Eventinterface http://blog.eventinterface.com Resource Blog & News en-US Copyright 2017, Eventinterface Fri, 18 Aug 2017 05:00:00 -0700 Sat, 19 Aug 2017 21:08:32 -0700 60 4 Ways to Market Your Event to Millennials http://www.eventinterface.com/blog-article/4-Ways-to-Market-Your-Event-to-Millennials <p>Move over, Baby Boomers, <a href="http://www.pewresearch.org/fact-tank/2016/04/25/millennials-overtake-baby-boomers/" target="_blank">Millennials have taken over</a> as the largest demographic in the United States. They&rsquo;re the 18-34 year olds who are attending a great deal of your events and have an astounding amount of buying power. So, if you haven&rsquo;t taken a concerted effort in reaching this audience, you are missing out. Why? <a href="https://www.eventbrite.com/blog/millennials-event-trends-ds00/" target="_blank">Consider this fact</a>: 75% of Millennials value experiences over material things. When you are planning out your event marketing strategy, be sure to include these four ways to market your event to Millennials.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">1. HANG OUT WHERE MILLENNIALS HANG OUT ONLINE</span></span></strong><br /> If you want to market to a Millennial, put yourself in our shoes. We are a generation that grew into technology becoming second nature to us. We live for virtual connectivity, especially at events, but certainly in our everyday lives. With these things in mind, it&rsquo;s no wonder we spend so much time online.</p> <p>Step one in figuring out the best way to <a href="https://www.socialtables.com/blog/event-marketing/event-marketing-plan/" target="_blank">market your event</a> to Millennials is to find out where we hang out online. 23% of our time online is spent on social media and blogs, so this is a great place to start. Millennials love interacting with brands, so find out which social network you have the most engagement on. Facebook Insights, Twitter Analytics, and the myriad of free Instagram tools can help shine a line on which network is most worthy of your time. When you find the leading social network (or two!), take time to build content around your event to post. Tell us through social posts what is so special about your event. It could be the keynote speakers, the awesome venue, or the people who have signed up so far. Showing us the why we should want to attend is a powerful message. Plus, it&rsquo;s never too early to generate FOMO.</p> <p>And whatever you do: don&rsquo;t try to market your brand 100%, on every social network, all of the time. It&rsquo;s not sustainable and you run the risk of marketing yourself potentially to an empty room.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">2. MAKE MESSAGING FEEL NATIVE</span></span></strong><br /> Another option for marketing your event is leveraging digital ads to reach a wider audience. I know what you might be thinking: digital ads have a bad reputation. They are jarring, they are intrusive, and they are hardly ever anything you actually want to click on. So, when it comes to messaging around your event, make it feel native to our social feeds.</p> <p>This may require a little bit of testing on your end to see what kind of messaging resonates the best with your audience. For example: do animated gifs always earn you a retweet? Are funny posts the way to go? Or is simple, clean imagery the best way to get engagement? Mimic your best performing content when you market your event via a digital ad. The likelihood that you&rsquo;ll earn a click, share, or best case scenario, a ticket signup, is highly likely.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">3. TARGET THE RIGHT AUDIENCE&nbsp;</span></span></strong><br /> If you decide to continue on the path of launching digital ads, make sure to target the right audience. And it&rsquo;s no secret that Millennials look for social proof from their favorite social networks like Instagram or Twitter. So how do you get your event head in front of the right target audience? Most social networks allow you to serve up your ad based on a targeted, geographic area and based on things your followers have liked.</p> <p>So, if it&rsquo;s Millennials you&rsquo;re interested in marketing to, make sure you specify the demographic (18-34 years old), their likes, and their geographic location.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">4. DON&rsquo;T JUST ASK FOR SOCIAL SHARE, INCENTIVIZE IT</span></span></strong><br /> It&rsquo;s always a best practice to add social share buttons about your event. Include <a href="https://www.socialtables.com/blog/social-media/drive-event-ticket-sales/" target="_blank">social share buttons</a> on blog posts as a call to action, on the event information page, or simply on your website. But, if you want to amp up marketing your event to Millennials with social shares, you can incentivize them.</p> <p>If you have an event website that also includes an online community of attendees, incentivize social shares with discount referral codes. The referrer can receive exclusives to the event and the referee can get a discount to the event. By encouraging social shares with those who have signed up for the event, you&rsquo;re activating your attendees to market the event on your behalf. &nbsp;</p> <p>With the Millennial population taking over as one the largest demographic in the United States, you&rsquo;d be remiss if you didn&rsquo;t market to this generation. They&rsquo;re attending events at record highs which can inevitably mean an increase in revenue generated from ticket sales for you. With careful marketing planning well-before the event happens, you&rsquo;ll be able to devise a plan to maximize your reach to this demographic.</p> <p><em>Which other ways do you market your event to millennials? Share them with us in the comments below or send us a tweet @socialtables!</em></p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;"><img alt="" src="https://eieventimages.s3.amazonaws.com/1503028292_Laura-Lopez_Socialtables-and-eventinterface-guest-blogger.png" style="width: 150px; height: 150px; float: left; margin: 6px;" />GUEST AUTHOR</span></span></strong><br /> Laura Lopez is the Senior Community Manager at <a href="http://www.socialtables.com" target="_blank">Social Tables</a>. The award-winning platform has been used to source, plan and execute over two million events since 2011. In her role, she puts the &ldquo;social&rdquo; in Social Tables through generating brand awareness both online and off through content, digital marketing, industry partnerships, and events.</p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Eventinterface staff picks"; amzn_assoc_linkid = "4371ed3a0e3c6172216b324a0fb6cdec"; amzn_assoc_asins = "0814433227,1119369045,0692472398,B072J9NQP3"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p>&nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface Newsletter filled with tools, resources and tips for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> http://www.eventinterface.com/blog-article/4-Ways-to-Market-Your-Event-to-Millennials Fri, 18 Aug 2017 05:00:00 -0700 Interviews with Planners – Susan Sexton http://www.eventinterface.com/blog-article/Interviews-with-Planners--Susan-Sexton <p>Susan Sexton Blend Custom Parfum Studio&rsquo;s CEO Susan brings decades of experience in marketing communications, branding and event strategy, and planning gained from both the corporate and agency sides of the business. Her personal brand is intuitive, creative and international in scope. She enjoys collaborating with like-minded professionals in designing event concepts that are influential, memorable and fun.</p> <p>After a successful career in advertising, Susan expanded her repertoire to include sensory branding events whereby she could combine her passion for corporate marketing with her love of all things fragrant to create influential experiences.</p> <p>At Blend Custom Parfum, Susan founded a sensory branding team-building concept whereby corporations may entertain their employees, customers or guests in an engaging way and truly tap into being memorable. The Mysterious Art of Fragrance concept has become popular to entertain, engage and influence audiences of all kinds. Clients include UPS, Equifax, The Southern Company, Cox Communications, Americas Mart, Chateau Elan, Beau Rivage, Travel Alberta, Georgia- Pacific, Atlanta Botanical Garden, Galimard Parfumerie, and Tangerine Travel.</p> <p><strong>What is the best advice you have ever received as a planner?</strong><br /> Have the space ready an hour before the event. People will arrive early, and it is always best to be prepared before guests begin to arrive. Always check and double-check all of the details. The Devil is in the Details.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> The cask room in a French Chateau was one of the most interesting locations we planned an event at. It was very intriguing in terms of ambiance, with large oak casks lining the walls and medieval armor as decor. Among the challenges was the dim lighting and the difficulty to set-up the venue due to unusual supports in the rooms. The final product was worth the details we had to work around. We simply had to vary our approach to set up and get creative in order to move around the room efficiently. We took care of the guests and they did not perceive any problems. It was seamless.</p> <p><strong>What advice would you give to someone entering the business today?&nbsp;</strong><br /> Access your strengths and weaknesses and compare them to the attributes needed to be a corporate meeting planner. Being consistently on time, liking the details, being a people person and a problem solver are all necessary to be successful in the business. And, be sure you are willing to work long hours.</p> <p><strong>What do you see as the most challenging aspect of being a planner, and how do you overcome that challenge?</strong><br /> Keeping the team motivated, enthused and in lockstep. To overcome challenges, be clear on expectations and instructions, lead by example, have fun, and reward your team&rsquo;s efforts.&nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Sign up for your free Eventinterface demo" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>How do you think our industry will evolve in the next five years?</strong><br /> I think the industry will continue to become more creative and festivalized in approach. In other words, many aspects of an event will come together to complete the whole story. Sensory experiences will become more common whereby music, smell, touch, taste will all merge for one central effect. I think there will be less emphasis on technology and a specific age target. More emphasis on educational approaches.</p> <p><strong>What makes you successful as a planner?</strong><br /> Passion is what makes the difference. Having all the parts and pieces of event planning isn&#39;t enough. You have to really love what you do and what you create. When you do, the event is mesmerizing. You have to have the magic.</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?</strong><br /> Worst is targeting everything to millennials.</p> <p>Best trend is educational and experiential approaches that truly engage and inspire attendees.</p> <p><strong>What is the best industry book that has helped you as a planner?</strong><br /> <a href="https://www.amazon.com/gp/product/1118297709/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1118297709&amp;linkCode=as2&amp;tag=ventinterface-20&amp;linkId=4d6970f9ae6db7d60c578d6d36c48f37" target="_blank">Zig Zag: The Surprising Path to Greater Creativity</a><img alt="" border="0" height="1" src="//ir-na.amazon-adsystem.com/e/ir?t=ventinterface-20&amp;l=am2&amp;o=1&amp;a=1118297709" style="border:none !important; margin:0px !important;" width="1" />&nbsp;by Keith Sawyer.</p> <p><strong>What is the one tool/item you can&#39;t live without on a daily basis as you go about your planning job?&nbsp;</strong><br /> My phone. It&#39;s my everything.</p> <p><strong>CONNECT WITH SUSAN</strong><br /> <a href="mailto:sesexton@live.com?subject=Interviews%20with%20Planners%20Inquiry">Susan Sexton</a><br /> CEO, <a href="http://www.blendcustomparfum.com" target="_blank">BLEND Custom Parfum Studio</a><br /> Phone Number: (404) 202-5503<br /> <a href="https://www.linkedin.com/in/susan-sexton-179b502/" target="_blank">LinkedIn</a><br /> <a href="http://facebook.com/blendcustomparfum" target="_blank">Facebook</a><br /> <a href="https://twitter.com/blendparfum" target="_blank">Twitter</a><br /> <strong>Affiliations and Memberships:</strong><br /> International Perfume Bottle Association, PRSA.</p> <p><strong>RELATED POSTS</strong><br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Justin-Hersh">Interviews with Planners &ndash; Justin Hersh</a>.<br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Betty-Owens">Interviews with Planners &ndash; Betty Owens</a>.</p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Eventinterface Staff Picks"; amzn_assoc_linkid = "c699cbc996db12bfc9795b71f92eea35"; amzn_assoc_asins = "B007H9H23U,0131149385,0470155744,1882345460"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p><br /> <a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface Newsletter filled with tools, resources and tips for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Susan-Sexton Fri, 18 Aug 2017 04:00:00 -0700 Interviews with Planners – Erik Fabian http://www.eventinterface.com/blog-article/Interviews-with-Planners--Erik-Fabian <p>Erik Fabian is a brand marketer and event maker formerly at Moleskine and Greenhouse Software. He has an MFA in performance from the School of The Art Institute of Chicago and been devising events for 20 years. He is especially fond of creating participatory cultural and business events where people make things together. He currently helps founders launch and build new brands at Upright Brand.</p> <p><strong>What is the best advice you have ever received as a planner?</strong><br /> Build plans backwards in time. Work from the end goal back to the beginning.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> In Miami during Art Basel Miami many of the satellite fairs occupy hotels with the galleries displaying their wares in the hotel rooms. I created a site for a small art performance in a hotel room bathroom for a gallery. Guests would enter one at a time and take part in a rather mysterious experience. It was a novel site and experience for the guests that created buzz for the gallery. Of course, working with the available space is always a challenge but it can be useful to design within constraints. I just had to keep it simple to not ask too much of the space or guest.</p> <p><strong>What advice would you give to someone entering the business today?</strong><br /> Study design, storytelling, and technology. Learn to make your events unique experiences rather than larger versions of a corporate meeting. People hate meetings but they love sharing their knowledge and meeting interesting people.</p> <p><strong>What do you see as the most challenging aspect of being a planner, and how do you overcome that challenge?</strong><br /> Events are not a website. Events have always been relatively hard to measure, seen as costly, and underestimated in terms of workload to execute properly. Today is even worse because digital marketing is setting very lean expectations on efficiency, cost, and metrics. I think the first step is educating non-planners on the effort it takes to execute an event in the physical world, what that costs, and what is a realistic measurement expectation based on the budget available. I also think it is on planners to continually underline the impact and unique quality the experience events offer. That fact that we spend so much time online make the time we spend together all the more valuable.</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Sign up for your free Eventinterface Demo" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>How do you think our industry will evolve in the next five years?</strong><br /> Technology and media will continue to be the elephant in the room. The normalization of Augmented and Virtual Reality in the next couple years will radically change how people participate in events. Webinar type formats and physical events will bleed into each other. I think there is conference burnout as well. Smaller events will become more important.</p> <p><strong>What makes you successful as a planner?</strong><br /> I am creative, organized and empathetic. I have a strong sense of space, narrative, design, and human psychology.</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?</strong><br /> There is still way too much cheap swag given out at events. Tech events are particularly guilty of this.</p> <p>I am excited to see folks continue to experiment with formats whether self-organizing unconference type events or more small group events.</p> <p><strong>What is the best industry book that has helped you as a planner?</strong><br /> <a href="https://www.amazon.com/gp/product/0812993012/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0812993012&amp;linkCode=as2&amp;tag=ventinterface-20&amp;linkId=a5a7455bd5ccec337c027ddc9bc85d7d" target="_blank">Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration</a><img alt="" border="0" height="1" src="//ir-na.amazon-adsystem.com/e/ir?t=ventinterface-20&amp;l=am2&amp;o=1&amp;a=0812993012" style="border:none !important; margin:0px !important;" width="1" /> is about how Pixar manages creative teams and their approach to making films. Creating a film and an event have a lot in common.</p> <p><strong>What is the one tool/item you can&#39;t live without on a daily basis as you go about your planning job?</strong><br /> Google Docs.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">CONNECT WITH ERIK</span></span></strong><br /> <a href="mailto:hello@uprightbrand.me?subject=Interviews%20with%20Planners%20Inquiry">Erik Fabian</a><br /> Founder, <a href="https://www.uprightbrand.me" target="_blank">Upright Brand</a><br /> <a href="https://www.linkedin.com/in/erikfabian/" target="_blank">LinkedIn</a><br /> <a href="https://twitter.com/ErikFabian" target="_blank">Twitter</a></p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">RELATED POSTS</span></span></strong><br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Claus-Raasted">Interviews with Planners &ndash; Claus Raasted.