load in the sub floor, construct a function tent as well as a tent for a kitchen. Securing additional rented kitchen equipment and lighting. These were all additional factors along with adding a ramp that created a 12-foot grade at the entry. Securing safety rails, and because the temperature decided to plummet two days prior to the event, heating needed to be added to insure the comfort of our event attendees.</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Become a better event planner with Eventinterface, request your free demo today" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>What advice would you give to someone entering the event planning business today?</strong><br /> You must be passionate about wanting to connect with your clients. You need to be a great listener to understand your client&rsquo;s needs. You need to hear what they are telling you, and be able to ask questions on what they are not telling you. You cannot be an order taker! You need to be an excellent communicator with your event team, and with your clients. You need to make sure you have all your details lined up, you need a plan A, plan B and sometimes a plan C.</p> <p><strong>What do you see as the most challenging aspect of being an event planner, and how do you overcome that challenge?</strong><br /> The most challenging fact of being an event planner is receiving last minute information that was not made available to you when it was needed, then figure out how to overcome that challenge? Make sure you surround yourself with the best vendors and event staff. Building strong relationships with your team is invaluable when you have a curve ball thrown at you. You need to be able to adapt quickly, and remember, it is never a one man show. As an event planner, you are part of a team. You need to make sure you have team members, who like you, are dedicated to executing a successful event. Challenges happen, you need to be flexible, move quick, and think on your feet.</p> <p><strong>How do you think the event industry will evolve in the next five years?</strong><br /> We will see more involvement with AV technology. The ability to produce a meeting that will stimulate the guests and motivate everyone to reach a desired outcome is enhanced when event attendees are engaged. We are seeing a trend with clients using more AV in their meetings to enhance the delivery for their attendees.</p> <p><strong>What makes you successful as an event planner?</strong><br /> Never saying I have done it all. Always looking for new, out of the box options, and ways to WOW my clients. Building relationships with my event clients and letting them know that I am part of their team. I know I have one time to get it right. There are no do-overs in the event industry.</p> <p><strong>In your opinion, what is the best and worst event industry trend of the year?&nbsp;</strong></p> <p style="margin-left: 40px;"><strong><em>Best:</em></strong><br /> Having more of a Ted Talk style dialogue and fireside chats for stage sets.<br /> <strong><em>Worst:&nbsp;</em></strong><br /> Having a boardroom table that is way too big for effective dialogue.</p> <p><strong>What is the best industry book that has helped you as an event planner?</strong><br /> Actually, I would have to say instead of a book, being involved in event community associations has been more of a help than any book. NACE, ILEA and publications like BIZ BASH and Meetings Today.</p> <p><strong>What is the one tool or item you can&#39;t live without on a daily basis as you go about your event planning job?</strong><br /> My cup of coffee! And then having a great team of co-workers. I truly could not do anything without them.</p> <p><strong><span style="font-size:14px;">CONNECT WITH DIANE</span></strong><br /> <a href="mailto:dtighe@wdigc.com?subject=Request%20via%20Interviews%20with%20Planners">Diane Tighe, CPCE</a><br /> Director of Catering &amp; Conference Services, <a href="https://www.washingtondukeinn.com/durham-meetings/" target="_blank">Washington Duke Inn and Golf Club, and JB Duke Hotel</a><br /> Phone: (919) 490.0999 ext. 6129 to speak with a meeting specialist<br /> <a href="https://www.facebook.com/WashingtonDukeInn" target="_blank">Facebook</a><br /> <a href="https://twitter.com/WashingtonDuke" target="_blank">Twitter</a></p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_search_bar_position = "bottom"; amzn_assoc_ad_mode = "search"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Our team recommends:"; amzn_assoc_default_search_phrase = "Event planning"; amzn_assoc_default_category = "All"; amzn_assoc_linkid = "206b7f91f0eeebf14e80ba68b946aa36"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface Newsletter filled with tools, resources and tips for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Diane-Tighe Fri, 01 Sep 2017 13:08:00 -0700 Top tips to hire an event planner http://www.eventinterface.com/blog-article/Top-tips-to-hire-an-event-planner <p>Need staff for events? Need to hire an event planner or meeting planner? If so, you will need to understand the key questions and topics to discuss with the prospect event staff you want to hire. Today we share top tips by professional planners to successfully hire an event planner for your events.</p> <p>According to <strong>Abla Doku</strong>, Events and Marketing Professional and Visionary behind <a href="http://theapulse.com" target="_blank">The A&nbsp;Pulse</a>, the top items to discuss when interviewing event planners for hire are:</p> <p><em><strong>What is their scope of services?</strong>&nbsp; </em><br /> Prior to posing this question, know the details of your event&rsquo;s Scope of Work. &nbsp;This is very important because event planning covers a range of tasks, and not all event planners cover them all. If for example you are planning a conference that requires the attendance of the public to make it a success, you may want to hire an event planning professional who is an expert in <a href="https://www.eventinterface.com/blog-article/5-Tips-to-Help-You-Market-Your-Event" target="_blank">event marketing</a> as well. He or she will be able to guide you with your messaging as well as event marketing strategies. Perhaps even take it completely off your plate. Also, some planners take care of invitations and respond to them, others don&#39;t. Are you going to need name badges for your participants?&nbsp; Is this something you can take care of, or do you want your planner to handle this task?&nbsp;Ultimately, you want to hire an event planner who will be available to manage and coordinate all aspects of your event.</p> <p><strong><em>How well do they work with other people or professionals?</em></strong><br /> This is a critical question to ask when hiring an event planner.&nbsp; Professional planners must work with speakers, attendees, and other vendors. &nbsp;This means their personality is important.&nbsp; They are going to need to book and work with vendors, as well as communicate with your speakers or presenters before, during and after the event. &nbsp;Read reviews about the planners you want to hire written by previous speakers, vendors, or clients. Always check references before hiring the planner.</p> <p><em><strong>How well do they fare under pressure, and how many years of experience do they have under their belt?</strong>&nbsp;</em><br /> Events are always high-pressure environments. It is important that the professional meeting or event planner remains calm. They must be able to think on their feet as things do not always go according to plan.&nbsp; Also, they must have a plan A, B and C in place and if they don&#39;t, they must be able to come up with a plan very quickly. This is where experience comes into play.</p> <p>At the end of the day, professional meeting or event planners will manage and coordinate your event, make sure you hire an event planner with a great personality who works well with others.&nbsp; In order to achieve a successful event, these professionals will follow a timeline to help everything stay on track, and help you sort out who is responsible for what to avoid any confusion. &nbsp;&nbsp;</p> <p><strong>Christian Reed-Ogba</strong>, CEO and Founder of&nbsp;<a href="http://bethanyeastpr.com" target="_blank">BethanyEast PR, LLC</a> suggest you ask the following questions when interviewing event planners to hire:</p> <ul style="margin-left: 40px;"> <li>What project management software do you use?&nbsp; Will I have access to your event plan between update meetings?</li> <li>How important is <a href="https://www.eventinterface.com/blog-article/Top-tips-for-planning-your-event-security" target="_blank">event security</a> to your event plan? Do you have trusted, bonded, and licensed vendors to provide various levels of event security?</li> <li>How will my team ensure connectability at the event?&nbsp; Will we be victim to sharing Wi-Fi service with our attendees?</li> </ul> <p><strong>Al Wynant</strong>, CEO of <a href="https://www.eventinterface.com" target="_blank">Eventinterface</a> suggest the following questions when interviewing event planners to hire:&nbsp;</p> <p><strong><em>How do you price your services?</em></strong><br /> Understand right from the beginning how the event planner charges for his or her services and what is included in that price. Is it an hourly rate, a project fee? How is payment structured?</p> <p><strong><em>What technologies can the planner bring to the planning of your event?</em></strong><br /> <a href="https://www.eventinterface.com/blog-article/Event-technology-beyond-the-registration-app" target="_blank">Event technology</a> makes managing events and attendees easier, allows for more effective communications and attendee engagement, and increases efficiencies in planning. Find out what technologies the planner uses or recommends, and why.</p> <p><strong><em>How are vendors managed?