Eventinterface http://blog.eventinterface.com Resource Blog & News en-US Copyright 2017, Eventinterface Sun, 25 Jun 2017 15:23:00 -0700 Mon, 26 Jun 2017 00:05:43 -0700 60 Le Méridien Denver opening September 14, 2017 http://www.eventinterface.com/blog-article/Le-Mridien-Denver-opening-September-14-2017 <p>Centrally located near the Denver Arts District, upscale shopping, Denver Convention Center, Pepsi Center, Coors Field and Sports Authority Field,&nbsp;Le M&eacute;ridien Denver Downtown is defined by the hotel&#39;s modern feel, European influence,&nbsp;and creative, inspiring&nbsp;elements throughout. The hotel has 272 guest rooms and 12,000 square feet of flexible meeting and event space.</p> <p>The hotel&rsquo;s bright, modern d&eacute;cor is distinguished by thoughtful European influences. Throughout the unique Le M&eacute;ridien Hub, guests can socialize as Nouvelle Vague music travels down the corridor showcasing curated artwork. The 24-hour fitness center allows inspiring views from the rooftop.</p> <p style="text-align: center;"><img alt="Le Meridien Denver Downtown Lobby, Destinations and Venues at Eventinterface" src="https://eieventimages.s3.amazonaws.com/1498429537_Le-Meridien-Denver-Lobby-at-Eventinterface.png" style="width: 848px; height: 477px;" /><br /> Hotel Lobby</p> <p>The Unlock Art program includes a complimentary tour of the <a href="https://clyffordstillmuseum.org/" target="_blank">Clyfford Still Museum</a>, tastings at Renegade Brewing, Colorado Cider Company access, a tour at Bee Squared Honey Farm, and such exclusive offerings as stirring the mash at Leopold Brothers Distillery.</p> <p style="text-align: center;"><img alt="Le Meridien Denver Downtown Guest Room, Destinations and Venues at Eventinterface" src="https://eieventimages.s3.amazonaws.com/1498430062_Le-Meridien-Denver-Guestroom-at-Eventinterface.png" style="width: 848px; height: 456px;" /><br /> Guest Room</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>MEETINGS AND EVENTS</strong></span></span><br /> The hotel features 12,000 square feet of versatile function space on one level, able to accommodate events for up to 600 participants. It includes a 5,700 square feet ballroom divisible into thirds, five breakout rooms, and 4,500 square feet of pre-function space with natural lighting. The hotel also has the highest open-air rooftop bar in Denver for receptions and events.</p> <p style="text-align: center;"><img alt="Le Meridien Denver Downtown Ballroom, Destinations and Venues at Eventinterface" src="https://eieventimages.s3.amazonaws.com/1498429640_Le-Meridien-Denver-Ballroom-at-Eventinterface.png" style="width: 848px; height: 477px;" /><br /> Ballroom</p> <p><a href="http://www.lemeridiendenverdowntown.com" target="_blank">Hotel website</a>.<br /> Pictures and renderings courtesy of the property.<br /> <br /> Please do us a little favor and share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning meetings and events.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>RELATED POSTS</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/Oceanfront-Resort-Emerges-in-Style-Following-100-Million-Transformation">Oceanfront resort emerges in style following $100 million transformation</a>.&nbsp;<br /> <a href="https://www.eventinterface.com/blog-article/8-Tips-for-Choosing-the-Perfect-Conference-Venue">8 tips for choosing the perfect conference venue</a>.</p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Get the Eventinterface weekly newsletter for meeting and event planners filled with tools, tips and resources" src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> <p>&nbsp;</p> http://www.eventinterface.com/blog-article/Le-Mridien-Denver-opening-September-14-2017 Sun, 25 Jun 2017 15:23:00 -0700 Interviews with Planners - Jamie Jones http://www.eventinterface.com/blog-article/Interviews-with-Planners--Jamie-Jones <p>Jamie Jones has been in the industry for over 20 years! She had her own catering business, and planned meetings, weddings, and corporate events. Jamie has done everything from waiting tables and clearing those tables to now being the Director of Sales and Marketing for the Jackson Conference Center in Huntsville, AL. With a degree in Education, she taught school for a while and planned events &quot;on the side.&quot; Realizing that planning was her passion, she pursued it as a full-time career and has not been disappointed. As the Director of Sales and Marketing for the Jackson Conference Center, a stand-alone conference center, she works with a great team to fulfill her passion. Jamie also owns a flower business and arranges flowers for corporate and social events. She has found this to be another great passion and outlet for creativity, and a much-needed service for planners!</p> <p><strong>What is the best advice you have ever received as a planner?</strong><br /> Relationships are key for return business.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> I had a farm wedding at a remote farm. We started with a piece of land! We had to get a tent, electricity from a generator, treat the grass for ants and mow the field down. It turned out beautifully and was featured in Southern Living Magazine!</p> <p><strong>What advice would you give to someone entering the business today?</strong><br /> The key to a great event is customer service. You have to answer calls quickly, be efficient, courteous and warm. Customers like being able to have a person they can call again and again, and depend on. Relationships are key.</p> <p><strong>What do you see as the most challenging aspect of being a planner, and how do you overcome that challenge?</strong><br /> There will always be a newer, shinier meeting space that comes along. It is important to make your customer want to continue to come to you by offering great customer service that cannot be matched.</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Plan better, increase event revenue and grow your attendee engagement with Eventinterface. Request your demo." src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>How do you think our industry will evolve in the next five years?</strong><br /> I have seen the industry becomemore automated, but I think that is why &quot;old school&quot; meeting and event planners are more successful. They know the beauty of relationships and understand that most customers will go where they are appreciated and known.</p> <p><strong>What makes you successful as a planner?</strong><br /> I love my customers. I truly love what I do and look forward to going to work. I believe my customers see that. I have a relationship with them and I know what their likes and dislikes are, and know what they need before they do.&nbsp;<span style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px; font-variant-ligatures: normal; orphans: 2; widows: 2;">Also, having the necessary support is key and I work with an incredibly talented, motivated team.&nbsp;</span></p> <p><strong>In your opinion, what is the best and worst industry trend of the year?</strong><br /> What I have witnessed:</p> <ul style="margin-left: 40px;"> <li>Worst: Less employee recognition events.</li> <li>Best: More industry updates.</li> </ul> <p><strong>What is the best industry book that has helped you as a planner?</strong><br /> Not sure it is an &quot;industry book&quot; but it was quite insightful as a leader: &quot;Jesus: CEO - Using Ancient Wisdom for Visionary Leadership.&quot;</p> <p><strong>CONNECT WITH JAMIE</strong><br /> Jamie Jones<br /> Director of Sales and Marketing<br /> <a href="http://www.jacksoncenter.net/" target="_blank">Jackson Conference Center</a><br /> Phone Number:&nbsp;256.327.9695<br /> <a href="http://linkedin.com/in/jamie-jones-1b04b6143" target="_blank">LinkedIn</a><br /> Affiliations and Memberships: AUSA, NDIA, and Women in Defense</p> <p>Please do us a little favor and share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning meetings and events.</p> <p><strong>RELATED POSTS:</strong><br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Jenna-Worrell">Interview with Planners: Jenna Worrell</a><br /> Like to share your story? Submit your interview <a href="https://goo.gl/forms/6KNMf9wBnPwrpOsD2" target="_blank">here</a>.</p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Get the Eventinterface weekly newsletter for meeting and event planners filled with tools, tips and resources" src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIGhlaWdodD0iMzBweCIgd2lkdGg9IjMwcHgiIHZpZXdCb3g9Ii0xIC0xIDMxIDMxIj48Zz48cGF0aCBkPSJNMjkuNDQ5LDE0LjY2MiBDMjkuNDQ5LDIyLjcyMiAyMi44NjgsMjkuMjU2IDE0Ljc1LDI5LjI1NiBDNi42MzIsMjkuMjU2IDAuMDUxLDIyLjcyMiAwLjA1MSwxNC42NjIgQzAuMDUxLDYuNjAxIDYuNjMyLDAuMDY3IDE0Ljc1LDAuMDY3IEMyMi44NjgsMC4wNjcgMjkuNDQ5LDYuNjAxIDI5LjQ0OSwxNC42NjIiIGZpbGw9IiNmZmYiIHN0cm9rZT0iI2ZmZiIgc3Ryb2tlLXdpZHRoPSIxIj48L3BhdGg+PHBhdGggZD0iTTE0LjczMywxLjY4NiBDNy41MTYsMS42ODYgMS42NjUsNy40OTUgMS42NjUsMTQuNjYyIEMxLjY2NSwyMC4xNTkgNS4xMDksMjQuODU0IDkuOTcsMjYuNzQ0IEM5Ljg1NiwyNS43MTggOS43NTMsMjQuMTQzIDEwLjAxNiwyMy4wMjIgQzEwLjI1MywyMi4wMSAxMS41NDgsMTYuNTcyIDExLjU0OCwxNi41NzIgQzExLjU0OCwxNi41NzIgMTEuMTU3LDE1Ljc5NSAxMS4xNTcsMTQuNjQ2IEMxMS4xNTcsMTIuODQyIDEyLjIxMSwxMS40OTUgMTMuNTIyLDExLjQ5NSBDMTQuNjM3LDExLjQ5NSAxNS4xNzUsMTIuMzI2IDE1LjE3NSwxMy4zMjMgQzE1LjE3NSwxNC40MzYgMTQuNDYyLDE2LjEgMTQuMDkzLDE3LjY0MyBDMTMuNzg1LDE4LjkzNSAxNC43NDUsMTkuOTg4IDE2LjAyOCwxOS45ODggQzE4LjM1MSwxOS45ODggMjAuMTM2LDE3LjU1NiAyMC4xMzYsMTQuMDQ2IEMyMC4xMzYsMTAuOTM5IDE3Ljg4OCw4Ljc2NyAxNC42NzgsOC43NjcgQzEwLjk1OSw4Ljc2NyA4Ljc3NywxMS41MzYgOC43NzcsMTQuMzk4IEM4Ljc3NywxNS41MTMgOS4yMSwxNi43MDkgOS43NDksMTcuMzU5IEM5Ljg1NiwxNy40ODggOS44NzIsMTcuNiA5Ljg0LDE3LjczMSBDOS43NDEsMTguMTQxIDkuNTIsMTkuMDIzIDkuNDc3LDE5LjIwMyBDOS40MiwxOS40NCA5LjI4OCwxOS40OTEgOS4wNCwxOS4zNzYgQzcuNDA4LDE4LjYyMiA2LjM4NywxNi4yNTIgNi4zODcsMTQuMzQ5IEM2LjM4NywxMC4yNTYgOS4zODMsNi40OTcgMTUuMDIyLDYuNDk3IEMxOS41NTUsNi40OTcgMjMuMDc4LDkuNzA1IDIzLjA3OCwxMy45OTEgQzIzLjA3OCwxOC40NjMgMjAuMjM5LDIyLjA2MiAxNi4yOTcsMjIuMDYyIEMxNC45NzMsMjIuMDYyIDEzLjcyOCwyMS4zNzkgMTMuMzAyLDIwLjU3MiBDMTMuMzAyLDIwLjU3MiAxMi42NDcsMjMuMDUgMTIuNDg4LDIzLjY1NyBDMTIuMTkzLDI0Ljc4NCAxMS4zOTYsMjYuMTk2IDEwLjg2MywyNy4wNTggQzEyLjA4NiwyNy40MzQgMTMuMzg2LDI3LjYzNyAxNC43MzMsMjcuNjM3IEMyMS45NSwyNy42MzcgMjcuODAxLDIxLjgyOCAyNy44MDEsMTQuNjYyIEMyNy44MDEsNy40OTUgMjEuOTUsMS42ODYgMTQuNzMzLDEuNjg2IiBmaWxsPSIjYmQwODFjIj48L3BhdGg+PC9nPjwvc3ZnPg==); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 1295px; left: 30px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 1295px; left: 30px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Jamie-Jones Fri, 23 Jun 2017 11:52:00 -0700 Eventinterface 3.0 launching July 2017 http://www.eventinterface.com/blog-article/Eventinterface-30-launching-July-2017 <p>We invite you to join us on Thursday, July 20, 2017 at 10:00 a.m.&nbsp;Pacific Time,&nbsp;noon&nbsp;Eastern,&nbsp;18:00 GMT to celebrate the launch of Eventinterface 3.0. During this hour-long virtual event, we will unveil new features, enhancements, and updated dashboards for planners and attendees. And, we will have a little trivia fun with prizes as well.</p> <p>Register for our launch event <a href="https://www.eventinterface.com/registration?eventid=eventinterface3launch&amp;t=rd" target="_blank">here</a>.</p> <p>Subscribe to event updates and our newsletter below.</p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Get the Eventinterface weekly newsletter for meeting and event planners filled with tools, tips and resources" src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> http://www.eventinterface.com/blog-article/Eventinterface-30-launching-July-2017 Thu, 22 Jun 2017 12:38:00 -0700 Top tips for planning your event security http://www.eventinterface.com/blog-article/Top-tips-for-planning-your-event-security <p>Meeting and event professionals are very much aware of the security challenges generated by bringing people together. They plan for accidents, venue problems, protesters, weather related issues, and much more. In recent days, we have been confronted once again by televised images of terror being inflicted on participants at events, walking a bridge or attending a meeting. These situations make us painfully aware how vulnerable event attendees can be to a wide variety of security threats. In this post, we take another look at event security, and the role meeting and event professionals, and their security partners play in keeping attendees safe.</p> <p>We spoke with security experts, meeting and event professionals to gather advice, techniques and best practices to implement as you plan your event security. One piece of advice stood out most: planning event security is not a task that should be accomplished in isolation. Planning for security involves a wide variety of stakeholders, and they should be engaged at the beginning of the event or conference planning process.</p> <p><strong>Mark Deane, CEO with<a href="https://www.ets-riskmanagement.com/" target="_blank"> ETS Risk Management</a></strong> brings years of experience to this conversation. Since Founding ETS, the company has become a leading provider of risk management and security services to multiple high-level corporate and VIP clients - including Fortune 10, Ultra High Net Worth&rsquo;s, Energy companies, and multiple Fortune 500 organizations.&nbsp;Mark is a risk management&nbsp;specialist whose experience stems from his career working as an Operational Officer for the British Government. This sound operational knowledge is complemented with his extensive experience of planning, managing and implementing numerous&nbsp;security and risk management&nbsp;operations at both a government, and corporate level.&nbsp;</p> <p>When starting the planning process, Mark advises planners to look at a number of key points. Planners and their security partners should first and foremost have a good understanding of the goals and objectives of the event. What are the organizers trying to communicate and who are the participants attending the event?</p> <p>Next, organizers need to develop a comprehensive risk assessment of all the threats and dangers to the event and the participants, and understand these extremely well. This is where the experience of a security professional can greatly benefit the organizer.</p> <p>Mark recommends that the following risks areas should be assessed during this process:</p> <p><span style="font-size:14px;"><span style="color:#90bf5c;"><strong>Political and social risks</strong></span></span><br /> This includes threats of protest and terrorist activities. An event itself may not be at risk, the location however may pose an elevated risk. Think about recent attacks in Paris, London and Brussels. Your venue may be well-protected, but how do you protect your participants after event hours? Is the event a LGBTQ-themed gathering, a minority event, an event with an underlying threat from anyone? Has a regional government enacted a law that is perceived to be discriminatory against a group of people? Think about the bathroom and immigration bills passed in recent years and how those affected events. You will need to be fully aware of these risks and plan accordingly.</p> <p><span style="font-size:14px;"><span style="color:#90bf5c;"><strong>Venue risks</strong></span></span><br /> Venue risks are many. You will need a clear understanding of all venue entry and exit points. How porous is the venue? How are people getting in and out of your venue? How will you vet and credential staff, volunteers, attendees, VIPs, entertainers&hellip;? How will you guide attendees through the venue and control their credentials? Are there enough exit points in case of an emergency? Are you thinking about leaving enough space to manage emergencies? Can the venue be accessed by climbing fences, through loading docks and other porous points, and if so, how will you manage these risks? Is the venue easily accessible by first responders in case of an emergency? Does the venue have onsite security staff, and what are they responsible for? How can your security team work with the venue&rsquo;s team? Who will be the liaison between venue security, law enforcement and the event?