</a><br /> <a href="https://www.eventinterface.com/blog-article/Working-in-NonTraditional-Event-Venues">Working in Non-Traditional Event Venues</a>.</p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Eventinterface Staff Picks"; amzn_assoc_linkid = "1d776b891f2f8521dbe231452d9bfa35"; amzn_assoc_asins = "0240812247,0998214906,1584235187,3035610207"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface Newsletter filled with tools, resources and tips for meeting and event planners" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Erik-Fabian Wed, 16 Aug 2017 04:00:00 -0700 How to monetize your event content for free http://www.eventinterface.com/blog-article/How-to-monetize-your-event-content-for-free <p>As a meeting organizer, you spend an exorbitant amount of time insuring that your program is the best possible. You scrutinize hundreds, if not thousands of speaker proposals. Then, you collect presentations and handouts to share with your attendees. During the event, you record your sessions. Once your event wraps you are left with an extremely valuable catalog of content. In most instances, some of this content is made available on social networks, or association and company websites. As organizers, you move on to the next event and slowly forget about the amazing content you just delivered to your participants. You seem to forget all the work you poured into creating your remarkable program. You forget the significance of your content, that your content has an educational and monetary value. After all, isn&rsquo;t the program the reason people paid to come to your conference?</p> <p>Most associations and companies have years of well-curated event content. It&rsquo;s just sitting on a hard drive, waiting to be discovered again. Would it not be great if you could put this resource to work? Use it to engage and educate a larger percentage of your stakeholders? Attract new people to your program, cause, product or brand? Generate revenue for your organization, association or company?</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">DID YOU KNOW?</span></span></strong><br /> &ldquo;Only 15 to 20 percent of possible attendees participate in your conferences and events. People stay home for a variety of reasons, from budget to personal. A large percentage of these individuals still wants to learn, network and connect,&rdquo; said Al Wynant, Eventinterface Co-Founder and CEO. &ldquo;Sharing a few videos and some materials post-conference doesn&rsquo;t service these people. Creating an online content resource for your live attendees and opening this up to your prospects at home allows you to engage a larger percentage of people, share valuable content and create engaging best-in-class online communities around your cause, product, service and brand. This is why we created Eventinterface DISCOVER,&rdquo; said Wynant.</p> <p>Eventinterface DISCOVER allows meeting organizers to use program content and build an engaging, best-in-class online community, inviting individuals who could not participate in a conference to join an online community, focused on content, learning and networking. Conference organizers can do this using the materials already created for their live events without any additional investment or resources. &ldquo;Building this community, accessible by registration, allows meeting organizers to increase engagement, generate revenue and access valuable business intelligence from participants,&rdquo; said Wynant.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">A CASE STUDY</span></span></strong><br /> This biannual science conference attracts on average 125 international attendees. Approximately 375 attendees are not able to attend, mainly for budgetary considerations. Thirty-five speakers present highly scientific papers at this conference. Presentations are never posted publicly, and the conference generally breaks even.</p> <p>For the following conference, the organizer worked with the speakers to obtain permission to share presentations and abstracts. These were posted to Eventinterface once the event concluded, and allowed the organizers to sell access to stakeholders who were not able to attend the conference. The 375 at home prospects were invited to buy into the conference community for a fee, at about half of the conference registration fee. 307 at home attendees purchased access at $995 each.</p> <p>Stakeholder engagement went from 25% to 87% and the conference went from breaking even to generating an additional $305,465. These were excellent results, and may not be typical for all conferences, but show the potential of creating post-conferences communities to extend engagement and opening up conference content to your full audience.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">HOW DOES IT WORK?</span></span></strong><br /> Eventinterface DISCOVER is free to use for conference organizers who want to build post-conference communities. Eventinterface will work with organizers to create the community and assist in the promotion and maintenance of the community. Eventinterface will help you monetize your content with your own members, employees, customers and prospects. You will be able to use Eventinterface DISCOVER to increase your overall engagement and long-term revenue of your conferences.</p> <p>Interested in learning how Eventinterface DISCOVER can help you increase your stakeholder engagement and generate more event revenue for free? Request more details <a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDISCOVER/formperma/1bg8d0ab_C1K2jC_12200dMhF" target="_blank">here</a>.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">About Eventinterface DISCOVER.</span></span></strong><br /> Eventinterface DISCOVER is a project of Eventinterface, a software platform to manage and engage attendees. More information at <a href="http://www.Eventinterface.com">www.Eventinterface.com</a>.</p> <p>&nbsp;</p> http://www.eventinterface.com/blog-article/How-to-monetize-your-event-content-for-free Tue, 15 Aug 2017 09:21:00 -0700 The Meeting Planning Industry Needs a Lasting Strategy http://www.eventinterface.com/blog-article/The-Meeting-Planning-Industry-Needs-a-Lasting-Strategy <p>On this episode of Event TALK we are speaking with Christy Lamagna, Founder and Chief Strategist of Strategic Meetings and Events. Our discussion focuses on the need for the planning industry, and meeting professionals to be more strategic to insure long-term success.</p> <p><strong>Listen to show host Al Wynant and guest </strong><strong>Christy Lamagna</strong><strong> discuss the following:</strong></p> <ul style="margin-left: 40px;"> <li>The definition of &ldquo;strategy&rdquo; as it relates to the event and meeting planning industry?</li> <li>Why the industry is not as strategic as one might expect.</li> <li>The pain points and top areas of interest the industry could address by being more strategic as a whole.</li> <li>How an individual planner can play a role in being more strategic.</li> <li>Top pieces of advice for planners who want to be more strategic and successful in their profession.</li> </ul> <p style="text-align: center;"><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>LISTEN TO THE SHOW</strong></span></span></p> <p style="text-align: center;"> <audio controls=""><source src=" https://s3-us-west-1.amazonaws.com/eieventtalk/Event+TALK+with+Christy+Lamagna+on+Strategic+Event+Planning.m4a" /> Your browser does not support this audio element.</audio> </p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>ABOUT OUR GUEST</strong></span></span><br /> Christy Lamagna, Founder and Chief Strategist of Strategic Meetings and Events has 27 years of experience in the industry. She is a former Vice President of a Fortune 20 company and a member of five start-up organizations. She is a nationally recognized, award-winning strategic planner and entrepreneur, she writes for multiple industry publications, speaks at conferences worldwide, has a private coaching practice and has taught event and meeting management classes at a college level for 10 years.</p> <p>She is now working on an industry textbook focusing, on the science of strategic planning. She speaks at industry events whenever possible as a way of giving back to the profession that has given her 27 years of career satisfaction.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>RELATED SHOWS</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/Facial-recognition-comes-to-event-checkin">Event TALK: Facial Recognition Comes to Event Check-In</a>.<br /> <a href="https://www.eventinterface.com/blog-article/Working-in-NonTraditional-Event-Venues">Event TALK: Working in Non-Traditional Event Venues</a>.</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Eventinterface Newsletter Sign Up" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> http://www.eventinterface.com/blog-article/The-Meeting-Planning-Industry-Needs-a-Lasting-Strategy Tue, 15 Aug 2017 04:00:00 -0700 Interviews with Planners - Alecia May http://www.eventinterface.com/blog-article/Interviews-with-Planners--Alecia-May <p>Alecia May is a transformational event strategist with over 12 years of experience in the event planning industry. She started her company, Eventistry by Alecia, when she realized the need for an expert event planner who could work remotely with clients, and still handle almost every aspect of the planning process to put together exceptional live events. Over the years, she has planned thousands of intimate retreats, corporate seminars, and massive weekend conferences, allowing her to hone her skills and equipping her with the knowledge and expertise to flawlessly design and execute complex events.</p> <p>Alecia takes her services further by implementing her marketing and branding expertise to create tailored strategies that target the right audience, increase event and brand awareness, sell sponsorships, and grow attendance, resulting in positive feedback.</p> <p>She works with a variety of clients but specializes in creating transformational events for women entrepreneurs in the coaching and lifestyle sectors. Alecia is fluent in Spanish, French, and Italian and has planned events domestically across North America and internationally, including the Netherlands, France, Chile, UAE, and China.</p> <p><strong>What is the best advice you have ever received as a planner?</strong><br /> Stop saying &ldquo;yes&rdquo; to everybody. It&rsquo;s tempting to take on as many clients and projects as appear in your inbox but don&rsquo;t. Be hungry for the work but also be discerning - only work with those clients who are a good match for your style and personality and vice versa. There&rsquo;s little to be gained from spending your time and efforts working with clients who just aren&rsquo;t on the same page as you because you&rsquo;ll end up struggling to produce the event that they want, and&nbsp; an event that you are proud of.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> I&rsquo;m grateful that my career allows me to work with people and their events all over the world but to this day, I still remember trying to plan an event in China. It was, without a doubt, unique and an incredible opportunity but not without its challenges! Between the time zone differences and the language and cultural barriers, even the simplest things had to be checked and re-checked, just to make sure nothing was lost in translation. I can now say that I successfully planned an event in China but wow, what a learning experience that was!</p> <p><strong>What advice would you give to someone entering the business today?</strong><br /> Just do it! It sounds easy but it is even easier to NOT do something because you are afraid of failing. Ask yourself what is the worst thing that could happen? Yes, you will probably fail at some things, and you will definitely make mistakes, but at least you tried and learned. Forget the past, remember the lesson.</p> <p><strong>What do you see as the most challenging aspect of being a planner, and how do you overcome that challenge?</strong><br /> For me, because I am a remote event planner, it&rsquo;s communication. When you are working with someone in person and have face to face meetings, you can read body language, facial expressions, and can take part in organic conversations. It is a lot easier to pick up on your client&rsquo;s style and what they might want or be thinking. When you are mostly communicating with clients through email, chats, and the occasional Skype call, you have to be hyperaware and be able to nail their personalities from the get-go in order to figure out the best ways to convey ideas, opinions, and questions so that the event is a success.</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Sign up for your free Eventinterface demo today" src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>How do you think our industry will evolve in the next five years?</strong><br /> I think digital event strategists are going to be even more in demand. I am a huge supporter of live events because you can&rsquo;t emulate that kind of vibe and experience through a screen, but I think there is going to be a huge shift into either turning them into hybrid events with plenty of live streaming and other forms of virtual participation or going completely digital.</p> <p><strong>What makes you successful as a planner?</strong><br /> Aside from the usual planner traits of being detail oriented and a perfectionist, I think it&rsquo;s my intuition about clients - I can quickly assess their personality, working style, and what they need and want- as well as the ability to visualize the whats and hows of an event within minutes of a client explaining what they are looking for.</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?</strong><br /> The best trend is smart implementation of technology through using apps for event planning, social connections, visibility, and ticket sales. Things are more streamlined and we can reach a wider audience at the same time.</p> <p>The worst is the imbalance of power when it comes to sponsors and vendors. I have seen too many events where they seem to run the show, with too much selling and just taking over the overall vibe. There has to be a nice, even playing field that does not take away from the event itself.</p> <p><strong>What is the best industry book that has helped you as a planner?</strong><br /> &quot;The Wiley Event Management Series&#39; Special Events: A New Generation and the Next Frontier&quot; by Joe Goldblatt. The author takes you through the event planning process step-by-step, which is especially invaluable for new event planners. There are a lot of things that we take for granted or that just seem obvious as seasoned planners, but this book covers all those things that you don&rsquo;t know at the beginning. It&rsquo;s a perfect way to get started in the industry and I still find myself revisiting it from time to time!</p> <p><strong>What is the one tool/item you can&#39;t live without on a daily basis as you go about your planning job?</strong><br /> Using Asana has been the perfect solution to keeping my professional life organized and on track. Not only does it allow me to communicate with my remote team, but it also provides a platform where my clients and I can communicate back and forth without lost emails. It is also been extremely helpful in larger projects because I can break everything down into smaller, more manageable tasks, and still make sure that I hit the goals and milestones leading up to the event.</p> <p><strong>CONNECT WITH ALECIA</strong><br /> <a href="mailto:alecia.may@gmail.com?subject=Interviews%20with%20Planners%20Inquiry">Alecia May</a><br /> CEO, <a href="http://eventistrybyalecia.com/" target="_blank">Eventistry by Alecia</a><br /> <a href="https://www.linkedin.com/in/eventistrybyalecia/" target="_blank">LinkedIn</a><br /> <a href="https://www.facebook.com/EventistrybyAlecia/" target="_blank">Facebook</a><br /> <a href="https://twitter.com/eventistrybyal" target="_blank">Twitter</a></p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>RELATED POSTS</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Cindy-Y-Lo-DMCP">Interviews with Planners &ndash; Cindy Y. Lo, DMCP</a>.<br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Claus-Raasted">Interviews with Planners &ndash; Claus Raasted</a>.</p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Eventinterface Staff Picks"; amzn_assoc_linkid = "d9895f7599d85542b72fa4811c534af7"; amzn_assoc_asins = "111862677X,047044987X,047139453X,1771880236"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p>&nbsp;</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Eventinterface Newsletter Signup" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> <p>&nbsp;</p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Alecia-May Mon, 14 Aug 2017 04:00:00 -0700 Working in Non-Traditional Event Venues http://www.eventinterface.com/blog-article/Working-in-NonTraditional-Event-Venues <p>On this episode of Event TALK we are speaking with PS Ives, Co-Founder of Space in the Raw. We will learn what non-traditional event venues can offer planners, and how meeting and event planners should prepare for and manage an event in a non-traditional venue.</p> <p><span style="font-size:14px;"><strong>Listen to show host Al Wynant and guest PS Ives discuss the following:</strong></span></p> <ul style="margin-left: 40px;"> <li>The benefit and opportunity for a meeting or event planner in exploring non-traditional event venues.</li> <li>What planners need to keep in mind when booking a non-traditional venue.</li> <li>How meeting planners should evaluate the use of a non-traditional venue compared to a hotel ballroom.</li> <li>Once a venue is booked, what do planners need to be aware of as they go execute the event in a venue that is a blank canvas?</li> <li>Top 3 tips planners should keep in mind when sourcing a non-traditional venue and the top tips for them to keep in mind in managing the event at the venue?</li> <li>PS also discusses an example of an especially well-executed event and why was that event is so successful?