</em></strong><br /> Will you as a client be able to bring your own vendors, or will the event planner bring vendors to the table? If the planner hires vendors, how will the relationships be managed? Will you be responsible to negotiate, work with and pay the vendors directly, or will the planner take on this responsibility?</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Request your free Eventinterface demo today" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a><br /> <br /> <strong>Alena Powell</strong> with <a href="http://stressfreepartyplanning.com/" target="_blank"><span style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px; font-variant-ligatures: normal; orphans: 2; widows: 2;">Stress Free Party Planning</span></a>&nbsp;shares the following advice to consider when seeking to hire an event planner:&nbsp;</p> <p><em><strong>Do you have a lot of experience with ______? [fill-in-the-blank with the type of event]</strong></em><br /> This is a great question to start the conversation. Have the planner explain and give examples. An experienced planner will get straight to the point and we will not want to waste your time. Planners learn to be efficient.&nbsp;So, start off with this question and you will learn pretty quickly if this will be a productive conversation.</p> <p><strong><em>Ask if the planner is available on the dates of the event.</em></strong><br /> It is best to ask this question towards the start of your conversation. There is nothing worse than going through the entire interview, then suddenly remembering you didn&#39;t mention the dates to see if the planner is even available.</p> <p><strong><em>What is your work style?</em></strong><br /> It&#39;s not just important to know if the planner can <a href="https://www.eventinterface.com/blog-article/How-Meeting-and-Event-Planners-Should-Plan-Their-Week" target="_blank">do the job</a>. It is vital that you get a glimpse of how they work. What makes them comfortable when it comes to meeting deadlines. You should ask yourself, can I work well with this person? Do they align with my work style? Because bottom line &ndash; you prefer to work with someone who can work within your workplace culture and dynamics before hiring them to manage your event.</p> <p><strong>Richard O&rsquo;Malley </strong>of <a href="http://www.theomalleyproject.com" target="_blank">The How Behind the Wow!</a> suggests that all individuals or committees ask prospect planners the following questions before hiring event staff:</p> <ul style="margin-left: 40px;"> <li>What is the biggest mistake you have ever made as a planner?</li> <li>What did you learn from this mistake?</li> <li>What three things do you do better than anyone else?&nbsp;</li> </ul> <p><strong>IN WRAP UP</strong><br /> Before hiring an event planner to work on your event it is important to ask some key questions to ensure that you hire the right event planner for your project.</p> <ul style="margin-left: 40px;"> <li>Ask about experience.</li> <li>Discover their <a href="https://www.eventinterface.com/blog-article/10-things-successful-planners-do-every-day" target="_blank">working style</a> and if that fits with your and your company&rsquo;s style.</li> <li>Understand the level of service and talent they can bring to the table to successfully manage your event.</li> <li>Understand the financial implications of hiring an event planner before signing an agreement.</li> </ul> <p>Add your thoughts and tips about hiring event planners in the comment section below.&nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface Newsletter filled with tools, resources and tips for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIGhlaWdodD0iMzBweCIgd2lkdGg9IjMwcHgiIHZpZXdCb3g9Ii0xIC0xIDMxIDMxIj48Zz48cGF0aCBkPSJNMjkuNDQ5LDE0LjY2MiBDMjkuNDQ5LDIyLjcyMiAyMi44NjgsMjkuMjU2IDE0Ljc1LDI5LjI1NiBDNi42MzIsMjkuMjU2IDAuMDUxLDIyLjcyMiAwLjA1MSwxNC42NjIgQzAuMDUxLDYuNjAxIDYuNjMyLDAuMDY3IDE0Ljc1LDAuMDY3IEMyMi44NjgsMC4wNjcgMjkuNDQ5LDYuNjAxIDI5LjQ0OSwxNC42NjIiIGZpbGw9IiNmZmYiIHN0cm9rZT0iI2ZmZiIgc3Ryb2tlLXdpZHRoPSIxIj48L3BhdGg+PHBhdGggZD0iTTE0LjczMywxLjY4NiBDNy41MTYsMS42ODYgMS42NjUsNy40OTUgMS42NjUsMTQuNjYyIEMxLjY2NSwyMC4xNTkgNS4xMDksMjQuODU0IDkuOTcsMjYuNzQ0IEM5Ljg1NiwyNS43MTggOS43NTMsMjQuMTQzIDEwLjAxNiwyMy4wMjIgQzEwLjI1MywyMi4wMSAxMS41NDgsMTYuNTcyIDExLjU0OCwxNi41NzIgQzExLjU0OCwxNi41NzIgMTEuMTU3LDE1Ljc5NSAxMS4xNTcsMTQuNjQ2IEMxMS4xNTcsMTIuODQyIDEyLjIxMSwxMS40OTUgMTMuNTIyLDExLjQ5NSBDMTQuNjM3LDExLjQ5NSAxNS4xNzUsMTIuMzI2IDE1LjE3NSwxMy4zMjMgQzE1LjE3NSwxNC40MzYgMTQuNDYyLDE2LjEgMTQuMDkzLDE3LjY0MyBDMTMuNzg1LDE4LjkzNSAxNC43NDUsMTkuOTg4IDE2LjAyOCwxOS45ODggQzE4LjM1MSwxOS45ODggMjAuMTM2LDE3LjU1NiAyMC4xMzYsMTQuMDQ2IEMyMC4xMzYsMTAuOTM5IDE3Ljg4OCw4Ljc2NyAxNC42NzgsOC43NjcgQzEwLjk1OSw4Ljc2NyA4Ljc3NywxMS41MzYgOC43NzcsMTQuMzk4IEM4Ljc3NywxNS41MTMgOS4yMSwxNi43MDkgOS43NDksMTcuMzU5IEM5Ljg1NiwxNy40ODggOS44NzIsMTcuNiA5Ljg0LDE3LjczMSBDOS43NDEsMTguMTQxIDkuNTIsMTkuMDIzIDkuNDc3LDE5LjIwMyBDOS40MiwxOS40NCA5LjI4OCwxOS40OTEgOS4wNCwxOS4zNzYgQzcuNDA4LDE4LjYyMiA2LjM4NywxNi4yNTIgNi4zODcsMTQuMzQ5IEM2LjM4NywxMC4yNTYgOS4zODMsNi40OTcgMTUuMDIyLDYuNDk3IEMxOS41NTUsNi40OTcgMjMuMDc4LDkuNzA1IDIzLjA3OCwxMy45OTEgQzIzLjA3OCwxOC40NjMgMjAuMjM5LDIyLjA2MiAxNi4yOTcsMjIuMDYyIEMxNC45NzMsMjIuMDYyIDEzLjcyOCwyMS4zNzkgMTMuMzAyLDIwLjU3MiBDMTMuMzAyLDIwLjU3MiAxMi42NDcsMjMuMDUgMTIuNDg4LDIzLjY1NyBDMTIuMTkzLDI0Ljc4NCAxMS4zOTYsMjYuMTk2IDEwLjg2MywyNy4wNTggQzEyLjA4NiwyNy40MzQgMTMuMzg2LDI3LjYzNyAxNC43MzMsMjcuNjM3IEMyMS45NSwyNy42MzcgMjcuODAxLDIxLjgyOCAyNy44MDEsMTQuNjYyIEMyNy44MDEsNy40OTUgMjEuOTUsMS42ODYgMTQuNzMzLDEuNjg2IiBmaWxsPSIjYmQwODFjIj48L3BhdGg+PC9nPjwvc3ZnPg==); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> http://www.eventinterface.com/blog-article/Top-tips-to-hire-an-event-planner Mon, 28 Aug 2017 07:33:00 -0700 A Better Way to Serve Premium Wine to Your Event Attendees http://www.eventinterface.com/blog-article/A-Better-Way-to-Serve-Premium-Wine-to-Your-Event-Attendees <p>Millennials now make up the number one wine-drinking consumer segment in the United States, a number estimated at over <a href="http://www.mytotalretail.com/article/millennials-going-green-means-retail-must-follow/" target="_blank">90 million</a>. Sustainability too is an important consideration for this group. They appear to be the first generation willing to spend more on sustainable products. Companies, services and events wanting to <a href="https://www.eventinterface.com/blog-article/4-Ways-to-Market-Your-Event-to-Millennials">attract this group</a> will need to make a conscious effort to succeed by providing high-quality and sustainable products.</p> <p>A company that prides itself on being at the forefront of cultural trends, Interscope seeks to serve this generation in a way that is cutting-edge and different. They have teamed up with StackTek, developers of a patented revolutionary single-serve package, in delivering ready-to-drink premium-quality wine, served in its own on the go container mirrored after the Reidel stemless glass.</p> <p><img alt="Electric Sky Wine Pinot Grigio Wine for Events at Eventinterface News" src="https://eieventimages.s3.amazonaws.com/1503195223_Electric-Sky-Ponot-Grigio-at-Eventinterface-News-Wine-for-Events.png" style="width: 250px; height: 351px; float: left; margin: 15px 8px;" />The company&rsquo;s Electric Sky Wine Pinot Grigio, Ros&eacute;, and California Red Blend were the exclusive wines sold at Governors Ball music festival in New York, Bonnaroo in Tennessee, and Mamby on the Beach in Chicago earlier this summer. The wine too has been building a word-of-mouth buzz by appearing at tastemaker music-industry events, including recent shows with Jack Garratt, Arty, MGK, and more.</p> <p>Served in a lightweight, shatterproof and eco-friendly package, designed to look and feel like glassware, Electric Sky provides meeting and event planners convenience without compromising quality or image. The premium-quality, single-serve wines can be enjoyed safely and without waste at any type of event. &ldquo;750 ml glass bottles at concerts, festivals and events just aren&rsquo;t the most efficient way to serve consumers today,&rdquo; shared Daniel Sena, Interscope&rsquo;s head of strategic marketing. &ldquo;The portability of the stackable packaging allows consumers to take the wine with them and consume it where and when they want. At festivals and events, this improves upon the antiquated practice of having bartenders uncork a bottle and eyeball a pour, then consumers being forced to navigate crowds with open containers. Our product solves those problems.&rdquo;</p> <p>We tested out the three varieties here at Eventinterface. Not only were they of excellent quality, our team liked the ready-to-drink format, and that the wines were sourced from vineyards that are environmentally responsible. There were no half-empty bottles remaining after the event, resulting in no wine waste. The glasses were later recycled and reused. &nbsp;</p> <p>Electric Sky Wine will continue to roll out new varietals in the coming months. To learn more about Electric Sky Wine and bring it to your event, visit: <a href="https://www.electricskywine.com" target="_blank">http://www.electricskywine.com</a>.</p> <p><span style="font-size:11px;">Lead in photograph courtesy of Electric Sky Wine, Mamby on the Beach, Chicago.