</p> <p>It is key to realize that venues have their own agenda when it comes to security and it is the planner&rsquo;s and security expert&rsquo;s responsibility to understand that agenda. Venue security will be focused on protecting venue assets, perhaps not so much your event&rsquo;s assets and guests.</p> <p>As an organizer, you open yourself up, and your guests, to certain vulnerabilities by solely relying on venue security. Hotel security teams are generally not executive protection specialists. You will have to work with an outside security specialist to manage risks associated with your high-level guests.</p> <p>When selecting a venue, understand who else will be using the venue at the same time your event is being hosted. There may be conflicts of interest by competing groups. There may be organizations with opposing viewpoints that may cause unrest at the venue? How will you be able to manage these clashes, and protect your event and participants? &nbsp;</p> <p><span style="font-size:14px;"><span style="color:#90bf5c;"><strong>Attendee Risks</strong></span></span><br /> It is key to understand all of your event participants, from attendees to staff and volunteers. Know your people! Events attended by a head of state may require all other attendees, staff and volunteers to be vetted in order to attend the event.</p> <p>Should a CEO of a company be a keynote speaker, and some unrest is brewing at the company, the risk of staged interruptions or protests becomes real. What about a local employee who was recently fired and who has threatened to shoot the CEO? How will you plan for this?</p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>CREDENTIALS AND TECHNOLOGY</strong></span></span></p> <p>Mark advises that planners must decide who and how to credential early on in the planning and risk assessment process. Will you provide simple name badges to attendees, or more sophisticated RFID badging systems for attendees, backstage, back of house, speakers, VIPs, volunteers, and staff?&nbsp; How will you vet people, manage and control all access and exit points? With badges and RFID technology, visual control is still needed, and you will need to plan for this.</p> <p>Planners can now also implement biometric check-in at events to control access to the event as a whole, individual sessions, or specific meeting rooms based on visual identification. <a href="https://www.Eventinterface.com">Eventinterface</a> offers this solution increasing security and speed of check in.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>Why work with a security company versus solely relying on venue security?</strong></span></span></p> <p>A good outside security company brings an objective eye and real world experience to your event. Experts will understand your event security staffing needs, how and where to assign staff to manage security. They will help you look at the many layers of security and bring the expertise to evaluate, plan and execute your event security plan. An event security company should be consulted right at the start of the planning process. This insures that you will not operate in isolation, and it will assure that you have a cohesive security plan in place for your conference or event.</p> <p>Planners tend to falter when assigning people to security or relying on venue security alone. It does not help throwing people at a problem without fully understanding the risk. A security expert will help you plan the correct number of staff, and where to assign that staff. And, it is important to realize that security staff plays a much bigger role than simply guarding an access point. Security staff are the first and last people your attendees will interact with at your event. They assist with traffic flow, lost and found, logistics and everything that goes along with those aspects of your event.</p> <p><strong>Steven Smith, Founder and President of <a href="https://guardiandefenseplan.com/" target="_blank">Guardian Defense</a></strong> in Florida specializes in active shooter training, workshops and classes that help organizations, companies and individuals prepare for the unthinkable, a person entering your event with weapons to harm or kill your attendees.</p> <p>Steven too recommends that the event risk assessment should be conducted right at the start of the planning process. Planners with their security partners should have a clear understanding of the type of event that is being planned. How many people will be at the event? 100 or 10,000? This number will dictate the resources needed to manage security.</p> <p>Is the event a concert, political rally, a gathering with religious motivations? Is the event private or heavily marketed? A general admission event, ticketed or by invite only? Who will be the people attending the event, the speakers, VIP guests? Have threats been made against the event or any of the guests? Counter protests? Have there been issues at the event in the past, or at similar events in other communities? What may be issues related to the venue? Entry and exits? Is there room for emergency responders?</p> <p>Once you have a clear picture of all of your risks you can start assigning resources to manage these risks. Based on the assessment of the site, event and population, determine the resources needed. Do we need uniformed law enforcement? Off duty cops? Unarmed security? Do you need a K9 sweep of your event to look for explosives? Assign a safety team leader or security advisor with experience in the field to help you plan, evaluate, staff and manage your event security. The mission of any event is to host a fantastic and safe gathering. The safety of your attendees is paramount.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">Active shooter response</span></span></strong><br /> Active shooter situations are perhaps one of the hardest risks to prepare for. Steven recommend five immediate actions in the case of this type of crisis:</p> <ul style="margin-left: 40px;"> <li>Evacuate</li> <li>Evade</li> <li>Isolate</li> <li>Secure</li> <li>Defend</li> </ul> <p>The order of these actions may depend on the individual situation. The best way is to evacuate immediately. Planners and security teams can however prepare for prevention. Create a &ldquo;see something, say something&rdquo; culture at events. Insure that all entry points are controlled and conduct bag checks. Temporary water barricades can be brought in to prevent vehicles being used as weapons. Venues must also insure that escape routes are available, with doors unlocked so attendees can escape to a safe place.</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Plan better, increase event revenue and grow your attendee engagement with Eventinterface. Request your demo." src="https://eieventimages.s3.amazonaws.com/1493762111_Eventinterface-demo-request.png" style="width: 848px; height: 350px;" /></a></p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>AND NOW FROM THE PLANNER SIDE</strong></span></span></p> <p>Planners bring years of security experience to this discussion. <strong>Jody-Ann Rowe with <a href="http://www.eventcertificate.com" target="_blank">Event Certificate</a></strong> in Toronto shares her experience:</p> <p>When planning for emergencies or hazards that could occur during an event it is essential to follow this simple rule: Find it, Assess it, Fix it.&nbsp;</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">FIND IT</span></span>&nbsp;</strong><br /> What this means is that emergencies will happen and they will be beyond your control, however, what you can do is forecast potential issues. Find all the possible scenarios that could go wrong at the event and make a list. You will need to work with your venue staff, stakeholders or experts who can advise you on your risk status.&nbsp;</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">ASSESS IT&nbsp;</span></span></strong><br /> Once you have a list of potential scenarios that could affect the security of your event you will need to assess the risk. On a scale of 1 to 10, try rating the &lsquo;likelihood&rsquo; of this scenario occurring and the potential consequences.&nbsp;</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">FIX IT&nbsp;</span></span></strong><br /> With a list of potential emergencies and their risk rating in place, you will now need to fix it. This means you will need to identify practical measures that can be put in place to eliminate or control the emergency should it happen.</p> <p>For example: If you are hosting a Chef Battle BBQ event, one of the most easily identifiable emergencies would be related to fire, since you will be outdoors with flames and flammable materials. Knowing this, and identifying the high probability of this occurrence means that you can ensure that a Fire Marshall is present at the event, that your venue is equipped with fire safety equipment and you can also order fire extinguishers for the event to control the fire should it ever occur.</p> <p><strong>Jacinda Knightner, Onsite Experience Manager&nbsp;</strong><strong>with <a href="http://www.redvelvetevents.com/" target="_blank">Red Velvet Events </a></strong>shares:</p> <p>When beginning the process of emergency preparedness for any event, Red Velvet Events starts by making an emergency exit plan based on the specific venue the event will be located at. We establish two sets of rally points for guests to meet at if we were to evacuate. We put a map and a detailed diagram together and make sure that the client, vendors, and venue are all on the same page in case of an emergency.</p> <p>We establish a chain of command as well. Specifying who will call emergency authorities, who will alert the venue, who will alert guests, etc. It is very important to make sure that all staff members who are assigned to a role within the chain of command know all processes and steps.</p> <p>We make sure to have thought-out plans for several different emergency scenarios.</p> <p>We work with the City and the local Police Department to make sure that we are aware of other large events that are happening in the area and inquire if they are politically charged. It&#39;s very important be aware of other events, as an emergency could happen during another event but could affect your own if they are close enough in proximity.</p> <p>We make sure to have security at events that require security and make sure that our staff is always aware of who is in our event or around our event. We want to make sure that only attendees are allowed in and that we are creating a safe environment for our guests.</p> <p>In our emergency plan, we include: a detailed diagram with exit strategies and rally points, all local emergencies numbers (police, hospital, gas and water lines, etc.), our designated chain of command and the specific role each person has, guest counts, and vendor counts.&nbsp;</p> <p><strong>Heather Hess&nbsp;with <a href="http://www.hesscoinnovations.com/" target="_blank">Hessco Roadside Assistance &amp; Towing Innovations</a></strong> in Jacksonville, Florida&nbsp;shares helpful advice from a different angle:</p> <p>Event safety&nbsp;begins and ends with uninterrupted vehicle traffic flow. Traffic flow is&nbsp;important for all events.&nbsp;The best laid plans can be foiled by an overheated engine, a flat&nbsp;tire, or other vehicle breakdown issues. These things happen at the worst time and&nbsp;always in the worst place. The last thing any event or meeting planner needs is&nbsp;for traffic to be backed up at the front entrance of the event because of a vehicle&nbsp;breakdown.</p> <p>A tip for event planners is to have a reliable towing company on&nbsp;standby. Not just a phone number of somebody you found in passing, but&nbsp;an established relationship with a trusted local business. Take the time to&nbsp;let your local towing company know where your event is hosted, when your&nbsp;event begins, and how long your event is planned for. Always make sure the tow truck is ready at least an&nbsp;hour before the event starts.</p> <p>Call the towing company in advance with all the&nbsp;pertinent event information. If an&nbsp;event is really large, a tow truck onsite for the duration can be helpful with jump starts and other mechanical issues your guests may experience arriving or departing the event. While subscription roadside service plans may be a good option, it can take hours for a truck to show up. When hosting an event and speed is of the essence, a tow on call is a great option.</p> <p>Please do us a little favor and share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning meetings and events.</p> <p><strong>RELATED POSTS</strong></p> <p><a href="https://www.eventinterface.com/blog-article/Top-Tips-To-Prevent-Event-Emergencies">Top tips to prevent event emergencies</a>.<br /> <a href="https://www.eventinterface.com/blog-article/Preventing-And-Preparing-For-Risks-Associated-With-Events">Preventing and preparing for risks associated with events</a>.<br /> <a href="https://www.eventinterface.com/blog-article/Snow-Hurricanes-And-Haboobs-Planning-For-Weather-At-Your-Events">Snow, hurricanes and haboobs. Planning for weather at your events</a>.</p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Get the Eventinterface weekly newsletter for meeting and event planners filled with tools, tips and resources" src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> http://www.eventinterface.com/blog-article/Top-tips-for-planning-your-event-security Tue, 20 Jun 2017 19:50:00 -0700 Interviews with Planners - Jenna Worrell http://www.eventinterface.com/blog-article/Interviews-with-Planners--Jenna-Worrell <p>Jenna is the Sales &amp; Marketing Coordinator at Visit Bucks County. She is in charge of helping B2B marketers plan their events! Jenna attends networking tradeshows, works with group, meeting, sport and wedding planners to bring their business into Bucks County. She plans large industry events, such as the annual Visit Bucks County Meeting Planner Event and Visit Bucks County Wedding Show, throughout the county.</p> <p><strong>What is the best advice you have ever received as a planner?</strong><br /> I think it&rsquo;s important to envision the &lsquo;big picture&rsquo; of an event, but to also visualize and set smaller pictures goals to create a plan of action for implementation. I have learned it is important to take things one step at a time and not have unreal expectations for everything to run perfectly smooth. It&rsquo;s important to be prepared for something to go not as anticipated.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?&nbsp;</strong><br /> I recently planned a public event at a local college. The most challenging part was working with a venue that did not have catering, nor an event staff on-site to help plan and host the event. Not only was my job to put together all of the content and programming of the event, but also all of the logistical pieces. It was a great venue space for the event and suited the needs to reach consumers, but working with an in-house team would have alleviated some of the challenges faced. This was the first time we brought back this event in five years so estimating the turn out for a free event open to the public was a challenge. It&rsquo;s very important to consider crowd control, signage direction, and other safety factors for the event.