</li> </ul> <p style="text-align: center;"><span style="color:#90bf5c;"><span style="font-size:16px;"><strong>LISTEN TO THE SHOW</strong></span></span></p> <p style="text-align: center;"> <audio controls=""><source src="https://s3-us-west-1.amazonaws.com/eieventtalk/Event+TALK+with+guest+PS+Ives+of+Space+in+the+Raw+discussing+non-traditional+event+venues.m4a " /> Your browser does not support this audio element.</audio> </p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">ABOUT OUR GUEST</span></span></strong><br /> PS Ives co-founded Space in the Raw in 2015 after 10 years as venue broker locating unique spaces for the event industry. Space in the Raw aims to match properties that are on the market long term with planners and events. Working with blue chip companies like Google, Nike, Microsoft and Sony, she recognized a gap in the event industry. Increasingly, companies want to create one of a kind brand experiences and request unique event spaces to make this a reality.</p> <p>Building her career, turning traditional real estate into event spaces and launching the popular venue, Location 05 in 2011, PS was inspired to co-found Space in the Raw. Space in the Raw focuses on transforming vacant real estate for short-term commitments. She believes that whatever clients envision, Space in the Raw can create it.</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Eventinterface Newsletter" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> http://www.eventinterface.com/blog-article/Working-in-NonTraditional-Event-Venues Mon, 07 Aug 2017 19:30:00 -0700 Large Event Venue Opening in Midtown Manhattan http://www.eventinterface.com/blog-article/Large-Event-Venue-Opening-in-Midtown-Manhattan <p>The Ziegfeld Theatre, named in honor of the impresario Florenz Ziegfeld, Jr., opened in 1969 as a single-screen movie theatre in Midtown Manhattan. Between 1969 and 2016, more world premieres of Hollywood blockbuster films were held at the Ziegfeld Theatre than any U.S. movie theatre outside of Los Angeles.&nbsp;In the fall of 2017, the venue will reopen as the Ziegfeld Ballroom, perhaps one of the most significant event properties in New York City.</p> <p><img alt="Ziegfeld Ballroom opening in New York City - Eventinterface Destinations and Venues" src="https://eieventimages.s3.amazonaws.com/1502038474_Ziegfeld-Ballroom-New York in Eventinterface Destinations and Venues.png" style="width: 848px; height: 450px;" /><br /> <br /> The venue will include three floors of elegant event space for everything from corporate functions and non-profit galas to weddings, movie premieres and Broadway after-parties. A 10,000 square feet column-free ballroom can host 1,400 guests for receptions and nearly 1,000 for seated events. Additional seating is available on the balcony that overlooks the ballroom with sightlines to the stage. Balcony meeting areas will be outfitted with advanced state of the art electronic facilities and have the ability to be divisible by five.&nbsp;</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>MORE INFORMATION:</strong></span></span><br /> <a href="https://ziegfeldballroom.com" target="_blank">Ziegfeld Ballroom</a><br /> 141 West 54th Street<br /> New York, New York 10019<br /> Phone: 212-268-9400</p> <p><em>Renderings courtesy of the venue.</em></p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">RELATED POSTS</span></span></strong><br /> <span style="color: rgb(85, 85, 85); font-family: Lato, sans-serif; font-size: 14px; font-variant-ligatures: normal; orphans: 2; widows: 2;"><a href="https://www.eventinterface.com/blog-article/Le-Mridien-Denver-opening-September-14-2017">Le M&eacute;ridien Denver Opening September 14, 2017</a>.</span><br /> <a href="https://www.eventinterface.com/blog-article/Oceanfront-Resort-Emerges-in-Style-Following-100-Million-Transformation" style="font-family: Lato, sans-serif; font-size: 14px; orphans: 2; widows: 2;">Oceanfront Resort Emerges in Style Following $100 Million Renovation</a><span style="color: rgb(85, 85, 85); font-family: Lato, sans-serif; font-size: 14px; orphans: 2; widows: 2;">.</span></p> <p><span style="color: rgb(85, 85, 85); font-family: Lato, sans-serif; font-size: 14px; orphans: 2; widows: 2;"><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Eventinterface Newsletter" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></span></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 123px; left: 30px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIGhlaWdodD0iMzBweCIgd2lkdGg9IjMwcHgiIHZpZXdCb3g9Ii0xIC0xIDMxIDMxIj48Zz48cGF0aCBkPSJNMjkuNDQ5LDE0LjY2MiBDMjkuNDQ5LDIyLjcyMiAyMi44NjgsMjkuMjU2IDE0Ljc1LDI5LjI1NiBDNi42MzIsMjkuMjU2IDAuMDUxLDIyLjcyMiAwLjA1MSwxNC42NjIgQzAuMDUxLDYuNjAxIDYuNjMyLDAuMDY3IDE0Ljc1LDAuMDY3IEMyMi44NjgsMC4wNjcgMjkuNDQ5LDYuNjAxIDI5LjQ0OSwxNC42NjIiIGZpbGw9IiNmZmYiIHN0cm9rZT0iI2ZmZiIgc3Ryb2tlLXdpZHRoPSIxIj48L3BhdGg+PHBhdGggZD0iTTE0LjczMywxLjY4NiBDNy41MTYsMS42ODYgMS42NjUsNy40OTUgMS42NjUsMTQuNjYyIEMxLjY2NSwyMC4xNTkgNS4xMDksMjQuODU0IDkuOTcsMjYuNzQ0IEM5Ljg1NiwyNS43MTggOS43NTMsMjQuMTQzIDEwLjAxNiwyMy4wMjIgQzEwLjI1MywyMi4wMSAxMS41NDgsMTYuNTcyIDExLjU0OCwxNi41NzIgQzExLjU0OCwxNi41NzIgMTEuMTU3LDE1Ljc5NSAxMS4xNTcsMTQuNjQ2IEMxMS4xNTcsMTIuODQyIDEyLjIxMSwxMS40OTUgMTMuNTIyLDExLjQ5NSBDMTQuNjM3LDExLjQ5NSAxNS4xNzUsMTIuMzI2IDE1LjE3NSwxMy4zMjMgQzE1LjE3NSwxNC40MzYgMTQuNDYyLDE2LjEgMTQuMDkzLDE3LjY0MyBDMTMuNzg1LDE4LjkzNSAxNC43NDUsMTkuOTg4IDE2LjAyOCwxOS45ODggQzE4LjM1MSwxOS45ODggMjAuMTM2LDE3LjU1NiAyMC4xMzYsMTQuMDQ2IEMyMC4xMzYsMTAuOTM5IDE3Ljg4OCw4Ljc2NyAxNC42NzgsOC43NjcgQzEwLjk1OSw4Ljc2NyA4Ljc3NywxMS41MzYgOC43NzcsMTQuMzk4IEM4Ljc3NywxNS41MTMgOS4yMSwxNi43MDkgOS43NDksMTcuMzU5IEM5Ljg1NiwxNy40ODggOS44NzIsMTcuNiA5Ljg0LDE3LjczMSBDOS43NDEsMTguMTQxIDkuNTIsMTkuMDIzIDkuNDc3LDE5LjIwMyBDOS40MiwxOS40NCA5LjI4OCwxOS40OTEgOS4wNCwxOS4zNzYgQzcuNDA4LDE4LjYyMiA2LjM4NywxNi4yNTIgNi4zODcsMTQuMzQ5IEM2LjM4NywxMC4yNTYgOS4zODMsNi40OTcgMTUuMDIyLDYuNDk3IEMxOS41NTUsNi40OTcgMjMuMDc4LDkuNzA1IDIzLjA3OCwxMy45OTEgQzIzLjA3OCwxOC40NjMgMjAuMjM5LDIyLjA2MiAxNi4yOTcsMjIuMDYyIEMxNC45NzMsMjIuMDYyIDEzLjcyOCwyMS4zNzkgMTMuMzAyLDIwLjU3MiBDMTMuMzAyLDIwLjU3MiAxMi42NDcsMjMuMDUgMTIuNDg4LDIzLjY1NyBDMTIuMTkzLDI0Ljc4NCAxMS4zOTYsMjYuMTk2IDEwLjg2MywyNy4wNTggQzEyLjA4NiwyNy40MzQgMTMuMzg2LDI3LjYzNyAxNC43MzMsMjcuNjM3IEMyMS45NSwyNy42MzcgMjcuODAxLDIxLjgyOCAyNy44MDEsMTQuNjYyIEMyNy44MDEsNy40OTUgMjEuOTUsMS42ODYgMTQuNzMzLDEuNjg2IiBmaWxsPSIjYmQwODFjIj48L3BhdGg+PC9nPjwvc3ZnPg==); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 123px; left: 30px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> http://www.eventinterface.com/blog-article/Large-Event-Venue-Opening-in-Midtown-Manhattan Sun, 06 Aug 2017 09:53:00 -0700 Interviews with Planners – Cindy Y. Lo, DMCP http://www.eventinterface.com/blog-article/Interviews-with-Planners--Cindy-Y-Lo-DMCP <p>When Cindy Lo started Red Velvet Events, Inc. (RVE) almost 15 years ago, she did so with the mission to Outplan, Outplay and Outparty! Cindy has grown the firm into delivering just that and more in meeting planning, event production, DMC services, and creative. RVE has earned multiple International Special Events Society Esprit Awards (now International Live Events Association), Gala Award, MPI-THCC Planner of the Year, McCombs School of Business Alumni Rising Star Award, Meetings &amp; Conventions Best Places to Work, ADMEI President&rsquo;s Award and most recently Global DMC Partners US Partners of the Year award. Cindy calls Austin home with her husband of 12 years and their 2 children.</p> <p><strong>What is the best advice you have ever received as a planner?</strong><br /> Always be open to learning every time you go on-site and never assume just because you&#39;re an experienced planner (vs. a green planner) that you&#39;ve seen it all because you haven&#39;t!</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> I once was asked by a client to plan an event in a shopping mall. Now a shopping mall isn&#39;t that unusual, rather it&#39;s the elements that you can&#39;t control within the mall that make the environment more challenging. The event was multiple days, AND there was a surprise element within the event activation as well. Think of it as a cross between hidden camera and a marketing activation. We were dealing with noise and lighting challenges, so I had to get very creative with the solutions proposed. One of the creative solutions that I had to come up with on the fly earned me the moniker &quot;Cindy can control the sun&quot; for the remainder of the event. It&#39;s times like these that remind me of how much I love the challenges that clients throw my way.</p> <p><strong>What advice would you give to someone entering the business today?&nbsp;</strong><br /> Make sure you are entering the business for the right reason - meaning you love serving people, being creative, and love the adrenaline from planning different events. If you are in it because you enjoy to attend parties, then you are in it for the wrong reason.</p> <p><strong>What do you see as the most challenging aspect of being a planner, and how do you overcome that challenge?</strong><br /> I think the hardest challenge is that this business is still very much undervalued, which means it&#39;s a lot of hard work for little pay. It&#39;s going to take a shift in the business mindset to get it where we need the pay to reflect the amount of work. I am personally trying to change the perception of the DMC (Destination Management Companies) as they have evolved over the last 40 years. It is time to recognize that we are professionals, providing a valuable service to both marketing departments and executives worldwide, and not just transactions or task doers.</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Plan better, increase event revenue and grow your attendee engagement with Eventinterface. Request your demo." src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a><br /> <br /> <strong>How do you think our industry will evolve in the next five years?</strong><br /> I am hoping that the industry will be more in tune with accepting the use of technology as I have personally found folks are slow to adopt new processes and technology.</p> <p><strong>What makes you successful as a planner?</strong><br /> I think it&#39;s the people who I get to engage with each day that have allowed me to grow as a planner. Clients that end up trusting us with their events have taught me so much over the past 15 years; event partners that rely on us for direction reassure me that I am solid planner; and for me personally I have learned a ton from our own team of planners.</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?&nbsp;</strong><br /> Ooh this one is a tough one to answer.</p> <p>Best Industry Trend: I still continue to hear from corporate clients wanting new and better ways to get engaged at corporate meetings...for example, having an interactive break is better than just having a normal coffee break.</p> <p>Worst Industry Trend: I have to say the doughnut wall but it may be because I&#39;m over it (sorry to my friends that do a beautiful job in displaying them); I just question if they are actually getting eaten at the event, and I hate wasting food.</p> <p><strong>What is the best industry book that has helped you as a planner?</strong><br /> <a href="https://www.amazon.com/gp/product/B003NX7MSE/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B003NX7MSE&amp;linkCode=as2&amp;tag=ventinterface-20&amp;linkId=0c6f126103a0a2f09e44230370896a28" target="_blank">Reflections of a Successful Wallflower</a><img alt="" border="0" height="1" src="//ir-na.amazon-adsystem.com/e/ir?t=ventinterface-20&amp;l=am2&amp;o=1&amp;a=B003NX7MSE" style="border: none !important; margin: 0px !important;" width="1" />&nbsp;by&nbsp;Andrea Michaels.</p> <p><strong>What is the one tool/item you can&#39;t live without on a daily basis as you go about your planning job?&nbsp;</strong><br /> Definitely my iPhone and iPhone charger; third would have to be my MacBook.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>CONNECT WITH CINDY:</strong></span></span><br /> <a href="mailto:cindy@redvelvetevents.com?subject=Interviews%20with%20Planners%20Inquiry">Cindy Y. Lo, DMCP</a><br /> Owner &amp; Event Strategist, <a href="http://www.RedVelvetEvents.com" target="_blank">Red Velvet Events, a Global DMC Partner</a><br /> <a href="https://www.linkedin.com/in/redvelvetevents/" target="_blank">LinkedIn</a><br /> <a href="http://www.facebook.com/redvelvetevents" target="_blank">Facebook</a><br /> <a href="https://twitter.com/RedVelvetEvents" target="_blank">Twitter</a><br /> <strong>Affiliations and Memberships:</strong><br /> ILEA, MPI, HSMAI, ADMEI</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>RELATED POSTS:</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Claus-Raasted">Interviews with Planners - Claus Raasted</a>.<br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Maureen-Sojka">Interviews with Planners - Maureen Sojka</a>.</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface weekly newsletter for meeting and event planners filled with tools, tips and resources" src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); 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background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); 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background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 1550px; left: 30px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 1550px; left: 30px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Cindy-Y-Lo-DMCP Sat, 05 Aug 2017 10:39:00 -0700 Interviews with Planners – Claus Raasted http://www.eventinterface.com/blog-article/Interviews-with-Planners--Claus-Raasted <p>Claus Raasted&#39;s professional title is Larp Guru, and he and his company specialize in spectacular live action role play events for an international audience. When he is not doing those events, he is active in the meetings industry, promoting new ways of looking at meetings from an experience design mindset. He&#39;s also got a past in reality TV, but these days, who hasn&#39;t?</p> <p><strong>What is the best advice you have ever received as a planner?</strong><br /> If you don&#39;t get the core experience right, details don&#39;t matter.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> Czocha Castle in Poland is a pretty wild location. Working with a 13th century castle brings its own set of challenges with. The pipes were frozen, so we had no water on the 3rd and 4th floor. There were drunken locals down by the lake, who were trying to get into a fight with our participants. Some attendees decided to be amorous in the castle towers. It was definitely one of the more challenging events. &nbsp;</p> <p><strong>What advice would you give to someone entering the business today?</strong><br /> It is easy to get caught up in production values and details. It&#39;s not what makes or breaks a great event. It&#39;s just easier to spot.</p> <p><strong>What do you see as the most challenging aspect of being a planner, and how do you overcome that challenge?</strong><br /> I think that the major problem that our industry faces is that technology has created new ways of interacting, and we still cling to the old and tested. Why do we still love the lecture format, when that lecture could be filmed and distributed digitally, letting audience members interact with the speaker (and each other!) onsite instead of just sitting passively and listening to something they might as well catch on YouTube when it suits them? This sort of conservative thinking is bogging us down.</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Plan better, increase event revenue and grow your attendee engagement with Eventinterface. Request your demo." src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>How do you think our industry will evolve in the next five years?</strong><br /> The role of the physical meeting is changing. We are learning to use the new digital tools at our disposal, and that of course changes everything. But perhaps most profound is that we are beginning to create new social rules and mechanics for meetings, to make them better. Gamification, theatrical influences, and experience design are rearing their tiny heads and poking at the dragon that is the industry. In five years, they&#39;ll have bitten in deeply, and we should look forward to that!</p> <p><strong>What makes you successful as a planner?</strong><br /> My ability to focus on the core and not get swamped by details. My adaptability and massive experience. But most of all, my deep-seated belief that a polished plan is not necessarily a good one.</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?</strong><br /> Best (Mini) Trend: Introducing Social Mechanics.<br /> Worst Trend: Believing that taking people&#39;s cell phones away solves things.</p> <p><strong>What is the best industry book that has helped you as a planner?&nbsp;</strong><br /> <a href="https://www.amazon.com/gp/product/1576754766/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1576754766&amp;linkCode=as2&amp;tag=ventinterface-20&amp;linkId=1dc46c5ee3f9391bb10e200799c004f3" target="_blank">Open Space Technology: A User&#39;s Guide</a><img alt="" border="0" height="1" src="//ir-na.amazon-adsystem.com/e/ir?t=ventinterface-20&amp;l=am2&amp;o=1&amp;a=1576754766" style="border: none !important; margin: 0px !important;" width="1" />&nbsp;by Harrison Owen.</p> <p><strong>What is the one tool/item you can&#39;t live without on a daily basis as you go about your planning job?</strong><br /> Smartphone (but that&#39;s uninteresting).</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">CONNECT WITH CLAUS</span></span></strong><br /> <a href="mailto:claus.raasted@gmail.com?subject=Interview%20with%20Planners%20article%20-%20request">Claus Raasted</a><br /> Experience Designer and Larp Guru, <a href="http://rollespilsakademiet.wixsite.com/clausraasted" target="_blank">Dziobak Larp Studios</a><br /> Phone Number: +4522342480 (Denmark)<br /> <a href="https://www.linkedin.com/in/claus-raasted-0a3355/" target="_blank">LinkedIn</a><br /> <a href="https://www.facebook.com/claus.raasted" target="_blank">Facebook</a></p> <p>Please do us a little favor and share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning meetings and events.