Eventinterface http://blog.eventinterface.com Resource Blog & News en-US Copyright 2017, Eventinterface Tue, 14 Nov 2017 08:50:00 -0700 Sat, 18 Nov 2017 03:00:59 -0700 60 Planning an Event? How to Garner an A-List Guest List http://www.eventinterface.com/blog-article/Planning-an-Event-How-to-Garner-an-AList-Guest-List <p>Whether you are planning a networking event, a team building session or even a celebratory occasion, attendees can make or break an event. When it comes to making sure that your event is memorable, for all the right reasons, it&rsquo;s essential to keep a close eye on your A-list guest list. While you want to ask relevant industry contacts and colleagues, inviting too many, or having too few attendees will spell suicide before the clock strikes midnight. Read on and learn how to garner an A-list guest list for your event.</p> <p>First, establish why you are holding your event and what you want to achieve. Remember that any event held during the day will be much more successful if drinks are kept at bay until cocktail hour. If you are hosting an event or conference that consists of a series of talks, are your speakers well known? You will want to create a buzz even before you begin selling tickets or enabling attendees to register for your event to ensure that you have an A-list attendance. There&rsquo;s nothing worse than being disorganized or late when it comes to distributing invitations, so make sure that you establish the date of your event, and the aims or targets that you want to hit on the day of your event.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">START PLANNING</span></span></strong><br /> You will need to consider the time of year and time of day for your event. Remember that busy holiday periods could see your guest list reduced. Be sure to start planning as soon as you know that you need to hold an event. The earlier you can start the planning process, the better!</p> <p>Layouts, lighting and even the merchandise that you offer will have a huge effect on the success of your conference or event. Initially, you will need to establish if you will need a company booth or stand. Firms such as <a href="https://www.aaadisplays.com/" target="_blank">AAA Displays</a> offer a range of shelving and retail options to meet with your event or conference requirements.&nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Eventinterface Demo Sign Up" src="https://eieventimages.s3.amazonaws.com/1510516503_Eventinterface-Request-Demo.png" style="width: 848px; height: 300px;" /></a></p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">BE STRATEGIC</span></span></strong><br /> It might sound over the top, but you really need to use strategic <a href="http://www.chicagotribune.com/lifestyles/sc-fam-1118-guest-list-20141118-story.html" target="_blank">planning</a> when it comes to planning a stellar event or conference. Make sure that you take the time to speak with any high-profile guests personally &ndash; it&rsquo;s better to make direct contact rather than sending a <a href="https://www.forbes.com/sites/robasghar/2014/06/12/the-art-of-the-effective-business-email/#20ea308e7875" target="_blank">speculative email</a>. Make sure that you are clear and direct about why you want each contact to attend your conference or event. This doesn&rsquo;t mean you have to try and &lsquo;sell&rsquo; your event to potential attendees, but instead take a few key points to establish interest.</p> <p>You may also decide to share if any of their key competitors are attending your event. Now that you have made these promises, it is up to you to make sure that any potential connections or meetings happen during your conference or event. If attendees have a good first experience, they are bound to register for events you hold in the future.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">MIX UP YOUR ATTENDEES</span></span></strong><br /> Factors such as age, demographics and employment sectors can have a huge effect on the overall tone and atmosphere of your event. Yes, your event might be work related, but failure to have a diverse and interesting guest list will make the whole occasion feel fairly flat. While it&rsquo;s important to make sure you invite relevant industry contacts, a few &lsquo;wild cards&rsquo; will make your event much more memorable &ndash; plus there may even be potential business opportunities that you hadn&rsquo;t previously considered. Your attendees don&rsquo;t need to be a carbon copy of you, so be sure to choose wisely.</p> <p>Once you have planned and organized your conference or event, enjoy all of your hard work. An organized and well thought out event will ensure that you continue to attract the A-list crowd, year after year.</p> <p>What are your tips to attracting A-list attendees? Add your tips in the comment section below, and don&rsquo;t forget to share this post as it may be helpful to your planning colleagues.&nbsp;</p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Recommended by our team"; amzn_assoc_linkid = "3614a767e859cd08b2181551247df78e"; amzn_assoc_asins = "9063694342,B005ZWX4WY,047083188X,1542973376"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk " target="_blank"><img alt="Eventinterface Newsletter" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: &quot;Helvetica Neue&quot;, Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 323px; left: 30px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: &quot;Helvetica Neue&quot;, Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 323px; left: 30px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> http://www.eventinterface.com/blog-article/Planning-an-Event-How-to-Garner-an-AList-Guest-List Tue, 14 Nov 2017 08:50:00 -0700 Interviews with Planners - Lisé Puckorius http://www.eventinterface.com/blog-article/Interviews-with-Planners--Lis-Puckorius <p>As CEO of the OLC Education &amp; Conference Center, Lis&eacute; Puckorius is responsible for managing and overseeing the day-to-day operations of this 14,000 square feet state-of-the-art conference and training center in Rosemont, IL, a venue that hosts conferences, seminars, educational meetings, and special events for participants from around the world.</p> <p>A veteran in the meetings industry, Puckorius brings extensive experience in event planning and education management to the Center. Prior to joining the OLC, Lis&eacute; was the global event strategist for the American Congress of Rehabilitation Medicine (ACRM), where she managed a virtual team for the organization&rsquo;s annual conference that experienced rapid growth during her tenure. Lis&eacute; also gained immeasurable knowledge in the meeting and events community working with a wide variety of healthcare organizations as senior vice president of event services at SmithBucklin, and while working at AT Kearney, and the Chicago Convention Bureau.</p> <p>In addition, Puckorius served as executive vice president of Embark, LLC, where she helped create an innovative website &ndash; ConferenceIQ - that hosts the world&rsquo;s largest online directory of events for promoting meetings and events, and connecting attendees, speakers and event organizers.</p> <p><strong>What is the best advice you have ever received as an event planner?</strong><br /> 1: Remember the fundamentals. What is the purpose of your event or meeting? Understand your organization&rsquo;s objectives, and what you are trying to achieve. Keep a focus on those goals and make sure you are planning the event or meeting from your audience&rsquo;s perspective.</p> <p>2: Have a master plan that includes flexibility. No matter how well every event or meeting is planned, down to even the smallest details, changes will happen. Make a &ldquo;what if&rdquo; plan for what could go wrong, and it won&rsquo;t be a disaster when something doesn&rsquo;t go as anticipated.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> While at AT Kearney, we hosted 100 international executives at Texas Stadium, where the Dallas Cowboys used to play. At the time, it was one of the largest stadiums, yet we were hosting an intimate group for an exclusive recognition event for the Dallas AT Kearney corporate headquarters&rsquo; office.</p> <p>Of course, like every other event, we had to stay on budget. We were entertaining global executives who were not familiar with American football in general, let alone any players! In addition, we had secured a famous former Dallas Cowboy player for the event and he wasn&rsquo;t allowed to wear any team attire.</p> <p>First, when we brought the executives on the field, we highlighted their names on the Jumbotron. We brought soccer balls out onto the field, and the global executives proceeded to play an impromptu game of &ldquo;football&rdquo; (soccer in the U.S.). The former football player was also on the field dressed in a suit, which allowed the executives to interact with him one-on-one and ask questions. To give our guests a taste of the U.S. we created a menu that was all about a taste of the NFL &ndash; we highlighted local favorites from different NFL cities.</p> <p>Despite the challenge of placing a small group event in a mega venue on a tight budget, it was a memorable experience that exceeded everyone&rsquo;s expectations. The executives especially enjoyed getting out from around the table to meet and mingle with each other in a unique setting.</p> <p><strong>What advice would you give to someone entering the event planning business today?</strong><br /> Service to others and staying positive is at the core of event management. In most cases, if someone pulls off a successful meeting or event, no one knows. If you like being in the limelight, or want public recognition, this may not be the industry for you. However, when an event goes well, there is tremendous satisfaction and gratification of a job well done.</p> <p>If you are just getting started, shadow someone. You will see what it&rsquo;s really about behind the scenes and what it takes to be successful &ndash; surviving long hours and days, and sometimes getting yelled at because the chicken at lunch was cold.</p> <p>In the hustle and bustle of our day-to-day lives, one of my key mantras I try to do each day is: Always do something for somebody else, always do something for yourself, and always learn something new.</p> <p><strong>What do you see as the most challenging aspect of being an event planner, and how do you overcome that challenge?</strong><br /> It goes back to understanding your meeting or event goal. The most successful event and meeting planners are those who can understand the importance of working to accomplish those goals. And at the same time, it is important to be able to operate in a business environment. Meeting planning includes overseeing a budget and often a team so you will need the business acumen to responsibly manage those also.&nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Eventinterface demo sign up" src="https://eieventimages.s3.amazonaws.com/1510516503_Eventinterface-Request-Demo.png" style="width: 848px; height: 300px;" /></a></p> <p><strong>How do you think the meeting and event planning industry will evolve in the next five years?</strong><br /> Walt Disney said it first: &ldquo;<em>It&rsquo;s a small world</em>.&rdquo; Yet, I think our world will get even smaller. We have to understand and realize that we are all in this sandbox together. So, whatever is happening here or in other parts of the world affects our meetings and events &ndash; whether travel restrictions mean it will be harder for attendees to attend our meetings, or we have to pay more for orange juice at breakfast because of the recent natural disasters.</p> <p><strong>What makes you successful as an event planner?</strong><br /> One, I constantly develop my skill set. For me, reading is a priority. I read non-fiction, then fiction, then non-fiction again. It helps keep me current on ideas and topics so I can have an intelligent conversation on hot topics with all the different people I encounter daily.</p> <p>Another is the concept that meetings and events often provide the only face-to-face environment for adults to learn. I try to keep up-to-date on new ideas and trends in adult learning techniques.</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?</strong><br /> Technology is obviously changing the face of meetings and events, but we can&rsquo;t let it detract from our goals or the experiences we are trying to provide. As more and more people work remotely, there is a good chance they are interacting less and less with their peers. That means the events or meetings they attend are so much more critical for interaction. We can&rsquo;t let technology take away from those valuable face-to-face connections, but use it wisely to augment those in-person connections.</p> <p>Also, it&rsquo;s a good thing more planners and venues are looking at food and beverage differently &ndash; sourcing ingredients locally and sustainably, or selecting menus with allergy or dietary restrictions in mind. While menu selection was much easier when I started, an increased focus on attendee food preferences is healthier for everyone.</p> <p><strong>What are the best industry books that have helped you as an event planner?