</p> <p><strong>What advice would you give to someone entering the business today?</strong><br /> Experience is everything. I think getting your hands dirty in the industry is the best way to prepare yourself for this business. Relationships are everything, so making meaningful connections in the early onset of your career will pave the road to success.</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Plan better, increase event revenue and grow your attendee engagement with Eventinterface. Request your demo." src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a><br /> <br /> <strong>What do you see as the most challenging aspect of being a planner, and how do you overcome that challenge?</strong><br /> One of the most challenging aspects of being a planner is handling so many different opinions &ndash; the phrase &ldquo;you can&rsquo;t please everyone&rdquo; comes into play here. To handle this, we have an events-based committee of like-minded individuals to discuss the event throughout the various planning stages.</p> <p><strong>How do you think our industry will evolve in the next five years?</strong><br /> I think e-marketing will be even more prominent than ever and tradeshows and networking events will fizzle out as we enter a more digital age.</p> <p><strong>What makes you successful as a planner?</strong><br /> The ability to remain calm, prepare for imperfections, seek alternatives, think proactively, and be organized, creative, imaginative, and make the event something memorable for all involved. Own the event &ndash; make it yours!</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?</strong><br /> I think the best industry trend is creating events to be an overall &ldquo;experience&rdquo; that leaves guests wowed and with a distinctive memory. I think with the increase in technology, there is less of a &lsquo;need&rsquo; for event attendees to physically go to an event, when they have access to everything with the internet right at the tip of their fingers.</p> <p><strong>What is the best industry book that has helped you as a planner?</strong><br /> I wouldn&rsquo;t say a particular book but being a member of affiliations, organizations, and companies, and just being included on their industry e-mails and threads has been extremely valuable to grow in the business. It&rsquo;s helped me learned current news, trends, and happenings in the industry.</p> <p><strong>CONNECT WITH JENNA</strong><br /> Jenna Worrell<br /> Sales &amp; Marketing Coordinator<br /> <a href="http://www.visitbuckscounty.com" target="_blank">Visit Bucks County</a><br /> <a href="https://www.linkedin.com/company/visit-bucks-county" target="_blank">LinkedIn</a><br /> <a href="https://www.facebook.com/VisitBucksPA/" target="_blank">Facebook</a><br /> <a href="https://twitter.com/VisitBucksPA" target="_blank">Twitter</a><br /> <strong>Affiliations and Memberships:</strong><br /> MPI - Philadelphia Chapter, local business chambers, HSMAI, DI</p> <p><em>Lead in picture Snow at Fonthill Castle courtesy of Visit Bucks County.</em></p> <p>Please do us a little favor and share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning meetings and events.</p> <p><strong>RELATED POSTS</strong><br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-PS-IVES">Interviews with Planners &ndash; PS Ives</a><br /> <a href="https://docs.google.com/forms/d/e/1FAIpQLSeScGW0jBa6kxuRjBNGaVFyoOIh0ZZkM3DSiMArjlHeM1w7Xw/viewform?c=0&amp;w=1">Submit your own Interviews with Planners</a></p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Get the Eventinterface weekly newsletter for meeting and event planners filled with tools, tips and resources" src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> <p>&nbsp;</p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Jenna-Worrell Thu, 08 Jun 2017 05:00:00 -0700 How to get the best out of a conference http://www.eventinterface.com/blog-article/How-to-get-the-best-out-of-a-conference <p>If you have visited a conference lately, you will understand that a conference is an excellent opportunity to meet with others in the same line of work as you. There are many networking and relationship building opportunities, and you need to know how you can get the best out of them. You can point them to your website, hand out business cards and form long lasting business relations. You could also build a lasting relationship by offering them a reseller program from <a href="https://certahosting.co.uk/reseller-hosting/" target="_blank">certahosting.co.uk</a>.</p> <p>Here are a few ways you can develop new business deals and clients at a conference.</p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>SET YOUR GOALS</strong></span></span><br /> Before you attend a conference, think about what you wish to achieve when there. What are your objectives and whom do you want to talk to at the event? You might be thinking of branching into a new area, or trying to network with different suppliers. Your main goal may be to expand your brand&rsquo;s recognition. Whatever you choose to do, make sure you have a clear understanding before you go.</p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>PLAN YOUR EVENT</strong></span></span><br /> You might have thoughts about visiting many people at the conference, so it is a good idea to plan your day. Why not do some research about who will be attending the event? Write down all the names and where they will be located. Find out when all your people are free and make a point of going to see them during this time. Also, write a plan of all the panels and presentations going on that you want to see, so you do not miss anything.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:16px;">EMAIL THE ATTENDEES</span></span></strong><br /> It might be a good thing to <a href="https://www.netmanners.com/e-mail-etiquette-tips/" target="_blank">email the people</a> you want to see in advance. This will break the ice and also help to arrange a time to meet them. This applies especially to people who may be attending shows throughout the day. However, refrain from contacting more people than you can realistically see in the day, or you might miss people. This will reflect poorly on your organizational skills.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:16px;">DRESS SMART</span></span></strong><br /> You want to make sure that you are dressed in the right way for the event. Take a look at the event website and see what the dress code might be. You should be smartly dressed and carry some deodorant and mints with you, as it can get sweltering in a venue as the day goes on.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:16px;">MEETING WITH PEOPLE</span></span></strong><br /> It is important to greet the people you are meeting respectfully and calmly, you need to introduce yourself and tell them a little about yourself. They might not have much time, so you will need to be quick. Also, hand out <a href="https://www.entrepreneur.com/article/225962" target="_blank">business cards</a> and remember to keep any they give to you.</p> <p>With these ideas, you should be able to meet with your potential clients and create useful links with other businesses. You will then be on your way to building your network of customers.&nbsp;</p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>RELATED POSTS</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/How-to-engage-all-generations-at-your-conferences">How to engage all generations at your conferences</a>.<br /> <a href="https://www.eventinterface.com/blog-article/5-Tips-to-Make-the-Most-of-Your-Conference-Connections" target="_blank">5 tips to make the most of your conference connections</a>.<br /> Please do us a little favor and share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning meetings and events.</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Plan better, increase event revenue and grow your attendee engagement with Eventinterface. Request your demo." src="https://eieventimages.s3.amazonaws.com/1493762111_Eventinterface-demo-request.png" style="width: 848px; height: 350px;" /></a></p> http://www.eventinterface.com/blog-article/How-to-get-the-best-out-of-a-conference Wed, 07 Jun 2017 12:59:00 -0700 Interviews with Planners – PS Ives http://www.eventinterface.com/blog-article/Interviews-with-Planners--PS-Ives <p>PS Ives co-founded Space in the Raw in 2015 after 10 years as venue broker locating unique spaces for the event industry. Space in the Raw aims to match properties that are on the market long term with planners and events. Working with blue chip companies like Google, Nike, Microsoft and Sony, she recognized a gap in the event industry. Increasingly, companies want to create one of a kind brand experiences and request unique event spaces to make this a reality.</p> <p>Building her career, turning traditional real estate into event spaces and launching the popular venue, Location 05 in 2011, PS was inspired to co-found Space in the Raw. Space in the Raw focuses on transforming vacant real estate for short-term commitments. She believes that whatever clients envision, Space in the Raw can create it.<br /> <br /> <strong>What is the best advice you have ever received as a planner?</strong><br /> Always have solutions in mind for the unexpected. Never assume things will go perfectly, but try and shelter your clients from the wrath when possible.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> 23 Wall Street was the former J.P. Morgan headquarters on Wall Street in New York City. This space is a 60,000 square feet shell of a building that was stripped of everything it once was, the remaining bones however were extraordinary. There was no HVAC, running water, and the building was located in the security zone of The New York Stock Exchange, making any type of load in extremely difficult due to heightened security in the neighborhood.</p> <p>We hosted several notable events in this space. One that stood out was Michael Jordan&#39;s 30th Anniversary for Air Jordan in February 2014. This ended up being the coldest day of the year, with many moving and changing parts, including the headline act, Prince. The greatest challenge was working in this bare space to create the illusion of a grand event room. A strong team and a room full of problem solvers made this event the &quot;party of the year&quot; amongst the celebrity set.</p> <p><strong>What advice would you give to someone entering the business today?</strong><br /> Know what you are selling as its very easy to talk up the dream but can you deliver what you promise? You get one shot with your clients to create a first impression. Make it a good one so that you can grow in a business that is based on reputation and your ability to execute.</p> <p><strong>What do you see as the most challenging aspect of being a planner, and how do you overcome that challenge?</strong><br /> Working as a team and relying on others is key to a successful event. Knowing who has strengths in what area of the event is important. Trusting individuals you place in the position to execute certain elements of the event can be a great challenge. The best way to navigate through this is through trial and error and with a backup plan in place.</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Plan better, increase event revenue and grow your attendee engagement with Eventinterface. Request your demo." src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>How do you think our industry will evolve in the next five years?</strong><br /> Events as a whole are getting more and more creative. As a planner, you will need to be a step ahead with great ideas that will resonate with your clients and be remembered by the attendees. Starting with the space the event is held in, the food that is served, to the parting experience.</p> <p><strong>What makes you successful as a planner?</strong><br /> Relationships and being true to my business model and clients. Never sell what you don&#39;t believe in as it will eventually show. &nbsp;</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?&nbsp;</strong><br /> The best industry trend is the search for creative spaces to hold events rather than going back to the space that has been dressed a million times over.</p> <p>The worst trend is thinking that short cuts will get you to the same results as putting the work into it.</p> <p><strong>What is the best industry book that has helped you as a planner?</strong><br /> Hyper Sales Growth: Street-Proven Systems &amp; Processes. How to Grow Quickly &amp; Profitably by Jack Daly</p> <p><strong>CONNECT WITH PS</strong><br /> PS Ives<br /> Co- Founder<br /> <a href="http://www.spaceintheraw.com/" target="_blank">Space in the Raw</a><br /> Phone: (212) 645-9090<br /> <a href="https://www.facebook.com/spaceintherawnyc/" target="_blank">Facebook</a>&nbsp;<br /> <a href="https://twitter.com/spaceintheraw" target="_blank">Twitter</a>&nbsp;</p> <p><strong>RELATES POSTS</strong><br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Jake-Clements">Interviews with Planners &ndash; Jake Clements</a><br /> <a href="https://docs.google.com/forms/d/e/1FAIpQLSeScGW0jBa6kxuRjBNGaVFyoOIh0ZZkM3DSiMArjlHeM1w7Xw/viewform?c=0&amp;w=1" target="_blank">Submit your own Interviews with Planners</a></p> <p>Please do us a little favor and share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning meetings and events.</p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Get the Eventinterface weekly newsletter for meeting and event planners filled with tools, tips and resources" src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--PS-Ives Wed, 07 Jun 2017 05:00:00 -0700 Interviews with Planners - Jake Clements http://www.eventinterface.com/blog-article/Interviews-with-Planners--Jake-Clements <p>Jake Clements has a strong background in direct marketing solutions and event planning. He has organized events for the Salvation Army, including a musical &ldquo;Rock the Red Kettle&rdquo; fundraiser hosted by Cory Morrow that succeeded in raising $230,000 for the Austin Area Command, becoming the only Rock the Red Kettle event to generate positive fundraising. He also organized a &ldquo;Doing the Most Good&rdquo; luncheon for the organization, developing a concept that walked the audience through a real-life story of someone who went through the Salvation Army&rsquo;s program, emerging as a successful and contributing member of the community. Combined with a documentary and music by local artists, the event raised another $230,000 for the Salvation Army.</p> <p>Other recent notable events Jake organized include Austin Monthly&rsquo;s &ldquo;Singles in the City&rdquo; party, their largest annual event, and the Texas Firearms Festival, the largest firearms festival in North America.</p> <p>Prior to Jake joining Crosswind he worked as a media buyer and account executive, and then joined Time Warner Cable Media to develop and drive the formation of the company&rsquo;s Direct Marketing Solutions division. He holds a Bachelor of Business Administration degree from Midwestern State University&rsquo;s AACSB-accredited Dillard College of Business Administration, which is among the elite 5 percent of business programs worldwide to receive accreditation from the Association to Advance Collegiate Schools of Business (AACSB) International, providing business training of the highest caliber.</p> <p><strong>What is the best advice you have ever received as a planner?</strong><br /> I have been fortunate to learn from some great people, both in and out of the events industry, who have been instrumental in shaping my career. Two pieces of counsel that have served me well are one, have a great team; and two, regardless of how great your plan is, you will always encounter a challenge or issue requiring you to think on your feet to solve it.