</span></p> <p><span style="font-size:11px;"><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get our Eventinterface Newsletter" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></span></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 202px; left: 36px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 202px; left: 36px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 202px; left: 36px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 202px; left: 36px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 202px; left: 36px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 202px; left: 36px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 204px; left: 38px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIGhlaWdodD0iMzBweCIgd2lkdGg9IjMwcHgiIHZpZXdCb3g9Ii0xIC0xIDMxIDMxIj48Zz48cGF0aCBkPSJNMjkuNDQ5LDE0LjY2MiBDMjkuNDQ5LDIyLjcyMiAyMi44NjgsMjkuMjU2IDE0Ljc1LDI5LjI1NiBDNi42MzIsMjkuMjU2IDAuMDUxLDIyLjcyMiAwLjA1MSwxNC42NjIgQzAuMDUxLDYuNjAxIDYuNjMyLDAuMDY3IDE0Ljc1LDAuMDY3IEMyMi44NjgsMC4wNjcgMjkuNDQ5LDYuNjAxIDI5LjQ0OSwxNC42NjIiIGZpbGw9IiNmZmYiIHN0cm9rZT0iI2ZmZiIgc3Ryb2tlLXdpZHRoPSIxIj48L3BhdGg+PHBhdGggZD0iTTE0LjczMywxLjY4NiBDNy41MTYsMS42ODYgMS42NjUsNy40OTUgMS42NjUsMTQuNjYyIEMxLjY2NSwyMC4xNTkgNS4xMDksMjQuODU0IDkuOTcsMjYuNzQ0IEM5Ljg1NiwyNS43MTggOS43NTMsMjQuMTQzIDEwLjAxNiwyMy4wMjIgQzEwLjI1MywyMi4wMSAxMS41NDgsMTYuNTcyIDExLjU0OCwxNi41NzIgQzExLjU0OCwxNi41NzIgMTEuMTU3LDE1Ljc5NSAxMS4xNTcsMTQuNjQ2IEMxMS4xNTcsMTIuODQyIDEyLjIxMSwxMS40OTUgMTMuNTIyLDExLjQ5NSBDMTQuNjM3LDExLjQ5NSAxNS4xNzUsMTIuMzI2IDE1LjE3NSwxMy4zMjMgQzE1LjE3NSwxNC40MzYgMTQuNDYyLDE2LjEgMTQuMDkzLDE3LjY0MyBDMTMuNzg1LDE4LjkzNSAxNC43NDUsMTkuOTg4IDE2LjAyOCwxOS45ODggQzE4LjM1MSwxOS45ODggMjAuMTM2LDE3LjU1NiAyMC4xMzYsMTQuMDQ2IEMyMC4xMzYsMTAuOTM5IDE3Ljg4OCw4Ljc2NyAxNC42NzgsOC43NjcgQzEwLjk1OSw4Ljc2NyA4Ljc3NywxMS41MzYgOC43NzcsMTQuMzk4IEM4Ljc3NywxNS41MTMgOS4yMSwxNi43MDkgOS43NDksMTcuMzU5IEM5Ljg1NiwxNy40ODggOS44NzIsMTcuNiA5Ljg0LDE3LjczMSBDOS43NDEsMTguMTQxIDkuNTIsMTkuMDIzIDkuNDc3LDE5LjIwMyBDOS40MiwxOS40NCA5LjI4OCwxOS40OTEgOS4wNCwxOS4zNzYgQzcuNDA4LDE4LjYyMiA2LjM4NywxNi4yNTIgNi4zODcsMTQuMzQ5IEM2LjM4NywxMC4yNTYgOS4zODMsNi40OTcgMTUuMDIyLDYuNDk3IEMxOS41NTUsNi40OTcgMjMuMDc4LDkuNzA1IDIzLjA3OCwxMy45OTEgQzIzLjA3OCwxOC40NjMgMjAuMjM5LDIyLjA2MiAxNi4yOTcsMjIuMDYyIEMxNC45NzMsMjIuMDYyIDEzLjcyOCwyMS4zNzkgMTMuMzAyLDIwLjU3MiBDMTMuMzAyLDIwLjU3MiAxMi42NDcsMjMuMDUgMTIuNDg4LDIzLjY1NyBDMTIuMTkzLDI0Ljc4NCAxMS4zOTYsMjYuMTk2IDEwLjg2MywyNy4wNTggQzEyLjA4NiwyNy40MzQgMTMuMzg2LDI3LjYzNyAxNC43MzMsMjcuNjM3IEMyMS45NSwyNy42MzcgMjcuODAxLDIxLjgyOCAyNy44MDEsMTQuNjYyIEMyNy44MDEsNy40OTUgMjEuOTUsMS42ODYgMTQuNzMzLDEuNjg2IiBmaWxsPSIjYmQwODFjIj48L3BhdGg+PC9nPjwvc3ZnPg==); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 204px; left: 38px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 211px; left: 38px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 211px; left: 38px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> http://www.eventinterface.com/blog-article/A-Better-Way-to-Serve-Premium-Wine-to-Your-Event-Attendees Sun, 20 Aug 2017 04:00:00 -0700 4 Ways to Market Your Event to Millennials http://www.eventinterface.com/blog-article/4-Ways-to-Market-Your-Event-to-Millennials <p>Move over, Baby Boomers, <a href="http://www.pewresearch.org/fact-tank/2016/04/25/millennials-overtake-baby-boomers/" target="_blank">Millennials have taken over</a> as the largest demographic in the United States. They&rsquo;re the 18-34 year olds who are attending a great deal of your events and have an astounding amount of buying power. So, if you haven&rsquo;t yet made a concerted effort in marketing your events to this new millennial audience, you are missing out.&nbsp;Why? <a href="https://www.eventbrite.com/blog/millennials-event-trends-ds00/" target="_blank">Consider this fact</a>: 75% of Millennials value experiences over material things. When you are planning out your event marketing and sponsorship strategy, be sure to include these four ways to market your event to Millennials.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">1. HANG OUT WHERE MILLENNIALS HANG OUT ONLINE</span></span></strong><br /> If you want to market yoru event to a Millennial, put yourself in our shoes. We are a generation that grew into technology becoming second nature to us. We live for virtual connectivity, especially at events, but certainly in our everyday lives. With these things in mind, it&rsquo;s no wonder we spend so much time online.</p> <p>Step one in figuring out the best way to <a href="https://www.socialtables.com/blog/event-marketing/event-marketing-plan/" target="_blank">market your event</a> to Millennials is to find out where we hang out online. 23% of our time online is spent on social media and blogs, so this is a great place to start. Millennials love interacting with brands, so find out which social network you have the most engagement on. Facebook Insights, Twitter Analytics, and the myriad of free Instagram tools can help shine a line on which network is most worthy of your time. When you find the leading social network (or two!), take time to build content around your event to post. Tell us through social posts what is so special about your event. It could be the keynote speakers, the awesome venue, or the people who have signed up so far. Showing us the why we should want to attend is a powerful message. Plus, it&rsquo;s never too early to generate FOMO.</p> <p>And whatever you do: don&rsquo;t try to market your brand 100%, on every social network, all of the time. It&rsquo;s not sustainable and you run the risk of marketing yourself potentially to an empty room.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">2. MAKE MESSAGING FEEL NATIVE</span></span></strong><br /> Another option for marketing your event to millennials is leveraging your digital ads to reach a wider audience. I know what you might be thinking: digital ads have a bad reputation. They are jarring, they are intrusive, and they are hardly ever anything you actually want to click on. So, when it comes to messaging around your event, make it feel native to our social feeds.</p> <p>This may require a little bit of testing on your end to see what kind of messaging resonates the best with your audience. For example: do animated gifs always earn you a retweet? Are funny posts the way to go? Or is simple, clean imagery the best way to get engagement? Mimic your best performing content when you market your event via a digital ad. The likelihood that you&rsquo;ll earn a click, share, or best case scenario, a ticket signup, is highly likely.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">3. TARGET THE RIGHT AUDIENCE&nbsp;</span></span></strong><br /> If you decide to continue on the path of launching digital ads, make sure to target the right audience. And it&rsquo;s no secret that Millennials look for social proof from their favorite social networks like Instagram or Twitter. So how do you get your event head in front of the right target audience? Most social networks allow you to serve up your ad based on a targeted, geographic area and based on things your followers have liked.</p> <p>So, if it&rsquo;s Millennials you&rsquo;re interested in marketing to, make sure you specify the demographic (18-34 years old), their likes, and their geographic location.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">4. DON&rsquo;T JUST ASK FOR SOCIAL SHARE, INCENTIVIZE IT</span></span></strong><br /> It&rsquo;s always a best practice to add social share buttons about your event. Include <a href="https://www.socialtables.com/blog/social-media/drive-event-ticket-sales/" target="_blank">social share buttons</a> on blog posts as a call to action, on the event information page, or simply on your website. But, if you want to amp up marketing your event to Millennials with social shares, you can incentivize them.</p> <p>If you have an event website that also includes an online community of attendees, incentivize social shares with discount referral codes. The referrer can receive exclusives to the event and the referee can get a discount to the event. By encouraging social shares with those who have signed up for the event, you&rsquo;re activating your attendees to market the event on your behalf. &nbsp;</p> <p>With the Millennial population taking over as one the largest demographic in the United States, you&rsquo;d be remiss if you didn&rsquo;t market to this generation. They&rsquo;re attending events at record highs which can inevitably mean an increase in revenue generated from ticket sales for you. With careful marketing planning well-before the event happens, you&rsquo;ll be able to devise a plan to maximize your reach to this demographic.</p> <p><em>Which other ways do you market your event to millennials? Share them with us in the comments below or send us a tweet @socialtables!</em></p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;"><img alt="" src="https://eieventimages.s3.amazonaws.com/1503028292_Laura-Lopez_Socialtables-and-eventinterface-guest-blogger.png" style="width: 150px; height: 150px; float: left; margin: 6px;" />GUEST AUTHOR</span></span></strong><br /> Laura Lopez is the Senior Community Manager at <a href="http://www.socialtables.com" target="_blank">Social Tables</a>. The award-winning platform has been used to source, plan and execute over two million events since 2011. In her role, she puts the &ldquo;social&rdquo; in Social Tables through generating brand awareness both online and off through content, digital marketing, industry partnerships, and events.</p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Eventinterface staff picks"; amzn_assoc_linkid = "4371ed3a0e3c6172216b324a0fb6cdec"; amzn_assoc_asins = "0814433227,1119369045,0692472398,B072J9NQP3"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p>&nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface Newsletter filled with tools, resources and tips for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> http://www.eventinterface.com/blog-article/4-Ways-to-Market-Your-Event-to-Millennials Fri, 18 Aug 2017 05:00:00 -0700 Interviews with Planners – Susan Sexton http://www.eventinterface.com/blog-article/Interviews-with-Planners--Susan-Sexton <p>Susan Sexton Blend Custom Parfum Studio&rsquo;s CEO Susan brings decades of experience in marketing communications, branding and event strategy, and planning gained from both the corporate and agency sides of the business. Her personal brand is intuitive, creative and international in scope. She enjoys collaborating with like-minded professionals in designing event concepts that are influential, memorable and fun.