</strong><br /> Some of the best books that have helped me are business books:&nbsp;</p> <ul style="margin-left: 40px;"> <li>Steven Covey&#39;s&nbsp;<a href="https://www.amazon.com/gp/product/1451639619/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1451639619&amp;linkCode=as2&amp;tag=ventinterface-20&amp;linkId=9906bbbd29ec29c41c93696fe9a630ab" target="_blank">The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change</a><img alt="" border="0" height="1" src="//ir-na.amazon-adsystem.com/e/ir?t=ventinterface-20&amp;l=am2&amp;o=1&amp;a=1451639619" style="border: none !important; margin: 0px !important;" width="1" /></li> <li><a href="https://www.amazon.com/gp/product/0671027034/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0671027034&amp;linkCode=as2&amp;tag=ventinterface-20&amp;linkId=6ad2ffbd8d04d80cd28342036cec4c66" target="_blank">How to Win Friends &amp; Influence People</a><img alt="" border="0" height="1" src="//ir-na.amazon-adsystem.com/e/ir?t=ventinterface-20&amp;l=am2&amp;o=1&amp;a=0671027034" style="border: none !important; margin: 0px !important;" width="1" /> and <a href="https://www.amazon.com/gp/product/0486814157/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0486814157&amp;linkCode=as2&amp;tag=ventinterface-20&amp;linkId=c71c504fadb43ecc638dd2335d95b315" target="_blank">The Art of Public Speaking</a><img alt="" border="0" height="1" src="//ir-na.amazon-adsystem.com/e/ir?t=ventinterface-20&amp;l=am2&amp;o=1&amp;a=0486814157" style="border: none !important; margin: 0px !important;" width="1" />&nbsp;by Dale Carnegie</li> <li>Peter Drucker&#39;s&nbsp;<a href="https://www.amazon.com/gp/product/163369304X/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=163369304X&amp;linkCode=as2&amp;tag=ventinterface-20&amp;linkId=16c026505f6554359160b5591f484e4f" target="_blank">Managing Oneself: The Key to Success</a><img alt="" border="0" height="1" src="//ir-na.amazon-adsystem.com/e/ir?t=ventinterface-20&amp;l=am2&amp;o=1&amp;a=163369304X" style="border: none !important; margin: 0px !important;" width="1" /> and <a href="https://www.amazon.com/gp/product/0060833459/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0060833459&amp;linkCode=as2&amp;tag=ventinterface-20&amp;linkId=253972844ac683ed8093f3bc9a039ebb" target="_blank">The Effective Executive: The Definitive Guide to Getting the Right Things Done (Harperbusiness Essentials)</a><img alt="" border="0" height="1" src="//ir-na.amazon-adsystem.com/e/ir?t=ventinterface-20&amp;l=am2&amp;o=1&amp;a=0060833459" style="border: none !important; margin: 0px !important;" width="1" /></li> <li><a href="https://www.amazon.com/gp/product/0066620996/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0066620996&amp;linkCode=as2&amp;tag=ventinterface-20&amp;linkId=389cc7ca4ba07f0dd440332d47427724" target="_blank">Good to Great: Why Some Companies Make the Leap and Others Don&#39;t</a><img alt="" border="0" height="1" src="//ir-na.amazon-adsystem.com/e/ir?t=ventinterface-20&amp;l=am2&amp;o=1&amp;a=0066620996" style="border: none !important; margin: 0px !important;" width="1" />&nbsp;by Jim Collins</li> <li><a href="https://www.amazon.com/gp/product/0070581045/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0070581045&amp;linkCode=as2&amp;tag=ventinterface-20&amp;linkId=63e1e40b330c73acf2a952d6e90a3297" target="_blank">Jack Welch &amp; The G.E. Way: Management Insights and Leadership Secrets of the Legendary CEO</a><img alt="" border="0" height="1" src="//ir-na.amazon-adsystem.com/e/ir?t=ventinterface-20&amp;l=am2&amp;o=1&amp;a=0070581045" style="border: none !important; margin: 0px !important;" width="1" /></li> <li><a href="https://www.amazon.com/gp/product/0316346624/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0316346624&amp;linkCode=as2&amp;tag=ventinterface-20&amp;linkId=6a656ffa6d38a2fd1beb4e1e6eb05d3f" target="_blank">The Tipping Point: How Little Things Can Make a Big Difference</a><img alt="" border="0" height="1" src="//ir-na.amazon-adsystem.com/e/ir?t=ventinterface-20&amp;l=am2&amp;o=1&amp;a=0316346624" style="border: none !important; margin: 0px !important;" width="1" /> and <a href="https://www.amazon.com/gp/product/0316017930/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0316017930&amp;linkCode=as2&amp;tag=ventinterface-20&amp;linkId=040f3207c49f9d1037b3b42ddb935551" target="_blank">Outliers: The Story of Success</a><img alt="" border="0" height="1" src="//ir-na.amazon-adsystem.com/e/ir?t=ventinterface-20&amp;l=am2&amp;o=1&amp;a=0316017930" style="border: none !important; margin: 0px !important;" width="1" />&nbsp;by Malcolm Gladwell</li> </ul> <p><strong>CONNECT WITH LIS&Eacute;:</strong><br /> <a href="mailto:puckorius@olcevents.com?subject=Message%20via%20Interviews%20with%20Planners">Lis&eacute; A. Puckorius</a>, CEO<br /> <a href="http://www.olcevents.com" target="_blank">OLC Education &amp; Conference Center</a><br /> <a href="https://www.linkedin.com/in/lisepuckorius/" target="_blank">LinkedIn</a><br /> <strong>Affiliations and Memberships:</strong><br /> American Society of Association Executives<br /> Meeting Professionals International<br /> Professional Conference Management Association<br /> Choose Chicago</p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Recommended by our team"; amzn_assoc_linkid = "753131713cacac215c43b9b80f8b57ba"; amzn_assoc_asins = "1519178204,1599185628,B003BGUOOW,047083188X"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p><br /> &nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Eventinterface Newsletter Sign Up for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: &quot;Helvetica Neue&quot;, Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: &quot;Helvetica Neue&quot;, Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: &quot;Helvetica Neue&quot;, Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: &quot;Helvetica Neue&quot;, Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Lis-Puckorius Mon, 13 Nov 2017 04:00:00 -0700 Why Design Matters When Creating an Event http://www.eventinterface.com/blog-article/Why-Design-Matters-When-Creating-an-Event <p>Events are an excellent way to achieve your business objectives. They are an opportunity to get together a group of people who work alongside you, or whose own professional life is somehow relevant to your own.</p> <p>When you have a new project or initiative to market, creating an event to unveil it and announce it to an audience is an effective way of making sure that the right people have the relevant information. Events don&rsquo;t just offer an effective platform on which to market to a particular audience; they are also opportunities to engage in networking. Businesses live or die by the contacts they make, and you should take any opportunity to expand the range of skills that surround you.</p> <p>A well-designed event will be more memorable than one that has been thrown together at short notice. It is important to understand how the various aspects of the event can be crafted to maximize the effectiveness and staying power of your message.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">GETTING ATTENDEES</span></span></strong><br /> The first thing you will need to consider when creating an event is how you will get people to attend. There are several solutions that are favored by businesses. Some like to use free giveaways and similar incentives to get people to attend the event. The problem with this approach is that attendees can arrive, collect their incentive reward, and then leave without hearing the presentation.</p> <p>It is much better to create buzz and get people to actually want to participate in your event. To achieve this goal, you should consider how you invite people to your event. A face-to-face invitation will always carry more weight than one that is written down and offered indirectly. However, by designing and printing some <a href="https://www.designtrends.com/graphic-web/invitation-designs/event-invitation-design.html" target="_blank">eye-catching invitations</a>, you can combine both approaches and make sure that the invitation sticks in their mind.</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Free Eventinterface demo" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">NAVIGATING THE EVENT</span></span></strong><br /> Once you know roughly how many people will be attending and exactly what it is that you will be showcasing, you can then set about <a href="https://www.eventbrite.co.uk/blog/find-and-secure-free-venues-ds00/" target="_blank">identifying a suitable venue</a> and planning how to best utilize the available space. You should always visit the venue beforehand to make sure that you know exactly what you will be working with.</p> <p>As far as designing the best possible layout for your event, you will need to consider both what it is that you want to show attendees, and how you can encourage them to remember it. An effective way of achieving both is to combine the more personal touch of speaking with attendees with having an extensive display that breaks the idea down and explains it slowly. You can do this over a series of smaller displays.</p> <p>You will need to design a layout that allows for easy flow while giving space for people to stop and take in the material on display.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">STAND OUT</span></span></strong><br /> You don&rsquo;t want your event to be a boring and generic one that is forgotten as soon as it is over. Instead, tailor it to the nature of your business. If you are a retail company, for example, then look to the work of the <a href="http://www.phaidon.com/store/architecture/peter-marino-9780714871288/" target="_blank">architect</a> Peter Marino for examples of the design principles that are used in luxury retail outlets. Apply these to your event to give it a unique and sophisticated feel. Retail companies understand better than most how to attract and retain customers using great design.</p> <p>Keep the above pieces of advice in your mind while you design your event and you will be able to put on an event to remember. Add your top tips in the comment section below, and please do share this article as it may help others with their conferences and events.</p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_search_bar_position = "bottom"; amzn_assoc_ad_mode = "search"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Recommended by our team"; amzn_assoc_default_search_phrase = "Event design"; amzn_assoc_default_category = "All"; amzn_assoc_linkid = "6ba32092f9102ac04997bb3c10c1fe84"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p>&nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface Newsletter filled with tools, resources and tips for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> http://www.eventinterface.com/blog-article/Why-Design-Matters-When-Creating-an-Event Wed, 01 Nov 2017 09:17:00 -0700 5 Cost-Effective Ways to Boost Your Event Profile http://www.eventinterface.com/blog-article/5-CostEffective-Ways-to-Boost-Your-Event-Profile <p>When working in the events industry, it is vital that you keep a close eye on your costs. This is the best way to ensure that you don&rsquo;t go over budget. This is especially important when you are in the early stages of planning an event or conference. If you are not yet sure of the number of guests to expect, spending a large amount of money is unwise. Instead, you should be on the lookout for cost-effective ways to boost the profile of your event. This will give you the chance to attract guests without breaking the bank. If you are searching for inspiration, do read on.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>ENCOURAGE HIGH-PROFILE GUESTS TO ATTEND</strong></span></span><br /> One of the best ways for you to create buzz around your event or conference is by <a href="https://www.looktothestars.org/how_to_contact_celebrities" target="_blank">securing the attendance of high-profile guests</a>. Try to find people who are relevant to the event or conference in question, and will appeal to your target audience. For instance, if you are putting on a fashion show, you could invite beauty bloggers, celebrity stylists, and successful models. If you are planning a conference around event technology, then you could invite eventtech CEO&rsquo;s, tech bloggers, and planner experts. Once you have selected your high-profile guests, make sure that they share their interest in your event or conference via social media. This will allow you to gain the attention of their followers.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>USE SOCIAL MEDIA TO YOUR ADVANTAGE</strong></span></span><br /> Make sure that your event planning company has its own <a href="https://www.tintup.com/blog/10-social-media-tips-to-promote-your-next-event-without-spending-a-dime/" target="_blank">social media</a> accounts. You could even set up separate pages for specific events. This is an incredibly cost-effective way for you to spread the word. Try to come up with your own hashtag, share behind the scenes videos, and tweet about the creative process leading up to your event or conference.</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png Free Eventinterface demo" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a><br /> <br /> <strong style="font-size: 14px; color: rgb(144, 191, 92);">SET UP A COMPETITION</strong><br /> Another option is to set up a competition to win tickets for your event or conference. This is a fantastic way to position your event as a desirable place to be. Even if people don&rsquo;t win the competition, you might have done enough to pique their interest and encourage them to pay for their own registration. If they have already decided on the outfit that they are going to wear and the special someone that they are going to invite, it will be much easier for you to convince them to attend.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>CREATE ATTRACTIVE RESOURCES</strong></span></span><br /> It is vital that you are promoting your event or conference in a number of different ways. Don&rsquo;t worry, this doesn&rsquo;t have to come at a great expense. For example, you could go online to <a href="https://spark.adobe.com/make/brochure-maker/" target="_blank">make a brochure</a> that details the experience that you are providing. This is a fantastic way for you to promote your event without blowing your budget.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>ENCOURAGE RECOMMENDATIONS</strong></span></span><br /> When you secure a guest for your event or conference, you should encourage them to sign up to your email list and follow your company on social media. This will increase your chances of reaching out to their friends and family. Why not ask your current guests to share details of your event with their loved ones? This is a free way for you to reach out to a wider audience.&nbsp;</p> <p>Add your top tips in the comment section below, and please do share this article as it may help others with their conferences and events.</p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_search_bar_position = "bottom"; amzn_assoc_ad_mode = "search"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Recommended by our team"; amzn_assoc_default_search_phrase = "Event marketing"; amzn_assoc_default_category = "All"; amzn_assoc_linkid = "6ba32092f9102ac04997bb3c10c1fe84"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p>&nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface Newsletter filled with tools, resources and tips for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> http://www.eventinterface.com/blog-article/5-CostEffective-Ways-to-Boost-Your-Event-Profile Wed, 01 Nov 2017 08:29:00 -0700 Event Technology Companies Join Forces to Empower Events http://www.eventinterface.com/blog-article/Event-Technology-Companies-Join-Forces-to-Empower-Events <p style="text-align: center;"><a href="http://eventtechhub.com/" target="_blank"><img alt="EventTechHub Empower Your Events" src="https://eieventimages.s3.amazonaws.com/1509461724_EventTechHub-Icon-and-Word-Horizontal-medium.png" style="width: 350px; height: 90px;" /></a></p> <p>Finding vendors for events and meetings is challenging. Meeting and event planners have countless options at their fingertips. There are numerous technology vendors, each providing a segment of the services needed, few working together. To address this problem, EventTechHub (EventTechHub.com) brings together Eventinterface, an event management platform; Piitcher, a platform connecting speakers with planners; Tap To Speak, a web-based tool connecting attendees with speakers; and Zenus, a face recognition solution. EventTechHub offers planners a fully integrated solution to plan more efficiently, increase attendee engagement and offer opportunities to increase event revenue and return on event investment, in an easy and cost-effective manner.