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> The most unique location would have to be an outdoor gun range for the Texas Firearms Festival, which is the largest firearms festival in North America. Any time firearms are involved, safety is the number one concern, so the most challenging aspect was coordinating all of the moving parts while setting up the event to ensure 100 percent safety &ndash; anything less than that is simply not acceptable. Hiring the right team of experts make this possible and we have had three years of perfect safety records.</p> <p>Another challenge was learning to light up a gun range safely enough to fire fully automatic weapons for a nighttime portion of the event. We required an extraordinary amount of equipment, testing and power to do that, while making sure it was all out of harm&rsquo;s way. That nighttime event turned out great and was a big hit with the audience.</p> <p><strong>What advice would you give to someone entering the business today?</strong><br /> I would offer the same advice I was given: The event-planning industry is highly competitive, but if you hire the right team, can think on your feet, stay organized and bust your butt every day, it can be a fun career. No two days are the same.</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Plan better, increase event revenue and grow your attendee engagement with Eventinterface. Request your demo." src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>What do you see as the most challenging aspect of being a planner, and how do you overcome that challenge?</strong><br /> Being an event planner is full of challenges and rewards, and there is usually not just one distinct element that makes planning any event a challenge &ndash; it can be a combination of the client, venue, vendors and so on. What I see most often with planners is they get overwhelmed by everything. This is understandable; everything moves quickly and there are so many diverse components. It is important to keep a level head, be organized and most importantly, trust yourself and the team you built.</p> <p><strong>How do you think our industry will evolve in the next five years?</strong><br /> Technology will be the biggest factor in my opinion. I think we are going to see more and more technology integrated into events &ndash; everything from virtual reality and augmented reality, to social sharing technology. The purpose will be to take the offline experience online, and an online experience to a real-world setting.</p> <p><strong>What makes you successful as a planner?</strong><br /> It takes a team to put on an event so without a doubt, my ability to build a great team. Then seeing the bigger picture of how all of the pieces fit together &ndash; operations, marketing, logistics and so forth. Also, my marketing background and having a marketing agency behind me are big assets.</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?</strong><br /> I love how technology is being integrated into events and both expect and hope it will continue. The worst trend I am seeing is a lack of forward thinking; people and brands are afraid to step outside the boxes they&rsquo;ve created around themselves and shape their events into truly unique experiences.</p> <p><strong>What is the best industry book that has helped you as a planner?</strong><br /> I learn best from being hands on and talking with people, so I encourage current and aspiring planners to network: talk, listen and observe to learn.</p> <p><strong>CONNECT WITH JAKE</strong><br /> Jake Clements<br /> Vice President, Events and Advertising<br /> <a href="http://crosswindexperiences.com/" target="_blank">Crosswind Events + Experiences</a><br /> <a href="https://www.linkedin.com/in/wjclements/" target="_blank">LinkedIn</a><br /> <a href="https://twitter.com/WJClements" target="_blank">Twitter</a><br /> Affiliations or Memberships: Austin Young Chamber</p> <p><strong>RELATED POSTS</strong><br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Betty-Owens">Interviews with Planners - Betty Owens</a><br /> <a href="https://docs.google.com/forms/d/e/1FAIpQLSeScGW0jBa6kxuRjBNGaVFyoOIh0ZZkM3DSiMArjlHeM1w7Xw/viewform?c=0&amp;w=1" target="_blank">Submit your own Interview with Planners</a></p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Get the Eventinterface weekly newsletter for meeting and event planners filled with tools, tips and resources" src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Jake-Clements Tue, 06 Jun 2017 11:30:00 -0700 Eventinterface partners with Zenus to offer world’s first facial recognition event check-in. http://www.eventinterface.com/blog-article/Eventinterface-partners-with-Zenus-to-offer-worlds-first-facial-recognition-event-checkin <p>As part of our ongoing efforts to make onsite conference management more efficient, secure and cost-effective, Eventinterface has partnered with Houston-based Zenus to integrate facial recognition technology at event check in.</p> <p>The technology streamlines the check in process at conferences and events by using facial recognition to grant access to the event. Attendees no longer have to stand in line to check in, or bring a ticket to be scanned. In addition to faster check in, the technology also provides a much-needed level of security to events. The technology can be used for general event check-in and to track attendance at sessions. It can also assist in blocking access to invite only and restricted sessions at conferences.</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Manage your registrations and engage your attendees with Eventinterface. Request your demo today. " src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p>&ldquo;The partnership with Zenus makes great sense for Eventinterface,&rdquo; said Al Wynant, Eventinterface Co-Founder and CEO. &ldquo;We already offer attendees the option to upload details that can be used to verify check in. With the launch of Eventinterface 3.0 in June, this partnership will allow for a more streamlined and secure arrival experience for the attendee, and create greater efficiencies and cost-savings for the organizer.&rdquo;</p> <p>The platform will use attendee profile pictures to verify identity and registration status. It is up to the attendee if they want to participate in this check in option, and check in data is deleted by Zenus right after the event to protect the privacy of the attendees. The system is over 99% accurate and can be run on smartphones and tablets. It offers significant cost-savings over the traditional iBeacon or RFID technology for check in and tracking.</p> <p>&quot;Eventinterface always places the event planner at the center of attention by offering a full featured planning platform. As a result, Zenus can focus on providing Eventinterface with cutting edge facial recognition for conference and event check-in, that benefits the organizer and offers quick and secure event check-in for attendees. It is a win-win,&quot; said Panos Moutafis, Zenus President.</p> <p>To learn more about Eventinterface and facial recognition check in request your personal demo <a href="https://calendly.com/eventinterface/demo" target="_blank">here</a>.</p> <p>Lead in photograph courtesy of Zenus, Inc.</p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Eventinterface newsletter for meeting and event planners filled with tips, resources and tools." src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> http://www.eventinterface.com/blog-article/Eventinterface-partners-with-Zenus-to-offer-worlds-first-facial-recognition-event-checkin Thu, 18 May 2017 13:44:00 -0700 How to engage all generations at your conferences http://www.eventinterface.com/blog-article/How-to-engage-all-generations-at-your-conferences <p>Meeting planners used to employ a one-size-fits-all approach when communicating and engaging attendees. As audiences have evolved, planners must now use a variety of communication and marketing techniques to successfully engage all generations of attendees at their conferences and events. We spoke with meeting professionals around the country to learn what techniques and tools they implement to communicate with, and engage their conference participants.</p> <p><strong>Keenya Kelly</strong>, Founder of <a href="http://keenyakelly.com/" target="_blank">If You Brand It</a>, hosts conferences each year for women with curly hair, teaching&nbsp;entrepreneurs how to strategically build only brands, and works with planners to run social media during live events.</p> <p>Keenya deals with a wide variety of audiences at her events, and her number one tip is to use multiple communication methods to deliver content. Millennials are used to soundbites, music and entertainment. Using social media during events tied to contests, live streams and tweets is appropriate for that audience. For older attendees, handouts and slide presentations are still appropriate.</p> <p>Millennials are a multi-tasking generation, and social media is the number one source of information and communication. It is also the way how they have been trained to interact with each other.&nbsp;They are used to searching hashtags to locate photos of themselves to share with their friends, and find conference content.</p> <p>&ldquo;At our events, we always employ Twitter, hashtags and live stream contests, which help us reach more people at home, and is a way for millennial attendees to connect with one another during and after the event,&rdquo; said Kelly.</p> <p>&ldquo;An older generation may require a more traditional and simpler approach, where we let them know in advance that they will receive a workbook and handouts and as soon as they arrive. While they see the social efforts and contests, they typically take notes inside of the workbooks that we distributed as they follow along the slide presentation,&rdquo; Kelly observed.&nbsp;</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Manage your registrations and engage your attendees with Eventinterface. Request your demo today. " src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>Sara Ost</strong>, Senior Vice President of Marketing and&nbsp;Culture with <a href="http://www.groupdelphi.com" target="_blank">Group Delphi</a> shares the following advice:&nbsp;</p> <p>Recently at ExhibitorLIVE, Group Delphi came to the show with an&nbsp;experience-without-a-booth strategy. The booth space at the trade show was a lounge, affectionately called &ldquo;The&nbsp;Hit or Miss Lounge&rdquo; designed with basketball hoops, arcade games, staff in&nbsp;Letterman jackets, and comfy padded stools for conversation. The booth did not require heavy production but instead relied&nbsp;on authentic conversation to take verbal surveys - done in partnership with&nbsp;Exhibitor Magazine.</p> <p>The thesis: exhibiting should really be about the why&nbsp;and experience. The architecture, or lack thereof, came from that.</p> <p>The&nbsp;goal: create a space for authentic conversations, sans the sales pitch,&nbsp;where all visitors could shoot hoops and converse, showcasing the importance of&nbsp;the visitor experience. Exhibitors have to know how to engage someone and why&nbsp;they are trying to engage them before you build something. Otherwise, you are&nbsp;not going to come up with a very compelling strategy. You simply won&rsquo;t&nbsp;stand out.&nbsp;<br /> <br /> Instead of some boring &ldquo;thanks for stopping by the booth&rdquo; follow up email, visitors were sent a pre-cocktail party email that was both funny and&nbsp;customized to the Delphi team member they met that day the show floor. The result? Deeper conversion with 55&nbsp;percent conversion in 2017 versus a 16 percent conversion in the previous year.&nbsp;<br /> <br /> It is about deeper engagement and having a conversation about pain points,&nbsp;as Delphi did, which proved to be far more meaningful than the standard &ldquo;Come&nbsp;hear about what we do.&rdquo; The exhibit team conducted brief surveys. The team was trained to ask the survey questions in their own&nbsp;language and voices, and completed the data after the visitor left the&nbsp;space, versus reading the survey, which would have been far less&nbsp;enjoyable for all concerned. This was really a conversation, and the exhibitor was&nbsp;explicit about that with visitors. The booth was also staffed with a 50/50 split of marketing&nbsp;and sales staff.</p> <p>It&rsquo;s really important that you don&rsquo;t only have salespeople&nbsp;in your space. A good experience feels welcoming, low-pressure, and authentic.&nbsp;Delphi genuinely wanted to know what issues experiential marketers are&nbsp;grappling with this year, regardless of a business opportunity. Because,&nbsp;simply having that data gives the insights to market better,&nbsp;to people who would actually want to hear about how we can help them&nbsp;achieve their goals. People tend to think of marketing in a very linear&nbsp;fashion - leads and demand generation. The top priority of marketing,&nbsp;should always be insights. That&rsquo;s how you differentiate, how to go to&nbsp;market, how you drive real business strategy.&nbsp;</p> <p>The strategy allowed for a wide variety of participants to connect with the company.</p> <p>According to <strong>Belinda Marie Jackson</strong>, a Visual Coach with <a href="https://www.pictureitpossible.co/" target="_blank">Picture it Possible: visual strategy + facilitation</a>, visuals are a powerful way to engage audiences&nbsp;of all ages, it increases retention of information, sparks&nbsp;conversation, and documents or summarizes the event&rsquo;s big ideas.</p> <p>Top tips from Ms. Jackson to implement these techniques at conferences and events are:</p> <p><strong>Graphic Recording</strong>&nbsp;<strong>during a session</strong>: a recorder captures key highlights, and any questions, answers and discussions. The recorder can be positioned in the front of the room to the side of the speaker or in the rear of the room.</p> <p><strong>Pre-Conference</strong>: there can be a wall where you can get participant feedback via dot-voting, speech bubble sticky notes: What do you hope to learn at the conference? Where are you coming from? You could have a display of a map and have participants put a dot with your name near the location of your hometown. This can also be used for event planners, and to boost engagement. Questions can be adjusted based on the demographics of the participants.</p> <p><img alt="How to engage all generations at your conferences at Eventinterface" src="https://eieventimages.s3.amazonaws.com/1494988955_How-to-engage-all-generations-at-your-conferences-pre-conference-board-Eventinterface.png" style="width: 848px; height: 380px;" /></p> <p><strong>During the conference, post session</strong>, place charts or foam core boards displayed on easels, wall space, or self-standing in a key location with clearly labeled session titles. If there are any sign-up requests or marketing input needs, those requests, forms or input devices can be located near the displays.</p> <p><strong>Post conference:&nbsp;</strong>a thank you note from the event hosts can be designed incorporating images of some of the key notes and sessions that were recorded graphically. The images can also be added to promotional items like mouse pads, and calendars. See a sample of&nbsp;<span style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px;">The Johns Hopkins University School of Education below.