</p> <p>After a successful career in advertising, Susan expanded her repertoire to include sensory branding events whereby she could combine her passion for corporate marketing with her love of all things fragrant to create influential experiences.</p> <p>At Blend Custom Parfum, Susan founded a sensory branding team-building concept whereby corporations may entertain their employees, customers or guests in an engaging way and truly tap into being memorable. The Mysterious Art of Fragrance concept has become popular to entertain, engage and influence audiences of all kinds. Clients include UPS, Equifax, The Southern Company, Cox Communications, Americas Mart, Chateau Elan, Beau Rivage, Travel Alberta, Georgia- Pacific, Atlanta Botanical Garden, Galimard Parfumerie, and Tangerine Travel.</p> <p><strong>What is the best advice you have ever received as a planner?</strong><br /> Have the space ready an hour before the event. People will arrive early, and it is always best to be prepared before guests begin to arrive. Always check and double-check all of the details. The Devil is in the Details.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> The cask room in a French Chateau was one of the most interesting locations we planned an event at. It was very intriguing in terms of ambiance, with large oak casks lining the walls and medieval armor as decor. Among the challenges was the dim lighting and the difficulty to set-up the venue due to unusual supports in the rooms. The final product was worth the details we had to work around. We simply had to vary our approach to set up and get creative in order to move around the room efficiently. We took care of the guests and they did not perceive any problems. It was seamless.</p> <p><strong>What advice would you give to someone entering the business today?&nbsp;</strong><br /> Access your strengths and weaknesses and compare them to the attributes needed to be a corporate meeting planner. Being consistently on time, liking the details, being a people person and a problem solver are all necessary to be successful in the business. And, be sure you are willing to work long hours.</p> <p><strong>What do you see as the most challenging aspect of being a planner, and how do you overcome that challenge?</strong><br /> Keeping the team motivated, enthused and in lockstep. To overcome challenges, be clear on expectations and instructions, lead by example, have fun, and reward your team&rsquo;s efforts.&nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Sign up for your free Eventinterface demo" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>How do you think our industry will evolve in the next five years?</strong><br /> I think the industry will continue to become more creative and festivalized in approach. In other words, many aspects of an event will come together to complete the whole story. Sensory experiences will become more common whereby music, smell, touch, taste will all merge for one central effect. I think there will be less emphasis on technology and a specific age target. More emphasis on educational approaches.</p> <p><strong>What makes you successful as a planner?</strong><br /> Passion is what makes the difference. Having all the parts and pieces of event planning isn&#39;t enough. You have to really love what you do and what you create. When you do, the event is mesmerizing. You have to have the magic.</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?</strong><br /> Worst is targeting everything to millennials.</p> <p>Best trend is educational and experiential approaches that truly engage and inspire attendees.</p> <p><strong>What is the best industry book that has helped you as a planner?</strong><br /> <a href="https://www.amazon.com/gp/product/1118297709/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1118297709&amp;linkCode=as2&amp;tag=ventinterface-20&amp;linkId=4d6970f9ae6db7d60c578d6d36c48f37" target="_blank">Zig Zag: The Surprising Path to Greater Creativity</a><img alt="" border="0" height="1" src="//ir-na.amazon-adsystem.com/e/ir?t=ventinterface-20&amp;l=am2&amp;o=1&amp;a=1118297709" style="border:none !important; margin:0px !important;" width="1" />&nbsp;by Keith Sawyer.</p> <p><strong>What is the one tool/item you can&#39;t live without on a daily basis as you go about your planning job?&nbsp;</strong><br /> My phone. It&#39;s my everything.</p> <p><strong>CONNECT WITH SUSAN</strong><br /> <a href="mailto:sesexton@live.com?subject=Interviews%20with%20Planners%20Inquiry">Susan Sexton</a><br /> CEO, <a href="http://www.blendcustomparfum.com" target="_blank">BLEND Custom Parfum Studio</a><br /> Phone Number: (404) 202-5503<br /> <a href="https://www.linkedin.com/in/susan-sexton-179b502/" target="_blank">LinkedIn</a><br /> <a href="http://facebook.com/blendcustomparfum" target="_blank">Facebook</a><br /> <a href="https://twitter.com/blendparfum" target="_blank">Twitter</a><br /> <strong>Affiliations and Memberships:</strong><br /> International Perfume Bottle Association, PRSA.</p> <p><strong>RELATED POSTS</strong><br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Justin-Hersh">Interviews with Planners &ndash; Justin Hersh</a>.<br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Betty-Owens">Interviews with Planners &ndash; Betty Owens</a>.</p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Eventinterface Staff Picks"; amzn_assoc_linkid = "c699cbc996db12bfc9795b71f92eea35"; amzn_assoc_asins = "B007H9H23U,0131149385,0470155744,1882345460"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p><br /> <a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface Newsletter filled with tools, resources and tips for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Susan-Sexton Fri, 18 Aug 2017 04:00:00 -0700 Interviews with Planners – Erik Fabian http://www.eventinterface.com/blog-article/Interviews-with-Planners--Erik-Fabian <p>Erik Fabian is a brand marketer and event maker formerly at Moleskine and Greenhouse Software. He has an MFA in performance from the School of The Art Institute of Chicago and been devising events for 20 years. He is especially fond of creating participatory cultural and business events where people make things together. He currently helps founders launch and build new brands at Upright Brand.</p> <p><strong>What is the best advice you have ever received as a planner?</strong><br /> Build plans backwards in time. Work from the end goal back to the beginning.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> In Miami during Art Basel Miami many of the satellite fairs occupy hotels with the galleries displaying their wares in the hotel rooms. I created a site for a small art performance in a hotel room bathroom for a gallery. Guests would enter one at a time and take part in a rather mysterious experience. It was a novel site and experience for the guests that created buzz for the gallery. Of course, working with the available space is always a challenge but it can be useful to design within constraints. I just had to keep it simple to not ask too much of the space or guest.</p> <p><strong>What advice would you give to someone entering the business today?</strong><br /> Study design, storytelling, and technology. Learn to make your events unique experiences rather than larger versions of a corporate meeting. People hate meetings but they love sharing their knowledge and meeting interesting people.</p> <p><strong>What do you see as the most challenging aspect of being a planner, and how do you overcome that challenge?</strong><br /> Events are not a website. Events have always been relatively hard to measure, seen as costly, and underestimated in terms of workload to execute properly. Today is even worse because digital marketing is setting very lean expectations on efficiency, cost, and metrics. I think the first step is educating non-planners on the effort it takes to execute an event in the physical world, what that costs, and what is a realistic measurement expectation based on the budget available. I also think it is on planners to continually underline the impact and unique quality the experience events offer. That fact that we spend so much time online make the time we spend together all the more valuable.</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Sign up for your free Eventinterface Demo" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>How do you think our industry will evolve in the next five years?</strong><br /> Technology and media will continue to be the elephant in the room. The normalization of Augmented and Virtual Reality in the next couple years will radically change how people participate in events. Webinar type formats and physical events will bleed into each other. I think there is conference burnout as well. Smaller events will become more important.</p> <p><strong>What makes you successful as a planner?</strong><br /> I am creative, organized and empathetic. I have a strong sense of space, narrative, design, and human psychology.</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?</strong><br /> There is still way too much cheap swag given out at events. Tech events are particularly guilty of this.</p> <p>I am excited to see folks continue to experiment with formats whether self-organizing unconference type events or more small group events.</p> <p><strong>What is the best industry book that has helped you as a planner?</strong><br /> <a href="https://www.amazon.com/gp/product/0812993012/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0812993012&amp;linkCode=as2&amp;tag=ventinterface-20&amp;linkId=a5a7455bd5ccec337c027ddc9bc85d7d" target="_blank">Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration</a><img alt="" border="0" height="1" src="//ir-na.amazon-adsystem.com/e/ir?t=ventinterface-20&amp;l=am2&amp;o=1&amp;a=0812993012" style="border:none !important; margin:0px !important;" width="1" /> is about how Pixar manages creative teams and their approach to making films. Creating a film and an event have a lot in common.