</p> <p>&ldquo;Event and meeting planners constantly point out to us how hard it is to find vendors. Even after they have selected the ones they like, it is hard to manage them. They need multiple accounts, export and import files, pay them separately, and hope they are compatible with each other. EventTechHub addresses this need and allows event planners to source and manage vendors easily. This makes things easy for everyone involved in the process,&rdquo; said Panos Moutafis, President, Zenus and Founding Partner of EventTechHub.</p> <p>EventTechHub is a collaborative initiative that assists planners with the full lifecycle of their meetings and events:</p> <ul style="margin-left: 40px;"> <li><strong>Before the event</strong><br /> Resources to assist planners with speaker selection, and technology tools to manage event marketing, logistics, attendees, exhibitors and sponsors</li> <li><strong>During the event</strong><br /> Tools to manage event check-in using facial recognition, manage attendees, speakers and sponsors, onsite communications, content and program distribution, lead generation, and engagement in sessions with speakers, polls and surveys</li> <li><strong>After the event</strong><br /> Opportunities to build post-conference communities to expand reach, and increase overall engagement and long-term revenue of your conferences. Evaluate data and understand your event return on investment</li> </ul> <p>&ldquo;We want to make the process as easy as possible for planners and attendees,&rdquo; said Al Wynant, Eventinterface CEO and Founding Partner of EventTechHub. &ldquo;There is an overabundance of apps on the market, each with a distinct functionality. The need to implement multiple apps can become cumbersome, confusing and cost-prohibitive for most planners. Bringing together this set of stellar solutions, offers a fully integrated platform to planners like no other, from finding speakers, streamlining attendee management and engagement, to secure and lightning speed event check in, more easily and cost-effectively.&rdquo;</p> <p>Combined, the EventTechHub founding companies have served more than 1,500 events in 40 countries, with 25 to more than 30,000 participants. Companies such as Google, Applebee&rsquo;s, Johns Hopkins University have worked with one or multiple EventTechHub solutions.</p> <p>&ldquo;We care about event planners. That is the reason why we partnered with EventTechHub,&rdquo; shared Marek Wawrzyniak, CEO and Co-founder of Tap To Speak and Founding Partner of EventTechHub. &ldquo;Our innovative technology not only has the &ldquo;cool factor&rdquo; of turning smartphones into microphones but the event planners who used Tap To Speak report a 400% boost in audience engagement during their live events. We seamlessly integrate into the Eventinterface event program and itinerary feature - turning the audience mobile devices into feedback machines. This way, Eventinterface and Tap To Speak provide real-time audio and text communication, polls and surveys to the planners, speakers and attendees of the conference or event. The combination of our respective areas of expertise in combination with modern event technology gives even more power to event planners to make their events even better.&rdquo; Marek Wawrzyniak, CEO and Co-founder of Tap To Speak.</p> <p>&ldquo;The Piitchr team is proud to be part of the amazing collaboration that is EventTechHub! &nbsp;Combining the expertise of four event-industry leaders is a truly exciting prospect. &nbsp;We&rsquo;re ready to play our role in ensuring ETH is invaluable for anyone in the event and meeting planning industry,&rdquo; shared Steve Arzoni, Founding Partner or Piitchr and EventTechHub.</p> <p><strong>About EventTechHub</strong><br /> EventTechHub is a resource for fully integrated event technologies that play well together to make event and meeting planning more efficient, grow attendee engagement and increase event revenue.<br /> <a href="http://eventtechhub.com/" target="_blank">EventTechHub.com</a></p> <p><strong>The EventTechHub Founding Partners</strong></p> <p><strong>About Eventinterface</strong><br /> Eventinterface&nbsp;is a platform that help meeting planners promote and plan conferences better, build new revenue streams and create powerful communities before, during and after events.<br /> <a href="https://www.eventinterface.com" target="_blank">Eventinterface.com</a></p> <p><strong>About Piitchr</strong><br /> Piitchr is a next generation, free-to-use platform directly connecting leading speakers, professional coaches, and consultants with event professionals and organizations on a global level.<br /> <a href="https://piitchr.com" target="_blank">Piitchr.com</a></p> <p><strong>About Tap to Speak</strong><br /> Tap To Speak is a web-based tool through which the live audience can communicate with event leader in real time. Turns smartphones in the room into a microphone, enabling audio communication, text comments and carry out surveys, polls, or respond to quizzes.<br /> <a href="https://taptospeak.com" target="_blank">taptospeak.com</a></p> <p><strong>About Zenus</strong><br /> Zenus is a leading provider of face recognition software. Our goal is to eradicate tickets and make waiting in line a distant memory. At the same time, we demonstrate that convenience and security do not have to compromise privacy.<br /> <a href="https://zenus-biometrics.com" target="_blank">zenus-biometrics.com</a></p> http://www.eventinterface.com/blog-article/Event-Technology-Companies-Join-Forces-to-Empower-Events Tue, 31 Oct 2017 07:50:00 -0700 Eventinterface selected an ibtm 2017 Tech Watch Awards Finalist http://www.eventinterface.com/blog-article/Eventinterface-selected-an-ibtm-2017-Tech-Watch-Awards-Finalist <p>Eventinterface has been selected as one of the finalist for the renowned Tech Watch Awards by ibtm, the leading exhibition for the meetings industry. The winner will be announced at ibtm world 2017, hosted in Barcelona, Spain, November 28 to 30.</p> <p>The finalists for the award, all of which are technology companies with new products or services relevant to the meetings, incentive, conference and events (MICE) industry, now have the chance to showcase their product to thousands of high profile global buyers, influencers and media in one of the industry&rsquo;s leading technology arenas, the Innovation Zone at ibtm world.</p> <p>This year the award has three categories: Logistics and Production, Management and Marketing and Audience Engagement. From the nine finalists, judges will now vote for a winner in each category, one of which will be named Tech Watch Award 2017 winner on 29 November at ibtm world in Barcelona.</p> <p>This year&rsquo;s finalists are: Bizly, Inc., an enterprise platform focused on helping employees source, book, and manage small meetings; ConferencePulse, a sponsorship recruitment product that helps conference professionals secure sponsors, speakers, venues and conferences; Eventinterface, an attendee management and matchmaking product; Kapow, a direct booking tool; Ribyt, an attendee management / travel / communication system; Sciensio, an AI powered chatbot; SharedXP Limited, a crowd sourcing and crowd voting platform; Sn&ouml;ball, a social media marketing product and SwarmWorks Ltd., which offers a wide range of applications for audience interactivity.</p> <p>Kerry Prince, Portfolio Director, ibtm events, commented: &ldquo;We are delighted to have had such a strong field of entries for this year&rsquo;s Tech Watch Award. Our nine finalists have access to a high-profile audience of industry professionals via the Innovation Zone at ibtm world - widely regarded as the leading MICE industry platform for new and emerging technologies. It&rsquo;s also great news for our visitors, who will once again have the opportunity to experience and interact with an incredibly diverse range of exciting new technologies that could really make a difference to their business in the future.&rdquo;</p> <p>Corbin Ball, Chair of ibtm world Technology and Innovation Watch Judging Committee, commented: &ldquo;The standard and breadth of entries we received this year was excellent, which is making it a very interesting process to judge and will ensure that visitors have a really valuable experience when visiting the event&rsquo;s renowned Innovation Zone. I&rsquo;m very much looking forward to revealing our winner live at ibtm world in Barcelona.&rdquo;</p> <p>The Tech Watch Award is the industry&rsquo;s longest-standing award of its kind, and is extremely well recognised across the MICE industry, thanks to the exposure winners receive during and post the event, as well as its high-profile judges.</p> <p>Entries are being judged by a panel of well-known experts from the events and technology industries, chaired by tech industry stalwart, Corbin Ball. Judges include Michelle Bruno, President of Bruno Group Signature Events; Dahlia El Gazzar, Founder of DAHLIA+ Inc; Ruud Janssen, Founder of TNOC.org and co-founder EMG; P&aacute;draic Gilligan, Managing Partner at SoolNua; Paul Hussey, Director of The Conference Doctor and Julius Solaris, Founder and Editor of Event MB.&nbsp;</p> <p><strong>About Eventinterface</strong><br /> Eventinterface is a platform that will help you promote and plan conferences better, build new revenue streams and create powerful communities before, during and after your events. We simplify the many tasks you must do as a meeting planner. We allow you to market easily, collect and analyze data, gather, share and monetize conference content, and engage your attendees. Eventinterface makes your events and meetings better.</p> http://www.eventinterface.com/blog-article/Eventinterface-selected-an-ibtm-2017-Tech-Watch-Awards-Finalist Thu, 26 Oct 2017 08:40:00 -0700 Top Tips on Hiring Interpreters for Your Meetings and Events http://www.eventinterface.com/blog-article/Top-Tips-on-Hiring-Interpreters-for-Your-Meetings-and-Events <p>Many organizations and corporations today link with each other faster because of advancements made in communication technology. Countless multilingual business meetings, conferences and events are conducted around the world daily, the success of which largely depends on attendees understanding each other. Behind these successes are the often under recognized men and women, the professional interpreters that help multilingual participants understand one another.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">WHAT DO INTERPRETERS DO?</span></span></strong><br /> Broadly, interpreters ensure that communication between event participants who do not speak the same language is possible.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">THINK OF INTERPRETATION FIRST</span></span></strong><br /> If you are hosting a multilingual meeting, conference or event, it is important to keep in mind how critical it is to get the participants&#39; messages across. You need to have interpreters to help the event flow smoothly, creating an environment where all the event participants speak the same language.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>OUR TOP TIPS FOR IMPLEMENTING A SUCCESSFUL EVENT INTERPRETATION STRATEGY</strong></span></span></p> <ul style="margin-left: 40px;"> <li>Plan on interpreters for all the languages used at your meeting or event.</li> <li>Understand which languages are understood and spoken by your participants.</li> <li>Brief event participants to speak freely in their native tongue. If there are time constraints, encourage them to shorten their speech instead of speaking faster. This will help with the accuracy of the interpretation.</li> <li>Participants should submit the full text of their presentation prior to the conference.</li> <li>Ensure that the title of a session or the meeting is very clear so interpreters can correctly prepare themselves and accurately translate the session.</li> <li>Always indicate the timing on the event agenda.</li> <li>Clearly annotated agenda items are helpful to interpreters, it provides context.</li> <li>Interpreters should be briefed before the meeting to they can prepare.</li> <li>All documents should be ready in all the languages needed for the meeting.</li> <li>Copies of the handouts and presentation slides should be available in the interpreters&rsquo; workspaces or booths.</li> <li>Ensure that interpreters will have a clear view of the screen during audiovisual presentations.</li> </ul> <p>Interpretation during multilingual meetings and events will be smoother and on-point when meeting planners help interpreters prepare. Fully prepared, the interpreters will appear invisible but heard, which contributes greatly to the success of the meeting or event.</p> <p>Days before the meeting, plan on meeting with the interpreting team for a general briefing. Draft of the agenda, purpose of the meeting, the participants&rsquo; resumes, places of origin, and the summary of the presentations should be discussed. This will help interpreters have a full grasp of the context and subject matter they will be working in. There may be special terminology, specific presentations and subject matters that must be highlighted and prepared for.</p> <p>Interpreters are experienced professionals. They will ask many questions that will aid in their preparation. This is also a sign of their experience and capability. If your interpreters are not asking questions, or do not know what questions to ask, you should be very wary.&nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Schedule your free Eventinterface demo" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>THE INTERPRETER&#39;S ROLE</strong></span></span><br /> Now that you&#39;ve learned how to prepare, and how interpreters prepare for multilingual meetings and events, let&#39;s look at why they are vital to the success of your event.</p> <ul style="margin-left: 40px;"> <li>Interpreters are important when you have business negotiations with international participants. They are subject matter experts. They have excellent language skills and are knowledgeable in business terminologies, have a precise grasp of technical terms in source and target languages, and understand the participant&rsquo;s trade.</li> <li>They observe proper decorum and have the composure to adapt to different pressures, such as tactics, tensions and negotiation breakdown.</li> <li>In global business settings, interpreters can assist participants in negotiations. Interpreters have mastery of both languages. They have the experience to understand project perspectives, both local and global.</li> <li>In heated debates, during a meeting or conference, the interpreters interpret the opinion of all participants in a calm manner, which can help tamp down the tense situation. The interpreter who can logically state the true intention and meaning of all the participants concerned contributes greatly to the seamless conduct of a business meeting.</li> <li>Interpreters are highly skilled listeners and speakers. They are incredibly focused, which is intrinsic in their job, because they have to carefully listen to the speaker and precisely convey what was said. An interpreter must not only be fluent in the language but must also possess business fluency. It is imperative that the interpreter accurately and quickly synthesizes the spoken word in both languages in order to convey it correctly.