</span></p> <p><img alt="How to engage all generations at your conferences, graphic recording during a session at Eventinterface" src="https://eieventimages.s3.amazonaws.com/1494988890_How-to-engage-all-generations-at-your-conferences-graphic-recording.png" style="width: 848px; height: 546px;" /><br /> &nbsp;</p> <p><strong>Meeting the needs of a diverse audience.</strong><br /> Trivia events have been proven to successfully bring all attendees together with unparalleled success. One of the reasons this activity is so successful bringing generations together is that they can be customized by incorporating key facts about a company or organization, products and even the attendees themselves, making this type of activity ideal for diverse audiences, regardless of age, managerial level or background.&nbsp;</p> <p>&ldquo;It is important to understand your audience,&rdquo; said David Jacobson, Founder of <a href="http://www.trivworks.com/" target="_blank">TrivWorks</a>. &ldquo;If you have a large international group, then your questions should not be about U.S. pop culture. It is key that your questions are accessible to all attendees in the audience. Again, customization is the key to success, and this helps us touch each individual in the room.&rdquo; &nbsp;</p> <p>What are your thoughts on engaging varied audiences. Add them in the comments below, and please do us a little favor and share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning meetings and events.</p> <p>Lead in photogaph by&nbsp;<span style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px; font-variant-ligatures: normal; orphans: 2; widows: 2;">Ashley Welling.</span><br /> Graphic board pictures by Belinda Marie Jackson,&nbsp;<span style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px;">Eyemagination Imaging.</span></p> <p><strong>RELATED POSTS</strong></p> <p><a href="https://www.eventinterface.com/blog-article/The-surefire-way-to-engage-all-your-attendees">A surefire way to engage all your attendees</a>.<br /> <a href="https://www.eventinterface.com/blog-article/5-Tips-to-Make-the-Most-of-Your-Conference-Connections">Five tips to make the most of your conference connections</a>.</p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Eventinterface newsletter for meeting and event planners filled with tips, resources and tools." src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> <p>&nbsp;</p> http://www.eventinterface.com/blog-article/How-to-engage-all-generations-at-your-conferences Wed, 17 May 2017 05:00:00 -0700 Interviews with Planners – Betty Owens http://www.eventinterface.com/blog-article/Interviews-with-Planners--Betty-Owens <p>Betty feels a calling to the field of Wedding and Event Planning. She has experience being behind the scenes due to her serving 10 years in the US Army in the field of International Logistics. She has lived in various countries and saw one thing each culture had in common: they LOVED to celebrate special occasions. She has planned numerous banquets, conferences, anniversaries, dinner parties, and weddings for the past 5 years, and has now branched into opening her own business. She is Internationally Certified in Event and Wedding Planning, and has her Bachelor&#39;s Degree in Business Management. Betty is also currently the Special Events Coordinator at The Centennial Station Arts Center in High Point, NC where she handles contracts for weddings, and schedules staff as well. She loves being able to work at a unique venue while also running her own business as well. She is known for being professional, yet personable, and she protects the best interests of her clients. She currently lives in High Point, NC and is a part of the Triad Bridal Association, and numerous event professional networking groups. Betty believes strongly in building an amazing team to pull off a once-in-a-lifetime event.</p> <p><strong>What is the best advice you have ever received as a planner?</strong><br /> The best advice I have ever received was to stay current. Follow the trends, and see what is coming down the pipeline. Most brides will look to me to create the design for their wedding, and they want to be in the &#39;now&#39;.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?&nbsp;</strong><br /> The most unique location would have to be the Centennial Station Arts Center. It is a fantastic location because of its historic value, the challenge was convincing the bride not to do a &#39;flip&#39; because the lobby was not large enough to hold all of her guests. She hesitantly agreed, and once she saw the smooth transition, she absolutely loved it.</p> <p><strong>What advice would you give to someone entering the business today?</strong><br /> My advice would be to get a mentor FIRST. My major problem was I did not have a mentor until I was already in business, and I made a lot of mistakes because of it. A successful mentor can help you see things you may not have even considered starting out.</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Manage your registrations and engage your attendees with Eventinterface. Request your demo today. " src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>What do you see as the most challenging aspect of being a planner, and how do you overcome that challenge?</strong><br /> The most challenging aspect is relaying to clients that there is a difference in a wedding planner and a decorator, I overcome the challenge by explaining to my client that I work with a decor team that will come and set up any decor they choose for their particular budget.</p> <p><strong>How do you think our industry will evolve in the next five years?&nbsp;</strong><br /> I believe this industry will be so expansive we won&#39;t be able to keep up! Social media has sped up a lot of the dating processes, so there will be plenty of weddings and baby showers in the near future. And the next generation is so tech savvy, there will be countless business openings that event planners will be hired for as well.</p> <p><strong>What makes you successful as a planner?&nbsp;</strong><br /> My ability to approach a hiccup with urgency and humor is what makes me successful. I am able to think very quickly on my feet, and I stay on task. I go above and beyond to ensure my clients enjoy their day and the hard-earned money they poured into their event.</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?</strong><br /> My absolute favorite trend this year is all of the different types of invitations. Laser cut invites and the envelopes are so popular.</p> <p>And for the worst, I would have to say still using the outdated chevron pattern in weddings. The pattern is still pretty, but if you are trying to stay current, this is not the pattern to incorporate in your special day.</p> <p><strong>What is the best industry book that has helped you as a planner?</strong><br /> The book that is helping me most right now is &quot;Offbeat Bride&quot; by Ariel Meadow Stallings. My ideal client is the bride who is not a &#39;girly-girl&#39; and would rather not have any pink at her wedding. So this book has definitely helped me in this area.</p> <p>Please do us a little favor and share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning meetings and events.</p> <p><strong>CONNECT WITH BETTY</strong><br /> Betty Owens<br /> CEO, Certified Wedding Planner<br /> Your Turn Wedding and Events<br /> Phone: 910-364-9114<br /> <a href="mailto:itsyourturnevents@gmail.com?subject=Request%20via%20Interviews%20with%20Planners">Email</a><br /> <a href="http://www.facebook.com/yourturnweddings/" target="_blank">Facebook&nbsp;</a><br /> <strong>Affiliations and Memberships:</strong><br /> Triad Bridal Association<br /> QC Event School Graduate<br /> Triad Event Professionals<br /> Event Professionals Alliance<br /> National Association of Professional Women</p> <p><strong>RELATED POSTS</strong><br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Terrica-Skaggs">Interviews with Planners &ndash; Terrica Skaggs</a>.<br /> <a href="https://goo.gl/forms/VeAQQAdlQnZkjyei1" target="_blank">Submit your own Interview with Planners</a>.</p> <p>&nbsp;</p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Eventinterface newsletter for meeting and event planners filled with tips, resources and tools." src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Betty-Owens Tue, 16 May 2017 12:54:00 -0700 Interviews with Planners - Terrica Skaggs http://www.eventinterface.com/blog-article/Interviews-with-Planners--Terrica-Skaggs <p>Spreading her metropolitan style throughout the low country, Terrica Skaggs has been creating exquisite weddings and events in the Golden Isles area for the past ten years. Specializing in modern Southern weddings, she believes in creating custom experiences inspired by her clients&rsquo; love stories while infusing technology and efficiency. Selected as Jekyll Island&#39;s Dream Wedding Planner for its Dream Wedding Giveaway, Terrica&rsquo;s weddings and expertise have been featured in The Knot, Southern Weddings, Munaluchi Bride, HLN tv, Style Me Pretty and a host of others.</p> <p>Launching her new education system, &quot;The Art of Wedding Coordination&quot; in Spring 2017, Terrica is an ardent educator of those in the wedding industry, believing in the &quot;each one, teach one&quot; mindset. As an avid lover of cake and champagne, you&#39;ll find her at home in the Golden aisles with her four &ldquo;fabutots&rdquo;, and when not entertaining family and friends, frequently binging on RuPaul&rsquo;s Drag Race and competition reality TV.</p> <p><strong>What is the best advice you have ever received as a planner?</strong><br /> My mentor, Sasha Souza, told me to plan and design for my peers...NOT clients. Your peers are what carry your reputation in this industry. Always stay ahead of the trending curve, avoid careless and unnecessary mistakes and never give them anything bad to say about you. Our business is steeped deeply in relationships with our vendors and peers, cultivating this relationship is important.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> We had an old warehouse building that had been repurposed into an office. A client decided they wanted their wedding there - it was a very industrial modern feel that was so much fun. Cubicles were turned into lounges, the massive work table was turned into a stage, the front desk was turned into a bar.</p> <p><strong>What advice would you give to someone entering the business today?&nbsp;</strong><br /> Know who you are. It is so easy to fall into a trap of being what you think brides or clients want you to be-- instead focus on what you have to bring to this industry. That is so sorely needed - authentic talent.</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Manage your registrations and engage your attendees with Eventinterface. Request your demo today. " src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a><br /> <br /> <strong>What do you see as the most challenging aspect of being a planner, and how do you overcome that challenge?</strong><br /> Dealing with various personalities and clients who want to lead the process. Part of knowing who you are is knowing a process that brings out the best in you, your work and your team. I make sure that our clients know who we are before they book, what we stand for, how we operate, etc. When they book, we give a general layout of how we will work together. This way, clients have an idea as to what will happen next and do not feel left out. We can stay within our work flow without being bombarded by client demands.</p> <p><strong>How do you think our industry will evolve in the next five years?&nbsp;</strong><br /> Technology will increasingly take over events, from live streaming, interactive stations and more, tech is going to play a huge role in not only how people experience events but also how people plan them. It will be imperative for event planners to stay ahead of the curve and learn to keep up for their business&#39; sake.</p> <p><strong>What makes you successful as a planner?</strong><br /> Knowing what I&#39;m great at and knowing the right people to handle what I&#39;m not great at.</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?</strong><br /> I love transitional events, events that take place in several locations of a venue to give a different experience at each.</p> <p>I abhor tickets for bar service.</p> <p><strong>What is the best industry book that has helped you as a planner?</strong><br /> The Susan Sutherland Secret.</p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>CONNECT WITH TERRICA</strong></span></span><br /> Terrica Skaggs<br /> Owner, Cocktails &amp; Details<br /> <a href="http://cocktailsdetails.com" target="_blank">cocktailsdetails.com</a><br /> <a href="https://www.linkedin.com/in/terrica-skaggs-33a8b76/" target="_blank">LinkedIn</a><br /> <a href="http://facebook.com/cocktailsdetails" target="_blank">Facebook</a><br /> <a href="http://twitter.com/CocktailTerrica" target="_blank">Twitter</a></p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>RELATED POSTS</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-LaBonnae-Kea">Interviews with Planners &ndash; La&rsquo;Bonnae Kea</a>.<br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Maxine-Viktor">Interviews with Planners &ndash; Maxine Viktor</a></p> <p>And please do us a little favor and share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning meetings and events.</p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Eventinterface newsletter for meeting and event planners filled with tips, resources " src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; 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background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Terrica-Skaggs Mon, 15 May 2017 05:00:00 -0700 The best and worst trends in the event industry http://www.eventinterface.com/blog-article/The-best-and-worst-trends-in-the-event-industry <p>We asked meeting and event planners to share their thoughts on the best new trends, and the worst trends of the year. They share excellent thoughts on the ever-evolving tools, styles and activities planners employ.</p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>BEST</strong></span></span></p> <p>Sarah Sebastian with <a href="http://www.rosegoldcollective.com" target="_blank">Rose Gold Collective</a> loves the trend of using unique venue spaces as meeting spaces. &ldquo;I am seeing more and more companies and brands seeking unexpected venues to host meetings in. Many companies strive to keep their employees engaged and offer a surprise and delight when it comes to venues, and let&rsquo;s face it, we can only get so excited over another ballroom with no windows,&rdquo; said Sarah.</p> <p>Companies like <a href="http://www.spaceintheraw.com/" target="_blank">Space in the Raw</a> offer planners access to a curated collection of non-traditional venues and vacant real estate for large corporate meetings or events.</p> <p>Sebastian is also a fan of the integration of wellness into meetings. &ldquo;Wellness isn&#39;t a trend, it is a movement, and companies understand that it goes hand in hand with their messaging.&rdquo; Most conferences are now including wellness elements into their schedules, whether it&rsquo;s a yoga or run before the conference, subtly offering healthier food options during breaks, or mid-day energy re-charges. Nap pods are also showing up in event foot prints. In addition, speakers can be added to the agenda to integrate the discussion around work life balance and overall wellness techniques.&nbsp;</p> <p>Technology integration is the third trend Sebastian appreciates. &ldquo;We can&#39;t deny that technology is evolving every second and it has had many benefits and products that are applicable to the success of an event.