</p> <p><strong>What is the one tool/item you can&#39;t live without on a daily basis as you go about your planning job?</strong><br /> Google Docs.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">CONNECT WITH ERIK</span></span></strong><br /> <a href="mailto:hello@uprightbrand.me?subject=Interviews%20with%20Planners%20Inquiry">Erik Fabian</a><br /> Founder, <a href="https://www.uprightbrand.me" target="_blank">Upright Brand</a><br /> <a href="https://www.linkedin.com/in/erikfabian/" target="_blank">LinkedIn</a><br /> <a href="https://twitter.com/ErikFabian" target="_blank">Twitter</a></p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">RELATED POSTS</span></span></strong><br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Claus-Raasted">Interviews with Planners &ndash; Claus Raasted.</a><br /> <a href="https://www.eventinterface.com/blog-article/Working-in-NonTraditional-Event-Venues">Working in Non-Traditional Event Venues</a>.</p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Eventinterface Staff Picks"; amzn_assoc_linkid = "1d776b891f2f8521dbe231452d9bfa35"; amzn_assoc_asins = "0240812247,0998214906,1584235187,3035610207"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface Newsletter filled with tools, resources and tips for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Erik-Fabian Wed, 16 Aug 2017 04:00:00 -0700 How to monetize your event content for free http://www.eventinterface.com/blog-article/How-to-monetize-your-event-content-for-free <p>As a meeting organizer, you spend an exorbitant amount of time insuring that your program is the best possible. You scrutinize hundreds, if not thousands of speaker proposals. Then, you collect presentations and handouts to share with your attendees. During the event, you record your sessions. Once your event wraps you are left with an extremely valuable catalog of content. In most instances, some of this content is made available on social networks, or association and company websites. As organizers, you move on to the next event and slowly forget about the amazing content you just delivered to your participants. You seem to forget all the work you poured into creating your remarkable program. You forget the significance of your content, that your content has an educational and monetary value. After all, isn&rsquo;t the program the reason people paid to come to your conference?</p> <p>Most associations and companies have years of well-curated event content. It&rsquo;s just sitting on a hard drive, waiting to be discovered again. Would it not be great if you could put this resource to work? Use it to engage and educate a larger percentage of your stakeholders? Attract new people to your program, cause, product or brand? Generate revenue for your organization, association or company?</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">DID YOU KNOW?</span></span></strong><br /> &ldquo;Only 15 to 20 percent of possible attendees participate in your conferences and events. People stay home for a variety of reasons, from budget to personal. A large percentage of these individuals still wants to learn, network and connect,&rdquo; said Al Wynant, Eventinterface Co-Founder and CEO. &ldquo;Sharing a few videos and some materials post-conference doesn&rsquo;t service these people. Creating an online content resource for your live attendees and opening this up to your prospects at home allows you to engage a larger percentage of people, share valuable content and create engaging best-in-class online communities around your cause, product, service and brand. This is why we created Eventinterface DISCOVER,&rdquo; said Wynant.</p> <p>Eventinterface DISCOVER allows meeting organizers to use program content and build an engaging, best-in-class online community, inviting individuals who could not participate in a conference to join an online community, focused on content, learning and networking. Conference organizers can do this using the materials already created for their live events without any additional investment or resources. &ldquo;Building this community, accessible by registration, allows meeting organizers to increase engagement, generate revenue and access valuable business intelligence from participants,&rdquo; said Wynant.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">A CASE STUDY</span></span></strong><br /> This biannual science conference attracts on average 125 international attendees. Approximately 375 attendees are not able to attend, mainly for budgetary considerations. Thirty-five speakers present highly scientific papers at this conference. Presentations are never posted publicly, and the conference generally breaks even.</p> <p>For the following conference, the organizer worked with the speakers to obtain permission to share presentations and abstracts. These were posted to Eventinterface once the event concluded, and allowed the organizers to sell access to stakeholders who were not able to attend the conference. The 375 at home prospects were invited to buy into the conference community for a fee, at about half of the conference registration fee. 307 at home attendees purchased access at $995 each.</p> <p>Stakeholder engagement went from 25% to 87% and the conference went from breaking even to generating an additional $305,465. These were excellent results, and may not be typical for all conferences, but show the potential of creating post-conferences communities to extend engagement and opening up conference content to your full audience.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">HOW DOES IT WORK?</span></span></strong><br /> Eventinterface DISCOVER is free to use for conference organizers who want to build post-conference communities. Eventinterface will work with organizers to create the community and assist in the promotion and maintenance of the community. Eventinterface will help you monetize your content with your own members, employees, customers and prospects. You will be able to use Eventinterface DISCOVER to increase your overall engagement and long-term revenue of your conferences.</p> <p>Interested in learning how Eventinterface DISCOVER can help you increase your stakeholder engagement and generate more event revenue for free? Request more details <a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDISCOVER/formperma/1bg8d0ab_C1K2jC_12200dMhF" target="_blank">here</a>.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">About Eventinterface DISCOVER.</span></span></strong><br /> Eventinterface DISCOVER is a project of Eventinterface, a software platform to manage and engage attendees. More information at <a href="http://www.Eventinterface.com">www.Eventinterface.com</a>.</p> <p>&nbsp;</p> http://www.eventinterface.com/blog-article/How-to-monetize-your-event-content-for-free Tue, 15 Aug 2017 09:21:00 -0700 The Meeting Planning Industry Needs a Lasting Strategy http://www.eventinterface.com/blog-article/The-Meeting-Planning-Industry-Needs-a-Lasting-Strategy <p>On this episode of Event TALK we are speaking with Christy Lamagna, Founder and Chief Strategist of Strategic Meetings and Events. Our discussion focuses on the need for the planning industry, and meeting professionals to be more strategic to insure long-term success.</p> <p><strong>Listen to show host Al Wynant and guest </strong><strong>Christy Lamagna</strong><strong> discuss the following:</strong></p> <ul style="margin-left: 40px;"> <li>The definition of &ldquo;strategy&rdquo; as it relates to the event and meeting planning industry?</li> <li>Why the industry is not as strategic as one might expect.</li> <li>The pain points and top areas of interest the industry could address by being more strategic as a whole.</li> <li>How an individual planner can play a role in being more strategic.</li> <li>Top pieces of advice for planners who want to be more strategic and successful in their profession.</li> </ul> <p style="text-align: center;"><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>LISTEN TO THE SHOW</strong></span></span></p> <p style="text-align: center;"> <audio controls=""><source src=" https://s3-us-west-1.amazonaws.com/eieventtalk/Event+TALK+with+Christy+Lamagna+on+Strategic+Event+Planning.m4a" /> Your browser does not support this audio element.</audio> </p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>ABOUT OUR GUEST</strong></span></span><br /> Christy Lamagna, Founder and Chief Strategist of Strategic Meetings and Events has 27 years of experience in the industry. She is a former Vice President of a Fortune 20 company and a member of five start-up organizations. She is a nationally recognized, award-winning strategic planner and entrepreneur, she writes for multiple industry publications, speaks at conferences worldwide, has a private coaching practice and has taught event and meeting management classes at a college level for 10 years.</p> <p>She is now working on an industry textbook focusing, on the science of strategic planning. She speaks at industry events whenever possible as a way of giving back to the profession that has given her 27 years of career satisfaction.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>RELATED SHOWS</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/Facial-recognition-comes-to-event-checkin">Event TALK: Facial Recognition Comes to Event Check-In</a>.<br /> <a href="https://www.eventinterface.com/blog-article/Working-in-NonTraditional-Event-Venues">Event TALK: Working in Non-Traditional Event Venues</a>.