</li> <li>Understanding cultural differences is also required of business interpreters. They are not only experts in spoken languages, but they must also be able to read non-verbal cues and body language from both parties. In Japan for example, it is rude to be directly negative and Japanese businesspersons will often say &quot;tabun.&#39;&#39; The English equivalent of this word is &#39;&#39;maybe.&quot; But in Japan, <em>tabun</em> means that the executive is still unwilling to consider a proposal or a specific idea. However, the word <em>maybe</em> for Americans indicates that there is still a possibility of approval after further deliberation. To convey the true message and intentions, the interpreter has to know many cultural differences. Make sure the interpreters you hire are well-versed in this.</li> <li>In a business setting, interpreters may also be called upon to deal with the written word. In such cases, the interpreter also acts as a translator to quickly and efficiently provide an accurate translation of written texts.</li> </ul> <p>You might think that the success of a multilingual business meeting or event solely depends on the venue, the accommodation and presentations. In reality, the interpreters pave the way for participants speaking various languages to accurately understand each other. Proper communication can result in successful negotiations, networking and relationship building at your conference or event. Interpreters are the unsung heroes. For the success of your next international meeting or event, see to it that you work with professional interpreters who have excellent linguistic skills and are subject matter experts.</p> <p><strong>Guest Contributor:</strong> Bernadine Racoma is a senior content writer at <a href="https://www.daytranslations.com/" target="_blank">Day Translations</a>, a human translation services company. After her long stint as an international civil servant, she has aggressively pursued her interest in writing and research. She has notable fondness for things related to technology, travel, lifestyle, social media, and current affairs. She is also an advocate and mother to 7 successful children.<br /> &nbsp;</p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Recommended by our team"; amzn_assoc_linkid = "2aa09b0604705b52125837cf17823968"; amzn_assoc_asins = "B015P1A2ME,0313397171,1422187276,0471740500"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p>&nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface Newsletter filled with tools, resources and tips for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> http://www.eventinterface.com/blog-article/Top-Tips-on-Hiring-Interpreters-for-Your-Meetings-and-Events Thu, 19 Oct 2017 04:00:00 -0700 4 Event Marketing Tips to Optimize Turnout http://www.eventinterface.com/blog-article/4-Event-Marketing-Tips-to-Optimize-Turnout <p>If planning an event weren&rsquo;t enough, you also have to worry about marketing the event. Without the proper and appropriate marketing, your event could suffer the worst fate: poor turnout. Don&rsquo;t let your great event go to waste. Instead, use our quick guide to market your event so that you can get the most coverage and the largest turnout yet.<br /> <br /> <strong><span style="color:#90bf5c;"><span style="font-size:14px;">CREATE YOUR ONLINE PRESENCE</span></span></strong><br /> The best way to communicate about your event is online. This is true whether your event is open to the public or a closed, invite-only experience. Start your online presence by first creating a website. Your event website should hold all the relevant, up-to-date information that anyone could ever need. If you are hosting multiple ticketed events, a website is a great way to have all the information and options a person needs to know in one place. You can partner with a company like <a href="https://partners.bigcommerce.com/directory/partner/127693/eventige" target="_blank">eventige.com</a> and benefit from a beautiful website, skilled marketing, and even professional event planning.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>BUILD UP HYPE ON SOCIAL MEDIA</strong></span></span><br /> The first step to <a href="https://www.forbes.com/sites/jimmyrohampton/2017/04/02/7-important-hacks-for-effective-social-media-marketing/#6d23e9c419e8" target="_blank">building hype on social media</a> is to create the necessary public profiles and to create an online event community. If you don&rsquo;t have the time to create a loyal community before your event, don&rsquo;t panic. Instead, build up hype the old-fashioned way through online marketing. Special ticket prices for early birds are a great way to get people committed early, which can then increase the sense of FOMO (Fear of Missing Out) within others.&nbsp;<br /> <br /> <a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Free Eventinterface demo" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>CONTACT LOCAL NEWS AGENCIES </strong></span></span><br /> Another way you can market your event both with the local community and through Google, is to <a href="https://www.eventinterface.com/blog-article/Submitting-Your-Event-Stories-To-The-Press" target="_blank">contact local news agencies</a>. These agencies are much more likely to publish articles and stories in their publications. In the best-case scenario, they will market your event for you both in print and online. The online links to your company&rsquo;s website will increase your Google page ranking as well. It&rsquo;s a win-win.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>MAKE IT INSTAGRAM-WORTHY </strong></span></span><br /> One of the best ways that you can market an event is to make it <a href="https://www.eventbrite.com/blog/5-ways-to-get-more-people-sharing-your-event-on-social-ds00/" target="_blank">both valuable and aesthetically pleasing</a>. This is particularly true for the younger generation. It doesn&rsquo;t matter if your event is a party or a conference. The more aesthetically pleasing the venue, the more likely others will post photos of the venue and your event. It&rsquo;s an easy way to get a lot of feedback and marketing, and it provides a nicer, more pleasant experience for guests as well.</p> <p>The first time you host an event will require a lot of marketing because convincing someone to buy a ticket or even simply attend requires a lot of effort. You aren&rsquo;t simply convincing them to click on a link, but you&rsquo;re trying to convince them to physically attend an event that, very likely, requires a commute. Each year, however, your event marketing will become easier and easier. Ensure that your event is a hit, so that next year interested users can view photos, blog posts, videos, and more of the event. You want to create a visually pleasing experience because, at the end of the day, that is what will entice people to come to your event when they see it online.&nbsp;</p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Recommended by our team"; amzn_assoc_linkid = "b7810b4f4cf622ffd5a56e910a5060d1"; amzn_assoc_asins = "0470891076,1477468188,0692468757,0990605906,1119145872,0324206240,B075LZTNBJ"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface Newsletter filled with tools, resources and tips for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> <p>&nbsp;</p> http://www.eventinterface.com/blog-article/4-Event-Marketing-Tips-to-Optimize-Turnout Wed, 18 Oct 2017 12:10:00 -0700 Interviews with Planners - Tracy Bardugon http://www.eventinterface.com/blog-article/Interviews-with-Planners--Tracy-Bardugon <p>Tracy Bardugon, a graduate from Georgia Southern University, started her catering sales and hotel management career in Hilton Head Island, South Carolina at Sonesta Resort Hilton Head Island. After spending time in high-volume food and beverage outlets, it was time to make a move! She is now the Catering Sales Manager at Sonesta Gwinnett Place Atlanta. She loves small, rustic events but typically services larger South Asian weddings and group events that are all about the glitz and glam. Tracy loves to spend time with her friends, family and two dogs while she is off the clock. Between craft beer, hiking and day trips, Tracy is always busy.</p> <p><strong>What is the best advice you have ever received as an event planner?</strong><br /> Don&#39;t let the client stress! If you can hide the fire and craziness happening in the background, they will never know. Also, it is important to be honest with the client and assure them that everything is going to go smoothly.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> I am so lucky to have had gorgeous ballrooms, pavilions and venues to work with. The real challenge came last October when there were five weddings happening&nbsp;in one day, using all of our event space at the hotel. Of course, one wedding outgrew their space and we did not have a back-up venue. We ended up moving the wedding party into our full-service restaurant, also utilizing the outdoor patio. The bride and groom were so happy! The most stressful part was orchestrating five ceremonies and making sure the brides weren&#39;t photo-bombing each other by accident. The hotel has a gorgeous beach pavilion that overlooks both the ocean and a beautiful lagoon so we had to time photo-ops perfectly.</p> <p><strong>What advice would you give to someone entering the event planning industry today?</strong><br /> Be patient and be unique. All clients have a different style and they want to be heard, not told. You have to steer them in the right direction. Once you explain why they can&#39;t have a chandelier cake with rockets and a fire dancer, they usually understand. Also, be firm with your time and expectations because if you give an inch, sometimes you&#39;ll end up giving a mile.&nbsp;</p> <p><strong>What do you see as the most challenging aspect of being an event planner, and how do you overcome that challenge?</strong><br /> The most challenging aspect of being an event planner is time management. Some clients want so much of my time and it is tough to cut them off. Making sure they have all their ducks in a row before 100 emails are sent is something I stress about. We don&#39;t want to waste time and cause confusion. I try to be realistic with my clients upfront while still giving them flexibility.&nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Get your free Eventinterface demo" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>How do you think the event industry will evolve in the next five years?</strong><br /> DIY stage now, and I believe that will fade soon. Clients can only do so much before they realize how challenging managing an event can be. While the value of a dollar is still important, I can see clients starting to be okay with paying for decorators and planners.</p> <p><strong>What makes you successful as an event planner?</strong><br /> Patience and attention to detail. I cannot stress that enough. Every successful event planner I know pays close attention to details and writes everything down. It is extremely important to know every little detail, even the mundane ones.&nbsp;</p> <p><strong>In your opinion, what is the best and worst event industry trend of the year?</strong><br /> My favorite trend is providing guests with more things to do. Photo booths, small games and even games hosted by the DJ where he calls out prizes are always loved by the guests. Whatever it is, it keeps guests entertained.</p> <p>The worst trend, in my opinion, are hanging cakes, mainly because I have seen a cake displayed this way crash. It makes me break out in hives to think of a bride and groom cutting a cake that can swing. Please, for the sanity of everyone, just leave it on a cake stand.</p> <p><strong>What is the best industry book that has helped you as an event planner?</strong><br /> <a href="https://www.amazon.com/gp/product/0671027034/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0671027034&amp;linkCode=as2&amp;tag=ventinterface-20&amp;linkId=f3a953172013bfdd39f1e7bda711c1f1" target="_blank">How to Win Friends &amp; Influence People</a><img alt="" border="0" height="1" src="//ir-na.amazon-adsystem.com/e/ir?t=ventinterface-20&amp;l=am2&amp;o=1&amp;a=0671027034" style="border:none !important; margin:0px !important;" width="1" /> is an oldie but a goodie. It has helped me improve how I talk to clients and put things in perspective with positive feedback.&nbsp;</p> <p><strong>What is the one tool or item you can&#39;t live without on a daily basis as you go about your event planning job?</strong><br /> My binder! It has my pens, tape, safety pins, tape measure and scissors. I wouldn&#39;t be able to function without it.</p> <p><strong>CONNECT WITH TRACEY</strong><br /> <a href="mailto:tbardugon@sonesta.com?subject=Request%20via%20Interviews%20with%20Planners">Tracy Bardugon</a><br /> Catering Sales Manager, <a href="https://www.sonesta.com/us/georgia/duluth/sonesta-gwinnett-place-atlanta/weddings" target="_blank">Sonesta Gwinnett Place Atlanta</a><br /> <a href="https://www.linkedin.com/in/tbardugon/" target="_blank">LinkedIn</a></p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Recommended by our team"; amzn_assoc_linkid = "6e40a9a3cb86240cc8853ba9f71ba3d9"; amzn_assoc_asins = "0671027034,1451612591,1451639619,1912032996"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Free event planner newsletter" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: &quot;Helvetica Neue&quot;, Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: &quot;Helvetica Neue&quot;, Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Tracy-Bardugon Tue, 10 Oct 2017 05:41:00 -0700 4 Plus Ways to Combat Event Transportation Challenges http://www.eventinterface.com/blog-article/4-Plus-Ways-to-Combat-Event-Transportation-Challenges <p>One of the biggest challenges for corporate meeting planners is keeping attendees moving and on-schedule when there is a major event at a destination, or if they are part of a major event themselves.</p> <p>While some destinations handle event transportation logistics around major events better than others, there are times when there is nothing anyone can do to avoid congestion. We frequently and successfully deal with these challenges in New York City, and that includes&nbsp;those generated by&nbsp;complex&nbsp;city-wide&nbsp;events, such as the UN General Assembly.</p> <p>Your meeting or event does not need to suffer because of a transportation issue.</p> <p><span style="font-size:14px;"><strong>Here are&nbsp;4 ways to combat event transportation challenges:</strong></span></p> <p><strong>1.</strong> Work with a local Destination Management Company or DMC that has close relationships with local officials and law enforcement.&nbsp;Without a local expert, it makes it much harder to acquire permitting for vehicles connected to the event or meeting, and the DMC can make&nbsp;valuable suggestions&nbsp;on how to&nbsp;minimize delays for your event attendees.&nbsp;</p> <p><strong>2.</strong> Plan alternate routes and make sure the transportation provider is proficient with the latest traffic apps.