&rdquo; Event apps have been a staple for years but Artificial Intelligence or AI integration into the registration process can speed up event check-in as facial recognition technology knows who has arrived at the conference. RFID and Beacon technology has become a very useful and impactful way to understand the flow of your event, where guests congregate and can provide feedback to the venue and planners, and get information seamlessly to participants.</p> <p>For Sarah Donawerth with <a href="https://stampington.com/mingle" target="_blank">Mingle</a>, an event and party planning magazine, the best trend is making an effort to make parties cozier than&nbsp;ever. With the latest trend of Hygge sweeping the internet, party planners&nbsp;are realizing the significance of giving partygoers a fun, relaxed, and&nbsp;comfortable experience. Adding couches so that guests have a place to rest,&nbsp;or giving party favors that guests can actually use, like slippers for achy&nbsp;feet after hours of dancing, or blankets at a movie night.&nbsp;</p> <p>According to John Macaluso at <a href="http://www.njeventcenter.com" target="_blank">NJ Wedding and Event Center</a>, flower walls are super trendy and make for beautiful backdrops.</p> <p>Amy Orr with <a href="http://www.orrganizedevents.com/" target="_blank">Orrganized Events</a> appreciates the continued trend of participants finding continued value in face-to-face meetings. &ldquo;I&rsquo;m seeing higher rates and more limited space this year and next from our&nbsp;hotel partners. While this reflects a challenge for budget-conscious&nbsp;clients, it actually is a positive trend showing that meetings and events, and&nbsp;general travel is strong in this economy,&rdquo; said Orr.</p> <p>For Mark Deane with <a href="https://www.ets-riskmanagement.com" target="_blank">ETS Risk Management</a>, one of the best trends is the increased use of RFID for credentials allowing for better onsite security and attendee tracking.</p> <p>The best industry trend this year for Jody-Ann Rowe with the <a href="http://www.eventcertificate.com" target="_blank">Event Certificate</a> and the Osgoode Hall Law School has been the use of drones with LED lights at events, for example at the Super Bowl earlier this year. This was entertaining and also has huge implications in the branding and marketing area of events.</p> <p>For La&rsquo;Bonnae Kea with <a href="http://www.vntgso.com" target="_blank">Vintage Socialite</a>, the coolest industry trend is the growing options in meeting and event education and credentialing. &ldquo;It is evidence that our roles are shifting in the direction of being a business partners to organizational leadership. The specialized options are also a highlight to the diverse needs of meeting planners support various industries!&rdquo; Kea said. &nbsp;</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Manage your registrations and engage your attendees with Eventinterface. Request your demo today. " src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a><br /> <br /> <strong><span style="color:#90bf5c;"><span style="font-size:16px;">WORST</span></span></strong></p> <p>Each season seems to bring a new color scheme. Richard O&rsquo;Malley with <a href="http://www.theomalleyproject.com" target="_blank">The O&rsquo;Malley Project</a> advises planners to stay away from trendy colors and designs simply because event photographs will look old and dated before they should.</p> <p>Sarah Donawerth with <a href="https://stampington.com/mingle" target="_blank">Mingle</a> loves the concept of making events comfortable; however, making events too perfect and manicured can ruin all the fun. &ldquo;Pinterest is providing a wealth of information so that event planners can&nbsp;get every detail just right. However, this means that planners often&nbsp;create events with a minute-by-minute itinerary and create a space that is&nbsp;beautiful, but almost museum-like in its presentation. If people are afraid&nbsp;to sit on the furniture or touch the dessert table, the event is overdone&nbsp;and the planner must then do some serious damage control to get the event underway.,&rdquo; Donaweth shares.</p> <p>&ldquo;One of the most challenging trends is along the lines of dietary&nbsp;concerns,&rdquo; shares Amy Orr with <a href="http://www.orrganizedevents.com/" target="_blank">Orrganized Events</a>. &ldquo;Event planners work with the venue&rsquo;s chef to accommodate the&nbsp;needs of everyone &ndash; sometimes with over 16 slightly different dietary needs&nbsp;or concerns. One size does not fit all. If executed poorly, the&nbsp;selected menu may try to make one meal for the special diets attendees &ndash; rather than&nbsp;multiple options &ndash; and you get a gluten free, vegetarian, vegan and&nbsp;diary-free entr&eacute;e that is a disappointment. Planners need to be as focused&nbsp;on these side meals as they are the main meal, or they may have some disgruntled attendees.&rdquo;&nbsp;</p> <p>According to Jody-Ann Rowe with the <a href="http://www.eventcertificate.com" target="_blank">Event Certificate</a> and the Osgood Hall Law School the worst industry trend this year is the use of QR -coded gaming for attendee and supplier interaction. It&#39;s a trend that was fun in the beginning, but has passed its shelf life. Not only that, it is not very effective for ensuring that attendees interact with suppliers, since they will often just scan the code for points and leave.</p> <p>For Michael Marquez, General Manager at <a href="http://medjs.com/" target="_blank">Mystical Entertainment Group</a> the worst are photo booths. The market is heavily saturated with subpar products that force reputable companies to devalue their offerings.</p> <p>John Macaluso at <a href="http://www.njeventcenter.com" target="_blank">NJ Wedding and Event Center</a> has enough of the mason jars and burlap.</p> <p>What are your thoughts and best and worst trends? Leave them in the comments below. And please do us a little favor and share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning meetings and events.</p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Eventinterface newsletter for meeting and event planners filled with tips, resources and tools." src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> http://www.eventinterface.com/blog-article/The-best-and-worst-trends-in-the-event-industry Sat, 13 May 2017 05:00:00 -0700 Interviews with Planners - La'Bonnae Kea http://www.eventinterface.com/blog-article/Interviews-with-Planners--LaBonnae-Kea <p>La&rsquo;Bonnae is a creative, experienced, and financially keen professional with over 12 years of career experience in collegiate, non-profit, and corporate event planning. She strategically manages projects, meetings and events for corporate organizations, small-business entrepreneurs and non-profits.</p> <p>Ms. Kea understands that as event professionals, it is common to wear many hats to take clients&#39; goals and objective from an initial concept to a fiscally-responsible, carefully-designed, and deadline-sensitive execution. This is one of many skillsets that she can humbly boast she has mastered. La&rsquo;Bonnae operates from the personal mantra of empowering her clients to leverage creativity and harness logistical excellence to produce exacting execution in turn, delivering unforgettable experiences.</p> <p>Hailed as an &ldquo;event nerd&rdquo; by her clients and peers, La&rsquo;Bonnae believes the meeting and events industry is the dynamic that facilitates bottom-line results in a multitude of industries. She is an advocate for continuing education, experiential learning, and dedicating one&rsquo;s career contributions to the future of his or her profession. She is an alumnus of Valdosta State University where she received her Bachelor in Fine Arts degree in Speech Communication with an emphasis on Public Relations. Ms. Kea is also a proud graduate of the prestigious Duquesne University where she earned her Master of Science degree in Leadership Studies.</p> <p>During her robust planning career, she has lent her gifts and talents to organizations including but not limited to AutoTrader.com, National Sales Network, Girls Inc., True Financial and Law Partners, and Abstract Elements Management Agency. Her dogmatic advocacy has led her to be a regular guest lecture at Valdosta State University and Kennesaw State University, as well as a panel contributor for topics surrounding diversity and women in leadership.</p> <p>Though La&rsquo;Bonnae is a dedicated colleague, industry partner, and meeting and events innovator; her favorite title is &ldquo;Auntie&rdquo; to four beautiful nieces.</p> <p><strong>What is the best advice you have ever received as a planner?</strong><br /> Don&#39;t be an order taker! We have a responsibility to our clients to advise them creatively, logistically, and strategically.</p> <p>And, suppliers are your best friends. . . treat them as such!</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> The most unique location I have ever planned an event at was a historic fort on the coast of Bermuda, Fort St. Catherine! The view from this venue was absolutely breathtaking. I remember so fondly selecting the decor, food menus, signature cocktails. I hand-picked a Beatles cover band, I mean it was amazing. We had to exercise a little strategy with the transportation team to get our large group up the fort without the use of motor coaches. Those were the good old days.</p> <p>The perfectly planned night was met with every event planners most unpredictable element. . . the weather. It was so windy that night, the linen was practically flying off the tables. Thank God, the attendees were great sports. They danced the night away and some of the attendees even wore the linen as skirts. . . Sales People!</p> <p><strong>What advice would you give to someone entering the business today?</strong><br /> I would say experts are people who solve the most problems. Take every event, every task, and every client on as a learning opportunity. Experiential learning combined with formalized exposure to industry education will allow your career to soar.</p> <p>Also, don&#39;t measure your success by awards. Don&#39;t get me wrong, awards are great! Measure your success by the number of clients you help accomplish their goals. We are meeting planners; we help change the world!</p> <p>It is not enough to benefit from your industry as top performing contributor. That is the price of admission. True passion will leave every task, event, client, organization, and industry better than the way you found it.</p> <p><strong>What do you see as the most challenging aspect of being a planner, and how do you overcome that challenge?</strong><br /> The most challenging aspect of being a planner is making sure your client embraces the possibilities and limitations of their budget. They really need to understand that their budget is a means to accomplish the goals and objectives for which the event is designed. When people meet face-to-face they leave feeling differently, thinking differently, and doing differently. All budget allocation should be directed with this in mind. I overcome this challenge by beginning every consultation with this question. . . &quot;so what do we want people to feel, think, and do when they leave?&quot;</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>How do you think our industry will evolve in the next five years?</strong><br /> Corporate profits are expected to increase over the next five years. The average corporate organization spends 24% of its marketing budget on meeting and events. To deliver on financial objectives, meeting planners will have to get strategically creative! With attendee attention spans getting much shorter, planner will need have a laser focus on event design that promotes, support, and improves content retention, brand awareness, and overall experience. ROI can&#39;t just be a term, events will need to be viewed as real investments!</p> <p><strong>What makes you successful as a planner?</strong><br /> I never take it for granted that I have the best job on the planet. I never forget the economic impact we have on the cities we bring meetings to, or how much our industry contributes to the Gross Domestic Product. I never forget how our skill set has the power to put so many people to work in so many industries. When people meet, they change the world, and I march forward with that responsibility gracefully resting on my shoulder each day!</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?</strong><br /> I think the coolest industry trend right now is the growing options in meeting/event education and credentialing. It is evidence that our roles are shifting in the direction of being a business partner to organizational leadership. The specialized options are also a highlight to the diverse needs of meeting planners who support various industries!</p> <p>The worst industry is trend is people who are still holding on to paper conference booklets. Please stop this!</p> <p><strong>What is the best industry book that has helped you as a planner?</strong><br /> Two books that have helped me tremendously are the Speed of Trust by Franklin Covey and Leading Up by Michael Useem. These are not directly connected to the industry but I believe they are the foundation of how I engage with my clients! I read MPI Member Magazine once a month as well.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:16px;">CONNECT WITH LA&rsquo;BONNAE KEA</span></span></strong><br /> La&rsquo;Bonnae Kea<br /> Chief Event Maven<br /> Vintage Socialite, LLC <a href="http://www.vntgso.com/" target="_blank">www.vntgso.com</a><br /> Email: labonnae@vntgso.com<br /> Phone Number: 512-910-8684<br /> <a href="https://www.linkedin.com/in/labonnae/" target="_blank">LinkedIn</a><br /> <a href="https://www.facebook.com/ChiefEventMaven/" target="_blank">Facebook</a><br /> <a href="https://twitter.com/ChiefEventMaven" target="_blank">Twitter</a></p> <p><strong>Affiliations and Memberships:</strong><br /> Meeting Professional International</p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>RELATED POSTS</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Michael-Marquez">Interviews with Planners &ndash; Michael Marquez.</a><br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Maxine-Viktor">Interviews with Planners &ndash; Maxine Viktor</a>.</p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Eventinterface news for meeting and event professionals" src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--LaBonnae-Kea Fri, 12 May 2017 05:00:00 -0700 Elevate your Return on Event through Value-Boosting Professional Development Strategies. http://www.eventinterface.com/blog-article/Elevate-your-Return-on-Event-through-ValueBoosting-Professional-Development-Strategies <p>On this episode of event TALK we are speaking with&nbsp;Donn LeVie Jr. with Donn LeVie Jr. Strategies. Donn is a professional speaker, lecturer, and career strategist with 30 years of experience in hiring manager positions with Phillips Petroleum, Motorola and Intel Corporation. He is the Author of &quot;Confessions of a Hiring Manager,&rdquo; which was the WINNER of the 2012 International Book Award for Careers, and the Gold Medal WINNER of the 2012 Global eBook Award for Employment. He is also the Author of &quot;Strategic Career Engagement: The Definitive Guide for Getting Hired and Promoted,&quot; which was the RUNNER-UP of the 2016 International Book Award and Silver Medal WINNER of the 2016 Global eBook Award.