</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Eventinterface Newsletter Sign Up" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIGhlaWdodD0iMzBweCIgd2lkdGg9IjMwcHgiIHZpZXdCb3g9Ii0xIC0xIDMxIDMxIj48Zz48cGF0aCBkPSJNMjkuNDQ5LDE0LjY2MiBDMjkuNDQ5LDIyLjcyMiAyMi44NjgsMjkuMjU2IDE0Ljc1LDI5LjI1NiBDNi42MzIsMjkuMjU2IDAuMDUxLDIyLjcyMiAwLjA1MSwxNC42NjIgQzAuMDUxLDYuNjAxIDYuNjMyLDAuMDY3IDE0Ljc1LDAuMDY3IEMyMi44NjgsMC4wNjcgMjkuNDQ5LDYuNjAxIDI5LjQ0OSwxNC42NjIiIGZpbGw9IiNmZmYiIHN0cm9rZT0iI2ZmZiIgc3Ryb2tlLXdpZHRoPSIxIj48L3BhdGg+PHBhdGggZD0iTTE0LjczMywxLjY4NiBDNy41MTYsMS42ODYgMS42NjUsNy40OTUgMS42NjUsMTQuNjYyIEMxLjY2NSwyMC4xNTkgNS4xMDksMjQuODU0IDkuOTcsMjYuNzQ0IEM5Ljg1NiwyNS43MTggOS43NTMsMjQuMTQzIDEwLjAxNiwyMy4wMjIgQzEwLjI1MywyMi4wMSAxMS41NDgsMTYuNTcyIDExLjU0OCwxNi41NzIgQzExLjU0OCwxNi41NzIgMTEuMTU3LDE1Ljc5NSAxMS4xNTcsMTQuNjQ2IEMxMS4xNTcsMTIuODQyIDEyLjIxMSwxMS40OTUgMTMuNTIyLDExLjQ5NSBDMTQuNjM3LDExLjQ5NSAxNS4xNzUsMTIuMzI2IDE1LjE3NSwxMy4zMjMgQzE1LjE3NSwxNC40MzYgMTQuNDYyLDE2LjEgMTQuMDkzLDE3LjY0MyBDMTMuNzg1LDE4LjkzNSAxNC43NDUsMTkuOTg4IDE2LjAyOCwxOS45ODggQzE4LjM1MSwxOS45ODggMjAuMTM2LDE3LjU1NiAyMC4xMzYsMTQuMDQ2IEMyMC4xMzYsMTAuOTM5IDE3Ljg4OCw4Ljc2NyAxNC42NzgsOC43NjcgQzEwLjk1OSw4Ljc2NyA4Ljc3NywxMS41MzYgOC43NzcsMTQuMzk4IEM4Ljc3NywxNS41MTMgOS4yMSwxNi43MDkgOS43NDksMTcuMzU5IEM5Ljg1NiwxNy40ODggOS44NzIsMTcuNiA5Ljg0LDE3LjczMSBDOS43NDEsMTguMTQxIDkuNTIsMTkuMDIzIDkuNDc3LDE5LjIwMyBDOS40MiwxOS40NCA5LjI4OCwxOS40OTEgOS4wNCwxOS4zNzYgQzcuNDA4LDE4LjYyMiA2LjM4NywxNi4yNTIgNi4zODcsMTQuMzQ5IEM2LjM4NywxMC4yNTYgOS4zODMsNi40OTcgMTUuMDIyLDYuNDk3IEMxOS41NTUsNi40OTcgMjMuMDc4LDkuNzA1IDIzLjA3OCwxMy45OTEgQzIzLjA3OCwxOC40NjMgMjAuMjM5LDIyLjA2MiAxNi4yOTcsMjIuMDYyIEMxNC45NzMsMjIuMDYyIDEzLjcyOCwyMS4zNzkgMTMuMzAyLDIwLjU3MiBDMTMuMzAyLDIwLjU3MiAxMi42NDcsMjMuMDUgMTIuNDg4LDIzLjY1NyBDMTIuMTkzLDI0Ljc4NCAxMS4zOTYsMjYuMTk2IDEwLjg2MywyNy4wNTggQzEyLjA4NiwyNy40MzQgMTMuMzg2LDI3LjYzNyAxNC43MzMsMjcuNjM3IEMyMS45NSwyNy42MzcgMjcuODAxLDIxLjgyOCAyNy44MDEsMTQuNjYyIEMyNy44MDEsNy40OTUgMjEuOTUsMS42ODYgMTQuNzMzLDEuNjg2IiBmaWxsPSIjYmQwODFjIj48L3BhdGg+PC9nPjwvc3ZnPg==); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> http://www.eventinterface.com/blog-article/The-Meeting-Planning-Industry-Needs-a-Lasting-Strategy Tue, 15 Aug 2017 04:00:00 -0700 Interviews with Planners - Alecia May http://www.eventinterface.com/blog-article/Interviews-with-Planners--Alecia-May <p>Alecia May is a transformational event strategist with over 12 years of experience in the event planning industry. She started her company, Eventistry by Alecia, when she realized the need for an expert event planner who could work remotely with clients, and still handle almost every aspect of the planning process to put together exceptional live events. Over the years, she has planned thousands of intimate retreats, corporate seminars, and massive weekend conferences, allowing her to hone her skills and equipping her with the knowledge and expertise to flawlessly design and execute complex events.</p> <p>Alecia takes her services further by implementing her marketing and branding expertise to create tailored strategies that target the right audience, increase event and brand awareness, sell sponsorships, and grow attendance, resulting in positive feedback.</p> <p>She works with a variety of clients but specializes in creating transformational events for women entrepreneurs in the coaching and lifestyle sectors. Alecia is fluent in Spanish, French, and Italian and has planned events domestically across North America and internationally, including the Netherlands, France, Chile, UAE, and China.</p> <p><strong>What is the best advice you have ever received as a planner?</strong><br /> Stop saying &ldquo;yes&rdquo; to everybody. It&rsquo;s tempting to take on as many clients and projects as appear in your inbox but don&rsquo;t. Be hungry for the work but also be discerning - only work with those clients who are a good match for your style and personality and vice versa. There&rsquo;s little to be gained from spending your time and efforts working with clients who just aren&rsquo;t on the same page as you because you&rsquo;ll end up struggling to produce the event that they want, and&nbsp; an event that you are proud of.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> I&rsquo;m grateful that my career allows me to work with people and their events all over the world but to this day, I still remember trying to plan an event in China. It was, without a doubt, unique and an incredible opportunity but not without its challenges! Between the time zone differences and the language and cultural barriers, even the simplest things had to be checked and re-checked, just to make sure nothing was lost in translation. I can now say that I successfully planned an event in China but wow, what a learning experience that was!</p> <p><strong>What advice would you give to someone entering the business today?</strong><br /> Just do it! It sounds easy but it is even easier to NOT do something because you are afraid of failing. Ask yourself what is the worst thing that could happen? Yes, you will probably fail at some things, and you will definitely make mistakes, but at least you tried and learned. Forget the past, remember the lesson.</p> <p><strong>What do you see as the most challenging aspect of being a planner, and how do you overcome that challenge?</strong><br /> For me, because I am a remote event planner, it&rsquo;s communication. When you are working with someone in person and have face to face meetings, you can read body language, facial expressions, and can take part in organic conversations. It is a lot easier to pick up on your client&rsquo;s style and what they might want or be thinking. When you are mostly communicating with clients through email, chats, and the occasional Skype call, you have to be hyperaware and be able to nail their personalities from the get-go in order to figure out the best ways to convey ideas, opinions, and questions so that the event is a success.</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Sign up for your free Eventinterface demo today" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>How do you think our industry will evolve in the next five years?</strong><br /> I think digital event strategists are going to be even more in demand. I am a huge supporter of live events because you can&rsquo;t emulate that kind of vibe and experience through a screen, but I think there is going to be a huge shift into either turning them into hybrid events with plenty of live streaming and other forms of virtual participation or going completely digital.</p> <p><strong>What makes you successful as a planner?</strong><br /> Aside from the usual planner traits of being detail oriented and a perfectionist, I think it&rsquo;s my intuition about clients - I can quickly assess their personality, working style, and what they need and want- as well as the ability to visualize the whats and hows of an event within minutes of a client explaining what they are looking for.</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?</strong><br /> The best trend is smart implementation of technology through using apps for event planning, social connections, visibility, and ticket sales. Things are more streamlined and we can reach a wider audience at the same time.</p> <p>The worst is the imbalance of power when it comes to sponsors and vendors. I have seen too many events where they seem to run the show, with too much selling and just taking over the overall vibe. There has to be a nice, even playing field that does not take away from the event itself.</p> <p><strong>What is the best industry book that has helped you as a planner?</strong><br /> &quot;The Wiley Event Management Series&#39; Special Events: A New Generation and the Next Frontier&quot; by Joe Goldblatt. The author takes you through the event planning process step-by-step, which is especially invaluable for new event planners. There are a lot of things that we take for granted or that just seem obvious as seasoned planners, but this book covers all those things that you don&rsquo;t know at the beginning. It&rsquo;s a perfect way to get started in the industry and I still find myself revisiting it from time to time!</p> <p><strong>What is the one tool/item you can&#39;t live without on a daily basis as you go about your planning job?</strong><br /> Using Asana has been the perfect solution to keeping my professional life organized and on track. Not only does it allow me to communicate with my remote team, but it also provides a platform where my clients and I can communicate back and forth without lost emails. It is also been extremely helpful in larger projects because I can break everything down into smaller, more manageable tasks, and still make sure that I hit the goals and milestones leading up to the event.</p> <p><strong>CONNECT WITH ALECIA</strong><br /> <a href="mailto:alecia.may@gmail.com?subject=Interviews%20with%20Planners%20Inquiry">Alecia May</a><br /> CEO, <a href="http://eventistrybyalecia.com/" target="_blank">Eventistry by Alecia</a><br /> <a href="https://www.linkedin.com/in/eventistrybyalecia/" target="_blank">LinkedIn</a><br /> <a href="https://www.facebook.com/EventistrybyAlecia/" target="_blank">Facebook</a><br /> <a href="https://twitter.com/eventistrybyal" target="_blank">Twitter</a></p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>RELATED POSTS</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Cindy-Y-Lo-DMCP">Interviews with Planners &ndash; Cindy Y. Lo, DMCP</a>.<br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Claus-Raasted">Interviews with Planners &ndash; Claus Raasted</a>.</p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Eventinterface Staff Picks"; amzn_assoc_linkid = "d9895f7599d85542b72fa4811c534af7"; amzn_assoc_asins = "111862677X,047044987X,047139453X,1771880236"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p>&nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Eventinterface Newsletter Signup" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> <p>&nbsp;</p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Alecia-May Mon, 14 Aug 2017 04:00:00 -0700 Working in Non-Traditional Event Venues http://www.eventinterface.com/blog-article/Working-in-NonTraditional-Event-Venues <p>On this episode of Event TALK we are speaking with PS Ives, Co-Founder of Space in the Raw. We will learn what non-traditional event venues can offer planners, and how meeting and event planners should prepare for and manage an event in a non-traditional venue.