&nbsp;GPS-enabled transportation may not be adequate if you are <a href="https://www.eventinterface.com/blog-article/Event-TALK-Top-Tips-For-Managing-Group-Transportation-For-Your-Conference">transporting a group</a> during peak rush hour. We understand how data on apps can change quickly, especially in New York City, so&nbsp;local expertise in anticipating problem areas before they turn red on the app provides a huge advantage in major destination event and meeting cities.</p> <p><strong>3.</strong> Be creative with arrival transportation if attendees are flying in around the same time.&nbsp;If your meeting is in a location which is a draw for celebrities, major world leaders and/or major sporting events, even the most robust helicopter services will, at best, face compromised air space during some events, and at worst, be completely grounded. If attendees arrive at an airport like JFK or&nbsp;LGA, consider a water-based private transportation component from a nearby dock&nbsp;to Manhattan or Brooklyn. It is a great value-added luxury component with spectacular views and networking opportunities.</p> <p><strong>4.</strong> Consider unique staging areas if your attendees are attending a major event.&nbsp;Instead of facing rush-hour traffic or taking the subway to an event like the U.S. Open Tennis Tournament, consider a close, off-site staging area for car and limo bus services that easily connect to more convenient and faster regional rail.&nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Sign up for your free Eventinterface demo" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p>Of course, event and meeting transportation is not always defined as a logistical challenge to avoid bottlenecks. It can also be a fun part of the event, or the event itself.</p> <p><strong><span style="font-size:14px;">Transportation that enhances an amazing event.</span></strong><br /> What if your meeting wants to make transportation a key component of a major corporate event? We have found ways in New York City to feature transportation up the Hudson River,&nbsp;an area which has a myriad of different activity options to consider, from golfing, to wine-tasting.&nbsp; A cruise up the Hudson makes for an infinitely more scenic means of transportation than&nbsp;if using ground transportation. That is an hour and a half attendees will always remember.</p> <p><strong><span style="font-size:14px;">When transportation IS the event.</span></strong><br /> In a company&rsquo;s quest to find new and unusual venues to hold meetings and events, an ocean cruise or even a river journey aboard a vessel is definitely a memorable option.</p> <p>For meetings, groups are given their own specific areas on cruises if they don&rsquo;t rent the entire vessel, and generally the meeting, and food and beverage component complement each other in terms of location. However, a cruise provides a unique opportunity for guests to enjoy both the outside and the inside of the ship.</p> <p>For large meeting and association groups, we recently orchestrated a 10-boat flotilla on the Hudson River for a destination meeting group that ended up at the Statue of Liberty, where attendees were treated to a&nbsp;customized&nbsp;firework show. We also organized a cruise from Lower Manhattan to Liberty State Park, which included character performers re-enacting life as immigrants coming to Ellis Island.</p> <p>There is also a&nbsp;greater networking possibility&nbsp;with water and cruise meetings. The focus is not only on the event or meeting at hand, but&nbsp;also&nbsp;an opportunity for guests to enjoy some destination highlights. In New York City, we often&nbsp;incorporate&nbsp;a dinner or lunch cruise&nbsp;during an incentive or meeting.&nbsp;We believe it is important for clients to appreciate our city from all perspectives, and a perspective from the water is an important one that offers an appreciation of the scope and majesty of the city.</p> <p><strong><span style="font-size:14px;">Carbon footprint sensitive event transportation.</span></strong><br /> For event or meeting groups that are looking to be sensitive to their carbon footprint, and global warming, most major cities have transportation vendors that provide major deliverables in this space that include: Greenhouse Gas Inventories; Environmental Sustainability Strategies; CSR and CDP Reports; Supply Chain Analysis; Environmental Software for event attendees; and Carbon Offset Projects as team-building ideas for attendees.</p> <p><strong><span style="font-size:14px;">Transportation that leads to attendee and group prosperity.</span></strong><br /> If you are managing a real estate group meeting or event, you might want to consider&nbsp;including&nbsp;a tour of potential investment opportunities in relevant neighborhoods that may be the next big thing in urban housing. Even if your group is not real-estate centric, doing tours in up-and-coming neighborhoods is a value-added component for high-achievers who are active investors in new income opportunities or second properties.</p> <p><strong><span style="font-size:14px;">Transportation for executives.</span></strong><br /> Transportation for executive retreats has evolved. Private yachts&nbsp;can now&nbsp;be used as conference rooms with celebrity chefs and opportunities for collaboration. The luxury helicopter market is also evolving, with many companies offering luxury amenities while on-board. And we are not simply talking about rides to and from airports. Helicopters in New York City are taking executives to upstate retreats, golf events at iconic courses, and to Eastern Long Island.</p> <p><strong><span style="font-size:14px;">Adventure transportation that transports attendees between team-building venues.</span></strong><br /> Adventure transportation can be utilized for team-building ideas such as bikes for winery tours. Attendees love bonding while biking from winery to winery and enjoying spectacular scenery.</p> <p>Overall, embrace your event transportation as part of destination meetings instead of dreading it. It might be the attendees&rsquo; favorite part of the entire trip.</p> <p>What are your top event transportation tips? Add them in the comment section below, and please do us a little favor. Share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning their meeting and events.&nbsp;&nbsp;</p> <p><strong><span style="font-size:14px;">Our guest author:</span></strong><br /> Karen Shackman,<br /> Founder, Shackman Associates New York, a Manhattan-based Destination Management Company<br /> <strong>Website:</strong>&nbsp;<a href="http://www.shackmanassociates.com/" target="_blank">shackmanassociates.com</a><br /> <strong>Phone:</strong>&nbsp;<u>212-753-5900</u></p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Recommended planning resources"; amzn_assoc_linkid = "82a8febb9c72277896563b1f6b0b9095"; amzn_assoc_asins = "1489572902,0132610434,B017MYH9NC,0471545236"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p>&nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Free Event and Meeting Planner Newsletter" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> http://www.eventinterface.com/blog-article/4-Plus-Ways-to-Combat-Event-Transportation-Challenges Tue, 03 Oct 2017 04:00:00 -0700 Interviews with Planners – Selena Browning http://www.eventinterface.com/blog-article/Interviews-with-Planners--Selena-Browning <p>Working in her parent&#39;s restaurant, waiting tables while she earned her degree from Ohio State University, groomed Selena for success in the hospitality industry. She enjoys planning events and the opportunity to share in the special moments of others. With many catering gigs under her belt, Selena ran the catering departments at Wright State University and Hoggy&#39;s Restaurant and Catering before finding her way to the Made From Scratch family. Enjoying an eclectic choice of food from all over the world has allowed Selena to bring more international ideas to Made From Scratch. When she is not working, Selena enjoys spending time with her many friends and family, trying new restaurants and riding her bike. She just completed her 2nd Pelotonia bike ride this fall.</p> <p><strong>What is the best advice you have ever received as an event planner?</strong><br /> I have received so many important pieces of advice over the years, but the one I find most important is to stay calm and to lead by example. As event planners, we tend to have every detail ironed out and it can become overwhelming when things don&#39;t go exactly as planned. Remaining calm and levelheaded not only allows for your brain to take a moment and think of alternatives to better the current situation, but it also provides a feeling of peace for the client, vendors and event staff who might be affected. I always tell my team &ldquo;If I am running, you better be running, but otherwise be cool as a cucumber.&rdquo;</p> <p><strong><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong></strong><br /> I have had the opportunity to plan tons of events in beautiful spaces, but those are the easy ones. I prefer a challenge. Turning an airplane hangar into a beautiful and dynamic event space was just that. The client gave me a lot of control, but had a limited budget to make it happen, and there was a lot of space to fill. We actually designed the event around an aviation theme. Instead of removing the planes, as originally requested, we highlighted them and made them an interactive part of the event. What started out as being a location out of necessity turned in to a selling point for the event, and a theme they carried on for years.</p> <p><strong><strong>What advice would you give to someone entering the event planning business today?</strong></strong><br /> Work all of the positions in the industry. It is important to work from the ground up, so you can understand what it takes to be successful in that role, and also understand what your event team is going through. When a stressful situation arises, it can be difficult to provide help if you have never worked that position, and don&#39;t know what standard operating procedures are.</p> <p>Also, figure out if planning events is something you are really passionate about. Events are something that everyone thinks they want to do, but very few have any clue of what it takes to actually plan events. It can be long hours and grueling work, but it can also be so incredibly rewarding. Playing a part in some of the most important days of someone&rsquo;s life will never stop being an honor to me.</p> <p><strong><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Eventinterface free demo" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></strong></p> <p><strong><strong>What do you see as the most challenging aspect of being an event planner, and how do you overcome that challenge?</strong></strong><br /> One of the most challenging aspects of being an event planner is when your client is unable to articulate his or her vision, and may also have unrealistic expectations. It can be easy to forget that not everyone understands what it takes to produce an event. While our minds as planners go straight to each detail, figuring numbers and coming up with realistic event ideas. A client often just sees the overall picture of how they want their event to feel and look like. It is our job as their event planner to educate on the details of their menu, how equipment can affect cost, and to help bring all of their thoughts into one cohesive and successful event.</p> <p><strong><strong>How do you think the event planning industry will evolve in the next five years?</strong></strong><br /> People steering farther away from the traditional, formal events such as sit-down dinners and going with more interactive options. Clients want to impress their guests and keep them engaged and entertained during events. Whether it is a new and exciting event space, or a menu featuring interactive stations, events are becoming more unique and attendee focused.</p> <p><strong><strong>What makes you successful as an event planner?</strong></strong><br /> What makes me a successful planner, is my patience and ability to stay calm in high stress situations. I can stay levelheaded and have an ability to take a step back and look at the situation from 10,000 feet. This has become one of my most powerful tools from the initial planning stage through event execution. Even in the most hectic of situations, I am able to breathe and take a moment to analyze the pros and cons of potential solutions and prioritize what&rsquo;s most important.</p> <p><strong><strong>In your opinion, what is the best and worst event industry trend of the year?</strong></strong><br /> For me, the best trend of the year is all of the amazing and new venues we are working out of. The usual ballroom or conference room setting is being tossed to the side and venues that host weddings and other social events, are now being used for corporate events as well. We are seeing Christmas parties being thrown in rustic barns with fresh pine and pops of red and green, it is simply beautiful.</p> <p>I wouldn&rsquo;t say worst, but the most challenging trend would be all of the dietary restrictions we are seeing during planning stages. It used to be mostly vegetarian, with a few gluten-free needs here and there, but now it seems like each event needs 5 to 6 dietary options. Clients aren&#39;t as willing to provide one option for all of those restricted, they want to provide them with their own personal meal that caters to their diet needs, which is counterintuitive to the bulk production that traditionally makes catering profitable.</p> <p><strong><strong>What is the best event industry book that has helped you as an event planner?</strong></strong><br /> I honestly haven&rsquo;t read too many industry specific books, but keep up on event trends from local and international magazine publications. Most of my reading focuses on leadership and different management styles.</p> <p><strong><strong>What is the one tool or item you can&#39;t live without on a daily basis as you go about your event planning job?&nbsp;</strong></strong><br /> Without a doubt, it would be my laptop. My laptop has all of my orders, client contact information, and email correspondences. It also keeps a detailed calendar and allows me to work remotely, making changes and answering clients order specific questions while sitting in the client&#39;s office. It allows for a lot of freedom and has all of the event details in one spot.</p> <p><strong><strong><span style="color:#90bf5c;"><span style="font-size:14px;">CONNECT WITH SELENA</span></span></strong></strong><br /> Selena Browning<br /> Director of Catering,<strong> <a href="https://www.made-from-scratch.com/" target="_blank">Made From Scratch Catering</a><br /> <a href="https://www.facebook.com/MadeFromScratchColumbus" target="_blank">Facebook</a></strong></p> <p><strong><span style="color: rgb(85, 85, 85); font-family: Lato, sans-serif; font-size: 14px;">Don&#39;t forget to share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning their events. &nbsp;Thanks!