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>RELATED POSTS</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Maureen-Sojka">Interviews with Planners &ndash; Maureen Sojka</a><br /> We want to hear from you. Submit your interview to be shared with your peers&nbsp;<a href="https://docs.google.com/forms/d/e/1FAIpQLSeScGW0jBa6kxuRjBNGaVFyoOIh0ZZkM3DSiMArjlHeM1w7Xw/viewform?usp=sf_link" target="_blank">here</a>.<br /> <br /> <a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Eventinterface Newsletter Signup" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Claus-Raasted Fri, 04 Aug 2017 05:53:00 -0700 Interviews with Planners - Maureen Sojka http://www.eventinterface.com/blog-article/Interviews-with-Planners--Maureen-Sojka <p>Maureen Sojka, CMA Association Management&rsquo;s Event Manager, is an experienced conference and event planner who has organized a multitude of meetings, from large-scale multinational events to local association conferences.</p> <p>She has hands-on experience juggling the event planning needs of multiple organizations, including budget preparation, contract terms, negotiations and analysis, speaker management, off-site events, exhibits and trade shows, and travel.</p> <p>Maureen brings excitement, passion and two decades of professional experience to her clients at CMA. She currently plans meetings and events from site inspections; planning and onsite management through post reporting.</p> <p>She holds an ASAE certificate in association management and has a wide range of knowledge working with associations, boards and committees as part of the professional staff and as a board member herself.</p> <p><strong>What is the best advice you have ever received as a planner?</strong><br /> The best advice I&rsquo;ve received and say time and time again is to be flexible.&nbsp; There will always be a wrinkle thrown into almost every event no matter how well you plan.&nbsp; Learn to be flexible and deal with issues as they arise and always remember that there is nothing that you and the hotel or venue cannot resolve. On the other hand, always hold a tie-down meeting with your team prior to departure to make sure there are no loose ends. Doing this will ensure that everyone knows what is happening at all times during the event, what their on-the-ground responsibilities are and where they should be.</p> <p><strong>What is the most unique location you have ever planned an event at?&nbsp; What was great, what was challenging?&nbsp;</strong><br /> The most unique location I&rsquo;ve ever planned an event at is Chengdu, China.&nbsp; The hotel, the Intercontinental Chengdu Global Center, was beautiful and decorated for the winter holidays and the staff was very willing to please.&nbsp; The challenge came in communication as there were very few English-speaking staff.&nbsp; I made it a point to find someone there who could work as our liaison to bridge that gap for us so that we could still operate effectively without being able to communicate as effectively.&nbsp; I found a great AV provider who turned out to be invaluable as an interpreter and as a right hand in making sure all the room sets, F&amp;B, etc. were just as ordered. He went above and beyond just being the AV provider.</p> <p><strong>What advice would you give to someone entering the business today?</strong><br /> To someone entering the business today I would say: Try to learn and absorb as much as possible from your upline or find a mentor and don&rsquo;t be afraid to ask questions.&nbsp; Chances are they have been doing it long enough that they have come across almost any scenario you can imagine and probably have a solution.</p> <p>Second: Don&rsquo;t be afraid to voice an opinion or make a suggestion &ndash; fresh ideas are always welcome.&nbsp; As someone new coming in you offer new perspective and you might think of something that hasn&rsquo;t been looked at that way.</p> <p><strong>What do you see as the most challenging aspect of being a planner, and how do you overcome that challenge? </strong><br /> It depends on your client base, but planning meetings for non-profit organizations is a challenge in that your budget is very limited but the meeting has to have a high impact as it is the once a year event that brings people back and keeps them as members. It is challenging when groups want to go to the top tier cities and then attendance is at a record low when people can&rsquo;t afford to attend. On top of that, the meeting costs are way over budget due to the big city location. I have started directing some of my clients to the &ldquo;newer&rdquo; revitalizing destinations that are extremely affordable such as Reno, NV.&nbsp; Airlift may not be great, but room rates are more than affordable at around $100 per night and coffee is about $35 per gallon. Places like Reno are doing an amazing job at revitalizing their city and making it a destination for the future.&nbsp; Now is the time to get into some of those destinations before they too become the &ldquo;in&rdquo; place to go.</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Plan better, increase event revenue and grow your attendee engagement with Eventinterface. Request your demo." src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>How do you think our industry will evolve in the next five years?</strong><br /> Obviously, the current political climate and uncertainty will have a lot of effect on the meetings industry as it impacts the travel industry.&nbsp; Many meeting attendees are international and we are just beginning to feel the effects of the policy changes now.&nbsp; Perhaps we will have to incorporate more virtual meetings for international attendees.&nbsp; Although, nothing can replace the invaluable one-on-one networking opportunities that actual meetings provide to the attendees.</p> <p><strong>What makes you successful as a planner?</strong><br /> I think what makes me successful as a planner is my wide range of experiences. I have taken a little bit of the best parts of all of the planners: CSM&rsquo;s, sales, CVB&rsquo;s, etc. over the years and tried to incorporate them into my planning.&nbsp; I am able to see the big picture as well as the details and able to delegate.&nbsp; I think my strongest trait is building relationships with my global hotel sales, CVB&rsquo;s, CSM&rsquo;s etc. and those relationships in turn develop into a great partnership for a successful meeting.</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?</strong><br /> Worst Industry Trend:&nbsp; Featuring new F&amp;B trendy foods at the conference that nobody really wants to eat. They may look lovely but will rarely translate into attendees raving about the food. Instead they wind up complaining about it.</p> <p>Best Industry Trend:&nbsp; Innovative meeting space designs, replacing the boring audience feel with a true participation and interactive experience is great.</p> <p><strong>What is the best industry book that has helped you as a planner?</strong><br /> <a href="https://www.amazon.com/gp/product/0470155744/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0470155744&amp;linkCode=as2&amp;tag=ventinterface-20&amp;linkId=4e05b62f0332518acf2ceb1001ea1563" target="_blank">Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events</a><img alt="" border="0" height="1" src="//ir-na.amazon-adsystem.com/e/ir?t=ventinterface-20&amp;l=am2&amp;o=1&amp;a=0470155744" style="border: none !important; margin: 0px !important;" width="1" /></p> <p>Please do us a little favor and share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning meetings and events.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>CONNECT WITH MAUREEN</strong></span></span><br /> <a href="mailto:msojka@cmasolutions.com?subject=Interviews%20with%20Planners%20at%20Eventinterface%20request">Maureen Sojka</a><br /> Events Manager, <a href="http://cmaassociations.com" target="_blank">CMA Association Management</a><br /> <a href="https://www.linkedin.com/company/cma-association-management" target="_blank">LinkedIn</a><br /> <a href="https://www.facebook.com/CMAAssociationManagement/" target="_blank">Facebook</a><br /> <a href="https://twitter.com/CMAAssociations" target="_blank">Twitter</a></p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_search_bar_position = "bottom"; amzn_assoc_ad_mode = "search"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Shop Related Products"; amzn_assoc_default_search_phrase = "Event Planning"; amzn_assoc_default_category = "All"; amzn_assoc_linkid = "1b807261ffeef004be2ac6f6ef7569bc"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>RELATED POSTS</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Meghan-Lee">Interviews with Planners Meghan Lee</a>.<br /> We want to hear from you. Submit your interview to be shared with your peers&nbsp;<a href="https://docs.google.com/forms/d/e/1FAIpQLSeScGW0jBa6kxuRjBNGaVFyoOIh0ZZkM3DSiMArjlHeM1w7Xw/viewform?usp=sf_link" target="_blank">here</a>.</p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Eventinterface Newsletter Signup" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Maureen-Sojka Thu, 03 Aug 2017 05:19:00 -0700 Meeting and Event Planning Professional Development Series by Eventinterface http://www.eventinterface.com/blog-article/Meeting-and-Event-Planning-Professional-Development-Series-by-Eventinterface <p>Planning conferences and meetings is becoming more complicated. In the past, our responsibilities mainly entailed logistics, and attendee, venue, and vendor management. Now, it is no longer enough for planners to be experts in these fields alone. Planners now need to be marketers, product managers, negotiation and contract specialists, security experts, digital media and technical whizzes. Even planners with years of experience can be overwhelmed by the new specialized areas we need to add to our tool box.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">WE ARE HERE TO HELP</span></span></strong><br /> Eventinterface is hosting a four-part virtual workshop series that will address these &ldquo;new&rdquo; topics and key tasks in greater details. Each two-hour workshop, presented by experts in the field will address a topic in-depth and offer tools and resources you will be able to implement immediately. Participants qualify for CEU Credits and receive a certificate of completion.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">WHY WE ARE QUALIFIED TO PRESENT THESE WORKSHOPS</span></span></strong><br /> We&rsquo;ve presented workshops such as these for more than 500 organization and companies, and our presenters have planned events worldwide for as many as 125,000 attendees.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">WHEN</span></span></strong><br /> This four-part virtual series starts on Thursday, August 10 at 10:00 a.m. Mountain Time. See the full schedule of sessions below. Can&rsquo;t make it live? No worry, you can sign up for access to recorded sessions and materials as well.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">WHAT IS INCLUDED</span></span></strong><br /> Live participants receive access to the two-hour live sessions and access to the recorded sessions and materials.</p> <p>Virtual participants (individuals who register for access to materials only) receive access to the recorded sessions and materials post-session (no live participation).</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">WHO SHOULD ATTEND THIS SERIES</span></span></strong><br /> Anyone planning conferences, tradeshows, symposia, meetings or events can benefit from this series. These sessions are ideal for individuals who want to pursue a planning career. For individuals, teams and committees planning events with little or no experience. For individuals who want to learn the latest trends and techniques, and how to implement cutting-edge tools and solutions into the planning and execution process of events.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">PARTICIPATE LIVE OR AT YOUR OWN PACE</span></span></strong><br /> The workshops are presented virtually and you can watch it live and interact with other attendees and the speakers. Should you not be able to make a session, then you will be able to view the recording after the live broadcast.</p> <p>Should you prefer to watch the sessions at your own pace, then you can purchase the self-learning track.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>REGISTRATION OPTIONS</strong></span></span></p> <ul> <li>Individual sessions: $75 per session</li> <li>All sessions, live broadcast participation, $250</li> <li>Self-paced learning, $225 for all sessions</li> </ul> <p><a href="https://www.eventinterface.com/registration/hynxe1e"><img alt="Meeting and Event Planning Professional Development Series by Eventinterface" src="https://eieventimages.s3.amazonaws.com/1501556150_Eventinterface-meeting-and-event-planning-masterclass-registration.png" style="width: 848px; height: 230px;" /></a></p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">WORKSHOP 1</span></span><br /> <span style="font-size:14px;"><em>Sponsorship and increasing event revenue in the age of technology</em></span></strong><br /> Thursday, August 10, 10:00 a.m. to noon Mountain Time</p> <p>Most events require sponsorship support to be produced. Registration or ticketing fees alone rarely generate enough revenue to cover all expenses. In this session, we will address new techniques and tools using established and new methods to develop event revenue and sponsorship strategies to help you increase income. We will address how to deploy these tools and techniques for conferences, tradeshows, festivals and fundraising events.</p> <p><strong><span style="font-size:14px;"><em>Session takeaway:&nbsp;</em></span></strong><br /> Leaving this session you will be able to augment your sponsorship packages by offering new and cutting edge opportunities, making your sponsorship partnerships more valuable to your sponsors resulting in increased revenue for your events.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">WORKSHOP 2</span></span><br /> <span style="font-size:14px;"><em>Event marketing for all generations</em></span></strong><br /> Thursday, August 24, 10:00 a.m. to noon Mountain Time</p> <p>In order to attract participants to your event you need to market your event. Simple, right? Event marketing however has evolved significantly over the years. It is no longer enough to send an invite. You need to develop strategic campaigns that communicate your message with a large and diverse audience. In this session, we will look at the various segments of your audience, how to best communicate with them, and how to convert their interaction with your content into paid registrations. We will address how to develop a campaign for conferences, tradeshows, festivals and fundraising events.</p> <p><strong><span style="font-size:14px;"><em>Session takeaway:&nbsp;</em></span></strong><br /> Leaving this session you will be able to create a marketing strategy for your events engaging a diverse audience, and turn that engagement into registrations.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">WORKSHOP 3</span></span><br /> <span style="font-size:14px;"><em>Event technology simplified</em></span></strong><br /> Thursday, September 7, 10:00 a.m. to noon Mountain Time</p> <p>From online registrations, attendee engagement, security and lead generation. In this workshop, we will demystify event technology. We will look at all aspects of events and how technology plays a role in being more efficient, increase revenue and grow attendee engagement pre-, during, and post-event. We will look at the tools &ndash; old and new -, how to evaluate and purchase tools, how to implement them and insure you have the infrastructure and bandwidth in place to deploy these tools at your events.</p> <p><strong><em><span style="font-size:14px;">Session takeaway:&nbsp;</span></em></strong><br /> Leaving this session you will understand how technology can help you become a better and more efficient planner. You will discover new technologies, how to review technologies and understand what it takes to deploy these technologies at your office and events.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">WORKSHOP 4</span></span><br /> <span style="font-size:14px;"><em>The engagement game</em></span></strong><br /> Thursday, September 21, 10:00 a.m. to noon Mountain Time</p> <p>Engagement is all the rage but what does it really mean? There are many aspects to this, and trying to implement an engagement strategy can seem overwhelming. In this session, we will break down the different methods of engagement, look at the tools, implementation and return on investment. We will look at audiences and review how different engagement techniques can be deployed for different audiences. We will look at traditional methods of engagement and review the newer technologies Virtual Reality and Augmented Reality.</p> <p><strong><span style="font-size:14px;"><em>Session takeaway:</em></span></strong><br /> After this session, you will understand how to deploy a variety of engagement strategies for your events. You will understand how you can increase attendee engagement pre-, during and post-event by more than 30%.</p> <p><a href="https://www.eventinterface.com/registration/hynxe1e"><img alt="Meeting and Event Planning Professional Development Series by Eventinterface" src="https://eieventimages.s3.amazonaws.com/1501556150_Eventinterface-meeting-and-event-planning-masterclass-registration.png" style="width: 848px; height: 230px;" /></a></p> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Eventinterface Newsletter" src="https://eieventimages.s3.amazonaws.com/1502198315_Sign-up-for-our-weekly-newsletter-for-meeting-and-event-planners.png" style="width: 848px; height: 250px;" /></a></p> http://www.eventinterface.com/blog-article/Meeting-and-Event-Planning-Professional-Development-Series-by-Eventinterface Tue, 01 Aug 2017 04:00:00 -0700 10 things successful planners do every day http://www.eventinterface.com/blog-article/10-things-successful-planners-do-every-day <p>Take advice from these successful meeting and event planners. See how their daily routines and behaviors make them successful in their jobs.