</p> <p><span style="font-size:14px;"><strong>Listen to show host Al Wynant and guest PS Ives discuss the following:</strong></span></p> <ul style="margin-left: 40px;"> <li>The benefit and opportunity for a meeting or event planner in exploring non-traditional event venues.</li> <li>What planners need to keep in mind when booking a non-traditional venue.</li> <li>How meeting planners should evaluate the use of a non-traditional venue compared to a hotel ballroom.</li> <li>Once a venue is booked, what do planners need to be aware of as they go execute the event in a venue that is a blank canvas?</li> <li>Top 3 tips planners should keep in mind when sourcing a non-traditional venue and the top tips for them to keep in mind in managing the event at the venue?</li> <li>PS also discusses an example of an especially well-executed event and why was that event is so successful?</li> </ul> <p style="text-align: center;"><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>LISTEN TO THE SHOW</strong></span></span></p> <p style="text-align: center;"> <audio controls=""><source src="https://s3-us-west-1.amazonaws.com/eieventtalk/Event+TALK+with+guest+PS+Ives+of+Space+in+the+Raw+discussing+non-traditional+event+venues.m4a " /> Your browser does not support this audio element.</audio> </p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">ABOUT OUR GUEST</span></span></strong><br /> PS Ives co-founded Space in the Raw in 2015 after 10 years as venue broker locating unique spaces for the event industry. Space in the Raw aims to match properties that are on the market long term with planners and events. Working with blue chip companies like Google, Nike, Microsoft and Sony, she recognized a gap in the event industry. Increasingly, companies want to create one of a kind brand experiences and request unique event spaces to make this a reality.</p> <p>Building her career, turning traditional real estate into event spaces and launching the popular venue, Location 05 in 2011, PS was inspired to co-found Space in the Raw. Space in the Raw focuses on transforming vacant real estate for short-term commitments. She believes that whatever clients envision, Space in the Raw can create it.</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Eventinterface Newsletter" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> http://www.eventinterface.com/blog-article/Working-in-NonTraditional-Event-Venues Mon, 07 Aug 2017 19:30:00 -0700 Large Event Venue Opening in Midtown Manhattan http://www.eventinterface.com/blog-article/Large-Event-Venue-Opening-in-Midtown-Manhattan <p>The Ziegfeld Theatre, named in honor of the impresario Florenz Ziegfeld, Jr., opened in 1969 as a single-screen movie theatre in Midtown Manhattan. Between 1969 and 2016, more world premieres of Hollywood blockbuster films were held at the Ziegfeld Theatre than any U.S. movie theatre outside of Los Angeles.&nbsp;In the fall of 2017, the venue will reopen as the Ziegfeld Ballroom, perhaps one of the most significant event properties in New York City.</p> <p><img alt="Ziegfeld Ballroom opening in New York City - Eventinterface Destinations and Venues" src="https://eieventimages.s3.amazonaws.com/1502038474_Ziegfeld-Ballroom-New York in Eventinterface Destinations and Venues.png" style="width: 848px; height: 450px;" /><br /> <br /> The venue will include three floors of elegant event space for everything from corporate functions and non-profit galas to weddings, movie premieres and Broadway after-parties. A 10,000 square feet column-free ballroom can host 1,400 guests for receptions and nearly 1,000 for seated events. Additional seating is available on the balcony that overlooks the ballroom with sightlines to the stage. Balcony meeting areas will be outfitted with advanced state of the art electronic facilities and have the ability to be divisible by five.&nbsp;</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>MORE INFORMATION:</strong></span></span><br /> <a href="https://ziegfeldballroom.com" target="_blank">Ziegfeld Ballroom</a><br /> 141 West 54th Street<br /> New York, New York 10019<br /> Phone: 212-268-9400</p> <p><em>Renderings courtesy of the venue.</em></p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">RELATED POSTS</span></span></strong><br /> <span style="color: rgb(85, 85, 85); font-family: Lato, sans-serif; font-size: 14px; font-variant-ligatures: normal; orphans: 2; widows: 2;"><a href="https://www.eventinterface.com/blog-article/Le-Mridien-Denver-opening-September-14-2017">Le M&eacute;ridien Denver Opening September 14, 2017</a>.</span><br /> <a href="https://www.eventinterface.com/blog-article/Oceanfront-Resort-Emerges-in-Style-Following-100-Million-Transformation" style="font-family: Lato, sans-serif; font-size: 14px; orphans: 2; widows: 2;">Oceanfront Resort Emerges in Style Following $100 Million Renovation</a><span style="color: rgb(85, 85, 85); font-family: Lato, sans-serif; font-size: 14px; orphans: 2; widows: 2;">.</span></p> <p><span style="color: rgb(85, 85, 85); font-family: Lato, sans-serif; font-size: 14px; orphans: 2; widows: 2;"><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Eventinterface Newsletter" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></span></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 123px; left: 30px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 123px; left: 30px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> http://www.eventinterface.com/blog-article/Large-Event-Venue-Opening-in-Midtown-Manhattan Sun, 06 Aug 2017 09:53:00 -0700 Interviews with Planners – Cindy Y. Lo, DMCP http://www.eventinterface.com/blog-article/Interviews-with-Planners--Cindy-Y-Lo-DMCP <p>When Cindy Lo started Red Velvet Events, Inc. (RVE) almost 15 years ago, she did so with the mission to Outplan, Outplay and Outparty! Cindy has grown the firm into delivering just that and more in meeting planning, event production, DMC services, and creative. RVE has earned multiple International Special Events Society Esprit Awards (now International Live Events Association), Gala Award, MPI-THCC Planner of the Year, McCombs School of Business Alumni Rising Star Award, Meetings &amp; Conventions Best Places to Work, ADMEI President&rsquo;s Award and most recently Global DMC Partners US Partners of the Year award. Cindy calls Austin home with her husband of 12 years and their 2 children.</p> <p><strong>What is the best advice you have ever received as a planner?</strong><br /> Always be open to learning every time you go on-site and never assume just because you&#39;re an experienced planner (vs. a green planner) that you&#39;ve seen it all because you haven&#39;t!</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> I once was asked by a client to plan an event in a shopping mall. Now a shopping mall isn&#39;t that unusual, rather it&#39;s the elements that you can&#39;t control within the mall that make the environment more challenging. The event was multiple days, AND there was a surprise element within the event activation as well. Think of it as a cross between hidden camera and a marketing activation. We were dealing with noise and lighting challenges, so I had to get very creative with the solutions proposed. One of the creative solutions that I had to come up with on the fly earned me the moniker &quot;Cindy can control the sun&quot; for the remainder of the event. It&#39;s times like these that remind me of how much I love the challenges that clients throw my way.</p> <p><strong>What advice would you give to someone entering the business today?&nbsp;</strong><br /> Make sure you are entering the business for the right reason - meaning you love serving people, being creative, and love the adrenaline from planning different events. If you are in it because you enjoy to attend parties, then you are in it for the wrong reason.</p> <p><strong>What do you see as the most challenging aspect of being a planner, and how do you overcome that challenge?</strong><br /> I think the hardest challenge is that this business is still very much undervalued, which means it&#39;s a lot of hard work for little pay. It&#39;s going to take a shift in the business mindset to get it where we need the pay to reflect the amount of work. I am personally trying to change the perception of the DMC (Destination Management Companies) as they have evolved over the last 40 years. It is time to recognize that we are professionals, providing a valuable service to both marketing departments and executives worldwide, and not just transactions or task doers.</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Plan better, increase event revenue and grow your attendee engagement with Eventinterface. Request your demo." src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a><br /> <br /> <strong>How do you think our industry will evolve in the next five years?</strong><br /> I am hoping that the industry will be more in tune with accepting the use of technology as I have personally found folks are slow to adopt new processes and technology.</p> <p><strong>What makes you successful as a planner?</strong><br /> I think it&#39;s the people who I get to engage with each day that have allowed me to grow as a planner. Clients that end up trusting us with their events have taught me so much over the past 15 years; event partners that rely on us for direction reassure me that I am solid planner; and for me personally I have learned a ton from our own team of planners.</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?&nbsp;</strong><br /> Ooh this one is a tough one to answer.</p> <p>Best Industry Trend: I still continue to hear from corporate clients wanting new and better ways to get engaged at corporate meetings...for example, having an interactive break is better than just having a normal coffee break.