&nbsp;</span></strong></p> <p><strong><script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; 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background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></strong></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: &quot;Helvetica Neue&quot;, Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: &quot;Helvetica Neue&quot;, Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: &quot;Helvetica Neue&quot;, Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: &quot;Helvetica Neue&quot;, Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIGhlaWdodD0iMzBweCIgd2lkdGg9IjMwcHgiIHZpZXdCb3g9Ii0xIC0xIDMxIDMxIj48Zz48cGF0aCBkPSJNMjkuNDQ5LDE0LjY2MiBDMjkuNDQ5LDIyLjcyMiAyMi44NjgsMjkuMjU2IDE0Ljc1LDI5LjI1NiBDNi42MzIsMjkuMjU2IDAuMDUxLDIyLjcyMiAwLjA1MSwxNC42NjIgQzAuMDUxLDYuNjAxIDYuNjMyLDAuMDY3IDE0Ljc1LDAuMDY3IEMyMi44NjgsMC4wNjcgMjkuNDQ5LDYuNjAxIDI5LjQ0OSwxNC42NjIiIGZpbGw9IiNmZmYiIHN0cm9rZT0iI2ZmZiIgc3Ryb2tlLXdpZHRoPSIxIj48L3BhdGg+PHBhdGggZD0iTTE0LjczMywxLjY4NiBDNy41MTYsMS42ODYgMS42NjUsNy40OTUgMS42NjUsMTQuNjYyIEMxLjY2NSwyMC4xNTkgNS4xMDksMjQuODU0IDkuOTcsMjYuNzQ0IEM5Ljg1NiwyNS43MTggOS43NTMsMjQuMTQzIDEwLjAxNiwyMy4wMjIgQzEwLjI1MywyMi4wMSAxMS41NDgsMTYuNTcyIDExLjU0OCwxNi41NzIgQzExLjU0OCwxNi41NzIgMTEuMTU3LDE1Ljc5NSAxMS4xNTcsMTQuNjQ2IEMxMS4xNTcsMTIuODQyIDEyLjIxMSwxMS40OTUgMTMuNTIyLDExLjQ5NSBDMTQuNjM3LDExLjQ5NSAxNS4xNzUsMTIuMzI2IDE1LjE3NSwxMy4zMjMgQzE1LjE3NSwxNC40MzYgMTQuNDYyLDE2LjEgMTQuMDkzLDE3LjY0MyBDMTMuNzg1LDE4LjkzNSAxNC43NDUsMTkuOTg4IDE2LjAyOCwxOS45ODggQzE4LjM1MSwxOS45ODggMjAuMTM2LDE3LjU1NiAyMC4xMzYsMTQuMDQ2IEMyMC4xMzYsMTAuOTM5IDE3Ljg4OCw4Ljc2NyAxNC42NzgsOC43NjcgQzEwLjk1OSw4Ljc2NyA4Ljc3NywxMS41MzYgOC43NzcsMTQuMzk4IEM4Ljc3NywxNS41MTMgOS4yMSwxNi43MDkgOS43NDksMTcuMzU5IEM5Ljg1NiwxNy40ODggOS44NzIsMTcuNiA5Ljg0LDE3LjczMSBDOS43NDEsMTguMTQxIDkuNTIsMTkuMDIzIDkuNDc3LDE5LjIwMyBDOS40MiwxOS40NCA5LjI4OCwxOS40OTEgOS4wNCwxOS4zNzYgQzcuNDA4LDE4LjYyMiA2LjM4NywxNi4yNTIgNi4zODcsMTQuMzQ5IEM2LjM4NywxMC4yNTYgOS4zODMsNi40OTcgMTUuMDIyLDYuNDk3IEMxOS41NTUsNi40OTcgMjMuMDc4LDkuNzA1IDIzLjA3OCwxMy45OTEgQzIzLjA3OCwxOC40NjMgMjAuMjM5LDIyLjA2MiAxNi4yOTcsMjIuMDYyIEMxNC45NzMsMjIuMDYyIDEzLjcyOCwyMS4zNzkgMTMuMzAyLDIwLjU3MiBDMTMuMzAyLDIwLjU3MiAxMi42NDcsMjMuMDUgMTIuNDg4LDIzLjY1NyBDMTIuMTkzLDI0Ljc4NCAxMS4zOTYsMjYuMTk2IDEwLjg2MywyNy4wNTggQzEyLjA4NiwyNy40MzQgMTMuMzg2LDI3LjYzNyAxNC43MzMsMjcuNjM3IEMyMS45NSwyNy42MzcgMjcuODAxLDIxLjgyOCAyNy44MDEsMTQuNjYyIEMyNy44MDEsNy40OTUgMjEuOTUsMS42ODYgMTQuNzMzLDEuNjg2IiBmaWxsPSIjYmQwODFjIj48L3BhdGg+PC9nPjwvc3ZnPg==); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Selena-Browning Sat, 30 Sep 2017 13:35:00 -0700 5 Tips for Arranging a Successful Event for Children http://www.eventinterface.com/blog-article/5-Tips-for-Arranging-a-Successful-Event-for-Children <p>They say that you should never work with children or animals. However, in the events industry, that just isn&rsquo;t possible. In fact, planning parties for children is an important part of working in events. If you are an incredibly creative person, an event for children is the perfect opportunity to let your imagination run wild. However, if you are also hoping to please their parents, you will need to keep their children safe and plan the party under budget. In order to organize the perfect celebration, it is vital that you plan ahead. Below are five tips for arranging a successful event for children.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>1. GIVE YOUR GUESTS PLENTY OF NOTICE</strong></span></span><br /> With any event, it is important to give your guests plenty of notice. However, this is especially true when you are dealing with children. Parents won&rsquo;t react well to learning about your event at the very last moment. Instead, they will appreciate having plenty of time to prepare. They may need to arrange transport, find the perfect gift, and book a babysitter for their other children. Don&rsquo;t set off on the wrong foot; make sure that everyone has plenty of time to get excited.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>2. PLAN SOMETHING EXCITING</strong></span></span><br /> Make sure that you take the time to plan something truly exciting. In order to make your children&rsquo;s event stand out, you will need to give your guests an experience that they will never forget. For instance, you could organize <a href="http://www.ticketsales.com/disney-on-ice-tickets" target="_blank">Disney on Ice tickets</a>. This is a fantastic way for you to keep your little guests entertained. Instead of having to organize lots of separate forms of entertainment, you will have professionals to provide the fun.&nbsp; &nbsp;</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>3. ORGANIZE LOTS OF SURPRISES</strong></span></span><br /> When you are planning your children&rsquo;s event, it&rsquo;s important to think up lots of surprises. Luckily, it&rsquo;s much easier to surprise children than adults. You could arrange a special entertainer that will spend their day interacting with the children. This will be amazing fun for the little ones and will provide a welcome break for the adults. You should also think about when the food will be eaten and whether there is a cake to bring out. Don&rsquo;t hold back, make sure that everything is done with a flourish.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>4. CREATE AMAZING GOODIE BAGS</strong></span></span><br /> Make sure that your guests are presented with <a href="https://www.netmums.com/coffeehouse/home-life-8/birthdays-parties-celebrations-180/267577-what-put-party-bags-all.html" target="_blank">amazing goody bags</a> that will help them to remember your event. If you are hoping to plan more children&rsquo;s events, you should try to subtly incorporate your branding into the bags. It is important that you don&rsquo;t take this too far. A simple company logo, on the back of the bags, should be enough. Alternatively, you could include your business card. This will allow other parents to get in contact with you. Just remember to ask your clients first.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>5. DON&rsquo;T FORGET THE PARENTS</strong></span></span><br /> If you are trying to <a href="http://www.parents.com/fun/parties/how-to-make-a-kids-birthday-party-fun-for-adults/" target="_blank">impress the parents</a>, you will need to factor them into your plans. If you are decorating an area, you should remember to create a space where the adults can relax. You should also think about including food and drink for them to enjoy. Your events should always be a place where everybody can have fun.</p> <p>What are your top tips for planning children&#39;s events? Add them in the comment section below, and please do us a little favor. Share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning their children&#39;s events. &nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk"><img alt="Event and meeting planning top tips and resources" src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Recommended by our team"; amzn_assoc_linkid = "0eafb9e08b9bf9b20cce81f32bc2fffe"; amzn_assoc_asins = "0470155744,1599185628,1541028120,1601386990"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> http://www.eventinterface.com/blog-article/5-Tips-for-Arranging-a-Successful-Event-for-Children Mon, 25 Sep 2017 13:29:00 -0700 4 Insider Tips on How to Make Your Event Successful http://www.eventinterface.com/blog-article/4-Insider-Tips-on-How-to-Make-Your-Event-Successful <p>No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty.</p> <p>A well-crafted live event takes <a href="https://www.eventinterface.com/blog-article/Top-Tips-for-Planning-a-Successful-Event">meticulous planning</a> and strong attention to detail. It is no wonder then that the concept&#39;s growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. However, you do not need to spend large sums and outsource your big event. Instead, follow our tips on how to make it a memorable and engaging experience for all participants.&nbsp;</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">FOCUS ON STRONG, FUTURE-LOOKING CONTENT</span></span></strong><br /> Do not forget for a moment that your live event is part of your content marketing strategy and you will need to deliver top-quality content to your audience. Whether you are primarily looking to deepen existing relationships or create new ones, betting on strong content is always the way to go.</p> <p>Placing the focus on exciting future trends is an excellent starting point on your way to great event content. Instead of solely going over what your brand has achieved or what it is doing right now, turn your gaze on what is to come and paint it in intriguing and attractive tones to insure a successful event.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">ENGAGEMENT PRE-, DURING, AND POST-EVENT</span></span></strong><br /> Gone are the days when simply hosting a great live event did the trick. To truly expand your brand in the minds and hearts of your audience, be it other businesses or customers, you need to bring your engagement A-game to the table. Drum up sufficiently high levels of <a href="https://www.eventinterface.com/blog-article/3-Online-Strategies-to-Boost-Your-Event-Attendance">social media buzz</a> before the event. Have some well-crafted social media plugs for the standard channels you use, and always tag your content with a custom hashtag, which you should encourage attendees and fans to use as well.</p> <p>You probably secured great speakers, so incorporate their own name recognition into your event&#39;s reputation: prepare blurbs from their speeches and accompany those shout outs with appropriate pictures to increase your announcements&#39; share or retweet potential.&nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Online registrations request your free demo" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">GET YOUR TECH LEVELS RIGHT</span></span></strong><br /> A successful event is in total sync with its audience&#39;s needs and wants, and technology is a major component in this harmonious relationship. While it is custom to have an electronic agenda, either in mobile-friendly web or app format, how much you pack in there depends on who your audience is. Even though the vast majority of us pack a smartphone (or two) at any given time, not everyone is as happy or able to use it extensively in the context of your event. Plenty of audiences will be happy to have a basic event programme online and then spend the actual event offline, attending to the speakers and taking notes with pen and paper. Others, however, will expect the full digital buffet: interactive, customisable session plan, opportunities to directly engage the speakers via a Twitter wall or another direct communication channel, a <a href="http://eni.co.uk/exhibitions/custom-exhibition-stands-design/" target="_blank">custom exhibition stand</a>, a private or public forum for real-time discussions with fellow attendees, and so on. Gauge your audience carefully and build the right kind and amount of tech into your live event!</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>COLLECT AND CONSIDER FEEDBACK SERISOULY</strong></span></span><br /> Lastly, get as much <a href="https://www.eventinterface.com/blog-article/How-to-Measure-the-Success-of-Your-Conference">audience feedback</a> as possible post-event and make sure it finds its way into your future event planning. Apply an equally high standard to speaker performance and your organisation alike to insure future event success.</p> <p><strong style="font-size: 14px; color: rgb(144, 191, 92);">AUTHOR BIO:</strong><br /> Reno is a founder and director of Enigma Visual Solutions, a leading exhibition service and <a href="http://eni.co.uk/events-experiential/" target="_blank">event company</a>, specializing in retail designs, interiors, graphic productions, signage systems, office refurbishment, event branding, custom exhibition stands and much more. He specializes in experiential marketing and event productions. He enjoys sharing his thoughts on upcoming marketing ideas and design trends. Feel free to follow him on <a href="https://twitter.com/enigmavisual" target="_blank">Twitter</a>.</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface Newsletter filled with tools, resources and tips for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Recommended books for meeting and event professionals"; amzn_assoc_linkid = "5ea2cf480bec6ef1b177bf4f3f2f6002"; amzn_assoc_asins = "1519178204,0470155744,1599185628,1620231565"; </script> <script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p>&nbsp;</p> http://www.eventinterface.com/blog-article/4-Insider-Tips-on-How-to-Make-Your-Event-Successful Wed, 20 Sep 2017 05:57:00 -0700 How facial recognition is shaping the future of conferences http://www.eventinterface.com/blog-article/How-facial-recognition-is-shaping-the-future-of-conferences <p>High-tech software companies and event production firms are rolling out new technologies, including facial recognition and emotional measurement software, to improve event security, streamline the check-in process, and measure the attendee experience. The goal is to do all these things while putting attendees&rsquo; minds at ease when it comes to privacy concerns.</p> <p>Read the full article by Sheryll Poe on <a href="https://skift.com/2017/09/13/how-facial-recognition-is-shaping-the-future-of-conferences" target="_blank">Skift</a>.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>RELATED ARTICLES</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/Facial-recognition-comes-to-event-checkin">Facial recognition comes to event check-in</a>.<br /> <a href="https://www.eventinterface.com/blog-article/Eventinterface-partners-with-Zenus-to-offer-worlds-first-facial-recognition-event-checkin">Eventinterface partners with Zenus to offer world&rsquo;s first facial recognition event check-in</a>.</p> <p>&nbsp;</p> http://www.eventinterface.com/blog-article/How-facial-recognition-is-shaping-the-future-of-conferences Mon, 18 Sep 2017 09:18:00 -0700 Interviews with Planners – Sandy Sloane http://www.eventinterface.com/blog-article/Interviews-with-Planners--Sandy-Sloane <p>Sandy Sloane has worked in special events, corporate communications, work-force training and development, team building, public relations, fundraising, media, and journalism. Utilizing her vast experience, her consultancy, Solutions by Sloane, helps companies grow their businesses via special events. She has also been a white-water river rafting guide, newspaper writer, occupational therapist, and even the owner of a singing telegram company!</p> <p>Sloane has produced events for renowned companies including Comcast, Burger King, Walt Disney World, Macy&rsquo;s New York, NBC Universal, the Rochester Rhinos, Maxwell House Coffee, and many radio and television stations. She is equally comfortable working in the corporate, small business, and philanthropic worlds, creating custom solutions for all.</p> <p>As a journalist, Sloane has written for The Miami Herald, The Sun-Sentinel, South Florida Parenting, Family Circle Magazine, The Democrat and Chronicle, and Rochester Magazine. She has authored and published four children&rsquo;s picture books and is currently completing &quot;Eat, Drink, and Re-Marry&quot; about her crazy dating stories.