</p> <p><span style="font-size:18px;"><strong><span style="color:#90bf5c;">CAROLINE KAY</span></strong></span><br /> <span style="font-size:14px;">Event Director Extraordinaire with <a href="https://www.ckayinternational.com/" target="_blank">C.KAY International</a></span></p> <ol style="margin-left: 40px;"> <li>I get up at&nbsp;5:00 a.m.&nbsp;and get a head start on my day when it is quiet, especially when I am onsite, managing an event.</li> <li>I start my day by scanning my email, see if anything urgent has popped up. I deal with time zones all around the world, so I receive emails at any time during the day or night.</li> <li>Hitting the gym, or taking a walk outside when possible is important to me, especially in the morning.</li> <li>Every morning I connect with my family back home in the UK, even if it&#39;s just a 5-minute Facetime &ldquo;hello&rdquo; as I&#39;m running between meetings. That conversation grounds and connects me.&nbsp;&nbsp;</li> <li>I keep a running, prioritized to-do list covering everything in my life, from errands and birthday reminders to client meetings, and event production deadlines.</li> <li>At lunchtime, I step away from my computer and get out for a meal - if I&#39;m not knee-deep running an event of course. I connect with a client or vendor over a meal, or get outdoors to soak up some Vitamin D.</li> <li>On a daily basis, I make sure to schedule phone time with real people, get my head out of my apps and away from technology. I&nbsp;telephone 2 or 3 friends, family, clients, or vendors around the world to touch base with.</li> <li>Daily research and brainstorming is key to success! I am always on the hunt for the latest event technology, event design, cool venue, hot destination, etc.&nbsp;&nbsp;</li> <li>Excel is my friend. I track event production schedules and client budgets incessantly, constantly updating spreadsheets to be on top of project status, allowing me to send updates to clients at a moment&#39;s notice.</li> <li>My last task of the day is to update my to-do list, and plan for the next day. Then it&#39;s&nbsp;hanging out with friends, exploring a new restaurant, or tucked up in bed with a good book.</li> </ol> <p><span style="font-size:18px;"><strong><span style="color:#90bf5c;">CINDY Y. LO, DMCP&nbsp;</span></strong></span><br /> <span style="font-size:14px;">President and Event Strategist, <a href="http://www.redvelvetevents.com/" target="_blank">Red Velvet Events, a Global DMC Partner&nbsp;</a></span></p> <ol style="margin-left: 40px;"> <li>I review my calendar the night before.&nbsp;</li> <li>Anyone that is celebrating a birthday or anniversary, I email them first thing in the AM to let them know I am thinking of them.&nbsp;</li> <li>I always email a confirmation of my pre-scheduled appointments at minimum 24-hours in advance, sometimes 2 days in advance.&nbsp;</li> <li>I always check my social media channels at least three times a day - morning, noon and night. If my schedule permits, I might even check it more frequently and respond.&nbsp;</li> <li>I always try to reach out to 1 prospect client to see how they are doing.&nbsp;</li> <li>I always try to reach out to 1 existing client to see how their event planning is going.&nbsp;</li> <li>I prefer to review and respond to all emails before calling it a night.&nbsp;</li> <li>I always aim to keep my reminders and task list to less than 5 before I call it a night.&nbsp;</li> <li>I always remind myself of one thing I am truly grateful for.&nbsp;</li> <li>I make sure I take care of at least one old task so to feel a sense of accomplishment.</li> </ol> <p><span style="font-size:18px;"><span style="color:#90bf5c;"><strong>KRISTEN PARENT</strong></span></span><br /> <span style="font-size:14px;">Marketing Specialist and Event Planner&nbsp;</span></p> <ol style="margin-left: 40px;"> <li>Take a deep breath;&nbsp;</li> <li>Check RSVPS;&nbsp;</li> <li>Check for engagement on social posts;&nbsp;</li> <li>Review planning checklist;&nbsp;</li> <li>Start each day with making a &ldquo;What must happen today to-do list&rdquo;;&nbsp;</li> <li>Close your eyes and envision the event and take note of what you see;&nbsp;</li> <li>Ask yourself &ldquo;What&rsquo;s the event fun factor?&rdquo;;&nbsp;</li> <li>Remember the desired result, always;&nbsp;</li> <li>Smile, laugh and have a good time;</li> <li>Remember past successes;&nbsp;</li> </ol> <p><a href="https://forms.zohopublic.com/eventinterface/form/EventinterfaceDemo/formperma/jM1a1A1J605M20mB05Gf0F222" target="_blank"><img alt="Plan better, increase event revenue and grow your attendee engagement with Eventinterface. Request your demo." src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><span style="font-size:18px;"><span style="color:#90bf5c;"><strong>BARB CULBERTSON</strong></span></span><br /> <span style="font-size:14px;">Event Coordinator, <a href="http://lxmpls.com/" target="_blank">The Lumber Exchange Event Center</a></span></p> <ol style="margin-left: 40px;"> <li>I check emails every night between 10 p.m. and 2 a.m. while the kids are&nbsp;<br /> in bed.&nbsp;</li> <li>Communicate several times a day with our in-house chef to ensure the menu he is crafting captures the exact vision of&nbsp;our unique events.&nbsp;</li> <li>Meet with event managers daily to make sure they are on point.&nbsp;</li> <li>Connect with all the vendors we are working with. The constant&nbsp;communication ensures no details are overlooked.&nbsp;</li> <li>I trust my team!&nbsp;</li> <li>Finalize events two weeks in advance. There will be changes up until the&nbsp;last minute, but this self-imposed deadline keeps our planners and our&nbsp;clients focused on the end goal.&nbsp;</li> <li>Get the staff excited about our incredible events. Remind them that&nbsp;event planning is a constant learning experience. Each event is different&nbsp;and will present its own challenges and it will be worth it in the end.&nbsp;</li> <li>Kiss my kids every second I can!&nbsp;</li> <li>Smile. The answers come easier when you react thoughtfully and stay calm.&nbsp;</li> <li>Remind myself that at the end of the day, I only have so much control.&nbsp;Things can go wrong the day of an event, no matter how much pre-planning&nbsp;you do. You have to roll with the punches, but know that everything will&nbsp;work in the end. That&rsquo;s what makes this business so rewarding.&nbsp;</li> </ol> <p><span style="font-size:18px;"><span style="color:#90bf5c;"><strong>MICHELLE MCSPADDEN</strong></span></span><br /> <span style="font-size:14px;">President, Launch Division, <a href="http://overflowstorytellinglab.com/" target="_blank">Overflow Storytelling Lab&nbsp;</a></span></p> <p><span style="color:#005480;"><span style="font-size:14px;"><strong>News:</strong></span></span><br /> Check local, regional, world, and breaking news: check your television or&nbsp;online for news, weather and potential issues, especially those that might&nbsp;impact travel or programs. For breaking news throughout the day, I&rsquo;ve&nbsp;selected one provider and set it to receive alerts on my mobile phone.</p> <p>Industry news: I&rsquo;ve selected one basic &ldquo;industry news source&rdquo; that I&nbsp;scan daily &ndash; the <a href="http://www.meetingsnet.com/" target="_blank">MeetingsNet</a> email arrives via email around 6:30 a.m. daily; then I file it for future reference, or to read later if I&rsquo;m&nbsp;short on time. In terms of general news, I&rsquo;ve selected <a href="http://www.theskimm.com/" target="_blank">theSkimm</a> which is a quick and easy daily read.&nbsp;</p> <p><span style="color:#005480;"><strong style="font-size: 14px;">Voice mail and email:&nbsp;</strong></span><br /> Update voicemail greeting: check for messages received; manage text&nbsp;messages and manage email. Manage email by making sure all are filed or&nbsp;flagged for attention. Use an automated out of office assistant when traveling or&nbsp;unavailable. Keep your inbox items limited to 30 or less; and unsubscribe often.&nbsp;</p> <p><span style="color:#005480;"><span style="font-size:14px;"><strong>Make the most out of office space:</strong></span></span><br /> Whiteboard the &ldquo;must accomplish&rdquo; tasks for the day, and celebrate the&nbsp;wins by drawing, add notes, reminders, etc. then take a photo for reference. At Overflow, our desks are glass write on/wipe off surfaces on&nbsp;purpose &ndash; we take notes, draw, create, and share thoughts without paper that way. A quick photo will capture the content to be easily filed&nbsp;for future reference.&nbsp;</p> <p><span style="color:#005480;"><span style="font-size:14px;"><strong>Eat the Frog:</strong></span></span><br /> <a href="https://www.fastcompany.com/1592454/work-smart-do-your-worst-task-first-or-eat-live-frog-every-morning" target="_blank">Least Favorite Task First</a> &ndash; choose project and get it done&nbsp;</p> <p><span style="color:#005480;"><strong><span style="font-size:14px;">Be curious and contribute:</span></strong></span><br /> Dedicate time to write an article for a publication or explore ideas,&nbsp;scan <a href="https://www.bizbash.com/" target="_blank">BizBash</a> and other favorite sites &ndash; journal topics and high- level&nbsp;findings, and determine if any deserve more time later. Don&rsquo;t let this take&nbsp;you down a rabbit hole &ndash; you can revisit it later &ndash; take a snapshot of your&nbsp;notes and keep moving - keep your day on track!&nbsp;</p> <p><span style="color:#005480;"><strong><span style="font-size:14px;">Connect with people:</span></strong></span><br /> Dedicate time to client and colleague&rsquo;s birthdays, anniversaries,&nbsp;special occasions, well wishes for a great meeting, event or vacation. Drop&nbsp;&ldquo;hello&rdquo; notes to people you&rsquo;ve been thinking about. Send an introductory&nbsp;email or make a call to request a coffee meeting. Share updates with&nbsp;business development team members. Check LinkedIn for messages. Stay in touch with your network on a personal level.&nbsp;</p> <p><span style="color:#005480;"><strong><span style="font-size:14px;">Meetings and appointments:&nbsp;</span></strong></span><br /> When possible consolidate meetings and appointments to two days each&nbsp;week; and leave the other days free to focus on work without interruptions.&nbsp;</p> <p>Distribute meeting agendas the day before, start meetings on time,&nbsp;recap and delegate tasks, calendar next steps. Share meeting notes with&nbsp;all who were invited before leaving the meeting.&nbsp;</p> <p><span style="color:#005480;"><strong><span style="font-size:14px;">Wrap it up:</span></strong></span><br /> Update calendar for the next day and confirm that reminders are set.&nbsp;Organize materials for next day meetings, send reminders and agenda to&nbsp;meeting participants.</p> <p>Clean off your desk and work surfaces, making sure everything is organized&nbsp;and filed away, touch it once and be done with it. Spend the evening on YOU, exercise, family time, relax, get a good&nbsp;night&rsquo;s sleep and return for a fresh start the next day.&nbsp;</p> <p><span style="color:#90bf5c;"><span style="font-size:18px;"><strong>ROBERT FOWLER</strong></span></span><br /> <span style="font-size:14px;">Senior Vice President, <a href="http://www.catalystcreativ.com" target="_blank">CatalystCreativ</a></span></p> <p>Live in a major city and enjoy everything it has to offer. I thrive off&nbsp;of the energy, and it&rsquo;s a great way to keep a pulse on what people are interested in.&nbsp;</p> <p><span style="color:#005480;"><span style="font-size:14px;"><strong>Travel!</strong></span></span><br /> Travel is my biggest passion in life, and it&rsquo;s a huge&nbsp;inspiration for my events. Whether I pull decor details from Portugal or a&nbsp;menu idea from Peru, experiencing other cultures ignites my creativity.</p> <p><span style="color:#005480;"><span style="font-size:14px;"><strong>Research online:</strong></span></span><br /> I&rsquo;m always searching hashtags and checking out events&nbsp;my friends have attended.</p> <p><span style="color:#005480;"><span style="font-size:14px;"><strong>Attend events!</strong></span></span><br /> There is no better way to draw inspiration for an&nbsp;upcoming event than to witness what&rsquo;s going on in the industry today.</p> <p><span style="color:#005480;"><span style="font-size:14px;"><strong>Reflect on past successes:</strong></span></span><br /> I love seeing a risk or a big idea pay off.&nbsp;Then I can present those out-of-the-box concepts to future clients with&nbsp;confidence and excitement.</p> <p><span style="color:#005480;"><span style="font-size:14px;"><strong>Acknowledge where I need to do better next time:</strong></span></span><br /> This has been essential&nbsp;to my growth in this industry, as some of my most important lessons have&nbsp;been learned from events that weren&rsquo;t as perfect as I&rsquo;d dreamed them up to be. Even the&nbsp;tiniest of details can make a huge difference, and I&rsquo;m always noticing how&nbsp;I can go the extra mile next time.</p> <p><span style="color:#005480;"><span style="font-size:14px;"><strong>Disconnect:</strong></span></span><br /> I&rsquo;m religious about turning my phone off at 8:00 p.m. and being&nbsp;present with my partner every single day. I also don&rsquo;t take work calls or&nbsp;emails on weekends unless it&rsquo;s truly an emergency, because that down time&nbsp;with family and friends is what allows me to succeed during the week! A&nbsp;burned-out brain is not a creative one.</p> <p><span style="color:#005480;"><span style="font-size:14px;"><strong>Entertain informally:</strong></span></span><br /> Although client events always take precedence, my&nbsp;favorite events are thrown casually for my family and friends. Whether it&rsquo;s&nbsp;a birthday vacation for my friend&rsquo;s son&rsquo;s 7th birthday, or a formal sit-down family&nbsp;dinner, I put the most love and energy into these events.</p> <p><span style="color:#005480;"><span style="font-size:14px;"><strong>Rest up:</strong></span></span><br /> As strange as it sounds, resting on my non-event days is&nbsp;critical to giving it all on event days! We all know how long and&nbsp;physically exhausting working an event can be, and I can never pull it off&nbsp;if I&rsquo;m running on empty to begin with.</p> <p><span style="color:#005480;"><span style="font-size:14px;"><strong>Cultivate relationships with clients:</strong></span></span><br /> Repeat events are my absolute&nbsp;favorite, because working with someone for the third or fifth year in a row&nbsp;allows you to dive so much deeper, and curate an event that accomplishes&nbsp;exactly what they want in a new way each year.&nbsp;</p> <p><span style="font-size:18px;"><span style="color:#90bf5c;"><strong>SARA DONLEY</strong></span></span><br /> <span style="font-size:14px;"><a href="https://eventgroupproductions.com/" target="_blank">The Event Group</a></span></p> <ol style="margin-left: 40px;"> <li>Rise and shine! Wake up to your alarm, ready to seize the day with a quick&nbsp;5-minute meditation. Meditation will not only help you&nbsp;focus on the day ahead, but will start your day with positivity and&nbsp;intention.&nbsp;</li> <li>Dress in smart and comfortable attire. We are always meeting with clients&nbsp;and vendors, so looking stylish and professional is a must!</li> <li>Make a healthy breakfast. Whether you prefer to concoct a&nbsp;nutrition-packed smoothie for the road or sit down for a hot meal,&nbsp;breakfast is a key component in your morning routine.</li> <li>Spend the first 15 minutes in the office organizing your inbox and&nbsp;reviewing your to-do list for the day. If emails came in overnight, answer&nbsp;those that require a quick response, list the unanswered emails in&nbsp;order of priority on your to-do list.</li> <li>Catch up on your favorite special event newsletters and social media&nbsp;accounts.</li> <li>We love our office plants! Water and rotate them as needed to maintain&nbsp;that office Zen.</li> <li>Partake in a morning team meeting to brainstorm and connect with your&nbsp;team on upcoming events. This is where the magic happens!</li> <li>Take a power walk on our desk treadmill! As a meeting planner,&nbsp;productivity is a key component in our success, and what could be more&nbsp;productive then getting a light workout in while crossing items off of your&nbsp;to-do list.</li> <li>Break during the day for some easy stretches, eat healthy snacks and a&nbsp;substantial and healthy lunch to keep the energy going.</li> <li>Before ending your work day, clean and organize your desk, check your calendar to see if you have any upcoming meetings you need to prepare for, and create your to-do list for the following day. Transfer any items you were not able to achieve during the day onto your new to-do list so you can revisit them in the morning.</li> </ol> <p>What do you do to be successful every day? Share your thoughts in the comment section below, and please take a moment to share this post as it will inspire other meeting and event planners.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>RELATED POSTS:</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/Food-trends-for-events-local-healthy-and-experiential">Food trends for events - local, healthy and experiential</a>.<br /> <a href="https://www.eventinterface.com/blog-article/10-plus-books-every-meeting-planner-needs-to-read">10 books every meeting planner needs to read</a>.</p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "How to become more productive as a planner"; amzn_assoc_linkid = "0535d60b0487d64696a8b793da36ea56"; amzn_assoc_asins = "1633693082,1544875436,081299339X,B003PDMNWC"; 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background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 4059px; left: 30px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> http://www.eventinterface.com/blog-article/10-things-successful-planners-do-every-day Mon, 31 Jul 2017 04:00:00 -0700 Interviews with Planners – Meghan Lee http://www.eventinterface.com/blog-article/Interviews-with-Planners--Meghan-Lee <p>A former member of the Society of Government Meeting Planners, Meghan Lee has planned major public relations events around the country and has worked at events sites, such as Red Rocks, Pentagon, Boston Convention Center, and has designed and managed a conference on a Western-Caribbean cruise. She has over ten years of experience with athletic, political, government, military, and social events. She best is known for her ability to calm the frazzled, relax the uptight, and manage those who are overwhelmed. Meghan lives in Fredericksburg, VA with her husband, Robert and their two children and fluffy corgi-mix.