</p> <p>Worst Industry Trend: I have to say the doughnut wall but it may be because I&#39;m over it (sorry to my friends that do a beautiful job in displaying them); I just question if they are actually getting eaten at the event, and I hate wasting food.</p> <p><strong>What is the best industry book that has helped you as a planner?</strong><br /> <a href="https://www.amazon.com/gp/product/B003NX7MSE/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B003NX7MSE&amp;linkCode=as2&amp;tag=ventinterface-20&amp;linkId=0c6f126103a0a2f09e44230370896a28" target="_blank">Reflections of a Successful Wallflower</a><img alt="" border="0" height="1" src="//ir-na.amazon-adsystem.com/e/ir?t=ventinterface-20&amp;l=am2&amp;o=1&amp;a=B003NX7MSE" style="border: none !important; margin: 0px !important;" width="1" />&nbsp;by&nbsp;Andrea Michaels.</p> <p><strong>What is the one tool/item you can&#39;t live without on a daily basis as you go about your planning job?&nbsp;</strong><br /> Definitely my iPhone and iPhone charger; third would have to be my MacBook.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>CONNECT WITH CINDY:</strong></span></span><br /> <a href="mailto:cindy@redvelvetevents.com?subject=Interviews%20with%20Planners%20Inquiry">Cindy Y. Lo, DMCP</a><br /> Owner &amp; Event Strategist, <a href="http://www.RedVelvetEvents.com" target="_blank">Red Velvet Events, a Global DMC Partner</a><br /> <a href="https://www.linkedin.com/in/redvelvetevents/" target="_blank">LinkedIn</a><br /> <a href="http://www.facebook.com/redvelvetevents" target="_blank">Facebook</a><br /> <a href="https://twitter.com/RedVelvetEvents" target="_blank">Twitter</a><br /> <strong>Affiliations and Memberships:</strong><br /> ILEA, MPI, HSMAI, ADMEI</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>RELATED POSTS:</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Claus-Raasted">Interviews with Planners - Claus Raasted</a>.<br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Maureen-Sojka">Interviews with Planners - Maureen Sojka</a>.</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface weekly newsletter for meeting and event planners filled with tools, tips and resources" src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); 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background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); 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background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 1550px; left: 30px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 1550px; left: 30px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Cindy-Y-Lo-DMCP Sat, 05 Aug 2017 10:39:00 -0700 Interviews with Planners – Claus Raasted http://www.eventinterface.com/blog-article/Interviews-with-Planners--Claus-Raasted <p>Claus Raasted&#39;s professional title is Larp Guru, and he and his company specialize in spectacular live action role play events for an international audience. When he is not doing those events, he is active in the meetings industry, promoting new ways of looking at meetings from an experience design mindset. He&#39;s also got a past in reality TV, but these days, who hasn&#39;t?</p> <p><strong>What is the best advice you have ever received as a planner?</strong><br /> If you don&#39;t get the core experience right, details don&#39;t matter.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> Czocha Castle in Poland is a pretty wild location. Working with a 13th century castle brings its own set of challenges with. The pipes were frozen, so we had no water on the 3rd and 4th floor. There were drunken locals down by the lake, who were trying to get into a fight with our participants. Some attendees decided to be amorous in the castle towers. It was definitely one of the more challenging events. &nbsp;</p> <p><strong>What advice would you give to someone entering the business today?</strong><br /> It is easy to get caught up in production values and details. It&#39;s not what makes or breaks a great event. It&#39;s just easier to spot.</p> <p><strong>What do you see as the most challenging aspect of being a planner, and how do you overcome that challenge?</strong><br /> I think that the major problem that our industry faces is that technology has created new ways of interacting, and we still cling to the old and tested. Why do we still love the lecture format, when that lecture could be filmed and distributed digitally, letting audience members interact with the speaker (and each other!) onsite instead of just sitting passively and listening to something they might as well catch on YouTube when it suits them? This sort of conservative thinking is bogging us down.</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Plan better, increase event revenue and grow your attendee engagement with Eventinterface. Request your demo." src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>How do you think our industry will evolve in the next five years?</strong><br /> The role of the physical meeting is changing. We are learning to use the new digital tools at our disposal, and that of course changes everything. But perhaps most profound is that we are beginning to create new social rules and mechanics for meetings, to make them better. Gamification, theatrical influences, and experience design are rearing their tiny heads and poking at the dragon that is the industry. In five years, they&#39;ll have bitten in deeply, and we should look forward to that!</p> <p><strong>What makes you successful as a planner?</strong><br /> My ability to focus on the core and not get swamped by details. My adaptability and massive experience. But most of all, my deep-seated belief that a polished plan is not necessarily a good one.</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?</strong><br /> Best (Mini) Trend: Introducing Social Mechanics.<br /> Worst Trend: Believing that taking people&#39;s cell phones away solves things.</p> <p><strong>What is the best industry book that has helped you as a planner?&nbsp;</strong><br /> <a href="https://www.amazon.com/gp/product/1576754766/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1576754766&amp;linkCode=as2&amp;tag=ventinterface-20&amp;linkId=1dc46c5ee3f9391bb10e200799c004f3" target="_blank">Open Space Technology: A User&#39;s Guide</a><img alt="" border="0" height="1" src="//ir-na.amazon-adsystem.com/e/ir?t=ventinterface-20&amp;l=am2&amp;o=1&amp;a=1576754766" style="border: none !important; margin: 0px !important;" width="1" />&nbsp;by Harrison Owen.</p> <p><strong>What is the one tool/item you can&#39;t live without on a daily basis as you go about your planning job?</strong><br /> Smartphone (but that&#39;s uninteresting).</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">CONNECT WITH CLAUS</span></span></strong><br /> <a href="mailto:claus.raasted@gmail.com?subject=Interview%20with%20Planners%20article%20-%20request">Claus Raasted</a><br /> Experience Designer and Larp Guru, <a href="http://rollespilsakademiet.wixsite.com/clausraasted" target="_blank">Dziobak Larp Studios</a><br /> Phone Number: +4522342480 (Denmark)<br /> <a href="https://www.linkedin.com/in/claus-raasted-0a3355/" target="_blank">LinkedIn</a><br /> <a href="https://www.facebook.com/claus.raasted" target="_blank">Facebook</a></p> <p>Please do us a little favor and share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning meetings and events.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>RELATED POSTS</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Maureen-Sojka">Interviews with Planners &ndash; Maureen Sojka</a><br /> We want to hear from you. Submit your interview to be shared with your peers&nbsp;<a href="https://docs.google.com/forms/d/e/1FAIpQLSeScGW0jBa6kxuRjBNGaVFyoOIh0ZZkM3DSiMArjlHeM1w7Xw/viewform?usp=sf_link" target="_blank">here</a>.<br /> <br /> <a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Eventinterface Newsletter Signup" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIGhlaWdodD0iMzBweCIgd2lkdGg9IjMwcHgiIHZpZXdCb3g9Ii0xIC0xIDMxIDMxIj48Zz48cGF0aCBkPSJNMjkuNDQ5LDE0LjY2MiBDMjkuNDQ5LDIyLjcyMiAyMi44NjgsMjkuMjU2IDE0Ljc1LDI5LjI1NiBDNi42MzIsMjkuMjU2IDAuMDUxLDIyLjcyMiAwLjA1MSwxNC42NjIgQzAuMDUxLDYuNjAxIDYuNjMyLDAuMDY3IDE0Ljc1LDAuMDY3IEMyMi44NjgsMC4wNjcgMjkuNDQ5LDYuNjAxIDI5LjQ0OSwxNC42NjIiIGZpbGw9IiNmZmYiIHN0cm9rZT0iI2ZmZiIgc3Ryb2tlLXdpZHRoPSIxIj48L3BhdGg+PHBhdGggZD0iTTE0LjczMywxLjY4NiBDNy41MTYsMS42ODYgMS42NjUsNy40OTUgMS42NjUsMTQuNjYyIEMxLjY2NSwyMC4xNTkgNS4xMDksMjQuODU0IDkuOTcsMjYuNzQ0IEM5Ljg1NiwyNS43MTggOS43NTMsMjQuMTQzIDEwLjAxNiwyMy4wMjIgQzEwLjI1MywyMi4wMSAxMS41NDgsMTYuNTcyIDExLjU0OCwxNi41NzIgQzExLjU0OCwxNi41NzIgMTEuMTU3LDE1Ljc5NSAxMS4xNTcsMTQuNjQ2IEMxMS4xNTcsMTIuODQyIDEyLjIxMSwxMS40OTUgMTMuNTIyLDExLjQ5NSBDMTQuNjM3LDExLjQ5NSAxNS4xNzUsMTIuMzI2IDE1LjE3NSwxMy4zMjMgQzE1LjE3NSwxNC40MzYgMTQuNDYyLDE2LjEgMTQuMDkzLDE3LjY0MyBDMTMuNzg1LDE4LjkzNSAxNC43NDUsMTkuOTg4IDE2LjAyOCwxOS45ODggQzE4LjM1MSwxOS45ODggMjAuMTM2LDE3LjU1NiAyMC4xMzYsMTQuMDQ2IEMyMC4xMzYsMTAuOTM5IDE3Ljg4OCw4Ljc2NyAxNC42NzgsOC43NjcgQzEwLjk1OSw4Ljc2NyA4Ljc3NywxMS41MzYgOC43NzcsMTQuMzk4IEM4Ljc3NywxNS41MTMgOS4yMSwxNi43MDkgOS43NDksMTcuMzU5IEM5Ljg1NiwxNy40ODggOS44NzIsMTcuNiA5Ljg0LDE3LjczMSBDOS43NDEsMTguMTQxIDkuNTIsMTkuMDIzIDkuNDc3LDE5LjIwMyBDOS40MiwxOS40NCA5LjI4OCwxOS40OTEgOS4wNCwxOS4zNzYgQzcuNDA4LDE4LjYyMiA2LjM4NywxNi4yNTIgNi4zODcsMTQuMzQ5IEM2LjM4NywxMC4yNTYgOS4zODMsNi40OTcgMTUuMDIyLDYuNDk3IEMxOS41NTUsNi40OTcgMjMuMDc4LDkuNzA1IDIzLjA3OCwxMy45OTEgQzIzLjA3OCwxOC40NjMgMjAuMjM5LDIyLjA2MiAxNi4yOTcsMjIuMDYyIEMxNC45NzMsMjIuMDYyIDEzLjcyOCwyMS4zNzkgMTMuMzAyLDIwLjU3MiBDMTMuMzAyLDIwLjU3MiAxMi42NDcsMjMuMDUgMTIuNDg4LDIzLjY1NyBDMTIuMTkzLDI0Ljc4NCAxMS4zOTYsMjYuMTk2IDEwLjg2MywyNy4wNTggQzEyLjA4NiwyNy40MzQgMTMuMzg2LDI3LjYzNyAxNC43MzMsMjcuNjM3IEMyMS45NSwyNy42MzcgMjcuODAxLDIxLjgyOCAyNy44MDEsMTQuNjYyIEMyNy44MDEsNy40OTUgMjEuOTUsMS42ODYgMTQuNzMzLDEuNjg2IiBmaWxsPSIjYmQwODFjIj48L3BhdGg+PC9nPjwvc3ZnPg==); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Claus-Raasted Fri, 04 Aug 2017 05:53:00 -0700