</p> <p>Graduating from Tufts University, Sloane has lived throughout the USA where she has produced hundreds of events for corporate clients and non-profit organizations. She currently resides in Rochester, NY and serves clients throughout the nation.</p> <p><strong>What is the best advice you have ever received as an event planner?</strong><br /> The best advice I have ever received is to expect the unexpected. Just because you have planned every single detail, that does not necessarily ensure things will unfold the way you are expecting. As the old Yiddish proverb states, &ldquo;Man plans and God laughs.&rdquo; However, even though we cannot control what happens, we can control our reactions. By thinking about possibilities of what can go awry and always having a Plan B... and even a Plan C... we are better prepared to deal with any issues that inevitably will come up at our events.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> Planning several mobile events (Amazing Race style or Scavenger Hunts) for corporations and private groups was very challenging because of the many moving parts: traffic, limos, weather, cooperation of locations, and timing are all potential issues. But when everything comes together, there is no better feeling. Being prepared with written details for every group of participants is vital to ensuring success.</p> <p><strong>What advice would you give to someone entering the event planning business today?</strong><br /> Everyone is a potential contact and every location is a potential event venue. Be kind and respectful to everyone and always be helpful to others because one day, they will be helpful to you. Use your phone to jot down notes and ideas everywhere because they often turn into your next inspiration for a great event!</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Event technology for conferences" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>What do you see as the most challenging aspect of being an event planner, and how do you overcome that challenge?</strong><br /> The most challenging aspect of being an event planner is time management. I have juggled as many as 6 huge events at a time and have had them all come off flawlessly. Being organized is the key to success. I keep individual, color coded notebooks for every event and update them constantly. This method allows me to keep track of the minutiae that has the potential to derail events.</p> <p><strong>How do you think the event planning industry will evolve in the next five years?</strong><br /> Events are becoming more active and hands on than they have been in the past. Instead of passively watching a show, guests want to be part of the action. One of the most memorable events I have done was turning the tables on the guests and having them perform on stage, complete with a script, costumes, and musical numbers with their performances being taped! Or having a cooking class with a famous chef where the guests get to prepare their own dinners and then feast on their creations.</p> <p><strong>What makes you successful as an event planner?</strong><br /> Besides remaining calm through almost any challenge, I am very resourceful and know where to find just about anything. Having worked in a variety of industries during the past 30 years, my experience and my contacts help me get things done on a daily basis. Even more importantly, I know what I don&#39;t know and don&#39;t try to do everything. I am very willing to ask for help, as well as to give it!</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?</strong><br /> BEST: I love the way more conferences are building fun free time activities into attendees&#39; schedules. This gives them a chance to get to know others while bonding over shared passions and relaxing so they are more energized for the structured sessions.<br /> WORST: I am not a fan of virtual sessions during conferences. Although these are being done more often as a cost cutting measure to give more people the chance to &quot;attend&quot; sessions, there is nothing like personal, one on one interactions.</p> <p><strong>What is the best industry book that has helped you as an event planner?&nbsp;</strong><br /> <a href="https://www.amazon.com/gp/product/B00KEBZZEQ/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B00KEBZZEQ&amp;linkCode=as2&amp;tag=ventinterface-20&amp;linkId=88dbd4ca8d3a459c127bc39b4a60ae17" target="_blank">Purple Cow: Transform Your Business by Being Remarkable</a><img alt="" border="0" height="1" src="//ir-na.amazon-adsystem.com/e/ir?t=ventinterface-20&amp;l=am2&amp;o=1&amp;a=B00KEBZZEQ" style="border:none !important; margin:0px !important;" width="1" />, is a book that applies to every industry and I cite it constantly. The premise is to be remarkable and therefore memorable. I make sure every event I produce is one that gets the buzz started and keeps it going long after my guests have gone home.</p> <p><strong>What is the one tool or item you can&#39;t live without on a daily basis as you go about your event planning job?&nbsp;</strong><br /> My phone and color coded notebooks.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">CONNECT WITH SANDY</span></span></strong><br /> <a href="mailto:Sandy.Sloane@SolutionsbySloane.com?subject=Inquiry%20via%20Interviews%20with%20Planners%2C%20Eventinterface">Sandy Sloane</a><br /> President, <a href="http://solutionsbysloane.com/" target="_blank">Solutions by Sloane</a>&nbsp;<br /> Phone: 954-707-2652<br /> <a href="https://www.linkedin.com/in/sandysloane/" target="_blank">LinkedIn</a></p> <p>&nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="event planner news" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Recommended by our team"; amzn_assoc_linkid = "330f3a637c72683bf4169e0668010c58"; amzn_assoc_asins = "B00KEBZZEQ,1591841674,0141036451,B0079UEPVO"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Sandy-Sloane Mon, 18 Sep 2017 08:45:00 -0700 Interviews with Planners – Apryl Roberts http://www.eventinterface.com/blog-article/Interviews-with-Planners--Apryl-Roberts <p>With over 15 years of experience in event design and production, Apryl has an affinity for style and a keen eye for novel design which has earned her many industry awards and recognitions.</p> <p>Memorable Events by Apryl specializes in event production and design, and experiential marketing. Apryl and her team successfully execute events for corporations, non-profit organizations, celebrities and brands on both the agency and client sides. Whether the event is an intimate gathering for two, or a large-scale festival, Apryl believes that the client and guests experience should be memorable.</p> <p><strong>What is the best advice you have ever received as an event planner?</strong><br /> The best advice that I have ever received as a planner is to always be a student of my craft. The event industry is ever changing and you need to make sure that you are growing and changing with it.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> That would be a vegetable garden and chicken farm. The event was a donor reception for the local foodbank and helped to showcase the importance of healthy eating. The best thing about the event was that it helped to highlight a partnership with a local school that grows vegetables and collects fresh eggs for families in the community. It was easy to show attendees firsthand what this partnership looked like at the ground level.</p> <p>The challenge was trying to create a party atmosphere without causing disruption to the hens as well as making sure that the guests were not intrusive to the gardens. Another challenge was that there were limited power sources in the space. I had to be creative by hanging lanterns in the trees and utilizing wireless lighting.</p> <p><strong>What advice would you give to someone entering the event planning industry today?</strong><br /> I would recommend that every event planner has two mentors, one mentor within the event planning industry, and another mentor that focuses primarily on being an entrepreneur. It is important to always be a student of your craft, but also be very proficient in overall business practices. Realize that over time, as you grow, your mentors may change as well.</p> <p><strong>What do you see as the most challenging aspect of being an event planner, and how do you overcome that challenge?</strong><br /> One of the most challenging aspects of being an event planner is that so many people feel that if they can set up a small meeting at work, or plan a get-together for friends, they are suddenly qualified to be an event planner. We professional planners often have to fight to legitimize our skills and knowledge in a world of &quot;social media&quot; planners.&nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Sign up for your Eventinterface free demo today" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>How do you think the event industry will evolve in the next five years?</strong><br /> I think that our industry will continue to grow and advance in the use of event technology. Over time, more things will become virtual and one-on-one interactions will decrease amongst event planners, vendors and clients.</p> <p><strong>What makes you successful as an event planner?</strong><br /> I think that I am successful event planner because of the genuine relationships I build with my clients. I make it a point to truly understand their industry, their needs, and work with them to execute their mission. I truly invest myself into their cause.</p> <p><strong>In your opinion, what is the best and worst event industry trend of the year?</strong><br /> The best industry trend of the year is live streaming. I have held conferences that were live streamed and the virtual attendees are able to control camera angles from their computers as if they were really in the room.</p> <p>The worst trend for me would be virtual event assistants. In my opinion the VA are so removed from reality that they do not correspond with the core values of my company and do not offer a memorable experience for my event attendees.</p> <p><strong>What is the best industry book that has helped you as an event planner?&nbsp;</strong><br /> <a href="https://www.amazon.com/gp/product/0470155744/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0470155744&amp;linkCode=as2&amp;tag=ventinterface-20&amp;linkId=cec7b538d38333f45e16583db8644022" target="_blank">Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events</a><img alt="" border="0" height="1" src="//ir-na.amazon-adsystem.com/e/ir?t=ventinterface-20&amp;l=am2&amp;o=1&amp;a=0470155744" style="border: none !important; margin: 0px !important;" width="1" /></p> <p><strong>What is the one tool or item you can&#39;t live without on a daily basis as you go about your event planning job?</strong><br /> My iPad, I take it everywhere I go. Most of my apps and documents seamlessly sync on it so there is little to no business interruption.<br /> <br /> <strong><span style="color:#90bf5c;"><span style="font-size:14px;">CONNECT WITH APRYL</span></span></strong><br /> <a href="mailto:apryl@makememorable.com?subject=Question%20via%20Interviews%20with%20Planners%20-%20Eventinterface">Apryl Roberts</a>&nbsp;<br /> Lead Producer/Owner, <a href="http://www.makememorable.com" target="_blank">Memorable Events by Apryl</a><br /> Phone: (888) 542-1333<br /> <a href="https://www.linkedin.com/in/apryldroberts/" target="_blank">LinkedIn</a><br /> <a href="https://www.facebook.com/MEBALLC/" target="_blank">Facebook</a><br /> <a href="https://twitter.com/memorableevents" target="_blank">Twitter</a><br /> <strong>Affiliations and Memberships</strong><br /> International Live Events Association, ILEA</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface Newsletter filled with tools, resources and tips for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_search_bar_position = "bottom"; amzn_assoc_ad_mode = "search"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Recommended books for meeting and event professionals"; amzn_assoc_default_search_phrase = "Event Planning"; amzn_assoc_default_category = "Books"; amzn_assoc_linkid = "675a3fe827614bbb27f9293b6554fb74"; amzn_assoc_default_browse_node = "283155"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Apryl-Roberts Wed, 06 Sep 2017 04:00:00 -0700 Top Tips for Planning a Successful Event http://www.eventinterface.com/blog-article/Top-Tips-for-Planning-a-Successful-Event <p>A lot of time and effort goes into planning a work conference or event. If you want it to be successful, it&rsquo;s not a project you can throw together overnight. Put a solid team in place and start planning your event as early as possible. Begin brainstorming locations, themes and agenda ideas.</p> <p>It&rsquo;s important to get your act together with plenty of time to spare, so you are not running around and stressing at the last minute. Make a list of past events and what lessons you can learn from those to take with you as you plan your new event. See our top 4 tips for planning a successful event.&nbsp;</p> <ol style="margin-left: 40px;"> <li><strong>Pick A Prime Location</strong></li> </ol> <p>Do your homework and start searching for the <a href="https://eventstant.com/16-simple-tips-help-pick-right-event-venue/" target="_blank">best venue</a> for your event possible. Understand your budget, the attendees and the event before making a final selection. You definitely want to lock in a destination that is going to be exciting and attractive to the attendees. This is an important decision, so take your time and weigh your pros and cons. Stick to your timeline, because you won&rsquo;t be able to move forward with the other decisions until you determine the location for your event.</p> <ol style="margin-left: 40px;"> <li value="2"><strong>Launch Registration Early</strong></li> </ol> <p>Push really hard to get event registration ready to go as early as possible. The sooner you get it out the door, the quicker registrations will start flowing in. Work <a href="https://www.formassembly.com/blog/event-marketing-landing-page/" target="_blank">on your website</a> as you are narrowing down the location, so it is ready to launch when you have the date and destination confirmed. You want to give attendees enough time to plan ahead for the trip and save the date on their calendars. This will increase your chances for a solid turnout at the event. Offer an early bird special so attendees are encouraged to register right away.</p> <ol style="margin-left: 40px;"> <li value="3"><strong>Market your Event</strong></li> </ol> <p>Marketing your event is super important as you consider the potential success of the event. If you don&rsquo;t have the resources available, use a full service marketing agency, such as <a href="http://clickintelligence.com/link-building/" target="_blank">Click Intelligence</a> to drive traffic and visibility to your event. In order to grow your customer base, you first need to be found. Backlink services are the glue that binds it all together. You want to do what is in your power to ensure people see and know about your event. Get the word out using both online and offline strategies and make sure your target audience is in the know.