</p> <p>Donn is a seasoned conference keynote speaker, breakout session and workshop speaker, who helps meeting and event planners look like Super Stars through keynotes and programs that not only elevate event ROI with high-value, high-takeaway content but help push Return on Event (ROE) through the roof with follow-on programs offering the same high value.</p> <p>We are speaking with Donn on how to Elevate your Return on Event (ROE) through Value-Boosting Professional Development Strategies.</p> <p><span style="font-size:16px;"><span style="color:#90bf5c;"><strong>Listen to show host Al Wynant and guest Don LeVie Jr. discuss the following:</strong></span></span></p> <ul> <li>What is the definition of Return on Event?</li> <li>How meeting planners can elevate the Return on Event through value-boosting professional development strategies. Where does a planner start?</li> <li>What are some best practices planners should follow?</li> <li>What are some of the pitfalls planners should be aware of?</li> <li>How can a meeting planner evaluate the success of the Return on Event?</li> <li>Top three tips planners should keep in mind when creating value-boost professional development strategies.</li> </ul> <p style="text-align: center;"><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>LISTEN TO THE SHOW</strong></span></span></p> <p style="text-align: center;"> <audio controls=""><source src=" https://s3-us-west-1.amazonaws.com/eieventtalk/Elevating-your-return-on-event-with-Donn-LeVie-Jr.mp3" type="audio/mpeg" /> Your browser does not support this audio element.</audio> </p> <p><span style="font-size:16px;"><span style="color:#90bf5c;"><strong>CONNECT WITH DONN LEVIE JR.</strong></span></span><br /> <a href="http://www.donnleviejrstrategies.com/" target="_blank">www.donnleviejrstrategies.com</a><br /> Email: donnleviejr@gmail.com</p> <p><span style="font-size:16px;"><span style="color:#90bf5c;"><strong>RELATED POSTS</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/How-to-leverage-events-to-market-your-product">How to leverage events to market your product</a>.<br /> <a href="https://www.eventinterface.com/blog-article/Top-trends-in-meeting-planning-by-trend-expert-Daniel-Levine">Top trends in meeting planning by trend expert Daniel Levine</a>.</p> <p><a href="https://calendly.com/eventinterface/demo"><img alt="Online event registrations and attendee engagement" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> http://www.eventinterface.com/blog-article/Elevate-your-Return-on-Event-through-ValueBoosting-Professional-Development-Strategies Thu, 11 May 2017 05:00:00 -0700 3 top tips to enhance the value of your conferences for attendees http://www.eventinterface.com/blog-article/3-top-tips-to-enhance-the-value-of-your-conferences-for-attendees <p>Conferences should be more than just opening sessions and concurrent workshops, exhibit booths, and networking events. Conferences should play a role in the professional development of your attendees. Planners who succeed in delivering these opportunities at their conferences will see increased attendee satisfaction and long-term increases in attendance numbers. Today we are sharing our top 3 tips on how you can add that value to your conferences and events.</p> <p><strong><span style="font-size:16px;"><span style="color:#90bf5c;">1. Invite out of industry speakers.</span></span></strong><br /> Many association and corporate conferences are held by specific industry groups, and most sessions are presented by experts in that industry. Generally, that results in fairly one-sided presentations. We have seen many committees brainstorm on who should be speakers at their conferences, always circling back to the same experts.</p> <p>We urge planners to think differently and look for speakers outside of the industry represented, able to present on a topic of interest to the conference, but from a different viewpoint. Many industries deal with similar issues, but may have a different approach on how to solve these issues. Bringing in a speaker like that will definitely open up the minds of your attendees and offer alternative ways to address issues your attendees seek to solve.</p> <p>Don&rsquo;t know where to start? Reach out to other associations and peers for referrals or connect with a speaker bureau.</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Plan better, increase event revenue and grow your attendee engagement with Eventinterface. Request your demo." src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong><span style="color:#90bf5c;"><span style="font-size:16px;">2. Add activities that increase your attendees&rsquo; professional worth.</span></span></strong><br /> Most attendees participate in conferences to learn and network, to enhance their professional worth by soaking up knowledge, and expand their network by connecting with other attendees. Many also look to enhance their career opportunities. Consider offering a few professional development sessions at your conference that may include a resume building workshop or job interview coaching session. Do not only focus on industry topics, find other ways to enhance the value for your attendees by offering these non-traditional workshops. This will offer immediate and tangible results for your attendees.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:16px;">3. Skip the photo booth.</span></span></strong><br /> Photo booths are fun tools for social events. Consider however skipping the photo booth at your conference and hire a professional headshot photographer. Few people invest in a professional headshot, but we can all use one. Donn LeVie Jr. of Donn LeVie Jr. Strategies noticed such a service at a recent conference. Over the three-day conference, this booth had a constant line of attendees waiting to have their picture taken by a professional headshot photographer.&nbsp; In post-conference surveys, this feature was highly rated for added-value. This is an excellent idea to add even more immediate and tangible results for your participants.</p> <p>What are your tips for enhancing your conferences for your attendees? Leave them in the comments below. And please do us a little favor and share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning meetings and events.</p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>RELATED POSTS</strong></span></span></p> <p><a href="https://www.eventinterface.com/blog-article/7-Top-Tips-To-Attract-More-Attendees-To-Visit-Your-Exhibition-Booth">7 top tips to attract more attendees to visit your exhibition booth</a>.<br /> <a href="https://www.eventinterface.com/blog-article/Top-trends-in-meeting-planning-by-trend-expert-Daniel-Levine">Top trends in meeting planning by trend expert Daniel Levine</a>.</p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Get the Eventinterface weekly newsletter for meeting and event planners filled with tools, tips and resources" src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> http://www.eventinterface.com/blog-article/3-top-tips-to-enhance-the-value-of-your-conferences-for-attendees Wed, 10 May 2017 06:00:00 -0700 Interviews with Planners – Michael Marquez http://www.eventinterface.com/blog-article/Interviews-with-Planners--Michael-Marquez <p><img alt="Michael Marquez in Interviews with Planners at Eventinterface" src="https://eieventimages.s3.amazonaws.com/1494199393_Michael-Marquez-Interviews-with-Planners-Eventinterface--.jpg" style="width: 150px; height: 150px; float: left; margin: 6px;" />Michael Marquez, General Manager at Mystical Entertainment Group started his entertainment career about 8 years ago as a DJ assistant. He always had an immense passion for music and an affinity for DJing. This passion naturally translated into a desire to learn the craft of DJing, which lead him to Mystical Entertainment. As he worked more and more events, the passion for the entertainment industry grew and he began to perfect his skills and develop an emcee personality. As time passed, he began to take on a larger and more involved role at Mystical Entertainment, transforming from assistant to full time DJ/Emcee, and eventually General Manager.</p> <p>The challenge of coordinating all types of events is what excites Michael, but if he had to choose one specific type, it would be weddings. He truly enjoys the process of planning and executing wedding entertainment for clients. Seeing them begin their lives together is both inspiring and motivating. Michael relishes in the fact that Mystical Entertainment Group takes such a major role in the beginning of their lives together. &quot;I am truly grateful and feel blessed that I can experience that time and time again,&quot; Michael shares.</p> <p>Michael&#39;s specialty is event planning and coordination as well as being one of the lead DJ/Emcees at Mystical. His vast knowledge of music and experience in reading crowds ensures that every client&rsquo;s expectations are met or exceeded! Michael is fluent in Spanish and has become one of the leading Latino entertainers/planners in the Tri-State area. Michael states &quot;What motivates me the most is creating joy and unforgettable moments for all of my clients, and at the end of the day getting paid to party isn&rsquo;t too bad either!&quot;</p> <p><strong>What is the best advice you have ever received as a planner?</strong><br /> Learn to manage expectations. Always under-promise and over-deliver. You need to be super detail-oriented, nothing can get past you the day of the event. You need to be able to instantly recognize if someone else isn&#39;t doing their job and react accordingly. There are no second chances!</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> We work often in the Palazzo Ballroom at The Venetian in Garfield, NJ. It has a room designed to seat 800 guests. It is a beautiful room, great for photographs and it is amazingly decorated. The room features dual staircases and an enormous vaulted ceiling, simply breathtaking! The challenge with the room is the sound. It is such a huge space and creating enough sound without being overbearing is a challenge. If you do not have at least 500 guests, the room can be overwhelming. Creating nice lounge areas to break up the space and directing guests throughout the ballroom is something that is usually overlooked by planners but can really add to the flow and ambiance of the event.</p> <p><strong>What advice would you give to someone entering the business today?</strong><br /> The customer is NOT always right. I know that goes against everything we have been taught but hear me out. Sometimes clients can have inflated expectations. We as planners are here to bring their vision to life, sometimes however we need to bring the client back down to earth. If we get wrapped up in trying to satisfy a client&rsquo;s every whim and idea we can set ourselves up for failure. If you cannot do it or don&#39;t know how to accomplish something it is ok to ask for help. If you try to do too much or reach beyond your means you can create a negative situation for yourself and your client that could have been avoided.</p> <p><strong>What do you see as the most challenging aspect of being a planner, and how do you overcome that challenge?</strong><br /> The most challenging aspect of planning to me is managing people and time. This is super important. Dealing with different vendors and acts, each with their own personalities and requirements, and bringing everyone together onto one timeline can be very difficult. If any of those moving pieces is late or fails to deliver than your entire event is in jeopardy. The solution is pretty simple. Communicate often and effectively. Use technology to your advantage. There are online collaboration and meeting tools you can use to gather people from all over the country to share ideas and work together. Start early! Have a basic plan outlined and hammer away at it every day! Do not leave things to the last minute or to chance. Lastly, do not try to cut costs or corners. I understand everyone has a budget or a profit margin they want to adhere to, but in this industry, you truly get what you pay for. Is saving $2 per centerpiece worth it if the florist shows up with subpar flowers or shows up late?</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Plan better, increase event revenue and grow your attendee engagement with Eventinterface. Request your demo." src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>How do you think our industry will evolve in the next five years?</strong><br /> I think everything is cyclical. Right now, people are looking for the new, hot thing for events. People are straying away from the traditional. This all will come to a head where every event will start to be the same. Full of technology and the latest trend. To react people will resort back to traditional, conventional applications and services in an effort to be different.</p> <p><strong>What makes you successful as a planner?</strong><br /> Being dynamic and adaptable. Listening to the client wholeheartedly but also reigning them in when necessary. The ability to relate to and find common ground with a Fortune 500 CEO, a million-dollar bride, a local firefighter running a fundraiser, or an event for the 15-year old teen planning her birthday. Being able to relate has brought me great success. At the end of the day just put yourself in their shoes and make them feel the way you would want to feel.</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?</strong><br /> The best trend for me has been the head table. Recently wedding clients want these opulent, decorated, almost royal looking head tables. It gives multiple vendors the opportunity to collaborate with furniture, floral and lighting all coming together.</p> <p>The worst are photo booths. The market is heavily saturated with subpar products that force reputable companies to devalue their offerings.</p> <p><strong>What is the best industry book that has helped you as a planner?</strong><br /> I like to learn in person. I love attending conference and workshops to learn about the latest trends.</p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>CONNECT WITH MICHAEL</strong></span></span><br /> Michael Marquez<br /> General Manager, Mystical Entertainment Group<br /> Phone: 973-542-8068<br /> Website: <a href="http://medjs.com/" target="_blank">www.medjs.com</a><br /> <a href="https://www.facebook.com/MysticalEntertainment/" target="_blank">Facebook</a></p> <p>Photographs courtesy of&nbsp;Mystical Entertainment Group.</p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>RELATED POSTS</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Richard-OMalley">Interviews with Planners - Richard O&#39;Malley</a>.<br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Maxine-Viktor">Interviews with Planners - Maxine Viktor</a>.</p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Get the Eventinterface weekly newsletter for meeting and event planners filled with tools, tips and resources" src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> <p>&nbsp;</p> <p>&nbsp;</p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Michael-Marquez Mon, 08 May 2017 05:00:00 -0700 Interviews with Planners – Richard O’Malley http://www.eventinterface.com/blog-article/Interviews-with-Planners--Richard-OMalley <p>Richard O&#39;Malley, known as the &quot;How Behind the Wow&quot; has been wowing event clients and attendees for nearly 20 years. He has been featured by CNN, AP, Newsweek, Time, Vice News, Inc., Money, and Business Insider on all the best practices that make events &quot;special&quot; and the businesses that produce them, thrive.</p> <p><strong>What is the best advice you have ever received as a planner?</strong><br /> Never forget the &quot;special&quot; in &quot;special events&quot;.