</p> <p><strong>What is the best advice you have ever received as a planner?&nbsp;</strong><br /> Always present yourself in a calm state, no matter the given situation. Anxious behavior has a way of rubbing off onto others and escalating difficult situations.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> A 7-day cruise! Once we left the departure port, I had to deal with anything that happened with the tools I had on hand. I did not have the option to run to FedEx Office or Walmart to purchase a problem-solving item. It was the ultimate problem solving and creativity test. During one of our session, we had an internet connectivity problem, and there was nothing that I could do to fix it. After the session was over, I had to explain to my supervisor what had happened. It was a moment of integrity and humbleness. Thankfully, my supervisor was very understanding of what I had been up against during the session.</p> <p><strong>What advice would you give to someone entering the business today?</strong><br /> Have an open mind to your path. This industry is so broad that you can start in one area, and realize that you are better suited serving a different niche. Continue to learn and network. Take classes in design, business, project management, and hospitality.</p> <p><strong>What do you see as the most challenging aspect of being a planner, and how do you overcome that challenge?</strong><br /> The biggest challenge is when your clients have different goals from one another. Being between differing opinions is tough and challenges a planner&#39;s ability to resolve conflict. A successful outcome is being able to make each contributor feel important and heard. In these situations, it isn&#39;t always about the differing opinions, but another underlying issue that tends to show up in other ways. Remembering to remove yourself from the conflict and to remain neutral will bring you to the best outcome for the situation.</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Plan better, increase event revenue and grow your attendee engagement with Eventinterface. Request your demo." src="https://eieventimages.s3.amazonaws.com/1493762111_Eventinterface-demo-request.png" style="width: 848px; height: 350px;" /></a></p> <p><strong>How do you think our industry will evolve in the next five years?</strong><br /> The industry continues to integrate technology in any way that it can. I&#39;m expecting there to be even more of a social media presence at all event types.</p> <p><strong>What makes you successful as a planner?</strong><br /> My background in logistics and operations, and a love for a strong scheduled event plan. A client once compared me to a U.S. Marine logistics officer, because of my ability to keep the event moving, and for allowing him to host his guests, without stressing over details.</p> <p>I also credit my grit and persistence at bettering my craft. The event planning industry is hard. The days are long, and the stress never seems to dissipate, but the thankfulness and the joy of my clients make me work harder to exceed their expectations. Choosing not to settle for my best continues to push my ability to serve the industry and my clients.</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?</strong><br /> Best trend - the industry&#39;s embrace of the pantone color of the year.</p> <p>Worst trend - trying to make QR Codes still happen. Great when used to check guests in but terrible for providing guests with more information. Not everyone has a QR Code scanner and not everyone has a data plan to download a reader to get the information</p> <p><strong>What is the best industry book that has helped you as a planner?</strong><br /> <a href="https://www.amazon.com/gp/product/0062439251/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0062439251&amp;linkCode=as2&amp;tag=ventinterface-20&amp;linkId=9ce6b510d20c6e040547d7f86e700910" target="_blank">Emily Post&#39;s Etiquette, 19th Edition: Manners for Today (Emily&#39;s Post&#39;s Etiquette)</a><img alt="" border="0" height="1" src="//ir-na.amazon-adsystem.com/e/ir?t=ventinterface-20&amp;l=am2&amp;o=1&amp;a=0062439251" style="border:none !important; margin:0px !important;" width="1" /></p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>CONNECT WITH MEGHAN:</strong></span></span><br /> <a href="mailto:meghan@bymeghanlee.com?subject=Interview%20with%20Planners%20inquiry">Meghan Lee</a><br /> Partner, Bella Giornata Events and Design<br /> <a href="https://www.linkedin.com/in/eventsandmeetings/" target="_blank">LinkedIn</a><br /> <a href="https://www.facebook.com/bymeghanlee/" target="_blank">Facebook</a><br /> <a href="https://twitter.com/therealmeglee" target="_blank">Twitter</a></p> <p>Please do us a little favor and share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning meetings and events.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>RELATED POSTS</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Maxine-Viktor">Interviews with Planners &ndash; Maxine Viktor</a><br /> We want to hear from you. Submit your interview to be shared with your peers <a href="https://docs.google.com/forms/d/e/1FAIpQLSeScGW0jBa6kxuRjBNGaVFyoOIh0ZZkM3DSiMArjlHeM1w7Xw/viewform?usp=sf_link" target="_blank">here</a>.</p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Etiquette books for event and meeting planners"; amzn_assoc_linkid = "c5074f56351879163927a2b4c3391561"; amzn_assoc_asins = "0062439251,0060760028,1619492393,0470676442"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface weekly newsletter for meeting and event planners filled with tools, tips and resources" src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); 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background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); 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background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 1596px; left: 30px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 1596px; left: 30px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Meghan-Lee Sat, 29 Jul 2017 04:00:00 -0700 Interviews with Planners – Ruby Benoit http://www.eventinterface.com/blog-article/Interviews-with-Planners--Ruby-Benoit <p>Ruby Benoit is a veteran marketing, event planning, and project management professional with 17 years of experience with global brands in tourism, hospitality, sports, entertainment, fashion, and consumer packaged goods.&nbsp; She has developed groundbreaking campaigns consisting of advertising, digital marketing, promotions, public relations, social media, and special events.&nbsp; She is particularly effective with translating conceptual business initiatives and ideas into actionable growth strategies, events, and business campaigns that increase awareness and generate revenue.&nbsp; She has the proven ability to solve complex problems and is particularly skilled in developing the right project management process and leading its implementation.</p> <p>Prior to launching Divergent Group, Ruby planned events ranging from 15 to over 10,000 attendees. Ruby has managed a variety of events, including conferences, fundraisers, sporting events, annual dinners, fashion shows, and the Olympic and Paralympic Games. In addition, she developed, managed, and implemented events and marketing campaigns for big name brands, including Newport Beach &amp; Co., LA Tourism &amp; Convention Board, the International Paralympic Committee, the US Olympic Committee, Gage Marketing Group, Lawry&rsquo;s Foods (Unilever), 20th Century Fox, and Saatchi &amp; Saatchi.&nbsp; Her global experience includes Australia, China, France, Greece, Italy, Middle East, South Africa, Switzerland, and United Kingdom.</p> <p>Ruby is also a member of various organizations, including the American Marketing Association,&nbsp;California Craft Brewers Association, Conscious Capitalism San Diego, Marketing Executives Networking Group, and San Diego Brewers Guild. &nbsp;</p> <p><strong>What is the best advice you have ever received as a planner?</strong><br /> The best advice I have received is to remain calm and always have a smile on your face even when things don&rsquo;t go as planned. If you show your emotions and freak out, it will have a negative effect on the event, your client, and their guests. I am such a perfectionist and very detail-oriented so when something goes wrong it stresses me out. I love to plan, plan, plan, but I have learned through the years to just smile and go with the flow since guests don&rsquo;t know when something goes wrong. When there are issues, I look at the situation, all of my options and then determine which path has the least negative effect on my client and their guests. Whatever you do, always keep your customer and their guests in mind, smile, work with your team, and everything will work out.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> Athens, Greece. I supported the planning of the USA Hospitality House where over 600 US athletes, sponsors, and VIPs converged over 17 days during the 2004 Olympic Games. It was an incredible yet challenging experience. We completely transformed two locations - a private building and part of the OAKA stadium. One of our key objectives was to ensure that the sponsors of the US Olympic Committee were featured throughout both locations. Each level of the USA Hospitality House was converted into sponsor specific spaces, such as the Dell room, Coca-Cola room, Swatch room, and merchandise store. The USA Hospitality House was primarily used to host numerous parties after US wins and act as a &ldquo;green room&rdquo;, whereas the hospitality area at the OAKA Stadium was to entertain sponsors, stakeholders, and VIPs.</p> <p>The challenging part was working with so many different entities, including the International Olympic Committee, Athens Olympic Games Organizing Committee, sponsors, the local government, volunteers, and even the Secret Service. Not only was it challenging to work with so many different entities, but it was also challenging working in a different country and multiple cultures. Luckily, my MBA in International Management gave me the skills to work with different and completely opposite cultures and working styles.</p> <p><strong>What advice would you give to someone entering the business today?</strong><br /> I know it sounds very clich&eacute;, but it&rsquo;s true&hellip;network, network, network. I know it might seem scary asking a stranger for an informational interview or even going to a networking event, but it&rsquo;s very important for your career. The event and business world is all based on relationships so the more people you know, the better. Don&rsquo;t approach networking as how many cards you can get at an event, or how many people you can connect with on LinkedIn, but focus on quality connections and really get to know the other person. If you just met someone, don&rsquo;t expect them to help you right away by connecting you with their contacts. To me, networking is like dating, you need to build a relationship with the other person and think of how can you help them.</p> <p><strong>What do you see as the most challenging aspect of being a planner, and how do you overcome that challenge?</strong>The most challenging aspect of being a planner is being able to juggle all of the details and personalities. Every event has tons of details, and then there are details within the details. Luckily, I love the details! It is very important to know how each task relates to the other tasks and their dependencies, as well as the bigger picture. When I work on an event, I use project management tools to keep me on track. I am connected at the hip with Asana and Instagantt. I especially love how I can see how a change affects the other tasks and then I can plan accordingly.</p> <p>When planning an event, there are so many different people to work with &ndash; your client and their guests, vendors, staff, and volunteers. Each one has their own personality so it is key that you handpick your team of vendors, staff, and volunteers wisely. You can&rsquo;t do everything so you need to ensure that your team works well with each other, and that they get along since you are delegating a lot of work to them. If situations do arise, you need to address them right away and find a solution for those involved.&nbsp;</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Plan better, increase event revenue and grow your attendee engagement with Eventinterface. Request your demo." src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>How do you think our industry will evolve in the next five years?</strong><br /> As always, technology is at the forefront of the industry and it will continue to be in years to come. In order to be successful, it&rsquo;s integral that we are up-to-date with technology and are always thinking &ldquo;what&rsquo;s next?&rdquo; and how can we incorporate it into our events seamlessly. Now that people are on their smart phones more than desktops, we always need to keep mobile technology on the top of our mind. Currently, there are different apps that interweave technology throughout events so guests can interact/network with each other, do real-time surveys that are broadcast during the event, and interact with guests through social media and technology. In the next five years, technology will play a major role in event experience. Here are some elements that I think will have a huge impact in the coming years.</p> <ul style="margin-left: 40px;"> <li>Chatbots makes it easier to communicate with customers, drive engagement and help with retention through artificial intelligence.</li> <li>Content marketing is huge right now so technology will be needed to blend offline and online experiences beyond the event itself.</li> <li>Projection Mapping is a technique that transforms flat surfaces on buildings and walls into spectacular d&eacute;cor.</li> <li>Virtual Reality brings a &ldquo;wow&rdquo; factor into events. It provides a way to creatively activate and engage with customers through multi-sensory experiences.</li> </ul> <p><strong>What makes you successful as a planner?</strong><br /> I have a very diverse background and have worked on the agency and brand side, for profit and not-for-profit, internationally and domestically, as well as intimate to large scale events, like the Olympics and Paralympics. Besides my background, there are several skills that have contributed to my success: resourcefulness, people skills, problem solver, and the ability to see the big picture as well as being detail-oriented.</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?</strong><br /> One of the best and worst industry trends is virtual conferences. Virtual conferences are great because it allows more people to participate if they physically can&rsquo;t travel and it reduces travel costs. However, it takes away the personal connection we create with in-person networking.</p> <p><strong>What is the best industry book that has helped you as a planner?</strong><br /> There isn&#39;t one specific book that has helped me. However, I&#39;ve learned a lot through actively participating in different industry organizations and reading their emails, blogs, and other communication.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>CONNECT WITH RUBY:</strong></span></span><br /> <a href="mailto:ruby@divergentgroupcorp.com?subject=Interviews%20with%20Planners%20request">Ruby Benoit</a><br /> Chief Idea Igniter and Founder, <a href="http://www.divergentgroupcorp.com" target="_blank">Divergent Group</a><br /> Phone Number: (949) 616-0946<br /> <a href="https://www.linkedin.com/in/rubybenoit/" target="_blank">LinkedIn</a><br /> Affiliations or Memberships:<br /> American Marketing Association,&nbsp;California Craft Brewers Association, Conscious Capitalism San Diego, Marketing Executives Networking Group, and San Diego Brewers Guild</p> <p>Please do us a little favor and share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning meetings and events.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">RELATED POSTS</span></span></strong><br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Justin-Hersh">Interviews with Planners &ndash; Justin Hersh</a><br /> We want to hear from you. Submit your interview to be shared with your peers <a href="https://docs.google.com/forms/d/e/1FAIpQLSeScGW0jBa6kxuRjBNGaVFyoOIh0ZZkM3DSiMArjlHeM1w7Xw/viewform?usp=sf_link" target="_blank">here</a>.</p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Must reads for meeting and event planners"; amzn_assoc_linkid = "1afdd3be8305404992db4ca4ca70e3ba"; amzn_assoc_asins = "0470155744,1601459920,0471644129,1942053037"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface weekly newsletter for meeting and event planners filled with tools, tips and resources" src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 2355px; left: 30px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 2355px; left: 30px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Ruby-Benoit Fri, 28 Jul 2017 04:00:00 -0700 Interviews with Planners – Sharon Fisher http://www.eventinterface.com/blog-article/Interviews-with-Planners--Sharon-Fisher <p>Relevant, engaging and interactive. Sharon Fisher is the CEO and Chief IdeaSparker of Play with a Purpose, a company devoted to creating more fun, participatory, creative and hands-on meetings. The Orlando Chamber of Commerce named her company one of the Top 25 Best Places to Work in Orlando, proving that her passion for play works. With clients like Disney, GSK, Feld Entertainment, Microsoft, Met Life, the Daytona Speedway and even the North Carolina Sweet Potato Commission, thinking different is a part of daily life. Since she believes the back of napkins is still the best place to get new ideas, she spends lots of time brainstorming while drinking wine. A 2x Guinness World Record Holder, Sharon loves to participate, laugh, learn, share, and explore cool ideas with others.</p> <p><strong>What is the best advice you have ever received as a planner?