</p> <ol style="margin-left: 40px;"> <li value="4"><strong>Collect Evaluations</strong></li> </ol> <p>When it is all over, take a bow and remember that you are going to have to do it all again next year. Collect evaluations or surveys from your event attendees, and ask them what they did and did not like about the event. Make sure your event survey it is not too long, so they are not turned off and refuse to fill it out. Be clear and concise about what you are looking for from your event attendees and use their feedback to help guide you as you plan events in the future.</p> <p><strong>Conclusion</strong><br /> Event planning is no easy task. That is why it is key you are prepared and ready to take on the project when it&rsquo;s time. These are our tips for planning a successful event.&nbsp;</p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Recommended books for meeting and event professionals"; amzn_assoc_linkid = "298f6a64ece576fe6bafde0651c0617d"; amzn_assoc_asins = "0131149385,041557742X,1118591127,B003BGUOOW"; </script> <script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> http://www.eventinterface.com/blog-article/Top-Tips-for-Planning-a-Successful-Event Tue, 05 Sep 2017 14:34:00 -0700 How to Hire an AV Company for Your Event http://www.eventinterface.com/blog-article/How-to-Hire-an-AV-Company-for-Your-Event <p>On this episode of Event TALK we are speaking with Will Thompson, Business Development Manager at Atema Partners. Our discussion focuses on best practices and tips for event planners in hiring and working with AV companies.</p> <p><strong>Listen to show host Al Wynant and guest&nbsp;Will Thompson discuss the following:</strong></p> <ul style="margin-left: 40px;"> <li>The items an event planner needs to know before reaching out to an Audio Visual or Production Company with a Request for Proposals.</li> <li>How event planners can overcome challenges in working with AV companies.</li> <li>What event planners need to negotiate with venues to insure an outside AV company can successfully prepare and perform on the job.</li> <li>Latest AV trends event planners can implement to bring events to the next level.</li> <li>Top 3 tips planners need to keep in mind in working with an AV company.</li> </ul> <p style="text-align: center;"><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>LISTEN TO THE SHOW</strong></span></span></p> <p style="text-align: center;"> <audio controls=""><source src=" https://s3-us-west-1.amazonaws.com/eieventtalk/how-to-hire-an-av-company-for-your-event.m4a" /> Your browser does not support this audio element.</audio> </p> <p>&nbsp;</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>ABOUT OUR GUEST</strong></span></span><br /> Will Thompson is Business Development Manager at Atema Partners. Besides helping people pronounce the name of the company, Will helps clients in the meeting and events industry have a transformative experience with an audio visual company. His number one value is the importance of building authentic relationships with people, and to help them find the solutions to their problems, in and out of the AV industry. &nbsp;Will&nbsp;lives in Denver with his wife, Annie and their dog, Roger, who, let&rsquo;s be honest, is spoiled out of his mind. &nbsp;Connect with Will at&nbsp;<span style="color: rgb(85, 85, 85); font-family: arial, sans-serif; font-size: 12.8px; font-variant-ligatures: normal; orphans: 2; widows: 2;"><a href="mailto:will@atemapartners.com?subject=Inquiry%20via%20Eventinterface%20Event%20TALK%20podcast">will@atemapartners.com</a>.</span></p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>RELATED SHOWS</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/From-RFP-to-Venue-Contract">From RFP to Venue Contract</a><br /> <a href="https://www.eventinterface.com/blog-article/Working-in-NonTraditional-Event-Venues">Working in Non-Traditional event Venues</a></p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface Newsletter filled with tools, resources and tips for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> http://www.eventinterface.com/blog-article/How-to-Hire-an-AV-Company-for-Your-Event Tue, 05 Sep 2017 05:36:00 -0700 How to Broaden the International Appeal of Your Event Planning Business http://www.eventinterface.com/blog-article/How-to-Broaden-the-International-Appeal-of-Your-Event-Planning-Business <p>After achieving much success with a local customer base, many event planning and small businesses often decide to take the next big step by expanding internationally. Yet, it is essential not to rush in when moving from a domestic to an international market. We are therefore offering some helpful tips on how to broaden the international appeal of your event planning business.</p> <ol style="margin-left: 40px;"> <li><strong>Find an International Partner or Brand Ambassador</strong></li> </ol> <p>Try not to go it alone when expanding your event planning business internationally. It is essential to create a partnership with someone who can help you break into the market, such as an <a href="http://fortune.com/2015/08/26/finding-right-overseas-partners/" target="_blank">overseas business partner</a>, mentor or brand ambassador.</p> <p>Work alongside someone who not only understands the marketplace you are trying to break into, but who has a genuine passion for your brand. Also, consider what you want from a business partner or brand ambassador, which will allow you to set and stick to your expectations. This will ensure you do not work with the wrong partner, who may cause your event planning business more harm than good.</p> <ol style="margin-left: 40px;"> <li value="2"><strong>Hire the Right Team</strong></li> </ol> <p>Your employees will often make or break your success in an international market. Your event planning business&rsquo; needs are bound to change when advertising to a global market, which is why you will need a talented, flexible team who can help you overcome any cultural and language barriers. Otherwise, you may fail to provide the same standard of customer service, which could impact your overseas success.</p> <ol style="margin-left: 40px;"> <li value="3"><strong>Streamline Your Internal Process</strong></li> </ol> <p>Expanding internationally will take a great deal of time and resources, which is why you must streamline your internal processes to create a more productive event panning business. You must, therefore, build on your strengths and improve your company&rsquo;s weaknesses, so you can create a more efficient and professional organisation.</p> <p>For example, allow employees to work and communicate via the cloud with the help of <a href="http://www.bytes.co.uk/office-365/buy-microsoft-office-365" target="_blank">Bytes</a>, who can provide Office 365 that can offer Microsoft Office apps, unlimited email, HD video conferencing and a unified eDiscovery centre, plus more. You can also plan your events and work anywhere in the world on any device using the software, if you have an internet connection.</p> <ol style="margin-left: 40px;"> <li value="4"><strong>The Right Marketing</strong></li> </ol> <p>Marketing to international territories will be a lot different to advertising domestically. You will have to consider different languages, time zones and, of course, <a href="http://smallbusiness.chron.com/examples-cultural-differences-business-21958.html" target="_blank">cultural differences</a>. It&rsquo;s essential every marketing campaign is carefully considered with a culture in mind, or you may run the risk of offending your target market, which could signal the end of your international event planning business before you have even started.</p> <ol style="margin-left: 40px;"> <li value="5"><strong>Adjust Your Sales Tactics</strong></li> </ol> <p>You may have to alter your sales strategy or completely change a product or service to appeal to a foreign market. Alter your product range or how your offer your event planning services, and tactics to complement local tastes, customer demand and a gap in the market, while remaining true to the brand identity you have already established. Don&rsquo;t be afraid to come up with new ideas, which might be the perfect fit for a target audience overseas.</p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Recommended by our team"; amzn_assoc_linkid = "4154275e1c4dff4b2a6fa02408c44ebc"; amzn_assoc_asins = "0313397171,B01K3PL0P0,B015P1A2ME,159139113X"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> http://www.eventinterface.com/blog-article/How-to-Broaden-the-International-Appeal-of-Your-Event-Planning-Business Tue, 05 Sep 2017 05:00:00 -0700 Interviews with Planners – Diane Tighe http://www.eventinterface.com/blog-article/Interviews-with-Planners--Diane-Tighe <p>Diane Tighe is the director of catering and conference services at Washington Duke Inn and Golf Club, a AAA Four Diamond Award-winning hotel, in Durham, N.C., located on the campus of Duke University. As director of catering and conference services, she leads all the Inn&rsquo;s conference planning initiatives, which entails servicing the many meetings, conferences, incentive trips, corporate getaways and intimate trade shows hosted at the Inn.</p> <p><strong>What is the best advice you have ever received as an event planner?</strong><br /> My best advice came from a quote a client shared with me: &ldquo;What I didn&rsquo;t know I didn&rsquo;t get right.&rdquo; It is really a huge part of being a successful event planner. You have to know how to ask questions as well as be able to dissect information given.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> In our hotels parking lot.</p> <p style="margin-left: 40px;"><strong><em>What was great?</em></strong><br /> It was great to think outside of the box. We had to position a tent in a location that had a 12-foot slope over the course of a 120-foot run. The area had to have trees and lighting relocated. We had to create a sub floor, and work around the larger trees that we were not able to relocate.<br /> <strong><em>What was challenging?</em></strong><br /> Working with all parties involved to make sure everything and everyone was on the same page. It took a week to remove and relocate trees and lighting, load in the sub floor, construct a function tent as well as a tent for a kitchen. Securing additional rented kitchen equipment and lighting. These were all additional factors along with adding a ramp that created a 12-foot grade at the entry. Securing safety rails, and because the temperature decided to plummet two days prior to the event, heating needed to be added to insure the comfort of our event attendees.</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Become a better event planner with Eventinterface, request your free demo today" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>What advice would you give to someone entering the event planning business today?</strong><br /> You must be passionate about wanting to connect with your clients. You need to be a great listener to understand your client&rsquo;s needs. You need to hear what they are telling you, and be able to ask questions on what they are not telling you. You cannot be an order taker! You need to be an excellent communicator with your event team, and with your clients. You need to make sure you have all your details lined up, you need a plan A, plan B and sometimes a plan C.</p> <p><strong>What do you see as the most challenging aspect of being an event planner, and how do you overcome that challenge?</strong><br /> The most challenging fact of being an event planner is receiving last minute information that was not made available to you when it was needed, then figure out how to overcome that challenge? Make sure you surround yourself with the best vendors and event staff. Building strong relationships with your team is invaluable when you have a curve ball thrown at you. You need to be able to adapt quickly, and remember, it is never a one man show. As an event planner, you are part of a team. You need to make sure you have team members, who like you, are dedicated to executing a successful event. Challenges happen, you need to be flexible, move quick, and think on your feet.</p> <p><strong>How do you think the event industry will evolve in the next five years?</strong><br /> We will see more involvement with AV technology. The ability to produce a meeting that will stimulate the guests and motivate everyone to reach a desired outcome is enhanced when event attendees are engaged. We are seeing a trend with clients using more AV in their meetings to enhance the delivery for their attendees.</p> <p><strong>What makes you successful as an event planner?</strong><br /> Never saying I have done it all. Always looking for new, out of the box options, and ways to WOW my clients. Building relationships with my event clients and letting them know that I am part of their team. I know I have one time to get it right. There are no do-overs in the event industry.</p> <p><strong>In your opinion, what is the best and worst event industry trend of the year?&nbsp;</strong></p> <p style="margin-left: 40px;"><strong><em>Best:</em></strong><br /> Having more of a Ted Talk style dialogue and fireside chats for stage sets.<br /> <strong><em>Worst:&nbsp;</em></strong><br /> Having a boardroom table that is way too big for effective dialogue.</p> <p><strong>What is the best industry book that has helped you as an event planner?</strong><br /> Actually, I would have to say instead of a book, being involved in event community associations has been more of a help than any book. NACE, ILEA and publications like BIZ BASH and Meetings Today.</p> <p><strong>What is the one tool or item you can&#39;t live without on a daily basis as you go about your event planning job?</strong><br /> My cup of coffee! And then having a great team of co-workers. I truly could not do anything without them.</p> <p><strong><span style="font-size:14px;">CONNECT WITH DIANE</span></strong><br /> <a href="mailto:dtighe@wdigc.com?subject=Request%20via%20Interviews%20with%20Planners">Diane Tighe, CPCE</a><br /> Director of Catering &amp; Conference Services, <a href="https://www.washingtondukeinn.com/durham-meetings/" target="_blank">Washington Duke Inn and Golf Club, and JB Duke Hotel</a><br /> Phone: (919) 490.0999 ext. 6129 to speak with a meeting specialist<br /> <a href="https://www.facebook.com/WashingtonDukeInn" target="_blank">Facebook</a><br /> <a href="https://twitter.com/WashingtonDuke" target="_blank">Twitter</a></p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_search_bar_position = "bottom"; amzn_assoc_ad_mode = "search"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Our team recommends:"; amzn_assoc_default_search_phrase = "Event planning"; amzn_assoc_default_category = "All"; amzn_assoc_linkid = "206b7f91f0eeebf14e80ba68b946aa36"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface Newsletter filled with tools, resources and tips for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Diane-Tighe Fri, 01 Sep 2017 13:08:00 -0700