</p> <p><strong>What is the most unique location you have ever planned an event at?</strong><br /> We had to create a &quot;ballroom&quot; in a concrete parking structure in Baltimore for a movie premiere</p> <p><strong>What advice would you give to someone entering the business today?</strong><br /> Don&#39;t waste your money on college degrees in &quot;hospitality&quot; or &quot;events&quot;. Get real world experiences while getting paid for it. Be a roadie, stagehand, design assistant or charity fundraiser.</p> <p><strong>What do you see as the most challenging aspect of being a planner, and how do you overcome that challenge?</strong><br /> Avoid being repetitive in design without just doing something to be different. Quality and creativity need to be combined.&nbsp;</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Plan better, increase event revenue and grow your attendee engagement with Eventinterface. Request your demo." src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>How do you think our industry will evolve in the next five years?</strong><br /> Sadly, it seems to be devolving into cookie cutter styles, less interesting ideas. My hope is that technology advances will help push events to new realms.</p> <p><strong>What makes you successful as a planner?</strong><br /> My ability and understanding of both the operations side and design side of the event.</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?</strong><br /> I abhor trends in general, by definition they are just lazy design. We plug in some trend because it is easy to sell in the moment. However, the best trends are usually advances in technology. The use of augmented reality can be hugely creative with a ton of ROI for the right client.</p> <p><strong>What is the best industry book that has helped you as a planner?</strong><br /> It is really more of a standard business book; every person should read &quot;Fish&quot; by Stephen Lundin.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:16px;">CONNECT WITH RICHARD</span></span></strong><br /> Richard O&#39;Malley<br /> Event Buddah at <a href="http://www.theomalleyproject.com/" target="_blank">The O&#39;Malley Project</a>&nbsp;<br /> <a href="https://www.linkedin.com/in/richomalley" target="_blank">LinkedIn</a><br /> <a href="https://twitter.com/TOProject" target="_blank">Twitter</a></p> <p>Lead in photograph by: Al Ojeda Photography.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:16px;">RELATED POSTS</span></span></strong><br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Maxine-Viktor" target="_blank">Interviews with Planners - Maxine Viktor</a>.<br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Mark-Deane" target="_blank">Interviews with Planners - Mark Deane</a>.</p> <p>Want to share your own experience? Submit you interview <a href="https://goo.gl/forms/edbWz44mkMcB9A8K2" target="_blank">here</a>.</p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Get the Eventinterface weekly newsletter for meeting and event planners filled with tools, tips and resources" src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Richard-OMalley Fri, 05 May 2017 15:24:00 -0700 Eventinterface Blog Makes Top 20 Worldwide http://www.eventinterface.com/blog-article/Eventinterface-Blog-Makes-Top-20-Worldwide <p>The Eventinterface Blog, featuring resources and top tips for planners has been listed in the top 20 blogs for meeting and event planners worldwide by Feedspot.</p> <p>The list of 100 blogs includes the best event planning blogs from thousands of top event planning blogs available. Eventinterface is featured in the top 20. &ldquo;We are thrilled to be included in this list. I believe it shows that our commitment to sharing helpful and well-curated content for meeting and event planners is being recognized as valuable to our industry,&rdquo; said Al Wynant, Eventinterface Co-Founder.</p> <p>View the complete list <a href="http://blog.feedspot.com/event_planning_blogs/" target="_blank">here</a>.<br /> Visit the Eventinterface Blog <a href="https://www.eventinterface.com/blog" target="_blank">here</a>.</p> <p><strong>ABOUT FEEDSPOT</strong><br /> If you&rsquo;re trying to keep up with news and content on multiple web sites, you are faced with a never-ending task of visiting those sites to check for new content. Feedspot allows you to put all of your reading in one location. ?&nbsp;</p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Get the Eventinterface weekly newsletter for meeting and event planners filled with tools, tips and resources" src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 262px; left: 30px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 262px; left: 30px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> http://www.eventinterface.com/blog-article/Eventinterface-Blog-Makes-Top-20-Worldwide Fri, 05 May 2017 13:43:00 -0700 How to Book Celebrity Entertainment for Your Conference and Event http://www.eventinterface.com/blog-article/How-to-Book-Celebrity-Entertainment-for-Your-Conference-and-Event <p>Even when everything is going smoothly, planning a conference or event can be stressful. And that stress only gets worse when you factor in the process of booking entertainment for your event. Like it or not, booking quality entertainment can make a huge difference - it can turn a forgettable conference or event into a successful one; by the same token, not booking quality entertainment can also make a good event a little less memorable.</p> <p>Unfortunately, a lot of meeting and event planners tend to overlook some of the details that can be the difference between booking quality entertainment and not booking the best entertainment available &ndash; or worse, not booking any entertainment at all. In this article, I&rsquo;m going to cover one type of entertainment, and that is celebrity entertainment. That is why understanding the booking process is so important; not just the negotiation and contract phases, though those are crucial, but also minor details like ensuring you are booking the right entertainment for the conference or event, and the process of getting your talent involved.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">Understand Your Budget</span></span></strong><br /> You might think that budgeting is such an obvious part of this process that it would be impossible to overlook it; if that were the case, we wouldn&rsquo;t be writing about it. Before you take any other steps toward booking entertainment for your conference or event, the first thing you have to do is sit down and figure out the event&rsquo;s budget. If you don&rsquo;t, you might find yourself in talks with a big-name celebrity for your event, only to realize that you do not have enough money in your event budget to hire them.</p> <p>When you are targeting a particular celebrity to serve as entertainment at your conference or event, you might be tempted to try and find out what they cost through Google. Unfortunately, 99 percent of the time, whatever figure you find online didn&rsquo;t come from the celebrity or their team &ndash; more importantly, that figure is almost always wrong. And unless you have unlimited funds to spend on your event, you cannot afford to base your process on incorrect information.</p> <p>It is also important to remember that a celebrity&rsquo;s booking fee likely won&rsquo;t be the all-in cost to hire them for your event. You will also need to take into account all the additional expenses that usually aren&rsquo;t included in the booking fee, such as travel, hotels, food, transportation to and from the event, any equipment they might need, and anything else the entertainer requests in their contract rider. So, if you have a budget of $250,000, don&rsquo;t make the mistake of assuming that you can afford a celebrity who charges $250,000 for a booking &ndash; that is an easy way to end up going over budget.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">Define Their Role</span></span></strong><br /> Another key component of booking entertainment for your conference or event is figuring out ahead of time what you want the celebrity to do. The celebrity&rsquo;s role in your event depends on a few factors: which celebrity you have in mind, the kind of event you are planning, and how much you have to spend on entertainment. All of these factors should be considered when figuring out what you want the entertainment to do at your event.</p> <p>If you don&rsquo;t have a huge budget but want to secure a big-name celebrity, you might want to consider an appearance or walkthrough agreement.&nbsp; With a walkthrough agreement, the celebrity will walk through the event and show their face; a celebrity doing an appearance will spend a little time at the event, usually an hour or so. These kinds of bookings are less expensive, which can be great if you have a limited budget; the drawback, though, is that you get less interaction between the celebrity and the guests at your event. If you want more celebrity interaction, you can also consider a hosting agreement; these are a bit more expensive, but for that extra money, the celebrity will spend the whole night at the event as well as mingle with the guests.</p> <p>If you have enough of a budget, and you want the whole event centered around the entertainment, you can also hire them for a speaking or performance agreement; these agreements mean the celebrity will stay at the event <em>and</em> be the main entertainment for the event. But keep in mind, the more you ask the celebrity to do, the more it will cost you - not just their fees, but in the case of a performance, the additional equipment such as stage and sound equipment, etc. Ultimately, it is up to you to figure out the right balance between giving your guests a great experience and not spending more than you can afford.</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Plan better, increase event revenue and grow your attendee engagement with Eventinterface. Request your demo." src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">Contact Their Representation</span></span></strong><br /> Once you have identified the entertainment you want for your conference or event, the next step is to reach out to their agent. When trying to <a href="https://blog.bookingagentinfo.com/guides/celebrity-booking/how-to-book-a-celebrity/" target="_blank">book a celebrity for your event</a>, you likely won&rsquo;t be making your pitch directly to the celebrity. Instead, you will be reaching out to their agent, and in some cases their manager. For your purposes, let&rsquo;s assume that the celebrity has an agent; but what does an agent do?</p> <p>Simply put, an agent is responsible for finding work for their clients. Whether that is film or TV roles, live gigs or endorsement deals, whatever their client&rsquo;s specialty, agents make sure the people they represent continue to find work. Agents are also responsible for the business end of any jobs their clients get; specifically, negotiating the contract. Finally, agents also get a percentage of every deal their clients make.</p> <p>In order to improve your odds of success, you need have a clear picture of the event before you reach out to the celebrity&rsquo;s agent. That includes knowing the exact details of the event, when and where it is taking place. The kind of event you are hosting, and what you want their client to do at your event. Agents are constantly receiving requests from people hoping to book celebrities, especially people who don&rsquo;t understand the booking process. You can do a lot to set yourself apart from everyone else just by having all the details they will ask for squared away <em>before</em> you reach out.</p> <p>You will want to contact the agent first by email to start the process. The standard process for <a href="https://blog.bookingagentinfo.com/email-celebrity-booking-agent/">emailing a celebrity agent</a> follows a pretty basic format. There are quite a few things to know about dealing with agents, but in the interest of time, the two most important ones are simple: <strong>be concise</strong> with your request, and know how to <strong>follow up</strong>. A general rule of thumb is to give it 3-5 days between follow-up emails to make sure the agent has enough time to read and digest your request. This can mean the difference between booking the entertainment you want and not even getting a response.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">Know the Negotiation Process</span></span></strong><br /> Once you have gotten in touch with a celebrity&rsquo;s representatives, you should also be willing to negotiate (and know how to effectively negotiate) the booking fee. Just because you have been quoted a particular fee doesn&rsquo;t mean you should pay it. Being willing to negotiate on their fee can save you a lot of up-front costs. As with any negotiation you have to know when to push and when to ease off. If you don&rsquo;t, you risk ensuring the entertainer will never consider working with you.</p> <p>There are a couple of easy ways to give yourself a boost on the negotiation process. Make sure never to make your first offer your best offer &ndash; take 10 percent off of the total amount you have available to spend on entertainment and use that as an initial offer. If the agent doesn&rsquo;t go for it, you can work from there. This gives you some wiggle room. Also, don&rsquo;t be afraid to walk away. In order to effectively do that, you will need to have some backup options in mind if your first choice doesn&rsquo;t go through, but showing a willingness to walk away from a negotiation can significantly boost your bargaining power.</p> <p>So there you have it- all the big things to keep in mind when booking entertainment for your next event. They say that the best way to get good at something is through repetition, and over time you will hone your skills and learn the nuances of the booking process. It will get a little easier each time you do it. And with the tips I provided above, you have everything you need to get started. Happy hunting!</p> <div> <p><strong><span style="color:#90bf5c;"><span style="font-size:16px;">GUEST AUTHOR</span></span></strong><br /> <em><img alt="Billy Bones, Eventinterface guest author on celebrity bookings" src="https://eieventimages.s3.amazonaws.com/1493949161_Billy Bones.jpg" style="width: 100px; height: 100px; margin: 6px; float: left;" />Billy Bones, is the marketing director at</em>&nbsp;<a href="http://bookingagentinfo.com/" target="_blank"><em>Bookingagentinfo.com</em></a><em>, which provides event planners with the contact info for the official agents, managers, and publicists of celebrities. He also runs</em>&nbsp;<a href="http://celebrityendorsers.com/" target="_blank"><em>Celebrity Endorsers</em></a>&nbsp;<em>which helps businesses identify celebrities to work with based on their endorsement history, interests, and charitable contributions.</em></p> </div> <p>&nbsp;</p> <p><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>RELATED POSTS</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/Things-we-love-edible-selffees">Things we love &ndash; edible selffees</a>.<br /> <a href="https://www.eventinterface.com/blog-article/8-Best-Practices-for-Planning-Corporate-Events">8 best practices for planning corporate events</a>.</p> <p><a href="https://www.getdrip.com/forms/90104026/submissions/new" target="_blank"><img alt="Get the Eventinterface weekly newsletter for meeting and event planners filled with tools, tips and resources" src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a><br /> &nbsp;</p> http://www.eventinterface.com/blog-article/How-to-Book-Celebrity-Entertainment-for-Your-Conference-and-Event Thu, 04 May 2017 17:17:00 -0700