&nbsp;</strong><br /> Stay curious. As planners, it is not only important to be good at logistics, but we also need to be able to bring new and fresh ideas to our meetings. Being curious and open to discoveries in non-traditional places, as well watching what others are doing, is really important to being relevant in today&#39;s marketplace.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> Being in Orlando, we have lots of unique spaces for events. But probably my most favorite was at our local Harley Davidson dealership. It was challenging because it wasn&#39;t a traditional event venue - it was a dealership - so they didn&#39;t understand all the components of hosting an event. While it led to a longer, more detailed planning process, their inexperience also allowed us to push the envelope with new ideas. They didn&#39;t know what &quot;wouldn&#39;t work&quot; so we got to try lots of original ideas. The event also happened to be for about 1,000 people - so making the best use of both the indoor space, the parking lot, etc. meant a lot of creative solutions, including tenting, storing all the for-sale bikes in the maintenance garage, etc.</p> <p>Since it was an optional, ticketed event, we had to create buzz around the event. To do that, on the afternoon of the event we set up a merchandise store at the meeting venue and allowed people to buy Harley themed clothes and accessories prior. We also had a huge team of cyclists parked outside, revving their engines and showing off their bikes. Ended up being the best turn-out ever for this event.</p> <p><strong>What advice would you give to someone entering the business today?&nbsp;</strong><br /> &quot;Don&#39;t do what I tell, do what needs to be done.&quot; This advice was given to me by my first boss, and has served me well. I learned that my job description was not all encompassing, and I was expected to look for opportunities to add value, do projects that may not have been on my list but drive our business forward.</p> <p><strong>What do you see as the most challenging aspect of being a planner, and how do you overcome that challenge?</strong><br /> From my perspective, it is the disconnect that often happens between the meeting planning department and the meeting stakeholders. This shows up in two ways:</p> <p>First, timing: Planners often have to book space for meetings months and years in advance of the purpose and content of the meeting being known. So, venues get booked, then when it&#39;s time to actually plan the agenda, we are limited to what has been contracted. Not much you can do about that, except work with your venue or go off-site.<br /> <br /> Second, content: Many times, the learning, content and purpose of the meeting is discussed without the planner. Then the planner is asked to &quot;go find a vendor&quot; without actually understanding the reason and desired outcomes that they want the vendor to bring to the table. Sometimes this is because of the planner -I only need/want to do logistics- and sometimes the organization doesn&#39;t realize the value, ideas and resources the planner can bring to the table.</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Plan better, increase event revenue and grow your attendee engagement with Eventinterface. Request your demo." src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>How do you think our industry will evolve in the next five years?</strong><br /> I think we&#39;re going to see an entire shift in learning at events. Hands-on, applicable and participatory learning will take the place of &#39;speakers&#39;. Networking and learning will converge into one. Meetings will become transformative, instead of just experiential.</p> <p><strong>What makes you successful as a planner?</strong><br /> Being able to think different.</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?</strong><br /> Best trend: Conversations everywhere about the purpose of meetings and new engagement techniques. While the world likes to bash Millennials, I credit them with driving educational change in a much-needed direction.</p> <p>Worst trend: Thinking technology is the end-all, be-all to audience engagement. Tech is just one, albeit terrific, tool in the box. We need to keep looking for authentic ways to bring people together.</p> <p><strong>What is the best industry book that has helped you as a planner?</strong><br /> <a href="https://www.amazon.com/gp/product/1422161978/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1422161978&amp;linkCode=as2&amp;tag=ventinterface-20&amp;linkId=f9b35f503a4df402f4affaa814caf7c8" target="_blank">The Experience Economy, Updated Edition</a><img alt="" border="0" height="1" src="//ir-na.amazon-adsystem.com/e/ir?t=ventinterface-20&amp;l=am2&amp;o=1&amp;a=1422161978" style="border:none !important; margin:0px !important;" width="1" />.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>CONNECT WITH SHARON:</strong></span></span><br /> <a href="mailto:sharon@playwithapurpose.com?subject=Interviews%20with%20Planners%20request">Sharon Fisher</a><br /> President, IdeaSparker at <a href="http://www.playwithapurpose.com" target="_blank">Play with a Purpose</a><br /> Phone Number:&nbsp;(407) 872-3838<br /> <a href="https://www.linkedin.com/company-beta/2335502/" target="_blank">LinkedIn</a>&nbsp;<br /> <a href="https://www.facebook.com/playwithapurposeevents" target="_blank">Facebook</a><br /> <a href="https://twitter.com/PLAYWITHAPURPOS" target="_blank">Twitter</a><br /> Affiliations or Memberships:<br /> MPI, PCMA, IMEX</p> <p>Please do us a little favor and share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning meetings and events.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>RELATED POSTS:</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Betty-Owens">Interviews with Planners &ndash; Betty Owens</a><br /> We want to hear from you. Submit your interview to be shared with your peers <a href="https://docs.google.com/forms/d/e/1FAIpQLSeScGW0jBa6kxuRjBNGaVFyoOIh0ZZkM3DSiMArjlHeM1w7Xw/viewform?usp=sf_link" target="_blank">here</a>.</p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Must reads for meeting and event planners"; amzn_assoc_linkid = "00c2e4aa0890c2f53e75b832845d063c"; amzn_assoc_asins = "1422161978,0977784606,1591391458,151155598X"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface weekly newsletter for meeting and event planners filled with tools, tips and resources" src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); 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background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); 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background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 1789px; left: 30px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 1789px; left: 30px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Sharon-Fisher Thu, 27 Jul 2017 04:00:00 -0700 Interviews with Planners - Chivonne Hyppolite http://www.eventinterface.com/blog-article/Interviews-with-Planners--Chivonne-Hyppolite <p>Looking to create your ideal event planner? Put on your lab coat and step into the Abstract Elements laboratory. In your beaker, combine the elements: creativity, passion, experience and negotiation. Actually, add a bit more of negotiation for good measure - I mean who doesn&rsquo;t love a good negotiator. Now mix this unique formula and heat it up to 365 degrees over your high-energy Bunsen Burner. Pour your mixture into a fashionable pair of heels and Voila&rsquo;, you&nbsp;will yield&nbsp;Chivonne Hyppolite, Event Execution Expert and owner of Abstract Elements Management Agency and AEMA Love Deluxe.</p> <p>Chivonne lives by the motto: &ldquo;Experiences are lived&hellip;not Googled. Her quest is not sell her services, but understand how she can best serve her clients&rsquo; needs through creating unique experiences which delight and excite. Her client centric, methodical approach to planning events is what sets her apart from other planners. Chivonne believes in the fusion of intelligent decisions and stakeholder expectations. With over a decade of experience, she has planned and executed various corporate meetings and conferences, galas, golf tournaments, concerts, community fundraisers, festivals for Fortune 500 companies, small businesses, start-ups and nonprofits. Chivonne&rsquo;s unique communication style and exceptional customer service skills allow her to put the vision of her clients first while executing with flair and precision. Her cheerful and infectious attitude is highly regarded amongst her industry colleagues.</p> <p>Chivonne understands that there is an art and a science to event planning, and her formal education has trained her to think creatively about logistics. She is a proud graduate of the University of South Florida with a Bachelor of Arts, followed by a Master of Science from the University of Tennessee. Chivonne&rsquo;s events have been featured in Pennsylvania Meetings + Events Magazine, Munaluchi Bride, Bridal Tribe, Wonolo.com and various other online event planning publications.</p> <p><strong>What is the best advice you have ever received as a planner?</strong><br /> No matter what, be cooler than a cucumber on ice. Problems will always arise, but you are the solutions expert. Take a moment, breathe, re-strategize and solve. All of the answers are already inside of you...you just need to quiet your mind enough to hear them speak.</p> <p><strong>What is the most unique location you have ever planned an event at? What was great, what was challenging?</strong><br /> The most unique location I ever planned an event at was a dinner boat cruise in Tokyo, Japan. As an American planner who had never previously been to Tokyo, I had to rely on Google and my very limited Japanese communication skills to make sure that the logistics and decor were going to be perfect match for my client&#39;s event. The challenging part was planning a dinner boat cruise on a vessel that was still under construction, and was not going to be functional until 1 month before the event. I relied on my gut feeling and the encouragement of the local CVB representative to guide me through this process. The event turned out to be fabulous and my client was very pleased. Not only did they have a blast, but I did too!</p> <p><strong>What advice would you give to someone entering the business today?</strong><br /> I would encourage anyone entering the event planning industry to first, build a solid network of colleagues who you can trust and rely on. You will always need to bounce ideas off of others, you need others to be a barometer and sometimes to talk you off the ledge. Second, learn how to network with the intention on helping and serving someone else before you put your hand out to ask for their help. People do business with those they know, like, trust and enjoy being around. Make yourself a valuable asset to others and they will become your biggest allies. Next, I would encourage new planners to do your homework. Try your best to stay ahead of the trends...don&#39;t fall behind them. Think innovatively, plan with passion and move with a purpose!</p> <p><strong>What do you see as the most challenging aspect of being a planner, and how do you overcome that challenge?</strong><br /> I feel the most challenging aspect of being a planner is not allowing your passion to plan to overshadow your personal goals. We plan and execute for others at such high levels of excellence, that it is easy to put our personal and professional goals on the back burner. For example, you have been working in the industry for years and events are your life, but you really want to take the CMP because it is a personal and professional goal, yet you don&#39;t make time to work towards it. It is easy to put a goal off until this next event is over and then I will &quot;have time&quot; to work on it. That time never seems to come. I overcame this challenge by doing two very specific things. First, schedule 30 minutes- 1 hour of uninterrupted time a day devoted to working on that goal. Second, I schedule myself to attend industry specific conferences and workshops that relate to that goal, and utilize that as my continued education and motivation to accomplish my goal.&nbsp;</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Plan better, increase event revenue and grow your attendee engagement with Eventinterface. Request your demo." src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a></p> <p><strong>How do you think our industry will evolve in the next five years?</strong><br /> In the next five years, I see our industry going into the sphere of event automation. Gone will be the days that we have to wait for an AV tech to turn the lights up or down in event hall B. With all of the smart tech that is popping up every day, we will be the conductors of a beautifully fine-tuned orchestra of event management. All of our tools are becoming digital and cloud-based, so we can virtually plan and have meetings from anywhere in the world.</p> <p><strong>What makes you successful as a planner?</strong><br /> One of the secrets to my success as a planner is my creative curiosity and fearless attitude towards pushing the innovation envelope. New ideas do not scare me, instead they fuel my ambition to provide a unique service to my clients.</p> <p><strong>In your opinion, what is the best and worst industry trend of the year?&nbsp;</strong><br /> Thus far in 2017 the best industry trend of the year has been the planning and execution of environments which facilitate discussion and engagement; utilizing smart, comfortable and functional event design.</p> <p>The worst industry trend of the year has been the bacon bar. Millions of pounds of bacon dipped in all types of condiments and placed in apothecaries leaves a lot to be desired in my book.</p> <p><strong>What is the best industry book that has helped you as a planner?&nbsp;</strong><br /> <a href="https://www.amazon.com/gp/product/0471426865/ref=as_li_tl?ie=UTF8&amp;tag=ventinterface-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=0471426865&amp;linkId=7a15e6a3e8cd2946abc7f2311c5d3388" target="_blank">Art of the Event by James C. Monroe</a></p> <p>Please do us a little favor and share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning meetings and events.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>CONNECT WITH CHIVONNE</strong></span></span><br /> <a href="mailto:chivonne@abstractelementsma.com?subject=Interviews%20with%20Planners%20request">Chivonne Hyppolite</a><br /> Event Execution Expert, <a href="http://www.abstractelementsma.com/" target="_blank">Abstract Elements Management Agency</a><br /> Phone Number:&nbsp;(404) 492-6211<br /> <a href="https://www.linkedin.com/in/chivonnehyppolite/" target="_blank">LinkedIn</a><br /> <a href="https://www.facebook.com/abstractelementsma" target="_blank">Facebook</a><br /> <a href="https://twitter.com/AEMAEvents" target="_blank">Twitter</a><br /> Affiliations and Memberships:<br /> MPI, Rising Tide Society, Delta Sigma Theta Sorority, Inc.&nbsp;</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>RELATED POSTS</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/Interviews-with-Planners-Justin-Hersh">Interviews with Planners - Justin Hersh</a></p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Must read books for meeting and event planners"; amzn_assoc_linkid = "ea49e23605a1135537a4b80b38a05811"; amzn_assoc_asins = "0471426865,0471644129,1601386990,1508948623"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface weekly newsletter for meeting and event planners filled with tools, tips and resources" src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIGhlaWdodD0iMzBweCIgd2lkdGg9IjMwcHgiIHZpZXdCb3g9Ii0xIC0xIDMxIDMxIj48Zz48cGF0aCBkPSJNMjkuNDQ5LDE0LjY2MiBDMjkuNDQ5LDIyLjcyMiAyMi44NjgsMjkuMjU2IDE0Ljc1LDI5LjI1NiBDNi42MzIsMjkuMjU2IDAuMDUxLDIyLjcyMiAwLjA1MSwxNC42NjIgQzAuMDUxLDYuNjAxIDYuNjMyLDAuMDY3IDE0Ljc1LDAuMDY3IEMyMi44NjgsMC4wNjcgMjkuNDQ5LDYuNjAxIDI5LjQ0OSwxNC42NjIiIGZpbGw9IiNmZmYiIHN0cm9rZT0iI2ZmZiIgc3Ryb2tlLXdpZHRoPSIxIj48L3BhdGg+PHBhdGggZD0iTTE0LjczMywxLjY4NiBDNy41MTYsMS42ODYgMS42NjUsNy40OTUgMS42NjUsMTQuNjYyIEMxLjY2NSwyMC4xNTkgNS4xMDksMjQuODU0IDkuOTcsMjYuNzQ0IEM5Ljg1NiwyNS43MTggOS43NTMsMjQuMTQzIDEwLjAxNiwyMy4wMjIgQzEwLjI1MywyMi4wMSAxMS41NDgsMTYuNTcyIDExLjU0OCwxNi41NzIgQzExLjU0OCwxNi41NzIgMTEuMTU3LDE1Ljc5NSAxMS4xNTcsMTQuNjQ2IEMxMS4xNTcsMTIuODQyIDEyLjIxMSwxMS40OTUgMTMuNTIyLDExLjQ5NSBDMTQuNjM3LDExLjQ5NSAxNS4xNzUsMTIuMzI2IDE1LjE3NSwxMy4zMjMgQzE1LjE3NSwxNC40MzYgMTQuNDYyLDE2LjEgMTQuMDkzLDE3LjY0MyBDMTMuNzg1LDE4LjkzNSAxNC43NDUsMTkuOTg4IDE2LjAyOCwxOS45ODggQzE4LjM1MSwxOS45ODggMjAuMTM2LDE3LjU1NiAyMC4xMzYsMTQuMDQ2IEMyMC4xMzYsMTAuOTM5IDE3Ljg4OCw4Ljc2NyAxNC42NzgsOC43NjcgQzEwLjk1OSw4Ljc2NyA4Ljc3NywxMS41MzYgOC43NzcsMTQuMzk4IEM4Ljc3NywxNS41MTMgOS4yMSwxNi43MDkgOS43NDksMTcuMzU5IEM5Ljg1NiwxNy40ODggOS44NzIsMTcuNiA5Ljg0LDE3LjczMSBDOS43NDEsMTguMTQxIDkuNTIsMTkuMDIzIDkuNDc3LDE5LjIwMyBDOS40MiwxOS40NCA5LjI4OCwxOS40OTEgOS4wNCwxOS4zNzYgQzcuNDA4LDE4LjYyMiA2LjM4NywxNi4yNTIgNi4zODcsMTQuMzQ5IEM2LjM4NywxMC4yNTYgOS4zODMsNi40OTcgMTUuMDIyLDYuNDk3IEMxOS41NTUsNi40OTcgMjMuMDc4LDkuNzA1IDIzLjA3OCwxMy45OTEgQzIzLjA3OCwxOC40NjMgMjAuMjM5LDIyLjA2MiAxNi4yOTcsMjIuMDYyIEMxNC45NzMsMjIuMDYyIDEzLjcyOCwyMS4zNzkgMTMuMzAyLDIwLjU3MiBDMTMuMzAyLDIwLjU3MiAxMi42NDcsMjMuMDUgMTIuNDg4LDIzLjY1NyBDMTIuMTkzLDI0Ljc4NCAxMS4zOTYsMjYuMTk2IDEwLjg2MywyNy4wNTggQzEyLjA4NiwyNy40MzQgMTMuMzg2LDI3LjYzNyAxNC43MzMsMjcuNjM3IEMyMS45NSwyNy42MzcgMjcuODAxLDIxLjgyOCAyNy44MDEsMTQuNjYyIEMyNy44MDEsNy40OTUgMjEuOTUsMS42ODYgMTQuNzMzLDEuNjg2IiBmaWxsPSIjYmQwODFjIj48L3BhdGg+PC9nPjwvc3ZnPg==); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 1609px; left: 30px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 1609px; left: 30px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); 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background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 1969px; left: 30px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> http://www.eventinterface.com/blog-article/Interviews-with-Planners--Chivonne-Hyppolite Wed, 26 Jul 2017 04:00:00 -0700 3 Online Strategies to Boost Your Event Attendance http://www.eventinterface.com/blog-article/3-Online-Strategies-to-Boost-Your-Event-Attendance <p>Whatever kind of event you are hosting, you need people to attend. This is especially true when the event is open, meaning that you don&rsquo;t need an invitation to attend, you just need to either buy a ticket or RSVP (depending on the type of event that you are hosting). To get people to attend your event, you first need to get the word out. You need people to know beforehand when, where, and what your event is about.</p> <p>These three great strategies will also work for <a href="https://www.forbes.com/sites/drewhendricks/2015/02/19/5-killer-tips-for-marketing-with-webinars-in-2015/#75d1db665668" target="_blank">online events like webinars</a>. The point is to get the word out there, and to make sure that people know about you and your event. Here&rsquo;s what to do:</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">1. CREATE CONTENT FOR THE EVENT</span></span></strong><br /> Cross platform integration is very efficient today. This means that you can click &ldquo;Interested&rdquo; on an event on Facebook and have the event show up in your computer&rsquo;s, phone&rsquo;s, and tablet&rsquo;s calendar. Before anyone can say they are interested (wherein their activity will show in their friend&rsquo;s feeds), however, you need to create the event.</p> <p>Create all the key content for the event first. This means a post with all the information about your event on your website, <a href="https://sproutsocial.com/insights/facebook-events/" target="_blank">a Facebook event</a>, and, if necessary, where people can buy tickets or sign up. Everything must be set up before you can go about marketing for it.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">2. INCREASE YOUR EVENT&rsquo;S PAGE RANKING</span></span></strong><br /> There are people out there that are searching for you but not finding you. This is because your brand, and the event, is on page two or further in Google&rsquo;s search results. If you want to increase your page ranking, you need to use a variety of digital marketing techniques that will increase both your ranking and your unique visitors. <a href="http://www.clickintelligence.co.uk/link-building/" target="_blank">Click Intelligence</a> can take charge of your brand and increase your page ranking without putting you on Google&rsquo;s blacklist. Do it right from the start.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">3. REACH OUT TO NEWS OUTLETS</span></span></strong><br /> News outlets are one of the most authoritative sources on the web. Not only would being referred to in an article be great for your page ranking, but it also comes with the added benefit of real readers. When searching for publicity, first start with local sources, and then narrow that list down to agencies or columns that deal with your niche. This works especially well if there is a column that specifically deals with your industry. Create a press release so that if a journalist adds your event to their column, they have all the information at hand and you look professional and prepared. The last step is to contact the journalist personally.</p> <p>A successful event needs a crowd, but it also needs the crowd to be happy. Use these online strategies to raise the awareness and credibility of your event. Once you get them in the door, it is up to you to woo them. Encourage them to write about the event, post about it, tweet it, Instagram it, and talk about it. A great party is great publicity.</p> <p>And please do us a little favor and share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning meetings and events.</p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Top event marketing books for planners"; amzn_assoc_linkid = "83a961ea3d4ef596fe3b47e969192f7b"; amzn_assoc_asins = "0324206240,B007MF12VC,0470833874,047140179X"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface weekly newsletter for meeting and event planners filled with tools, tips and resources" src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 750px; left: 30px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 750px; left: 30px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> http://www.eventinterface.com/blog-article/3-Online-Strategies-to-Boost-Your-Event-Attendance Tue, 25 Jul 2017 13:25:00 -0700 5 Tips to Help You Market Your Event http://www.eventinterface.com/blog-article/5-Tips-to-Help-You-Market-Your-Event <p>Event marketing is one of the <a href="http://www.marketing-schools.org/types-of-marketing/traditional-marketing.html" target="_blank">most popular traditional marketing methods</a> for many reasons. Not only does it give businesses the chance to meet potential clients face to face but it also gives businesses an opportunity to get more exposure. The problem some businesses have is that they don&rsquo;t put much effort into their marketing ideas and, inevitably, lose out on a lot of customers. Whether you&rsquo;re taking your business to a networking event or you&rsquo;re hosting an event yourself, consider the below tips to ensure you maximize opportunities.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">1. MAKE SURE YOU ATTRACT THE RIGHT AUDIENCE</span></span></strong><br /> There are many ways to attract audiences and different demographics. You could hand out leaflets with the event details and you could even let your audience know on Facebook. However, there are ways in which you can find true professionals to attend your event, and that&rsquo;s by emailing the important people. Doing this isn&rsquo;t hard to achieve, but it&rsquo;s often hard to find the right emails. By using an <a href="http://theemailfinder.co/" target="_blank">email addresses finder</a> tool, you will almost certainly end up with an email list that you can work from.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">2. INVEST IN THE RIGHT IDEAS</span></span></strong><br /> The best events haven&rsquo;t always needed thousands of dollars in investments to do well. Some businesses have invested minimal amounts and have had extremely successful events. However, always invest in the right event ideas and make sure it is done professionally from the bottom up.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">3. HIRE THE RIGHT SPEAKER</span></span></strong><br /> The speaker is the most important person when it comes to your event. If you hire someone that doesn&rsquo;t necessarily know what they&rsquo;re talking about, your audience is going to quickly dwindle. Get someone in the hot seat that knows what they are talking about and someone that can paint your company in a positive light. If you are going to be speaking at the event yourself, make sure you are confident and ready to answer questions positively.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">4. BE OPEN-MINDED</span></span></strong><br /> A successful event is one with a unique idea that sets it apart from the rest. Something weird and whacky is always the way forward, and showing your audience you are human is only going to improve your opportunities. Come up with something fun and be <a href="http://www.positivelypresent.com/2010/09/7-benefits-of-being-openminded.html" target="_blank">open-minded about ideas</a>, and you&rsquo;ll find your event is a memorable one.</p> <p><strong><span style="color:#90bf5c;"><span style="font-size:14px;">5. USE SOCIAL MEDIA AT THE EVENT</span></span></strong><br /> Just because you are using traditional event marketing methods to take your business forward, it doesn&rsquo;t mean you should ignore your social media activities. While you are at the event, consider getting everybody else on social media involved even though they aren&rsquo;t there. This could lead to further exposure and more people will likely turn up during the day or weekend.</p> <p>If you really want to be a success at an event, it&rsquo;s important that you are ready in every aspect. A unique idea is always the right choice when it comes to holding an event. Be different but at the same time be professional about your business and your event will likely be an enormous success when using the above marketing tips. And please do us a little favor and share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning meetings and events.</p> <p>&nbsp;</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Top event marketing books for planners"; amzn_assoc_linkid = "83a961ea3d4ef596fe3b47e969192f7b"; amzn_assoc_asins = "B007MF12VC,1477468188,1119145872,0692468757"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface weekly newsletter for meeting and event planners filled with tools, tips and resources" src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 779px; left: 30px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 779px; left: 30px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> http://www.eventinterface.com/blog-article/5-Tips-to-Help-You-Market-Your-Event Tue, 25 Jul 2017 13:19:00 -0700 Food trends for events – local, healthy and experiential http://www.eventinterface.com/blog-article/Food-trends-for-events--local-healthy-and-experiential <p>Chicken dinners and cheesecake are unfashionable, especially in event world. Meeting and event planners are now at the forefront of food and beverage trends, providing event attendees with unique gastronomical experiences. Today we share some of the top food and beverage trends shared by planners, venues and caterers around the country.</p> <p>Stacy Goldberg, MPH, RN, BSN, CEO and Founder of <a href="https://savorfull.com" target="_blank">Savorfull</a> sees some of the following trends in the requests she received from businesses and conferences:</p> <ul style="margin-left: 40px;"> <li>Interesting jerky made from varying proteins such as chicken, venison, beef, turkey, pork with different flavors and seasonings, from sweet to savory.&nbsp;</li> <li>Plant-based crunchy snacks, such as roasted lentils, chickpeas and chips.</li> <li>Foods without anything artificial, clean eating based snacks such as jelly beans and gummy bears without artificial colors or dyes.</li> </ul> <p>David Watts, Director at the <a href="http://kmaeventcenterlasvegas.com/" target="_blank">Keep Memory Alive Event Center</a> in downtown Las Vegas sees similar request for healthy snacks and alternatives for breaks, including nuts, fruits, yogurt and protein bars.&nbsp;The Keep Memory Alive Event Center is associated with the Cleveland Clinic Lou Ruvo Center for Brain Health, hosting a lot of medical clients requesting non-GMO and organic foods.&nbsp;</p> <p><a href="https://calendly.com/eventinterface/demo" target="_blank"><img alt="Plan better, increase event revenue and grow your attendee engagement with Eventinterface. Request your demo." src="https://eieventimages.s3.amazonaws.com/1493763120_Eventinterface-demo-request-attendee.png" style="width: 848px; height: 250px;" /></a><br /> <br /> Lis&eacute; Puckorius is CEO at the&nbsp;<a href="http://www.olcevents.com/" target="_blank">OLC Education &amp; Conference Center</a>, and sees similar trends, and is a proponent of adding in variety, local flavor and experiential stations.</p> <ul style="margin-left: 40px;"> <li>Alternative beverages are hot. Coffee and soda aren&rsquo;t the only beverages attendees crave for caffeine. More attendees want healthy alternative beverages &ndash; like soy and almond milk, fruit-infused waters, and green or herbal teas.</li> <li>Infuse your food and beverage options with local flavor. Especially when attendees are coming from out of town. Event hosts are spicing things up by sourcing local ingredients and featuring favorite hometown dishes and specialties.</li> <li>The concept of pop-ups - short-term, temporary stores, markets or restaurants &ndash; are big buzz builders. Surprise and delight event attendees with an unexpected food or beverage element to get them up and moving. Some of the OLC&rsquo;s favorite pop-up experiences have been the arrival of a gelato stand during a break on a hot summer day or a special wine sampling experience during an evening reception.</li> </ul> <p>Puckorius also recommends to be clear on ingredient lists. With many attendees having dietary restrictions or potential allergies, label all food with detailed ingredients to make it easy for guests to choose foods that fits their personal preferences. It will also prevent from question overload during mealtime.</p> <p><a href="https://www.chalkpointkitchen.com/" target="_blank">Chalk&nbsp;Point Kitchen</a> in SoHo, New York City is a plant-based, health-focused, farm-to table restaurant that provides catering for conferences and events. The most significant change for recent catering inquiries is that&nbsp;event organizers are looking for healthy options even for catering. As a catering&nbsp;provider, Chalk&nbsp;Point Kitchen believes that the idea of eating healthy is trending&nbsp;nowadays.&nbsp;</p> <p>Tracy&nbsp;Bardugon, Catering Sales Manager at <a href="https://www.sonesta.com/us/georgia/duluth/sonesta-gwinnett-place-atlanta" target="_blank">Sonesta Gwinnett Place Atlanta</a>&nbsp;oversees hundreds of conferences, meetings and&nbsp;weddings each year.&nbsp; Some of the trends she has seen develop are:</p> <ul style="margin-left: 40px;"> <li>Candy buffet tables! This includes the guests&#39; favorite candies, pretzels, snacks and&nbsp;<br /> dipping treats like chocolate and caramel.&nbsp;</li> <li>Local food and craft spirits that are unique to the area. At Sonesta Gwinnett Place Atlanta&nbsp;we love&nbsp;using local ingredients, and supporting local breweries and distilleries.</li> <li>Farm-to-table menus. Fresh, local and unique is really intriguing&nbsp;and an important asset to a handful of our clients.&nbsp;</li> <li>Signature cocktails for reception events remain trendy. People LOVE&nbsp;having a special cocktail with a fun name. It makes for a great&nbsp;conversation piece and social media post.</li> </ul> <p>The selfie craze has made it into the food and beverage aspect of events as well with companies like <a href="https://www.eventinterface.com/blog-article/Things-we-love-edible-selffees" target="_blank">Selffee</a>, incorporating exclusive technology using FDA-certified edible ink to print selfies directly onto cookies or coffee without the use of sugar paper, traditionally used to transfer photographs onto food.&nbsp;</p> <p>What is your favorite event food trend? Share in the comment section below. And please do us a little favor and share this post with others, for there&rsquo;s a good chance that it will help them as they go about planning meetings and events.</p> <p><span style="color:#90bf5c;"><span style="font-size:14px;"><strong>RELATED POSTS</strong></span></span><br /> <a href="https://www.eventinterface.com/blog-article/Managing-Dietary-Restrictions-At-Conferences-And-Events">Managing dietary restrictions at conferences and events</a>.<br /> <a href="https://www.eventinterface.com/blog-article/Conference-Food-And-Beverage-Planning-Tips">Conference food and beverage planning tips</a>.</p> <script type="text/javascript"> amzn_assoc_placement = "adunit0"; amzn_assoc_search_bar = "true"; amzn_assoc_tracking_id = "ventinterface-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_title = "Recommended books for meeting and event professionals"; amzn_assoc_linkid = "7e6179d3e98d724be47b4982b16762b8"; amzn_assoc_asins = "1118137973,0470889713,1118091493,047083188X"; </script><script src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US"></script> <p><a href="https://forms.zohopublic.com/eventinterface/form/Newsletter/formperma/f63MEjE31D866gGF270eEgBAk" target="_blank"><img alt="Get the Eventinterface weekly newsletter for meeting and event planners filled with tools, tips and resources" src="https://eieventimages.s3.amazonaws.com/1493682107_Eventinterface-Newsletter-Ad.png" style="width: 848px; height: 350px;" /></a></p> <p><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,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); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 1456px; left: 30px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span><span style="border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: rgb(255, 255, 255); background-image: url(data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIGhlaWdodD0iMzBweCIgd2lkdGg9IjMwcHgiIHZpZXdCb3g9Ii0xIC0xIDMxIDMxIj48Zz48cGF0aCBkPSJNMjkuNDQ5LDE0LjY2MiBDMjkuNDQ5LDIyLjcyMiAyMi44NjgsMjkuMjU2IDE0Ljc1LDI5LjI1NiBDNi42MzIsMjkuMjU2IDAuMDUxLDIyLjcyMiAwLjA1MSwxNC42NjIgQzAuMDUxLDYuNjAxIDYuNjMyLDAuMDY3IDE0Ljc1LDAuMDY3IEMyMi44NjgsMC4wNjcgMjkuNDQ5LDYuNjAxIDI5LjQ0OSwxNC42NjIiIGZpbGw9IiNmZmYiIHN0cm9rZT0iI2ZmZiIgc3Ryb2tlLXdpZHRoPSIxIj48L3BhdGg+PHBhdGggZD0iTTE0LjczMywxLjY4NiBDNy41MTYsMS42ODYgMS42NjUsNy40OTUgMS42NjUsMTQuNjYyIEMxLjY2NSwyMC4xNTkgNS4xMDksMjQuODU0IDkuOTcsMjYuNzQ0IEM5Ljg1NiwyNS43MTggOS43NTMsMjQuMTQzIDEwLjAxNiwyMy4wMjIgQzEwLjI1MywyMi4wMSAxMS41NDgsMTYuNTcyIDExLjU0OCwxNi41NzIgQzExLjU0OCwxNi41NzIgMTEuMTU3LDE1Ljc5NSAxMS4xNTcsMTQuNjQ2IEMxMS4xNTcsMTIuODQyIDEyLjIxMSwxMS40OTUgMTMuNTIyLDExLjQ5NSBDMTQuNjM3LDExLjQ5NSAxNS4xNzUsMTIuMzI2IDE1LjE3NSwxMy4zMjMgQzE1LjE3NSwxNC40MzYgMTQuNDYyLDE2LjEgMTQuMDkzLDE3LjY0MyBDMTMuNzg1LDE4LjkzNSAxNC43NDUsMTkuOTg4IDE2LjAyOCwxOS45ODggQzE4LjM1MSwxOS45ODggMjAuMTM2LDE3LjU1NiAyMC4xMzYsMTQuMDQ2IEMyMC4xMzYsMTAuOTM5IDE3Ljg4OCw4Ljc2NyAxNC42NzgsOC43NjcgQzEwLjk1OSw4Ljc2NyA4Ljc3NywxMS41MzYgOC43NzcsMTQuMzk4IEM4Ljc3NywxNS41MTMgOS4yMSwxNi43MDkgOS43NDksMTcuMzU5IEM5Ljg1NiwxNy40ODggOS44NzIsMTcuNiA5Ljg0LDE3LjczMSBDOS43NDEsMTguMTQxIDkuNTIsMTkuMDIzIDkuNDc3LDE5LjIwMyBDOS40MiwxOS40NCA5LjI4OCwxOS40OTEgOS4wNCwxOS4zNzYgQzcuNDA4LDE4LjYyMiA2LjM4NywxNi4yNTIgNi4zODcsMTQuMzQ5IEM2LjM4NywxMC4yNTYgOS4zODMsNi40OTcgMTUuMDIyLDYuNDk3IEMxOS41NTUsNi40OTcgMjMuMDc4LDkuNzA1IDIzLjA3OCwxMy45OTEgQzIzLjA3OCwxOC40NjMgMjAuMjM5LDIyLjA2MiAxNi4yOTcsMjIuMDYyIEMxNC45NzMsMjIuMDYyIDEzLjcyOCwyMS4zNzkgMTMuMzAyLDIwLjU3MiBDMTMuMzAyLDIwLjU3MiAxMi42NDcsMjMuMDUgMTIuNDg4LDIzLjY1NyBDMTIuMTkzLDI0Ljc4NCAxMS4zOTYsMjYuMTk2IDEwLjg2MywyNy4wNTggQzEyLjA4NiwyNy40MzQgMTMuMzg2LDI3LjYzNyAxNC43MzMsMjcuNjM3IEMyMS45NSwyNy42MzcgMjcuODAxLDIxLjgyOCAyNy44MDEsMTQuNjYyIEMyNy44MDEsNy40OTUgMjEuOTUsMS42ODYgMTQuNzMzLDEuNjg2IiBmaWxsPSIjYmQwODFjIj48L3BhdGg+PC9nPjwvc3ZnPg==); background-size: 14px 14px; background-color: rgb(189, 8, 28); position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 1456px; left: 30px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;">Save</span></p> http://www.eventinterface.com/blog-article/Food-trends-for-events--local-healthy-and-experiential Tue, 25 Jul 2017 04:00:00 -0700